I’ve always been fascinated by the subtle difference between persuasion and manipulation. And because the multi-stage sales process Jeff Walker’s Product Launch Formula uses is so powerful, it can be used to either persuade people… or to manipulate them.
Let me explain…
The difference between persuasion and manipulation can be very subtle, but I’ve found it comes down to one core idea – your intent.
Persuasion is when your intent is to move somebody towards making a decision that benefits THEM much more than it benefits you. Manipulation is trying to move people towards a decision that benefits YOU, and can often mean negative consequences for the other person.
We see this every day. The stereotypical ‘dodgy’ salesman who’s trying to get a prospect to buy an overpriced or shoddy product or service that pays them an exorbitant commission, when they know what they are selling of little or no use to the customer.
Or some ‘health guru’ promoting their miracle weight loss product knowing full well it’s not going to help people lose weight, and could actually harm their health.
Persuasion leads to having happy customers who trust you and often buy from you over the long-term. Manipulation usually leads to being exposed and labeled as a fraud and a scammer, which is not the way to create a valuable legacy for yourself and your family.
So when you use the powerful Product Launch Formula process of multiple, timed releases of valuable content (what Jeff Walker calls The Sideways Salesletter), make sure your focus is on persuading your prospects using emotion, facts and logic, rather than manipulating them using deception and hype.
Note: Jeff is going to start rolling out his latest Product Launch Formula launch in a couple of weeks, so it’s probably a good idea for you to register for the waiting list for this PLF launch and watch how he does it. The free training you’ll get from watching how the creator of the online product launch ‘launches’ his flagship product will give you ideas you can ‘swipe and deploy’ in your own business, even if you never purchase the full PLF program.
And make sure you download all of the worksheets and checklists you’ll be given, and take screen shots of the key pages and make notes about how he goes through the process. These are all wonderful examples you can model for yourself.
I really hope this helps you with your business,
P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.
3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.
And don’t forget to check this out 🙂
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.