Category Archives: Expert Positioning

How To Attract People To Your Product Launch Using Social Media

Building relationships with your audience on social media, capturing their details on an email database, and then sending them to your Product Launch’s Pre Launch Content is a time-tested and proven way to make sales.

Having said that, it’s not always easy and there are plenty of traps. Here’s what we’ll cover in this post to help you optimise your results:

• Choosing Your Platforms
• Understand How Social Media Works
• Create Content That Intrigues People And Gets Clicks

Let’s jump in…

Choose Your Platforms

The first step is to choose which social media platforms you’ll focus on. The top options include:

• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
• Pinterest

The idea is to focus on two or maybe three platforms that will be most beneficial to your business. You need to consider two things:

• Where does your audience congregate? This is the most important factor to consider when deciding which platforms to use. You’ll need to do some research such as finding out the key demographics of people on the various platforms, as well as looking at your competitors’ pages on these sites to see where they get the best results (shares, comments and other interaction).

• What type of content do you intend to post? For example, if you intend to post a lot of videos, then obviously YouTube should make your list. On the flip side, if you’re not interested in posting photos, then Instagram isn’t a good choice.

Once you know where you’re going to post, then move to the next step…

Understand How Social Media Works

While your newsletter is basically a monologue, social media is different because it works best when you create a dialogue with your followers. This means you can’t just blast out content and then ignore any interaction you receive. You need to be ‘social’ if you want to encourage people to engage and interact, and then interact directly with your followers.

This means doing things such as:

• Liking replies to your content.
• Replying to comments. (As your followers grow, you won’t be able to reply to everyone, but you should seek to post a few replies on every post.)
• Sharing/retweeting your follower’s content.

In other words, build relationships by engaging with your audience in a real dialogue (instead of a monologue).

Next…

Create Content That Gets Clicks

Now that you’re on the right platform and prepared to engage with your audience, the next thing you need to know is how to create content that gets clicks, shares, and comments. Take a look at these tips…

Give People What They Want

In order to figure out what they want, you’ll need to do some market research to find out what sort of content your audience tends to respond to the best. In addition to your regular market research (such as seeing what products people are buying), you’ll want to check out your competitors’ social media pages.

Pay attention to two things:

1. The general topic for the content. Do you see any sort of pattern? For example, if you’re in a dieting niche, do people tend to respond best to nutrition-related posts versus exercise-related posts?

2. The general format for the content. For example, does the audience seem to like memes? Videos? Infographics? Tips posts? Etc.

Next…

Ensure It’s a Quick Read Or View

People on social media don’t usually have time to read overwhelming pieces of content. That’s why you want to create content that people can read or view quickly, ranging from a meme that takes a second or two to read, to a video that perhaps takes two or three minutes (tops) to watch.

Craft an Enticing Title

People often decide whether to read or watch something based on the title, which is why you need to develop benefit-driven titles. If you can arouse curiosity, that’s good too. E.G., “The Conversion-Doubling Trick That Takes Just Two Minutes!”

Create Something Unique

People aren’t going to share your content or click through to your website if you’re sharing stuff that looks like every other piece of content on the web. That’s why you need to create something unique.

This can be as simple as sharing a unique story (such as an inspirational video), or even just a single little-known tip. It doesn’t have to be groundbreaking – it just needs to be somewhat uncommon.

Generate Positive Feelings

Content that goes viral and gets other interaction (such as likes, loves, cares and clicks) tends to generate emotion, especially positive emotion. A good goal is to create something that makes people say “Wow!” or “Awww!” or “That’s heartwarming!” or “That’s awesome!”

Encourage People to Interact

If you want people to share and comment on your content, then ask them to do something.

For example, if you’re looking for comments, then ask questions or encourage people to share information, for example, ask them:

• What do you think?
• What’s your favourite tip?
• Have you ever had an embarrassing moment like this?

If you’re looking for people to share, then centre your call to action around that goal. Something like:

• Share this with your friends, because these days they could probably use a smile!
• Know someone who [needs some benefit]? Share this now.
• Be a hero among your friends and family and share this with them.
• Please do me a favour and share this on your page – I appreciate it!
• Share this if you agree!

Now a few parting thoughts…

Conclusion

The big social media platforms are really useful when it comes to generating prospects for your Product Launch, but you need to have a plan in place in order to make the most of these platforms. That’s why you’ll want to put these ideas to work in order to build better relationships with people in your audience and generate more launch traffic.

Of course there’s no guarantee the people you are interacting with on social media will become customers, which is why you need a proven process to take them from uninterested to aware, then interested in maybe buying from you, and finally into customers. This is exactly what Product launch Formula does.

If you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies of real people who have used the formula successfully. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

The Most Profitable Implementation Of Product Launch Formula I’ve Ever Seen

I can’t be sure, but I think we’ve just witnessed the most profitable use of the principles, strategies and tactics Jeff Walker teaches in Product Launch to make multi-millionaires or even billionaires of a group of company founders.

Overnight in the United States a new company called Snowflake was listed on the Nasdaq stock exchange. Nothing special or ground-breaking about that you might say. But the way the promoters attracted media attention and developed awareness in the community to the point where there was literally a feeding frenzy as shares went on sale today is a case study in what to do right and something we could all model on a smaller scale.

Here’s the back-story: Snowflake is a SaaS (Software as a Service) company that helps businesses move their brick and mortar and non-internet businesses to the ‘Cloud’. This is a mega-trend and any business in that space is being valued much more aggressively by the market than other types of businesses.

Bear in mind the company is apparently losing money hand-over-fist, has never made a profit, probably won’t make a profit for several years even if everything goes right for them, and according to some analysts was valued at around 100 times sales.

This is astonishingly expensive. Yes the company is growing strongly, but they also have huge competition from Amazon, Google, and many other behemoths with long track records of killing startup companies before they reach critical mass.

When the promoters issued the most recent batch of shares (which was just 10% of the company’s total available shares) they priced them at $120 each. Today as the stock listed they opened at $270 and traded as high as $316 before falling back to close at around $253.

Because the promoters and founders still hold 90% of the shares in the company, the high price of the shares listed on the market makes their shares much more valuable today than they were yesterday. I would imagine they are cracking the champaign corks at the moment.

I’m sure there were a lot of other things going on behind the scenes (just like any Product Launch) but here are some of the most obvious:

Their use of Mental Triggers

Jeff Walker discusses Mental Triggers at length in PLF. There are about a dozen of them that will move the needle in a launch. Here are the ones Snowflake used to create such wild success:

Social Proof – Commentators on CNBC have been excitedly discussing Snowflake for the last few weeks, talking about how many big and experienced investors the company already had on board and how these people wouldn’t have been interested if the company was a dud.

Authority – The company has the Worlds greatest value investor, Warren Buffet, as an early stage investor. By highlighting the fact Warren was a shareholder, they company use his authority to entice other investors to invest when the stock was listed today.

A Bargain – Warren Buffet is a ‘value investor’ which at it’s core means he doesn’t buy things that are overpriced. The fact he saw ‘value’ in Snowflake undoubtedly encouraged other big names to throw their hats into the ring. This is regardless of the fact the company is a Technology stock priced insanely high for anyone buying today. If Warren’s in, others want to be in too.

Scarcity – The fact that only 10% of the company’s shares were listed created immense scarcity. Most of the commentators on CNBC applied for shares but none of them were allocated any. This is additional proof of the scarcity of the shares. And everyone knows that when something is scarce it is more valuable.

Liking – The founders and senior promoters were regularly wheeled out by media organisations to discuss their plans for the company. The people interviewed kept saying all the right things and making all the right noises, so it was hard not to like them.

FOMO – Fear of missing out is a powerful motivator, especially when combined with genuine scarcity. The talking heads on the various media channels were relentlessly pushing the line that Snowflake was going to be the years biggest IPO (Initial Public Offering or Stock Market Listing) and it was the biggest software IPO EVER. The constant chatter whipped potential investors into a lather and their fear of missing out led the stock price to rocket right from the opening bell and say much higher than it might have without the help of those in the media.

These are just the obvious Mental Triggers Snowflake used with great effect to use the Product Launch Formula process to generate millions (billions?) of dollars in additional wealth for founders and employees overnight.

Of course there’s no guarantee any of us will ever do something like that, but the mental triggers combined with the other elements of the PLF process have worked for thousands of years, and will continue working in the future.

IF you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

How To Change The World With Your Book

Today as Jeff Walker continued his training lessons in his Product Launch Masterclass, I received an email from an author asking if I could work with him on the launch of his new book.

Now I personally feel his book is something everyone should read, but for it to have the maximum Impact, its message needs to be in the hands (and minds) of as many people as possible BEFORE the US election in November. It is literally that important…

In other words, wide distribution is critical and time is short.

With this in mind, I’ve copied in the essence of the message I sent him below, while removing any identifying information about the author or the topic to protect his privacy.

Here’s what I told him:

_______________

I agree the message in your book is critical for people to hear right now and should be available to as many people as possible. The US (and the rest of the West) is certainly heading down the wrong path. It is so sad to see such a wonderful country being torn apart like it is.

And what happens in the US eventually moves around the World…

Because millions of people need to hear your message before the election or the dark side is going to win, you will need some large and influential partners to help you promote your book and get the message out to enough people to turn the tide in the election in just a few weeks away.

You could do the normal book launch with book signings and interviews to sell a few thousand books (and make a few dollars) before the election, but because time is so short the opportunity for massive change will be lost.

The other (and much more powerful) strategy I see after listening to your interview where you said your mission is greater than selling a few books would be to find those large and influential partners and let them give their audiences a free copy of a downloadable PDF version of the book in exchange for those people joining an email database.

This could have many immediate and long term benefits, including:

  • Because most people don’t realise how dire the situation is, you might be able to get your book into the hands of enough people before the election to make a profound difference in the results once people realise how high the stakes are.
  • By asking people for their email address before they can download the PDF book, you could build a list of potentially millions of people with likeminded beliefs. I would imagine a group of people like this with a strong leader such as yourself could move mountains.
  • Many of those people would be interested in hearing from you on a regular basis and possibly supporting your cause, donating to your work, and/or buying all kinds of products and services you chose to recommend in the future.
  • A large email database could also help you to create a huge social media platform from which you can influence even more people.

Personally, if I had a message as important as yours and a limited amount of time to make meaningful change, I would be using the this second option.

Having said that, I’m not the best person to help you at the moment because I am going through my own launch and working with a couple of other people helping them with their businesses as well.

I’m not sure whether it fits your budget or not but Jeff Walker has opened up his Product Launch Formula training (PLF), and part of the membership includes to an Alumni group where you can find product launch managers and other people who can be on your launch team.

Jeff discussed this and the other things included with PLF in today’s third live Masterclass call (you can watch the replay here in case you missed it).

I apologise for not being able to personally help you right now, but I hope what I have shared with you here has given you some ideas for making the most of your book launch and getting your message out to as many people as possible.

I’d love to hear how things go.

Warmest regards,

Rocky Tapscott

____________

As you can see, when getting a book with an important message launched but time is critically short, you can go the ‘normal’ way and make a few dollars in book sales but fail to have a meaningful impact…

Or you can defer earning those few thousand dollars, make a massive impact, position yourself as an expert and authority, and build yourself a global platform from which you can instigate real change.

The choice is yours.

Which option would you choose?

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

How to Create a More Profitable Product Launch List Using Segmentation

If you watch the owners of extremely profitable businesses whenever they are running a product launch, you’ll see how they always focus their marketing messages on “entering the conversation that is going on inside the prospects head.”

You can see how it’s done if you watch Jeff Walker as he rolls out his new Product Launch Masterclass – Click Here to watch the process in action.

But the problem with that is there are many different people your product or service could help, but they a range of different “conversations” going on that one-size-fits-all marketing can’t hope to cover.

That’s why the top marketers all segment their prospects into different ‘buckets’ or groups as they join their product launch lists. The fact is if you’re not segmenting your launch list, then you’re not making the most of the opportunity for customisation.

That’s because a segmented list lets you send targeted content and offers to specific groups of people, which in turn means higher conversions for you as you enter the conversation going on inside each person’s head.

For example, you might ask online business owners to check off all the topics that interest them, such as: social media marketing, SEO, list building, blogging, guest blogging, JV marketing, viral marketing and so on. Again, Click Here to take a look at how Jeff Walker is doing this in his Product Launch Masterclass.

Now before we talk about different ways to segment your list, let’s back up for a second and define segmenting a list. Segmenting a list means you separate your main launch list into highly targeted micro lists.

You don’t necessarily need to create separate lists, as most email service providers will let you “tag” people, which you can then send out targeted content to people who possess a certain tag in your database.

The most basic way you can segment your list is by asking one or more questions before asking the prospect for their name and email list. This not only tells you what interests the buyer, but it also ensures you don’t send out an email making an offer to that the person they obviously won’t be interested in.

Now this process goes much deeper than simply segmenting your launch list based on the answers people give you to one or more qualifying questions.

Let’s take a look at some different ways to segment your list or lists and then how to use these segments…

Segment by Lead Magnet

If you have multiple lead magnets (and you should), then one good way to segment your prospect list is by how the person arrived on your list. Specifically, what lead magnet did they request?

For example, you might have a website about getting out of debt and saving money. If someone joins a webinar that’s specific to saving money for a child’s college education, then you can send out highly targeted ads and content that refer to a child. (E.G., “Whether you’re starting to save for college for new baby or a teenager who’s graduating next year, it’s never too late to get started…”

Segment by Product Purchased

Whether someone purchases one product or everything you have, segment your list according to these products. As mentioned, you can ensure you don’t send offers to people who’ve already purchased a particular product. You can also use this information to send highly targeted backend offers once your product launch is over.

For example, if someone purchases a membership into your weight-loss site, then you might send them an offer for personalised nutrition coaching.

This information also comes in handy to segment your list by your very best customers (who buy nearly everything) and those who’ve only purchased an offer or two. For example, you can send out a special bonus or sale invitation to reward your best customers.

Segment by Coupons/Sales

It’s useful to know if a person only buys when there’s a sale, or if they buy at full price too. You can segment your list by who takes advantage of sales, and then send out content that appeals to bargain seekers versus those who purchase for other reasons.

Segment According to How Someone Reached Your Site

Sometimes you might segment people according to which affiliate sent them, if they arrived via your social media page, if they came through a paid advertisement, etc.

For example, if you send out an email encouraging people to follow you on Facebook, then you can exclude the people who already do.

Segment Contest Entrants

Many times contest entrants tend to be “colder” prospects than people who requested a lead magnet. That’s why you’ll want to keep your contest entrants separate, and send out a welcome series of emails to engage them.

Segment by Demographics

Your autoresponder may capture your subscriber’s location automatically when they join your list. This is helpful because it allows you to send out emails to specific locations around the world when you know your audience is likely to be awake.

Aside from location, you can also collect other demographic data IF you think this will be helpful in sending targeted content. However, you’ll need to think through this carefully, because usually you collect this information by asking your audience when they’re joining your list.

Problem is, the more questions you have on your sign-up form, the lower your conversion rate (as any extra “hoop” you add tends to decrease response). As such, only collect extra data if you’re sure it will make a big impact on your conversions.

For example, let’s suppose you’re offering weight loss information. You might want to segment your list by both age and sex, as a 20-something male is going to have different interests and needs when it comes to weight-loss versus a 50-something female.

TIP: One way to collect this data is after someone has already signed up for your list. For example, you can ask subscribers to click one link if they’re a male and a different link if they’re a female, and then give all respondents a free gift just for answering the question. If your autoresponder supports tags, then merely clicking on the link will let you segment the list by gender.

An even better way to find this information is by using a multi-question quiz or assessment that records all of this important data in a database for later use within your marketing campaigns.

Now a few parting thoughts…

Conclusion

While I’ve given you a good jump on different ways to segment your list, these aren’t the only ways to do it. That’s why you’ll want to sit down and think about your specific list and what specific data would be most helpful to you in sending out targeted content and offers.

Note: if it’s data you can collect automatically (without having to ask the user), then go ahead and collect it. It’s better to create segmenting tags and never use them, then to suddenly want to use them but not have them.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Generate Lots Of Product Launch Traffic From Guest Blog Posts

In this post we’re going to discuss how to generate lots of traffic to grow your product launch list using guest blog posts that other people be excited to publish for you.

One really good way to drive traffic to your lead page is by guest blogging on highly related websites. For example, you can offer “Part 1” of an article on the blog, and then in your article byline you can encourage people to get “Part 2” of the article (or an expanded report or video) by joining your list.

Now the whole key to this strategy depends on creating a blog post that people really want to read. If you can’t get your audience’s attention then they’re never going to even read down far enough to see your links and calls to action.

So, with that in mind, check out these tips for creating guest blog posts that people in your audience really want to read…

Start By Doing Thorough Research

When you’re using guest blogging to drive traffic to your website, there are three types of research you need to complete. Specifically:

1. Research the prospective guest-blogging opportunity. Make sure you’re publishing on a popular, high-quality blog. If it gets a lot of visitors and they are engaged (e.g., they comment on the content, share it on social media, etc.), then that’s the type of blog that will give your content a good amount of exposure.

2. Research the blog to see what the owner publishes. Take some time to read through the archives to see what type content the owner seems to like. For example, if the owner likes tips articles with GIFs, then you may consider sharing information in that format too.

3. Research the audience to see what they like. Finally, be sure to do your regular market research to see what your audience really wants to know about. If people are buying content on a particular topic on sites like ClickBank.com and Amazon.com, then it’s a pretty good bet that they’ll read about that same topic on their favorite blog.

Here’s the next tip…

Create a Fresh Angle

Chances are you’re sharing information about a topic that others have covered before, right? So, what you need to do is offer this information in a fresh, unique way.

Most writers offer “step-by-step” information. You can do something similar, except create a formula around the step-by-step process. For example, if you’re teaching people how to write a sales letter, you might create a five-step formula around the acronym S.A.L.E.S., where each letter of the acronym corresponds to a step. E.G., Step 1, SHOWCASE Benefits, Step 2, AGITATE the Problem… and so on.

Capture Attention With Your Title

Your article title is one of the most important parts of your post. If the title doesn’t capture attention and arouse interest, then no one is even going to read the rest of your article. That’s why you need to create an intriguing benefit-driven title.

For example: “5 Weight Loss Tips” is a descriptive, but boring title.

Let’s rewrite it to showcase a benefit: “5 Surprisingly Easy Ways to Drop the Fat Fast.

The key here is to figure out what your audience wants and how that overlaps with what your article is about, and then highlight that benefit in the title. Whenever possible, use powerful words such as: surprising, you, new, amazing, fast, easy, quick, simple, how to, proven, secret, revealed, discover, guaranteed (and similar words).

Choose Simple Yet Bold Graphics

If the blog you hope to publish on includes graphics in articles, then you’ll want to add value by inserting graphics too. Be sure to choose simple, relevant graphics with bold, eye-catching colors.

For example, you might include a picture of a dog in a dog-training article. A cute puppy with a brightly colored ball on a white background is going to be more effective than a picture of multiple dogs on a busy background (as it takes the viewer a few seconds to decipher what all is going on in the picture).

TIP: Be sure to include a benefit-driven caption alongside the graphics, which will help pull skimmers back into your content.

Next…

Create Engaging Content

You’ll want to make sure you create content that keeps your reader hooked and reading right to the very end (so that they see your links and call to action). Check out these tips:

Employ a Conversational Tone

No one wants to read a dry, textbook style content. Instead, use a light, friendly, conversational tone. This newsletter is a good example of using a light tone to engage readers. Notice how I don’t use college-level words in this posts when “everyday” words will do. If your readers need to haul out a dictionary to understand what you’re saying, then you’re going to lose your audience.

Engage Readers on an Emotional Level

People are going to be more willing to keep reading if you engage them emotionally in some way. For example:

• Tell a story about someone’s niche mistake or how they overcame a problem. This arouses interest and builds rapport, and perhaps even motivates/inspires readers.

• Share a really unique tip, fact, case study, example or other piece of information. If you make the reader say “wow,” you can bet they’ll keep reading.

• Arouse curiosity. For example, you may build anticipation in the article introduction to hook readers and keep them reading. E.G., “In just moments you’ll discover a crazy-simple way to create your next infoproduct – it won’t cost you a cent, and you won’t have to create it yourself either! Curious? Read on…”

Next…

Utilize Plenty of White Space

Use short paragraphs and sentences (rather than a wall of text). Again, look at this series of posts as an example of content that’s easy to consume since it’s formatted for easy readability.

To Sum Up

The key to making the most of your guest blogging opportunities is to create engaging, high-quality content. If your readers like what they see in the blog article, then you can be sure they’re going to click on over to your lead page.

I’d love to hear your thoughts and ideas in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

If you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising, the simple Product Launch strategy I’m about to share with you takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Quick Launch.

While the way Jeff does it is awesome, I have developed an even quicker way to bring in a rush of profitable sales with less work and effort.

In fact, my hope for you if you choose to implement what I share here is that you’ll make enough money to be able to pay for Jeff’s flagship Product Launch Formula training when he next opens it up for enrolment.

Of course you don’t have to grab PLF (you could of course spend the extra money on beer and candy bars, or whatever else you like), but it will certainly help you to grow your business if you do.

OK, so let’s get started…

In a hurry? Click Here to have a PDF version of this post sent straight to your email address

The Backstory

I’ve been an active technical analyst, trader and investor for the last 30 years, and over that time I’ve developed a reliable system for finding the start of fast moving trends in stocks, commodities and other markets.

I’d thought about putting what I’ve learned into a high ticket program for years, but never got around to it.

Anyhow a few weeks ago I came across Katrina Ruth and really liked what she was sharing with her audience. I liked her message so much I grabbed one of her products to give to my daughter because I thought it might help her to grow her business.

My daughter went through just some of the program and it lit a fire in her that is beautiful to behold. She took what she learned and created a Facebook Page and a Podcast called Mindset Mastery, started interviewing awesome people, and is now kicking arse in the market she loves which is helping people share their stories through video.

After watching my daughter move ahead in leaps and bounds, I finally decided to get off my backside and do something about creating a high ticket course.

Step 1 – Test The Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about using a Seed Launch is you don’t have to create a program if there’s no demand for it. Jeff teaches to send out an email he calls a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you weeks or months of unnecessary work. If there is interest, you survey the people who responded and ask them what they want to learn.

For the first ‘Shot across the bow’ I made a single Facebook post in a group I started a couple of years ago with around 2,700 members.

I have been posting great info for members every few days over those couple of years but have never offered them anything to buy or promoted an affiliate product to them, mainly because most of the stuff in the trading and investing market is overpriced crap and I really want to look after members by actually helping them.

About 50 people are quite active, but I know I get hundreds of other people reading the posts but not liking or commenting.

On the 5th of June, I made a single Facebook post modelled on a Dean Jackson email message announcing a new program I was thinking of creating.

I wanted to keep this first group small and manageable so I didn’t email any of the 1,000 members I have on my email database who have registered for my free members’ training. I thought I’d get to them next time 🙂

Anyhow, here’s the Facebook post:

_________

The Facebook post I used (I didn’t use an image)

I’m starting a new pilot program next month and I’m looking for some very specific people. If you’ve been using technical analysis for at least one to two years, you’re serious about getting better results, you’ve got time to study and analyse charts for 10 hours a month starting this month, you’re friendly and coachable and you can keep a secret… just let me know by sending an email to rtt********@gmail.com. Put Livermore in the subject line and tell me a bit about your trading experience and I’ll be selecting people this week

_________

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands.

If nobody had asked for more information I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

With that in mind, when people emailed asking for more information, I sent them this message, again inspired by Dean Jackson:

________

Hey (NAME),

Great to hear from you, thankyou for getting back to me and letting me know what you’ve been up to, and that you are interested in my new Pilot Program.

As I mentioned I’m starting a new TA Case Study Group this week and I’m looking for a handful of people to work with to create some successful case-studies before our official launch of the new Practical Gann Mastery program.

To give you some context, this quote from Page 1 of Jesse Livermore’s book Reminiscences of a Stock Operator had a profound effect on me when I first read it a long time ago:

“I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak”…

I think knowing what Livermore meant by ‘certain habits’ is the secret to understanding how markets move. 

I’ve been posting setups in the Trend Traders Club Facebook Group for the last couple of years, and the results for many of the setups have been amazing. The reason I’m running this program is because lots of people have asked for help in fine tuning their analysis skills so they can do the same thing for themselves.

So starting this week I’m going to work with a small case study group to create a more advanced training program than what’s covered in the free Members training.

This is not going to be ‘The complete course on understanding Gann and Elliott Wave analysis.’ 

Most courses like that focus on the esoteric and long term forecasting side of what Gann and Elliott taught because it’s seen as ‘sexy’. The trouble is for most people all of that ‘woo woo’ stuff is too difficult to get your head around or impractical to use in the real world.

Instead this will be the 95/5 version where we’ll only cover the most powerful, most practical things you need to succeed. 

The ’certain habits’ Jessie was talking about.

Here’s some of what we’re going to work on:

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend. 

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price, and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

I’ll use some of your preferred markets as the Case Studies to apply these strategies.

I’m ready to get started and I’m inviting YOU to join the Case Study Team.

Here’s how it will work…

Over 4 weeks  we’ll get together as a group on a series of Zoom calls where I’ll take you through that weeks training and answer your questions live on the call.

After each meeting you will have a survey to complete and homework to hand in. I’ll use your survey answers to fine tune the next lesson’s content and answer any remaining questions you have.

During the program you will be able to email me your questions and I will personally answer them for you so you can put what you’ve learned into action and report back to the group on your results.

I really want to create some amazing case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you. And you’ll have access to the video recordings, checklists, guides and other handouts we create together to download and keep for future reference.

Because this is the first time I’ve done this and you’ll be helping me to create the content, the total cost is US$300.

I just need to know if you can join us and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m IN”… and I’ll take it from there.

One more thing, and it’s important.

If at the end of this program you aren’t completely happy with what you’ve learned, let me know and I’ll refund your enrolment fee. You have to love what you’ve learned or the training is free.

So if you know this is for you, just reply and say “I’m IN”… and I’ll take it from there.

Talk soon!

Rocky

_______

As you can see, this is a VERY long email. It didn’t matter because just over half of the people who enquired wrote back and said “I’m IN”.

It was so exciting to see all of those emails come in with the words I had asked people to use. This shows people are able to follow instructions making them ideal students and increasing the chances they will follow through (moved forward by one of the mental triggers Jeff Walker teaches in PLF called ‘Commitment and Consistency).

If you are in a hurry or you would like to save a copy of this post so you can implement the strategy later, Click Here to have a PDF version of this post sent straight to your email address

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:

_________

That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky

_________

That was it. I’ve pasted the first page of Paypal results in a screen shot below. You can see the refund for my test sale, and a transfer to my Australian bank account in $A. There’s a tiny Aweber commission there as well.

Paypal Quick Launch Results

Note that all of the sales came in over a short period and I was able to start the program straight away. This simple email sequence took just a few days to implement, confirmed there was demand for a product that didn’t exist yet.

Next Steps

So where to next?

Well, just to confirm I really was onto something, I used the same strategy again in the same group and I sent a brief invitation email based on the wording of the Facebook post above to my small email database and got similar results.

The beauty of this strategy is it’s totally under the radar. It’s what Frank Kern calls an ‘Invisible Offer’ because only the people who reply back to you get to see the offer. 

To everybody else it’s not seen as a pitch because all they see is the invitation.

So you can continue sending your newsletter and other pure content emails like you already do, but I recommend you try this once a month and see what happens.

It costs you nothing by way of marketing costs, and I think you will be pleasantly surprised at the results.

The keys are having a targeted audience and an irresistible offer that appeals to them.

How do you know what they want? Ask people on your email list about their biggest problems and frustrations.

You could send them to a one-question survey and ask them something like:

When it comes to [your market – e.g. finding profitable stock market trends], what is your biggest problem or frustration right now?

The answers people give you will tell you what you need to focus on to make your product or service more desirable, and the solutions to focus on in your marketing.

Another opportunity the success of this campaign gives me is to go to other people in my market and offer to do a JV with them to use the campaign to promote their product or service to their prospects and customers.

The beauty of this simple campaign is it does what Dean Jackson calls ‘Make your invisible prospects visible” because only people who are interested put their hands up to ask you for more information.

If you make a relevant, irresistible offer to those people, a lot of them are likely to take you up on it.

The next step is to package up all of the content the Seed Launch members helped me create into a high value course and offer it using an Evergreen Launch through affiliate partners for $997.

I hope this gives you some ideas for how to use a Facebook post and a couple of emails to generate nearly A$10,000 for a Seed Launch in 4 days from a standing start.

If you have any questions, please let me know

If you’d like the PDF version of this post sent straight to your email address so you can keep it on hand for later on, Click Here.

How To Use Product Launch Formula To Persuade Rather Than Manipulate

I’ve always been fascinated by the subtle difference between persuasion and manipulation. And because the multi-stage sales process Jeff Walker’s Product Launch Formula uses is so powerful, it can be used to either persuade people… or to manipulate them.

Let me explain…

The difference between persuasion and manipulation can be very subtle, but I’ve found it comes down to one core idea – your intent.

Persuasion is when your intent is to move somebody towards making a decision that benefits THEM much more than it benefits you. Manipulation is trying to move people towards a decision that benefits YOU, and can often mean negative consequences for the other person.

We see this every day. The stereotypical ‘dodgy’ salesman who’s trying to get a prospect to buy an overpriced or shoddy product or service that pays them an exorbitant commission, when they know what they are selling of little or no use to the customer.

Or some ‘health guru’ promoting their miracle weight loss product knowing full well it’s not going to help people lose weight, and could actually harm their health.

Persuasion leads to having happy customers who trust you and often buy from you over the long-term. Manipulation usually leads to being exposed and labeled as a fraud and a scammer, which is not the way to create a valuable legacy for yourself and your family.

So when you use the powerful Product Launch Formula process of multiple, timed releases of valuable content (what Jeff Walker calls The Sideways Salesletter), make sure your focus is on persuading your prospects using emotion, facts and logic, rather than manipulating them using deception and hype.

Note: Jeff is going to start rolling out his 2019 Product Launch Formula launch in a couple of weeks, so it’s probably a good idea for you to register for the waiting list for this PLF launch and watch how he does it. The free training you’ll get from watching how the creator of the online product launch ‘launches’ his flagship product will give you ideas you can ‘swipe and deploy’ in your own business, even if you never purchase the full PLF program.

And make sure you download all of the worksheets and checklists you’ll be given, and take screen shots of the key pages and make notes about how he goes through the process. These are all wonderful examples you can model for yourself.

I really hope this helps you with your business,

Cheers

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

4 Simple Ideas For Creating A Super Fast Product Launch

Despite our best efforts, when we are thinking of developing a new product and using Product Launch Formula to release it, finding the time to do everything required can be really difficult.

And yet one of the biggest ah-ha moments I ever had was when I heard Joe Vitale say “Money loves speed”…

So when you have a to-do list that includes creating the product itself, coming up with relevant bonuses, creating the marketing materials, finding JV partners, and everything else, it can be daunting.

But there are ways you can partner up with other people and get their help to create high-quality products, bonuses, and marketing materials. And when you set things up correctly, you can even get their help for free.

Here are 4 ways you can use right now to come up with awesome products you can launch using PLF within just a few days…

1. Work With Partners To Create An Ebook Or Special Report

You can contact one or more well known experts in your market and gather them all together to create a valuable report or ebook. Once it’s done, you can all promote the product to your audiences through a Product Launch Formula style launch, and share in the profits it generates.

There are two different ways to approach this task:

1 – To make it as easy as possible for your partners, you could do the bulk of the work and list each partner as a co-author.

Why would you do this? Simple: If you’re trying to get yourself established as an expert or a prominent player in your niche market, then associating your name with other influential marketers will boost your credibility and reputation. And another marketer will agree to it because they get a new product to promote with a minimum amount of work on their part.

2 – On the other hand, each partner could do an equal amount of work, and each of you takes equal credit and you both or all end up with a product that you can sell.

Naturally if you have multiple authors helping you create the product, say a dozen or more partners, then consider these two different ways for creating a report or ebook.

Example: For illustration purposes, let’s say you’re writing a book about building an online business. Here’s how you might approach this project:

Each partner could writes one chapter covering the topic of their individual expertise. So you would have chapters on traffic generation methods such as SEO, paid media such as Facebook and Google Adwords, social media such as Facebook Groups and Instagram, blogging, and other topics. You’d ask experts on each of those topics to create a chapter covering their best strategies for you.

Each partner would answer the same question. Here you might ask everyone a question such as “If you only had $100 to generate as many targeted prospects to your site as possible, what would you do?”

If you ask a wide range of experts that same question, you’ll get a diverse set of answers, which will make for a helpful and entertaining product.

The benefits for each partner include:

  • Getting a byline at the end of their article where they can promote their lead agent or one of their offers
  • Every partner either gets the rights to sell the product, or you give them a “super affiliate” commission (such as 75% or 90%) to sell it on your behalf
  • Those people who’re newer to the niche can get their names printed alongside known experts which will give them some brand recognition and social proof

But what if your potential partners don’t like to write. Then you might consider…

2. Doing a Joint Venture Webinar

A super quick way to create a valuable product is to gather together one or more partners to do a webinar for anywhere from 30 minutes to several hours.

You can use a stable platform like GoToWebinar.com or Zoom.com, and have the system record the event for you.

The advantage of doing a webinar is that you have the ability to show videos or screen captures with your audience.

For example:

  • You could hold a web design webinar where you show participants exactly how to download, install and use an HTML editor to design a website.
  • You can do a blogging webinar where you show step-by-step how to set up and optimise a blog. Your viewers can even follow along on their own computer to set up their first blog if they want to.
  • You can run a copywriting webinar, and critique a sales letter or some of the participant’s email copy live.

In these examples I say “you,” but of course I’m referring to you or your JV partner.

Example: So, for example, you can ask a copywriting expert to do a webinar with you. You can spend part of the time interviewing him, part of the time having him do a live critique and part of the time fielding questions.

Another advantage is that you’ll end up creating two profitable products you can launch immediately:

The live webinar itself. This is valuable because your participants have a chance to ask questions of the presenters personally. You can offer this webinar as a paid event through a Quick Launch or Seed Launch, or you might even use some of the content as a lead-generating front end offer.

The recorded webinar. You and your partners can sell the recordings outright after you’ve held the webinar, you could use them as bonuses for your other paid products, or even give some or all of the event away to people who join your mailing list.

3. Hold An Offline Event

What you could do here is put together a panel of experts for a live weekend workshop at a local hotel or another place with a conference or convention center.

Your workshop might include:

  • Seminars and/or lectures
  • Breakout workshops with individual speakers
  • Informal “meet and greets” with the experts
  • Catered morning and afternoon teas and/or even meals

The advantages of holding a workshop are twofold:

1 – Workshops have a very high perceived value. That’s why you’ll see high ticket prices attached to these events, ranging from a couple hundred dollars to several thousand dollars for admission.

2 – You’ll have the recordings. Since you’ll likely end up with a multiple-DVD collection just from a one weekend Seminar, the collection tends to be valuable (it will be valued at up to several hundred or even thousands of dollars, depending on the topic).

There are downsides of course, which are all the organisational challenges involved as well as the higher overhead expenses.

Not only do you have to organise your speakers, you have to arrange for and pay for a conference room, also pay for catering if you are including it for the event.

You’ll also need to ensure your speakers have the materials and facilities they need to give their best presentations. Most conference centers provide microphones and most of the other technology your presenters will need to deliver for you.

So what’s in it for the presenters?

The big benefit is that they can make an offer for their products from the stage at the end of their talks. They can make sales at the back of the room for the duration of the Seminar or Conference.

Then they’ll be able to make additional sales once you start selling or otherwise distributing the seminar recordings. These sorts of events can be very lucrative for everyone concerned.

4. Arrange For Someone To Interview You

You can hold interviews over the phone in one of two ways:

1 – Just you and the interviewer. This is the easier option because there is far less pressure, since you won’t have an audience listening in. If you are someone who tends to clam up when you know you are being recorded live, you may not able to give your best. Once you’ve finished the recording, you’ll then sell or giveaway the finished product (and/or the transcripts).

2 – With an audience. With this option you create a live teleseminar event, which can turn into an awesome product with the right interviewer who can really draw out the best information from you. You also have the recording as a second product.

Tip: You can also transcribe the recordings of your interview to create a text product. You can sell the transcriptions along with the recordings which is guaranteed to boost the perceived value of your product. Plus, providing transcriptions helps people who prefer to read, along with your deaf or hard-of-hearing customers.

The main reason to get someone else to interview you is that it establishes YOU as an expert. So if you’re new to the niche, it’s a great way to get established and start building a good reputation.

And your reputation will grow even further if you have an influential person in the niche conducting your interview.

Tip: You can also hold teleseminars and record them using a service like e-teleconferencing.com, which allows you to have people call the bridge line and listen in.

To make it as easy as possible for your interviewer, you should give them list of questions you’d like them ask you. Make sure to encourage the interviewer to ask his own questions (including spontaneous follow up questions) as well, which will make for a smoother, more natural-sounding interview.

Finally, there’s a good chance your interview is going to have a few glitches, such as times where you need to pause because the dog next door is barking, or perhaps when the two of you digress from the main topic. You can easily clean up these glitches using a sound file editor such as Audacity

As you can see, there are plenty of ways you can make use of the “Money loves Speed” principle to quickly create products with other people’s help.

And if you’d like to learn more about launching your new product successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Another Simple Way To Profit From Your Content Upgrades

In this previous post, we looked at how you can build your product launch list much more quickly by using Content Upgrades.

But there are a number of other ways you can increase your website’s income using the same strategy.

BONUS: Download a free copy of the How To Grow Your Product Launch List Using Content Upgrades PDF by Clicking Here so you can refer to it any time you want.

Here’s an example of a site (you can see the site here – but the Ad may have changed) showing an invitation to an evergreen webinar as an in-context Google Adwords ad…

Content Upgrade Adwords

This strategy is commonly referred to as ‘Native Advertising”, because it blends so easily with the content of the website.

And just as with a list-building Content Upgrade, the click through rates and conversions are usually much higher than many other forms of advertising.

This example is so powerful because the ad is within an article on a property investment website, is about how many more rental properties are being created (increasing competition for tenants), and offers property investors the opportunity to build more passive income from their property portfolio.

Can you see how laser targeted this is?

The person placing ads like this is likely totally cleaning up.

So Let’s Flip This Content Upgrade Idea Around

Once you’ve created, tested and proven your content upgrades are converting really well, you could start running them on other people’s websites as either Adwords ads like this one, or as paid insertion deals you make privately with the blog or website owner.

If you are careful to place your ads on pages that are very similar to the ones your own content upgrade ads work well on, you should be able to generate similar results.

Imagine how powerful it could be to generate super-targeted leads if your conversion rate from ad display to optin is just a dollar or two?

In these days of prohibitively expensive traffic, generating prospects like this has to be a no brainer.

Of course, getting targeted traffic to your website is just one important part of running a successful Product Launch Formula launch.

So if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Grow Your Product Launch List Using Content Upgrades

As you prepare to implement your Product Launch Formula training during your launch, or even as you continue to grow your business after you’ve launched, building your email database is one of the core activities that never ends.

The problem these days is that it’s never been harder to get real email addresses from people, because they are so over-marketed to and they are sick of getting emails pitching them stuff all day every day.

To get somebody’s real email address, you need to offer them something they REALLY want to get their hands on. That’s why offering a Content Upgrade is such a terrific strategy.

So what is a Content Upgrade?

Well as the name suggests, it’s a piece of additional, related content that ‘upgrades’ the users’ experience on your website.

For example, let’s say you’ve written an epic blog post showing people how to set up an automated follow up sequence using an autoresponder.

The perfect Content Upgrade for that post might be:

  • A PDF containing 20 pre-written autoresponder messages that help your reader introduce themselves to their new subscribers, share a series of valuable tips and ideas, and then make it easy to promote a product or services to monetise their list
  • A PDF containing a list of the best 101 email subject lines that have been tested and proven to work
  • A video explaining the content of your post in more detail, along with your personal tips and advice on getting the most value out of the information you’ve shared
  • A PDF copy of THE POST ITSELF (see an example on this page) so people can download a copy of your post to their computer and refer to it later…

All of these ideas can be used to create an awesome Content Upgrade in virtually any market.

______________________________________________

Don’t have time to read this powerful guide on creating Content Upgrades right this minute? Click here to get the PDF version and read it anytime you want!

______________________________________________

So why bother going to the trouble of creating these ‘upgrades’ for your business.

Conversions. That’s why…

The typical website optin rate (not counting dedicated landing pages or ‘squeeze’ pages) can be anything from 0 to 10% (and 10% is very rare).

But to give you an idea just how powerful this strategy can be, here’s the conversion rates of just a few of my LeadBoxes (created using LeadPages.net) that offer upgrades for some of my longer blog posts.

PLF Content Upgrade Conversions

As you can see, the optin rate ranges from 39% to 120%!

Why so high?

Because the people opting in are requesting more information on a topic they have just read about on the website.

So for example, the people who requested the The 1-2-3 List Building Cheat Sheet are doing so while reading a post about building an email list.

The people who requested The 24 Hour Product Creation Cheatsheet are reading a post about creating your own products. The others are the same.

The upgrades are closely related to the content people are ALREADY reading so they are (in context), which is why the conversions from clicks to subscribers is so high.

Does everyone who reads the post click on the link? No, only the people who are INTERESTED in learning more.

And some of those people are interested enough to pay for information or services that will help them shortcut the process…

Some Content Upgrade Examples

So now you understand the opportunity, let’s look at a bunch of ideas other people are currently using to grow their email databases…

This an example from the LeadPages.net blog.

Leadpages Content Upgrade

Here’s one from another LeadPages post…

LeadPagesContent Upgrade

This one offers a free affiliate marketing course as a ‘Related Resource’ on a post about, you guessed it, affiliate marketing…

Content Upgrade Affiliate

This one offers a Free Infographic on how to use Facebook advertising…

Content Upgrade Facebook

Here’s a very simple example offering a Free PDF that shares the best guarantee examples he’s seen.

Content Upgrade Guarantee

Here’s one from Hubspot offering their ‘Sales Objections Cheatsheet”

Content Upgrade Hubspot

Here’s another Hubspot example offering a free guide on How To Use Facebook For Business.

Content Upgrade Hubspot

Here’s one from a great post on the LeadPages blog discussing how to add a personal touch to your high-tech marketing.

Content Upgrade Personal

And here’s an awesome example from Marisa Murgatroyd from a blog post teaching why storytelling is important in business…

Melissa Content Upgrade

So as you can see, there are a lot of ways you can use this technique to increase the number of people joining your product launch list.

I’d love to hear how from you in the comments below on how you are implementing this technique as part of your product launch list building.

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

9 Blog Post Ideas For Driving Traffic To Your Product Launch

No matter what kind of product launch you are preparing for with the Product Launch Formula process, a blog is going to become your go-to resource for generating traffic, both while you’re preparing for your launch, and during the process of releasing your product or service.

And if you have a blog, then you are going to need a good deal of content to engage with readers and keep them coming back.

But this is were many people get stuck…

It can take a lot of time to create the volume of content you’ll need to drive significant traffic to your blog.

Of course you can outsource it, but it can take a lot of money to get others to create the type of quality content needed to position you as an expert. So regardless of whether you create it yourself or pay others to do it for you, creating content is a big investment…

But there are a number of shortcuts you can take, and to get you started, here are 9 blog post ideas you can use to create awesome blog posts in 10 minutes or less….

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Don’t have time to read this game-changing guide right this minute? Click here to get the PDF version and read it anytime you want!

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1. Create Blog Articles Out Of Private Label Rights Content

The first hack is to buy some PLR (private label rights) articles that you can edit or make slight tweaks to so they are unique and up to your high standards, and then post them to your blog as your own.

Alternatively you might copy excerpts out of PLR ebooks or reports and then post these as articles on your blog. Either way, it takes just a few minutes to create unique, valuable content and post it for your readers to enjoy.

Here are 2 more ideas for using PLR to create content:

  • Have a PLR video transcribed at Rev.com to create an article or a series of articles for your blog. You may even be able to buy these sorts of transcripts as part of a package, or you can create your own using Rev.com

TIP: This is especially easy if the video includes slides, because you can simply write your article from the content contained in the slides.

  • Compile several pieces of PLR content to into blog posts that are entirely new. For example, you could take parts from three or four PLR articles and weave them together to create an entirely new article

And speaking of excerpts…

2. Repurpose Excerpts From Your Products

Taking excerpts from your existing products is a super-quick way to create any number of blog articles. The other benefit of this strategy is that you can quickly insert a pitch at the end of the article to promote your product launch’s lead magnet.

There are 2 ways to use these types of excerpts:

1. The first way is to simply pull the excerpt directly out of the product, add an introduction and a conclusion, and post it to your blog.

For example, let’s suppose you have a report that gives people 9 ways to cut calories. You can take out 3 or 4 of these strategies to create your article, then at the end you can invite people to join your launch list to get more great ideas.

2. The other way is to cut some of the content out of the excerpt so people will want to join your list to get the rest of the details.

Let’s take the example of the report with 9 calorie cutting strategies again. You might excerpt out all 9 ideas, but you remove some of the details. This way readers will get an article that tells them what to do, but they don’t get the exact instructions of how to do it. They’ll need to join your launch list to get those exact instructions.

Next…

3. Create Valuable Link Lists

People LOVE link lists because when done right, they help them save time when finding valuable information on a topic or subject they are interested in.

A link list can come in a variety of formats, including:

• A gear or equipment list. You could list the most valuable tools and resources you personally use and recommend to others. A list like this can save beginners a lot of hassle, because they don’t have to do as much research, and you can save them a lot of valuable time and money by helping them get it right the first time.

For example, you might list all the WordPress plugins you use on your blog. Or if you’re writing for weight lifters, you could share your goto list of all the “must use” supplements.

• A list of the top niche related free resources. Here you might link to videos, reports and expert’s blog posts, along with other free sources of content that will help your readers achieve some specific goal.

• A list of the best value paid resources. In this case, you could write a short review for each resource to let people know who can use it, why you prefer it, and its benefits.

• A list of the best free and paid resources. As an example, you could create “The Top 10 Resources Every Day Trader Should Read.”

The point of creating these lists is to save your reader time by doing a lot of of the research and legwork for them. As you’ll know yourself, it’s much easier to get quality recommendations and content all in one place from someone you trust, instead of having to find products and sources from all over the place.

These days having someone they trust separate the wheat from the chaff is a blessing for most time-poor, overwhelmed consumers.

Next…

4. Do Recaps Of Your Popular Recent Posts

The idea here is to build an “in case you missed it” list of your best or most popular blog posts of the last few weeks or months. Rather than just listing those blog posts, you could curate your own best content across platforms, including your social media accounts and newsletters, and put it into one place (on your blog).

Another way to do it is by curating your most popular content based on a very specific topic.

For example:

  • 6 Blog Posts That Will Change the Way You Think About Trading The Markets
  • The 3 Posts Every Skiing Beginner Ought to Read
  • The 5 Keys to Improving Your Baseball Score

To put this together, just write an intro to the post, list the resources along with a short paragraph explaining why people should read each one, and then wrap it up with a succinct conclusion and a call to action (like joining your product launch list to get more info maybe…)

Next up…

5. Interview Experts In Your Market

Interviewing other experts a great way to create content fast: just let them create hyper-targeted, relevant content for you.

To get started, create a list of questions and send it to potential interviewees by email and let their answers become your article. In exchange, your guest gets a byline with a link back to their site.

Here’s an example email you could send to arrange these interviews…

Subject Line: Hey [name[ I’d like to feature you on my blog

Hey [First Name],

It’s [Your Name] here and I run the popular [type of] blog over at [your domain]. Thought I’d drop you a line because I’d like to interview you and feature your interview on the blog.

The interview is just [small number] questions, so it would only take about [small number of minutes] to complete.

In return, you’ll get a byline in the article and link back to your site, along with exposure to the [number] people in my audience. I’ll also send a link to your article to my [number] of newsletter subscribers to maximise your exposure.

If this sounds like a great way to showcase your business to a targeted audience, just reply back and I’ll send over the questions right away.

Looking forward to hearing from you,

Warm regards,

[your name]

——-

This is important: the easier you make it for someone to comply with your request, the more likely they will say yes. So don’t expect your interviewee to spend hours answering questions. Instead, send a few quick questions their way so they can answer them in just a few minutes. Then if you want more info, send a couple of follow up questions.

Here’s why you want to keep it simple…

Once a person has answered your first few questions, they’ll tend to feel invested and committed to your project. So if you ask for 10 more minutes of their time to answer a couple additional questions, they’re quite likely to agree.

Here’s a great example: Bob Serling only asks his interviewees to answer ONE question, and it’s this:

“What’s your favorite business building strategy or technique that’s working well for you or your clients right now?”

Can you see how succinct and powerful that is?

It allows his guests to go anywhere their imagination takes them, while keeping them focused on only sharing the best ideas.

The added beauty of this approach is you can bask in the ‘halo effect’ of association with other experts in your market, and some of them may even become your Joint Venture partners during your launch.

6. Tweak One Of Your Previous Articles

The next idea is to comb through and find the most popular articles in your existing content, tweak them to freshen them up, and republish the new version.

Some examples might be:

  • If you’ve published a list of 10 tips previously, excerpt out 5 of the best tips, expand on them for clarity, and republish the new article
  • Update one of your older articles with new information. You could include new research that has come on the scene since you originally published the article, and let your newsletter subscribers know about the updated information
  • Maybe you’ve changed your mind about a product, idea or another topic? Go ahead and update an older article with your revised opinion and ideas

Those are just 3 ways you could take your existing content and quickly turn it into something new. If you get a little bit creative you may be able to come up with dozens of new articles from your old content.

7. Turn Your Existing Content Into A Powerful Infographic

Another great way to quickly create valuable content is to change your existing posts, videos and articles into a different format. And one way to do this is by turning them into a infographics.

Here are 3 examples of articles that would make good infographics:

  • An article discussing multiple ways to generate more subscribers to an email list
  • An article explaining how muscle confusion works
  • An article that talks about different household pests and how to eradicate them using organic or natural pest control methods

Just make sure your infographics include social media buttons next to them, because these are the kind of content people love to share with others.

As an example, because being able to create irresistible offers is so important to the success of your launch and your business’s future, I took an article I’d written earlier and created a Free Cheat Sheet that shows you how to create the perfect offer.

To download your copy and to make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

8. Ask For Content From A Product Vendor

Do you promote products or services an affiliate? If you do (and you should), a great way to quickly get your hands on some free content is by asking the product vendor to create it for you.

Your first stop is to check the merchant’s affiliate centre if they have one available (most do). That’s where the vendor has likely given affiliates all sorts of content, often including blog posts, videos, White Papers and successful ads.

The thing is, you want your content to be unique, right?

So don’t just go straight to the blog post category and copy and past those articles into your blog, because all the other affiliates are likely to have done that. Instead, look through the other content provided such as reports, emails and similar.

Look for something suitable, and then ask the vendor if you can modify it to use on your blog.

If you don’t find what you like within the affiliate center, then write to the vendor and ask for an article. The key here is that vendor is more likely to give you content – especially your own exclusive content – if you’ve already proven yourself by making a few affiliate sales.

TIP: Here’s a powerhouse combo you can use to promote affiliate products while getting unique content for free: ask the vendor if you could interview them.

Most product owners will be happy to get the exposure and extra sales. You can post a text interview, or you might even consider interviewing the vendor during a short webinar or podcast.

9. Create Multimedia Posts

Up to now we’ve been talking about how to quickly create text articles. However, you don’t need to write a single word if you don’t want to.

Instead of writing, pick up a camera to record a short video on a topic your audience will find helpful.

TIP: You can also just turn on a microphone (I use a Blue Yeti and it’s awesome) to do a quick podcast. You don’t even need expensive editing tools. A simple tool like Audacity will let you capture and edit audio for free.

You can get the latest version of Audacity at http://sourceforge.net/projects/audacity/files/

For example:

  • Use your smart phone and just spend 5 minutes talking about your top 5 weight loss tips
  • Film yourself at home trying out and reviewing a new product
  • Give a live on camera demo, such as how to teach a dog to come when he’s called
  • If you’d like to demonstrate something on your computer screen, such as how to set up an email autoresponder message, then use screen-recording software such as Camtasia (PC) or Screenflow (Mac)

Then just upload the video to YouTube.com (so you get greater exposure), and then post the embedded video on your blog with a short intro and summary, along with a call to action at the end.

Cool, you now have 9 blog post ideas for driving traffic to your product launch. And because you’ve made it this far and stuck with me, I wanted to reward you with a bonus idea that can really help you to create content quickly.

So here goes…

10. Copy And Paste Your Email Messages

One very good and often overlooked source for articles and other content are from your own email messages. Here I’m talking about 2 things:

1. If you broadcast an announcement, article, run a promotion or deliver other content to your mailing list, then put that same content on your blog as well.

TIP: Tell your newsletter readers you’re posting the content on your blog, and then encourage them to click through and discuss the topic.

You get many benefits from this.

  • Your email open rate and click through rate will improve
  • Your ISP will see your readers interacting with your messages and will be less likely to block their delivery
  • And the more your audience interacts with you, the more they are going to get to know and trust you, which should mean more sales over time

2. If you reply to a customer’s comment or question and you realize it would make a good post, then post it as an article. Of course you won’t use any of the customer’s identifying information, but you might say something like this at the beginning of the post…

“Nearly every week, the same question seems to pop up in my email from people just like you. Check out this post and see if you’ve been wondering about this topic too…”

To sum up…

As you can see, you don’t need to spend a lot of time or money creating great content to drive traffic for your launch. All you need is ten minutes or less, and you can have blog posts ready to go one after the other.

I’m betting you could create one of these awesome blog posts right now and get it up right away. Go ahead and see for yourself just how easy it is to create content quickly using these 10 ideas.

As you can see, the list you build during your product launch is going to require lots of visitor traffic, but having that list will give you the perfect springboard for creating a profitable, long-term, sustainable business for yourself and your family. To learn more about everything to do with launching your own product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S.   Click here to get a copy of the PDF version of this article so you can read it again anytime you want.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Recruit Your Competitors BEST Affiliates To Promote Your Product Launch

When it comes to using the Product Launch Formula process to run the most successful launch, one of the keys is in creating your own affiliate program and having other people send you their best customers who then buy your product.

The hardest part of this process is recruiting GOOD affiliates who know what they are doing, who have an email database, and who are prepared to add you to their mailing schedule.

That’s because the top affiliates aren’t just sitting around waiting for opportunities. They don’t have to, because so many great opportunities come across their desks every single week.

So if you want to build an affiliate program that’s full of serious marketers who have a proven track record, and who know how to drive targeted traffic to your product launch, you’re going to have to go out and compete for the attention of these in-demand professionals.

These affiliates will already be making tons of sales for your competitors, and you’ll need to recruit them and get them to do the same for you.

But how?

Let’s start with 5 great ways to find your competitor’s most valuable affiliates…

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Don’t have time to read this powerful step-by-step guide right this minute? Click Here to get the PDF version and read it anytime you want!

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1. Look For Product Reviews And Pre-Selling Content

The first step is to search Google for the names of your competitor’s products along with search terms such as “review” or “comparison.”

The reason is pretty clear: affiliates are most likely to be the people putting up product reviews and comparisons, and that makes this a quick and easy way to find those affiliates.

TIP: By doing this, you’ll also know which affiliates are good at search engine optimisation (SEO). If the same affiliate is able to hold multiple key rankings for a range of competing products, that’s a pretty good sign they will be able to drive traffic your way as well.

You’ll want to do is search Google for the titles of your competitors’ lead magnets, as well as the titles of their articles, blog posts and their other content. You could search for excerpts out of articles that link to the affiliates main content.

Where do you get this information?

One good way to do it is by joining your competitors’ affiliate programs, because you’ll have access to the promotional content they create for their affiliates. Then you can search for the titles and excerpts from this content to uncover affiliates who are actively using that content to promote offers.

And checking our your competitor’s affiliate programs will also give you insights into how you can make your own products and services even better. The fact is the best affiliates go where they are rewarded the most. And if your offer is absolutely crushing it, they’ll naturally gravitate towards you anyway.

Because being able to create irresistible offers is so important to the success of your launch and your business’s future, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

And now that you’re logged into your competitors’ affiliate centers, you’ll also want to check out this next idea…

2. Check Your Competitors’ Product Launch Leaderboards

Here’s a quick and dirty way to know who your competitors’ BEST affiliates are: look for the people who win their affiliate contests.

Of course you’ll most likely need to be a member of your competitors’ affiliate programs to get access to this privileged information. But once you’re in, you should be able to see leader boards for both past and current contests. If you compare these boards across a range of competitors, you’ll see which affiliates consistently promote product launches and drive sales.

3. Join Affiliate And JV Facebook Groups and Forums

The next way to find your competitors’ affiliates is to visit the places where they all congregate online. In other words, participate in the affiliate forums and social media groups.

Specifically:

• Go to Facebook and use the search box to uncover groups using words such as “affiliate”, “affiliate marketing”, “jv”, or “joint venture”.

• Search Google for affiliate forums. You can search for terms such as “affiliate marketing forums” and “affiliate discussion”, “JV forum” and “joint venture forum”.

• Look for joint venture networks. Again, use Google to easily uncover these platforms in your market. For example, “stock trading affiliate network.”

Once you find these platforms, join the biggest and most active ones. Then follow the conversations to get an idea of which affiliates are promoting which offers, and which affiliates tend to be the super affiliates in your niche market.

4. Follow The Flow Of Money

Another way to find out who’s generating the big sales for your competitors is by checking to see who is running ads for them. If an affiliate is consistently placing paid advertising for a product, that’s a great sign that they’re making money with those ads.

Here’s how to find these advertisers:

• Search Google for your competitors’ product and brand names. You’ll naturally find reviews and other content using this method (which is very helpful), but you’ll also be presented with text ads. These ads may go to lead pages if affiliates are using a two-step advertising process, or other content that’s designed to get you to click through to the merchant’s site. But whether one-step or two-step, this strategy will give you an idea of who is promoting what in your niche.

• Check niche sites that accept advertising. Then take note of who’s placing the ads, because these could be your potential affiliates.

TIP: Sometimes it’s hard to decipher an affiliate link to know who is behind it. Here are two tips that might help:

1. Check to see if they are using a redirect URL. Many affiliates redirect their affiliate links through their own websites. If they do, visit the domain to see if it’s clear who owns it. If not, run the domain through a whois search such as www.whois.com.

2. Run a search for the affiliate link (or even just the affiliate ID). If it’s an affiliate who is direct linking, then search for that link in Google. If the link isn’t a tracking link, then there’s a good chance the affiliate has used it in other promotions, such as on his own website or blog.

Next idea…

5. Keep A Record Of The Highest Selling Products

The idea here is simple: some of the top product owners in your niche are often the super affiliates too. That’s because these vendors have used product launches and paid advertising to build big email databases of prospects and customers.

You probably already know some of the top sellers in your niche, and some of your biggest competitors could become your top affiliates. Once you draw up your list, you can add to it using these two tips:

• Check marketplaces such as Clickbank.com and JVZoo.com. These affiliate marketplaces often rank products based on popularity, so it will only take you a few minutes to determine which are the best-selling products in your niche on that platform.

• Use JVNotifyPro.com to keep track of the big product launches. The marketers who are rolling out the biggest launches will probably also have the biggest customer lists in your niche.

There you have it – five good ways to find your competitors’ affiliates. If you use all of these methods, you’ll be able to easily uncover all the super affiliates operating in your niche, as well as dozens of other really good affiliates who can help you build sales in your product launches.

Which brings us to this important question…

So, How Do You Recruit These Proven Performers?

As we’ve discussed, these top affiliates get a bunch of great promotion requests crossing their desks every week. That means that just saying, “Hey, wanna make some great commissions?” isn’t going to get their attention.

Because of all of this competition, you need to have a standout product and create what Jeff Walker calls a “Crushing Offer” before the top affiliates will promote for you.

Here are tips for making it happen…

Build Relationships With People In Your Market

People like to do business with people they know, like and trust. So when an affiliate gets two identical offers from two different vendors, the odds are they are going to join the vendor they already know, like and trust. That’s why it’s a good idea to build relationships first before beginning your recruitment, especially when you’re trying to recruit super affiliates.

Here are three tips for building these relationships:

• Do something for the other person first. For example, if the person has their own product, sign up for their affiliate program and make some sales for them first.

• Interact with them online. Make helpful, thoughtful comments on their blog that help their community. Connect with them on social media. Send an email to them to talk about a recent newsletter issue or blog post. The point is, just start talking to these potential super affiliates so you get to know each other.

• Make a name for yourself in the niche. If you create great products and build a good reputation for yourself, people will naturally start approaching you. They’ll know you and trust you through your authority and reputation. This means you don’t need to necessarily go out into the niche and invest a lot of time building one-on-one relationships, since everyone will be eager to work with you when you approach them, but it will take time to achieve this for yourself.

Next up…

Give Free Access to the Product

You should never hesitate on this point. It doesn’t matter whether you’re selling a $17 ebook or a $997 home study course that’s shipped to the customer’s door, you MUST give your potential super affiliates access to the product.

First, any affiliate with their salt isn’t going to promote a product without reviewing it thoroughly themselves. And secondly, since you are approaching this potential affiliate, you need to give them access to the product as a gesture of goodwill.

Don’t make your potential affiliate ask for it, and certainly don’t expect them to pay for it. Just send access at the same time you’re sending your recruitment email.

Which brings us to the next point…

Offer Them Something Extra Special

If your goal is to recruit the top affiliates in your niche, it’s a good idea to give them special perks that you don’t offer everyone else. This includes benefits such as:

• A higher commission rate
• Exclusive bonuses for their customers
• Exclusive discounts for their customers
• Special personalised landing pages
• Instant commissions, daily commissions or weekly commissions
• The opportunity to promote the product before everyone else
• Higher commissions on upsells and backend sales

To get you started, here’s an example of the email you might send out to a prospective affiliates (especially ones with who you’ve built a relationship):

Subject: New product – Thought you’d like to hear about it first…

Hi [First Name],

I’m just about ready to launch a new product, and I wanted to be sure you heard about it first. That’s because I think it’s a great fit for your audience, and I’m also offering a special commission rate if you come on board to promote.

The product is called [name of product], and [describe in a sentence or two what the product does – in other words, why would this person’s audience want this product?]

Here, you can check it for yourself: [download link to entire product]

Right now the sales letter is pulling a [%] conversion rate in our initial testing, so this is already proving to be an in-demand product that gives you the potential for a lot of sales.

And here’s the best part: you’re getting a special “inner circle” commission rate of [%] – that’s a full [$amount] in your pocket for every sale you make.

What’s more, you also get [insert any other perks… exclusive promotional opportunities before the affiliate program is open to the public, special discounts, etc].

I’ve taken the liberty of setting up your affiliate account. Here’s the info:

[affiliate link]

[affiliate log in info]

Once you log in you’ll get access to all sorts of emails, articles, banners and other ads and creatives you can use to promote this product.

We’re launching on [date] – are you in?

Let me know if you have any questions or if there is anything I can do for you to make promotions easier…

[sign off]

P.S. This is going to be a big event… I hope you’re a part of it!

Get Your Bonus Emails: Download a set of TWENTY fill-in-the- blank recruitment emails for affiliate and joint venture partnerships, so you’ll know exactly “what to say”.

A Few Parting Thoughts

If you’ve always wanted to enjoy the benefits of a big product launch (including a big list-build, massive exposure, increased authority and huge profits when done right), or you just want just get the increase in sales that only a really good super affiliate team can deliver, then finding and recruiting the best affiliates in your market is the key.

And finding your competitors’ most productive affiliates and persuading them to promote your product launch too is a fantastic way to do this is.

This crash course has given you the exact step by step plan for doing that. So what’s your next step?

Get started and work through each step to start finding those affiliates, because recruiting just ONE top affiliate could add hundreds of prospects to your email database and thousands of dollars to your launch profits.

That means the sooner you get started, the sooner you could have a big JV launch under your belt, which is the perfect springboard for building a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Use The Product Launch Formula To Position Yourself As An Expert

The old advice we often received from self-help gurus of “fake it till you make it” (especially if you are running a big product launch), where you’re pretend to be an expert even if they aren’t one CAN work in some situations. The problem is that once you get exposed as a fake and a fraud in your market, there’s usually no way to come back from that.

So here’s what: you need to do to become a REAL expert so you can legitimately position yourself as the ‘go-to’ person in your market.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products that will position you as an expert one after the other in 72 hours or less.

While some people refer to the 10,000 hour rule that says it takes 10,000 hours to become a true expert, depending on how narrow your niche market is (and the narrower the better, at least at the start, you CAN become a recognised expert much more quickly if you want too.

You can’t do it by just reading a few articles or watching a few Youtube videos, but you can go a long way to expert status by following these steps…

Step 1: Study Everything You Can Get Your Hands, Your Eyes And Your Ears On

The key here is to jump straight to the source and consume in-depth and unbiased information.

Say you want to become a copywriting expert. There’s plenty of copywriting information available for free online, or inexpensively in books, but most (but not all) of it just rehashed and repackaged from the original (and more recent) masters of direct response marketing.

So the secret to forming a good foundation is to go back to the original sources and learn directly from them. These sources include older masters like Robert Cialdini and David Ogilvy, and more precent examples such as Jay Abraham, Gary Halbert, Dan Kennedy, Clayton Makepeace and Gary Bencivenga.

Then once you have an understanding of the core fundamentals, stay on top of new and developing information based on the work of these masters.

Jeff Walker’s Product Launch Formula takes what he’s learned from many of these experts and codifies it into a step-by-step blueprint for launching or relaunching any product or service quickly and profitably.

If you don’t have the time or money to incrementally grow your business over months or years, and you’d like to start earning more and making a bigger impact now, check out Jeff’s Free Product launch Masterclass here.

Step 2: Experiment To See What Works In The Niche

Once you’ve absorbed as much source information as you possibly can, jump in and start testing the strategies you’ve learned yourself.

For example, using our copywriting market, start testing headlines, copy leads, different calls to action, your offer (as Jeff says, you’ll want to come up with a ‘crushing offer’), your order page (order page abandonment can be up to 90%!), your optin page and email sequence, and the rest of your funnel to see for yourself what really works.

In other words, don’t take anyone else’s word that something works. If you’re trying to position yourself as an expert for your product launch, it makes sense to find out what works for yourself before you start teaching it to others.

Teaching stuff that doesn’t work is a sure way to have a very short career as one expert. The internet is littered with scammers and marketers who over promised and under delivered. You don’t want to join them.

When you’ve proven things to your satisfaction, recruit a small group of people (you could call them ‘beta-testers’ or founding members) to help you by testing your ideas in their own markets (even if you give your product away or at a large discount).

This process also gives you real case studies and proof that your ideas work. Then you can honestly show how you’ve helped people solve real problems, giving you proof and social proof, which are two of the most powerful Product Launch Formula mental triggers.

This is so powerful because you’ll be able to share real results, examples and case studies from real world experience, and people can see that you’re not just theories and untested ideas.

Step 3: Develop Your Own Teaching And Delivery Style

Once you start experimenting and testing some of the ideas you’ve learned, you’ll want to start putting your own personal spin on these old methods. In other words, develop your own style when it comes to completing tasks and achieving goals in your niche.

Todd Brown talks about two critical features most new products and services need these days in an over-saturated and over-marketed to world.

These are what he calls The Big Idea, and The Unique Mechanism. I don’t have space to discuss these here, but check out Todd’s work on them and work out how you can incorporate both of them in your product launch, because combined they will make a huge difference to your results (in a good way) 🙂

Step 4: Condense Any Complex Concepts To Simple Steps Or Processes

By the time you’ve completed your studies and proven your ideas, you’ll be well on your way to becoming an expert in your market. Unfortunately, the problem for many true experts is they teach at such a high level, their students fail to benefit because they don’t understand the basics enough to grasp the higher level topics.

So one of the keys to truly becoming an expert who creates lasting change is your ability to simplify a complex concept to its most basic and simple parts – and then teach it to other people in an easy-to-understand way.

A lot of people get overwhelmed with information in a niche, especially when they are new to it. One of your jobs is to be able to show people what’s important and what to focus on, what to ignore, and what steps to take to achieve the results they are after. If you can succeed at this,  you’ll start to be seen as an expert in the eyes of your potential clients and customers.

And finally…

Step 5: Keep Yourself In The Loop

With change coming at us at such a rapid rate these days, it’s rare that you can learn something once and consider yourself an expert for life. You’ll need to continue learning and growing in your expertise so you can stay relevant. Thing are going to continue to change in every market, so you’ll need to change to capitalise on them.

To Sum Up…

You can’t expect to become an expert overnight, you won’t become one simply by reading, listening to podcasts or watching a few Youtube videos, and you certainly don’t stay one if you don’t stay current. But focusing down to a small but profitable area instead of trying to be all things to all people, and then using the 5 steps we’ve discussed in this article, can help you become a true expert in your field in much less than the legendary ‘10,000 hour rule’ demands.

And to learn more about becoming and positioning yourself as one expert before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Watch Jeff Walker’s Product Launch Masterclass Again On This All Access Page

OK so over the last 10 days, Jeff Walker has been releasing the pre-launch content for this year’s release of his flagship Product Launch Formula class.

If you’ve watched the 4 live sessions he’s shared so far, you’ll know they have included over 12 hours of some of the best content he’s ever released.

But if you missed one or more of those sessions, he’s just opened up an ‘all-access’ page where you can watch all of those replays for the next few days. You can watch the entire Launch Masterclass for free, with no opt-in required.

You can check out the all access page here.

Here’s The Lesson Jeff Walker Is Sharing Here

Giving people access to all of the pre-launch content again like this, without requiring them to opt in, is a powerful way to help people who may be on the fence to decide to join his Product Launch Formula 2019 program.

That’s because the more of his content people consume (and the more case studies they see within that content), the more likely they are to believe that his product launch strategies will work for them as well.

This is one of the secrets of PLF that’s hidden in plain sight… do everything you can to get people to engage with your pre-launch content as much as possible.

So on this page you’ll find more than 12 hours of content, including downloads, Q&A, the “super secret” sessions… and even the infamous “Squirrel Cam” that had viewers raving (you’ve gotta watch to get it).

Make sure you watch the Product Launch Masterclass here before it’s taken down in a couple of days time

Chat soon,

Rocky Tapscott

Download Jeff Walker’s Product Launch Blueprint While It’s Still Available

If you are thinking about growing your business, and you haven’t downloaded Jeff Walker’s Product Launch Blueprint yet, you should grab your free copy here while it’s still available.

Jeff is currently going through his annual Product Launch Formula launch, and he’s released The Blueprint, which is an all-new downloadable 18-page PDF that walks you through each step of his PLF launch process, as part of his pre-launch content.

The Blueprint and his upcoming Lesson #3 is the most important piece of pre-launch content so far, because he’s basically going to lay out the entire launch strategy he and his students use, and set you up for launching your own product, service, or business successfully.

So if you’d like to attend the next LIVE Masterclass where Jeff Walker walks through the entire Blueprint… including a live Q&A session during the broadcast so you can get all of your questions answered, then register here now.

It’s 100% free to attend – there’s nothing for sale during this Masterclass, but free access will be available for a limited time.

The only thing you need to do is register with your email address on this page (no credit card or any other payment required).

See you on the Masterclass,

Warm regards

Rocky Tapscott

P.S. You might want to print out the PDF so you can take notes throughout the live training. You can grab your copy of the Product Launch Blueprint here.