Category Archives: Product Launch Formula Training

Today’s 5 Most Profitable Product Launch Strategies

In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

  • The Seed Launch
  • The Internal Launch
  • The Joint Venture Launch
  • The Quick Launch
  • The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To GUARANTEE Product Launch Formula Will Be Successful

Jeff Walkers Product Launch Formula MasterclassIf you are about to use the Product Launch Formula to launch (or relaunch) a product or service, this one piece of advice could be the difference between an amazing success or crickets when you make your offer.

The most important factor when it comes to selling ANY product is your offer. Unfortunately most people totally screw this up and their results reflect that.

The come up with an offer they THINK people will want to buy instead of KNOWING exactly what they want (and the reasons behind their buying decisions).

So we need to go to the best person in the world to GET ADVICE on how to make people fall over themselves to buy your offer!

Real Life EXAMPLE:

If you ask a marketer who are the people most likely to buy a milk shake EVERY DAY and why.

They’ll most likely say something “sugar addicted” people who can’t say no to a sweet or sugary drink.

You could ask 100 marketers the same question, and most of them will be WRONG.

Some of them might get close to the right answer.

But if you want to hit the exact reason some people will buy a Milkshake every day…

… the best option would be to sit in the drive thru at Wendys or McDonalds and ask CUSTOMERS, “How often do you buy a Milkshake?”

And then ask the people who buy one every day: “What has you purchase every day?”

And do you know what they might say?

“I buy because I get bored shitless on the 45 minute drive to work.”

By knowing this you know PRECISELY who to target.

You know how you might make your product even better.

Did you ever wonder why Milkshakes are so thick you have to work like crazy to suck the shake through the straw?

Because they wanted to make drinking the shake a SLOWER process…because people had to spend 30 to 90 minute driving to work and it makes the trip more enjoyable.

Want people to clamour over each other to buy when you are using Product Launch Formula?

Stop sitting in the corner trying to come up with the perfect offer for your product or service on your own.

The SUREST way if you want it to rain sales and money using the Product Launch Formula process…

… is to ASK your customers at the POINT OF SALE or as close to the point of sale (before or after) as possible.

And then plan your product and your Product Launch offer around what your customers have told you they want more than anything else.

If you’d like to learn more, Jeff Walker is about to start his annual Product Launch Formula Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

How To Add A Magic Trick To Product Launch Formula

Jeff Walkers Product Launch Formula MasterclassOne factor that can make your Product Launch Formula launch is to use the Magic Trick of a powerful or Dramatic Demonstration to your pre-launch content.

The fact is a Dramatic Demonstration is Worth 1000 Promises…

When you demonstrate your magic before asking for money and you won’t need to do any convincing. 

People will ASK you to if they can see more.

When you make a promise to give value only AFTER payment, you will need hours of convincing, long sales copy, webinars, one on one sales calls and a bunch of references.

And you’ll waste a LOT of your precious life chasing after prospects and money.

Making A LOT Of Sales Using Product Launch Formula Is EASY

It’s super easy to generate an avalanche of sales during your Product Launch when you say, “Let me (or my program) work my magic for you, then just pay me after I pull the rabbit out of the hat.”

Now you know…

The secret to a $500k+ Launch from a 600 person email list in 30 days?

Demonstrate magic first.

The secret to 6 figure webinars with NO pitch whatsoever and a call to action in the description box below the replay?

Now you know, make magic and demonstrate value first.

If someone can’t perform magic RELIABLY for the right people under the right conditions…

You know where you’ll find them?

You’ll likely find them on the phone or Zoom trying to CONVINCE people of their value and making promises trying to eke out a living.

A demonstration is worth 1000 promises.

Find your magic. 

Demonstrate it. 

Get good at saying “No.” …because you’ll have a line of prospects who will want what you’ve got and you can’t work your magic for everyone.

Performing magic and amazing your audience is way more fun than convincing, pitching and arm twisting 🙂

Want learn more about using Product Launch Formula to generate a bunch of sales for your product or service?

Jeff Walker is about to start his annual Product Launch Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

My Favourite Product Launch Formula Strategy As An Affiliate

Jeff Walkers Product Launch Formula MasterclassMy favorite way to earn repeating income is to sell other people’s recurring programs as an affiliate when they are doing a Product Launch Formula style launch.

Some people refer to this as Launch Jacking but what it really is is a way to do a bit of work one time and get paid on an ongoing basis without having to lift a finger again.

One of my long-term examples is for the autoresponder service Aweber. I joined as an Aweber affiliate during one of their launch promotions back in 2006.

I’ve been getting paid for 17 years.

And because I was an affiliate…

I didn’t have to do the work of fulfilling the service.

But I get paid every month.

I like it when I get paid recurring revenue for doing the work one time 🙂

Also…

After the initial push during the Aweber launch promotion, I didn’t have to spend a dime on ads.

I didn’t need to do any additional SEO. Once the site was up and running people just kept visiting and many of them clicked on my Aweber affiliate link, took the free trial, and joined.

I got all the free trials I needed using free search traffic and BONUSES.

I created or got permission to use content from other people and packaged it as a bonus.

Then I offered the bonus package to anybody who purchased Aweber through my affiliate link.

For other products, I have created valuable bonuses and the product owner has put them in their member’s area for their customers to download and use.

My affiliate links for their other products and services are inside those bonuses.

It worked back in 2006.

It works even better NOW!

Why?

Reason 1:

Because in 2023 there are THOUSANDS of SAAS (software as a service) companies like Aweber who charge a monthly subscription and will pay you a recurring commission as an affiliate.

Reason 2:

Because of social media there are WAY more people who’d love to give us a BONUS to get eyeballs on their offers and get people to take a free trial of their SAAS service.

Reason 3:

There is more great content than ever before collecting dust on a digital shelf and people are HAPPY to let us use if we can take it to a NEW MARKET for them. We can repackage their content as a bonus and then put it into their own (or other people’s) traffic flow.

We modify the content to send traffic to OUR affiliate link for their product that pays RECURRING INCOME.

Easy Peasy.

I started “bonus repackaging” in 2006 while I was still working a full time job.

I didn’t have the time to create or deliver my own products or services.

The Secret Sauce

Product Launch BONUSES + Our own and other people’s traffic + recurring affiliate program = Repeating Income without the repeating work.

If there’s a more doable way to build up repeating income in our spare time, I don’t know what it is.

One awesome way to find people who are about to launch their programs or SAAS services is to become a Product Launch Formula owner and join the PLF Alumni Community.

People inside are talking about their launch plans every day and it’s easy to get in touch and put together a deal where you can help them promote their launch as an affiliate.

With this in mind, Jeff Walker is about to start his free 2023 Product Launch Formula Masterclass.

You’ll learn all about how the Product Launch process works and the free launch Facebook group will be full of people who are considering launching products and services you may be able to partner up with.

It’s literally a goldmine of ideas and contacts.

If this sounds interesting, you can register for the Product Launch Masterclass training here.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

How To Grease The Wheels Of Your Product Launch Sales Process

If you’d love it if people just whipped out their wallets with no arm twisting to buy during your product launch, there is one critical thing you should be doing… here’s a powerful idea from my friend Travis Sago.

Stop selling your product or service.

You are NOT selling a product or service or any other kinds of deliverable.

You are selling a NEW PLAN to help people get out of HELL!

So the secret is to sell them on the NEW PLAN first…

How do you sell your new plan?

By getting them to SEE, HEAR, FEEL, TASTE or TOUCH as close as possible that their CURRENT PLAN isn’t working!

You deliver this experience with heaping helpings of empathy and short storytelling… this is not the time to be shaming and scolding your prospects.

Bonus tip: In many cases, they don’t really have a “plan” other than keep doing what they’re doing which is still a current plan.

So often it’s natural that when they see their current situation is too painful to stay the same and their current plan is “hopeless”…

They become open to the FIRST new plan that makes sense and need very few details about the product or service.

So your goal is to help them see their current plan isn’t working, and when they agree, offer them a new plan to get out of the HELL they are in.

Hope this helps,

Cheers

Rocky

P.S. Do you see how even in this email I am doing CURRENT PLAN: pitch the product versus NEW PLAN: presell the new plan?

You don’t stop just because someone pays you money the first time:-)

P.P.S. This month I’m putting aside time to help 2 new clients implement this idea into their business.

If you have an established business with solid lead and customer flow and you’d like to apply this Wallet Lube idea to sell higher priced products and services, just let me know by getting in touch here and I’ll get you all the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Using A Conversational Close During Your Product Launch

One of the easiest ways to close high ticket sales during your Product Launch is to use what’s called a conversational close. This has normally been done on the phone, but lately we’ve been having great success using this method via text and Facebook messenger.

Avoiding phone calls has a lot of benefits, but the one I like the most is the time saving because we can be holding multiple text or FB conversations at the same time, whereas we are limited to one person at a time on the phone.

So I thought you might find this example of a conversational close I posted in a Facebook group this week helpful.

It’s a reply to a cold outreach message a member posted trying to generate sales of his product to real estate agents.

His message was very long winded and wasn’t getting any traction.

Here’s my post in reply:
_______________________

Hey Bob, your message comes across as very ‘salesy’ and ‘convincey’ like a typical marketing message.

We’ve found a much different approach works a lot better.

Ideally you would start a conversation with people over a series of short emails or DM’s that might go something like this;

YOU: Initial Email Subject: Open homes

Hi [NAME]

Do you hold open homes?

THEM: Yes we do, which property are you interested in?

YOU: Cool, hey I’ve worked out a way to automatically pre-qualify ideal prospects before you get on the phone with anyone so you don’t waste a bunch of time talking to people who aren’t really ready to buy yet.

Would something like that be helpful for you?

THEM: Yes, how much does it cost?

YOU: Good question and I’m happy to answer that for you. Before we get into that, could you let me know if you spend much time each week talking to people who aren’t in a position to buy right now?

THEM: Yes I spend Freaken hours!

YOU: I’ll bet. Is there something more productive you could be doing with that time?

THEM: Yes I could be doing _______, ________ and ________. (Let them talk and vent).

YOU: What else would you rather be doing?

THEM: Let them tell you all the reasons they are FED UP WITH talking to unqualified prospects and tell you what they could be doing instead?

YOU: Anything else?

THEM: Let them come up with more things with some prompting from you.

YOU: Have you tried anything to qualify people before having to talk with prospects who are not ready?

THEM: Let them answer with prompting from you.

YOU: Anything else you’ve tried?

THEM: Let them answer and exhaust any other options they have tried that didn’t work (if any).

YOU: Was there anything you liked about (using that option)?

THEM: Let them tell you if there was anything that worked or what they liked about that option.

YOU: What was it that sucked about doing that? (because they are obviously still looking for a better way)

THEM: Let them answer and go backwards and forwards until they have told you every thing that sucks with their current Plan.

YOU: How much do you think it is costing you by talking to people who can’t buy right away?

THEM: Let them answer. Dig deeper into what the REAL cost of the loss of this time is doing to them personally, financially, missing family time, opportunity cost, etc.

NOTE: We use T.I.M.E.R to dig down here. What is it costing them in:

  • Time
  • Identity
  • Money
  • Energy
  • Reputation

Once you’ve used T.I.M.E.R. to quantify exactly how much their current Plan is costing them, you can start to sum up the diagnosis portion of the conversation:

YOU: So it sounds like having a solution might be pretty valuable for you?

THEM: Yes it would. Let them tell you how valuable saving that time would be by prompting them – “tell me more”, “what else”, “is there anything else”

YOU: It sounds like being able to qualify leads before you get on the phone with them might be something that could be helpful.

NOTE – Get them to agree that their old Plan is something they no longer want to do and that they are interested in something better (your new plan).

THEM: Let them tell you all the reasons why their current plan needs to change

YOU: So is this something you’d like to fix right now, or is it more of a back burner thing?

THEM: Get them to confirm they want to fix the problem now. If they don’t want to fix it stay in touch but it’s not the right time for them yet. You can follow up and drip out more case studies and results of others you have helped over time until they see it as a front burner issue.

THIS STAGE HAS ALL BEEN ABOUT CONFIRMING THEIR CURRENT PLAN IS NOT WORKING.

You want them to buy into the fact that their current plan sucks and then present them with a new, clearly different and far superior plan to achieve what they want.

If they agree they want to do something now, you can present your New Plan:

YOU: Well I’m not sure if this will work for you or not, but I’ve helped (name a couple of other agents you’ve helped) to streamline their prospecting by automating the process of qualifying leads so they are only getting on the phone with people who are ready to go now.

They’ve found they are saving up to 20 hours a week, and the people they are talking to are usually very qualified and close to buying a home.

Some of the other benefits they are seeing are (list a few of the main benefits and actual results so they can see it’s a good idea)

Does that sound like something that might be helpful?

THEM: Yes it does. How much does it cost?

YOU: Well so we can make sure this is a good fit, would you be open to discussing the details on a 15 minute Zoom call?

THEM: Yes/no continue the conversation from there – book the call or follow up later.

________________

This is one example of how a conversational close could help you turn people who are on the fence into buyers during your Product Launch.

I’d love to hear about your results of you test out this form of cold outreach.

And if you have any questions, just let me know by replying to this message.

Warm regards,

Rocky

P.S. I’ve set aside some time this month to help 2 new clients implement a warm or cold outreach and conversational close campaign for their business.

If you have a digital products business, you are making at least 20 low-ticket front end sales each month, and you have a high-ticket backend offer with the capacity to add more clients or members, I might be able to help.

Just hit reply and let me know about your situation and I’ll send you all the details.

Get People To Buy Before, During And After Your Product Launch

I’ve run and watched a lot of people do a Product Launch over the years, and one of the key differences between those that hit it out of the park and those that fail is the ability to get the attention of your audience by targeting their present pain.

A lot of people try to make sales by focusing on future gain, but addressing a prospects present pain and offering them a dream come true solution is your key to making a bunch of sales during your launch.

With this in mind, I thought I’d share this story from my friend Travis Sago. There are many lessons contained here apart from the obvious:
_______________

More Sales Opportunities Than You Can Shake a Stick At…

At about age 10, I was an Opie Taylor ugly kid…

…all freckles, elbows and knees.

I’d paint house numbers on the curb for folks for extra baseball cards and pinball money.

I had to knock on doors to get business.

I sucked (at first).

You got about 2 secs before you get the door slammed in your face.

I wasn’t a pretty little Shirley Temple…or cute like “Mikey” on the cereal commercials.

I was pigheadedly persistent, though, so I had that going. ????

My one-liner was something like, “Hey, Mister, would you like me to paint your curb number for ya?”

“Not interested!

SLAM!”

I’d knock on 5 or 10 doors before I got a “yes.”

The problem was my bike limited my “territory.”

I lived in Riverside, Ca, so I had some room for error, but Mom would only let me expand so far!

One day, I got an excited “yes,” which was unusual.

My “client” told me she’d just ordered pizza the night before and it took forever and her kids were wailing because the pizza guy couldn’t find her house.

“NOTE TO SELF!” I thought.

And this changed everything.

Now when they opened the door, I jangled my bucket and supplies and asked them, “Do you order pizza or carryout?”

(This was BEFORE Dominoes.)

Between the curious confusion about my bucket and the “Pizza” question…I almost always got a “yes.”

“Do you ever have to wait forever? While your stomach eats itself and the kids are going crazy?”

“YES!!!”

“That’s cuz the pizza dude can’t see your house number. Would ya like me to paint it back on there for ya?”

The next question was almost always, “How much?”

Then I “had ’em” because I could paint it on cheaper than they could buy all the supplies.

It was unusual for me to knock on 10 doors and NOT get almost everyone to pony up 10 bucks with my “new offer.”

Which was HOT FOOD, faster!

Who doesn’t want thaaaat?

Moral of the story…

They wouldn’t gimme 2 seconds when I started in with my PRODUCT.

But they gave me just enough time when I started with a PRESENT PAIN and showed them how I could relieve that pain!

I sweatergod, getting this made me one of the richest kids in the neighbourhood.

Today, this is even more important in posts, emails, VSL openers, etc.

You’ve got 2 seconds or LESS to not get the virtual door slammed in your face.

The 1st thing you say, better answer WHY they should pay attention.

The 1st sale you must make is getting their attention.

Smarty McSmarty Pants is wagging his head up and down, saying, “I know that already!”

But then he posts a big long post talking the logical reasons folks should attend his workshop or buy his product or whatever.

Now, if they’re Kim Kardashian or Brad Pitt…

They can probably lollygag a bit and they’ll keep the door open for them.

For the rest of us…

We want to start with an Escape from Hell Symptom so we open up their earhole and heart…and THEN talk about heaven and how we can help them.
______________

Rocky here again: As I mentioned, there are a lot of lessons in this post, apart from the obvious one which is we have to get our prospect’s attention during your Product Launch by talking about their PRESENT PAIN instead of blabbing on about our product or service (eg. A missed or late pizza delivery was their present pain).

How many more lessons can you see hidden in plain sight in this post?

If you’d like me to share them all with you, and then show you how to implement them in your business, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

 

How To Sell Based On Value Not Price (And Sell For Higher Prices)

I am often asked by Product Launch Formula owners how they can increase their prices without losing sales. The key thing to remember is people are buying VALUE and most of them will pay more if they can clearly see they are getting better Value from you than anyone else.

Something else to remember is there are many different ways people measure Value. Money is only one of them…

A great way to prove you are offering more Value than your competitors while RAISING your prices is by using T.I.M.E.R.

The Acronym stands for:

Time – How does what you offer save your customers Time? Is what you offer more efficient, complete the task more quickly, have a shorter learning curve, require less personal input, get better results for their time invested? A done-for-you-service has a much higher value than handing somebody an Ikea Package and asking them to watch 5 hours of tutorial videos so they can build it themselves.

Identity – How will owning your product or service enhance how people see themselves? People buy things that are totally unnecessary for survival (Ferrari’s, Boats, Rolex Watches, etc.) so their image matches their identity. How can you tap into this innate desire?

Money – How does your offer make or save money compared to your competitors? What will it cost them if they don’t fix their problem, and why is buying from you their best alternative even if you are more expensive initially (longer service life, better warranty, lower maintenance costs, cheaper to repair, higher resale value, etc.)?

Energy – How does buying from you save people from exerting unnecessary energy? Mowing the lawn or cleaning the pool on a hot afternoon requires a lot of energy. People are busy and want to relax when they are not working. How can you help them solve their problems without lifting a finger?

Reputation – How is buying from you going to make them look through other people’s eyes? People will go to the ends of the earth to protect, enhance or restore their reputation. How can you make them look good to their family, friends and others by buying from you? Luxury brands do this well. How can you copy them?

Incorporating some or all of these 5 elements into the marketing for your products and services massively increases the value you’ll be offering your customers.

Hope this helps.

Warm regards,

Rocky Tapscott

P.S. If you would like to register for one of my regular T.I.M.E.R. implementation sessions, please let me know by emailing me at rttgemails [at] gmail.com and I’ll get back to you with the details.