Tag Archives: jeff walker

Jeff Walker’s Product Launch Masterclass Is Starting Soon

Jeff Walker is now kicking off his FREE deep dive launch training called the Product Launch Masterclass.every week on Sunday!

He used to only run the Masterclass once each year, but now he’s starting it fresh every week so more people can have access to the training, and start using his launch strategies to sell more of their products and services.

Here’s the problem a lot of people face…

Every day, entrepreneurs take product launch advice from people who’ve never actually run a big launch, or even a single successful one.

And Jeff gets it. 20 years ago, he was just trying to find his way, too. He was a desperate stay-at-home dad with only 17 people on an email list, and it was hard to know who to listen to.

His first launch brought in just $1,650.

Not a crazy amount of money, but it was life-changing for Jeff. It was PROOF that he was onto something. And it was the seed that turned into Product Launch Formula®.

A system that he’s used to build a $100 million business.

And a system that’s helped his students generate over $1 BILLION in sales over the last 20 years.

And now, we have the chance to see it in action again.

This is where he pulls back the curtain on the entire Product Launch Formula system, which has built countless 6, 7, and even 8-figure businesses. So don’t miss out!

👉 Click here to save your seat.

See you there,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

6 Mental Triggers That Will Make Your Launch Irresistible

Every successful product launch isn’t just about content or the offer, it’s about psychology. Human decision-making has always been influenced by hidden levers in our minds, what Jeff Walker calls mental triggers.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

These triggers are hardwired. They’ve guided our choices for thousands of years, and they still shape every buying decision we make today.

By weaving them into your pre-launch content, you transform a simple series of videos or posts into a powerful momentum-building experience that makes people want to buy.

Here are six of the most powerful triggers, and how they build on each other when layered together.

1. Community: Belonging Drives Behavior

We all crave belonging. When we identify as part of a group, we instinctively behave in line with its norms. Online communities can be just as strong as offline ones. Think of fandoms, mastermind groups, or Facebook, Skool or Mighty Networks communities.

When your launch content creates a sense of “we,” you spark commitment. Viewers aren’t just watching your videos, they’re joining a tribe of like-minded people on the same journey. That belonging drives action far more than logic alone.

2. Anticipation: The Pull of What’s Next

From birthdays to season finales, anticipation makes experiences magnetic. In a launch, you’re not just dropping random videos, you’re building a storyline. Each pre-launch piece hints at the next, creating curiosity and excitement.

When your audience eagerly awaits the next installment, they’re leaning forward. That anticipation keeps them engaged right up to the cart opening, and ensures your offer feels like the natural “next episode.”

3. Authority: Expertise Creates Influence

When someone wears a white coat or a uniform, people listen. Authority is a universal shortcut: if you’re an expert, people assume your advice is valuable.

In launches, authority is built by teaching valuable insights in your pre-launch content. Each lesson you share demonstrates mastery. Over time, viewers stop asking, “Do I trust this person?” and start asking, “How can I learn more from them?”

4. Reciprocity: Give to Receive

Humans are wired for fairness. When someone gives us a gift, we feel compelled to return the favor. This is reciprocity, and it’s one of the most reliable triggers in marketing.

When you deliver free, high-value content before asking for the sale, you activate this instinct. Viewers feel grateful and want to give back, whether by commenting, sharing, or eventually buying your program.

And these positive comments can be the most powerful marketing you can get. Quite often one enlightened comment from somebody they have never met can be the fence-tipper for people who were undecided about joining your program.

5. Social Proof: We Follow the Crowd

When we’re unsure what to do, we look at what others are doing. That’s why restaurant reviews, Amazon stars, and testimonials matter so much.

In your launch, social proof grows organically as people engage. Comments, shares, and testimonials show that others value what you’re teaching. The message becomes: “If all these people are in, maybe I should be too.”

6. Scarcity: We Want What’s Rare

Gold, diamonds, limited-edition sneakers: scarcity makes things desirable. In launches, scarcity usually comes from limited enrolment windows, disappearing bonuses, or a capped number spots.

Scarcity shifts decisions from “someday” to “today.” It’s the final nudge that turns hesitation into action.

How the Mental Triggers All Work Together

Individually, each trigger is powerful. But stacked together in your pre-launch, they’re transformational:

Authority + Reciprocity → From the first video, you’re proving expertise while giving freely. Your audience respects you and feels indebted to you at the same time.
Anticipation + Social Proof → As the sequence unfolds, viewers look forward to the next release while noticing others are also engaged. Excitement compounds.
Community + Conversation → In the comments, people connect, answer each other’s questions, and begin to feel like they belong. They’re no longer passive viewers, they’re members of something bigger.
Scarcity layered on top → By the time the cart opens, your audience is eager, engaged, and surrounded by proof that others are joining. Scarcity pushes them over the line.

The result? A launch that feels less like a sales pitch and more like a movement.

The Core Insight

Jeff sums it up best: “Any one of these mental triggers is really powerful. Layer them on top of each other in your pre-launch, and that’s where the magic starts to happen.”

You’re not manipulating people. You’re aligning with the psychology that naturally guides human decision-making. When you combine value-driven teaching with these timeless triggers, you don’t just sell a product, you create an experience people are grateful to be part of.

Final Takeaway

The six mental triggers: community, anticipation, authority, reciprocity, social proof, and scarcity, are the secret engine behind product launches that don’t just sell, but scale. Use them wisely, weave them together, and you’ll find your pre-launch content becomes irresistible, your sales natural, and your impact unstoppable.

I’d love to hear how you are using these mental triggers in your Product Launch.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Product Launch Masterclass Starts Next Week

Jeff Walker’s Product Launch Masterclass starts next week, and as soon as you register, you’ll receive an email where Jeff shares some cool info about how he’s raising the bar for this year’s Masterclass.

Jeff and his team have some exciting plans for this year, including surprise bonuses and “Easter eggs” in the lessons.

This year’s Masterclass is coming at a very good time, because a lot of people feel uneasy about the future right now. And a lot of things that used to work in launches aren’t working anymore.

But Product Launch Formula has worked for the past 20 years, and it’s still driving million+ dollar launches – including his own.

So starting on Monday, August 18th, he’s going to take you behind the scenes of his biggest launch of the year.

You’ll get to see how he’s shaping his offer, the messaging he’s using now, and the entire strategy, as it’s unfolding.

Register for the Product Launch Masterclass here, and then you’ll be able to check out the sneak preview, and you’ll be all set for when the first lesson drops on Monday!

Warm regards,

Rocky Tapscott

P.S. Lesson 1 drops on Monday, August 18th. Register for the training here then save the date in your calendar so you don’t miss it.

Today’s 5 Most Profitable Product Launch Strategies

In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

The Seed Launch
The Internal Launch
The Joint Venture Launch
The Quick Launch
The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Your Product Launch Formula Content MUST Do This

One of the nuances many Product Launch Formula users miss is something I learned from Travis Sago:

If you want your launch struggle, try to change people’s beliefs.

If you want to get rich, shine insight where they haven’t looked and change people’s focus.

Where light goes, focus goes.

When focus changes, thoughts change (on their own).

When thought changes behaviour changes.

Then they credit you – forever!

And all you did was give them a new place to look.

This is why your Product Launch content MUST give people insights rather than just information.

When you share insight, and then invite people to join your Program go deeper with you, many of them will accept the invitation.

Watch how Jeff Walker does this as he takes you through his Product Launch Masterclass. You can register for free here for the next few days.

Warm regards,

Rocky “Offer Insight” Tapscott

P.S. Using insight to change people’s focus is one of the core requirements for a successful Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Get The Most From AI – The Product Launch Masterclass

Jeff Walker is about to get started with his Product Launch Masterclass, and one of the key topics is how to get the most from ai in your next launch.

In this years Free Masterclass Jeff is going to show you everything you need to know to start and grow your online business, including how to create – and sell – your course, product, service, coaching, or membership site.

There are going to be three different lessons in all, each building on the one before.

Jeff’s going to cover:

The best way to sell in today’s crowded market (and how even brand-new business owners can stand out in crowded markets)
What kind of launch is right for you
How best free AI tools can take you from idea to launch quickly

… and much more!

He’s also got a bunch of bonuses for you, including downloads, PDF blueprints, and real-world case studies… basically, he’s giving you everything you need to put his system to work. And it’s totally free.

You just need to register here:

Cheers,

Rocky

P.S. The entire Launch Masterclass is free… but it’s only going to be available for a few days. Get it here while you can.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

More Money From Product Launch Formula Than You Can Spend?

Would you like to make more money from Product Launch Formula than you can ever spend? Here’s the secret it took me three decades in marketing to truly understand.

Before you start creating your product, find out exactly what Present Pain your audience is FED UP with, and give them an entirely new, exciting, and desirable way out.

Offering solutions to a nagging pain your audience wants relief from RIGHT NOW is far more effective than offering to help them achieve a future gain that is somewhere off in the future.

So how the hell do you do that I hear you asking.

The first step is to come up with a list of potential Present Pains you are confident your audience is suffering from. You’re looking for stuff you know they are ALREADY desperate to fix, or desires they want to achieve RIGHT NOW.

Then, you create a short email/post inviting people to make the change they ALREADY want to make to achieve that outcome. Ask people to respond back to you if they would like more details.

Then when people reply, spend time asking questions and listening to their answers.

Once they have told you exactly what they are looking for, make an offer based on what they just told you.

What questions should you ask?

Ask them:

What’s important to them about making the change? Keep asking until you get to the truth.
Is this a change you want to make now? Or later? Why?
What happens if they don’t make a change? Who else is affected? What would that mean for you and them?
What’s stopping them from making the change on their own?
What have they tried so far? What happened? Why did that not work?
Would they like help getting over the obstacle they just told you about?

If you ask a dozen people…

You WILL have your offer dialled in better than 99% of other marketers, and you WILL make sales.

Incorporate what you’ve learned into your sales page (or a Google Doc), and then send them to the offer and make sale after sale after sale.

So…

What this really boils down to is:

Make invitations
Ask Questions
Put it in an offer
Keep listening, write down what they say and adjusting the offer
Make millions in sales

I truly hope this helps you to perfectly dial in your Product Launch Formula offer to make more money than you can ever spend.

Now having said that…

Jeff Walker is holding his 2024 Product Launch Formula Masterclass in a few days time.

If you’d like to jump onto his pre-launch list so you don’t miss any of the training, you can do that here.

Warm regards,

Rocky “PLF since 2008” Tapscott

P.S. My grandmother never learned to drive. She depended on Granddad or other people to get her to where she needed to go, or she had to walk.

Not sure about you, but PLFers REFUSE to be dependent on others to live our lives AND we feel life is too short to walk everywhere! Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Launchy.ai Makes Product Launch Formula The Killer App

I think it was only last year that Launchy.ai was first included with Product Launch Formula as a way to help Content and Course Creators develop quality content for their launches quickly and easily.

And Launchy has been a fantastic tool for helping PLF owners to significantly cut down the Time it takes to go from idea to Content Creation to Launch.

But something that many have missed is that since many of us have got a library of video, audio and/or written content going back for years, Launchy.ai is perfect for repurposing all of that stuff and bringing it up to date for new audiences.

One of the things we’re excitedly focused on is using Launch.ai to repurpose our content into books, courses, membership programs and so much MORE!

I am blown away by what the program and some of the other AI tools can create that we can monetise in various ways.

There are endless money machines we can build using A.I.

In fact we believe MARRYING AI and repurposing our existing content gives birth to the most stress-free income streams ever created!

If you don’t have content of your own?

There are thousands of experts, coaches, consultants, content creators, and business owners with a fortune in IP just “sitting under their mattresses.”

…without the know-how or time to monetize it.

How cool would it be to be able to use Launchy.ai and Product Launch Formula to start earning royalty payments for content you didn’t even own?

If that is something that excites you too, I’ll be sharing how to do that with people who purchase Product Launch Formula through my affiliate link during Jeff Walker’s upcoming Product Launch Masterclass.

To jump on the Masterclass list and make sure you don’t miss anything, you can visit this page.

Or if you have any questions, feel free to click here to get in touch.

I’m looking forward to chatting with you about some exciting ideas for getting the most out of Product Launch Formula.

Cheers,

Rocky “Repurposing” Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Crush It With A Product Launch Even If Nobody Knows You

One of the secrets to getting great results using Jeff Walkers Product Launch Formula is to use Specificity and Relevance in every piece of launch content and especially when you are making your offer.

If you have level 10 authority like Tony Robbins, you can make very general offers (like Unleash the Power Within) with airy-fairy benefits and low specificity and still make a fortune.

But if you have level 1 authority, you must have very tight specificity and relevance or your audience is going to ignore you.

Many people believe Authority and fame are must-haves to make money.

The truth isAuthority is only REQUIRED to make money if you don’t have specificity.

Making sales seem so hard because people watch Tony Robbins make offers and see him rake in millions.

But when they make a general offer with no specificity from a position of no Authority they have to use 30 page sales letters, 60 minute VSLs, Webinars and sales calls to close the deal.

The Secret To A Successful Product Launch

We must be SPECIFIC and RELEVANT!

We must talk about a very TANGIBLE relief from a Present Pain, be able to point a finger at the results people will get, and including a time frame for when people can expect results really helps.

Some Examples To Drive This Home

1) Most people are pretty happy to jump into cars with people we don’t know AT ALL to give us rides. We are literally risking our LIVES trusting somebody we have never met.

Why?

Because we have a super specific need…and it’s a RIGHT NOW need.

2) We’ll go to brand-new restaurants or stop at a food truck we’ve never seen before and let people we’ve never met prepare our food, which goes into our mouths!

Why?

Because we have a super specific need, NOW!

Authority is a nice card to have in your hand.

But if you don’t have it…

Get as specific and relevant as you can.

And your product launch results will be off the charts.

Most of our competitors…

Most marketers…

DO NOT KNOW THIS!

That’s why they book themselves on podcasts every week, and pump out a dozen videos every month, push out content to 5 different platforms every day, and fill their calendar with busy work because they think they must have AUTHORITY.

But if we can create an offer that nails specificity and relevance to our audience, we can print money.

I hope this helps during your next launch.

Cheers,

Rocky “specificity & relevance” Tapscott

P.S. If you’d like some help to dial in your offer so that it’s super specific and hyper relevant to your audience, we should get to know each other. Click here to get in touch and let’s see if we can work a little magic together.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

World’s Most Profitable, Leverageable And Misunderstood Asset

As Robert Kiyosaki says in his Rich Dad, Poor Dad book series, the wealthy don’t work for money. Many of them work to create the most profitable, most leveragable, and most misunderstood assets instead.

And these assets pour dividends, royalties, rents and residual income into their bank accounts whether they are working, relaxing or just goofing off…

When I first read Rich Dad, Poor Dad my focus was on property investment because I already had a couple of rentals, and I didn’t know about the stock market, Art, Commodities, Bonds or anything else for that matter.

Kiyosaki hinted at other types of assets, but because he didn’t spell it out in a way I understood, I missed the lesson he was teaching.

So what IS the Worlds most profitable, leveragable and mis-understood asset?

It’s Intellectual Property, often referred to as IP.

You’ve probably hears about I.P. being sold or traded for huge amounts.

Disney purchased the Rights to The Muppets, Pixar, Marvel, Lucasfilm, and 20th Century Fox, giving them ownership of major franchises like Toy Story and Star Wars. (Source)
Bob Dylan sold 100% of his publishing catalogue to Universal Music Publishing (est. US$300-400 million). On January 24, 2022, Sony acquired his master recordings. That’s worth another ~US$200 million (Source)
Stevie Nicks sold a majority stake in her songs to Primary Wave, US$100 million (Source)

However these huge deals are just the tip of an Iceberg of opportunity for the rest of us!

Anybody can use Intellectual Property to make income and capital gains once they know how.

5 reasons Intellectual Property is the most profitable asset class

#1- It’s at the top of the Asset Pyramid

Need a product? You can easily buy, rent or borrow the I.P. to a product by licensing it from somebody else.

Need product distribution? Tap into other people’s networks by placing your product into their customer flow.

Need both? We can use other people’s products AND other people’s distribution at the same time by just putting the deals together.

#2 – It Beats Real Estate By A Mile

I.P. has no tenants, toilets, or termites. And you don’t need to have good credit or spend 20 years in debt waiting for prices and rents to rise to start seeing great passive income.

#3 – Outperforms Stocks & Other Financial Markets

If you start saving diligently now and with hard work, persistence and after sitting through a crash every decade or so… in 30 or 40 years you may have $10 million.

You could then put it into bonds and generate $400k a year – 30 years from now. After inflation, that’s not going to go as far as it does now

#4 – Busting our arse running a business

We need people who will take on the responsibility and risk of running a business. The world would be a tragic place without them. A few will be lucky enough to sell to Private Equity or another buyer for a huge payday.

But I’m 65 now and I don’t want to marry a business and divorce my life for 5, 10 or 20 years.

And while a big payday would be great, it’s the recurring INCOME I’m after. I love earning royalties and residual payments for “work” I trade for assets once.

This income can be mine NOW, by owning or controlling one or two pieces of intellectual property and placing them into the buyer flow of OTHER PEOPLE’S businesses.

#5 – I.P. can be created out of Thin Air

You can have NO money, NO reputation and be dumped in a strange city…

…and if you can find a public library with computer access, you can be earning royalties and residuals within 7 to 14 days.

BONUS REASON: Intellectual Property will ALWAYS be wanted, desired and in demand.

So if you have products or distribution, you are potentially sitting on an untapped goldmine.

If you’d like some help to mine that gold and turn it into cash you can spend but you’re not sure where to start, we should get to know each other.

I may be able to help you identify the best opportunities and avoid the pitfalls. There’s no up-front or ongoing fees, and you only pay me a percentage of the increased profits I bring in after the money is sitting in your Merchant or Paypal account.

It you’re interested in learning more or even just a little curious, Click here to get in touch.

Take care,

Rocky “Residual royalties” Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

With A High Ticket Product Launch You MUST Presell Price

If you are running a product launch for a high ticket product or service (anything over $500 qualifies), then one of the biggest and most intractable objections you will get will be people complaining about price.

They may NOT be outright telling you the price is to high, but you will know they are thinking it and your sales will reflect it.

The fact is many people will THINK the price is too high if you haven’t PRE-SOLD the price before you make your offer.

Now you can always do nothing and hope things turn around…

Maybe your launch will go well and your business will survive?

I don’t have a crystal ball…

But for those who are proactive and don’t want their success to be at the mercy of “the flying fickle finger of fate” (hat tip to Monty Python)…

Pre-Selling Price is one of the most important of the 5Ps.

So how do we Pre-Sell Price During Our Product Launch?

One simple way is to point out how much NOT buying is going to cost your prospects.

Let’s say you are selling a $2,000 Training and Coaching Program that teaches business owners how to launch their own product, service or business.

Through researching your current buyers, you know your average prospect sells a $500 product, generates 1,000 prospects a month, and converts 3% of those people into customers.

So the math is: 1,000 X 3% = 30 new customers

30 X $500 = $15,000

Per month.

To Pre-Sell your $2,000 Price, you casually mention that your typical customer has increased their conversions from 3% to 6% by using the process they will learn in the Program.

You could even use the example above (although most business owners will intuitively GET how much doubling conversions will make them) soo it’s impossible for them to miss the implications.

Now many prospects would feel like an idiot for NOT buying your $2,000 Program because you have shown them they could be missing out on an extra $15,000 A MONTH.

Makes your $2,000 price seem insignificant doesn’t it?

I’d love to see your results of you test this in your business.

Cheers,

Rocky “always Pre-Selling” Tapscott

P.S. This is just one way to Pre-Sell Price. And Price is only one of the 5Ps of Pre-Selling.

If you’d like my help to instal all of the 5Ps into your product launch or evergreen content, we should get to know each other. Click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Guarantee Your Product Launch Is A Success

One proven way to make sure your next product launch is a huge success and have people thank you at the same time is this…

Don’t try to sell them on a new concept…

Trying to convince people they need to buy into a new idea takes a lot of explaining, and usually involves Webinars, long-arsed sales pages or VSLs, or funnels, appointment setters and closers doing 90 minute sales calls.

If you want to come up with an Easy Yes offer, an offer people feel like they’d need to be an idiot not to take you up on, then sell them something they are already PRE-SOLD on…

What are the people in your audience already pre-sold on?

That takes a little research, but you can guarantee it will be solving a problem or offering a solution to a Present pain that they are FED UP WITH and sick of having in their lives.

You can ALSO bet your people are already pre-sold on being respected, admired and loved by other people…even to strangers.

Show them how they can get that with you by buying during your Product Launch and watch the sales come in so fast your head spins.

I’d love to see what you come up with if you test this idea.

Warm regards,

Rocky

P.S. Creating a Hell Yes offer by giving people what they are PRE-SOLD on is the fastest way to make your merchant account sing with profitable sales. To learn more about how to launch your product or service successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.