Category Archives: Seed Launch Training

Why A Seed Launch Is The Perfect Springboard For A Profitable Online Business

Product Launch Formula Seed LaunchThere’s a reason why Jeff Walker recommends using a Seed Launch as the first step you take when you are thinking about creating a new information product.

And that’s because a Seed Launch allows you to create a product you KNOW has proven demand before you create it, and it allows you to create what we call the minimum viable product to test the market quickly and inexpensively.

We all know people who have spent weeks, months or even years creating products that nobody wanted to buy.

Don’t do that…

By using a Seed Launch to ask people in your market for their ideas and feedback on what they really want to buy, you can get paid to before you even create a product, and include everything your customers want included so the finished product is tailor made just for them.

And you can use a series of these small, low-risk launches to start and grow an information product empire in just a few years…

So how do you create one of these cool little launches?

Step 1 – Find Out What People Want To Buy

The first step is to survey your market and ask people what they want to buy.

You can use a free tool such as Surveymonkey.com to ask people what their biggest problem is, what they’ve already tried that didn’t work for them, and what their ideal product would have to include to make them really blown away.

Step 2 – Outline Your Product Into 4 – 6 Modules

The second step is to outline the content of your product into 4, 5 or 6 modules, starting chronologically from the steps your customers should take first, and leading through each step until they can achieve they outcome they are looking for.

Once you’ve got your outline, fill in each Module with the 5 – 6 minor steps needed to complete that Module.

Now once you’ve done this for all 6 (or whatever) Modules, create the content for MODULE 1 ONLY. You don’t want to fill in every piece of content for every Module yet because you are going to be using feedback you get from your students as you complete each module of the training.

Step 3 – Schedule A Live Webinar For Each Module

You are going to deliver your Course content via a series of weekly live Webinars. I know this might sound scary, but honestly it is the fastest and by far the best way to create content on the fly that people will actually find valuable.

The format will be along the lines of:

Week 1 – Deliver the content you have prepared or Module 1 over 40 – 90 minutes, and then answer every question your students have. The day after you’ve delivered your content, send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what Module 2 is going to cover, and ask them for their questions on that topic.

Week 2 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the second week’s content based on what your students told you they wanted to know (along with your own insights), and then answer every question you can.

The day after you’ve delivered your content, again send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what you’ll be covering in Module 3, and ask them for their questions on that topic.

Week – 3 – 6 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the third week’s content based on what your students told you they wanted to know in the survey (along with your own insights), and then answer every question you can for as long as it takes.

Each week continue sending the Webinar replays along with surveys asking them if they have any unanswered questions, tell them what the next Module is going to cover, and ask them for their questions on that topic. Keep delivering your Webinars until you finish going through the entire course.

Step 4 – Make An Irresistible Offer For Your New Product

Once you’ve scheduled your Webinar series, it’s time to start enrolling students. Because you are trying to test the market, and making a profit during your Seed Launch is not the primary objective, you can afford to make an irresistible offer for your new product in order to get as many virtual “bums on seats” as possible.

You should aim for at least 50 people at the start of your course, because your must have interaction with your students (by getting them to ask questions and complete your surveys) and as your course gets towards the end, a good proportion of people will drop off and simply won’t show up.

If you really have to, you can give some people complementary access to get the numbers up, but you don’t want to be giving access away to everyone because the goal as we said is to test the market.

One final thing. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.

Step 5 – Deliver Your Training Webinars

Now it’s time to deliver each Module, surveying your students and answering their questions as you go.

At the end of your course’s scheduled content, it’s a good idea to overdeliver and give a free Bonus Webinar to cover additional insights and answer any final questions your students may have.

When you’ve completed your training, you’ll have an awesome course created with the help of your students that gives people in your market exactly what they want to know about the topic you covered.

Having your new product allows you to do regular Internal Launches, and when you’ve tested your launch content, you can roll out a big JV Launch, build a huge email list, and clean up financially.

That’s how you can use Jeff Walker’s Seed Launch as the perfect springboard for a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

The 5 Main Types Of Launches From Product Launch Formula

As I dig back into Product Launch Formula again, it’s obvious how much Jeff Walker has updated the training for his latest PLF launch.

With this in mind, it’s probably a good time to look at the 5 primary types of launches you can use over and over again, and when to use them based on where you are in your business right now.

First up, let’s take a look at:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also great if you have no list (or a small list), because it can help you build a list of buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter of Product Launch Formula:

The Internal Launch

The Internal Launch is where we see our classic Sideways Sales Letter, which consists of 3 pieces of Prelaunch Content, that lead into a sales video or sales letter.

The Internal Launch (learn more about the Internal Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems, and proven your sales process converts, it’s time to bring in affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire, because you can grow your email list super fast, and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because you generate a bunch of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Launch

The Quick Launch is a way to generate a bunch of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required) is story based, and you make money quick and easy, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system, so when people join your email list, they go through their own personal version of your launch

Having an Evergreen Launch makes your cashflow consistent because people are going through it consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Jeff Walker’s Product Launch Formula Launch Ends In A Few Hours

This years’ launch of Jeff Walker’s Product Launch Formula is coming to an end in just a few hours, so this is the last chance to get inside with the rest of us until around this time next year.

If you are keen to build your email list, sell more products and services, and grow your business in a sustainable way, PLF will help you do that.

You’ll learn how to create a product and build a super responsive email list using a Seed Launch. Then take what you learned during that launch, and make a bunch of sales while growing your email list even further with an Internal Launch.

Then if you choose to, you can take all of the pre-launch and launch content you created for your Internal Launch, and use it with a bunch of JV partners to hold a super profitable JV Launch.

And you can do all of this in just a few weeks if you put your mind to it and follow the process Jeff lays out for you…

You can get started today for just $397, test drive it through the first 3 weekly modules, and if you feel it’s not for you, let Jeff know within 30 days and he’ll give you a full refund.

You can learn all about Produce Launch Formula and get access here.

Chat soon,

Rocky Tapscott

P.S. If you think the Product Launch Masterclass training (you can see all 4 Masterclass videos for Free here) from Jeff’s launch was awesome, you’ll really love what Jeff has inside PLF. In addition to a completely new-for-2019 version of Product Launch Formula, has also added some really cool extra bonuses to the mix.

The additional bonuses are designed to remove any remaining stumbling blocks you might face as you create and roll out your products. They include:

1. A full-blown course on how to build and profit from a list – this is his “Launching Your List” course.

2. A complete course on Product Creation that will take you from start to finish and get you creating your own products as often as you want.

3. A full course on How To Create Killer Lead Magnets which will show you how to come up with lead magnets people your market will be ravenous for

4. A full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

5. How to Gamify Your Launch which will show you how to get people to follow through and complete your program so they get awesome results, and want to buy from you again and again

Here’s the link to get started with Product Launch Formula