Category Archives: Product Launch Formula Training

How To Sell Based On Value Not Price (And Sell For Higher Prices)

I am often asked by Product Launch Formula owners how they can increase their prices without losing sales. The key thing to remember is people are buying VALUE and most of them will pay more if they can clearly see they are getting better Value.

Something else to remember is there are many different ways people measure Value. Money is only one of them…

A great way to prove you are offering more Value than your competitors while RAISING your prices is by using T.I.M.E.R.

The Acronym stands for:

Time – How does what you offer save your customers Time? Is what you offer more efficient, complete the task more quickly, have a shorter learning curve, require less personal input, get better results for their time invested? A done-for-you-service has a much higher value than handing somebody an Ikea Package and asking them to watch 5 hours of tutorial videos so they can build it themselves.

Identity – How will owning your product or service enhance how people see themselves? People buy things that are totally unnecessary for survival (Ferrari’s, Boats, Rolex Watches, etc.) so their image matches their identity. How can you tap into this innate desire?

Money – How does your offer make or save money compared to your competitors? What will it cost them if they don’t fix their problem, and why is buying from you their best alternative even if you are more expensive initially (longer service life, better warranty, lower maintenance costs, cheaper to repair, higher resale value, etc.)?

Energy – How does buying from you save people from exerting unnecessary energy? Mowing the lawn or cleaning the pool on a hot afternoon requires a lot of energy. People are busy and want to relax when they are not working. How can you help them solve their problems without lifting a finger?

Reputation – How is buying from you going to make them look through other people’s eyes? People will go to the ends of the earth to protect, enhance or restore their reputation. How can you make them look good to their family, friends and others by buying from you? Luxury brands do this well. How can you copy them?

Incorporating some or all of these 5 elements into the marketing for your products and services massively increases the value you’ll be offering your customers.

Hope this helps.

Warm regards,

Rocky Tapscott

P.S. If you would like my help to implement the T.I.M.E.R. principles into your offers, let me know go DM here m.me/TrendTradersClub

Use This Terrific Product Launch Hack To Get More Sales

I saw this brilliant Product Launch hack in a Facebook group I’m a member of yesterday and had to share it with you.

Note: I have covered the name of the group and the poster to protect his privacy.

This idea should help to measurably increase sales from people who are on the fence and just need a little personal help from you to get them over the line:

Product Launch Formula Survey

I hope you find this week as helpful as I did.

Warm regards,

Rocky Tapscott

 

Disclaimer: As a PLF owner since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program – but it won’t cost you anything extra.

How To Create A Coaching Program Using A Seed Launch

After trading and investing for over 25 years, a few months ago I decided to use a Seed Launch to create an information product and coaching program to share my knowledge and all of the good and bad things I’ve lived through over the years.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

To create the course content I offered students 6 live Zoom Webinars with several follow up Zoom Q&A meetings. I also included recordings of everything, Cheat Sheets, Quizzes to test student’s knowledge and understanding, Workbooks, a private Facebook group and more.

Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.

By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.

Once the content was all edited and uploaded to a new membership site, I was ready to launch a higher ticket Mentoring Program where students had even more access to me in addition to all the training created during the three iterations of the Seed Launch.

This strategy is terrific if you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising and really takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Seed Launch as well as the Quick Launch.

Here’s an overview of the 4-Step process in pulling one off.

Step 1 – Test To See If There Is Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about this is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it. You can send an email or Facebook post called a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands. If nobody had asked for more information, I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

Here’s a summary of the offer I came up with:

___________________

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus, there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis, so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.
___________________

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:
_________
That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky
_________

That was it. Over $3,600 in sales over 6 days with no refunds.

The delivery of the training took around 4 hours a week for 6 weeks (24 hours) with some follow up training and answering questions in the members Facebook group (which is fun because I love doing it, and it’s certainly not work)

This process was so successful I used the same offer three more times to the same Facebook group and email list and made sales every time.

It just works.

Step 4 – Download the Transformational Value Manifesto

To learn more about creating a product your market is desperate to buy from you, grab a copy of Jeff Walker’s newly released Transformational Value Manifesto.

This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.

If you would like a copy, you can download yours here.

I’m sure you’ll find it helpful.

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Why Product Launch Formula Is The Solution For Any Business

Regardless of what products or services your business sells, the Product Launch Formula Jeff Walker shares in his PLF program can help you to generate sales immediately, for the next few months, and over the long term.

Here’s why…

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Your immediate sales will come from using what Jeff calls a Quick Launch where you use a simple email sequence to make an irresistible offer to your current prospects and customers.

The beauty of a Quick Launch is you can use the same promotion every month basically forever without people getting sick of seeing it. Then only aspect of the campaign you change is the ‘Angle’ you are approaching it with.

For example, let’s say you sell Kitchen, bathroom and laundry cabinets (although it doesn’t matter what it is, this will work for EVERY business).

The first month your Angle might be something like, “Are you sick of looking at your laundry cabinets because they are so tired and dated? This month you can get Free door and draw handles, premium bench tops and a 20% discount on installation and have your new laundry installed in just 4 weeks from now.”

The next month you might offer, “Are you embarrassed by your broken, sagging kitchen doors and leaking bench tops when your friends come over for dinner? This month you can have a brand new kitchen with granite bench tops, premium taps and fittings, and have your new kitchen  installed before your next dinner party or family barbecue”.

By changing the Angle, you are talking with a different segment of your audience each month. The people who are not interested in having a new kitchen or laundry this month will still benefit from the other information you share in your Flagship Newsletter, and those who are interested will reach out and contact you.

So that’s how you can use a Quick Launch to generate immediate sales every month throughout the year.

Product Launch Formula Quiz

The Product Launch Formula Seed Launch

The are dozens of ways you can make sales regularly for the next few months, but one of the best is to use a Seed Launch to co-create a new product you can offer to your audience for months or years.

To set the stage, do you know why 99% of people launching products online fail?

Simple: Because they launch products and then try to sell them

Sounds silly but this is 100% true: You SHOULD NEVER create a course, coaching offer or any product and then try to sell it. This is backwards!

What successful people do is SELL IT FIRST and then create it!

And this is what Jeff Walker calls this the “Seed Launch” and it’s super powerful!

1) You identify a group of people who are actively looking to solve a current, pressing problem right now. You make sure you can reach them and that they have the resources to invest…

2) You create an “Avatar Snapshot” that breaks down what their short and long term goals, pains and frustrations are – and why the existing products (your competitors) aren’t meeting their needs…

3) You use these problems, anxieties and aspirations to create a unique and irresistible offer…

4) You sell them your product…

5) You deliver it live…

(After that you can then either sell the evergreen version forever or continue to deliver live for a premium price)

This is the fastest way to sell stuff with the lowest risk, period.

This is the beauty of a Seed Launch, and why you should NEVER launch an information product, program, SaaS or anything else without using it to have your audience help you create it.

You can learn more about Seed Launches in Jeff Walker’s Product Launch Masterclass by registering here.

The Internal and JV Product Launches

For long-term sales you can’t beat using an Internal Launch to create all of the marketing materials you need to sell the product you created using the Seed Launch, and then invite other people to join you in a JV Launch to massively increase your sales, profits, email database and impact in your market.

And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand-new product profitably in one or two weeks instead of months or years.

I used an Internal Launch to generate around $20 per subscriber in net profit over a period of 2 weeks using nothing but a few Facebook posts and an email sequence to a small email list.

Even if you don’t do as well as that on your first attempt, as long as you are able to learn from the results you achieved, you will get better and better over time.

If you would like to learn more about running a successful Internal Launch, you can learn more by attending Jeff Walker’s Product Launch Masterclass here.

Once you have your pre-launch content nailed down and your conversions are solid, you can invite partners to help you expand your reach using a Joint Venture Launch.

If you would like to learn more about a JV Launch, you can learn more about those too by attending Jeff Walker’s Product Launch Masterclass here.

I hope you’ve found this post helpful.

Warm regards,

Rocky Tapscott

P.S. This short overview of the different types of Launch has probably helped you to understand some of the process involved. If you’d like to discover which type of launch gives you the biggest opportunity right now, you should take the Quiz to find out,

P.P.S. And for an even deeper dive into the world of Launches, you should attend Jeff Walkers’ Free Product Launch Masterclass.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Where Should You Start With Product Launch Formula?

The great thing about the Product Launch Formula process is it can literally become all things to  all people.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

You can start with no email list and no product idea and build a huge business over time simply by following the steps Jeff Walker takes you through in the program.

So let’s work our way through the average life-cycle of a new Product Launch Formula owner who may or may not have a product idea or a business at the moment.

The first step is work through a four-step process to identify and analyse your niche, customer avatar, your market, and the potential competition.

This is arguably the most important part of the product creation process because unless you fully understand your niche and your avatar’s pains, desires, and opportunities, no product you create will ever fully solve their problems.

The first question to consider is: Are you going to follow your passion, or the money (regardless of your passion or interest in the topic)?

For example: “I love gardening and I want to teach people about it” or, “I want to find the most profitable niche in [X] market.”

Either one is okay! Just because you choose to follow your passion doesn’t necessarily mean that niche won’t be profitable, and just because you follow the money doesn’t mean you won’t love what you do.

The four steps you’ll work through in this are:

1. Niche Selection
2. Understanding Your Customer Avatar
3. MarketResearch
4. Competitor Analysis

Once you’ve worked through those four steps, you’ll be ready to Define Your Niche.

The 4 Core Product Launch Mega Markets

It’s important to remember that there are really only 4 core mega-markets. If you can find a passion within one of these big four markets, you will likely improve your chances for success.

The four mega-markets are broadly defined as Health, Wealth and Relationships, with SOME Hobbies also being worthwhile, although you have to be careful with Hobbies because while some can be very profitable, others are going to be very difficult to monetise.

Your product idea should be focused on one of these 4 mega-markets if you want to be successful long term.

Product Launch Formula Quiz

The Seed Launch

Once you have your product idea the simplest way to get it created is by using a Seed Launch.

A Seed Launch allows you to test demand for your product idea, and get paid before you create it with the help of your ideal customers.

One of the great things about using this strategy is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it.

If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.

Then you go ahead and co-create the program Live with the help of the people in your audience.

The Internal Product Launch

It doesn’t matter whether your business is a start-up or you have been established for many years, you can use an Internal Launch as laid out in Product Launch Formula to generate a huge lift in sales and profits.

An Internal Launch will also help you build an email database of prospects and customers who will buy from you again in the future, and put your business on a solid footing faster than any other strategy.

And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand-new product profitably in one or two weeks instead of months or years.

The Joint Venture (JV) Launch

Once you have completed your Seed Launch and you have proven your marketing content using an Internal Launch, you might want to use a Joint Venture Launch to rapidly grow your sales and profits.

Another big benefit of a JV Launch is the huge email you can build because other business owners will be sending you their best prospects and customers who will all be added to your email database.

The JV Launch Strategy uses what Jeff Walker calls the Sideways Sales Letter which consists of 3 pieces of Product Launch Content (PLC, usually videos) and a sales letter or sales video at the end to make the sale.

The Sideways Sales Letter is completely different to a normal sales video or sales page because it teaches, inspires, and sells over a short period of time. This process can help you to generate a fortune as you go from launch to bigger launch to much bigger launch over time.

Product Launches really are at the pinnacle of marketing strategies once you get the hang of them.

But you may be wondering which type of Launch is right for you. To help you decide I’ve created a short Free Quiz that will identify what type of Product Launch offers you the biggest opportunity right now.

After taking the Quiz you will receive an email containing personalised advice and strategies for running the best type of launch for your particular circumstances.

You can take the Free Quiz Here

I hope this short overview of the different types of Launch has helped you to understand some of the process involved. You can learn a lot more by taking the Quiz using the link above, and for an even deeper dive into the world of Launches, you should attend Jeff Walkers’ Free Product Launch Masterclass.

And if you have any questions, please let me know by getting in touch at rockytapscottvip@gmail.com and I’ll get back to you as soon as I can.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Quick Campaign To Use When You Don’t Have Time For A Product Launch

Running a Product Launch based on Jeff Walker’s Product Launch Formula process is a great way to generate a bunch of sales, but as you know they can be a LOT of work to pull off successfully.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

With all the planning, preparation, content creation, and getting the tech right, and then the launch itself taking a couple of weeks or more, getting from idea to cash in the bank can be weeks or even months.

I’ve also seen plenty of people holding Challenges where they present content live for 3 to 7 days (or more) and then make an offer at the end for a higher priced program.

The problem is there’s a lot of moving parts to these as well, and everyone’s busy so getting people to hang around and pay attention day after day is really difficult.

One thing I’ve learned is money loves speed.

And speed loves simplicity.

And over the last couple of months I’ve been using an idea a friend shared with me to make a bunch of sales over just 3 days using bite-sized offers that don’t take a lot of effort to put together.

Click here to go to a Google document with all the details on how to run this quick campaign that gets fast results if you’d like to learn more.

Hope this helps,

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Supplement Your Product Launches With Speed & Simplicity

Product launches based on Jeff Walker’s Product Launch Formula process are a great way to generate a bunch of sales, but as you know they can be a LOT of work to pull off successfully.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

And with all the planning, preparation, content creation, and getting the tech right, and then the launch itself taking a couple of weeks or more, getting from idea to cash in the bank can be weeks or even months.

I’ve also seen plenty of people holding Challenges where they present content live for 3 to 7 days (or more) and then make an offer at the end for a higher priced program.

The problem is there’s a lot of moving parts to these as well, and everyone’s busy so getting people to hang around and pay attention day after day is really difficult.

One thing I’ve learned is money loves speed.

And speed loves simplicity.

And over the last couple of months I’ve been using an idea a friend shared with me to make a bunch of sales (over just 3 days each time) using simple bite-sized offers that don’t take a lot of effort to put together.

I put the details in this Google document if you’d like to know more.

Hope this helps,

Warm regards,
Rocky

How To Monetise Your List In Between Your Product Launches

I’ve been asked about the best way to monetise an email list between product launches a few times and I thought I’d share a quick strategy that works very well for just about any business.

Since the beginning of the Pandemic, there is a growing trend of smart ecommerce companies adding sales of digital products to their physical product businesses. The fact is this is a massive, blue ocean opportunity and it’s great to see so many businesses heading in that direction.

Done right, there’s virtually no downside for the business with massive upside allowing them to significantly increase sales and profits with very low overheads, especially when they are selling products as a affiliate.

Most ecommerce businesses don’t realise the value of the asset they have created with their customer databases, and they don’t know how to capitalise on it.

Product Launches Have Their Limits

As you’ve seen from other posts on this site, Product Launches are a very good way to generate big paydays for some businesses that have a solid customer database, although they are a LOT of work.

The other factor is you can’t continually ‘launch’ to the same people because you will burn out your email list and damage the relationship you have with your audience.

So what can you do BETWEEN launches to nurture that relationship while continuing to make profitable sales?

These days I prefer to create simple campaigns consisting of a short message inviting people to raise their hands to let my clients know they are interested in something.

For those who reply I follow up with a couple of messages with questions to qualify them, and if they qualify based on their answers, we make them an offer for the client’s (or even somebody else’s) high-ticket program or SAAS.

Then I finalise sales using email or text chat and get paid based on the results I achieve.

It’s less risky and less stressful than running a product launch, and because we are promoting a high ticket product or service, the profits are usually great.

And the best part is, the people don’t see the first short message as a ‘pitch’ because only those who are interested reply, and it doesn’t upset the rest of your people. That means your regular mailing schedule isn’t impacted in any way.

If you would like to discuss how you might be able to use this strategy in your business to generate high ticket sales even if you don’t have a high ticket program of your own, feel free to get in touch by emailing me at rttgemails [at] gmail.com and I’ll get back to you with all the details.

Warm regards,

Rocky Tapscott
0418 788 482