There’s a reason why Jeff Walker recommends using a Seed Launch as the first step you take when you are thinking about creating a new information product.
And that’s because a Seed Launch allows you to create a product you KNOW has proven demand before you create it, and it allows you to create what we call the minimum viable product to test the market quickly and inexpensively.
We all know people who have spent weeks, months or even years creating products that nobody wanted to buy.
Don’t do that…
By using a Seed Launch to ask people in your market for their ideas and feedback on what they really want to buy, you can get paid to before you even create a product, and include everything your customers want included so the finished product is tailor made just for them.
And you can use a series of these small, low-risk launches to start and grow an information product empire in just a few years…
BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products that will position you as an expert one after the other in 72 hours or less.
So how do you create one of these cool little launches?
Step 1 – Find Out What People Want To Buy
The first step is to survey your market and ask people what they want to buy.
You can use a free tool such as Surveymonkey.com to ask people what their biggest problem is, what they’ve already tried that didn’t work for them, and what their ideal product would have to include to make them really blown away.
Step 2 – Outline Your Product Into 4 – 6 Modules
The second step is to outline the content of your product into 4, 5 or 6 modules, starting chronologically from the steps your customers should take first, and leading through each step until they can achieve they outcome they are looking for.
Once you’ve got your outline, fill in each Module with the 5 – 6 minor steps needed to complete that Module.
Now once you’ve done this for all 6 (or whatever) Modules, create the content for MODULE 1 ONLY. You don’t want to fill in every piece of content for every Module yet because you are going to be using feedback you get from your students as you complete each module of the training.
Step 3 – Schedule A Live Webinar For Each Module
You are going to deliver your Course content via a series of weekly live Webinars. I know this might sound scary, but honestly it is the fastest and by far the best way to create content on the fly that people will actually find valuable.
The format will be along the lines of:
Week 1 – Deliver the content you have prepared or Module 1 over 40 – 90 minutes, and then answer every question your students have. The day after you’ve delivered your content, send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what Module 2 is going to cover, and ask them for their questions on that topic.
Week 2 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the second week’s content based on what your students told you they wanted to know (along with your own insights), and then answer every question you can.
The day after you’ve delivered your content, again send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what you’ll be covering in Module 3, and ask them for their questions on that topic.
Week – 3 – 6 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the third week’s content based on what your students told you they wanted to know in the survey (along with your own insights), and then answer every question you can for as long as it takes.
Each week continue sending the Webinar replays along with surveys asking them if they have any unanswered questions, tell them what the next Module is going to cover, and ask them for their questions on that topic. Keep delivering your Webinars until you finish going through the entire course.
Step 4 – Make An Irresistible Offer For Your New Product
Once you’ve scheduled your Webinar series, it’s time to start enrolling students. Because you are trying to test the market, and making a profit during your Seed Launch is not the primary objective, you can afford to make an irresistible offer for your new product in order to get as many virtual “bums on seats” as possible.
You should aim for at least 50 people at the start of your course, because your must have interaction with your students (by getting them to ask questions and complete your surveys) and as your course gets towards the end, a good proportion of people will drop off and simply won’t show up.
If you really have to, you can give some people complementary access to get the numbers up, but you don’t want to be giving access away to everyone because the goal as we said is to test the market.
One final thing. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet
Step 5 – Deliver Your Training Webinars
Now it’s time to deliver each Module, surveying your students and answering their questions as you go.
At the end of your course’s scheduled content, it’s a good idea to overdeliver and give a free Bonus Webinar to cover additional insights and answer any final questions your students may have.
When you’ve completed your training, you’ll have an awesome course created with the help of your students that gives people in your market exactly what they want to know about the topic you covered.
Having your new product allows you to do regular Internal Launches, and when you’ve tested your launch content, you can roll out a big JV Launch, build a huge email list, and clean up financially.
That’s how you can use Jeff Walker’s Seed Launch as the perfect springboard for a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:
1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here
2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here
3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here
4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
Also, check this out 🙂
Jeff Walker’s free Product Launch Formula training.