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Today’s 5 Most Profitable Product Launch Strategies

In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

  • The Seed Launch
  • The Internal Launch
  • The Joint Venture Launch
  • The Quick Launch
  • The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Your Product Launch Formula Content MUST Do This

One of the nuances many Product Launch Formula users miss is something I learned from Travis Sago:

If you want your launch struggle, try to change people’s beliefs.

If you want to get rich, shine insight where they haven’t looked and change people’s focus.

Where light goes, focus goes.

When focus changes, thoughts change (on their own).

When thought changes behaviour changes.

Then they credit you – forever!

And all you did was give them a new place to look.

This is why your Product Launch content MUST give people insights rather than just information.

When you share insight, and then invite people to join your Program go deeper with you, many of them will accept the invitation.

Watch how Jeff Walker does this as he takes you through his Product Launch Masterclass. You can register for free here for the next few days.

Warm regards,

Rocky “Offer Insight” Tapscott

P.S. Using insight to change people’s focus is one of the core requirements for a successful Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

More Money From Product Launch Formula Than You Can Spend?

Would you like to make more money from Product Launch Formula than you can ever spend? Here’s the secret it took me three decades in marketing to truly understand.

Before you start creating your product, find out exactly what Present Pain your audience is FED UP with, and give them an entirely new, exciting, and desirable way out.

Offering solutions to a nagging pain your audience wants relief from RIGHT NOW is far more effective than offering to help them achieve a future gain that is somewhere off in the future.

So how the hell do you do that I hear you asking.

The first step is to come up with a list of potential Present Pains you are confident your audience is suffering from. You’re looking for stuff you know they are ALREADY desperate to fix, or desires they want to achieve RIGHT NOW.

Then, you create a short email/post inviting people to make the change they ALREADY want to make to achieve that outcome. Ask people to respond back to you if they would like more details.

Then when people reply, spend time asking questions and listening to their answers.

Once they have told you exactly what they are looking for, make an offer based on what they just told you.

What questions should you ask?

Ask them:

  • What’s important to them about making the change? Keep asking until you get to the truth.
  • Is this a change you want to make now? Or later? Why?
  • What happens if they don’t make a change? Who else is affected? What would that mean for you and them?
  • What’s stopping them from making the change on their own?
  • What have they tried so far? What happened? Why did that not work?
  • Would they like help getting over the obstacle they just told you about?

If you ask a dozen people…

You WILL have your offer dialled in better than 99% of other marketers, and you WILL make sales.

Incorporate what you’ve learned into your sales page (or a Google Doc), and then send them to the offer and make sale after sale after sale.

So…

What this really boils down to is:

  • Make invitations
  • Ask Questions
  • Put it in an offer
  • Keep listening, write down what they say and adjusting the offer
  • Make millions in sales

I truly hope this helps you to perfectly dial in your Product Launch Formula offer to make more money than you can ever spend.

Now having said that…

Jeff Walker is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “PLF since 2008” Tapscott

P.S. My grandmother never learned to drive. She depended on Granddad or other people to get her to where she needed to go, or she had to walk.

Not sure about you, but PLFers REFUSE to be dependent on others to live our lives AND we feel life is too short to walk everywhere! Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Launch.ai Makes Product Launch Formula The Killer App

I think it was only last year that Launchy.ai was first included with Product Launch Formula as a way to help Content and Course Creators develop quality content for their launches quickly and easily.

And Launchy has been a fantastic tool for helping PLF owners to significantly cut down the Time it takes to go from idea to Content Creation to Launch.

But something that many have missed is that since many of us have got a library of video, audio and/or written content going back for years, Launchy.ai is perfect for repurposing all of that stuff and bringing it up to date for new audiences.

One of the things we’re excitedly focused on is using Launch.ai to repurpose our content into books, courses, membership programs and so much MORE!

I am blown away by what the program and some of the other AI tools can create that we can monetise in various ways.

There are endless money machines we can build using A.I.

In fact we believe MARRYING AI and repurposing our existing content gives birth to the most stress-free income streams ever created!

If you don’t have content of your own?

There are thousands of experts, coaches, consultants, content creators, and business owners with a fortune in IP just “sitting under their mattresses.”

…without the know-how or time to monetize it.

How cool would it be to be able to use Launchy.ai and Product Launch Formula to start earning royalty payments for content you didn’t even own?

If that is something that excites you too, I’ll be sharing how to do that with people who purchase Product Launch Formula through my affiliate link during Jeff Walker’s upcoming Product Launch Masterclass.

To jump on the Masterclass list and make sure you don’t miss anything, you can visit this page.

Or if you have any questions, feel free to click here to get in touch.

I’m looking forward to chatting with you about some exciting ideas for getting the most out of Product Launch Formula.

Cheers,

Rocky “Repurposing” Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Crush It With A Product Launch Even If Nobody Knows You

One of the secrets to getting great results using Jeff Walkers Product Launch Formula is to use Specificity and Relevance in every piece of launch content and especially when you are making your offer.

If you have level 10 authority like Tony Robbins, you can make very general offers (like Unleash the Power Within) with airy-fairy benefits and low specificity and still make a fortune.

But if you have level 1 authority, you must have very tight specificity and relevance or your audience is going to ignore you.

Many people believe Authority and fame are must-haves to make money.

The truth isAuthority is only REQUIRED to make money if you don’t have specificity.

Making sales seem so hard because people watch Tony Robbins make offers and see him rake in millions.

But when they make a general offer with no specificity from a position of no Authority they have to use 30 page sales letters, 60 minute VSLs, Webinars and sales calls to close the deal.

The Secret To A Successful Product Launch

We must be SPECIFIC and RELEVANT!

We must talk about a very TANGIBLE relief from a Present Pain, be able to point a finger at the results people will get, and including a time frame for when people can expect results really helps.

Some Examples To Drive This Home

1) Most people are pretty happy to jump into cars with people we don’t know AT ALL to give us rides. We are literally risking our LIVES trusting somebody we have never met.

Why?

Because we have a super specific need…and it’s a RIGHT NOW need.

2) We’ll go to brand-new restaurants or stop at a food truck we’ve never seen before and let people we’ve never met prepare our food, which goes into our mouths!

Why?

Because we have a super specific need, NOW!

Authority is a nice card to have in your hand.

But if you don’t have it…

Get as specific and relevant as you can.

And your product launch results will be off the charts.

Most of our competitors…

Most marketers…

DO NOT KNOW THIS!

That’s why they book themselves on podcasts every week, and pump out a dozen videos every month, push out content to 5 different platforms every day, and fill their calendar with busy work because they think they must have AUTHORITY.

But if we can create an offer that nails specificity and relevance to our audience, we can print money.

I hope this helps during your next launch.

Cheers,

Rocky “specificity & relevance” Tapscott

P.S. If you’d like some help to dial in your offer so that it’s super specific and hyper relevant to your audience, we should get to know each other. Click here to get in touch and let’s see if we can work a little magic together.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

World’s Most Profitable, Leverageable And Misunderstood Asset

As Robert Kiyosaki says in his Rich Dad, Poor Dad book series, the wealthy don’t work for money. Many of them work to create the most profitable, most leveragable, and most misunderstood assets instead.

And these assets pour dividends, royalties, rents and residual income into their bank accounts whether they are working, relaxing or just goofing off…

When I first read Rich Dad, Poor Dad my focus was on property investment because I already had a couple of rentals, and I didn’t know about the stock market, Art, Commodities, Bonds or anything else for that matter.

Kiyosaki hinted at other types of assets, but because he didn’t spell it out in a way I understood, I missed the lesson he was teaching.

So what IS the Worlds most profitable, leveragable and mis-understood asset?

It’s Intellectual Property, often referred to as IP.

You’ve probably hears about I.P. being sold or traded for huge amounts.

  • Disney purchased the Rights to The Muppets, Pixar, Marvel, Lucasfilm, and 20th Century Fox, giving them ownership of major franchises like Toy Story and Star Wars. (Source)
  • Bob Dylan sold 100% of his publishing catalogue to Universal Music Publishing (est. US$300-400 million). On January 24, 2022, Sony acquired his master recordings. That’s worth another ~US$200 million (Source)
  • Stevie Nicks sold a majority stake in her songs to Primary Wave, US$100 million (Source)

However these huge deals are just the tip of an Iceberg of opportunity for the rest of us!

Anybody can use Intellectual Property to make income and capital gains once they know how.

5 reasons Intellectual Property is the most profitable asset class

#1- It’s at the top of the Asset Pyramid

Need a product? You can easily buy, rent or borrow the I.P. to a product by licensing it from somebody else.

Need product distribution? Tap into other people’s networks by placing your product into their customer flow.

Need both? We can use other people’s products AND other people’s distribution at the same time by just putting the deals together.

#2 – It Beats Real Estate By A Mile

I.P. has no tenants, toilets, or termites. And you don’t need to have good credit or spend 20 years in debt waiting for prices and rents to rise to start seeing great passive income.

#3 – Outperforms Stocks & Other Financial Markets

If you start saving diligently now and with hard work, persistence and after sitting through a crash every decade or so… in 30 or 40 years you may have $10 million.

You could then put it into bonds and generate $400k a year – 30 years from now. After inflation, that’s not going to go as far as it does now

#4 – Busting our arse running a business

We need people who will take on the responsibility and risk of running a business. The world would be a tragic place without them. A few will be lucky enough to sell to Private Equity or another buyer for a huge payday.

But I’m 65 now and I don’t want to marry a business and divorce my life for 5, 10 or 20 years.

And while a big payday would be great, it’s the recurring INCOME I’m after. I love earning royalties and residual payments for “work” I trade for assets once.

This income can be mine NOW, by owning or controlling one or two pieces of intellectual property and placing them into the buyer flow of OTHER PEOPLE’S businesses.

#5 – I.P. can be created out of Thin Air

You can have NO money, NO reputation and be dumped in a strange city…

…and if you can find a public library with computer access, you can be earning royalties and residuals within 7 to 14 days.

BONUS REASON: Intellectual Property will ALWAYS be wanted, desired and in demand.

So if you have products or distribution, you are potentially sitting on an untapped goldmine.

If you’d like some help to mine that gold and turn it into cash you can spend but you’re not sure where to start, we should get to know each other.

I may be able to help you identify the best opportunities and avoid the pitfalls. There’s no up-front or ongoing fees, and you only pay me a percentage of the increased profits I bring in after the money is sitting in your Merchant or Paypal account.

It you’re interested in learning more or even just a little curious, Click here to get in touch.

Take care,

Rocky “Residual royalties” Tapscott

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

With A High Ticket Product Launch You MUST Presell Price

If you are running a product launch for a high ticket product or service (anything over $500 qualifies), then one of the biggest and most intractable objections you will get will be people complaining about price.

They may NOT be outright telling you the price is to high, but you will know they are thinking it and your sales will reflect it.

The fact is many people will THINK the price is too high if you haven’t PRE-SOLD the price before you make your offer.

Now you can always do nothing and hope things turn around…

Maybe your launch will go well and your business will survive?

I don’t have a crystal ball…

But for those who are proactive and don’t want their success to be at the mercy of “the flying fickle finger of fate” (hat tip to Monty Python)…

Pre-Selling Price is one of the most important of the 5Ps.

So how do we Pre-Sell Price During Our Product Launch?

One simple way is to point out how much NOT buying is going to cost your prospects.

Let’s say you are selling a $2,000 Training and Coaching Program that teaches business owners how to launch their own product, service or business.

Through researching your current buyers, you know your average prospect sells a $500 product, generates 1,000 prospects a month, and converts 3% of those people into customers.

So the math is: 1,000 X 3% = 30 new customers

30 X $500 = $15,000

Per month.

To Pre-Sell your $2,000 Price, you casually mention that your typical customer has increased their conversions from 3% to 6% by using the process they will learn in the Program.

You could even use the example above (although most business owners will intuitively GET how much doubling conversions will make them) soo it’s impossible for them to miss the implications.

Now many prospects would feel like an idiot for NOT buying your $2,000 Program because you have shown them they could be missing out on an extra $15,000 A MONTH.

Makes your $2,000 price seem insignificant doesn’t it?

I’d love to see your results of you test this in your business.

Cheers,

Rocky “always Pre-Selling” Tapscott

P.S. This is just one way to Pre-Sell Price. And Price is only one of the 5Ps of Pre-Selling.

If you’d like my help to instal all of the 5Ps into your product launch or evergreen content, we should get to know each other. Click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Guarantee Your Product Launch Is A Success

One proven way to make sure your next product launch is a huge success and have people thank you at the same time is this…

Don’t try to sell them on a new concept…

Trying to convince people they need to buy into a new idea takes a lot of explaining, and usually involves Webinars, long-arsed sales pages or VSLs, or funnels, appointment setters and closers doing 90 minute sales calls.

If you want to come up with an Easy Yes offer, an offer people feel like they’d need to be an idiot not to take you up on, then sell them something they are already PRE-SOLD on…

What are the people in your audience already pre-sold on?

That takes a little research, but you can guarantee it will be solving a problem or offering a solution to a Present pain that they are FED UP WITH and sick of having in their lives.

You can ALSO bet your people are already pre-sold on being respected, admired and loved by other people…even to strangers.

Show them how they can get that with you by buying during your Product Launch and watch the sales come in so fast your head spins.

I’d love to see what you come up with if you test this idea.

Warm regards,

Rocky

P.S. Creating a Hell Yes offer by giving people what they are PRE-SOLD on is the fastest way to make your merchant account sing with profitable sales. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.