Category Archives: Product Launch Formula Bonus

How To Leverage Your Product Launch List To Double Your Profits

One of the biggest benefits you’ll get from running a Launch based on the Product Launch Formula process is the growth in email list as you go through the pre-launch and launch process.

This works out especially well if you use a JV Launch where you have other people send you their prospects in exchange for a referral fee when somebody they sent buys your product.

Now having built your list with a launch, one of the keys to leveraging this asset is to continue to put popular offers in front of your audience after your launch is complete. It’s usually best if you sell your own products and services because these tend to put the most gross profit in your pocket.

But not everybody on your list will buy your stuff (in fact probably only 10% of them will) but those people are always buying other products and services related to what you sell. So why not find out what else they are buying and let them buy it from you instead of somebody else?

And the great thing about promoting great products as an affiliate is that anything you earn is 100% profit. The merchant takes and processes the order, looks after customer support, manages any refunds, and does all of the backend stuff required to make the sale.

Then they send you a cheque or pay you via Paypal. Pretty cool gig.

The thing is you can’t just run over to ClickBank or some other affiliate network, grab any old product to promote, and expect an avalanche for sales and commissions. If you want to make your affiliate sales “P.O.P.,” then check out this simple formula:

• Pick the Right Product
• Offer a Bonus
• Presell the Offer

Let’s take closer look…

Pick the Right Product

A little research upfront will save you frustration down the road. That’s why you’ll want to follow these steps and tips when deciding what to promote…

Choose Something Popular

Affiliate sites like ClickBank let you specifically choose popular products that are selling well, so be sure to do your research and choose an in-demand offer.

Review the Product Yourself

Even if the product sells well and gets good reviews, read and use it yourself to be sure it’s something you’ll be proud to promote. The best products and services to promote are those you use and love personally. Things you can talk about honestly and be happy promoting.

Research the Vendor

If you’re unfamiliar with the seller, search their name and business name in Google to be sure they have a good reputation in the niche. Avoid anyone with red flags such as poor customer service, poor quality products, not paying affiliates, using black hat marketing and so on. It’s your reputation on the line here. Be careful to protect it and always work in your customer’s interests.

Check the Sales Page

Now you need to take a look at the sales page. First, check that it looks professional and is well-written. You might also ask the vendor what sort of conversion rate it’s getting.

Secondly, be sure there aren’t sales leaks or attempts at commission hijacking. These are any unnecessary links or promos that are likely to dampen conversions.

For example, if a popup window appears that offers a discount if someone clicks a link, check if that link still rewards you (the affiliate).

Another example: if there is a one-time offer or other upsell/cross-sell, be sure your affiliate link doesn’t get stripped if people take advantage of these offers.

Another example: check the sales page for payment options that don’t track and credit affiliates. Some people will do whatever the can to screw affiliates. We don’t want to work with these people.

If the product checks out, then move to the next step…

Offer a Valuable Bonus that Enhances the Product

If you look around your niche, you’ll notice that you certainly aren’t the only person who’s promoting this particular offer. In fact there may be dozens or even hundreds of others all promoting the same thing. And while the vast majority of these people aren’t really “true” competition (since most just throw a banner up on their site and call it day), you definitely will have SOME competition. If you want to generate sales, then you need to stand out from these other serious affiliates.

How? By offering a bonus to anyone who purchases the product through your affiliate link.

TIP: You should also work to stand out in a broader sense, by becoming a trusted “gatekeeper” who only promotes solid offers and who only sends the best content to your list.

The keys to a good bonus are as follows:

• It’s in-demand. As always, do your market research to see what your audience wants.

• It’s valuable. This should be something that your market would eagerly pay for (in some cases, it may even be something that you currently sell that you’re offering for free)

• It’s easy to deliver. Ideally, it should be a digital product that you can deliver to your customers automatically.

• It’s highly related to the main offer. This is the most important key to offering a bonus – it should be something that actually enhances the users’ experience of the product and makes the entire offer more valuable.

For example, if the main offer is an organic gardening guide, you might offer a pest-identification and eradication video. Or if the main offer is a dieting membership site, you might offer a free set of low-calorie cookbooks that fit in with the dieting guidelines being taught inside the site.

Your bonus could take a variety of forms, including membership site access, private group access, ebooks/reports, videos, audios, tools (such as worksheets, checklists, templates and similar), software/apps, and similar.

Note: High-value bonuses like personal coaching are likely to create plenty of conversions, but they may also create a time crunch for you. If you do decide to offer a service, then make sure you only promote it with high-ticket offers, and you may also limit the number available so that you don’t fall behind.

Now the final step of the “P.O.P.” formula…

Presell the Offer

It took me YEARS to truly understand how to pre-sell effectively, but when done correctly it is an extremely powerful strategy. Even if the product has a pretty good sales page that makes an irresistible offer, you still need to warm up your audience before they land on the sales page. You do this by telling your audience about the emotionally-charged benefits they will get when they order, as well as the additional benefits they will receive when they buy with your bonus included.

Here’s the key: don’t just send out one email and expect a bunch of sales. Instead, create a series of three to five emails promoting the affiliate offer.

For example, you might send out a series that looks like this:

Email 1: Introduces the offer, shares the benefits, and promotes your bonus. (Note: oftentimes product vendors will create “copy and paste” emails for you to use. You can go ahead and use these, but make sure you tweak them to personalise them to your voice and for your audience.)

Email 2: Share proof that the product works. Ideally you’ll share your own case study of how well the product works, the results you had, and how your life is better now than it was before.

Email 3: “Last call” email. If there is any sort of special offer going on (such as a Product Launch special), then send an email reminding people the special ends soon. Otherwise, you can use this email to announce your bonus might be going away (at least temporarily), or to cover benefits not mentioned elsewhere or answer frequently asked questions about the product.

TIP: For best results, analyze the product to determine what objections may have to purchasing the product, and then raise and answer those objections within this email. Whenever possible, offer a bonus that helps minimise or even better remove the objections people have for buying.

For example, let’s suppose you’re promoting a dieting guide. And let’s further suppose that one common objection is that busy parents say they don’t have time to cook healthy meals. You can offer a bonus of a cookbook with quick, easy and delicious meals. Not only does this cookbook make a great bonus on it’s own, it effectively handles the “too busy” objection.

Conclusion

Selling affiliate offers is a great way to make money with your newsletter or as stand-alone email campaigns a few times each month. Just be sure to use the sales POP system to pick high quality products, offer an awesome bonus, and presell the offers so people truly understand the benefits and RESULTS they can expect to get when they become a customer.

Of course having a growing email list of people who want to hear from you is a pre-requisite for promoting affiliates products in any sort of volume, and one of the best ways to build that email list is by doing a product Launch.

For a great example of how Jeff Walker has built his list to a huge size using JV launches along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

One Of The Big Benefits Of Being A Product Launch Formula Owner

One of the biggest benefits of being a Product Launch Formula owner for all of these years is the opportunity we have to upgrade to the latest and greatest version of PLF each year for a small investment.

Jeff Walker always looks after his customers and gives us a 90% discount to go through the latest version of the program again as a refresher, or if for some reason we didn’t get around to using what we learned last time to get us motivated again.

Here’s what the upgrade page looks like this year:

Here’s what’s included as part of this years upgrade:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • Closed captioning for the main training modules – giving you the flexibility to watch without sound.
  • A full year of additional Coaching Calls with my in-house team of coaches. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)

Plus You Get ALL the Extra Bonuses:

  • BONUS: my complete “Launching Your List” video training course – this updated course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a coupon for $900 off my “PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. Our plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
  • BONUS: The “Live Launch” training – when I launched PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we’ve been doing it the same way since. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: the Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • BONUS: Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of my “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and we’ll show you how to do it in the bonus.
  • BONUS: 12 Live Sessions with Jeff – To give you extra support in these crazy times… I’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.
  • BONUS: first 200 ONLY: Lead Magnet Crowdsource call – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

So once you become an existing Product Launch Formula owner, you can upgrade to each year’s latest version for a small maintenance fee which this year is $197

I am so looking forward to going through this years newest version of PLF. And I’d love to see you inside the training and also in the Facebook Alumni group.

Click here to learn more about joining Product Launch Formula.

Warm regards,

Rocky

DEADLINE – Product Launch Formula Closes Tonight

Just a really quick note…

Jeff Walker is closing registration for Product Launch Formula in just a few hours, at midnight U.S. Pacific time tonight:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Registration is closing because we’re starting the PLF class on Monday — so we need to get rolling.

So, you only have a few hours to get into this year’s PLF. Otherwise you’ll have to wait until late next year.

Here’s the sign-up link:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Warm regards,

Rocky

P.S. I know it’s natural to wait until the last second — I know I do that a lot.

And just so you know — this is the last second. 🙂

Go get registered now:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Some Highlights From Jeff Walker’s Product Launch Masterclass

The full replay of Jeff Walker’s Product Launch Masterclass Lesson 3 is up now. You should definitely check that out because it’s got details about how to join Product Launch Formula and all of the stuff you get as a member.

Also Jeff hasI “sliced” out a key learning from last night’s live lesson – it’s about the “open cart” sequence, or how you communicate with your people after you make your offer. When you do it right, you can ask for (and get) the sale in a totally non-slimy, non-sleazy way.

A LOT of people are uncomfortable with ‘selling’ because they feel queasy asking for the money but until you ask people to pay you, you’re stuck in limbo, and the people in your audience are not getting the help they so desperately need.

Once you learn how to ask people to pay you in a way that makes you feel comfortable AND compels people to buy your product or service, a whole new world opens up for you AND your customers.

Check out Lesson 3 of the Masterclass here.

Warm regards,

Rocky

P.S. If you are considering joining the PLF program and you’d like my 1 on 1 help to get you through the process, take a look at my personal coaching offer here. It might be exactly what you need to truly move the needle in your business.

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Here’s Everything That’s Included With Jeff Walker’s Product Launch Formula

If you’ve been wondering what’s included with the 2019 version of Jeff Walker’s Product Launch Formula, here’s what you get:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Nine modules that walk you through creating your first launch… and then growing your launches from there.
  • Email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module.
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  • My Product Launch Swipe File – this is the email copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this copy as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  • Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  • Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
  • 12 months of live Coaching Calls with my in-house team of coaches.
  • The Facebook PLF Owners Alumni group – there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches). Join us inside Product Launch Formula here

The extra bonuses

  • BONUS: my complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a ticket to my “LaunchCon 2019” event – this is 3 days of the latest cutting-edge launch strategies from the real world. We’ll cover the kind of next-level stuff that’s never been taught publicly before – the super-advanced strategies and tactics that I’ve developed with my Platinum Plus members and clients. The event is November 8-10, 2019 in Phoenix, AZ, USA. I just started selling seats at their full price of $997 (and they’re selling like crazy), but you get a ticket for free.
  • BONUS: a ticket to my “PLF Live 2020” program – this is a three-day, live, in-person workshop led personally by me. There are no words to express just how powerful it is to be in the room with nearly a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. The event will be in Orlando, FL, USA – we’re still finalizing the dates, but it will likely be in April 2020. When I sold tickets to the general public last year, they went for $1000 each.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Book Launch Campaigns” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. Join us inside Product Launch Formula and get access to the Sparta Launch here
  • BONUS: The “Live Launch” training – last year for the launch of PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we decided we had to do it again this year. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: THE OPERATION QUICK START mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: THE SECRETS OF LEVERAGE AND SCALE mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: THE LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.

Join us inside Product Launch Formula here.

See you on the inside,

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

So What’s Included As Bonuses With Product Launch Formula?

If your email inbox is anything like mine, you heard all about Product Launch Formula over the last few days.

Well… it looks like we’re about done with Jeff Walker’s PLF launch for this year, because he is closing registration as of Friday at midnight (just a couple of hours from now).

ONE MORE THING: In addition to a completely new-for-2019 version of Product Launch Formula, Jeff has also added some really cool extra bonuses to the mix… check them out:

The first one is a full-blown course on how to build and profit from a list – this is his “Launching Your List” course, and it takes you from not knowing how to get started to owning your own profitable list of prospects and customers.

This is so important because your list is the MOST important asset any business can own. If you lost everything else, but still had your lists, you could be back in business almost immediately, and have other suppliers fulfil your products for you until you were fully back on your feet.

Your list is critical to success.

The second bonus is a complete course on Product Creation that will take you from start to finish and get you your own products. There are a lot of steps involved in creating a product that will be in-demand, and the process can often seem overwhelming.

Jeff’s Product Creation course will help you to overcome the obstacles and get your own products completed much more easily. Then you can use Product Launch Formula to launch them into the market.

The third big bonus is full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

To join the rest of us in the PLF training, follow this link.

Talk soon…

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

DEADLINE: PLF registration closes TONIGHT at midnight

Jeff Walker is closing down registrations for his Product Launch Formula class in a few hours, and I really hope you’ve found the stuff he shared over the last week or so helpful.

During the last few hours, he’s added some additional bonuses to reward everyone who joins for taking action.

This is a strategy Frank Kern calls “stacking the cool” and it’s something you should always use in your launches as well.

Simply hold some of your best bonuses back until right at the end of your “open cart” period, because it really helps to get people who are kinda on the fence to justify their purchase.

And it works especially well when it’s combined with a hard deadline (like Jeff is doing by closing down registrations tonight).

Now as I mentioned earlier, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

And as a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message letting me know by using the contact form on this site, and I’ll get back to you with all the info on how we can start working together.

Chat soon,

Rocky

Product Launch Formula 2018 Bonus

Here’s the deal.

So if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

As a way of thanking you for joining through me, instead of giving you a bunch of extra crappy products like other affiliates that will only burn through your valuable time and bog you down, I’m going to give you something far more valuable.

I’m going to give you personal help, coaching, advice and assistance during your launch instead.

I’ve been a PLF owner since 2007 and have used it and/or parts of the system over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Creating and perfecting your product and sales funnel
  • Helping you to come up with a KILLER offer
  • Your website and landing pages
  • Your launch email copy, which is the glue that makes everything else run
  • Your launch webinar scripts (if you use them)

In other words, I’ll help you with ANYTHING you need so you can get it done, including writing and/or re-writing any part of your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message through the contact form on this site letting me know, and I’ll get back to you with all the info on how we can start working together immediately.

I’m looking forward to helping you knock it out of the park with your next PLF style product launch.

Warm regards

Rocky Tapscott

P.S. Get started by visiting this page and registering now.

The Product Launch Formula Launch-Story So Far

So far Jeff Walker’s Product Launch Formula launch has been creating lots of excitement and since he opened up for registrations, hundreds of people have already joined.

To give you a high level look at how Jeff has run this launch, let’s take a look at the steps involved, from having people opt in initially (so he can control the “conversation” throughout the process, to the 3 content videos, and now the final “Sales” video that gives potential customers a full overview of the training and shows them their next steps if they want to get involved.

First up, everyone is sent to an optin page…where they are asked to self-segment themselves into 3 distinct groups so they can receive personalised content based on where they currently are in their business…

They are then taken through 3 professionally developed content videos (NOTE: Jeff has been doing this a LONG time and has a professional video crew. You DO NOT need to have videos and Pre-Launch content as slick and elaborate as this to do a super-profitable launch).

Jeff backs up these 3 awesome videos with his How to Rock Your Open Cart video.

Then over the next few days he shares a bunch of Case Studies of other people from all walks of life who have used Product Launch Formula that act as social proof that his process works.

And finally Jeff sends everyone to a dedicated video sales letter what makes an irresistible offer for his PLF class.

You could certainly model just what Jeff has revealed in this training, reverse engineer the process for yourself, and probably create a half decent launch for your product or service.

Or you could go all in and join us inside Product Launch Formula this year and learn how to knock it out of the park for YOUR business.

You can learn all about PLF here.

If you decide to join us, I’m really looking forward to chatting with you.

Warm regards

Rocky

P.S. Just so you know, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

As a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message at rttgemails [at] gmail.com letting me know, and I’ll get back to you with all the info on how we can start working together.

 

Product Launch Formula Bonus Offer Video – Click Play To Watch

Order Product Launch Formula With My Personal Coaching Here

Questions? Call me on 61 418 788 482 or email me at rocky [at] emailalchemy.net to get in touch.

If you’re thinking of buying Product Launch Formula and that comes with valuable bonus of personal help and coaching to guide you through the process, instead of a bunch of a bunch of additional products of dubious value that are only going to bog you down, then I can help.

As a PLF owner since 2007, I’ve done a bunch of product launches and gone through the training again each year as Jeff updates it with new techniques and strategies.

If you decide to grab PLF through my affiliate link, I’ll earn a referral fee from Jeff. As a way of saying thank you, I’d be happy to help you get the most out of your Product Launch Formula training, personally review your sales copy, email copy and your video scripts.

Plus I’ll be there to answer any questions you have, or help with any problems that come up.

If that sounds like something helpful, then order Product Launch Formula here, and let’s get started.

Cheers

Rocky Tapscott

Take Advantage Of This Product Launch Formula Bonus

Jeff Walker has just relaunched his flagship training program – Product Launch Formula. I’m guessing you are already keen on buying it and I don’t need to convince you how great it is.

In fact I’m sure you’ve received a ton of messages from affiliates offering crazy bonus packages jam-packed with even more training, software, and stuff.

Something you may not know is that the person who makes the most PLF sales wins a huge cash bonus from Jeff, and bragging rights in the Joint Venture competition.

So naturally every marketer is going to extremes to get you to buy Product Launch Formula through their link.

The problem is, what the majority of people are offering you is basically a ‘Crap Stack’ bonus full of digital products, videos and other stuff that’s only going to bog you down and distract you. I’m not going to insult your intelligence like that. That’s why I’m going to give you to something far more valuable – my time and experience as a Product Launch Formula owner since 2007.

Let me explain…

When you order Product Launch Formula, you’re buying a course crammed with information as well as the great bonuses and live events Jeff has included. So with all that, you are probably not going to want MORE information on top of the already vast amount of high quality training in the program.

More information is likely to be distracting rather than helpful. These “shiny” goodies will appeal to many emotionally charged buyers, and marketers prey on people’s emotions so they can win the big prizes on offer.

So what do you want when you buy Product Launch Formula?  Simple – you look for a bonus package that will fill in the gaps and missing steps you need that will take you to success.

Regardless of how good the information is…

…if you don’t put it to work, it won’t do you any good.  How much can you learn about how to swim by reading a book about swimming? You’ll learn more from diving in the pool and getting some hands on experience.

So whatever bonus package you go with, as much as possible it would be nice to have some sort of feedback and accountability, where you could show what you’re doing to somebody who’s been where you are, and get an answer to the question, “Am I on the right track?”

Now, it’s one thing to do this in a large community, which Product Launch Formula will have if previous releases are anything to go by. It’s an entirely different thing to be a part of a small, tight-knit community, where everybody is all on the same page and willing to help you succeed.

Compare it to learning in an intimate class room environment, compared to some massive university lecture hall. I think you’d agree you’ll get more one to one interaction in the intimate class, yes?

Finally, and most importantly – knowing and doing are two separate things.  Just because you know all the steps to launch your product, what are the chances you’ll actually put those steps into action and make many times your investment in time and money back?

Well, generally –  not good. Studies show that over half the people who buy courses never finish them – and Product Launch Formula is a big course.

So whatever bonus you go with, it’d be smart if it had some sort of action plan. NOT just more information that will bog you down. I’m talking about a way to keep yourself focused so you can get realistic and yet great results!

Now the message if you’ve read thus far…

…is for most people going to fall on deaf ears. I’m hoping this message reaches just the right people, and I expect it to be just a few. In fact, I don’t want a lot of people buying this program through my affiliate link (more on this later).

That’s because it will dilute the bonus package I have put together for the few people who “get it”, and understand the difference between the “magic bullet” that is being offered to the public and the reality for those who buy Product Launch Formula.

So what’s my agenda?

First, I will make a commission when you buy through my link, which is nice.  Because of that commission, it allows me to do things to help you that normally wouldn’t be possible.

Second, I’m not a fancy guru. I haven’t sold millions of dollars of stuff online, but I AM an existing Product Launch Formula owner (since around 2007) and I’ve done a bunch of launches for different products and services.

Plus I’ve just completed Jeff Walker’s Seed Launch Formula Course, which was a deep-dive into the easiest and FIRST launch most Product Launch Formula owners will roll out. That means I’m intimately aware of what’s involved in the launch process.

Here’s how this benefits you…

1. If you are one of the few people who order through my affiliate link, your first bonus will be access to my personal Skype ID and my personal email address.

That means you’ll be able to ask me questions directly without going through a Support Desk, and get fast answers on anything you want to know or are getting stuck with.

I’ll help you with things such as your reader survey to find out what your peeps really want, or by reading through and critiquing your email and website copy, tweaking your offer to make it more irresistible, or helping you source or create killer bonuses your customers will salivate for. Whatever you need, I’ll be there to give you guidance on what to do if you get stuck.

Oh, this personal help is available for up to 6 months. When you need me, I’ll be there for you.

Just to give you an idea of what this support might look like, below you’ll find a video where I share a high level overview of what we would be doing in a recent launch with a client. This kind of done-for-you product launch service starts with a retainer of at least $10,000, PLUS a healthy percentage of the profits generated. And I often have a waiting list…

Watch the video to see why…

While I obviously can’t DO all of the work for you as part of this bonus package, this is the kind of insight and planning I can help you bring to your product launch.

How much would be worth to you to have an experienced product launch manager cast an eye over everything you are doing and show you EXACTLY where the shortcuts and leverage points are? THAT’S what I’m offering you here…

2. The second bonus you’ll have access to is a Private Facebook Mastermind, where we will share ideas with each other and our small group of Product Launch Formula owners who, like you, ‘get it’.

You’ll be encouraged to share your goals and aspirations so I and other members of the group can help you achieve them. Together we will work through the issues and get you ready to launch your new product or service as quickly as possible.

This feedback is really important…

…because a fresh pair of eyes always helps.

The reality is, this is “all” I have to offer you

A veteran Product Launch Formula owner’s perspective and years of insights on how to get the most out of Jeff’s PLF Program and the launches you do using what you’ll learn. An ‘insiders’ view, if you like.

A small community of like-minded individuals who we can bounce ideas off of and who will help each other.

Me personally – helping you focus on breaking down the tasks, someone to be accountable to, and someone who will work with you for as long as you need me to make sure you stay on track.

That’s it. No million dollar plus BS bonus Crap Stack; just what I feel is really going to help you the most.

Here’s what to do next

Visit the Product Launch Formula website now (the link will open in a new window) and register for the PLF Program.

As soon as your order is complete, email your purchase information to me (including your full name and receipt number) at rocky [at] localwebsolutions.com

I’ll check to make your order came through me, and then send you everything you need to get started, including a private email address so you can bypass my support desk and get straight through to me.

Who knows, you could have some other cool stuff coming your way too.

Oops, I’ve already said too much… 🙂

If you have any questions about Product Launch Formula or this Bonus, please get in touch with me by emailing me at rocky [at] localwebsolutions.com and I’ll get back to you as soon as I can.

Oh, one last thing, it’s important

Since I’ll be helping you out with your launch personally, I can really only let this bonus package go to the first 10 people to let me know they have ordered.

If you’d like to take advantage of my help, visit the Product Launch Formula site now.

I’m looking forward to helping you get the most out of Product Launch Formula.

Talk soon,

Rocky Tapscott
Product Launch Strategy

P.S. In case you’re one of those people (like me) who just skip to the end of the letter, here’s the deal:

I’m offering personal coaching, advice and help to implement the exact PLF marketing approaches I’ve used to create wildly successful product launches for my own businesses and for my clients.

This bonus is free for people who purchase Jeff Walker’s Product Launch Formula through my affiliate link.

I’m also giving you access to a private Facebook Mastermind where we can share insider marketing strategies and tactics outsiders will never have access to.

The only way to get anything like this level of personal support is to become one of my private clients, and pay a $10,000.00 up-front retainer, PLUS a percentage of the profits your launch generates.

I’m giving this to you as a gift because I want to repay you for trusting me with your PLF order, and to help you get massive value out of Jeff’s program.

This is a very limited offer because I’m going to be doing all of the private coaching and advice-giving personally.

The last time I released a PLF bonus like this, it sold out before the launch ended and I had to turn people away – so this will probably sell out quickly.

There is no “catch” to this offer. You will not be signing up for any “trial” to some monthly program or anything like that. And you get to keep ALL of your profits – you don’t have to pay me anything extra from the launch I help you do.

All that is required is that you order Product Launch Formula through my affiliate link, and I receive the credit for your order.

Click here and claim your copy now. You won’t regret it

Thanks for taking the time to read this letter and I look forward to talking with you soon!

 

It’s Decision Time For Product Launch Formula 2017

The Product Launch Formula launch is winding down now, and as I write this we are 11 hours from the cart closing.

As a PLF owner, I’ve upgraded to this new version (existing owners get a discount) and I’ve been going through the Launching Your List (which is one of the bonuses) course again.

Wow, I’d forgotten how much great stuff was in this list building course.

This is gonna be good 🙂

So if you’re thinking of joining the Product Launch Formula coaching program, then I’m looking forward to meeting you on the inside.

And if you’d like my help to put your launch together as your personal coach, where I can help you to write your email and launch page copy, answer all of your questions, and just generally give you the benefit of my 9 years of PLF experience, then check out the bonus I’m offering for people who purchase through my affiliate link.

You can learn all about it here.

Looking forward to seeing you on the inside.

Cheers

Rocky Tapscott