Tag Archives: product launch formula reviews

If you’re running a product launch for your new product or service, you’ll be using direct-response marketing campaigns to get the word out. That means you’ll be putting ads in front of people, most likely using an email sequence.

And if you’re able to build a strong brand in the lead up to your launch, you’ll already have the necessary “top of mind” awareness to generate sales. If you’ve neglected your branding, your prospect is often going to feel like they can get what you are offering from one of your competitors.

To get awareness from people in your market, branding is very important. That’s why I’ve created this frequently asked question list with answers. Take a look…

Q: Some say a brand is about the feeling you get as a customer. What does this mean?

A: This means that your brand should evoke the same feeling that your customers experience when they use your products or service.

For example, gourmet chocolatier Godiva is all about creating a feeling of sophisticated decadence an indulgence. From their golden wrappers to their writing style, to the gourmet products themselves, Godiva makes people feel special and indulged when they eat the chocolate (or receive iGodiva chocolate as a gift).

Now compare that to the branding of Mountain Dew, which is positioned to appeal to the “dudes” who like skateboarding, surfing, bungee jumping and extreme sports. Mountain Dew is all about creating excitement.

Q: What sort of factors does my branding entail?

A: The short answer: pretty much everything.

You see, a lot of people think about branding in terms of a logo. So they pick some colors and a logo design to convey their brand’s feeling, and then they call it a day. But the truth is, your brand should permeate every facet of your business. This includes:

Your logo
Your slogan
The colors and designs for your website and marketing materials
Your product packaging, and how your stuff looks when your customer receives it
Your online and offline content and marketing materials
Your customer service
Your reputation
Your Vision and Mission

And much more…

So whenever you do anything for your business, whether it’s creating the new product you’re about to launch, putting together your pre-launch content, or designing a landing page, think about how this activity or item reflects your brand.

Q: How can I build “top of mind” awareness?

A: When your prospects think about their niche-specific problems, you want them to associate your business with the solution to those problems. And the way to do this is by building brand awareness.

For example:

Sign off emails, social media posts and other content with something related to your brand. E.G., John The Copy Doctor.
Create contests with a focus on building brand awareness. For example, ask entrants to create a short video commercial based around your brand.
Be sure your ad campaigns strongly incorporate your brand (with your slogan, logo, etc.).

Example, Product Launch Strategy is creating a brand around “launching products and services” which help business owners make money building and launching their dream business so they can spend money enjoying their lives with the people they love.

To sum up…

Creating a product launch for your product or service from scratch can give you awesome results. But the real magic happens when you build the top of mind awareness needed to generate sales even when your ads and launch messages aren’t sitting right in front of your prospect’s nose!

If you can build that kind of awareness, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

7 Steps To Creating An Engaged Audience For Your Product Launch

Engaging your audience during your product launch is the key to developing relationships, building trust, and creating more profits. That’s why you’ll want to use this handy-dandy checklist to help you capture and keep your audience’s attention. Take a look…

Create A Highly Targeted Audience

The absolute first step in engaging your audience is to make sure your audience is targeted. That means bringing traffic in from targeted sources.

For example, if you’re running a Facebook ad campaign, then be sure to narrow your audience down by demographics and interests so that the traffic is as targeted as possible.

And it’s always a good idea to follow what Todd Brown recommends, which is look for an audience that is a “Large, hungry, accessible mob of addicts flush with cash.”

Cater To The Needs Of Your Audience

Once you’ve selected a targeted audience, then publish content that really appeals to them. This includes:

Solving their problems.
Sending them your best tips, tricks and strategies.
Sharing niche news and how it affects your audience.
Selling products to solve their problems (preferably with exclusive discounts).

Next…

Create Attention-Getting Headlines

The next way to engage your audience is by crafting headlines that really resonate with the audience. This means showcasing a benefit and/or arousing curiosity. For example:

Who Else Wants to Know The #1 Secret For Doubling Conversion Rates?
Here’s The Super Simple Way To Never Three-Putt Again
You Won’t Believe This Easy Weight-Loss Trick!

Next…

Call Your Audience to Action

Every piece of content you create should be designed with a goal in mind. You can help improve your response rate (and engagement) by specifically telling your audience what you want them to do next.

For example:

Click here to watch the video!
Share this post now with your friends!
Click here to get your copy of this app!
Register for the free webinar by clicking here (and hurry, seating is limited)!

Next…

Connect With Your Audience

Sending out great content is one way to connect with your audience. Another way to connect with them on a more personal level is to interact with them.

For example:

Like their posts and comments on social media.
Reply thoughtfully to their comments, posts and emails.
Share their content with your network.
Showcase particularly good content on your social media pages or other platforms.

Next…

Challenge Your Audience

Another good way to engage your audience is by challenging them regularly in a niche-relevant way. For example:

Challenge a writer’s group to write an extra 1000 words today.
Challenge a weight-loss group to find a way to slice an extra 100 calories off their meals.
Challenge a business group to work an extra 30 minutes today.

If you do these challenges regularly, people will look forward to them because they’ll like the end results. In turn, this creates a more engaged audience.

Celebrate Your Audience

The idea here is to showcase your members’ achievements. You can do this on a small scale by sharing their content (with permission). You can engage your audience even more by showcasing bigger achievements.

For example: Create a “Member of the Week” feature where you interview a member to showcase their good work. For example, in a weight loss group you might interview a member who has made consistently good progress.

To Sum Up

One of the keys to building a loyal tribe is to create an engaged audience of people who know, like and trust you. Use this 7-step checklist to make sure you’ve covered the best ways to engage your people in the process of launching your new product or service.

And to learn more about engaging with your audience before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

6 Essential Tools You Need For Building Your Product Launch Audience

Building a product launch audience for your upcoming PLF launch mostly revolves around you communicating with your members and developing relationships. Nothing can replace this human touch, but you can make the process easier by using these 6 tools…

Tool 1: Social Media

This is the big one, because social media is where you’ll find and connect with a lot of your community members during every stage of your launch.

Social media is a great way to deliver all of your content, from your pre-launch communications, to notifications and feedback about your launch content itself. Quite often you’ll see product launch videos with hundreds or thousands of Facebook comments below them. This gives you powerful social proof…

The social media platforms you’ll want to consider in order of their importance, when it comes to launching your product are:

• Facebook
• Twitter
• LinkedIn (if your tribe includes professionals)
• YouTube (if you intend to connect with videos)
• Instagram (if you intend to connect with photos)
• Pinterest (if you’re targeting women in a visually based field)
• Google+ (especially if you’re connecting with technical professionals)

If you use one or more of these platforms, then you’ll also need these tools…

Tool 2: Social Media Tools

Social media tools can help you find your audience, find content that will help you connect with them, and gauge reactions to see if your content and campaigns are doing what you intended for the to do. Here are two tools you may consider using:

HootSuite.com – an all-in-one tool that does everything from scheduling content to tracking performance
SproutSocial.com – another all-in-one tool you can use to manage your social media campaigns
ViralReach.in – Helps you to find great content and spread it virally

Next…

Tool 3: A CRM or Autoresponder To Reach Your Product Launch Audience

Even though you may find and interact with your audience or tribe on social media, ultimately you want to get them on your own mailing list. And that’s why you need to set up an autoresponder or CRM where you upload and schedule content to help you build relationships the hands-free way.

Examples of good autoresponders and CRM’s include:

ConvertKit.com
ActiveCampaign.com
MailChimp.com
Aweber.com
GetResponse.com

Just be sure to read the terms of service of your selected service before you sign up, to be sure your intended use of the autoresponder falls within their acceptable use. For example, some companies don’t like their customers to promote some types of products, and others don’t like you using their service for affiliate marketing (even though they have their own affiliate programs – go figure).

The 5 listed above, SHOULD be fine, but just make sure you read their terms and conditions so you don’t get half way through your launch and they decide to shut you down for some obscure reason.

Tool 4: A Blogging Platform Or Content Management System

Another good way to connect with your audience is via your own blog. Fortunately, setting up a blog is both simple and free, if you use a platform such as WordPress.org, or use a self hosted WordPress Blog on your own domain.

Tool 5: An Automated Content Scheduler

One of the keys to connecting with your audience is to send them regular content to help them solve their problems. This includes posting to social media daily, as well as posting to your blog and sending out newsletters.

Fortunately, you don’t need to be tied to your computer in order to send this content. Instead, you can use tools to upload and schedule it. This includes:

Using your email service provider’s autoresponder to upload and schedule content.
Using tools like HootSuite.com to schedule social media content, as well as post across multiple channels at once.
Using WordPress’s built-in scheduling tools to post content to your blog.

Tool 6: Freelance Sites

While nothing can replace the “human touch” needed to build a tribe, you don’t need to do it all on your own. Instead, you can find freelancers to help you create content and interact with your community members. Good places to find these freelancers include:

UpWork.com
Guru.com
Freelance.com

To sum up…

Building an audience or tribe in preparation for your product launch can take time, but you don’t need to do it all manually. Use these tools and platforms to reduce the workload, and you’ll take less time to get your product or service into the hands of your new customers.

And to learn more about building and communicating with your community before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The #1 Key To Having People See You As An Authority

If you’re an author, coach, consultant or any other kind of expert or business owner considering using a Product Launch Formula style of launch to start or grow your business, and you want people to see you as an authority here’s a big secret…

Your potential prospects (and of course your existing audience) are really just looking for one thing: someone trustworthy they can follow. As marketing expert Dan Kennedy is fond of saying, “Most people are walking around with their umbilical chords in their hands, looking for somewhere to plug them in”.

I think Dan nails it perfectly. Most people have been lied to, deceived and disappointed so many times, they’re looking for a strong leader in the field who can actually help them. They’re looking for a true authority who will deliver the results they want.

And if you’re using Product Launch Formula as the basis of your launch, positioning yourself as the expert who can deliver those results will not only increase your sales for your Seed Launch and your Internal Launch, but will make it easier to attract affiliates and JV partners for your JV Launch.

The beauty of using the PLF process is that Jeff Walker’s Sideways Salesletter technique allows you to prove you are an expert in your topic while not coming across as a high pressure sales person who’s just trying to flog a product or service.

It’s not surprising when you think about it.

Just take a look around your market and you’ll see a whole lot of experts and authorities all promising to help people to achieve their goals or solve their problems. The problem is many of these authorities are giving inaccurate and/or conflicting information. This confuses people, and quite often they end up getting analysis paralysis.

So if you want to stand out from the crowd and be seen as THE preeminent expert in your market, here’s what you need to do: write / share / teach with confidence.

Convey an air of authority in everything you share with your visitors. Because when you present yourself as a strong leader and it’s clear you can get people results, they will naturally want to follow you.

Plus when people trust you because you’ve helped them by actually helping them, you create the type of relationship that generates big payoffs for both you and your prospects and customers.

So how do you write or speak in a way that naturally conveys authority? The easiest way I know of is by using these two techniques…

#1: Convey Confidence

Some people feel like being too blunt with the facts can appear abrupt or even rude. And so they tend to share information in a way that comes across as weak or lacking confidence. When that happens, no matter how subtle, people are naturally going to turn away. We humans are hard wired to want to follow strong, confident leaders.

Let me give you an example…

Let’s suppose you walk up to two random people on the street and ask them for directions to the nearest petrol station, and here’s what they say:

Random Person #1: The nearest petrol station is the Shell on Allen Street. Go three blocks North, take a right at Allen Street intersection, and you’ll see it on your left.

Random Person #2: I think the closest petrol station is on Jones Street. Or it might be on Estelle Road. Head down this street for around four or five blocks, and you’ll see them on a side street. Not sure which one. Hope that helps.

So which person’s directions would you be more likely to follow? If you’re like most of us, you would take Person #1’s advice, because he seemed confident that he knew what he was talking about (even if he didn’t have a clue :-).

The point is you should be doing the same when you share information, especially your pre-launch content, with people. Be confident, be clear, be consistent, and avoid fluff, filler and industry jargon.

Speaking with authority because of your knowledge and experience leads to being recognised and respected as an authority. And people are much more lily to buy during your launch (and afterwards) if they see you as the solution to their problems or as the leader who can help them achieve their goals.

#2: Give Reasons Why

A lot of experts can give others directions for completing some task, but they don’t explain WHY the task should be completed in that specific way. And that’s why when the reader runs into conflicting information from another source, they don’t know what to believe.

That’s why you need to tell your readers WHY they should follow your specific advice.

For example, some health experts tell us that doing cardio first thing in the morning on an empty stomach is the best way to go. But others say you should have a small meal first.

So if you’re advocating one of those options to your readers, you’ll bet much more traction as an authority when tell them WHY you’ve made that specific suggestion. And to remove any doubt yours is the correct option, you should back your opinion up with scientific data.

Again, your goal here is to show people that it’s not merely that you THINK a particular course of action is accurate or best, but that you KNOW it is the solution from personal experience.

Explaining the reason why shows that you UNDERSTAND not just the correct steps to achieve their desired result, but the way things work so that the steps you suggest are the right steps to take.

To Sum Up

If you are preparing for a product launch and you want to be seen and respected as an authority in your market, then you need to start writing and presenting information with authority.

This means:

Be confident when you share information with your audience (don’t waiver or second-guess yourself)
Share good information that helps people by actually helping them (don’t leave the best ideas out)
Offer reasons why what you say is THE solution

If you do these three things correctly, you’re sure to see your authority increase and the relationships you have with your prospects grow in a positive way, which can only help to increase your product launch profits.

And to learn more about creating authority before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

15 Of My Favorite “Splinters” To Create From Your Product Launch Content

So far in this series on creating the components of your product for your upcoming product launch, we’ve looked at what product Splintering is and how to use it to boost your product launch profits…

And you’ve learned 6 ways to splinter off products to both increase your front-end sales along with the back-end sales of your core product.

But there are still a lot of additional ways you can put this “product splitting” idea to work for you.

In this post, you’ll find 15 of my favorite “splinters” to create.

Let’s run through some Product Launch Content Splinters…

• Reports. This can be short, perhaps only 7-15 pages long.

For example, you might create a report about choosing the right shoes to help promote your marathon-running course, or perhaps you’d offer a report about cleaning a carburettor to go along with a classic car restoration course.

• Swipe files. Here’s where you provide a collection of materials for someone to use as inspiration.

For example, you might give a collection of headlines to a copywriter, or action verbs to people who’re writing a resume.

• Templates. You can save your customers time by providing “fill in the blank” templates.

For example, you might offer sales letter templates for copywriters, or survey templates for those doing market research.

• Worksheets. The idea here is to provide worksheets to help customers accomplish some specific task.

For example, you might offer a budgeting worksheet for those who’re trying to get rid of debt, or an exercise worksheet for those who want to lose weight.

• Interviews. This can be an interview with you, or it can be an interview that you conducted with another expert in the niche.

Examples include interviewing me about how to create products people want to buy, or interviewing a bestselling novelist about how where they get their book ideas.

• Q&A sessions. You can think of this as a list of frequently asked questions in your niche.

For example, you might offer a Q&A session about how you as a marketer plans your day, or perhaps you’d offer questions and answers about meal planning for a diet program.

• Checklists. These tools help people take action.

Examples include a checklist for setting up a website, or a checklist for applying for a job.

• Mind maps. These give customers a non-linear view of some process.

Examples include a mind map depicting how to write a novel, or a mind map about how to get healthier.

• Infographics. These are graphical representations of data, which makes large chunks of data or complex topics easier to digest.

Examples include an infographic describing exactly how metabolism works, or an infographic about how to improve conversion rates.

• Demo videos. Here you can show how your product works, or how to do some specific task.

For example, you might offer demo videos of specific kettlebell exercises for a strength training course.

Another example is a demo video showing how to teach a puppy to sit for a dog training course.

• Audios. People love listening to MP3s while they’re driving, working out, gardening and so on.

You might excerpt out a portion of your product and offer the audio.

Examples include inspirational quotes for a self-improvement course, or a guided meditation for a meditation product.

• Spreadsheets. These are tools for helping customers keep track of something, such as business expenses for a business owner, or workouts for a bodybuilder.

• Calculators. These could be any tools that perform a specific task, such as a loan calculator to go along with a home-buying course, or a calorie calculator for a dieting course.

• Legal documents. You’ll want to get an attorney to create these, of course.

Examples include a freelancing contract or a privacy policy for a website.

• Plugins. These are tools for WordPress blogs, such as an SEO plugin to go along with a search engine optimization product, or a split-testing plugin to help sell a course about improving conversions.

And this isn’t even an exhaustive list – if you can sell it and if it goes along with your main course, then you can splinter it off into a $7 front end product.

A few closing thoughts for creating your Product Launch Content…

Whew – at this point I bet your mind is just swimming with great ideas for ways to start using splintering in your business.

As you’ve discovered, there are a whole lot of good reasons to do it, from quickly increasing your profits to being able to build a hot customer list rather than merely a lukewarm leads list.

Best of all, there are just so many ways to use splintering to grow your results from your product launch.

In fact, you discovered six proven ways to do it inside this series of posts.

No matter what you’re using a product launch for, or what product your selling, there’s a way to use splintering to boost your profits.

So you know what you need to do next – pick out one method and put it to work for you.

And do it as soon as possible, because I think you’ll really like the results!

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Six Surefire Ways To Put Product Splintering To Work In Your Product Launch

So at this point after reading the previous post on using product splintering in conjunction with your product launch, you have a pretty good idea of how the process works.

But what you need now are specific ideas that you can put to work to boost revenue in your information business.

Here are six of ‘em for you…

1. Splinter bonuses

Including bonuses along with your core product is an important way to both fill any gaps in the core content, and increase the value you are offering during your product launch. Splintering off reports from your core product is a simple choice, because you can quickly and easily create a call to action at the end of the report to up-sell your main product or a package of related information for a higher price.

For example:

Sell a bonus cookbook for $27 to help sell a $197 diet program.
Sell a report about perfecting a golfer’s grip to promote your main video-based golfing package.

2. Splinter membership content

Some people balk at purchasing a membership, because they’re not sure if they want to keep paying a monthly fee if the content isn’t up to par or if they don’t have tome to consume everything provided.

That’s why splintering out some of the content to sell separately works to sell the main membership site.

Selling content (like reports or videos) works best, but you can sell access to any content or any part of your site.

For example:

Sell one month’s worth of training materials separately from a four-month fixed-termmembership course.
Sell access to a private membership forum as a way to promote full access to a membership site once people see how good the interaction with other is.

3. Splinter excerpts of your main product

The idea here is to excerpt out chapters of your book, modules in your video course, or other portions of your products.

For example:

Offer the first three chapters of a tomato-growing guide for $7, with a call to action at the end of the excerpt promoting the full course.
Let’s suppose you have a 24-module video course about online marketing. You can pull out four modules or so and sell them separately. The way I’ve done this is to sell a module that allows buyers to make money immediately from what they learn, and this puts them into a frame of mind where they’ll happily pay for the full course because it’s basically free for them.

4. Splinter your curriculum from a training class

Let’s imagine you have a class that lasts a week, a month or more.

During this class you provide training materials (curriculum), as well as one-on-one coaching.

You can offer the training materials at a low cost, which will entice people to purchase the full class in order to take advantage of your personal coaching.

For example:

People who purchase copywriting curriculum will want to buy the full course so that they can get personal sales letter critiques.
Customers who purchase weight-loss training will want to purchase the full class so they can get personalized coaching to help them plan their diet and exercise program.

5. Splinter features of a software program

The idea here is to create a “lite” version of your software, which has fewer features than the full version.

Naturally, some people who like the lite version will want to upgrade to the full version.

For example:

You offer an autoresponder service. The lite version can only handle 500 subscribers, so buyers will need to upgrade once they reach that level.
You offer meal planning software that counts calories, as well as macronutrient breakdowns (carbs, fats and protein) in each meal. The lite version counts calories but not macronutrients, so buyers will need to upgrade to the full version when they get serious about eating healthy.

6. Create additional splinters

While typically you simply splinter your existing product, another thing you can do is create products for the specific purpose of using them primarily as $7 or $19 pieces of “bait” to generate a small up-front income while enticing people to purchase the full product. (You can then add these products to the main offer as a bonus.)

So there you have it. 6 surefire ways to put product splintering to work for your business either before, during or after you’ve finished your product launch.

Now there are a whole lot of different ways to put this idea to work for you, and in our next post, we’ll look at some of the best ones.

Until then, take care,

Rocky

P.S. Being able to bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

Tag Archives: product launch formula reviews

How To Use Product Launch Formula To Persuade Rather Than Manipulate

How Building A Strong Brand Can Help Your Product Launch

7 Steps To Creating An Engaged Audience For Your Product Launch

Create A Highly Targeted Audience

Cater To The Needs Of Your Audience

Create Attention-Getting Headlines

Call Your Audience to Action

Connect With Your Audience

Challenge Your Audience

Celebrate Your Audience

To Sum Up

6 Essential Tools You Need For Building Your Product Launch Audience

Tool 1: Social Media

Tool 2: Social Media Tools

Tool 3: A CRM or Autoresponder To Reach Your Product Launch Audience

Tool 4: A Blogging Platform Or Content Management System

Tool 5: An Automated Content Scheduler

Tool 6: Freelance Sites

To sum up…

The #1 Key To Having People See You As An Authority

#1: Convey Confidence

#2: Give Reasons Why

To Sum Up

15 Of My Favorite “Splinters” To Create From Your Product Launch Content

Let’s run through some Product Launch Content Splinters…

A few closing thoughts for creating your Product Launch Content…

Six Surefire Ways To Put Product Splintering To Work In Your Product Launch

1. Splinter bonuses

2. Splinter membership content

3. Splinter excerpts of your main product

4. Splinter your curriculum from a training class

5. Splinter features of a software program

6. Create additional splinters