If you’d love it if people just whipped out their wallets with no arm twisting to buy during your product launch, there is one critical thing you should be doing… here’s a powerful idea from my friend Travis Sago.
Stop selling your product or service.
You are NOT selling a product or service or any other kinds of deliverable.
You are selling a NEW PLAN to help people get out of HELL!
So the secret is to sell them on the NEW PLAN first…
How do you sell your new plan?
By getting them to SEE, HEAR, FEEL, TASTE or TOUCH as close as possible that their CURRENT PLAN isn’t working!
You deliver this experience with heaping helpings of empathy and short storytelling… this is not the time to be shaming and scolding your prospects.
Bonus tip: In many cases, they don’t really have a “plan” other than keep doing what they’re doing which is still a current plan.
So often it’s natural that when they see their current situation is too painful to stay the same and their current plan is “hopeless”…
They become open to the FIRST new plan that makes sense and need very few details about the product or service.
So your goal is to help them see their current plan isn’t working, and when they agree, offer them a new plan to get out of the HELL they are in.
Hope this helps,
Cheers
Rocky
P.S. Do you see how even in this email I am doing CURRENT PLAN: pitch the product versus NEW PLAN: presell the new plan?
You don’t stop just because someone pays you money the first time:-)
P.P.S. This month I’m putting aside time to help 2 new clients implement this idea into their business.
If you have an established business with solid lead and customer flow and you’d like to apply this Wallet Lube idea to sell higher priced products and services, just let me know by getting in touch here and I’ll get you all the details.
PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:
1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here
2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.
4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
And don’t forget to check this out ????
How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby