I am often asked by Product Launch Formula owners how they can increase their prices without losing sales. The key thing to remember is people are buying VALUE and most of them will pay more if they can clearly see they are getting better Value from you than anyone else.

Something else to remember is there are many different ways people measure Value. Money is only one of them…

A great way to prove you are offering more Value than your competitors while RAISING your prices is by using T.I.M.E.R.

The Acronym stands for:

Time – How does what you offer save your customers Time? Is what you offer more efficient, complete the task more quickly, have a shorter learning curve, require less personal input, get better results for their time invested? A done-for-you-service has a much higher value than handing somebody an Ikea Package and asking them to watch 5 hours of tutorial videos so they can build it themselves.

Identity – How will owning your product or service enhance how people see themselves? People buy things that are totally unnecessary for survival (Ferrari’s, Boats, Rolex Watches, etc.) so their image matches their identity. How can you tap into this innate desire?

Money – How does your offer make or save money compared to your competitors? What will it cost them if they don’t fix their problem, and why is buying from you their best alternative even if you are more expensive initially (longer service life, better warranty, lower maintenance costs, cheaper to repair, higher resale value, etc.)?

Energy – How does buying from you save people from exerting unnecessary energy? Mowing the lawn or cleaning the pool on a hot afternoon requires a lot of energy. People are busy and want to relax when they are not working. How can you help them solve their problems without lifting a finger?

Reputation – How is buying from you going to make them look through other people’s eyes? People will go to the ends of the earth to protect, enhance or restore their reputation. How can you make them look good to their family, friends and others by buying from you? Luxury brands do this well. How can you copy them?

Incorporating some or all of these 5 elements into the marketing for your products and services massively increases the value you’ll be offering your customers.

Hope this helps.

Warm regards,

Rocky Tapscott

P.S. If you would like to register for one of my regular T.I.M.E.R. implementation sessions, please let me know by emailing me at rttgemails [at] gmail.com and I’ll get back to you with the details.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.