Tag Archives: product launches

How Product Launches Can Generate Asymmetrical Returns

Most people who have never used the Product Launch Formula process to launch or relaunch a product or service tend to underestimate just how much leverage you can generate from the focused attention you gain from your audience.

The reason is because your launch is positioned as an Event instead of just a sale or special offer people can grab any old time. The returns can be truly asymmetrical, meaning you have a small amount of potential risk, but the potential to generate a huge return.

To give you an example from my own business of helping people to learn to analyse markets (stocks, commodities, cryptocurrencies, etc.), over the last 20 years I have developed and tested a simple and repeatable entry signal that helps people to find the very start of long-term, fast-moving trends in all sorts of markets.

When this signal is used according to the instructions, it gives us a defined risk if we are wrong, and an exponentially larger potential  upside. You can see what I mean in the screen shot of a chart below (you can click on the chart to open it full size in a new window):

Product Launch Stock Chart

You can see an entry was confirmed at $9.23 and an exit was signalled at $20.05 12 months later. Now you might think, “big deal” the price doubled over a year, I don’t see anything special about that.

However when you look at the potential risk of on this position at $1.50 per share, and the eventual return of $16.78 per share, you can see how asymmetrical this position was – the return was 10 TIMES the risk.

And using Product Launch Formula to launch a new product or service, or even an entire business from startup to profitability, can give you the same sort of asymmetrical return, or even more.

Your investment in PLF is $1,997 one time or you can start off with the payment plan with just $397 up front. Then you invest some time in consuming the training, creating your launch and pushing the ‘Go’ button. Most people (but not everyone) pay for their PLF purchase with their first launch.

But then you can start to improve things that weren’t perfect and launch again. Then because you have all of your launch content created and tested, you might consider asking some partners to help you promote your product to their audience in exchange for a referral fee.

When you do that you not only grow your email list exponentially (so you can make sales to their customers in the future) but you generate a bunch more sales that you only pay for based on performance.

Jeff Walker calls this the ‘Circle of Awesome’ because you can keep using the Product Launch Formula training you purchase today to grow your business (or another business) for years into the future.

That’s why the relatively small investment of time and money you make here at the beginning can generate hugely asymmetrical returns for you in the future.

At least that’s been the experience of thousands of PLF owners. Today you get the chance to join them and start the journey towards even more success in the future, regardless of how successful you have been already.

The launch of PLF 2022 is closing tomorrow so it’s decision time. If you’re ready to join us as a successful PLF owner, visit this page and grab your spot.

I’m looking forward to seeing you inside the private members’ Facebook group.

Warm regards,

Rocky Tapscott 

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Some Ideas For Using The ‘Product Launch Formula’ To Grow Your Business

Jeff Walker's Product Launch FormulaQuite a few people have told me (some quite vocally – lol) that there’s just no way they could possibly apply what Jeff Walker has been teaching in his Product Launch Formula training to their non-internet based, offline brick-and-mortar businesses.

Actually, it’s easier than you might think…

You can apply most of what Jeff teaches in the pre-launch videos to any business, regardless of what you sell.

A few ideas off the top of my head are:

  • focusing on LIST BUILDING as the main goal for your business
  • using strategic alliances and joint ventures to drive traffic to your optin page
  • segmenting people on the front end so you can send them customised content
  • using a mix of generic and customised content throughout your funnel based on this segmenting
  • using high quality video to get your message out
  • turning each promotion you run into an event
  • using pre-launch content to create buzz
  • using educational marketing to position yourself as the expert
  • using social proof (Facebook comments, testimonials and case studies)
  • using deadlines and scarcity to increase conversions
  • using a dedicated sales page or sales videos with compelling reason-why copy to showcase each product (where appropriate)
  • using exclusivity to limit access to a small number of people
  • promoting perceived and real value instead of trying to compete on  price
  • creating an irresistible offer that is risk free to your customers

…and probably a bunch of others I haven’t thought of.

Now if this quick summary was helpful and it’s got you thinking, I think you’ll really enjoy these videos that show some case studies from businesses that have used the launch process with awesome results.

Just a few of the examples are:

  • how Jason and his wife Cinnamon multiplied their results by 10x in a very small business selling doll clothes
  • how Kami launched her book and follow-up courses, with 3 of her 4 launches since then doing more than $10,000 in sales
  • how Kara Andretta did a $91,000 launch in the couture cakes market (I didn’t even know that was a thing lol)
  • how Ross Grant who teaches actors about high performance made $15,000 from a list of 180 people

And there are several more…

You can watch the case study videos here.

I really hope you find them helpful.

And you can learn all about how to run a launch for YOUR business in Jeff’s Product Launch Formula Masterclass which is available for free here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.