Category Archives: Seed Launch Training

Why A Seed Launch Is The Perfect Springboard For A Profitable Online Business

Product Launch Formula Seed LaunchThere’s a reason why Jeff Walker recommends using a Seed Launch as the first step you take when you are thinking about creating a new information product.

And that’s because a Seed Launch allows you to create a product you KNOW has proven demand before you create it, and it allows you to create what we call the minimum viable product to test the market quickly and inexpensively.

We all know people who have spent weeks, months or even years creating products that nobody wanted to buy.

Don’t do that…

By using a Seed Launch to ask people in your market for their ideas and feedback on what they really want to buy, you can get paid to before you even create a product, and include everything your customers want included so the finished product is tailor made just for them.

And you can use a series of these small, low-risk launches to start and grow an information product empire in just a few years…

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products that will position you as an expert one after the other in 72 hours or less.

So how do you create one of these cool little launches?

Step 1 – Find Out What People Want To Buy

The first step is to survey your market and ask people what they want to buy.

You can use a free tool such as to ask people what their biggest problem is, what they’ve already tried that didn’t work for them, and what their ideal product would have to include to make them really blown away.

Step 2 – Outline Your Product Into 4 – 6 Modules

The second step is to outline the content of your product into 4, 5 or 6 modules, starting chronologically from the steps your customers should take first, and leading through each step until they can achieve they outcome they are looking for.

Once you’ve got your outline, fill in each Module with the 5 – 6 minor steps needed to complete that Module.

Now once you’ve done this for all 6 (or whatever) Modules, create the content for MODULE 1 ONLY. You don’t want to fill in every piece of content for every Module yet because you are going to be using feedback you get from your students as you complete each module of the training.

Step 3 – Schedule A Live Webinar For Each Module

You are going to deliver your Course content via a series of weekly live Webinars. I know this might sound scary, but honestly it is the fastest and by far the best way to create content on the fly that people will actually find valuable.

The format will be along the lines of:

Week 1 – Deliver the content you have prepared or Module 1 over 40 – 90 minutes, and then answer every question your students have. The day after you’ve delivered your content, send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what Module 2 is going to cover, and ask them for their questions on that topic.

Week 2 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the second week’s content based on what your students told you they wanted to know (along with your own insights), and then answer every question you can.

The day after you’ve delivered your content, again send students the Webinar replay along with a survey and ask them if they have any unanswered questions, tell them what you’ll be covering in Module 3, and ask them for their questions on that topic.

Week – 3 – 6 – Take 60 – 90 minutes to answer any questions from the previous week, deliver the third week’s content based on what your students told you they wanted to know in the survey (along with your own insights), and then answer every question you can for as long as it takes.

Each week continue sending the Webinar replays along with surveys asking them if they have any unanswered questions, tell them what the next Module is going to cover, and ask them for their questions on that topic. Keep delivering your Webinars until you finish going through the entire course.

Step 4 – Make An Irresistible Offer For Your New Product

Once you’ve scheduled your Webinar series, it’s time to start enrolling students. Because you are trying to test the market, and making a profit during your Seed Launch is not the primary objective, you can afford to make an irresistible offer for your new product in order to get as many virtual “bums on seats” as possible.

You should aim for at least 50 people at the start of your course, because your must have interaction with your students (by getting them to ask questions and complete your surveys) and as your course gets towards the end, a good proportion of people will drop off and simply won’t show up.

If you really have to, you can give some people complementary access to get the numbers up, but you don’t want to be giving access away to everyone because the goal as we said is to test the market.

One final thing. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

Step 5 – Deliver Your Training Webinars

Now it’s time to deliver each Module, surveying your students and answering their questions as you go.

At the end of your course’s scheduled content, it’s a good idea to overdeliver and give a free Bonus Webinar to cover additional insights and answer any final questions your students may have.

When you’ve completed your training, you’ll have an awesome course created with the help of your students that gives people in your market exactly what they want to know about the topic you covered.

Having your new product allows you to do regular Internal Launches, and when you’ve tested your launch content, you can roll out a big JV Launch, build a huge email list, and clean up financially.

That’s how you can use Jeff Walker’s Seed Launch as the perfect springboard for a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,


PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Jeff Walker’s Product Launch Formula Launch Ends In A Few Hours

This years’ launch of Jeff Walker’s Product Launch Formula is coming to an end in just a few hours, so this is the last chance to get inside with the rest of us until around this time next year.

If you are keen to build your email list, sell more products and services, and grow your business in a sustainable way, PLF will help you do that.

You’ll learn how to create a product and build a super responsive email list using a Seed Launch. Then take what you learned during that launch, and make a bunch of sales while growing your email list even further with an Internal Launch.

Then if you choose to, you can take all of the pre-launch and launch content you created for your Internal Launch, and use it with a bunch of JV partners to hold a super profitable JV Launch.

And you can do all of this in just a few weeks if you put your mind to it and follow the process Jeff lays out for you…

You can get started today for just $397, test drive it through the first 3 weekly modules, and if you feel it’s not for you, let Jeff know within 30 days and he’ll give you a full refund.

You can learn all about Produce Launch Formula and get access here.

Chat soon,

Rocky Tapscott

P.S. If you think the Product Launch Masterclass training (you can see all 4 Masterclass videos for Free here) from Jeff’s launch was awesome, you’ll really love what Jeff has inside PLF. In addition to a completely new-for-2019 version of Product Launch Formula, has also added some really cool extra bonuses to the mix.

The additional bonuses are designed to remove any remaining stumbling blocks you might face as you create and roll out your products. They include:

1. A full-blown course on how to build and profit from a list – this is his “Launching Your List” course.

2. A complete course on Product Creation that will take you from start to finish and get you creating your own products as often as you want.

3. A full course on How To Create Killer Lead Magnets which will show you how to come up with lead magnets people your market will be ravenous for

4. A full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

5. How to Gamify Your Launch which will show you how to get people to follow through and complete your program so they get awesome results, and want to buy from you again and again

Here’s the link to get started with Product Launch Formula

Here’s Everything That’s Included With Jeff Walker’s Product Launch Formula

If you’ve been wondering what’s included with the 2019 version of Jeff Walker’s Product Launch Formula, here’s what you get:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Nine modules that walk you through creating your first launch… and then growing your launches from there.
  • Email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module.
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  • My Product Launch Swipe File – this is the email copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this copy as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  • Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  • Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
  • 12 months of live Coaching Calls with my in-house team of coaches.
  • The Facebook PLF Owners Alumni group – there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches). Join us inside Product Launch Formula here

The extra bonuses

  • BONUS: my complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a ticket to my “LaunchCon 2019” event – this is 3 days of the latest cutting-edge launch strategies from the real world. We’ll cover the kind of next-level stuff that’s never been taught publicly before – the super-advanced strategies and tactics that I’ve developed with my Platinum Plus members and clients. The event is November 8-10, 2019 in Phoenix, AZ, USA. I just started selling seats at their full price of $997 (and they’re selling like crazy), but you get a ticket for free.
  • BONUS: a ticket to my “PLF Live 2020” program – this is a three-day, live, in-person workshop led personally by me. There are no words to express just how powerful it is to be in the room with nearly a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. The event will be in Orlando, FL, USA – we’re still finalizing the dates, but it will likely be in April 2020. When I sold tickets to the general public last year, they went for $1000 each.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Book Launch Campaigns” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. Join us inside Product Launch Formula and get access to the Sparta Launch here
  • BONUS: The “Live Launch” training – last year for the launch of PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we decided we had to do it again this year. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: THE OPERATION QUICK START mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: THE SECRETS OF LEVERAGE AND SCALE mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: THE LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.

Join us inside Product Launch Formula here.

See you on the inside,

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

Product Launch Formula Masterclass Lesson #2 Replay Is Ready

Jeff Walker held his Product Launch Formula Masterclass Lesson #2 yesterday, and if you plan on launching a product, service or even a business any time in the next 12 months, it’s going to be well worth watching.

In this lesson he covers a lot of ground, including a detailed rundown of how to do a Seed Launch, even if you don’t have an email list or product yet, and how it leads into your Internal Launch and JV Launch when you’re ready.

He talks a lot about your Launch Path, which is how to know which type of launch you should use in your specific situation.

He also shares some detailed case studies of how others have used the PLF process to quickly launch new businesses in a coupe of ‘weird’ markets you might never think of, and then he answers a bunch of questions to round out the lesson.

You can watch the replay of Jeff’s Second Product Launch Masterclass here.

Chat soon,

Rocky Tapscott