Step 4 – Now You’ve Tested Your Systems, It’s Time For A Joint Venture Launch

Now that you’ve created your product and your pre-launch content, and you’ve completed your Internal Launch to test your systems, it’s time to literally explode your business by running a Joint Venture Launch.

A JV Launch differs from an Internal Launch because you find between 1 and 20 people in your niche market and recruit them as joint venture partners to help you promote your product to their audience.

A Joint Venture Launch is a great idea for 2 reasons:

You get to do a massive list-build, and you generate a LOT of new customers very quickly with zero expense (because you only pay your JV partners after they’ve made sales for you).

And since a customer worth at least 10 times more than a prospect, this new list is very valuable.

The most important thing to remember is that you MUST have everything fully tested and know your numbers before you attempt a JV launch. This is no time to find out you have problems with any of your systems when hundreds or thousands of people you don’t know are watching.

Thats why you should always run an Internal Launch to make sure everything works before you ever try to do a JV launch.

Here’s the steps involved in running a Joint Venture Launch

Step 1: Get your Sideways Sales Letter created and fully tested, As I said above, it’s best to run an Internal Launch before you do a JV Launch so you can iron out all the bugs you’ll no-doubt have, Holding a JV launch is like working on a high-wire without a net… You must have everything sorted out BEFORE you start…

You can usually re-use all of your Prelaunch Content from your Internal Launch with minor modifications, but you might need to make a few modifications to your PLC to allow your partners to give it away.

Step 2: Identify 5 or 20 partners in your niche who you already have a personal relationship with, who have an audience that could benefit from your product or service.

Step 3: Have your partners email their lists to let them about your pre-launch content. The idea is to have them send their audience to your opt-in page and have their subscribers opt in to your email database. This is how you end up doing a massive list-build, which can be the most valuable benefit of the entire launch process.

Step 4: Your new leads go through your Sideways Sales Letter and your pre-launch content sequence. You teach them some cool stuff, they get to know and like you, and you make a bunch of sales to your new subscribers.

Step 5: Track conversions and pay your JV Partners a healthy commission on the sales they generate. You might also add JV bonuses or a JV competition, which can seriously increase the number of sales you’ll make as the top affiliates duke it out for the prestige of being at the top of your launch Leaderboard.

The downside of a JV launch is that it takes a LOT of time, and you usually give away more than half the money you earn in commissions and prizes.

But you can still make a lot of money, and as I said, you end up with a large, very valuable list of subscribers who will buy additional products and services from you in the future if you over deliver and look after them.

Of course, there are a lot of nuances and moving parts involved, but this gives you a big-picture overview of how to run an Internal and JV Launch for your business.

If you’d like to get more of the details and learn from the creator of the Product Launch Formula himself, check out these videos from Jeff Walker.


If you happened upon this page from a search engine or by following a link from a friend, I don’t want your education on how to create profitable product launches to end there.

There’s so much more to know and there’s so much we can get into on the important details. So if you haven’t already grabbed your copy yet, I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.