Most people who have never used the Product Launch Formula process to launch or relaunch a product or service tend to underestimate just how much leverage you can generate from the focused attention you gain from your audience.
The reason is because your launch is positioned as an Event instead of just a sale or special offer people can grab any old time. The returns can be truly asymmetrical, meaning you have a small amount of potential risk, but the potential to generate a huge return.
To give you an example from my own business of helping people to learn to analyse markets (stocks, commodities, cryptocurrencies, etc.), over the last 20 years I have developed and tested a simple and repeatable entry signal that helps people to find the very start of long-term, fast-moving trends in all sorts of markets.
When this signal is used according to the instructions, it gives us a defined risk if we are wrong, and an exponentially larger potential upside. You can see what I mean in the screen shot of a chart below (you can click on the chart to open it full size in a new window):
You can see an entry was confirmed at $9.23 and an exit was signalled at $20.05 12 months later. Now you might think, “big deal” the price doubled over a year, I don’t see anything special about that.
However when you look at the potential risk of on this position at $1.50 per share, and the eventual return of $16.78 per share, you can see how asymmetrical this position was – the return was 10 TIMES the risk.
And using Product Launch Formula to launch a new product or service, or even an entire business from startup to profitability, can give you the same sort of asymmetrical return, or even more.
Your investment in PLF is $1,997 one time or you can start off with the payment plan with just $397 up front. Then you invest some time in consuming the training, creating your launch and pushing the ‘Go’ button. Most people (but not everyone) pay for their PLF purchase with their first launch.
But then you can start to improve things that weren’t perfect and launch again. Then because you have all of your launch content created and tested, you might consider asking some partners to help you promote your product to their audience in exchange for a referral fee.
When you do that you not only grow your email list exponentially (so you can make sales to their customers in the future) but you generate a bunch more sales that you only pay for based on performance.
Jeff Walker calls this the ‘Circle of Awesome’ because you can keep using the Product Launch Formula training you purchase today to grow your business (or another business) for years into the future.
That’s why the relatively small investment of time and money you make here at the beginning can generate hugely asymmetrical returns for you in the future.
At least that’s been the experience of thousands of PLF owners. Today you get the chance to join them and start the journey towards even more success in the future, regardless of how successful you have been already.
The launch of PLF 2022 is closing tomorrow so it’s decision time. If you’re ready to join us as a successful PLF owner, visit this page and grab your spot.
I’m looking forward to seeing you inside the private members’ Facebook group.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.