Category Archives: List Building

3 Hours Left To Get Product Launch Formula

So there’s a couple of hours left in Jeff Walker’s Product Launch Formula 2019 launch, and the new offer that’s live right now includes the full PLF training program, with the strategies and tactics that have driven over a BILLION dollars in launches by his students.

It’s got nine modules that walk you through creating your first launch… and then growing your launches from there (note that he has completely rebuilt the course for PLF 2019).

You’ll get email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module, complete launch videos and scripts from launches in various markets, access to the PLF Community… and let’s not forget 12 months of coaching calls.

You can learn more about PLF here (but only for the next 3 hours)

Plus you’ve got some pretty incredible bonuses:

– BONUS: Jeff’s complete “Launching Your List” video training course – this course is ALL NEW for 2019, and it shows how to grow an email list of people hungry for what you offer.

– BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.

– BONUS: two tickets to his “PLF Live 2019” program – this is a three-day, live, in-person workshop led personally by Jeff himself. The event will be in Phoenix, AZ, USA – they’re still finalizing the dates, but it will likely be in April 2019.

– BONUS: “Your Tech Stack Quick Start” – this is Jeff’s team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… they’ve got you taken care of.

– BONUS: “Book Launch Campaigns” – if you’re an author, this one is all about how to launch your book.

– BONUS: the “Sparta Launch” training on how to sell very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.

– BONUS: The “Live Launch” training – Jeff’s PLF 2019 launch followed an entirely new model… and he’ll be creating this special bonus to debrief the process and his results.

You can learn more about PLF here (but only for the next 3 hours)

And he just added these three new bonuses:

NEW BONUS: Jeff’s brand new OPERATION QUICK START mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.

NEW BONUS: His new THE SECRETS OF LEVERAGE AND SCALE mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).

NEW BONUS: the LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.

Again, this offer is live right now… but only for a couple more hours.

Here’s where to go to learn more and join us if you feel it’s the right fit for you and your business.

See you inside the members portal,

Rocky Tapscott

Jeff Walker Answers Three Questions About Using Product Launch Formula

QUICK NOTE: Registration for Jeff Walker’s Product Launch Formula Coaching Program closes down at midnight on Friday, 9/28. The class is starting next week, so he has to close registration on Friday to make sure they have everyone on-boarded properly.

For more information on the Coaching Program click here.

So there’s been a lot of questions coming in about launches during this week’s Product Launch Masterclass

The 3 main ones are:

#1. Do I need a list?

The bottom line is whether you’re doing launches or not, if your goal is to build a sustainable business, you need to build and continue to grow an email list as your #1 priority. This database of prospects and customers gives you long-term security (because you can create money on demand), and will be a huge leverage point in your business.

And a lot of us who have spent the last few years doing that believe the best way to actually GET a list is with product launches.

If you’re starting from zero now and you have no list at all, then you would use Jeff’s “Seed Launch” to get your list started… and then you’re off to the races.

If you already a small email list, then an “Internal Launch” is the way to go. An Internal Launch will make you immediate sales, and it will also help to build your list through word-of-mouth viral traffic.

And finally, when you’re ready, there’s the “JV Launch” – which will grow your list faster than ANY other list building strategy ever devised.

(One more thing: Jeff is such a huge believer in list building that he’s included an entire List Building course as a free bonus for anyone who registers for Product Launch Formula. It’s called “Launching Your List” and it’s all about building a list of people who want to buy what you’re offering.)

CLICK HERE for details about PLF

#2. Do I need my own product or service?

There are literally thousands of ways to make money online… but they all generally boil down to two primary strategies. You’re either selling someone else’s stuff, or you’re selling your own stuff.

(And by “your own stuff” – I mean it could be an online course or training program, a membership site, physical products, a personal service, coaching, artwork, a book, antiques, homes or properties, etc.)

Honestly, I think the best online businesses tend to mix a number of those revenue models to diversity their income. Selling other people’s stuff can be lucrative and easy, and it can help to smooth out your cash flow.

But in the long run… you really need your own products – at least if you want to have real control and lots of leverage over your business.

So the way that many people start out is by first selling other people’s products as an affiliate, and then developing their own products – and that’s really a GREAT way to go.

And on that note, one of the best ways to sell affiliate products is with the “Shadow Launch” that Jeff teaches in PLF. This is where you put together a simple and easy email sequence (similar to a product launch sequence or PLS) for a product that you’re selling as an affiliate.

It’s staggering how effective the “Shadow Launch” is… it immediately sets you apart from all the other affiliates selling that product, regardless of what market you are in.

That’s a great way to get started… but remember, in the long run you should be thinking about creating your own products. That’s where you get total control over your business and your destiny.

(Jeff feels so strongly about having your own products that he’s created an entire Product Creation course – and you get it as another bonus when you register for Product Launch Formula.)

CLICK HERE for details about PLF

3. What if I’m “not technical”?

Good news – I’m not technical either!

These days lots of people get intimidated by the technical stuff of an online business… but here’s the thing – you don’t need a big fancy website. You can get started with a single web page – and there are some amazing tools that allow you to create that single page in a matter of minutes.

Personally I use LeadPages, but there’s any number of powerful, inexpensive tools you can use to get a website up in just a few hours (or you can outsource it for a few dollars).

Don’t get me wrong – you’ll have to learn some stuff to get your business going. But it’s all 100% “figure-out-able”… and because of the great tools that are now available, it’s so much simpler than it’s ever been.

AND since Jeff is dedicated to taking any obstacle out of your way, he’ll have a BRAND NEW bonus inside the PLF Coaching program – it’s called “Your Tech Stack Quick Start”.

The whole idea of a “tech stack” is simple… it’s the software tools that you use in your online business. And this bonus is his team showing you how to pick the tech for your business, and get it set up. So if you’re just starting out and you’re intimidated by the “technology question”… they’ve got you taken care of.

CLICK HERE for details about PLF

One last thing… registration for the Product Launch Formula Coaching Program is open right now. The last time Jeff opened it up like this was a full year ago. And registration is about to close down – the deadline is this FRIDAY…

But please don’t wait until Friday… you don’t want you to forget about the deadline and then have to wait a year to join us in the program. Here’s the link:

CLICK HERE for details about PLF

See you inside,

Cheers

Rocky Tapscott

P.S. Jeff mentioned today that he was looking through the comments from the Product Launch Masterclass replays, and in the Facebook Group… and it got him thinking about something he wanted to add to the Product Launch Formula Coaching Program…

He noticed a lot of people are full of enthusiasm and drive and energy… but they’re just getting started in this online business world.

And even though it’s been 20 years since he started out, he reckons it feels like it was just yesterday. There were lots of things that held him back, and he can remember all those early hurdles.

He said he can remember the mistakes he made… and the few crucial things he did that made all the difference.

So, he’s got a pretty cool bonus for folks who are just starting out…

It’s called “Operation Quick Start” and gets right to the heart of things in six sections…

He covers the “Fast Start Mindset”… which is about getting your mental game aligned with your new business (and new life). This is probably the single most important factor when you’re starting out… and it’s something Jeff has worked on consciously for the last 20 years.

He also covers the “Fast Start Tools”… this is about the tools to get you started. And even more important is the how behind picking the right tools for your situation.

This isn’t a sexy topic, but it’s the nuts-and-bolts that you have to get right.

And then there’s the “First Steps”… and this is the step-by-step of what you should do first to get rolling. It sounds simple, but it’s oh-so-easy to get sidetracked into a thousand different directions.

But what you really want to do is put on the blinders and focus on getting the first steps done first. And that’s what this section is about.

Sound pretty cool? 🙂

So this is the deal – you’ll get the “Operation Quick Start” mini-module as a free bonus when you register for the Product Launch Formula Coaching Program.

The only “catch” is that we’re about to close down registration so we can get the class started… so you need to go check it out now:

CLICK HERE for PLF + Operation Quick Start

(There’s a timer on that page, so you can see how long you’ve got until registration closes down.)

See you on the inside 🙂

The Second Secret To Building A Profitable Product Launch Email List

In this series of posts, we’re looking at the 5 secrets you need to know if you want to build a responsive email list in preparation for your Product Launch Formula launch.

So when you look at your mailing list, is basically a monologue, right? It’s you sending out messages, and people read those messages, that’s it. Then you just keep doing that every day, every week, or on whatever schedule you use.

But here’s the thing…

For the most part, people need to know, like and trust you on some level before they will do business with you. And while sending out your regular messages does help build familiarity and trust over time, it’s not the fastest way to do it.

That’s why your goal should be to personally interact with your readers whenever possible, and actively give them a feeling of belonging to something…

Since the beginning of time, humans have been social creatures. But over the last few years, social media has changed things completely.

People don’t want to just read your messages anymore. They want to “like” them. They want to comment on them and discuss them with you.

They might even want to share your messages with their friends (without having to ‘forward’ an email). They want to feel like they’re a part of something special, part of a Movement if you will, and that’s why it’s in your interest to make these activities as easy as possible for your Tribe.

Here’s the cool part: there’s a psychological trigger at play here. This wanting to belong to a group may actually be hardwired into your subscribers’ brains.

You see, back in tribal times people really couldn’t survive if they were alone. They had to belong to a group if they wanted to thrive. They had to fit in. If they were exiled or excluded from the group for some reason, they either had a very hard life… or more likely, they were killed by a rival group, wild animals or by starvation and illness.

It’s pretty clear that your prospects aren’t going to starve to death or get killed if they’re not part of a group. Logically people know they’ll be okay on their own. But our brains still reward us in various ways for belonging to a group (and often make us feel uncomfortable when we’re alone).

THAT’S why people like to have this sense of belonging.

So your goal with all of your communications should be to try and foster this sense of belonging.

Here’s how to encourage this feeling, which will help you build a relationship with your subscribers and increase their responsiveness…

1. Create A Cool Name For Your Tribe

The other day I saw a Facebook fan page for a one-eyed, blind dog. The owners of the page refer to him as a pirate, and they call all his fans part of his “Pirate Crew.”

It’s a simple name, and his thousands of Facebook fans readily (and happily) refer to themselves as part of the “Crew.” It gives them a sense of belonging and camaraderie. That’s a good thing.

Another example of people who belong to a Movement are are the thousands of “Trekkies” who like Star Trek. This shared love of all things Star Trek gives them a strong bond of belonging and helps them identify each other.

Still one more example: Oprah Winfrey has a TV program and web page called “Super Soul Sunday.” When she talks to the group on social media, she refers to them as “Super Soulers.” It’s a way for Oprah to make each and every reader feel like they’re a part of this special insider group of fans.

TIP: Need more examples? If you look at any sports team, you’ll see how all the fans feel like they’re part of the team, and how these fans even take on the team’s name, logo and colours.

So you get the point here – find a cool and preferably memorable name for your group.

Sure, sometimes your group members will come up with their own name for themselves, but that usually takes a while. It’s much better if you figure out a good name at the beginning, and refer to your group members with that name right away. Just be sure it’s a name with which your members will enjoy being linked to.

Next idea…

2. Link Your Communications To Social Media

Your subscribers will struggle to feel like they’re part of a group if they never get to interact with other members of the group. That’s why you should set up a Facebook Group. Then be sure to link to your Facebook Page from every newsletter, as well as encouraging your Facebook Fans to sign up for your mailing list.

TIP: The bonus of setting up a public Facebook Group is that it gives you another means of communication with your prospects. Plus Facebook is a viral medium, so your existing fans and subscribers can help you find new fans and subscribers by inviting their family and friends.

You might even specifically encourage interaction by asking “What do you think?” at the end of a newsletter article, or inviting them to share their thoughts in the Group. Then include a link to Facebook and encourage people to post their thoughts on your Wall.

Here’s a related idea…

3. Put Your Newsletters And Emails On Your Blog

Another way to encourage interaction is to post all (or at least some) of your newsletters as content on your blog. Make sure you enable blog comments, and encourage your newsletter subscribers to let you know what they think.

TIP: if you want to reserve the best content for your newsletter list, then password protect your newsletter content when you post it on your blog. This will make your newsletter subscribers feel special since they have the password.

It will also encourage your visitors who haven’t yet subscribed to want to subscribe just to see what kinds of posts you’re hiding behind the curtain!

One nice bonus of directing people to your blog is that they’ll see your other content, promotions, banners and offers. The more you can get people visiting your blog, the more sales you’re likely to generate.

Next idea…

4. Create A Private Group

Here’s the best way to make people feel really special: give them access to a private group.

One way to do this is to set up a “closed” or Private Facebook Group. That’s where people can find it by searching Facebook, and they can see the admins and members, but they can’t see the content unless they become a member. And they can’t join until a moderator or admin officially approves them. You can also set up a “secret” group (which can’t be found by searching).

TIP: Another way to set up a private group is by setting up a forum and making one of the sub-forums private.

The idea here is to send your newsletter subscribers to the private group so they can talk about the content you share in your newsletter. Naturally, they can talk about anything else they’d like as well. But the key is to make people feel special because they’re a part of this “secret” and exclusive group. They’re part of your “tribe” or inner circle.

TIP: You can make the group membership a bonus of joining your newsletter list. That means you’ll get more subscribers joining your list, plus the feeling of belonging will help you build a good relationships with your subscribers (which in turns boosts responsiveness).

I’ve done this with one of my free stock trading Membership Sites. When people sign up for a free account, they are added to my email database, and can also request membership of our private Facebook Group, where I share additional insights, and we all contribute content, analyse markets, and share ideas for trades.

This creates a great sense of community where people feel like they belong to something greater than themselves. This sense of belonging makes them much more likely to open my email messages, click through to the sites and offers I share, and buy the products and services I recommend.

THIS is one one of the best ways you can create a highly profitable email list before you roll out your new product or service based on the strategies you learn in Jeff Walker’s Product Launch Formula.

And if you’d like to learn more about building a rabid community of raving fans who are ready to support you when you are ready to launch any product or service, you can do by going through Jeff Walker’s Free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Download Jeff Walker’s Product Launch Blueprint While It’s Still Available

If you are thinking about growing your business, and you haven’t downloaded Jeff Walker’s Product Launch Blueprint yet, you should grab your free copy here while it’s still available.

Jeff is currently going through his annual Product Launch Formula launch, and he’s released The Blueprint, which is an all-new downloadable 18-page PDF that walks you through each step of his PLF launch process, as part of his pre-launch content.

The Blueprint and his upcoming Lesson #3 is the most important piece of pre-launch content so far, because he’s basically going to lay out the entire launch strategy he and his students use, and set you up for launching your own product, service, or business successfully.

So if you’d like to attend the next LIVE Masterclass where Jeff Walker walks through the entire Blueprint… including a live Q&A session during the broadcast so you can get all of your questions answered, then register here now.

It’s 100% free to attend – there’s nothing for sale during this Masterclass, but free access will be available for a limited time.

The only thing you need to do is register with your email address on this page (no credit card or any other payment required).

See you on the Masterclass,

Warm regards

Rocky Tapscott

P.S. You might want to print out the PDF so you can take notes throughout the live training. You can grab your copy of the Product Launch Blueprint here.

3 Profitable Innovations From Jeff Walker’s 2019 Product Launch Formula Launch

Jeff Walker’s next LIVE Product Launch Formula Masterclass broadcast is less than 24 hours away.

Lesson 3 is at 4pm ET/8pm GMT on Thursday September 20th, and you can register here so you don’t miss it (he’s going to give away his 18-page Product Launch Blueprint to download as well.)

Now if you’ve been following along with this launch, you may have noticed several innovations Jeff is using in this PLF launch. They include:

1. Lead Segmenting AFTER Collecting An Email Address

In previous launches, Jeff and most other people using the PLF process have segmented people before they collect their email address. I’m guessing testing over hundreds of thousands of opt-ins showed that more people continued with the opt-in after giving their email address before segmenting than after.

This makes sense, because while segmenting allows you to personalise your content, it also adds a certain amount of “friction” to the process. Some people will either balk at being segmented, or may be confused and not continue with the opt-in.

However, commitment and consistency (one of the strong mental triggers Jeff talks about in Product Launch Formula) means people will often push through barriers to complete a task once they have started it.

Therefore, once a person has entered their email address (they’ve started making a commitment), they are more likely to continue through the opt-in process (to be consistent with their actions), meaning segmenting them is less of a barrier.

2. The Use Of A “Concierge Page”

This is where all of the content is now based rather than the typical 4-page “launch” setup where all you can see is 4 videos. There are links to all of the different content, so people are likely to spend more time on the page looking around and engaging with it.

And the more of your launch content people consume, the more likely they are to buy your product or service when they are offered the opportunity…

3. Seperate Launch Case Studies

Jeff has used plenty of Case Studies before, but this time in addition to the full 3 hour Masterclass lessons, he has placed the Case Study videos separately on the Concierge page for people to watch.

This allows him to keep the lessons on topic, and create a more diversified range of content for people to choose from.

Giving people choice is a great strategy since it allows them to create their own journey through your content, and watch what they want to watch.

So these are 3 of the obvious innovations I’ve seen this year. If you have seen any others, please let me know in the comments below.

So as I said, Jeff is going live with his 3rd Product Launch Masterclass lesson shortly, but before that, you might want to catch up on Lessons 1 and 2 (if you haven’t already).

You’ll find links to both replays and all of the Case Studies on the concierge page here.

Chat soon,

Rocky Tapscott

P.S. One other innovation I forgot to mention is how Jeff is using Facebook Messenger AND Instagram for updating subscribers throughout the launch. You can see how he invites people to subscribe to Facebook Message updates on the Concierge page here.

Product Launch Formula Masterclass Lesson #2 Replay Is Ready

Jeff Walker held his Product Launch Formula Masterclass Lesson #2 yesterday, and if you plan on launching a product, service or even a business any time in the next 12 months, it’s going to be well worth watching.

In this lesson he covers a lot of ground, including a detailed rundown of how to do a Seed Launch, even if you don’t have an email list or product yet, and how it leads into your Internal Launch and JV Launch when you’re ready.

He talks a lot about your Launch Path, which is how to know which type of launch you should use in your specific situation.

He also shares some detailed case studies of how others have used the PLF process to quickly launch new businesses in a coupe of ‘weird’ markets you might never think of, and then he answers a bunch of questions to round out the lesson.

You can watch the replay of Jeff’s Second Product Launch Masterclass here.

Chat soon,

Rocky Tapscott

 

Before You Launch Your Product – Learn All You Can About Your Market

Imagine you’re a Harley Davidson owner and lover who’s thinking of using Product Launch Formula to release a range of specialist products targeted to other Harley owners and enthusiasts.

You’ve built a list of people who are Harley Davidson riders and enthusiasts, but prior to your launch, you’d been sending emails with content and offers for anything other than Harley stuff.

You can probably imagine what sort of results you’d end up with…

You might be a chuckling a little and thinking that you’d never make such a stupid mistake. And yet at some level at least, you might be making this mistake right now. That is, you might be sending out content and offers without really understanding who the people in your market are and what they want.

Let’s look at an even more common example, one that I’ve seen on several occasions…

Every so often an email will turn up from an internet marketer that starts out with “Hey, Dude.”

Obviously the marketer who does this is excluding a whole lot of people from reading his message, including:

  • Men over the age of about 30
  • Professionals of any age who don’t like being referred to as “dude.”
  • Women 🙂

Of course “Hey, Dude” might be perfectly fine if the email list is comprised of young men age 15-25 who like to ride surfboards or skateboards. But when you’re email list is full of supposedly professional marketers, you’re just driving down the response rate you’re going to get.

So here’s the point of all of this…

If you want people on your email list who read your messages, click through to your content and offers, and who buy the stuff you recommend, then you better learn as much as you can about those people your.

Some of the demographic and psychographics data you want to find out are:

  • Are they male or female
  • Their age range
  • Where they live
  • Their highest education level
  • The sort of jobs and careers they have
  • How much money they earn
  • What sort of words and jargon they use when they talk to each other
  • What they like to do with their free time
  • When and were they go on vacation
  • How much money they spend on their hobbies
  • What their problems and frustrations are
  • What makes them nervous or afraid
  • What motivates and inspires them
  • What their goals and dreams are
  • What sort of products or services they’ve tried to solve their problems
  • What sort of products and services they are already buying in your market

Once you know these things, you’ll be able to create an accurate Customer Avatar or “profile” of your ideal customers, and send them content that really connects with speaks directly to them. And you’ll be able to send out promotions for products and services that they’re fairly certain to buy.

So how do you figure out all this stuff about your market?

First off, using the Harley Davidson market as an example, you can survey people to learn more about their needs, wants and problems. One great way to to use Ryan Levesque’s Ask Formula and do a Deep Dive Survey.

But even when you use a Deep Dive survey can sometimes give you skewed results. That’s because what people say they want and what they actually DO can be two quite different things.

Secondly, you can learn a lot about your market by rolling up your sleeves and doing some market research. Looking through popular marketplaces like Amazon.com, search for your keywords (such as “Harley accessories” or “Harley touring” or “Harley vacations”), and find out what the people in that market are already buying.

Once you know what they’re already buying, then you can do three things:

1. Send out content based around these topics

2. Send offers promoting the products they’re already buying

3. Source or create your own similar products and promote them too

And finally…

One way to really get inside your prospects’ heads is to spend some time with them (f you were in the Harley market this is a given). Best way to do this (whenever possible) is to become part of the target market for a while.

For example, if you are not into Harley bikes but instead your target market is hydroponic gardeners, then you ought to start your own hydroponic garden so that you fully understand your market’s needs, desires, problems and frustrations.

What’s more, you need to get in to conversations with people in your target market and really spend some time listening to them. That’s right, you can start eavesdropping on your market.

Here are good places to do it:

  • Niche forums
  • Relevant Facebook groups
  • Discussions on niche-relevant Facebook Pages
  • Discussions in the comments sections of blogs
  • Questions and answers on sites like Quora.com
  • Reviews of popular products on sites like Amazon.com
  • Comments on niche-relevant videos on YouTube.com

The more time you spend learning about what the people in your market want and need, the easier it will be for you to connect with your subscribers. You’ll create better content, send better offers, and start making more sales.

And if you would like to learn more about how to kick it out of the park when you launch your own product or service, including how to grow your launch list quickly with people who are in your ideal target audience, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Product Launch Formula “Seed Launch” – NO list, NO Product Required

Product Launch Formula Seed LaunchHaving an existing email list of prospects and customers gives you a big head start when it comes too implementing  Jeff Walker’s Product Launch Formula. In fact, if you want to continue to grow your business, a responsive and growing email list is one of the most valuable assets you can own.

But what if you have put off building your email list up to now, or you haven’t given list building quite enough attention?

Well that’s where using a Seed Launch can help you hit the ground running, even if you have NO list and NO product to launch right now.

To follow on after Jeff’s first live Webcast, where he walked us through his Sideways Sales Letter and shared some inspirational Case Studies from people who have successfully used PLF, he’s getting ready to hold live Webcast #2, where you’ll learn all about how to run your own Seed Launch…

…and how you can use one to create a new business from scratch, or successfully launch (or re-launch) a new product or service – starting with no list and no product.

You can register for the live training here.

He’s also talking about how he used “Launch Stacking” to go from a stay-at-home dad (with $400 per year in disposable income) to his first $1,000,000 in sales – it’s an inspiring story.

And the cool thing is what you’ll learn when you attend this Seed Launch training will work with almost ANY type of business, regardless of what you sell, or how long you’ve been operating.

Hope you can make it onto the live training (and if you can’t, there will be a replay, but you need to register to get notified when it’s ready),

Chat soon,

Rocky Tapscott

P.S. If you’ve been following along, you’ll know that this training is part of a complete “Launch Masterclass” that Jeff is putting on right now. You can attend the entire Masterclass for free at this link.

P.P.S. And if you’re someone who skips right to the end (like me), here’s what’s going on. Jeff Walker is holding his second live Product Launch Masterclass training where you’ll learn how to use his Seed Launch formula even if you have no list and no product, along with how to use Launch Stacking to quickly grow your business, and he’ll be answering questions live. You can register here.

7 Keys To Getting Others To Build Your Product Launch List For You

If it’s not already, building your email list is going to become one of your core activities as you start using what you learn in Jeff Walker’s Product Launch Formula. Especially with PLF 2019 because it includes even more focus on using email and text messaging than ever before.

And getting other people to send you their best prospects and customers is a much more efficient (and profitable) strategy than spending all of your own time and money trying to build your list on your own.

______________________________________________

Don’t have time to read this game-changing guide right this minute? Click here to get the PDF version and read it anytime you want!

______________________________________________

As a example, I have been an affiliate of Jeff Walkers for years, and as part of my promotional efforts for Product Launch Formula throughout the year, I have sent thousands of people to his site (both through my affiliate link and directly), and I’ve watched my affiliate stats to see that many of those people have opted in to his email list.

Now while that’s great for me because quite often somebody I’ve sent his way buys PLF and he pays me an affiliate commission, it’s also great for Jeff because…

…he uses the list of people affiliates like me have sent him to participate in other people’s product launches as an affiliate.

I see Jeff’s name come up regularly in JV Leaderboards, and based on that, I know he’s earning himself thousands of dollars in affiliate commissions, and often winning those JV competitions that give away bonus cash, cars, holidays, computers, iPads and other cool stuff.

So in addition to building your prospect and customer lists, building a dedicated affiliate and JV partner email list is going to be one of your most valuable activities… because once they know how, the people on that list are going to continue to help you promote your stuff AND, AND you can use that list to promote OTHER people’s stuff as an affiliate as well

So with that in mind, it’s time think about putting these 7 keys to work in your affiliate program, and you’ll put affiliates to work for you right away!

1. Where Appropriate, Use Urgency To Get Others To Promote Product Launches & Products

Now this is NOT something you want to do every time, but you can to is with certain promotions is to apply some “gentle pressure” to encourage affiliates to go the extra mile in some situations.

That means you want to give affiliates a nudge to take action now, as opposed to waiting until later. You want to create a little urgency; a sense of, “I don’t want to miss out, so I need to make this a priority.”

There are a lot of ways to do this. Here are five ideas…

  • Host a time-sensitive sale. Affiliates have to promote it now or miss out (your product launches are a great example of this).
  • Use natural deadlines like holidays, seasons (end of the Tax year, Christmas, Labor Day, etc.) and events.
  • Create a special occasion (a product launch, releasing v2.0, an affiliate contest, a giveaway, etc.).
  • Make your own news (if you are retiring or raising the price on a product, removing adding  a bonus, etc.).
  • Propose an opportunity for future collaboration (you do this now, I’ll do this for you later).

In the future, we’ll talk more about getting others to participate in your partnerships. For now, I just want you to get the idea that you can “nudge” affiliates to join by employing a few smart tactics like the ones I just mentioned.

2. Offer Incentives To Persuade Other People To Join In

Affiliates love to get MORE than just their regular commissions. Let’s be clear about one thing: affiliates are primarily in the business for the money. Sure, sometimes they are evangelists because they believe in the product, the cause, or the developer (I’m like this for Jeff Walker, Eben Pagan, Seth Godin and Dan Kennedy).

But most affiliates are in this as a business. And if a business isn’t making money, they’re OUT of business, right?

If you can give an affiliate the opportunity to earn MORE money without doing anything EXTRA, that’s a win for them, AND for you if you do it right. It’s a numbers game.

Let’s say affiliate Adam is going to write a blog post this week to promote your offer or someone else’s offer. He likes both of them equally. Both earn him the same amount of money. What to do? All other things being equal, the x-factor that gets him to promote you instead of the other merchant is a way for him to make extra money doing what he was going to do anyway … write that blog post.

Let me give you two scenarios as examples for how to do this…

1. Hold Affiliate Contests

One option is to host a contest and offer prizes to the top affiliates. I’ve seen this done with prizes as “cheap” as digital goods (the top selling or lead generating affiliate gets a free copy of X product) and as “expensive” as giving away a Mercedes Benz C300 to the top affiliate.

Most contests are somewhere in between. You could give away gift cards, iPads, Kindles, mp3 players, and other popular gadgets. Just decide what your top 10 affiliates will receive, set the rules/guidelines, determine the date, and start getting the word out (via your dedicated affiliate email list and anywhere else affiliate congregate).

You may want to consider giving ANY affiliate who refers a sale something for joining in (even if it’s a 75% commission instead of a 50% commission, it will reward every active affiliate and encourage them to continue promoting you)

SIDEBAR: This is a numbers game! Let’s say you “invest” (always think of it as an “investment” – something you spend in order to get a “return” above and beyond what you spent) $1,000 for prizes or bonuses in a small contest that is shared over the top 10 affiliates.

And let’s say those ten affiliates all generate just 10 sales each of a $97 product that you give 50% commissions on. What do you have at the end of the contest? 10 sales X 10 affiliates = 100 sales X $97 per sale = $9700 sales – 50% commission = $4,850 for you – $1,000 for prizes = $3,850 profit (minus 2-5% processing fees).

And that’s just for a small-scale contest. Plus it doesn’t take into consideration any sales generated by affiliates who participated who didn’t make the “top ten”. And it doesn’t take into consideration any affiliate who went all out and single-handedly brought in dozens if not hundreds of referrals in order to win the contest. Big time!

2. Create Milestones

Another option is to offer incentives to any affiliate who reaches predetermined milestones for sales or commissions generated at any time. When the affiliate generates their first referred sale, they get X as a bonus. Five sales gets them X bonus. Twenty-five sales gets them X bonus.

The more sales they rack up, the larger incentives they receive. Again, it’s a numbers game. So work out what you can give away at each milestone that will be appealing to the affiliate and still earn you money.

ONE IMPORTANT DETAIL: Neither of these ideas takes into consideration the lifetime value of the customer your affiliates are referring to you. Remember, all of these sales numbers are just for the FIRST SALE.

If you deliver a high value, high quality product and treat those new customers right, you will generate a lot more orders from those same customers over time. That makes your contest or milestone reward program even MORE PROFITABLE to you.

Can you see why you should be doing this?

Moving on…

3. Provide Ongoing Training For Affiliates So They Do What You Want

Remember that affiliate list we talked about earlier?

This is one of the ways that you use it and get a LOT of leverage for very little effort.

The idea is to provide ongoing training materials (articles, reports, webinars, etc.) where you teach your affiliates how to improve their affiliate marketing. Your goal is to help transform your affiliates into SUPER affiliates.

You want to do this because if you teach them all the things that you would normally do yourself (set up Facebook advertising, create viral videos, guest blog posting, etc.) they will be able to generate traffic on your behalf as an affiliate promoting your offers.

If you train your affiliates and help them make even more money and earn even bigger commissions, they will work even harder to make you money by promoting your products for you.

So, at least once per month, send out some kind of TRAINING.

Your training should do three things…

  • Teach your affiliates how to complete an effective marketing step
  • Give the affiliate some of your own resources so they can complete the marketing step to promote you
  • Send the affiliate to the online destination or platform where they can complete the marketing step

For example: You might explain how to get traffic with paid Facebook advertising, you give the affiliate with a swipe file of ready-made ads and images to promote your product, and then send the affiliate to the Facebook advertising page to start their campaign.

You’ve created an easy 3 step process that EVERY affiliate can follow (whole spending their own money), and that you don’t have to do yourself if you don’t want to…

4. Create Fresh Resources For Affiliates To Get You Regular Attention

Every month you should be creating new freemiums for your affiliates to give away on your behalf.

Every Single Month.

These resources can be as simple as a new article each month that affiliates can publish on their blog or broadcast in a newsletter or loaded to an autoresponder.

Ultimately all of the affiliate resources you create to stock on your affiliate page should systematically be rolled out on a monthly basis. The reason is that when you mention these things to your affiliates (through your affiliate email list)  you give your them another reason to talk about you to their audience.

You give them something fresh to share with their own network of influence. Ultimately, sharing these awesome fremiums with your affiliates makes THEM look good to their audience, and KEEPS you in front of potential customers month after month.

Even if you do this on a small scale, it’s free, ongoing promotion for you. And the more the person on the other end hears your name, sees that product recommendation, and becomes familiar with the benefits of buying something … the more likely they will do just that.

A variation on this is to give others fresh REASONS to promote you. See the “urgency” key I mentioned earlier.

New resources that promote you and new reasons to promote you should be rolled out on a regular basis. Put it on your calendar. Every. Month. How often? Every month!

5. Help Other People In Your Network Make The Most Money Possible

If you want more affiliates to promote you, pay them as much as possible while remaining profitable for yourself.

As Much As Possible…

Listen carefully here. Wouldn’t it be a good idea to pay someone 90% commission on every sale referred, and let them send you a 500 customers that you make $10 each off of (that’s $5,000 for you if you’re paying attention :-), rather than offering a 50% commission and getting lost in the crowd of other merchants doing the same thing?

…especially when you consider that by offering a standard 50% commission, the affiliate is never likely to promote you at all?

Help your affiliates make the absolute most money possible, and they will end up making you the absolute most money possible by sending you free traffic over and over again.

Here’s 4 ways to do this…

INCREASE YOUR PRICES. The more you charge per sale, the more your affiliates earn in commission per sale. Another option is to create an upsell or cross-sell and add them to the order flow so that the price per transaction is higher.

RAISE YOUR COMMISSION RATE. Instead of offering 50% commission, offer 75% commission. You could even consider offering 100% commission (or even losing money) on the front end sale just to get the customer into your system for future sales opportunities.

HINT: This is an advanced strategy for people who already have a stable business and who can afford to go negative on the front end, but it is THE FASTEST AND MOST PROFITABLE way to build a business long-term.

OFFER LIFETIME COMMISSIONS. Some affiliate programs offer lifetime commissions. When someone refers a customer to that merchant, that customer is assigned to the affiliate for life. Whenever the customer buys something from them in the future, the original referring affiliate gets a commission (commission rate varies depending upon the offer – usually 50%) automatically.

USE INCENTIVES. We talked about this one earlier, but I want to mention this idea again. Use contests and milestone incentives to help affiliates make more money. All of these things can separate you from your competitors. All of these things can be used to turn passive affiliates into active evangelists for your product or service.

THEN – and please don’t forget this – as long as you deliver quality products and treat your referred customers well, you can earn a LOT of money over the long haul because YOU own the customer list.

NOTE: Sometimes it’s just a matter of “positioning” your commission that can make all the difference. If I sell a $97 product that pays 50% commission, I can position a bump in commission rate in one of two ways.

First, I could say, “For the next 2 weeks I’m raising your rate from 50% to 75%.”

That sounds good, but this when you say it this way it sounds better… “For the next 2 weeks, every sale you refer will get your usual 50% commission PLUS I’ll give you an extra $25 per sale!”

By being specific about the extra dollar amount the affiliate will earn, they are more likely to promote you during this specific window of time.

6. Make Your Affiliate Program About Others, Not Yourself

You may have already noticed, but I’ve been hinting at this the entire way so far, but let me spell it out clearly to you now…

All successful affiliate programs have one thing in common: they are about helping the affiliates succeed. To be sure, your motivation for having an affiliate program is to make money for YOU.

But I guarantee that if you work your affiliate program like making money is the only thing that matters, and it’s the only thing that’s important, you won’t get very far. But, when you cast aside your own self-interest and really pour yourself into equipping affiliates so they can be profitable, you’ll be successful yourself.

Here are some final points to consider as you work to make your affiliate program as profitable as possible for everyone:

  • Do whatever you can to help affiliates make more money through the strategies we discussed earlier
  • Spend time and money training affiliates so they know what they are doing and are better able to do it. It will return to you compounded…
  • Listen to honest and genuine feedback from affiliates when they tell you their likes and dislikes
  • As much as possible make yourself accessible for affiliates to communicate with personally
  • Think about things you can do for the other person to really build his or her affiliate business – treat their business as if it were your own
  • Whenever possible, reciprocate and reward successful affiliates by doing things to promote or acknowledge him or her
  • Consider recruiting a dedicated affiliate manager who can actively engage with and assist your affiliate team to make the most of their efforts

There are a lot of things you can do in order to make the most of your affiliate program. So imagine YOU were the affiliate and THEY were the owner of your product. What would you want them to do for you in order to help you with affiliate marketing?

Then go out and do that for them, and just watch the results…

7. Make Good Use Of The Enormous Power Of Exclusivity

Let me start by saying that there’s no way you could do this for EVERY affiliate. You just won’t have enough time.

But for “super affiliates”, one of the biggest incentives you can give to get them actively promoting your offer(s) is to do or create something exclusive for them.

Now, before I explain that a little more, let me define what I mean by “super” affiliate.

Super affiliates are usually considered to be those people who can endorse your offer and generate a lot of sales as a result of their support. These are people who have tremendous influence among the members of an audience.

They typically have large email lists, large Facebook pages, high-traffic websites, powerful connections, a big advertising budget, and lots of followers. For example, if Ellen DeGeneres or Oprah mention a book or movie in a favourable way, it almost automatically becomes a hit or bestseller.

These sorts of influencers are tier one affiliates who definitely are people you want to strive to get on your team. They are, of course, the most difficult to compel to promote you because EVERYBODY wants their attention, effort, and endorsement. But they are certainly worth the effort…

There is a “2nd tier” of affiliate that you should really take the time to invest in as well. There are two kinds of these affiliates…

FIRST, there are those affiliates who have a “medium-sized” following. They have the same sort of resources the “super” affiliates have – they just don’t have as much of it. They have smaller lists, less website traffic, fewer connections and a smaller budget.

But they have a circle of influence and know what they are doing when it comes to promoting affiliate products. These kinds of affiliates are awesome, because you can be sure they can make you significant money when they partner with and actively promote you.

And SECOND, there are those affiliates who we’ll call “motivated beginners”.

They have the basics in place – a list, a site, a budget, etc. But nothing really is happening for them yet. They just don’t quite know what to do.

These people may not have the big-time resources (yet!) that the top affiliates have, but they are motivated and active. These are the affiliates who are willing to invest their time to be trained and willing to invest their money to get a return.

These are the kinds of affiliates that I love and I look for. I mean, I’ll just lay it out there in my newsletter, at my blog, in my videos, and so forth… something like this…

If you have $1,000 to invest in becoming a top affiliate marketer, and you are willing to follow my instructions to promote my offers in exchange for a commission, I’ll work with you one-on-one to maximise your investment and help you become a long-term successful affiliate.

When you find someone from this 2nd tier who wants to work with you (or the occasional “super affiliate”), then you want to do extra things for them that you don’t do for others.

This is where the “exclusive” nature of the relationship begins. Here are 3 things I have done for these special affiliates (and will continue to do) you could also work into your business…

1. CREATE EXCLUSIVE CONTENT

I’ve written exclusive blog post articles for a number of my top affiliates. In other words, I write an original article for Affiliate Adam that he can post on his blog that no one else can publish. I’ll write another one for Affiliate Bill. And a different article for Affiliate Chelsea. And so on.

Each affiliate gets an original article from me (on a topic of his or her choice) for exclusive publication and distribution. This is one great way to give something extra to your special affiliates.

2. OFFER THEM EXCLUSIVE DEALS

At other times, I’ve arranged exclusive deals for certain affiliates. For example: When one of my partners promoted my Profitable Product System, I gave all of her referred customers a free copy of one of my other $97 courses.

She was actively promoting me and had made quite a few sales before I offered her this deal, and I wanted to reward her people with something special. We both ended up making several thousand dollars and her audience were delighted.

Whether it’s a special package, one or more unique bonuses, a discount, or some other exclusive benefit, creating a deal that is only available for one affiliate will generate some additional promotional love for you.

3. GIVE THEM EXCLUSIVE TIME

Like I said earlier, when it comes to your time, you are limited. You can’t invest your time to work with EVERY affiliate the same because it’s simply not an option. You have to use your time wisely, so for those special affiliates who warrant it, offer them the benefit of your time in ways that others don’t get.

For example, you could let them interview you, or you could pop into their member’s forum or Facebook page and answer questions, participate in a live chat, give them one-on-one coaching, and so forth. Give your top affiliate partners your time … and they will give you their time.

When you put even one of these 7 Keys into motion, it will make a difference for your business. But if you take action on several (or all) of them, it’s likely to radically transform your business’s profitability.

Now if you can see the benefits of recruiting a bunch of affiliates and JV partners to help you with your product launch and you would like to learn more, including how to find the best JV partners in your niche market and have them excited and motivated to promote for you, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Get Other People To Send Traffic To Your Product Launch

As you move through the Product Launch Formula process by running your Seed Launch, then your Internal Launch, and you prepare to hold your big JV Launch, if you haven’t already done so, you are going to need to set up your own robust affiliate program.

Pretty simple right?

Yes.

Is that all there is to it? Kinda like “If you build it, they will come?” Unfortunately no.

First, here’s a brief statement that sums up the plan you’ll get in the rest of this post…

Compel a group of people who have access to your target audience to take an initial, small, easy step to send you traffic and then graduate to bigger, ongoing steps that send you even more traffic later on.

There are three important components to this plan…

1. Send You Traffic

We’ll begin with the end result – getting other people to send people who are likely to want to buy your stuff to your website. Naturally the primary reason why other people will send you traffic is because there is something in it for them. In the affiliate or JV partner context, that reason is to earn a commission on any sales generated through their referral.

Those people tell their audience about your product. Some of the people from their audience come to your site and buy your product. You pay the affiliate 50% or more commission.

The customer gets to own a product or service that makes their lives better in some way. You make money. Your affiliate make money. Everybody is happy!

So, there are a couple of things you need to do to get the ball rolling.

First, you need to set up your affiliate program. This will be the system you use to track your affiliate referrals, pay your affiliates, fulfill the orders and so forth.

There are MANY options, in fact there are too many for me to explain “how to” set up the technical aspects of in this module.

Every affiliate program and service provider has a different way of setting things up. And, fortunately, each of them have training materials to walk you through setting up the program.

Some of the most popular options are: Clickbank.com, JVzoo.com, and Amember.com.

Amember works with your own Paypal account, while the other two are complete processing systems that handle everything on your behalf. Whatever option you choose, you will need to set up an affiliate program where you offer at least 40%, and some digital product promoters offer 90% or even 100% on certain products.

Second, you need to create an “affiliate attack plan”. This is a game plan that outlines specific action steps for your new partners to take in order to send you traffic. Your attack plan is THE key to getting other people to actively and repeatedly promote your launch and your ongoing offers.

2. Compel Others To Take An Initial, Small, Easy Step

There are basically two types of affiliates you are going to interact with: those who are “new” who know very little about what they are doing, and those who are experienced or “seasoned” who know what they are doing and are busy getting on with the job.

Both of these are going to need some small steps to complete in order to get them actively promoting you.

Those who are “new” will need small steps because of their limited experience. These are “baby steps” that should be easy to complete.

Those who are “seasoned” will need small steps because they probably won’t stop what they are already doing just to jump all in to promote you without first testing the waters with some “quick and easy” steps.

The important thing here is to give affiliates something easy they do immediately to GET THEM ACTIVE. You want to warm them up. Get them off the bench and into the game.

The idea is to make them a part of your tribe and help them to “invest” in you and your product in a simple way so that it’s not as much of a stretch to go deeper.

Just to give you some examples, here are a few ideas…

  • Like and share your Facebook page
  • Post something cool about you on their Facebook wall
  • Retweet something you’ve shared on Twitter
  • Post some of your content to their blog
  • Upload some marketing graphics (banners, buttons) to their site
  • Give away one of your free reports

Each of these steps takes just a few minutes to complete – some, literally, just a second or two. Some of these steps probably won’t get you much traffic at all, while others could potentially bring you a lot of traffic (writing a blog post, or distributing a free report).

But that’s not the main point. The point is, you’re getting them to focus attention on YOU (instead of your competition or anything else they’ve got going on) and every “little” step moves them forward toward “bigger” steps (this is called Commitment and Consistency, which is one of Cialdini’s major mental triggers). Which leads us to…

3. Then Graduate To Bigger, Ongoing Steps

Ultimately, this is where you want affiliates to end up. Fully on board. Eager to endorse your products and services. Actively engaged in marketing for you. Taking more and bigger steps to repeatedly send you traffic, including participating in your product launches and even creating products with you at some stage.

That takes a bit of time and effort to pull off, but the payday of having a group of active partners is tremendous.

The first step is building a list of affiliates. Then, you regularly communicate with ALL of those people on your list. Then you refine the process by regularly and personally communicating with select affiliates and partners who show the most interest and bring the most influence.

What I want to convey to you is the importance of having a dedicated affiliate list where you regularly communicate with your team of partners to keep them active and keep them taking increasingly larger steps to send traffic to you.

Sooner or later (usually later, because it takes time to establish mutual trust), you’ll want affiliates doing things for you such as…

  • Sending out large-scale promotional mailings for your launches and special promotions
  • Offering their own free incentives and bonuses to get people to buy
  • Sharing you with their audiences by featuring you in webinars, podcasts, and other interviews
  • Buying advertising to drive even more traffic to your product page
  • Permanently featuring your products and services in their autoresponders, sig files and ongoing promotions

When those kinds of things start to happen with ONE affiliate, you’ll get a lot of great free traffic. When those kinds of things start to happen with MANY affiliates, you’ll get a traffic jam of customers visiting your site!

Bottom line: you want to get and keep your affiliates active, both during and after your product launch

That happens through setting up your affiliate program, creating a systematic affiliate attack plan, and then utilising your affiliate list to keep them thinking about you.

If you’d like to learn more about how to attract, recruit and motivate affiliates and JV partners to grow your business, or when you are launching a product or service, you can do by going through Jeff Walker’s Free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. When it comes to running a profitable JV Launch, creating an irresistible offer is critical to your success, from getting affiliates and JV partners on board, to maximising sales while your cart is open.

To help you come up with something that gets everyone in your market excited, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

4 Simple Ideas For Creating A Super Fast Product Launch

Despite our best efforts, when we are thinking of developing a new product and using Product Launch Formula to release it, finding the time to do everything required can be really difficult.

And yet one of the biggest ah-ha moments I ever had was when I heard Joe Vitale say “Money loves speed”…

So when you have a to-do list that includes creating the product itself, coming up with relevant bonuses, creating the marketing materials, finding JV partners, and everything else, it can be daunting.

But there are ways you can partner up with other people and get their help to create high-quality products, bonuses, and marketing materials. And when you set things up correctly, you can even get their help for free.

Here are 4 ways you can use right now to come up with awesome products you can launch using PLF within just a few days…

1. Work With Partners To Create An Ebook Or Special Report

You can contact one or more well known experts in your market and gather them all together to create a valuable report or ebook. Once it’s done, you can all promote the product to your audiences through a Product Launch Formula style launch, and share in the profits it generates.

There are two different ways to approach this task:

1 – To make it as easy as possible for your partners, you could do the bulk of the work and list each partner as a co-author.

Why would you do this? Simple: If you’re trying to get yourself established as an expert or a prominent player in your niche market, then associating your name with other influential marketers will boost your credibility and reputation. And another marketer will agree to it because they get a new product to promote with a minimum amount of work on their part.

2 – On the other hand, each partner could do an equal amount of work, and each of you takes equal credit and you both or all end up with a product that you can sell.

Naturally if you have multiple authors helping you create the product, say a dozen or more partners, then consider these two different ways for creating a report or ebook.

Example: For illustration purposes, let’s say you’re writing a book about building an online business. Here’s how you might approach this project:

Each partner could writes one chapter covering the topic of their individual expertise. So you would have chapters on traffic generation methods such as SEO, paid media such as Facebook and Google Adwords, social media such as Facebook Groups and Instagram, blogging, and other topics. You’d ask experts on each of those topics to create a chapter covering their best strategies for you.

Each partner would answer the same question. Here you might ask everyone a question such as “If you only had $100 to generate as many targeted prospects to your site as possible, what would you do?”

If you ask a wide range of experts that same question, you’ll get a diverse set of answers, which will make for a helpful and entertaining product.

The benefits for each partner include:

  • Getting a byline at the end of their article where they can promote their lead agent or one of their offers
  • Every partner either gets the rights to sell the product, or you give them a “super affiliate” commission (such as 75% or 90%) to sell it on your behalf
  • Those people who’re newer to the niche can get their names printed alongside known experts which will give them some brand recognition and social proof

But what if your potential partners don’t like to write. Then you might consider…

2. Doing a Joint Venture Webinar

A super quick way to create a valuable product is to gather together one or more partners to do a webinar for anywhere from 30 minutes to several hours.

You can use a stable platform like GoToWebinar.com or Zoom.com, and have the system record the event for you.

The advantage of doing a webinar is that you have the ability to show videos or screen captures with your audience.

For example:

  • You could hold a web design webinar where you show participants exactly how to download, install and use an HTML editor to design a website.
  • You can do a blogging webinar where you show step-by-step how to set up and optimise a blog. Your viewers can even follow along on their own computer to set up their first blog if they want to.
  • You can run a copywriting webinar, and critique a sales letter or some of the participant’s email copy live.

In these examples I say “you,” but of course I’m referring to you or your JV partner.

Example: So, for example, you can ask a copywriting expert to do a webinar with you. You can spend part of the time interviewing him, part of the time having him do a live critique and part of the time fielding questions.

Another advantage is that you’ll end up creating two profitable products you can launch immediately:

The live webinar itself. This is valuable because your participants have a chance to ask questions of the presenters personally. You can offer this webinar as a paid event through a Quick Launch or Seed Launch, or you might even use some of the content as a lead-generating front end offer.

The recorded webinar. You and your partners can sell the recordings outright after you’ve held the webinar, you could use them as bonuses for your other paid products, or even give some or all of the event away to people who join your mailing list.

3. Hold An Offline Event

What you could do here is put together a panel of experts for a live weekend workshop at a local hotel or another place with a conference or convention center.

Your workshop might include:

  • Seminars and/or lectures
  • Breakout workshops with individual speakers
  • Informal “meet and greets” with the experts
  • Catered morning and afternoon teas and/or even meals

The advantages of holding a workshop are twofold:

1 – Workshops have a very high perceived value. That’s why you’ll see high ticket prices attached to these events, ranging from a couple hundred dollars to several thousand dollars for admission.

2 – You’ll have the recordings. Since you’ll likely end up with a multiple-DVD collection just from a one weekend Seminar, the collection tends to be valuable (it will be valued at up to several hundred or even thousands of dollars, depending on the topic).

There are downsides of course, which are all the organisational challenges involved as well as the higher overhead expenses.

Not only do you have to organise your speakers, you have to arrange for and pay for a conference room, also pay for catering if you are including it for the event.

You’ll also need to ensure your speakers have the materials and facilities they need to give their best presentations. Most conference centers provide microphones and most of the other technology your presenters will need to deliver for you.

So what’s in it for the presenters?

The big benefit is that they can make an offer for their products from the stage at the end of their talks. They can make sales at the back of the room for the duration of the Seminar or Conference.

Then they’ll be able to make additional sales once you start selling or otherwise distributing the seminar recordings. These sorts of events can be very lucrative for everyone concerned.

4. Arrange For Someone To Interview You

You can hold interviews over the phone in one of two ways:

1 – Just you and the interviewer. This is the easier option because there is far less pressure, since you won’t have an audience listening in. If you are someone who tends to clam up when you know you are being recorded live, you may not able to give your best. Once you’ve finished the recording, you’ll then sell or giveaway the finished product (and/or the transcripts).

2 – With an audience. With this option you create a live teleseminar event, which can turn into an awesome product with the right interviewer who can really draw out the best information from you. You also have the recording as a second product.

Tip: You can also transcribe the recordings of your interview to create a text product. You can sell the transcriptions along with the recordings which is guaranteed to boost the perceived value of your product. Plus, providing transcriptions helps people who prefer to read, along with your deaf or hard-of-hearing customers.

The main reason to get someone else to interview you is that it establishes YOU as an expert. So if you’re new to the niche, it’s a great way to get established and start building a good reputation.

And your reputation will grow even further if you have an influential person in the niche conducting your interview.

Tip: You can also hold teleseminars and record them using a service like e-teleconferencing.com, which allows you to have people call the bridge line and listen in.

To make it as easy as possible for your interviewer, you should give them list of questions you’d like them ask you. Make sure to encourage the interviewer to ask his own questions (including spontaneous follow up questions) as well, which will make for a smoother, more natural-sounding interview.

Finally, there’s a good chance your interview is going to have a few glitches, such as times where you need to pause because the dog next door is barking, or perhaps when the two of you digress from the main topic. You can easily clean up these glitches using a sound file editor such as Audacity

As you can see, there are plenty of ways you can make use of the “Money loves Speed” principle to quickly create products with other people’s help.

And if you’d like to learn more about launching your new product successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Another Simple Way To Profit From Your Content Upgrades

In this previous post, we looked at how you can build your product launch list much more quickly by using Content Upgrades.

But there are a number of other ways you can increase your website’s income using the same strategy.

BONUS: Download a free copy of the How To Grow Your Product Launch List Using Content Upgrades PDF by Clicking Here so you can refer to it any time you want.

Here’s an example of a site (you can see the site here – but the Ad may have changed) showing an invitation to an evergreen webinar as an in-context Google Adwords ad…

Content Upgrade Adwords

This strategy is commonly referred to as ‘Native Advertising”, because it blends so easily with the content of the website.

And just as with a list-building Content Upgrade, the click through rates and conversions are usually much higher than many other forms of advertising.

This example is so powerful because the ad is within an article on a property investment website, is about how many more rental properties are being created (increasing competition for tenants), and offers property investors the opportunity to build more passive income from their property portfolio.

Can you see how laser targeted this is?

The person placing ads like this is likely totally cleaning up.

So Let’s Flip This Content Upgrade Idea Around

Once you’ve created, tested and proven your content upgrades are converting really well, you could start running them on other people’s websites as either Adwords ads like this one, or as paid insertion deals you make privately with the blog or website owner.

If you are careful to place your ads on pages that are very similar to the ones your own content upgrade ads work well on, you should be able to generate similar results.

Imagine how powerful it could be to generate super-targeted leads if your conversion rate from ad display to optin is just a dollar or two?

In these days of prohibitively expensive traffic, generating prospects like this has to be a no brainer.

Of course, getting targeted traffic to your website is just one important part of running a successful Product Launch Formula launch.

So if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Grow Your Product Launch List Using Content Upgrades

As you prepare to implement your Product Launch Formula training during your launch, or even as you continue to grow your business after you’ve launched, building your email database is one of the core activities that never ends.

The problem these days is that it’s never been harder to get real email addresses from people, because they are so over-marketed to and they are sick of getting emails pitching them stuff all day every day.

To get somebody’s real email address, you need to offer them something they REALLY want to get their hands on. That’s why offering a Content Upgrade is such a terrific strategy.

So what is a Content Upgrade?

Well as the name suggests, it’s a piece of additional, related content that ‘upgrades’ the users’ experience on your website.

For example, let’s say you’ve written an epic blog post showing people how to set up an automated follow up sequence using an autoresponder.

The perfect Content Upgrade for that post might be:

  • A PDF containing 20 pre-written autoresponder messages that help your reader introduce themselves to their new subscribers, share a series of valuable tips and ideas, and then make it easy to promote a product or services to monetise their list
  • A PDF containing a list of the best 101 email subject lines that have been tested and proven to work
  • A video explaining the content of your post in more detail, along with your personal tips and advice on getting the most value out of the information you’ve shared
  • A PDF copy of THE POST ITSELF (see an example on this page) so people can download a copy of your post to their computer and refer to it later…

All of these ideas can be used to create an awesome Content Upgrade in virtually any market.

______________________________________________

Don’t have time to read this powerful guide on creating Content Upgrades right this minute? Click here to get the PDF version and read it anytime you want!

______________________________________________

So why bother going to the trouble of creating these ‘upgrades’ for your business.

Conversions. That’s why…

The typical website optin rate (not counting dedicated landing pages or ‘squeeze’ pages) can be anything from 0 to 10% (and 10% is very rare).

But to give you an idea just how powerful this strategy can be, here’s the conversion rates of just a few of my LeadBoxes (created using LeadPages.net) that offer upgrades for some of my longer blog posts.

PLF Content Upgrade Conversions

As you can see, the optin rate ranges from 39% to 120%!

Why so high?

Because the people opting in are requesting more information on a topic they have just read about on the website.

So for example, the people who requested the The 1-2-3 List Building Cheat Sheet are doing so while reading a post about building an email list.

The people who requested The 24 Hour Product Creation Cheatsheet are reading a post about creating your own products. The others are the same.

The upgrades are closely related to the content people are ALREADY reading so they are (in context), which is why the conversions from clicks to subscribers is so high.

Does everyone who reads the post click on the link? No, only the people who are INTERESTED in learning more.

And some of those people are interested enough to pay for information or services that will help them shortcut the process…

Some Content Upgrade Examples

So now you understand the opportunity, let’s look at a bunch of ideas other people are currently using to grow their email databases…

This an example from the LeadPages.net blog.

Leadpages Content Upgrade

Here’s one from another LeadPages post…

LeadPagesContent Upgrade

This one offers a free affiliate marketing course as a ‘Related Resource’ on a post about, you guessed it, affiliate marketing…

Content Upgrade Affiliate

This one offers a Free Infographic on how to use Facebook advertising…

Content Upgrade Facebook

Here’s a very simple example offering a Free PDF that shares the best guarantee examples he’s seen.

Content Upgrade Guarantee

Here’s one from Hubspot offering their ‘Sales Objections Cheatsheet”

Content Upgrade Hubspot

Here’s another Hubspot example offering a free guide on How To Use Facebook For Business.

Content Upgrade Hubspot

Here’s one from a great post on the LeadPages blog discussing how to add a personal touch to your high-tech marketing.

Content Upgrade Personal

And here’s an awesome example from Marisa Murgatroyd from a blog post teaching why storytelling is important in business…

Melissa Content Upgrade

So as you can see, there are a lot of ways you can use this technique to increase the number of people joining your product launch list.

I’d love to hear how from you in the comments below on how you are implementing this technique as part of your product launch list building.

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your 25-Point Post Product Launch Flash Sale Checklist

Once the excitement of your Product Launch Formula launch has settled down, and your new customers are happy and contented with the product they bought from you, running regular flash sales is a great way to generate a lot of sales and buzz in a very short period of time.

The best way to do this is to plan each promotion a few weeks in advance, and invite your PLF marketing partners to promote the event with you. Having some of them on board will help to build anticipation among your prospects and customers and increase your sales significantly.

So you don’t miss any of the critical steps in running a successful flash sale, make sure you follow this 25-point checklist every single time…

______________________________________________

Don’t have time to read this powerful step-by-step guide right this minute? Click here to get the PDF version and read it anytime you want!

______________________________________________

1. Define A Goal For Your Flash Sale

The first step is define your goal for this sale. Ideally you’ll set one primary goal to focus on, though you may have secondary goals as well.

Your goals might include:

  • Acquisition of new customers with an irresistible low priced offer
  • Generating more sales for one of your front-end profits
  • Boosting the sales of a higher ticket product or service
  • Creating some excitement among your affiliates
  • Creating some buzz for your products or services in your market
  • Establishing yourself as a “big player” in the niche
  • Cross promoting different lead magnets to build your mailing lists
  • Generating excitement about the launch of your NEXT product

So pick your primary goal, and then let’s move on to Step 2…

2. Pick A Product Or Service That’s Already In Demand

No matter what your goal is, for best results you’ll want to promote something that’s already in-demand. And throwing a flash sale for one of your most popular products serves this purpose perfectly. Of course you can also run a flash sale on a newly released product, but you’ll want to be sure it’s something your market really wants to buy.

In other words, do your market research first! Specifically, you’ll want to:

  • Search marketplaces like ClickBank.com, JVZoo.com, and Amazon.com to see what the hottest selling stuff is in your niche
  • Run a survey or even run an ASK Campaign like Ryan Levesque does to discover what people in your market really want to buy
  • Do some snooping around to see what the top marketers in your niche are selling on their websites, promoting in their newsletters, and offering to their social media followers
  • Search Google and look at the products people are paying top dollar for to advertise with Google Adwords
  • Look for banner ads on the top sites in your niche, and study the ads you see coming through your Facebook newsfeed
  • Use a keyword tool like the Adwords Keyword Planner or MarketSamurai.com to uncover what customers in your niche are looking for

Once you’re sure you have a popular product to promote, then move on to…

3. Choose A Date For Your Promotion

When you are choosing a date for your flash sale, keep these points in mind:

  • Choose a date that is at least 2 or 3 weeks away, so both you and your affiliates have plenty of time to prepare and schedule in a mailing date
  • Research the date on sites such as JVNotifyPro.com to see if there is anything major going on at the same time. If a really popular marketer in your niche is opening the shopping cart for a huge product launch on the same date, you’ll struggle to get affiliates onboard or customers to take notice of your messages

Next…

4. Decide On Your Irresistible Offer

Here’s where you decide on the following points:

  • What components will you include in the offer? For example, are you going to include extra bonuses to make the offer even more attractive?
  • Are you going to offer a big discount to increase the number of sales? Hint: A flash sale will have the best results if you make a really attractive offer, such as 40% or more off the regular price
  • What percentage of the sale price will you give to your affiliates? The percentage you pay out is partly going to depend on your goals. If you’re goal is to build a big list, getting your affiliates really involved and generating backend profits later, then you might want to give all or most of the frontend sale price to affiliates as commission. If your goal is to generate a lot of frontend profit, you can offer a more standard 50% commission to your affiliates. (Of course this assumes you’re selling digital products. The commission percentages are going to be smaller if you’re selling physical products.)

One final thing. Creating an irresistible offer is so important that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

Next…

5. Determine How Long Your Flash Sale Will Run

As the name implies, a flash sale happens in a flash – it’s usually over in a matter of hours, but it may run anywhere from four hours to twenty-four hours. So…

  • Determine the starting and ending times of your sale
  •  Plan on running your sale for at least 8-12 hours to get maximum exposure
  • Consider your prospects’ time zones and activities (such as work) when deciding the start and end times of your sales. In other words, you don’t want the entire sale to fall within the working day of your audience, or you’ll probably have a lot of people missing out

Next…

6. Create Your Marketing Materials

Now it’s time to create sales materials for your marketing partners to share with their audiences. These materials are for these three purposes:

  • To build anticipation for the sale in the week leading up to the sale day (similar to Product Launch Formula’s pre-launch content)
  • To announce the sale itself (like Jeff Walker’s ‘Open Cart’ email)
  • To send out one or more reminders about the sale during the day of the actual sale (to create scarcity and increase urgency)

Think about the types of communication channels you and your affiliates will be using to reach prospects, and create marketing materials for those channels.

For example:

  • An email sequence covering the full period of the promotion
  • A series of story-based blog posts leading up to the sale
  • Social media posts with links back to pre-sale content and the offer itself (short messages for Twitter, longer messages for platforms like Facebook)
  • Text messages with links to your promotional content

Once you’ve created these materials, upload them to the affiliate centre so they are ready for your partners to grab them.

Next…

7. Let Your Partners Know About The Upcoming Sale

If you already have a group of affiliates or JV partners, then now is the time to let them know about the sale.

  • Give them at least two weeks notice of the sale so they have time to prepare. More time is preferable because top affiliates usually have a full mailing schedule
  • Give your affiliates login details so they can access the product (in case they want to do a product review)
  • Let them know how they can promote (e.g., how to get their affiliate link easily)
  • Give them links to the marketing materials inside the affiliate centre and ideas on how to use them
  • Generate some excitement around the event. Talk about the commissions they can earn, the current conversion rate on the sales letter, etc
  • Give your affiliates a detailed timeline so they know when to send out your pre-sale materials

Next step…

8. Reach Out To And Recruit New Marketing Partners

If you’d like to turn your sales day in to a really big event, you may want to reach out and recruit some new affiliate partners to help you out. You can do this yourself, or you can pay an affiliate manager or JV broker to do it for you.

Of course it’s going to be easier to get people to say yes to your request if they already know and trust you. With this in mind, here’s an example email or social media message you can send to your potential partners…

Subject line: just wanted you to be the first to know…

Hi [First Name],

[Your Name] here from [your website]. I’ve got a flash sale coming up in [number of weeks], and I’d like to extend a personal invitation for you to join in on this unique event where you can generate [percent] commissions – that works out to be [$ amount] for every sale you bring in.

This sale is for [name of product] which is one of my best converting products, and [give them a quick description of the product]. This would be a good match for your audience because [explain the reason their audience will like it].

You can take a look for yourself and download a free copy of the product here: [download link]

This flash sale starts at [time and date] and ends [insert when it ends]. Because the sale period is so short, we’re expecting conversion rates to be higher than normal, which are currently [percent conversion rates]. That means those [$ amount] commissions are going to add up for you fast!

I’ve already set everything up for you so it’s quick and easy for you to take part in this event.

Here’s your affiliate link: [insert link]

You can get a complete set of emails and ads to promote the event here: [insert link to affiliate centre]

Shoot me back an email to let me know if you’re on board or if you have any questions! I’m looking forward to working with you [First Name].

[sign off]

p.s. The people who jump in early get the biggest commission rates. Hit reply to let me know you’re in, and I’ll lift your commission rate to [percentage]…

Get Your Bonus Emails: Download a set of TWENTY fill-in-the- blank recruitment emails for affiliate and joint venture partnerships, so you’ll know exactly “what to say”.

9. Take Care Of All The Technology

A popular, well-promoted flash sale can create a lot of traffic to your website. And in turn, this sort of heavy load on your web server can create a lot of problems on your site. That’s why you’ll want to sale-proof your systems.

These 3 steps are important:

  • If you’re not every technically minded, or if your time is better spent running the rest of the launch, then hire a tech person to handle hardening up your system
  • Make sure you have a premium web hosting account that can accommodate a big spike in traffic and requests
  • If you already have a dedicated server, make sure it’s ready for higher than normal traffic

And then…

10. Prepare Your Customer Service Department

Another area where you’re likely to see a big spike is in your customer service requests. Most of them will be minor (lost logins, difficulty access the downloads, refund requests, etc.). That’s why you’ll want to ensure your customer service people are ready to handle the load.

This includes things like:

  • Hiring additional short-term help to answer emails or man the help desk if needed
  • Training both new people and existing staff on how to handle the inquiries they are likely to get during the sale
  • Creating some new FAQs and other materials to help cut down on customer service load during the sale
  • Offering multiple ways for prospects and customers to reach you, such as a direct email address, live chat and a 24 hour help desk

And then…

11. Test And Track All Of Your Promotional Copy

The goal here is to optimize your ad copy, email copy, and sales page copy so that you get maximum conversions during your sale. You’ll want to:

  • Use something like Google AdWords or Facebook ads as a quick way to generate traffic for your testing
  • Focus on optimising the factors that will have the most impact, such as the offer, the headline, bulleted benefit list, the P.S., your price and call to action

Next step…

12. Prepare Your Email Messages and Blog Posts

By now you’ve will have created materials for your affiliates and marketing partners to use in their promotions. Now it’s time to create these same materials for yourself. This step is pretty easy because in most cases, all you’ll have to do is tweak the affiliate materials to make them unique.

For example, you might have an affiliate email that refers to “John Doe’s new product is…” so you would tweak this to first-person language such as, “My new product is”

13. Create Your Sales Video

The next step is to create a short sales video to help generate excitement on the day of your flash sale. This is especially important if your sales page is a text letter, because offering a pre-sale video will help you reach and convert more people into customers.

Some sales video pointers include:

  • Keep it short, just two to three minutes highlighting the biggest benefits
  • Present a problem, highlight what that problem is costing people, and then offer your product as the best solution to the problem
  • Showcase the main benefits of your product and the results they can expect
  • Provide a strong call to action, making sure to remind them it’s a flash sale to create urgency

On the day of the sale, you’ll be posting this video on YouTube and on your social media pages, as well as on your blog.

The next step…

14. Prepare Your Facebook Ads

To generate as much excitement as possible on sale day, running some paid advertising is a great strategy. Facebook’s ad platform is a good choice, although you’ll need some experience if you’d like to maximise your returns.

The idea is to launch your ads on sale day, but of course you’ll want to have them prepared and ready to go in advance. This includes:

  • Choosing an eye-catching graphic
  • Writing some persuasive ad copy
  • Selecting a tightly targeted audience using Facebook’s ad editor
  • Setting it all up to start running at the correct time and day
  • Double checking everything to make sure the links, start time and end times are all correct

Next…

15. Buy Some Ads On High-Traffic Niche Sites

Same as we discussed above, you’ll want to prepare ads and set them to run on the day of your sale. Most niche site owners like to set up and run ads manually, so you’ll want to make arrangements with the owner and pay in advance so everything’s ready to go.

16. Start To Build Buzz On Social Media

If you’ve followed any of Jeff Walker’s Product Launch Formula launches, you’ll know that he starts ‘seeding’ his audience several weeks before he releases the first piece of pre-launch content.

You don’t have to go as far as that for your Flash Sale, but you can certainly do simple things like:

  • Building anticipation for the upcoming sale by hinting that something big is coming
  • Sharing cryptic or normal graphics, videos or other content that are likely to go viral
  • Using a specific call to action hinting at something cool coming up, and encouraging people to share the content with their friends

Next up…

17. Warn Your Payment Processor Of Increased Volume

Even though for the most part online marketing doesn’t have the same shady reputation it used to have, there are still plenty of crooks around doing some pretty dodgy stuff.

For this reason, your payment processor may suspect suspicious activity if you suddenly have a huge surge in sales without warning them. And if they suspect suspicious activity, they could temporarily suspend your account.

In fact, this still happens to lots of people, which can cause all sorts of problems. From not getting paid yourself, to being unable to pay your affiliates, to not being able to pay for any physical products or bonuses you have to deliver.

That’s why you’ll want to do two things:

  • Let your payment processor know about the expected surge in sales so they don’t get the wrong idea. It’s best if you speak to a real live human on the phone about this, get that person’s name, and ask them to email you the details of the call so you have proof in writing that they knew about your sale.
  • Make sure you have a “Plan B” just in case your payment processor does go down for any reason. You’ll also want to ensure that your Plan B gives credit to affiliates, where applicable

The next step is…

18. Set Up One Or More Backend Offers

If you haven’t done so already, make sure to build out your sales funnel on the backend of this offer to increase sales and profits for both you and your affiliates. This may include:

  • Adding an order form upsell or ‘bump’ offer that allows customers to add something to their order by clicking a checkbox
  • Inserting a range of backend offers inside the product itself
  • Setting up a multi-part autoresponder sequence for these new customers that makes backend offers for other related products and services they’ll be needing

Next…

19. Remind Your Partners Of The Upcoming Sale

Now it’s time to remind all of your marketing partners of the approaching sale, and let them know the final details of when they can start promoting.

So, for example:

  • Let people know two weeks before the sale date that they can start promoting in one week’s time
  • About a week and a half before the sale, remind them that they can start to promote in 3 days
  • Remind them to start pre-selling 4 days before the sale day
  • Remind them the night before the sale that it’s game day tomorrow
  • Remind them the day of the sale and ask them to promote hard for maximum results

TIP: You can automate all of these email messages by pre-loading them into an autoresponder such as Aweber or another reliable service.

Next…

20. Send Your Promotional Messages To Your List

Now’s the time to begin building anticipation by sending your pre-sale emails, starting at around one week before the sale starts, and then three or four days before the sale starts.

21. Email Your List The Night Before

Now send one final anticipation email the night before the sale to generate anticipation and excitement. Be sure to list the benefits of the product and the results people can expect get from owning it, as well as reminding them how short the sale period is.

22. Upload The Offer Page

You can do this early on the morning of the sale.

23. Test The Entire Sales Process From Start To Finish

Do a full systems check by placing orders through different browsers and making sure everything works correctly. Run through and test all the links, forms and payment processor steps to make sure everything is ready for your sale.

24. Send Out Your Sale Day Materials

When the sale starts, send out all the sales materials you’ve prepared, including your emails, blog posts and social media posts.

25. Publish Your ‘Last Chance’ Materials

Later in the day (and a few hours before the sale ends) send out your ‘last chance’ emails, release your final blog posts, and make some final social media posts reminding people that this is their last chance to get the product at a big discount.

Conclusion

So there you have a complete 25-point checklist for running your very own super-profitable post-product launch Flash Sale. Now print out this checklist and get to work setting up your sale today!

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How Ryan Levesque Is Crushing It With His Latest ASK Method Product Launch

Ryan Levesque is currently using Jeff Walker’s Product Launch Formula to re-launch his fabulous ASK Masterclass, and it’s very instructive to see how he’s integrating his ASK methodology with PLF to laser target his marketing message.

I’ve seen quite a few big players doing this type of lead segmentation lately (including Jeff during his PLF launch at the end of 2017) and it is a great way to increase your conversions.

Here’s how Ryan is doing it…

______________________________________________

Don’t have time to read this powerful step-by-step guide right this minute? Click here to get the PDF version and read it anytime you want!

______________________________________________

When you arrive at his landing page, you see an offer to learn how Ryan made his first $1 million dollars online, step-by-step. When you click on the orange button that says Click Here For Instant Access…

Ryan Levesque Product Launch Formula

… you see a popup form where Ryan is implementing a cut-down version of his ASK Method strategy and segmenting people into 5 different groups (or what he calls buckets).

His 5 buckets target people who are:

  • Just getting started
  • In their early stages of business growth
  • Coaches and consultants who work one-on-one
  • People will larger businesses that have a chance to scale
  • Marketing consultants and agencies

Ryan has determined that these are the 5 main groups of people he can help by doing in-depth survey’s of his prospects (using what he calls Deep-Dive Surveys), and has customised his marketing message based on where people tell him they are in their businesses.

When you’ve selected the category that’s the best fit for, just click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…and you’ll see Step 2: Fill Out The Form Below. When you enter your email address and click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…you see this screen with the message ‘Generating Your Custom Training…’ This gives the impression that your training is being customised (because it has been), and I’m guessing this is also where Ryan ‘cookies’ people for retargeting later.

Ryan Levesque Product Launch Formula

After a few seconds, you are automatically redirected to Ryan’s Ask Method Masterclass training site where he has the typical 4-video PLF setup – 3 content videos spaced a few days apart, and a final sales video inviting you to join the program…

Ryan Levesque Product Launch Formula

Every part of this process is scientifically designed to take people logically and smoothly through the optin process using what Ryan calls micro-commitments. Micro-commitments use the persuasion principle of Commitment and Consistency to allow people to take baby steps, which is a great way to get them to complete any process without overwhelming them.

Ryan’s Masterclass content is evergreen, so he can run this type of product launch several times each year without having to reinvent the wheel or create any new content at all.

I remember when Ryan first created the original content for what has now become The ASK Masterclass. It was with a Seed Launch for a product called Survey Funnel Formula (I went through that Seed Launch with him as he created the product).

A couple of years later, Survey Funnel Formula was starting to morph into The ASK Method. In fact, here’s a screen shot of the exact email Ryan sent out for his Deep Dive Survey when he was asking for feedback:

Ryan Levesque ASK Survey Email PLF

As you can see, readers had 4 options to choose from. When you clicked on one of those links, you were taken to one of 4 different pages where Ryan asked just ONE question.

Here what a couple of those pages looked like:

Ryan Levesque ASK Survey PLF

…and another one…

Ryan Levesque ASK Survey PLF

When you clicked the Submit button, you were taken here…

Ryan Levesque ASK Survey PLF

Quick and simple. Based on the answers to what Ryan calls the SMIQ (Single Most Important Question) he created the core content for his ASK Masterclass, and now he’s running another launch with Jeff Walkers proven Product Launch Formula system doing the heavy lifting.

Can you see how powerful it is to combine the PLF process and The ASK Method? It gives you a one-two punch that is hard to beat.

One final thing. Being able to create irresistible offers is so important to the success of your launch and your business’s future that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with lead segmentation during the optin process like this, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. If you’d like to save a copy of this step-by-step guide that you can refer to later,   click here to get the PDF version and save it to your desktop for when you need it.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

17 Ways To Increase Sales From Your Product Launch Email List

As you work through your product launch following Jeff’s Product Launch Formula, one of the most valuable assets you’ll be building is the list of targeted prospects and customers you will create during the process.

So even if you make a bunch of sales during your launch, the email list you build is going to generate many more sales for you over the weeks and months ahead, as long as you treat your subscribers well.

So what is the best way for you to not only nurture the relationship you have with your readers, but maximise your sales at the same time?

Turns out there are quite a few ways to use even a simple autoresponder such as Aweber to grow your sales significantly after your launch, and in this post you’ll discover 17 of these proven methods.

______________________________________________

Don’t have time to read this game-changing guide right this minute? Click here to get the PDF version and read it anytime you want!

______________________________________________

Let’s get started with…

1. Systematically Follow Up After Your Product Launch

Whenever you get a new customer, you should immediately remove them from your ‘prospect’ list and add this person to your customer mailing list (you can automate this with Aweber). Then over time you can then send a series of follow up emails promoting a wide range of related offers (both your own products and as an affiliate).

For example, if you’re launching a product about using video marketing to generate more leads, then you might follow up with a series of emails that are designed to sell an in-depth Facebook marketing course.

The fact is that whenever somebody buys a product or service, there are lots of other related products and services they would be interested in that complement or enhance their purchase. You can be the person who helps them buy these related items, and you can get paid for taking the time to offer that help.

2. Teach People How to Use The Product They Just Purchased

Another great way to use your autoresponder is by sending out a sequence of coaching or training emails that help people make the most of the product or service they have just purchased from you.

For example, let’s suppose you’ve launched a meal-planning and fitness-tracking program to people who want to lose weight and gain strength. They could really benefit from a series of emails which teach them how to make the most out of the major features of your program, such as:

  • How to use the app you’ve included to count calories
  • How to best use the diet plans to balance their macronutrient levels
  • How to accurately calculate how many calories they’re burning each day with the exercise program you have designed for them

And so on. Each message should teach a different aspect of the program, give them simple steps to follow, and then encourage them to take action to achieve their goals.

Doing this is so powerful because when people take action and end up getting great results, they are usually much happier with their purchase. And happy customers produce three powerful benefits for you:

  • It significantly reduces product refunds because people understand how to get the most out of your products or services
  • It makes the likelihood of the customer buying something else from you much higher, either immediately or in the future
  • It increases the likelihood of the customer telling his or her friends about you and your business, and in many cases, of them becoming an affiliate and promoting you as well

Next up…

3. Distribute Regular Freemiums That Lead To Offers

The idea here is to surprise and delight your subscribers with unannounced bonuses that will keep them opening your emails with anticipation. They’ll never know what they’re going to get from you next, so you can bet they’ll open all of your emails to see what you’ve sent them this time.

Now this is critical…

This strategy is not just about delivering a bunch of freebies to people and hoping for the best. What you’re doing is systematically offering high-quality products that naturally lead to paid offers.

For example:

  • You might offer the cut-down “lite” version of a product or app for free. If your subscribers like it and find it helpful, some people will upgrade to the premium version (through the links you’ve conveniently included in the “lite” version 🙂 )
  • You might offer one or two video modules from your training program for free. Again, if people like it, some of them will purchase the entire set of training videos.

Here’s another idea…

4. Send Your Subscribers To Content On Your Blog

What you’re doing here is directing your subscribers to read your most popular archived, evergreen articles.

The reason is that if you can get people more engaged on your blog, you’ll have the opportunity to put various links and calls to action in front of them. This may include:

  • Links and calls to action for various offers embedded in the articles themselves
  • “Featured product” links and banner ads in your sidebar
  • A Super Signature containing a range of product ads at the end of posts and articles (see an example of a Super Signature at the end of this post – hat tip to Dean Jackson for this idea)

Next idea…

5. Do Joint Venture Ad Swaps

The technique here is to do ad swaps in your respective newsletters with your marketing partners.

Here are a few ideas:

  • You could simply promote each other’s lists. In other words, you invite and encourage your subscribers to join your partner’s list because of the benefits they will receive, and your partner does the same for you
  • You might encourage your subscribers to follow your Joint Venture partner on their various social media accounts (and your partner does the same thing for you)
  • Or you could simply promote your partner’s product or service directly (either with or without an affiliate link), and they return the favor for you

Next idea for making the most of your product launch list with an autoresponder is…

6. Survey Your Audience

One of the most profitable things you can do is to survey your audience and learn more about who they are and what they really want. You can ask them questions to help uncover valuable information such as:

  • What are the biggest problems and challenges they are facing right now?
  • What sort of experience level do they have? (so you can sort them into segments or ‘buckets’ for more targeted follow up)
  • What sort of solutions have they tried, and what are the shortcomings of these solutions?
  • What would be a ‘dream come true’ outcome for them?

The answers to these questions will help you create content and offers that your subscribers really want, which will in turn will increase your conversions and sales.

7. Build Long-Term Relationships

If you just hammer your subscribers with one cut-and-paste promotion after another, with no regard for the people receiving those messages, your conversion rate is going to collapse pretty quickly.

That’s because your subscribers HATE getting pitched (just like most of us), and if they don’t unsubscribe, they are just going to stop paying attention.

The point is that if you take the long-term view, and give your readers a chance to get to know you, you’re going to build a much more sustainable, more profitable business.

You do this by:

  • Sharing true, personal stories that let your readers see the real you. It’s best if these are niche-relevant stories, but you may just drop in occasional notes about what’s going on in your life, such as holiday snaps with your family, or the news that your daughter is having a baby
  • Teaching through case studies showing what happened when you used a particular product or strategy. You’ll want to share lots of facts and data, but also share the personal side of the story, such as how you felt, what problems came up (and how you dealt with them) and anything else that could help your readers achieve similar results
  • Allow real access to you personally. This means asking your audience for feedback, and then answering your subscribers when they give it to you. You can also send your readers to your blog, Facebook, Youtube channel, Twitter or Instagram and ask them to interact with you

Next idea…

8. Train, Coach And Motivate Your Affiliates

This is a great way to use your autoresponder to both stay in touch with the people who helped you during your product launch, and invite them to promote for you on a regular basis.

It really is quite powerful, but unfortunately it’s something that a lot of vendors overlook. I know Jeff Walker stays in touch with affiliates with updates and ideas for promoting his Product Launch Formula program, and it’s always great to hear his insights.

Here are 3 ideas for what to send in your affiliate followup series:

  • Send your affiliates a series of training emails that tell them exactly what to do to make money with your affiliate program step by step. For example, Step 1: Post your affiliate link in an article you write for your blog. Step 2: Put a Banner ad in the sidebar of your blog. Step 3: Send an email promotion to your newsletter subscribers, etc.
  • Showcase other successful affiliates using case studies (with their permission and without giving away their proprietary strategies) to motivate inactive or inexperienced affiliates to take action
  • Send them motivational articles, videos and other material to get inactive affiliates excited about promoting your products

Next up…

9. Offer Themed Emails

This is a great way to train your readers to open your emails, as well as building your relationship with your audience. The idea is to send them themed emails on a weekly basis that your subscribers can look forward to.

For example:

  • You might answer the Question Of The Week
  • You could share How I _____ (e.g., “How I Became A Profitable Consultant And Quit My Job”)
  • Share the Case Study of The Week showing how a student successfully used your product
  • Share the productivity boosting Resource of the Week

Now here’s the next idea…

10. Boost Sales By Segmenting Your Subscribers

The idea here is to come up with a very targeted lead magnet with the goal of segmenting your list. If your autoresponder allows you to apply tags to subscribers, you can tag everyone who downloads a particular lead magnet and follow up with them based on what they told you interests them.

If the autoresponder you’re using doesn’t have this feature, you can create another optin page and send your subscribers there to register for the new lead magnet, and add them to a seperate list.

As an example, let’s suppose you have generic weight training list. You might create a lead magnet that’s targeted at those people on your list who compete in bodybuilding competitions. You can then send this segment of your list precisely targeted content and product offers that you know they are going to be very interested in.

Here’s another idea…

11. Use Your List For Webinar Registrations

If you hold webinars (and you should), you can use your autoresponder to invite people to register for both your own and JV partner’s webinars. Be sure to add your registrants to a separate list (or tag them) so you can then follow up with them to:

  • Remind them when the webinar starts, what they are going to learn, and give them links to log in
  • Send some pre-training materials a day or two before the webinar, especially something that is a good pre-requisite for the webinar. For example, if the webinar is about Facebook marketing, you might give them a Facebook Ad Checklist that covers the basics to prepare your viewers
  • Send follow up messages after the webinar to promote the product or service you mentioned within the webinar

Next…

12. Create a Multi-Part Email Series Promoting One Main Offer

People rarely buy anything the first time they hear about it. That’s why it’s a great idea create a sequence of three to seven emails for EACH product you promote. This is what Andre Chaperon calls a PLS (Product Launch Sequence) in his Autoresponder Madness program.

Each series will consist of related materials, all of which promote just one product. For example:

  • Five Ways To Retire With $10,000 A Month In Passive Income
  • The Three Secrets of Building Muscle Mass Quickly
  • The Four Steps To Setting Up a Profitable Social Media Presence

Here’s another good idea…

13. Send Targeted Follow Up Messages To Your List Segments

Most of the popular autoresponder services allow you segment your subscribers according to whether they’ve performed a specific action, such as clicked on a link or opened an email message.

You can use this handy feature to send ultra-targeted follow up messages based on what your subscribers have told you they are interested in. For example:

  • Send a follow up with a different subject line (something that approaches the topic from a different angle) to those who didn’t open your last email
  • Send an objection-handling email to those who opened the email by didn’t purchase the product
  • Send a special offer email to people who arrived at your shopping cart page but then abandoned the cart without purchasing (this technique alone could easily DOUBLE your sales)

Next…

14. Create An FTM Site

You don’t need an elaborate membership site to run an FTM (fixed-term membership) site, which is a membership site that automatically delivers content to your members for a pre-determined amount of time (such as three months, six months, etc.). All you need is an autoresponder such as Aweber.

Just upload the first months worth of materials (a meaty, content rich PDF Report is often enough), and you can start taking orders. This is what we often refer to as the ‘Minimum Viable Product’ because you can get it done in a few hours and test the market quickly to see if there is enough demand.

If you run some test marketing and the thing flops, you can simply refund those people who did order and move on to something with more potential. But if it’s successful, you can then continue creating the content for future weekly modules, knowing you have a winner on your hands.

For example:

  • Create a 12-month site for winning at Ninja Warrior events
  • Create a four-month site that teaches people how to create prize winning pastries
  • Set up a 6-month site that shows people how to become a successful Expense Reduction Consultant

Up next…

15. Send Special Emails Focused On One Topic

Here’s some examples of simple messages you could send from time to time to drive traffic and generate sales:

  • Send a solo ad once a month to promote a particular product as a ‘Subscriber Only’ special offer
  • Survey your customers and ask for their feedback about how to improve your products, as well as ask what other challenges you could help them with
  • Ask your customers to beta test new (or new versions of) products or services (This gets your audience involved and helps develop even more loyalty)
  • Invite your subscribers to connect with you via other platforms, such as your YouTube channel or through other social media

16. Test And Track Your Promotions

You can use your email database as a platform for tracking and testing campaigns and promotions before launching them on a larger scale. This includes:

  • Testing the product itself to see if it will generate enough interest to warrant rolling our a larger advertising campaign
  • Testing various versions of the product name
  • Testing the product offer including bonuses, guarantee and call to action
  • Testing the email message itself to see if it generates click throughs (pay particular attention to testing the subject line, the opener, the benefits, the call to action, the P.S., the design of the email, and when you send it)

Once you know you have a good conversion rate, then you can roll out your marketing campaign on a larger scale.

TIP: Some autoresponders will let you set up a split test your messages, allowing you to send to a portion of your list, and then the autoresponder automatically sends out the winning email to the rest of your list.

And one more…

17. Warm Up (Or Reactivate) A Cold List

Because you’re still here with me, I’m going to reward you with one of the most powerful strategies you’ll ever use for generating new sales for your business…

It’s called Customer Reactivation, and it can literally be a gold mine for businesses that use it correctly.

The fact is that most businesses have a list of prospects or customers that has grown cold from a lack of activity.

It might mean that subscribers aren’t clicking on your links, or they might not be opening your emails. But sometimes, even though people are reading your messages, they just aren’t buying anything.

So here’s what you do – send out a special Customer Reactivation autoresponder sequence to the “cold” portion of your list.

The sequence should go like this:

  • A message thanking them for their past business, with an offer for a big discount or additional bonuses (or BOTH) on one of your most popular products to bring people back into the fold
  • A second message with the subject line “In case you missed this” restating the offer and letting readers know there’s a looming deadline after which the offer will no longer be available
  • A “Last chance” email reminding them about the offer and the deadline to generate even more urgency. This final email will often generate even more sales the the first message

Using this type of Customer Reactivation sequence can generate thousands of dollars in sales from people who you may have written off, so it’s worthwhile using it for any former customers who may have fallen through the cracks in your business.

One final thing. Being able to create an irresistible offer is so important to the success of your customer reactivation campaign that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your customer reactivation offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

In conclusion…

So here’s the question for today: which of these 17 ways to use an autoresponder are you overlooking or not taking advantage of?

The good news is that now you have this list of ideas, you can start implementing any method you aren’t using yet. And that should lead to more traffic, more sales and more cash coming your way in as little as 24 hours from now.

As I mentioned at the start of this post, the list you build during your product launch is going to become your most valuable business asset, and will give you the perfect springboard for creating a profitable, long-term, sustainable business for yourself and your family. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S.   Click here to get a copy of the PDF version of this article so you can read it again anytime you want.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Recruit Your Competitors BEST Affiliates To Promote Your Product Launch

When it comes to using the Product Launch Formula process to run the most successful launch, one of the keys is in creating your own affiliate program and having other people send you their best customers who then buy your product.

The hardest part of this process is recruiting GOOD affiliates who know what they are doing, who have an email database, and who are prepared to add you to their mailing schedule.

That’s because the top affiliates aren’t just sitting around waiting for opportunities. They don’t have to, because so many great opportunities come across their desks every single week.

So if you want to build an affiliate program that’s full of serious marketers who have a proven track record, and who know how to drive targeted traffic to your product launch, you’re going to have to go out and compete for the attention of these in-demand professionals.

These affiliates will already be making tons of sales for your competitors, and you’ll need to recruit them and get them to do the same for you.

But how?

Let’s start with 5 great ways to find your competitor’s most valuable affiliates…

______________________________________________

Don’t have time to read this powerful step-by-step guide right this minute? Click Here to get the PDF version and read it anytime you want!

______________________________________________

1. Look For Product Reviews And Pre-Selling Content

The first step is to search Google for the names of your competitor’s products along with search terms such as “review” or “comparison.”

The reason is pretty clear: affiliates are most likely to be the people putting up product reviews and comparisons, and that makes this a quick and easy way to find those affiliates.

TIP: By doing this, you’ll also know which affiliates are good at search engine optimisation (SEO). If the same affiliate is able to hold multiple key rankings for a range of competing products, that’s a pretty good sign they will be able to drive traffic your way as well.

You’ll want to do is search Google for the titles of your competitors’ lead magnets, as well as the titles of their articles, blog posts and their other content. You could search for excerpts out of articles that link to the affiliates main content.

Where do you get this information?

One good way to do it is by joining your competitors’ affiliate programs, because you’ll have access to the promotional content they create for their affiliates. Then you can search for the titles and excerpts from this content to uncover affiliates who are actively using that content to promote offers.

And checking our your competitor’s affiliate programs will also give you insights into how you can make your own products and services even better. The fact is the best affiliates go where they are rewarded the most. And if your offer is absolutely crushing it, they’ll naturally gravitate towards you anyway.

Because being able to create irresistible offers is so important to the success of your launch and your business’s future, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

And now that you’re logged into your competitors’ affiliate centers, you’ll also want to check out this next idea…

2. Check Your Competitors’ Product Launch Leaderboards

Here’s a quick and dirty way to know who your competitors’ BEST affiliates are: look for the people who win their affiliate contests.

Of course you’ll most likely need to be a member of your competitors’ affiliate programs to get access to this privileged information. But once you’re in, you should be able to see leader boards for both past and current contests. If you compare these boards across a range of competitors, you’ll see which affiliates consistently promote product launches and drive sales.

3. Join Affiliate And JV Facebook Groups and Forums

The next way to find your competitors’ affiliates is to visit the places where they all congregate online. In other words, participate in the affiliate forums and social media groups.

Specifically:

• Go to Facebook and use the search box to uncover groups using words such as “affiliate”, “affiliate marketing”, “jv”, or “joint venture”.

• Search Google for affiliate forums. You can search for terms such as “affiliate marketing forums” and “affiliate discussion”, “JV forum” and “joint venture forum”.

• Look for joint venture networks. Again, use Google to easily uncover these platforms in your market. For example, “stock trading affiliate network.”

Once you find these platforms, join the biggest and most active ones. Then follow the conversations to get an idea of which affiliates are promoting which offers, and which affiliates tend to be the super affiliates in your niche market.

4. Follow The Flow Of Money

Another way to find out who’s generating the big sales for your competitors is by checking to see who is running ads for them. If an affiliate is consistently placing paid advertising for a product, that’s a great sign that they’re making money with those ads.

Here’s how to find these advertisers:

• Search Google for your competitors’ product and brand names. You’ll naturally find reviews and other content using this method (which is very helpful), but you’ll also be presented with text ads. These ads may go to lead pages if affiliates are using a two-step advertising process, or other content that’s designed to get you to click through to the merchant’s site. But whether one-step or two-step, this strategy will give you an idea of who is promoting what in your niche.

• Check niche sites that accept advertising. Then take note of who’s placing the ads, because these could be your potential affiliates.

TIP: Sometimes it’s hard to decipher an affiliate link to know who is behind it. Here are two tips that might help:

1. Check to see if they are using a redirect URL. Many affiliates redirect their affiliate links through their own websites. If they do, visit the domain to see if it’s clear who owns it. If not, run the domain through a whois search such as www.whois.com.

2. Run a search for the affiliate link (or even just the affiliate ID). If it’s an affiliate who is direct linking, then search for that link in Google. If the link isn’t a tracking link, then there’s a good chance the affiliate has used it in other promotions, such as on his own website or blog.

Next idea…

5. Keep A Record Of The Highest Selling Products

The idea here is simple: some of the top product owners in your niche are often the super affiliates too. That’s because these vendors have used product launches and paid advertising to build big email databases of prospects and customers.

You probably already know some of the top sellers in your niche, and some of your biggest competitors could become your top affiliates. Once you draw up your list, you can add to it using these two tips:

• Check marketplaces such as Clickbank.com and JVZoo.com. These affiliate marketplaces often rank products based on popularity, so it will only take you a few minutes to determine which are the best-selling products in your niche on that platform.

• Use JVNotifyPro.com to keep track of the big product launches. The marketers who are rolling out the biggest launches will probably also have the biggest customer lists in your niche.

There you have it – five good ways to find your competitors’ affiliates. If you use all of these methods, you’ll be able to easily uncover all the super affiliates operating in your niche, as well as dozens of other really good affiliates who can help you build sales in your product launches.

Which brings us to this important question…

So, How Do You Recruit These Proven Performers?

As we’ve discussed, these top affiliates get a bunch of great promotion requests crossing their desks every week. That means that just saying, “Hey, wanna make some great commissions?” isn’t going to get their attention.

Because of all of this competition, you need to have a standout product and create what Jeff Walker calls a “Crushing Offer” before the top affiliates will promote for you.

Here are tips for making it happen…

Build Relationships With People In Your Market

People like to do business with people they know, like and trust. So when an affiliate gets two identical offers from two different vendors, the odds are they are going to join the vendor they already know, like and trust. That’s why it’s a good idea to build relationships first before beginning your recruitment, especially when you’re trying to recruit super affiliates.

Here are three tips for building these relationships:

• Do something for the other person first. For example, if the person has their own product, sign up for their affiliate program and make some sales for them first.

• Interact with them online. Make helpful, thoughtful comments on their blog that help their community. Connect with them on social media. Send an email to them to talk about a recent newsletter issue or blog post. The point is, just start talking to these potential super affiliates so you get to know each other.

• Make a name for yourself in the niche. If you create great products and build a good reputation for yourself, people will naturally start approaching you. They’ll know you and trust you through your authority and reputation. This means you don’t need to necessarily go out into the niche and invest a lot of time building one-on-one relationships, since everyone will be eager to work with you when you approach them, but it will take time to achieve this for yourself.

Next up…

Give Free Access to the Product

You should never hesitate on this point. It doesn’t matter whether you’re selling a $17 ebook or a $997 home study course that’s shipped to the customer’s door, you MUST give your potential super affiliates access to the product.

First, any affiliate with their salt isn’t going to promote a product without reviewing it thoroughly themselves. And secondly, since you are approaching this potential affiliate, you need to give them access to the product as a gesture of goodwill.

Don’t make your potential affiliate ask for it, and certainly don’t expect them to pay for it. Just send access at the same time you’re sending your recruitment email.

Which brings us to the next point…

Offer Them Something Extra Special

If your goal is to recruit the top affiliates in your niche, it’s a good idea to give them special perks that you don’t offer everyone else. This includes benefits such as:

• A higher commission rate
• Exclusive bonuses for their customers
• Exclusive discounts for their customers
• Special personalised landing pages
• Instant commissions, daily commissions or weekly commissions
• The opportunity to promote the product before everyone else
• Higher commissions on upsells and backend sales

To get you started, here’s an example of the email you might send out to a prospective affiliates (especially ones with who you’ve built a relationship):

Subject: New product – Thought you’d like to hear about it first…

Hi [First Name],

I’m just about ready to launch a new product, and I wanted to be sure you heard about it first. That’s because I think it’s a great fit for your audience, and I’m also offering a special commission rate if you come on board to promote.

The product is called [name of product], and [describe in a sentence or two what the product does – in other words, why would this person’s audience want this product?]

Here, you can check it for yourself: [download link to entire product]

Right now the sales letter is pulling a [%] conversion rate in our initial testing, so this is already proving to be an in-demand product that gives you the potential for a lot of sales.

And here’s the best part: you’re getting a special “inner circle” commission rate of [%] – that’s a full [$amount] in your pocket for every sale you make.

What’s more, you also get [insert any other perks… exclusive promotional opportunities before the affiliate program is open to the public, special discounts, etc].

I’ve taken the liberty of setting up your affiliate account. Here’s the info:

[affiliate link]

[affiliate log in info]

Once you log in you’ll get access to all sorts of emails, articles, banners and other ads and creatives you can use to promote this product.

We’re launching on [date] – are you in?

Let me know if you have any questions or if there is anything I can do for you to make promotions easier…

[sign off]

P.S. This is going to be a big event… I hope you’re a part of it!

Get Your Bonus Emails: Download a set of TWENTY fill-in-the- blank recruitment emails for affiliate and joint venture partnerships, so you’ll know exactly “what to say”.

A Few Parting Thoughts

If you’ve always wanted to enjoy the benefits of a big product launch (including a big list-build, massive exposure, increased authority and huge profits when done right), or you just want just get the increase in sales that only a really good super affiliate team can deliver, then finding and recruiting the best affiliates in your market is the key.

And finding your competitors’ most productive affiliates and persuading them to promote your product launch too is a fantastic way to do this is.

This crash course has given you the exact step by step plan for doing that. So what’s your next step?

Get started and work through each step to start finding those affiliates, because recruiting just ONE top affiliate could add hundreds of prospects to your email database and thousands of dollars to your launch profits.

That means the sooner you get started, the sooner you could have a big JV launch under your belt, which is the perfect springboard for building a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Double Your Product Launch Profit With Product Splintering

The money you make directly through a JV product launch is just the start of the profitable opportunities you have once you’ve made all those sales with the help of affiliates and JV partners.

That’s because the most valuable asset you end up with from a launch is the email database you build from all the options your partners send you.

Why?

Because not only can you continue to sell your core product to those prospects after the launch, but you can “splinter” off all kinds of smaller products and sell them to those people who either didn’t want or need the bigger product you launched.

Here’s why “product splintering” is so effective as a followup to your product launch…

If you walk into just about any regular restaurant in most cities, and you’re likely to see a page somewhere in the menu that lists the restaurant’s ala carte offerings.

Sometimes you may see these offerings listed under different names, such as “Sides” or even “Light Appetites.”

But in all cases, this is the part of the menu where you can order something like a bowl of soup, a basket of fries or an English muffin.

You see, typically these items come with a meal.

The English muffin goes with your bacon and eggs. The fries go with your burger. The soup goes with your sandwich.

However, restaurant owners quickly figured out that they could make a whole lot more money by offering these items separately to patrons who didn’t want a full meal.

This is referred to as product splintering, and it turns out that restaurant owners aren’t the only savvy business folks on the block.

You’ll see product splintering everywhere you look.

  • For example, you can buy a pair of shoelaces by themselves without having to buy a whole new pair of shoes.
  • You can buy ski poles without buying skis.
  • You can purchase a computer hard drive without having to invest in a whole new computer.

And product sellers do it because product splintering is a great way to make more money without having to work any harder.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products you can “splinter” one after the other in 72 hours or less.

And the best news of all…

As we discussed, you too can use product splintering to slide more money into your pocket every day of the week with your information business.

It doesn’t matter what you’re selling or who you’re selling it to, because product splintering will work for you. (And just a bit later you’ll get plenty of ways to use it in your business.)

Let me give you an example…

Example:  Take a look at The Simple Copywriting System and you will find a very good course that helps people to quickly create high converting sales copy for any product or service.

The Simple Copywriting System is a “splintered product” from my Online Marketing Masterclass.

Look at the difference…

This gives me an opportunity to sell a lower-priced product to people who…

1. Aren’t willing or able to pay for the $97.00 product.

2. Are ONLY looking for “sales copy” products to buy.

3. Don’t yet fully trust me because they don’t know me.

4. Don’t even know about the Online Marketing Masterclass.

And so forth.

Once they buy the lower-priced Copywriting System course, I invite them to upgrade to the $97.00 Online Marketing Masterclass course, even offering to credit them their $27.00 purchase toward the $97.00 purchase.

Many upgrade and I turn $27 into $97 just like that.

But even for those that don’t upgrade, people spend $27 with me when they would have spent ZERO.

And you can do exactly the same thing with YOUR products.

Or if you don’t already have a bigger product you can “splinter”, you can go the other way and use what you learn in The Profitable Product System to create the “splintered” products first, and then package them up into a big-ticket program you an sell for a bunch of money during your product launch 🙂

Either way, you and your customers win…

Talk soon,

Rocky

P.S. Being able to splinter and bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.