Category Archives: Advanced Email Marketing Tactics

The Second Secret To Building A Profitable Product Launch Email List

In this series of posts, we’re looking at the 5 secrets you need to know if you want to build a responsive email list in preparation for your Product Launch Formula launch.

So when you look at your mailing list, is basically a monologue, right? It’s you sending out messages, and people read those messages, that’s it. Then you just keep doing that every day, every week, or on whatever schedule you use.

But here’s the thing…

For the most part, people need to know, like and trust you on some level before they will do business with you. And while sending out your regular messages does help build familiarity and trust over time, it’s not the fastest way to do it.

That’s why your goal should be to personally interact with your readers whenever possible, and actively give them a feeling of belonging to something…

Since the beginning of time, humans have been social creatures. But over the last few years, social media has changed things completely.

People don’t want to just read your messages anymore. They want to “like” them. They want to comment on them and discuss them with you.

They might even want to share your messages with their friends (without having to ‘forward’ an email). They want to feel like they’re a part of something special, part of a Movement if you will, and that’s why it’s in your interest to make these activities as easy as possible for your Tribe.

Here’s the cool part: there’s a psychological trigger at play here. This wanting to belong to a group may actually be hardwired into your subscribers’ brains.

You see, back in tribal times people really couldn’t survive if they were alone. They had to belong to a group if they wanted to thrive. They had to fit in. If they were exiled or excluded from the group for some reason, they either had a very hard life… or more likely, they were killed by a rival group, wild animals or by starvation and illness.

It’s pretty clear that your prospects aren’t going to starve to death or get killed if they’re not part of a group. Logically people know they’ll be okay on their own. But our brains still reward us in various ways for belonging to a group (and often make us feel uncomfortable when we’re alone).

THAT’S why people like to have this sense of belonging.

So your goal with all of your communications should be to try and foster this sense of belonging.

Here’s how to encourage this feeling, which will help you build a relationship with your subscribers and increase their responsiveness…

1. Create A Cool Name For Your Tribe

The other day I saw a Facebook fan page for a one-eyed, blind dog. The owners of the page refer to him as a pirate, and they call all his fans part of his “Pirate Crew.”

It’s a simple name, and his thousands of Facebook fans readily (and happily) refer to themselves as part of the “Crew.” It gives them a sense of belonging and camaraderie. That’s a good thing.

Another example of people who belong to a Movement are are the thousands of “Trekkies” who like Star Trek. This shared love of all things Star Trek gives them a strong bond of belonging and helps them identify each other.

Still one more example: Oprah Winfrey has a TV program and web page called “Super Soul Sunday.” When she talks to the group on social media, she refers to them as “Super Soulers.” It’s a way for Oprah to make each and every reader feel like they’re a part of this special insider group of fans.

TIP: Need more examples? If you look at any sports team, you’ll see how all the fans feel like they’re part of the team, and how these fans even take on the team’s name, logo and colours.

So you get the point here – find a cool and preferably memorable name for your group.

Sure, sometimes your group members will come up with their own name for themselves, but that usually takes a while. It’s much better if you figure out a good name at the beginning, and refer to your group members with that name right away. Just be sure it’s a name with which your members will enjoy being linked to.

Next idea…

2. Link Your Communications To Social Media

Your subscribers will struggle to feel like they’re part of a group if they never get to interact with other members of the group. That’s why you should set up a Facebook Group. Then be sure to link to your Facebook Page from every newsletter, as well as encouraging your Facebook Fans to sign up for your mailing list.

TIP: The bonus of setting up a public Facebook Group is that it gives you another means of communication with your prospects. Plus Facebook is a viral medium, so your existing fans and subscribers can help you find new fans and subscribers by inviting their family and friends.

You might even specifically encourage interaction by asking “What do you think?” at the end of a newsletter article, or inviting them to share their thoughts in the Group. Then include a link to Facebook and encourage people to post their thoughts on your Wall.

Here’s a related idea…

3. Put Your Newsletters And Emails On Your Blog

Another way to encourage interaction is to post all (or at least some) of your newsletters as content on your blog. Make sure you enable blog comments, and encourage your newsletter subscribers to let you know what they think.

TIP: if you want to reserve the best content for your newsletter list, then password protect your newsletter content when you post it on your blog. This will make your newsletter subscribers feel special since they have the password.

It will also encourage your visitors who haven’t yet subscribed to want to subscribe just to see what kinds of posts you’re hiding behind the curtain!

One nice bonus of directing people to your blog is that they’ll see your other content, promotions, banners and offers. The more you can get people visiting your blog, the more sales you’re likely to generate.

Next idea…

4. Create A Private Group

Here’s the best way to make people feel really special: give them access to a private group.

One way to do this is to set up a “closed” or Private Facebook Group. That’s where people can find it by searching Facebook, and they can see the admins and members, but they can’t see the content unless they become a member. And they can’t join until a moderator or admin officially approves them. You can also set up a “secret” group (which can’t be found by searching).

TIP: Another way to set up a private group is by setting up a forum and making one of the sub-forums private.

The idea here is to send your newsletter subscribers to the private group so they can talk about the content you share in your newsletter. Naturally, they can talk about anything else they’d like as well. But the key is to make people feel special because they’re a part of this “secret” and exclusive group. They’re part of your “tribe” or inner circle.

TIP: You can make the group membership a bonus of joining your newsletter list. That means you’ll get more subscribers joining your list, plus the feeling of belonging will help you build a good relationships with your subscribers (which in turns boosts responsiveness).

I’ve done this with one of my free stock trading Membership Sites. When people sign up for a free account, they are added to my email database, and can also request membership of our private Facebook Group, where I share additional insights, and we all contribute content, analyse markets, and share ideas for trades.

This creates a great sense of community where people feel like they belong to something greater than themselves. This sense of belonging makes them much more likely to open my email messages, click through to the sites and offers I share, and buy the products and services I recommend.

THIS is one one of the best ways you can create a highly profitable email list before you roll out your new product or service based on the strategies you learn in Jeff Walker’s Product Launch Formula.

And if you’d like to learn more about building a rabid community of raving fans who are ready to support you when you are ready to launch any product or service, you can do by going through Jeff Walker’s Free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your 25-Point Post Product Launch Flash Sale Checklist

Once the excitement of your Product Launch Formula launch has settled down, and your new customers are happy and contented with the product they bought from you, running regular flash sales is a great way to generate a lot of sales and buzz in a very short period of time.

The best way to do this is to plan each promotion a few weeks in advance, and invite your PLF marketing partners to promote the event with you. Having some of them on board will help to build anticipation among your prospects and customers and increase your sales significantly.

So you don’t miss any of the critical steps in running a successful flash sale, make sure you follow this 25-point checklist every single time…

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Don’t have time to read this powerful step-by-step guide right this minute? Click here to get the PDF version and read it anytime you want!

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1. Define A Goal For Your Flash Sale

The first step is define your goal for this sale. Ideally you’ll set one primary goal to focus on, though you may have secondary goals as well.

Your goals might include:

  • Acquisition of new customers with an irresistible low priced offer
  • Generating more sales for one of your front-end profits
  • Boosting the sales of a higher ticket product or service
  • Creating some excitement among your affiliates
  • Creating some buzz for your products or services in your market
  • Establishing yourself as a “big player” in the niche
  • Cross promoting different lead magnets to build your mailing lists
  • Generating excitement about the launch of your NEXT product

So pick your primary goal, and then let’s move on to Step 2…

2. Pick A Product Or Service That’s Already In Demand

No matter what your goal is, for best results you’ll want to promote something that’s already in-demand. And throwing a flash sale for one of your most popular products serves this purpose perfectly. Of course you can also run a flash sale on a newly released product, but you’ll want to be sure it’s something your market really wants to buy.

In other words, do your market research first! Specifically, you’ll want to:

  • Search marketplaces like ClickBank.com, JVZoo.com, and Amazon.com to see what the hottest selling stuff is in your niche
  • Run a survey or even run an ASK Campaign like Ryan Levesque does to discover what people in your market really want to buy
  • Do some snooping around to see what the top marketers in your niche are selling on their websites, promoting in their newsletters, and offering to their social media followers
  • Search Google and look at the products people are paying top dollar for to advertise with Google Adwords
  • Look for banner ads on the top sites in your niche, and study the ads you see coming through your Facebook newsfeed
  • Use a keyword tool like the Adwords Keyword Planner or MarketSamurai.com to uncover what customers in your niche are looking for

Once you’re sure you have a popular product to promote, then move on to…

3. Choose A Date For Your Promotion

When you are choosing a date for your flash sale, keep these points in mind:

  • Choose a date that is at least 2 or 3 weeks away, so both you and your affiliates have plenty of time to prepare and schedule in a mailing date
  • Research the date on sites such as JVNotifyPro.com to see if there is anything major going on at the same time. If a really popular marketer in your niche is opening the shopping cart for a huge product launch on the same date, you’ll struggle to get affiliates onboard or customers to take notice of your messages

Next…

4. Decide On Your Irresistible Offer

Here’s where you decide on the following points:

  • What components will you include in the offer? For example, are you going to include extra bonuses to make the offer even more attractive?
  • Are you going to offer a big discount to increase the number of sales? Hint: A flash sale will have the best results if you make a really attractive offer, such as 40% or more off the regular price
  • What percentage of the sale price will you give to your affiliates? The percentage you pay out is partly going to depend on your goals. If you’re goal is to build a big list, getting your affiliates really involved and generating backend profits later, then you might want to give all or most of the frontend sale price to affiliates as commission. If your goal is to generate a lot of frontend profit, you can offer a more standard 50% commission to your affiliates. (Of course this assumes you’re selling digital products. The commission percentages are going to be smaller if you’re selling physical products.)

One final thing. Creating an irresistible offer is so important that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

Next…

5. Determine How Long Your Flash Sale Will Run

As the name implies, a flash sale happens in a flash – it’s usually over in a matter of hours, but it may run anywhere from four hours to twenty-four hours. So…

  • Determine the starting and ending times of your sale
  •  Plan on running your sale for at least 8-12 hours to get maximum exposure
  • Consider your prospects’ time zones and activities (such as work) when deciding the start and end times of your sales. In other words, you don’t want the entire sale to fall within the working day of your audience, or you’ll probably have a lot of people missing out

Next…

6. Create Your Marketing Materials

Now it’s time to create sales materials for your marketing partners to share with their audiences. These materials are for these three purposes:

  • To build anticipation for the sale in the week leading up to the sale day (similar to Product Launch Formula’s pre-launch content)
  • To announce the sale itself (like Jeff Walker’s ‘Open Cart’ email)
  • To send out one or more reminders about the sale during the day of the actual sale (to create scarcity and increase urgency)

Think about the types of communication channels you and your affiliates will be using to reach prospects, and create marketing materials for those channels.

For example:

  • An email sequence covering the full period of the promotion
  • A series of story-based blog posts leading up to the sale
  • Social media posts with links back to pre-sale content and the offer itself (short messages for Twitter, longer messages for platforms like Facebook)
  • Text messages with links to your promotional content

Once you’ve created these materials, upload them to the affiliate centre so they are ready for your partners to grab them.

Next…

7. Let Your Partners Know About The Upcoming Sale

If you already have a group of affiliates or JV partners, then now is the time to let them know about the sale.

  • Give them at least two weeks notice of the sale so they have time to prepare. More time is preferable because top affiliates usually have a full mailing schedule
  • Give your affiliates login details so they can access the product (in case they want to do a product review)
  • Let them know how they can promote (e.g., how to get their affiliate link easily)
  • Give them links to the marketing materials inside the affiliate centre and ideas on how to use them
  • Generate some excitement around the event. Talk about the commissions they can earn, the current conversion rate on the sales letter, etc
  • Give your affiliates a detailed timeline so they know when to send out your pre-sale materials

Next step…

8. Reach Out To And Recruit New Marketing Partners

If you’d like to turn your sales day in to a really big event, you may want to reach out and recruit some new affiliate partners to help you out. You can do this yourself, or you can pay an affiliate manager or JV broker to do it for you.

Of course it’s going to be easier to get people to say yes to your request if they already know and trust you. With this in mind, here’s an example email or social media message you can send to your potential partners…

Subject line: just wanted you to be the first to know…

Hi [First Name],

[Your Name] here from [your website]. I’ve got a flash sale coming up in [number of weeks], and I’d like to extend a personal invitation for you to join in on this unique event where you can generate [percent] commissions – that works out to be [$ amount] for every sale you bring in.

This sale is for [name of product] which is one of my best converting products, and [give them a quick description of the product]. This would be a good match for your audience because [explain the reason their audience will like it].

You can take a look for yourself and download a free copy of the product here: [download link]

This flash sale starts at [time and date] and ends [insert when it ends]. Because the sale period is so short, we’re expecting conversion rates to be higher than normal, which are currently [percent conversion rates]. That means those [$ amount] commissions are going to add up for you fast!

I’ve already set everything up for you so it’s quick and easy for you to take part in this event.

Here’s your affiliate link: [insert link]

You can get a complete set of emails and ads to promote the event here: [insert link to affiliate centre]

Shoot me back an email to let me know if you’re on board or if you have any questions! I’m looking forward to working with you [First Name].

[sign off]

p.s. The people who jump in early get the biggest commission rates. Hit reply to let me know you’re in, and I’ll lift your commission rate to [percentage]…

Get Your Bonus Emails: Download a set of TWENTY fill-in-the- blank recruitment emails for affiliate and joint venture partnerships, so you’ll know exactly “what to say”.

9. Take Care Of All The Technology

A popular, well-promoted flash sale can create a lot of traffic to your website. And in turn, this sort of heavy load on your web server can create a lot of problems on your site. That’s why you’ll want to sale-proof your systems.

These 3 steps are important:

  • If you’re not every technically minded, or if your time is better spent running the rest of the launch, then hire a tech person to handle hardening up your system
  • Make sure you have a premium web hosting account that can accommodate a big spike in traffic and requests
  • If you already have a dedicated server, make sure it’s ready for higher than normal traffic

And then…

10. Prepare Your Customer Service Department

Another area where you’re likely to see a big spike is in your customer service requests. Most of them will be minor (lost logins, difficulty access the downloads, refund requests, etc.). That’s why you’ll want to ensure your customer service people are ready to handle the load.

This includes things like:

  • Hiring additional short-term help to answer emails or man the help desk if needed
  • Training both new people and existing staff on how to handle the inquiries they are likely to get during the sale
  • Creating some new FAQs and other materials to help cut down on customer service load during the sale
  • Offering multiple ways for prospects and customers to reach you, such as a direct email address, live chat and a 24 hour help desk

And then…

11. Test And Track All Of Your Promotional Copy

The goal here is to optimize your ad copy, email copy, and sales page copy so that you get maximum conversions during your sale. You’ll want to:

  • Use something like Google AdWords or Facebook ads as a quick way to generate traffic for your testing
  • Focus on optimising the factors that will have the most impact, such as the offer, the headline, bulleted benefit list, the P.S., your price and call to action

Next step…

12. Prepare Your Email Messages and Blog Posts

By now you’ve will have created materials for your affiliates and marketing partners to use in their promotions. Now it’s time to create these same materials for yourself. This step is pretty easy because in most cases, all you’ll have to do is tweak the affiliate materials to make them unique.

For example, you might have an affiliate email that refers to “John Doe’s new product is…” so you would tweak this to first-person language such as, “My new product is”

13. Create Your Sales Video

The next step is to create a short sales video to help generate excitement on the day of your flash sale. This is especially important if your sales page is a text letter, because offering a pre-sale video will help you reach and convert more people into customers.

Some sales video pointers include:

  • Keep it short, just two to three minutes highlighting the biggest benefits
  • Present a problem, highlight what that problem is costing people, and then offer your product as the best solution to the problem
  • Showcase the main benefits of your product and the results they can expect
  • Provide a strong call to action, making sure to remind them it’s a flash sale to create urgency

On the day of the sale, you’ll be posting this video on YouTube and on your social media pages, as well as on your blog.

The next step…

14. Prepare Your Facebook Ads

To generate as much excitement as possible on sale day, running some paid advertising is a great strategy. Facebook’s ad platform is a good choice, although you’ll need some experience if you’d like to maximise your returns.

The idea is to launch your ads on sale day, but of course you’ll want to have them prepared and ready to go in advance. This includes:

  • Choosing an eye-catching graphic
  • Writing some persuasive ad copy
  • Selecting a tightly targeted audience using Facebook’s ad editor
  • Setting it all up to start running at the correct time and day
  • Double checking everything to make sure the links, start time and end times are all correct

Next…

15. Buy Some Ads On High-Traffic Niche Sites

Same as we discussed above, you’ll want to prepare ads and set them to run on the day of your sale. Most niche site owners like to set up and run ads manually, so you’ll want to make arrangements with the owner and pay in advance so everything’s ready to go.

16. Start To Build Buzz On Social Media

If you’ve followed any of Jeff Walker’s Product Launch Formula launches, you’ll know that he starts ‘seeding’ his audience several weeks before he releases the first piece of pre-launch content.

You don’t have to go as far as that for your Flash Sale, but you can certainly do simple things like:

  • Building anticipation for the upcoming sale by hinting that something big is coming
  • Sharing cryptic or normal graphics, videos or other content that are likely to go viral
  • Using a specific call to action hinting at something cool coming up, and encouraging people to share the content with their friends

Next up…

17. Warn Your Payment Processor Of Increased Volume

Even though for the most part online marketing doesn’t have the same shady reputation it used to have, there are still plenty of crooks around doing some pretty dodgy stuff.

For this reason, your payment processor may suspect suspicious activity if you suddenly have a huge surge in sales without warning them. And if they suspect suspicious activity, they could temporarily suspend your account.

In fact, this still happens to lots of people, which can cause all sorts of problems. From not getting paid yourself, to being unable to pay your affiliates, to not being able to pay for any physical products or bonuses you have to deliver.

That’s why you’ll want to do two things:

  • Let your payment processor know about the expected surge in sales so they don’t get the wrong idea. It’s best if you speak to a real live human on the phone about this, get that person’s name, and ask them to email you the details of the call so you have proof in writing that they knew about your sale.
  • Make sure you have a “Plan B” just in case your payment processor does go down for any reason. You’ll also want to ensure that your Plan B gives credit to affiliates, where applicable

The next step is…

18. Set Up One Or More Backend Offers

If you haven’t done so already, make sure to build out your sales funnel on the backend of this offer to increase sales and profits for both you and your affiliates. This may include:

  • Adding an order form upsell or ‘bump’ offer that allows customers to add something to their order by clicking a checkbox
  • Inserting a range of backend offers inside the product itself
  • Setting up a multi-part autoresponder sequence for these new customers that makes backend offers for other related products and services they’ll be needing

Next…

19. Remind Your Partners Of The Upcoming Sale

Now it’s time to remind all of your marketing partners of the approaching sale, and let them know the final details of when they can start promoting.

So, for example:

  • Let people know two weeks before the sale date that they can start promoting in one week’s time
  • About a week and a half before the sale, remind them that they can start to promote in 3 days
  • Remind them to start pre-selling 4 days before the sale day
  • Remind them the night before the sale that it’s game day tomorrow
  • Remind them the day of the sale and ask them to promote hard for maximum results

TIP: You can automate all of these email messages by pre-loading them into an autoresponder such as Aweber or another reliable service.

Next…

20. Send Your Promotional Messages To Your List

Now’s the time to begin building anticipation by sending your pre-sale emails, starting at around one week before the sale starts, and then three or four days before the sale starts.

21. Email Your List The Night Before

Now send one final anticipation email the night before the sale to generate anticipation and excitement. Be sure to list the benefits of the product and the results people can expect get from owning it, as well as reminding them how short the sale period is.

22. Upload The Offer Page

You can do this early on the morning of the sale.

23. Test The Entire Sales Process From Start To Finish

Do a full systems check by placing orders through different browsers and making sure everything works correctly. Run through and test all the links, forms and payment processor steps to make sure everything is ready for your sale.

24. Send Out Your Sale Day Materials

When the sale starts, send out all the sales materials you’ve prepared, including your emails, blog posts and social media posts.

25. Publish Your ‘Last Chance’ Materials

Later in the day (and a few hours before the sale ends) send out your ‘last chance’ emails, release your final blog posts, and make some final social media posts reminding people that this is their last chance to get the product at a big discount.

Conclusion

So there you have a complete 25-point checklist for running your very own super-profitable post-product launch Flash Sale. Now print out this checklist and get to work setting up your sale today!

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How Ryan Levesque Is Crushing It With His Latest ASK Method Product Launch

Ryan Levesque is currently using Jeff Walker’s Product Launch Formula to re-launch his fabulous ASK Masterclass, and it’s very instructive to see how he’s integrating his ASK methodology with PLF to laser target his marketing message.

I’ve seen quite a few big players doing this type of lead segmentation lately (including Jeff during his PLF launch at the end of 2017) and it is a great way to increase your conversions.

Here’s how Ryan is doing it…

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Don’t have time to read this powerful step-by-step guide right this minute? Click here to get the PDF version and read it anytime you want!

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When you arrive at his landing page, you see an offer to learn how Ryan made his first $1 million dollars online, step-by-step. When you click on the orange button that says Click Here For Instant Access…

Ryan Levesque Product Launch Formula

… you see a popup form where Ryan is implementing a cut-down version of his ASK Method strategy and segmenting people into 5 different groups (or what he calls buckets).

His 5 buckets target people who are:

  • Just getting started
  • In their early stages of business growth
  • Coaches and consultants who work one-on-one
  • People will larger businesses that have a chance to scale
  • Marketing consultants and agencies

Ryan has determined that these are the 5 main groups of people he can help by doing in-depth survey’s of his prospects (using what he calls Deep-Dive Surveys), and has customised his marketing message based on where people tell him they are in their businesses.

When you’ve selected the category that’s the best fit for, just click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…and you’ll see Step 2: Fill Out The Form Below. When you enter your email address and click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…you see this screen with the message ‘Generating Your Custom Training…’ This gives the impression that your training is being customised (because it has been), and I’m guessing this is also where Ryan ‘cookies’ people for retargeting later.

Ryan Levesque Product Launch Formula

After a few seconds, you are automatically redirected to Ryan’s Ask Method Masterclass training site where he has the typical 4-video PLF setup – 3 content videos spaced a few days apart, and a final sales video inviting you to join the program…

Ryan Levesque Product Launch Formula

Every part of this process is scientifically designed to take people logically and smoothly through the optin process using what Ryan calls micro-commitments. Micro-commitments use the persuasion principle of Commitment and Consistency to allow people to take baby steps, which is a great way to get them to complete any process without overwhelming them.

Ryan’s Masterclass content is evergreen, so he can run this type of product launch several times each year without having to reinvent the wheel or create any new content at all.

I remember when Ryan first created the original content for what has now become The ASK Masterclass. It was with a Seed Launch for a product called Survey Funnel Formula (I went through that Seed Launch with him as he created the product).

A couple of years later, Survey Funnel Formula was starting to morph into The ASK Method. In fact, here’s a screen shot of the exact email Ryan sent out for his Deep Dive Survey when he was asking for feedback:

Ryan Levesque ASK Survey Email PLF

As you can see, readers had 4 options to choose from. When you clicked on one of those links, you were taken to one of 4 different pages where Ryan asked just ONE question.

Here what a couple of those pages looked like:

Ryan Levesque ASK Survey PLF

…and another one…

Ryan Levesque ASK Survey PLF

When you clicked the Submit button, you were taken here…

Ryan Levesque ASK Survey PLF

Quick and simple. Based on the answers to what Ryan calls the SMIQ (Single Most Important Question) he created the core content for his ASK Masterclass, and now he’s running another launch with Jeff Walkers proven Product Launch Formula system doing the heavy lifting.

Can you see how powerful it is to combine the PLF process and The ASK Method? It gives you a one-two punch that is hard to beat.

One final thing. Being able to create irresistible offers is so important to the success of your launch and your business’s future that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with lead segmentation during the optin process like this, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. If you’d like to save a copy of this step-by-step guide that you can refer to later,   click here to get the PDF version and save it to your desktop for when you need it.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

17 Ways To Increase Sales From Your Product Launch Email List

As you work through your product launch following Jeff’s Product Launch Formula, one of the most valuable assets you’ll be building is the list of targeted prospects and customers you will create during the process.

So even if you make a bunch of sales during your launch, the email list you build is going to generate many more sales for you over the weeks and months ahead, as long as you treat your subscribers well.

So what is the best way for you to not only nurture the relationship you have with your readers, but maximise your sales at the same time?

Turns out there are quite a few ways to use even a simple autoresponder such as Aweber to grow your sales significantly after your launch, and in this post you’ll discover 17 of these proven methods.

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Don’t have time to read this game-changing guide right this minute? Click here to get the PDF version and read it anytime you want!

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Let’s get started with…

1. Systematically Follow Up After Your Product Launch

Whenever you get a new customer, you should immediately remove them from your ‘prospect’ list and add this person to your customer mailing list (you can automate this with Aweber). Then over time you can then send a series of follow up emails promoting a wide range of related offers (both your own products and as an affiliate).

For example, if you’re launching a product about using video marketing to generate more leads, then you might follow up with a series of emails that are designed to sell an in-depth Facebook marketing course.

The fact is that whenever somebody buys a product or service, there are lots of other related products and services they would be interested in that complement or enhance their purchase. You can be the person who helps them buy these related items, and you can get paid for taking the time to offer that help.

2. Teach People How to Use The Product They Just Purchased

Another great way to use your autoresponder is by sending out a sequence of coaching or training emails that help people make the most of the product or service they have just purchased from you.

For example, let’s suppose you’ve launched a meal-planning and fitness-tracking program to people who want to lose weight and gain strength. They could really benefit from a series of emails which teach them how to make the most out of the major features of your program, such as:

  • How to use the app you’ve included to count calories
  • How to best use the diet plans to balance their macronutrient levels
  • How to accurately calculate how many calories they’re burning each day with the exercise program you have designed for them

And so on. Each message should teach a different aspect of the program, give them simple steps to follow, and then encourage them to take action to achieve their goals.

Doing this is so powerful because when people take action and end up getting great results, they are usually much happier with their purchase. And happy customers produce three powerful benefits for you:

  • It significantly reduces product refunds because people understand how to get the most out of your products or services
  • It makes the likelihood of the customer buying something else from you much higher, either immediately or in the future
  • It increases the likelihood of the customer telling his or her friends about you and your business, and in many cases, of them becoming an affiliate and promoting you as well

Next up…

3. Distribute Regular Freemiums That Lead To Offers

The idea here is to surprise and delight your subscribers with unannounced bonuses that will keep them opening your emails with anticipation. They’ll never know what they’re going to get from you next, so you can bet they’ll open all of your emails to see what you’ve sent them this time.

Now this is critical…

This strategy is not just about delivering a bunch of freebies to people and hoping for the best. What you’re doing is systematically offering high-quality products that naturally lead to paid offers.

For example:

  • You might offer the cut-down “lite” version of a product or app for free. If your subscribers like it and find it helpful, some people will upgrade to the premium version (through the links you’ve conveniently included in the “lite” version 🙂 )
  • You might offer one or two video modules from your training program for free. Again, if people like it, some of them will purchase the entire set of training videos.

Here’s another idea…

4. Send Your Subscribers To Content On Your Blog

What you’re doing here is directing your subscribers to read your most popular archived, evergreen articles.

The reason is that if you can get people more engaged on your blog, you’ll have the opportunity to put various links and calls to action in front of them. This may include:

  • Links and calls to action for various offers embedded in the articles themselves
  • “Featured product” links and banner ads in your sidebar
  • A Super Signature containing a range of product ads at the end of posts and articles (see an example of a Super Signature at the end of this post – hat tip to Dean Jackson for this idea)

Next idea…

5. Do Joint Venture Ad Swaps

The technique here is to do ad swaps in your respective newsletters with your marketing partners.

Here are a few ideas:

  • You could simply promote each other’s lists. In other words, you invite and encourage your subscribers to join your partner’s list because of the benefits they will receive, and your partner does the same for you
  • You might encourage your subscribers to follow your Joint Venture partner on their various social media accounts (and your partner does the same thing for you)
  • Or you could simply promote your partner’s product or service directly (either with or without an affiliate link), and they return the favor for you

Next idea for making the most of your product launch list with an autoresponder is…

6. Survey Your Audience

One of the most profitable things you can do is to survey your audience and learn more about who they are and what they really want. You can ask them questions to help uncover valuable information such as:

  • What are the biggest problems and challenges they are facing right now?
  • What sort of experience level do they have? (so you can sort them into segments or ‘buckets’ for more targeted follow up)
  • What sort of solutions have they tried, and what are the shortcomings of these solutions?
  • What would be a ‘dream come true’ outcome for them?

The answers to these questions will help you create content and offers that your subscribers really want, which will in turn will increase your conversions and sales.

7. Build Long-Term Relationships

If you just hammer your subscribers with one cut-and-paste promotion after another, with no regard for the people receiving those messages, your conversion rate is going to collapse pretty quickly.

That’s because your subscribers HATE getting pitched (just like most of us), and if they don’t unsubscribe, they are just going to stop paying attention.

The point is that if you take the long-term view, and give your readers a chance to get to know you, you’re going to build a much more sustainable, more profitable business.

You do this by:

  • Sharing true, personal stories that let your readers see the real you. It’s best if these are niche-relevant stories, but you may just drop in occasional notes about what’s going on in your life, such as holiday snaps with your family, or the news that your daughter is having a baby
  • Teaching through case studies showing what happened when you used a particular product or strategy. You’ll want to share lots of facts and data, but also share the personal side of the story, such as how you felt, what problems came up (and how you dealt with them) and anything else that could help your readers achieve similar results
  • Allow real access to you personally. This means asking your audience for feedback, and then answering your subscribers when they give it to you. You can also send your readers to your blog, Facebook, Youtube channel, Twitter or Instagram and ask them to interact with you

Next idea…

8. Train, Coach And Motivate Your Affiliates

This is a great way to use your autoresponder to both stay in touch with the people who helped you during your product launch, and invite them to promote for you on a regular basis.

It really is quite powerful, but unfortunately it’s something that a lot of vendors overlook. I know Jeff Walker stays in touch with affiliates with updates and ideas for promoting his Product Launch Formula program, and it’s always great to hear his insights.

Here are 3 ideas for what to send in your affiliate followup series:

  • Send your affiliates a series of training emails that tell them exactly what to do to make money with your affiliate program step by step. For example, Step 1: Post your affiliate link in an article you write for your blog. Step 2: Put a Banner ad in the sidebar of your blog. Step 3: Send an email promotion to your newsletter subscribers, etc.
  • Showcase other successful affiliates using case studies (with their permission and without giving away their proprietary strategies) to motivate inactive or inexperienced affiliates to take action
  • Send them motivational articles, videos and other material to get inactive affiliates excited about promoting your products

Next up…

9. Offer Themed Emails

This is a great way to train your readers to open your emails, as well as building your relationship with your audience. The idea is to send them themed emails on a weekly basis that your subscribers can look forward to.

For example:

  • You might answer the Question Of The Week
  • You could share How I _____ (e.g., “How I Became A Profitable Consultant And Quit My Job”)
  • Share the Case Study of The Week showing how a student successfully used your product
  • Share the productivity boosting Resource of the Week

Now here’s the next idea…

10. Boost Sales By Segmenting Your Subscribers

The idea here is to come up with a very targeted lead magnet with the goal of segmenting your list. If your autoresponder allows you to apply tags to subscribers, you can tag everyone who downloads a particular lead magnet and follow up with them based on what they told you interests them.

If the autoresponder you’re using doesn’t have this feature, you can create another optin page and send your subscribers there to register for the new lead magnet, and add them to a seperate list.

As an example, let’s suppose you have generic weight training list. You might create a lead magnet that’s targeted at those people on your list who compete in bodybuilding competitions. You can then send this segment of your list precisely targeted content and product offers that you know they are going to be very interested in.

Here’s another idea…

11. Use Your List For Webinar Registrations

If you hold webinars (and you should), you can use your autoresponder to invite people to register for both your own and JV partner’s webinars. Be sure to add your registrants to a separate list (or tag them) so you can then follow up with them to:

  • Remind them when the webinar starts, what they are going to learn, and give them links to log in
  • Send some pre-training materials a day or two before the webinar, especially something that is a good pre-requisite for the webinar. For example, if the webinar is about Facebook marketing, you might give them a Facebook Ad Checklist that covers the basics to prepare your viewers
  • Send follow up messages after the webinar to promote the product or service you mentioned within the webinar

Next…

12. Create a Multi-Part Email Series Promoting One Main Offer

People rarely buy anything the first time they hear about it. That’s why it’s a great idea create a sequence of three to seven emails for EACH product you promote. This is what Andre Chaperon calls a PLS (Product Launch Sequence) in his Autoresponder Madness program.

Each series will consist of related materials, all of which promote just one product. For example:

  • Five Ways To Retire With $10,000 A Month In Passive Income
  • The Three Secrets of Building Muscle Mass Quickly
  • The Four Steps To Setting Up a Profitable Social Media Presence

Here’s another good idea…

13. Send Targeted Follow Up Messages To Your List Segments

Most of the popular autoresponder services allow you segment your subscribers according to whether they’ve performed a specific action, such as clicked on a link or opened an email message.

You can use this handy feature to send ultra-targeted follow up messages based on what your subscribers have told you they are interested in. For example:

  • Send a follow up with a different subject line (something that approaches the topic from a different angle) to those who didn’t open your last email
  • Send an objection-handling email to those who opened the email by didn’t purchase the product
  • Send a special offer email to people who arrived at your shopping cart page but then abandoned the cart without purchasing (this technique alone could easily DOUBLE your sales)

Next…

14. Create An FTM Site

You don’t need an elaborate membership site to run an FTM (fixed-term membership) site, which is a membership site that automatically delivers content to your members for a pre-determined amount of time (such as three months, six months, etc.). All you need is an autoresponder such as Aweber.

Just upload the first months worth of materials (a meaty, content rich PDF Report is often enough), and you can start taking orders. This is what we often refer to as the ‘Minimum Viable Product’ because you can get it done in a few hours and test the market quickly to see if there is enough demand.

If you run some test marketing and the thing flops, you can simply refund those people who did order and move on to something with more potential. But if it’s successful, you can then continue creating the content for future weekly modules, knowing you have a winner on your hands.

For example:

  • Create a 12-month site for winning at Ninja Warrior events
  • Create a four-month site that teaches people how to create prize winning pastries
  • Set up a 6-month site that shows people how to become a successful Expense Reduction Consultant

Up next…

15. Send Special Emails Focused On One Topic

Here’s some examples of simple messages you could send from time to time to drive traffic and generate sales:

  • Send a solo ad once a month to promote a particular product as a ‘Subscriber Only’ special offer
  • Survey your customers and ask for their feedback about how to improve your products, as well as ask what other challenges you could help them with
  • Ask your customers to beta test new (or new versions of) products or services (This gets your audience involved and helps develop even more loyalty)
  • Invite your subscribers to connect with you via other platforms, such as your YouTube channel or through other social media

16. Test And Track Your Promotions

You can use your email database as a platform for tracking and testing campaigns and promotions before launching them on a larger scale. This includes:

  • Testing the product itself to see if it will generate enough interest to warrant rolling our a larger advertising campaign
  • Testing various versions of the product name
  • Testing the product offer including bonuses, guarantee and call to action
  • Testing the email message itself to see if it generates click throughs (pay particular attention to testing the subject line, the opener, the benefits, the call to action, the P.S., the design of the email, and when you send it)

Once you know you have a good conversion rate, then you can roll out your marketing campaign on a larger scale.

TIP: Some autoresponders will let you set up a split test your messages, allowing you to send to a portion of your list, and then the autoresponder automatically sends out the winning email to the rest of your list.

And one more…

17. Warm Up (Or Reactivate) A Cold List

Because you’re still here with me, I’m going to reward you with one of the most powerful strategies you’ll ever use for generating new sales for your business…

It’s called Customer Reactivation, and it can literally be a gold mine for businesses that use it correctly.

The fact is that most businesses have a list of prospects or customers that has grown cold from a lack of activity.

It might mean that subscribers aren’t clicking on your links, or they might not be opening your emails. But sometimes, even though people are reading your messages, they just aren’t buying anything.

So here’s what you do – send out a special Customer Reactivation autoresponder sequence to the “cold” portion of your list.

The sequence should go like this:

  • A message thanking them for their past business, with an offer for a big discount or additional bonuses (or BOTH) on one of your most popular products to bring people back into the fold
  • A second message with the subject line “In case you missed this” restating the offer and letting readers know there’s a looming deadline after which the offer will no longer be available
  • A “Last chance” email reminding them about the offer and the deadline to generate even more urgency. This final email will often generate even more sales the the first message

Using this type of Customer Reactivation sequence can generate thousands of dollars in sales from people who you may have written off, so it’s worthwhile using it for any former customers who may have fallen through the cracks in your business.

One final thing. Being able to create an irresistible offer is so important to the success of your customer reactivation campaign that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your customer reactivation offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

In conclusion…

So here’s the question for today: which of these 17 ways to use an autoresponder are you overlooking or not taking advantage of?

The good news is that now you have this list of ideas, you can start implementing any method you aren’t using yet. And that should lead to more traffic, more sales and more cash coming your way in as little as 24 hours from now.

As I mentioned at the start of this post, the list you build during your product launch is going to become your most valuable business asset, and will give you the perfect springboard for creating a profitable, long-term, sustainable business for yourself and your family. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S.   Click here to get a copy of the PDF version of this article so you can read it again anytime you want.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Do A Seed Launch Step By Step

As Jeff Walker teaches in his Product Launch Formula training, the first launch you should do if you don’t have a list or a product is a Seed Launch.

The Seed Launch is AWESOME if:

  • You’re just starting out and you don’t have a list or product.
  • You’ve got an existing business and you want to test out a new idea.
  • You want to get paid before you actually create the product.
  • You’re a “perfectionist” and you’re having a hard time ever finishing your products.

Here are the quick steps you’ll be taking in your Seed Launch

Step 1: Gather your initial Seed list

Start to gather a small Seed List with a simple squeeze page to collect email addresses in exchange for a Lead Magnet or some premium content

Send a personal email to everybody you know telling them you are starting a newsletter on ______ topic,and asking them if they’d like to receive it.

Publish or post ideas related to your topic on social media channels including groups related to your niche market.

Once you’ve gathered 100 email addresses, continue to Step 2.

Step 2: Put together a simplified Sideways Sales Letter

See video 1 in this series if you need a refresher on the Sideways Sales Letter.

Your simplified Sideways Sales Letter doesn’t have to be fancy, and it doesn’t have to be video… it can be a series of emails or social media posts.

Make an offer for a series of 3-7 group coaching calls where you deliver your content on a one-to-many format.

Step 3: Deliver your content over a series of webinars or teleseminars

Split your topic area into a series of sub-topics, and teach one for each call.

Before the first call, send out a super-short survey to find out the top questions on that sub-topic so you know what your students want to know the most.

Use the survey responses to plan what you need to cover on the first call.

Repeat the surveys after each call asking what additional questions they have on the upcoming sub-topic. Use the questions to plan the call.

Record everything, get it transcribed, and package your recordings and transcripts into a product.

Then you’re ready to do an Internal Launch to the people on your email database who didn’t participate in your Seed Launch training.

To learn more about how to do your Seed Launch, watch this training video from Jeff Walker.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why You Should Segment Your Optins BEFORE Your Product Launch

One of the easiest things you can do to make more sales during your next product launch is to segment your optins BEFORE they join your email database.

That way you can send very targeted email messages to each group, based on what they told you they were most interested in.

Here’s an example from a recent launch I participated in. You can see in the screen-shot below that people were segmented into three groups:

  1. I’ve never really used online marketing but I can see the value in it.
  2. I’ve played around with marketing online but haven’t fully committed to it.
  3. I use online marketing but am not getting the results I want.

Product Launch Lead Segmentation

This segmenting process allows you to send people to THE SAME launch content, but change the context they see that content in.

As an example, you can use an email message to introduce the first pre-product-launch video to people who have never used online marketing (Group 1) by saying:

In your first video, you’ll see how powerful online marketing for your business, and why you really can’t ignore the opportunity it presents any longer. You can watch the video by visiting this page.

The email sequence for Groups 2 & 3 (people with some or lots of experience) would contain different messaging to reflect their experience and worldview.

This way, you can get maximum leverage from the same product launch content by talking to potential customers in a language that resonates with them.

I hope this helps you to see the potential of segmenting your prospects and customers into different groups based on their needs and experience.

Also, I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Why Email Is Still The Killer App For Launching Products

In this Product Launch Strategy post, I’ve got a short video that shows why email marketing is STILL the killer App, even with all of the hype and buzz around Social Media.


You can read the full post here (Opens in a new window)

As you can see, email marketing still gets you in front of more ‘real’ prospects and customers than Twitter and Facebook combined. And email is at the heart of what Jeff Walker’s Product Launch Formula training is all about… …advanced email marketing. Not just the stuff you can learn for free by watching a few YouTube videos or grabbing a throwaway report. The kind of email marketing that can turn a relatively good product into a 6 figure a year business.

So how does Product Launch Formula do that?

There are two big secrets that most people miss. The first one is to find out EXACTLY what problems your market has and then come up with a way of solving them. This lets you create a product that people actually WANT. The second secret is to focus on turning your launch into an EVENT instead of just sending out a series of emails without any real strategy behind them.

Then you add in some of the most powerful emotional triggers such as reciprocity, liking, scarcity, the bargain, social proof, just to name a few, and you have the makings of a killer product launch. Product Launch Formula also shows how to get Joint Venture partners lining up to promote your launch for you, even if you are new to the game.

Very cool strategy. And since this is totally new, Jeff is going to cover the latest stuff in getting people to your launch and generating traffic from all kinds of places.

Anyhow, if you’d like to learn more, check out these Product Launch Formula Tutorials.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Advanced Email Marketing Tactics

In this Product Launch Strategy post, we’re going to look at why lots of people tend to struggle to build a highly profitable email list, and what you can do to make make more money from your email marketing.

It seems that consistently making money with email is a problem that practically everyone has. The thing is, there are a couple of simple email tweaks you can use to turn virtually any list of non-buyer readers into a profitable resource loaded with people who know, like and trust you. And when you have that, you can generate money whenever you want to send a message.

If you haven’t started using using email to build a relationship with your readers or make sales to your customers, the most important thing for you to do is to get started. One of the most valuable assets you have is a receptive list of prospects and customers.

These two List Building Rules can make your email marketing a lot more profitable.

Email Marketing Rule #1 – Treat Your Readers Like Friends

Growing an email list of people who respond to you when you send a message begins with the mindset of treating your customers like you would your family and best friends.

Frank Kern calls his email lists “The Mysterious Stranger”, because even though he doesn’t personally know most of his readers individually, the folks on his lists are the people who pay for his millionaire lifestyle. Think about that for a minute, then do whatever it takes to start to growing a list full of people who know, like and trust you.

Working on building a connection with each person on your list has a whole lot of benefits, both for you and your audience. When you give your readers strategies and guidance that actually HELPS them, regardless of whether they pay for anything from you or not, you set yourself up to be rewarded in a lot of other ways.

And when you approach people with an attitude of service like this, you’ll have the ability to do very well from a list of an only a few thousand men and women.

So I guess the big question is how do you develop a list of people like that? The best way is to work out exactly what your target market is starving for – what are the problems keeping them awake at night? What headaches do they have that they’d happily spend money on to be rid of?

Email Marketing Rule #2 – Help People First

When you work out exactly what problems your readers would really like to solve, give them the ideas or resources they need to take the first few steps towards finding a solution. Once you’ve helped them to get started moving towards where they want to be, they’re going to count on you way more than they did when they initially signed up to join your list.

When they trust you and can see you are there to help them, you can start offering them products or services that help them get the rest of the way to the solution they are looking for.

Using email marketing isn’t just bombarding your list and pitching one product after another every few days. That used to work in the old days (like 5 years ago), but it’s just about done for now because people are sick of it and don’t respond like they used to.

You should be ‘touching’ your readers on a regular basis with interesting, helpful content, and sprinkle in offers a couple of times a month using short email sequences to get the best results.

Some Final Thoughts On Email Marketing

If you write to your readers like they are your best friends, they’re going to anticipate and look forward to hearing from you. And if you simply use what I’ve just shared with you and DO it, you’re going to make more money from your email marketing, because your readers will buy more of the stuff you promote.

And always bear in mind what Frank Kern calls The Mysterious Stranger – those people could help you make a whole bunch of extra money if you treat them well, just like they have for thousands of other people.

If you’d like to learn more about how to use advanced email marketing to encourage more people to buy from you, check out this Product Launch Formula Review.

If you can use email marketing correctly, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.