How To Create A Coaching Program Using A Seed Launch

After trading and investing for over 25 years, a few months ago I decided to use a Seed Launch to create an information product and coaching program to share my knowledge and all of the good and bad things I’ve lived through over the years.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

To create the course content I offered students 6 live Zoom Webinars with several follow up Zoom Q&A meetings. I also included recordings of everything, Cheat Sheets, Quizzes to test student’s knowledge and understanding, Workbooks, a private Facebook group and more.

Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.

By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.

Once the content was all edited and uploaded to a new membership site, I was ready to launch a higher ticket Mentoring Program where students had even more access to me in addition to all the training created during the three iterations of the Seed Launch.

This strategy is terrific if you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising and really takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Seed Launch as well as the Quick Launch.

Here’s an overview of the 4-Step process in pulling one off.

Step 1 – Test To See If There Is Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about this is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it. You can send an email or Facebook post called a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands. If nobody had asked for more information, I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

Here’s a summary of the offer I came up with:


1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus, there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis, so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:
That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,


That was it. Over $3,600 in sales over 6 days with no refunds.

The delivery of the training took around 4 hours a week for 6 weeks (24 hours) with some follow up training and answering questions in the members Facebook group (which is fun because I love doing it, and it’s certainly not work)

This process was so successful I used the same offer three more times to the same Facebook group and email list and made sales every time.

It just works.

Step 4 – Download the Transformational Value Manifesto

To learn more about creating a product your market is desperate to buy from you, grab a copy of Jeff Walker’s newly released Transformational Value Manifesto.

This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.

If you would like a copy, you can download yours here.

I’m sure you’ll find it helpful.

Warm regards,


Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

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