Today, we’re going to cover Step Two: Advertising To Attract The Best Candidate
Let’s get started…
If you want to attract the perfect, qualified people to your position, while repelling those who are unlikely to be a good fit, then you need to create a specific and detailed project description (or what’s called a brief) if you want to get the best results.
Here are the sorts of details to provide when you post parts of your product launch project on a freelancing site:
• The scope of the project. Be specific about what the job entails. For example, list exactly how many words you need for a report, or how many minutes of video footage you want.
• Deadline. You can list your preferred project-delivery deadline in your ad. If you have some flexibility, then mention that as well. Later you and the freelancer sign an agreement that includes a deadline you both agree on.
• Project milestones and goals. If this is a big project, then you’ll want to outline when you expect to receive certain pieces of the project. Many people tie their payment terms into these project milestones so they don’t pay up-front for work that is never completed, or is of substandard quality.
• Delivery format. For example, if you’re hiring some to write articles, then let the freelancers know if you want them in a .txt file, .doc, .pdf or something else. (Note: It helps to be flexible, because you may miss working with a really great freelancer simply because they’re not using your preferred tools.)
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• Specific expectations. For example, do you expect your freelancer to give you a daily update via email? Or do you need him or her to jump on a once-a-week phone call? If you have these sorts of expectations and requirements, let the freelancer know upfront.
• Exclusive rights for a completed project. You should be very clear (and it should be in the contract) that you get exclusive rights to the project once your final payment has cleared. You don’t want stuff you paid for turning up all over the internet after the outsourcer sells it to other people.
• Encouragement to ask questions. Sometimes freelancers don’t want to “bother” you with questions. Be sure your freelancers know they can and should reach out any time with questions and clarifications.
• Payment terms. Here’s where you list how much you’ll pay for the project, how you’ll pay (e.g., with PayPal) and when you’ll pay. Generally, most freelancers prefer to work on a 50% down, 50% on delivery for smaller projects. For larger projects, you may create milestones tied to payments.
• Examples to use as a role model. It’s helpful to show your freelancer specific examples – not for copying purposes, but to show your freelancer the “flavor” you want. For example, you might show your content writer an example of two or three articles you really like.
• Company mission, vision and philosophy. This helps your freelancer create work that matches the company mission. For example, a customer service rep can answer inquiries in a way that matches your company’s philosophy.
• Preferred skills and abilities. This is particularly important if you’re hiring an assistant for a variety of tasks. Be very clear about they need to be able to do, what types of software they must be comfortable using, and so on.
It’s a good idea to look at other projects posted on freelancing sites to get a feel as for what types of ads get the best results.
Let me give you an example. Let’s suppose you’re posting a very simple job for five blog articles.
Here’s an example…
Wanted: Skilled writer to create five blog articles about organic gardening.
You should have experience writing about gardening topics, and be able to produce samples in this niche. I’m looking for someone who can create entertaining yet educational articles that will engage readers. Some sales or copywriting experience is a plus, but not required.
Length of articles: 1000 words each (so this project is 5000 words total). I’ll provide you with titles, outlines and three to five research resources for each article. Here are the five topics: [insert topics and descriptions of each of the five articles].
Examples: Please see my blog at [yourblog.com] for examples of the style and quality of work I’m looking for. If you can meet or exceed this quality, then please bid on this job.
Style: Please check my company’s mission statement to understand how we operate. You’ll need to write articles that reflect this mission, when appropriate. [Insert mission statement or link.]
Deadline: Prefer to have these articles within three weeks, but I will make an exception for the right person.
Payment: Full payment upfront through the site’s escrow service, which you’ll receive once I approve the final work. Exclusive and full rights to the work will transfer to me once final payment is received.
Expectations: Once you begin the project, please send me daily updates to let me know how things are progressing. I prefer if the project is delivered in a .doc file.
Budget: [insert a budget range here]
If this sounds like something you can do, send me a link to your portfolio along with your bid. I look forward to hearing from you!
If you write a good ad or project description, you’ll get lots of really good people wanting the job…
So, now you know how to write a compelling ad, to attract qualified outsourcers to help you create some or all of your product launch content, or content or tasks for your general business needs.
But before you can choose the right person for your job, you’ll need to know how to evaluate and hire best candidate.
And that’s what we’ll be covering for you in the next post in this series.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
And don’t forget to check this out 🙂