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Today’s 5 Most Profitable Product Launch Strategies

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In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

  • The Seed Launch
  • The Internal Launch
  • The Joint Venture Launch
  • The Quick Launch
  • The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Outsource Your Product Launch Workflow With This 19-Point Checklist

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It’s no secret that running a Product Launch can involve a huge amount of work and suck up lots of your time and energy. That’s why outsourcing some or all of the grunt work can be a true life (and sanity) saver.

Of course there will be some things you are going to want to do yourself, but there are many tasks that don’t involve you operating in your Zone of Genius that other people can do nearly as well (or even better) than you.

Having these done by others can free up copious amounts of time and will allow you to do your absolute best work.

Let me give you some specific examples of tasks you can outsource that will help you to streamline the preparation and running of your next Product Launch:

  • Set up your launch website and sales funnel. This includes designing the site, creating the funnel page content, designing the checkout page, and creating the members area or download page for your customers to access their purchase.
  • Manage the technical details of your website for the initial launch and also on an ongoing basis. For example, you could hire someone to ensure your site is secure, and is up to the task of withstanding the increased traffic flow of a launch.
  • Create the email sequence for your Pre Launch Content. You could give this person an outline for your Pre Launch Content flow and they can upload the draft sequence to your CRM or Autoresponder service.
  • Plan and implement a pay per click advertising strategy to build and grow your Launch List.
  • Plan your social media marketing strategy for generating Launch traffic. You might have someone plan one aspect (such as Facebook marketing), or help you plan and integrate all major social media platforms into your overall marketing plan.
  • Find and recruit affiliates if you are at the stave of doing a JV Launch. This person could also manage your affiliate program on an ongoing basis, such as by running contests, sending out motivational emails to affiliates, sending payments (if you’re using a self hosting affiliate program), and other management tasks.
  • Create content for your blog. This includes ongoing how to articles, tips articles, product reviews and other content to generate traffic to grow your Launch List.
  • Write content for guest blogging. You can also hire someone to locate these sorts of lucrative guest blogging opportunities, and contact the blog owners on your behalf.
  • Create the sales letter or sales video for your Launch. Your copywriter can also create other sales materials to support the sales letter, such as your video sales letter script, solo emails and pay per click ads.
  • Write a report to use as a Lead Magnet. This could be a freebie to get people into your sales funnel, a paid product, or a bonus product to go along with your main Launch Offer.
  • Design an infographic. You can hire someone to put together the design only, or you can hire someone to do all the research as well.
  • Develop an app. This could be a lead magnet or a paid product. It might even be a web-based app you offer to members of your membership site.
  • Improve conversions. This person could test, track and tweak your sales letters, ads and overall marketing campaigns to fine tune your Launch offer.
  • Scout out lucrative advertising opportunities. This person can find ad venues and report back to you about the cost, the site’s demographics, as well as their impressions of the overall quality of the site. 
  • Arrange interviews and other publicity opportunities for you. For example, if applicable your person can land interview spots with local media, as well as national outlets such as talk radio. This person can also create and submit regular press releases.
  • Convert your text products into other formats. For example, this person could convert a book into an audio, video or even a Kindle book.
  • Optimize your website for the search engines (SEO). Your SEO specialist can optimize your site’s structure and content, as well as do a link-building campaign.
  • Plan a viral marketing campaign. Your consultant can help you design content and campaigns that are likely to go viral. Some freelancers even have connections or networks to help kick start the initial viral effect.
  • Do market research. This will help you identify additional profitable niches and give you ideas for future products.

Think of it this way: outsourcing in this way allows you to reach a place where you make money that you would otherwise miss out on.  Why not spend $25, $100, or $500 in order to make five, ten or a hundred times more while saving yourself a LOT of precious time and energy?

And if you would like to see how Jeff Walker, the inventor of the online Product Launch, uses Product Launch Formula process to launch his own premium product you you should click here to register for the Product Launch Masterclass, and watch how he does it…

Warm regards,

Rocky Tapscott
Product Launch Strategy

P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…

The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

How To GUARANTEE Product Launch Formula Will Be Successful

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Jeff Walkers Product Launch Formula MasterclassIf you are about to use the Product Launch Formula to launch (or relaunch) a product or service, this one piece of advice could be the difference between an amazing success or crickets when you make your offer.

The most important factor when it comes to selling ANY product is your offer. Unfortunately most people totally screw this up and their results reflect that.

The come up with an offer they THINK people will want to buy instead of KNOWING exactly what they want (and the reasons behind their buying decisions).

So we need to go to the best person in the world to GET ADVICE on how to make people fall over themselves to buy your offer!

Real Life EXAMPLE:

If you ask a marketer who are the people most likely to buy a milk shake EVERY DAY and why.

They’ll most likely say something “sugar addicted” people who can’t say no to a sweet or sugary drink.

You could ask 100 marketers the same question, and most of them will be WRONG.

Some of them might get close to the right answer.

But if you want to hit the exact reason some people will buy a Milkshake every day…

… the best option would be to sit in the drive thru at Wendys or McDonalds and ask CUSTOMERS, “How often do you buy a Milkshake?”

And then ask the people who buy one every day: “What has you purchase every day?”

And do you know what they might say?

“I buy because I get bored shitless on the 45 minute drive to work.”

By knowing this you know PRECISELY who to target.

You know how you might make your product even better.

Did you ever wonder why Milkshakes are so thick you have to work like crazy to suck the shake through the straw?

Because they wanted to make drinking the shake a SLOWER process…because people had to spend 30 to 90 minute driving to work and it makes the trip more enjoyable.

Want people to clamour over each other to buy when you are using Product Launch Formula?

Stop sitting in the corner trying to come up with the perfect offer for your product or service on your own.

The SUREST way if you want it to rain sales and money using the Product Launch Formula process…

… is to ASK your customers at the POINT OF SALE or as close to the point of sale (before or after) as possible.

And then plan your product and your Product Launch offer around what your customers have told you they want more than anything else.

If you’d like to learn more, Jeff Walker is about to start his annual Product Launch Formula Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

How To Add A Magic Trick To Product Launch Formula

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Jeff Walkers Product Launch Formula MasterclassOne factor that can make your Product Launch Formula launch is to use the Magic Trick of a powerful or Dramatic Demonstration to your pre-launch content.

The fact is a Dramatic Demonstration is Worth 1000 Promises…

When you demonstrate your magic before asking for money and you won’t need to do any convincing. 

People will ASK you to if they can see more.

When you make a promise to give value only AFTER payment, you will need hours of convincing, long sales copy, webinars, one on one sales calls and a bunch of references.

And you’ll waste a LOT of your precious life chasing after prospects and money.

Making A LOT Of Sales Using Product Launch Formula Is EASY

It’s super easy to generate an avalanche of sales during your Product Launch when you say, “Let me (or my program) work my magic for you, then just pay me after I pull the rabbit out of the hat.”

Now you know…

The secret to a $500k+ Launch from a 600 person email list in 30 days?

Demonstrate magic first.

The secret to 6 figure webinars with NO pitch whatsoever and a call to action in the description box below the replay?

Now you know, make magic and demonstrate value first.

If someone can’t perform magic RELIABLY for the right people under the right conditions…

You know where you’ll find them?

You’ll likely find them on the phone or Zoom trying to CONVINCE people of their value and making promises trying to eke out a living.

A demonstration is worth 1000 promises.

Find your magic. 

Demonstrate it. 

Get good at saying “No.” …because you’ll have a line of prospects who will want what you’ve got and you can’t work your magic for everyone.

Performing magic and amazing your audience is way more fun than convincing, pitching and arm twisting 🙂

Want learn more about using Product Launch Formula to generate a bunch of sales for your product or service?

Jeff Walker is about to start his annual Product Launch Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.

You can register for the Product Launch Masterclass training here to watch how he does it.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

My Favourite Product Launch Formula Strategy As An Affiliate

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Jeff Walkers Product Launch Formula MasterclassMy favorite way to earn repeating income is to sell other people’s recurring programs as an affiliate when they are doing a Product Launch Formula style launch.

Some people refer to this as Launch Jacking but what it really is is a way to do a bit of work one time and get paid on an ongoing basis without having to lift a finger again.

One of my long-term examples is for the autoresponder service Aweber. I joined as an Aweber affiliate during one of their launch promotions back in 2006.

I’ve been getting paid for 17 years.

And because I was an affiliate…

I didn’t have to do the work of fulfilling the service.

But I get paid every month.

I like it when I get paid recurring revenue for doing the work one time 🙂

Also…

After the initial push during the Aweber launch promotion, I didn’t have to spend a dime on ads.

I didn’t need to do any additional SEO. Once the site was up and running people just kept visiting and many of them clicked on my Aweber affiliate link, took the free trial, and joined.

I got all the free trials I needed using free search traffic and BONUSES.

I created or got permission to use content from other people and packaged it as a bonus.

Then I offered the bonus package to anybody who purchased Aweber through my affiliate link.

For other products, I have created valuable bonuses and the product owner has put them in their member’s area for their customers to download and use.

My affiliate links for their other products and services are inside those bonuses.

It worked back in 2006.

It works even better NOW!

Why?

Reason 1:

Because in 2023 there are THOUSANDS of SAAS (software as a service) companies like Aweber who charge a monthly subscription and will pay you a recurring commission as an affiliate.

Reason 2:

Because of social media there are WAY more people who’d love to give us a BONUS to get eyeballs on their offers and get people to take a free trial of their SAAS service.

Reason 3:

There is more great content than ever before collecting dust on a digital shelf and people are HAPPY to let us use if we can take it to a NEW MARKET for them. We can repackage their content as a bonus and then put it into their own (or other people’s) traffic flow.

We modify the content to send traffic to OUR affiliate link for their product that pays RECURRING INCOME.

Easy Peasy.

I started “bonus repackaging” in 2006 while I was still working a full time job.

I didn’t have the time to create or deliver my own products or services.

The Secret Sauce

Product Launch BONUSES + Our own and other people’s traffic + recurring affiliate program = Repeating Income without the repeating work.

If there’s a more doable way to build up repeating income in our spare time, I don’t know what it is.

One awesome way to find people who are about to launch their programs or SAAS services is to become a Product Launch Formula owner and join the PLF Alumni Community.

People inside are talking about their launch plans every day and it’s easy to get in touch and put together a deal where you can help them promote their launch as an affiliate.

With this in mind, Jeff Walker is about to start his free 2023 Product Launch Formula Masterclass.

You’ll learn all about how the Product Launch process works and the free launch Facebook group will be full of people who are considering launching products and services you may be able to partner up with.

It’s literally a goldmine of ideas and contacts.

If this sounds interesting, you can register for the Product Launch Masterclass training here.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

The Product Launch Formula Masterclass Is Starting Soon

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Jeff Walkers Product Launch Formula MasterclassIt’s that time of year again when Jeff Walker holds his Product Launch Formula Masterclass where he opens up registration for his Product Launch Formula Coaching Program.

Starting in a couple of days, Jeff is going to walk us through the exact process he’s been using since 2007 to take existing and new products from unknown to international best sellers.

What Is The Product Launch Formula Masterclass?

This year the Product Launch Masterclass training is a little different to previous years, because it consists of several recorded training sessions, combined with live Webinars with additional training and Q&A where participants can have their questions answered live by Jeff.

To grab your seat for the Masterclass, visit this page and enter your email address, and Jeff will send you all the details as soon as they are ready to go.

I’m going to be following along with this years Product Launch training because for the first time it’s going to include a step by step process for using AI (Artificial Intelligence) to help us create content quickly and streamline the process of getting our launches ready to go much more quickly.

You can register for the Product Launch Masterclass training here.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

The Core Strategy Of A Successful Product Launch

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Transformational Value ManifestoThis might be the most valuable free Product Launch training opportunity you’ve ever seen…

As part of his Product Launch Masterclass, Jeff Walker has just released his first piece of pre-launch content, a 39 page PDF Guide shows you how to turn your knowledge, skills or experience into a thriving online business, even if you are starting from scratch.

The PDF is called the Transformational Value Manifesto.

And when you register to download the Transformational Value Manifesto, you’ll also be registered to get access to Jeff’s upcoming Product Launch Masterclass.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Masterclass includes three different sessions, each building on the prior lesson.

The three sessions (or lessons) will make up a complete course (that’s why it’s a Masterclass). And to hep you as much as possible, there’s going to be a bunch of other cool content available, too.

And all of this training is completely free.

You can get registered for the Masterclass at this link:

Register for the Transformational Value Manifesto and the Product Launch Masterclass here.

The entire Masterclass training is going to be delivered LIVE, and while there will be recordings available, they will only be available for a limited time. So you need to go sign up and get registered now:

Register here to get access to everything.

Warm regards,

Rocky Tapscott

P.S. The Transformational Value Manifesto and Launch Masterclass will only be available for a few days. Get them both here.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

20 Years of Product Launch Strategies in One FREE Download

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Transformational Value ManifestoIf you have an online business or are thinking of starting one, you’re gonna love this. My friend Jeff Walker, the creator of the Product Launch Formula, has created the mother lode of free downloads.

If you don’t know Jeff, he’s THE original launch guy – the man that started it all.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

He’s been teaching business owners how to launch for over 25 years. And his students have done over a BILLION dollars in sales.

And he’s cherry-picked some of his best strategies right out of Product Launch Formula and put them into a FREE 39-page download.

The “Transformational Value Manifesto” is his latest collection of strategies. In it, he walks you through a proven, simple process for creating an offer you know your audience is going to LOVE.

Can you imagine what business would be like if you knew your offer was going to sell like crazy… before you even created it?

That’s what this FREE download will do for you.

Jeff guides you through the whole thing with a few simple questions. All you have to do to create your next (or first) killer offer is follow along.

The only catch? It’s only available for a few days, so you need to act NOW.

Click the link below and get your hands on these “best of the best” launch strategies… all in one place:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Warm regards,

Rocky Tapscott

P.S. When you pick up your copy of the “Transformational Value Manifesto”, you’ll also get FREE access to Jeff’s Launch Masterclass™ – 3 days of LIVE training, where he walks you through his famous “Product Launch Formula®”.

If you’ve ever seen anyone launch a product, service, or membership online – including me – they either learned it from Jeff… or they learned it from someone who learned it from him.

They also probably paid him thousands of dollars for his secrets. But you get to attend his entire Launch Masterclass FREE when you click the link below:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.