One of the biggest benefits you’ll get from running a Launch based on the Product Launch Formula process is the growth in email list as you go through the pre-launch and launch process.
This works out especially well if you use a JV Launch where you have other people send you their prospects in exchange for a referral fee when somebody they sent buys your product.
Now having built your list with a launch, one of the keys to leveraging this asset is to continue to put popular offers in front of your audience after your launch is complete. It’s usually best if you sell your own products and services because these tend to put the most gross profit in your pocket.
But not everybody on your list will buy your stuff (in fact probably only 10% of them will) but those people are always buying other products and services related to what you sell. So why not find out what else they are buying and let them buy it from you instead of somebody else?
And the great thing about promoting great products as an affiliate is that anything you earn is 100% profit. The merchant takes and processes the order, looks after customer support, manages any refunds, and does all of the backend stuff required to make the sale.
Then they send you a cheque or pay you via Paypal. Pretty cool gig.
The thing is you can’t just run over to ClickBank or some other affiliate network, grab any old product to promote, and expect an avalanche for sales and commissions. If you want to make your affiliate sales “P.O.P.,” then check out this simple formula:
• Pick the Right Product
• Offer a Bonus
• Presell the Offer
Let’s take closer look…
Pick the Right Product
A little research upfront will save you frustration down the road. That’s why you’ll want to follow these steps and tips when deciding what to promote…
Choose Something Popular
Affiliate sites like ClickBank let you specifically choose popular products that are selling well, so be sure to do your research and choose an in-demand offer.
Review the Product Yourself
Even if the product sells well and gets good reviews, read and use it yourself to be sure it’s something you’ll be proud to promote. The best products and services to promote are those you use and love personally. Things you can talk about honestly and be happy promoting.
Research the Vendor
If you’re unfamiliar with the seller, search their name and business name in Google to be sure they have a good reputation in the niche. Avoid anyone with red flags such as poor customer service, poor quality products, not paying affiliates, using black hat marketing and so on. It’s your reputation on the line here. Be careful to protect it and always work in your customer’s interests.
Check the Sales Page
Now you need to take a look at the sales page. First, check that it looks professional and is well-written. You might also ask the vendor what sort of conversion rate it’s getting.
Secondly, be sure there aren’t sales leaks or attempts at commission hijacking. These are any unnecessary links or promos that are likely to dampen conversions.
For example, if a popup window appears that offers a discount if someone clicks a link, check if that link still rewards you (the affiliate).
Another example: if there is a one-time offer or other upsell/cross-sell, be sure your affiliate link doesn’t get stripped if people take advantage of these offers.
Another example: check the sales page for payment options that don’t track and credit affiliates. Some people will do whatever the can to screw affiliates. We don’t want to work with these people.
If the product checks out, then move to the next step…
Offer a Valuable Bonus that Enhances the Product
If you look around your niche, you’ll notice that you certainly aren’t the only person who’s promoting this particular offer. In fact there may be dozens or even hundreds of others all promoting the same thing. And while the vast majority of these people aren’t really “true” competition (since most just throw a banner up on their site and call it day), you definitely will have SOME competition. If you want to generate sales, then you need to stand out from these other serious affiliates.
How? By offering a bonus to anyone who purchases the product through your affiliate link.
TIP: You should also work to stand out in a broader sense, by becoming a trusted “gatekeeper” who only promotes solid offers and who only sends the best content to your list.
The keys to a good bonus are as follows:
• It’s in-demand. As always, do your market research to see what your audience wants.
• It’s valuable. This should be something that your market would eagerly pay for (in some cases, it may even be something that you currently sell that you’re offering for free)
• It’s easy to deliver. Ideally, it should be a digital product that you can deliver to your customers automatically.
• It’s highly related to the main offer. This is the most important key to offering a bonus – it should be something that actually enhances the users’ experience of the product and makes the entire offer more valuable.
For example, if the main offer is an organic gardening guide, you might offer a pest-identification and eradication video. Or if the main offer is a dieting membership site, you might offer a free set of low-calorie cookbooks that fit in with the dieting guidelines being taught inside the site.
Your bonus could take a variety of forms, including membership site access, private group access, ebooks/reports, videos, audios, tools (such as worksheets, checklists, templates and similar), software/apps, and similar.
Note: High-value bonuses like personal coaching are likely to create plenty of conversions, but they may also create a time crunch for you. If you do decide to offer a service, then make sure you only promote it with high-ticket offers, and you may also limit the number available so that you don’t fall behind.
Now the final step of the “P.O.P.” formula…
Presell the Offer
It took me YEARS to truly understand how to pre-sell effectively, but when done correctly it is an extremely powerful strategy. Even if the product has a pretty good sales page that makes an irresistible offer, you still need to warm up your audience before they land on the sales page. You do this by telling your audience about the emotionally-charged benefits they will get when they order, as well as the additional benefits they will receive when they buy with your bonus included.
Here’s the key: don’t just send out one email and expect a bunch of sales. Instead, create a series of three to five emails promoting the affiliate offer.
For example, you might send out a series that looks like this:
Email 1: Introduces the offer, shares the benefits, and promotes your bonus. (Note: oftentimes product vendors will create “copy and paste” emails for you to use. You can go ahead and use these, but make sure you tweak them to personalise them to your voice and for your audience.)
Email 2: Share proof that the product works. Ideally you’ll share your own case study of how well the product works, the results you had, and how your life is better now than it was before.
Email 3: “Last call” email. If there is any sort of special offer going on (such as a Product Launch special), then send an email reminding people the special ends soon. Otherwise, you can use this email to announce your bonus might be going away (at least temporarily), or to cover benefits not mentioned elsewhere or answer frequently asked questions about the product.
TIP: For best results, analyze the product to determine what objections may have to purchasing the product, and then raise and answer those objections within this email. Whenever possible, offer a bonus that helps minimise or even better remove the objections people have for buying.
For example, let’s suppose you’re promoting a dieting guide. And let’s further suppose that one common objection is that busy parents say they don’t have time to cook healthy meals. You can offer a bonus of a cookbook with quick, easy and delicious meals. Not only does this cookbook make a great bonus on it’s own, it effectively handles the “too busy” objection.
Selling affiliate offers is a great way to make money with your newsletter or as stand-alone email campaigns a few times each month. Just be sure to use the sales POP system to pick high quality products, offer an awesome bonus, and presell the offers so people truly understand the benefits and RESULTS they can expect to get when they become a customer.
Of course having a growing email list of people who want to hear from you is a pre-requisite for promoting affiliates products in any sort of volume, and one of the best ways to build that email list is by doing a product Launch.
For a great example of how Jeff Walker has built his list to a huge size using JV launches along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:
1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.
2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
Also, check this out 🙂
Jeff Walker’s free Product Launch Formula training.