Category Archives: Product Launch Open Cart

One Of The Big Benefits Of Being A Product Launch Formula Owner

One of the biggest benefits of being a Product Launch Formula owner for all of these years is the opportunity we have to upgrade to the latest and greatest version of PLF each year for a small investment.

NOTE: If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Jeff Walker always looks after his customers and gives us a 90% discount to go through the latest version of the program again as a refresher, or if for some reason we didn’t get around to using what we learned last time to get us motivated again.

Here’s what the upgrade page looks like this year:

A Product Launch Formula Ownerr

Here’s what’s included as part of this years upgrade:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • Closed captioning for the main training modules – giving you the flexibility to watch without sound.
  • A full year of additional Coaching Calls with my in-house team of coaches. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)

Plus You Get ALL the Extra Bonuses:

  • BONUS: my complete “Launching Your List” video training course – this updated course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a coupon for $900 off my “PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. Our plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
  • BONUS: The “Live Launch” training – when I launched PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we’ve been doing it the same way since. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: the Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • BONUS: Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of my “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and we’ll show you how to do it in the bonus.
  • BONUS: 12 Live Sessions with Jeff – To give you extra support in these crazy times… I’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.
  • BONUS: first 200 ONLY: Lead Magnet Crowdsource call – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

So once you become an existing Product Launch Formula owner, you can upgrade to each year’s latest version for a small maintenance fee which this year is $197

I am so looking forward to going through this years newest version of PLF. And I’d love to see you inside the training and also in the Facebook Alumni group.

Click here to learn more about joining Product Launch Formula.

Warm regards,


Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

More Highlights From Jeff Walker’s Product Launch Masterclass

The full replay of Jeff Walker’s Product Launch Masterclass Lesson 3 is up now. You should definitely check that out because it’s got details about how to join Product Launch Formula and all of the stuff you get as a member.

Also Jeff hasI “sliced” out a key learning from last night’s live lesson – it’s about the “open cart” sequence, or how you communicate with your people after you make your offer. When you do it right, you can ask for (and get) the sale in a totally non-slimy, non-sleazy way.

A LOT of people are uncomfortable with ‘selling’ because they feel queasy asking for the money but until you ask people to pay you, you’re stuck in limbo, and the people in your audience are not getting the help they so desperately need.

Once you learn how to ask people to pay you in a way that makes you feel comfortable AND compels people to buy your product or service, a whole new world opens up for you AND your customers.

Check out Lesson 3 of the Masterclass here.

Warm regards,


P.S. If you are considering joining the PLF program and you’d like my 1 on 1 help to get you through the process, take a look at my personal coaching offer here. It might be exactly what you need to truly move the needle in your business.

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

The Product Launch Masterclass Open Cart Lesson Is Coming Up Next

As a Product Launch Formula owner since 2008 I’ve run and participated in a lot of launches but I’ve gotta say…The Product launch Masterclass Jeff Walker has been running over the last few days has been one amazing prelaunch.

Judging by the attendance and the comments the level of interest in it is super, super high. People are super excited at the quality + quantity + experience… it’s red hot.

So today was Lesson 2, Your Launch Path… and it was another great live broadcast in the launch with over three and a half hours of pure content.

The lesson had 3,273 comments during the broadcast. How awesome is that?

And by the way, people are already asking if they can buy PLF when the cart opens.

The Lesson 2 replay will be ready soon, and live Lesson 3 in the Launch Masterclass will be tomorrow. This one is called Making the Sale, and it’s all about the Open Cart – when you transition from prelaunch to actually making your offer.

It’s a super-exciting time in a launch and it’s also when people tend to make mistakes. So we’ll go over how to sell in a way that’s natural and comfortable, which is the opposite of sleazy or slimy.

And we’ll also talk about ways to keep energy and engagement up all the way through to the last day of your launch, when a good 50% of your sales are often made.

IMPORTANT: I’ve heard Jeff is going to “soft open” registration for PLF during this lesson before the big “official” Open Cart on Monday. So you’re definitely going to want to attend this one.

I’m really looking forward to Lesson 3 of the Launch Masterclass. You can register for it here.

Warm regards,


Product Launch Formula 2022 Is Live

I’ve got some great news today… Jeff Walker just opened up registration for his new Product Launch Formula Coaching Program.

It’s a complete A-Z system for launching, growing and scaling a profitable online business, or even taking your offline or brick and mortar business online to take advantage of the surge in Post Pandemic online sales.

The same system Jeff and his coaching students have used to generate over $1 BILLION in sales for their products and services in virtually every kind of market you can imagine.

And it’s only going to be open for a limited time.

Here’s where you can learn all about it…

CLICK HERE to learn more about Product Launch Formula 

Warm regards,

Rocky Tapscott

P.S. Jeff typically opens up this program only once or twice a year. It’s going to be available for just a few days. Make sure you check it out right now…


Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Feel Comfortable Selling – Product Launch Masterclass 3

As we discussed yesterday, Jeff Walker is getting ready to do his third LIVE lesson in the Launch Masterclass… including live Q&A during the broadcast so you can have any questions you have answered.

Jeff’s “Product Launch Formula” is the launch process that nearly every top influencer and thought leader uses. He’s had over a million people go through his free launch training. And this year’s Launch Masterclass takes it to an even higher level.

He’s going to be talking about the “Open Cart” sequence. This is the part of a product launch where you make all the sales. And he’ll show you how to do it in a totally “non-slimy, non-salesy” way.

NOTE: this live training series is all free for now. And you can totally binge-watch it and get caught up. But it’s only available for a short time. You can register for the class here.

I’ll see you on the call in a few hours.

Warm regards,