Tag Archives: product launch

How We Use Radical Intimacy To Double Product Launch Profits

Most local businesses and service providers can convert 5% of their prospects into customers or clients fairly easily with a well run Product Launch. The hard part is turning the rest of the unconverted leads we’ve paid a fortune for into buyers.

The solution is NOT to just keep pounding them with offers and hoping for the best.

The secret is to develop a deep understanding of their individual needs and then offer them the EXACT, personalised solution or outcome they are happy to pay handsomely for.

Most of the time this does not mean changing your product or service in any way. It just means we use radical intimacy to tailor your current offers to perfectly suit each prospects needs.

And it also allows us to charge much higher prices with less resistance than offering a one-size-fits-all solution…again, usually WITHOUT changing the deliverables of your product or service in any way.

How Does Radical Intimacy In Your Product Launch Work?

Here’s the process in a nutshell:

  • We reach out to your database with a very specific offer angle and invite them to raise their hands if they are interested. This is sometimes referred to as an ‘Invisible Launch’ because only those people who respond ever see the rest of the promotion. This allows us to ‘Launch’ several times a month using different ‘angles’
  • We then have an intimate 1 on 1 conversation with those who raise their hands over email or DM (no phone calls) to uncover their specific ‘Present Pain’ points. We then use what they tell us and either qualify or disqualify them as ideal prospects for our offer
  • For qualified prospects, we personalise the offer specifically for them (without changing your deliverables) to make it a ‘Hell Yes’ decision they find difficult to turn down
  • For people who aren’t ideal prospects for our offer, we may direct them to another offer, or “close the file” on them for now depending on how our conversation goes
  • We continue inviting people to raise their hands using different angles based on what we learn from our previous conversations. This is how we can often convert 30% of an entire audience over time…

So if this sounds interesting and you have a bunch of prospects who:

  • Are costing you money just sitting on your email list, including dormant, un-engaged and low engagement subscribers, or who are not opening many of your messages
  • Are ignoring you in a Facebook Group, LinkedIn Group, a Skool Community, or on any other online platform
  • Have given you their home or mailing address so we can send them offers by Direct Mail
  • Or are anywhere you can easily contact them to make an offer…

…then we should get to know each other, because over time I can probably help you turn a higher percentage of those people into buyers.

There are no up-front fees or monthly retainers, and I only get paid after you get paid.

If you’re interested or even just a little curious, feel free to DM me at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

I’m looking forward to talking with you in the near future.

Warm regards,

Rocky Tapscott

P.S. While I’d love to help everybody, I can only work with a small number of new clients each month, so even if you’re just curious about whether this opportunity is for you, get in touch by DM at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

Today’s 5 Most Profitable Product Launch Strategies

In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

  • The Seed Launch
  • The Internal Launch
  • The Joint Venture Launch
  • The Quick Launch
  • The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Why Contrast Is Critical For Your Product Launch Offer

Before we ever make an offer during any product launch, it’s critical we have already Pre-Sold our prospects on the contrast between their current plan and your new, clearly different and desirable NEW plan.

This is one of the main goals of our pre-launch content. Our PLC needs to highlight the stark contrast between what they have been trying to get the result they want (that hasn’t worked for them), and how our New Plan can help them to get there.

If your Pre-Launch and Launch content can paint a contrast with what they are currently doing…or against your competitor’s offers….

People can make up their minds in SECONDS or minutes…

They won’t have to think so hard (for every few seconds somebody has to THINK about your offer, your chances of making a sale quickly decrease).

When they don’t have to bust their brain, and they can clearly see the contrast from what they are doing to what you are offering…

They won’t say, “I need to think about it, ” “Now’s not a good time,” or “I need to ask my dog’s best friend.”

Most likely if you use contrast more throughout your product launch copy…

…you may not even need new multi-step franken-funnels…

…or 60 minute sales calls…

or 2,000-word emails to get people to say, “Yes! I’m IN!”

Clearly showing people this contrast is like applying wallet lube to your sales process.

I’d love to hear your results if you test this in your business.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

100+ Distribution Channels To Leverage Your Product Launch

A great way to find new affiliates and JV partners for your next Product Launch is to search through the huge database at ELearningIndustry.com

A quick search of ELearning Industry’s database reveals hundreds of potential partners and is an incredibly powerful resource to find NEER relationships.

NEER stands for Naturally Existing Economic Relationships.

NEER allows us to these relationships to find related but non-competitive businesses who can help THEIR customers by recommending our stuff.

Quick example: My mentor Travis Sago tells the story of a client who helped Karate Schools enrol and retain more students.

She has a NEER with a Karate Uniform manufacture who produced very high quality products.

She asked him, “If the other Karate Schools you supply to were able to enrol and retain more students, do you think you would sell more Uniforms?”

Naturally his answer was yes.

The Uniform manufacture sent an email inviting all of his clients to a free webinar where Travis’s client taught the other Karate School owners how to enrol and retain more students.

Many of the School owners just didn’t have the time or resources to do it themselves, and quite a few of them became her clients.

This is just one example of how you could use Product Launches + NEER to grow your business.

And ELearningIndustry.com would be a great place to start and find potential NEER partners who can help you with your product launch, and sometimes for months or years afterwards.

More Marketplaces To Find NEER Product Launch Partners

Clickbank.com

Warrior Forum

Udemy

Of course, having your product launch funnel tested and proven to convert is critical if you want other people to help you to promote it. That’s where Jeff Walker’s Product Launch Masterclass comes in.

For the next few days you can get free access where Jeff takes us through his Sideways Sales Letter, how to use AI to create content, and much more.

You can register to join here.

Warm regards,

Rocky “NEER” Tapscott

P.S. Finding NEER partners is one step in leveraging your initial Product Launch results. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Sick Of Hearing “Not Interested” During Your Product Launch?

One of the most frustrating parts of running a Product Launch is hearing or seeing people say “I’m not interested” after we’ve done everything we can think of to convince they to buy.

Most people have no idea of how to deal with “not interested”, so the default response is to go harder on trying to convince, cajole, or outright bully prospects into buying.

But the fact is hearing this is a telltale sign that you have not PRE-SOLD your audience on why it’s in their best interest to buy from you.

Pre-selling means tying an outcome or result they are ALWAYS interested in to buying your product or service.

For example, nobody wants to buy “Consulting Services”.

They’d most likely rather poke their eyes out than spend thousands on a “Consultant” with a nebulous offer to ‘Help Them”.

But they are ALWAYS ready to spend money on something they are certain will help them achieve a passionate desire, or remove a problem they are FED UP WITH.

That is, if they can see the NEW PLAN you are proposing will work for them, and they believe you can give them that result.

In other words, they WILL buy from you if they believe in your NEW PLAN and that it will work for them.

So the secret to stop hearing “not interested” is this…

…you MUST Pre-Sell them on your new plan.

This works in every market I’ve used it in for over 20 years…

It makes it possible to enter a new market and create demand, then make sales with clocklike consistency.

No more are we an “unwelcome pest”…

We become a “welcome guest”…

So start Pre-Selling the thing people already WANT to do, the thing they are already PRE-SOLD on, and you are going to see an immediate lift in your sales and profits.

Creating a compelling offer is one benefit of what Jeff Walker calls The Sideways Sales Letter.

And this is what he’s going to be covering in the first lesson in the new Product Launch Masterclass.

You can register for the Masterclass here for the next few days.

I’m sure it will be eye-opening for you.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Crush It With A Product Launch Even If Nobody Knows You

One of the secrets to getting great results using Jeff Walkers Product Launch Formula is to use Specificity and Relevance in every piece of launch content and especially when you are making your offer.

If you have level 10 authority like Tony Robbins, you can make very general offers (like Unleash the Power Within) with airy-fairy benefits and low specificity and still make a fortune.

But if you have level 1 authority, you must have very tight specificity and relevance or your audience is going to ignore you.

Many people believe Authority and fame are must-haves to make money.

The truth isAuthority is only REQUIRED to make money if you don’t have specificity.

Making sales seem so hard because people watch Tony Robbins make offers and see him rake in millions.

But when they make a general offer with no specificity from a position of no Authority they have to use 30 page sales letters, 60 minute VSLs, Webinars and sales calls to close the deal.

The Secret To A Successful Product Launch

We must be SPECIFIC and RELEVANT!

We must talk about a very TANGIBLE relief from a Present Pain, be able to point a finger at the results people will get, and including a time frame for when people can expect results really helps.

Some Examples To Drive This Home

1) Most people are pretty happy to jump into cars with people we don’t know AT ALL to give us rides. We are literally risking our LIVES trusting somebody we have never met.

Why?

Because we have a super specific need…and it’s a RIGHT NOW need.

2) We’ll go to brand-new restaurants or stop at a food truck we’ve never seen before and let people we’ve never met prepare our food, which goes into our mouths!

Why?

Because we have a super specific need, NOW!

Authority is a nice card to have in your hand.

But if you don’t have it…

Get as specific and relevant as you can.

And your product launch results will be off the charts.

Most of our competitors…

Most marketers…

DO NOT KNOW THIS!

That’s why they book themselves on podcasts every week, and pump out a dozen videos every month, push out content to 5 different platforms every day, and fill their calendar with busy work because they think they must have AUTHORITY.

But if we can create an offer that nails specificity and relevance to our audience, we can print money.

I hope this helps during your next launch.

Cheers,

Rocky “specificity & relevance” Tapscott

P.S. If you’d like some help to dial in your offer so that it’s super specific and hyper relevant to your audience, we should get to know each other. Click here to get in touch and let’s see if we can work a little magic together.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

World’s Most Profitable, Leverageable And Misunderstood Asset

As Robert Kiyosaki says in his Rich Dad, Poor Dad book series, the wealthy don’t work for money. Many of them work to create the most profitable, most leveragable, and most misunderstood assets instead.

And these assets pour dividends, royalties, rents and residual income into their bank accounts whether they are working, relaxing or just goofing off…

When I first read Rich Dad, Poor Dad my focus was on property investment because I already had a couple of rentals, and I didn’t know about the stock market, Art, Commodities, Bonds or anything else for that matter.

Kiyosaki hinted at other types of assets, but because he didn’t spell it out in a way I understood, I missed the lesson he was teaching.

So what IS the Worlds most profitable, leveragable and mis-understood asset?

It’s Intellectual Property, often referred to as IP.

You’ve probably hears about I.P. being sold or traded for huge amounts.

  • Disney purchased the Rights to The Muppets, Pixar, Marvel, Lucasfilm, and 20th Century Fox, giving them ownership of major franchises like Toy Story and Star Wars. (Source)
  • Bob Dylan sold 100% of his publishing catalogue to Universal Music Publishing (est. US$300-400 million). On January 24, 2022, Sony acquired his master recordings. That’s worth another ~US$200 million (Source)
  • Stevie Nicks sold a majority stake in her songs to Primary Wave, US$100 million (Source)

However these huge deals are just the tip of an Iceberg of opportunity for the rest of us!

Anybody can use Intellectual Property to make income and capital gains once they know how.

5 reasons Intellectual Property is the most profitable asset class

#1- It’s at the top of the Asset Pyramid

Need a product? You can easily buy, rent or borrow the I.P. to a product by licensing it from somebody else.

Need product distribution? Tap into other people’s networks by placing your product into their customer flow.

Need both? We can use other people’s products AND other people’s distribution at the same time by just putting the deals together.

#2 – It Beats Real Estate By A Mile

I.P. has no tenants, toilets, or termites. And you don’t need to have good credit or spend 20 years in debt waiting for prices and rents to rise to start seeing great passive income.

#3 – Outperforms Stocks & Other Financial Markets

If you start saving diligently now and with hard work, persistence and after sitting through a crash every decade or so… in 30 or 40 years you may have $10 million.

You could then put it into bonds and generate $400k a year – 30 years from now. After inflation, that’s not going to go as far as it does now

#4 – Busting our arse running a business

We need people who will take on the responsibility and risk of running a business. The world would be a tragic place without them. A few will be lucky enough to sell to Private Equity or another buyer for a huge payday.

But I’m 65 now and I don’t want to marry a business and divorce my life for 5, 10 or 20 years.

And while a big payday would be great, it’s the recurring INCOME I’m after. I love earning royalties and residual payments for “work” I trade for assets once.

This income can be mine NOW, by owning or controlling one or two pieces of intellectual property and placing them into the buyer flow of OTHER PEOPLE’S businesses.

#5 – I.P. can be created out of Thin Air

You can have NO money, NO reputation and be dumped in a strange city…

…and if you can find a public library with computer access, you can be earning royalties and residuals within 7 to 14 days.

BONUS REASON: Intellectual Property will ALWAYS be wanted, desired and in demand.

So if you have products or distribution, you are potentially sitting on an untapped goldmine.

If you’d like some help to mine that gold and turn it into cash you can spend but you’re not sure where to start, we should get to know each other.

I may be able to help you identify the best opportunities and avoid the pitfalls. There’s no up-front or ongoing fees, and you only pay me a percentage of the increased profits I bring in after the money is sitting in your Merchant or Paypal account.

It you’re interested in learning more or even just a little curious, Click here to get in touch.

Take care,

Rocky “Residual royalties” Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

With A High Ticket Product Launch You MUST Presell Price

If you are running a product launch for a high ticket product or service (anything over $500 qualifies), then one of the biggest and most intractable objections you will get will be people complaining about price.

They may NOT be outright telling you the price is to high, but you will know they are thinking it and your sales will reflect it.

The fact is many people will THINK the price is too high if you haven’t PRE-SOLD the price before you make your offer.

Now you can always do nothing and hope things turn around…

Maybe your launch will go well and your business will survive?

I don’t have a crystal ball…

But for those who are proactive and don’t want their success to be at the mercy of “the flying fickle finger of fate” (hat tip to Monty Python)…

Pre-Selling Price is one of the most important of the 5Ps.

So how do we Pre-Sell Price During Our Product Launch?

One simple way is to point out how much NOT buying is going to cost your prospects.

Let’s say you are selling a $2,000 Training and Coaching Program that teaches business owners how to launch their own product, service or business.

Through researching your current buyers, you know your average prospect sells a $500 product, generates 1,000 prospects a month, and converts 3% of those people into customers.

So the math is: 1,000 X 3% = 30 new customers

30 X $500 = $15,000

Per month.

To Pre-Sell your $2,000 Price, you casually mention that your typical customer has increased their conversions from 3% to 6% by using the process they will learn in the Program.

You could even use the example above (although most business owners will intuitively GET how much doubling conversions will make them) soo it’s impossible for them to miss the implications.

Now many prospects would feel like an idiot for NOT buying your $2,000 Program because you have shown them they could be missing out on an extra $15,000 A MONTH.

Makes your $2,000 price seem insignificant doesn’t it?

I’d love to see your results of you test this in your business.

Cheers,

Rocky “always Pre-Selling” Tapscott

P.S. This is just one way to Pre-Sell Price. And Price is only one of the 5Ps of Pre-Selling.

If you’d like my help to instal all of the 5Ps into your product launch or evergreen content, we should get to know each other. Click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.