How Product Launches Can Generate Asymmetrical Returns

Most people who have never used the Product Launch Formula process to launch or relaunch a product or service tend to underestimate just how much leverage you can generate from the focused attention you gain from your audience.

The reason is because your launch is positioned as an Event instead of just a sale or special offer people can grab any old time. The returns can be truly asymmetrical, meaning you have a small amount of potential risk, but the potential to generate a huge return.

To give you an example from my own business of helping people to learn to analyse markets (stocks, commodities, cryptocurrencies, etc.), over the last 20 years I have developed and tested a simple and repeatable entry signal that helps people to find the very start of long-term, fast-moving trends in all sorts of markets.

When this signal is used according to the instructions, it gives us a defined risk if we are wrong, and an exponentially larger potential  upside. You can see what I mean in the screen shot of a chart below (you can click on the chart to open it full size in a new window):

Product Launch Stock Chart

You can see an entry was confirmed at $9.23 and an exit was signalled at $20.05 12 months later. Now you might think, “big deal” the price doubled over a year, I don’t see anything special about that.

However when you look at the potential risk of on this position at $1.50 per share, and the eventual return of $16.78 per share, you can see how asymmetrical this position was – the return was 10 TIMES the risk.

And using Product Launch Formula to launch a new product or service, or even an entire business from startup to profitability, can give you the same sort of asymmetrical return, or even more.

Your investment in PLF is $1,997 one time or you can start off with the payment plan with just $397 up front. Then you invest some time in consuming the training, creating your launch and pushing the ‘Go’ button. Most people (but not everyone) pay for their PLF purchase with their first launch.

But then you can start to improve things that weren’t perfect and launch again. Then because you have all of your launch content created and tested, you might consider asking some partners to help you promote your product to their audience in exchange for a referral fee.

When you do that you not only grow your email list exponentially (so you can make sales to their customers in the future) but you generate a bunch more sales that you only pay for based on performance.

Jeff Walker calls this the ‘Circle of Awesome’ because you can keep using the Product Launch Formula training you purchase today to grow your business (or another business) for years into the future.

That’s why the relatively small investment of time and money you make here at the beginning can generate hugely asymmetrical returns for you in the future.

At least that’s been the experience of thousands of PLF owners. Today you get the chance to join them and start the journey towards even more success in the future, regardless of how successful you have been already.

The launch of PLF 2022 is closing tomorrow so it’s decision time. If you’re ready to join us as a successful PLF owner, visit this page and grab your spot.

I’m looking forward to seeing you inside the private members’ Facebook group.

Warm regards,

Rocky Tapscott 

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

My Business Is Different. Will Product Launch Formula Work For Me?

A lot of people naturally have questions about Jeff Walker’s Product Launch Formula and whether it really works. After all, it’s a big investment of time and money, and we want to make sure we aren’t wasting either.

And the fact is… yes it works extremely well.

But rather than blab on about all the ways PLF could help you launch and grow your own business, how about I share a few success stories?

When you get to the Case Studies page, you can sort them by choosing the Category you’re interested in by clicking on the link at the top right hand side of the page (see screen shot below).

Product Launch Formula Case Studies

OK, here’s just a few examples of how people are using PLF in real life (most of these have turned out to be life-changing):

Drawing Far More Than Stick Figures… and Making Six Figures!

Sandra Angelo made a name for herself teaching aspiring artists to quickly go from “no talent” to “amazing”. Then a fire obliterated her San Diego home… along with all her art and instruction materials. Product Launch Formula helped Sandra not just rebuild her business, but to make it virtually indestructible.

From In-Person Services to Online Success in 2020

Covid meant that brain imaging expert Ettie Ben-Shabat could no longer work with her clients in person. She turned to PLF in order to bring her expertise online… and her first launch generated over $25,000. Now Ettie’s revolutionizing her field while helping therapists provide better rehabilitation services all over the world.

From Tenure Track to Launch Life… Teaching Personal Training for Dogs!

Erica Boling was a tenured professor at a prestigious university… she expected to stay in her position until retirement, and she definitely never saw herself as a businessperson. But it turned out that her tenured position ended up hindering her side business of helping dogs stay healthy, and PLF showed her another path. Erica’s first PLF launch, a certification program, brought in $30K. She thought it was a fluke… except her subsequent launches kept doing better and better. Now she’s quit her position and moved to her dream home.

Beating Burnout — and Making A Real Difference

Roel Crabbe was working 40 weekends a year teaching shamanism in Belgium. He loved his work, but he was exhausted. When lockdowns cancelled hundreds of his events and kept everyone at home, he started receiving messages from people who needed his help more than ever. Initially hesitant to do a livestream, PLF gave Roel a “pathway to really listen to the community” while saving his business… and his sanity.

Seen enough? Check out the PLF Case Studies page here.

A Year’s Worth of Income from a Single Launch

Gina Dunham fell in love with pattern making as a student at the Fashion Institute of Technology, but she always felt like an entrepreneur at heart. Enter PLF. Leveraging her large following on social media, Gina launched in March 2020 and brought in $23,800 — more than she was making in a typical year.

From Scrappy Seed Launches to a Full-Blown Business

Dorothy Holtermann went through some tough times, losing her livelihood and home while her health fell apart. In her 50s, she turned everything around and wrote a book which got some attention, but not enough to pay the bills. Dorothy discovered PLF and decided to use it to promote her “Birth a Book” program. She did her launches using just her phone and social media, and wound up creating an amazing, multi-faceted business.

At Age 32, She Finally Took a Summer Break

Painter Emily Jeffords knew how to make money with her art, but selling digital courses was another story. Learning to launch gave her the freedom to travel with her family while showing other artists how to make a living. Her audience kept asking for more, leading Emily to launch a membership that gives her the kind of income security many artists only dream of.

Needlepointing Her Way to $300K

When her husband suffered a medical crisis, Ellen Johnson closed her brick and mortar needlepoint and knitting store. After he recovered, she was ready to get back in business and used PLF to find out what her audience really needed (and wanted to buy!). Ellen’s online business has seen tremendous growth with each launch, putting her on track to earning over $300,000 this year.

Four Months of Earnings in a Week… in the Video-Gaming Niche

Living in the poorest area of Ventura, California, Ryan Kingslien dreamed of being an artist. He developed his skills in the gaming arts industry and took a corporate job, but knew his path to security meant blazing his own trail. So he set out to teach other game artists… and discovered Product Launch Formula. Ryan’s first launch brought him four months of earnings in one week. Today, he’s on the cusp of a seven-figure business.

Seed Launching Her Way to a Blossoming Business In Two Languages

Ida Andersen Lang’s life in Denmark always centered around the arts and working on her own. She’d had a little success selling drawing and painting courses to her small Danish audience… until she discovered PLF. A recent Seed Launch boosted her sales big-time and helped her establish a new English-speaking audience for her programs. Ida’s recipe for success? Provide a lot of value… and follow the Formula.

From COVID Shutdowns to 5-Figure Seed Launches… In the Stargazing Niche

Because of COVID, Gary Lintern could no longer conduct in-person, nighttime stargazing tours in his native Northern England. With his business under lockdown, he pivoted to Product Launch Formula. Gary quickly turned stargazing into a series of Seed Launches that rejuvenated his finances, allowed him to be home with his family, and made it possible to live life on HIS terms.

Check out Gary’s Case Study along with the other people’s here.

They Fired Their Launch Expert — and Business Skyrocketed

Eleanor Mann and Emma Johnson are breathworkers who help people improve their parenting skills. They hired someone to run their campaigns, but didn’t make enough to stay afloat. With only a month’s worth of expenses left in the bank, they decided to try PLF… and raked in $277,000 in 10 months. It’s a far cry from the days when Eleanor made $50,000 in a year and Emma was a stay-at-home mom. They’re able to serve a much larger global audience now, too.

$1.2 Million in Sales in Under 18 Months After Starting with a List of Zero

Mitch de Mestre ran two successful fitness centers in Australia for folks 55 and older… until COVID shut it all down. He turned to PLF and created an online fitness program with the goal of saving his business and keeping his team employed — and it worked beautifully. His first launch generated six figures and grew his list from zero to 20,000. Less than 18 months later, he’s generated more than $1.2 million in revenue.

Teaching People to Mix Music… to the Tune of Triple the Sales

Bobby Owsinski was a touring musician and studio producer who started writing books about his craft, but he felt like something was missing. Finding PLF rocked his world. His courses started generating 3X more revenue, then 5X, and business has only grown from there. In a “crowded” market with so much free information, Bobby’s found a way to strike a chord with his audience… and he feels confident asking for the sale.

Therapists Helping Therapists… and Improving Countless Lives

Kelly Higdon and Miranda Palmer are both therapists who are passionate about their work — and about helping other therapists. They started launching in 2010… but it wasn’t until they used PLF in 2019 that they had their first six-figure launch. Two years later, they’ve got a seven-figure business with a virtual support team. They still find helping other therapists the most rewarding part of their work… though being able to spend lots of time with their kids is pretty great too!

From Food Stamps and an Eviction Notice to $158K in Launches

Belah Rose had a popular global podcast that was all about couples sex and intimacy, but it didn’t generate income. And her intimacy coaching service couldn’t cover her bills. In January 2020, she did her first PLF launch and earned $9K. Subsequent launches have raised her online revenue to $158K… and brought intimacy back to hundreds of marriages.

From Dreaming of Freedom to Sailing the Pacific… in Just 4 Years

Chris SD dreamed of a lifestyle of freedom as he struggled to start an online music studio and pay medical bills. He diligently followed PLF and launched a program teaching musicians how to license their music for film and TV. Chris’s $1,300 Seed Launch in 2016 led to a seven-figure business by 2020… more than enough to buy the new sailboat that gives him the freedom he craved.

He Doubled His Income… Working Only 10 Hours a Week

Zach Tolan was a private music tutor. He loved it… but to earn $5,000 a month, he drove over 4,000 miles, had nearly 250 appointments, and worked 70 hours a week. Forced online by COVID, Zach used PLF to launch virtual group piano lessons. The result? More than double his old income… while working only 10 hours a week from home.

Layering PLF On Top of a Successful “In-Person” Business

Simon Zutshi ran what was already a successful real estate investment education business built around live events. In 2006, his team used PLF to launch a $5,000 mastermind program and 50 people signed up in the first hour. Today, Simon uses PLF to market a series of online real estate investing programs that boost his revenue by more than a million dollars a year.

And that’s just the start… there are over 80 stories on the Launch Masterclass concierge page to help inspire you and show you what’s possible. 

You can see all these PLF Owners’ stories here.

Check them out and see how people just like you are creating wealth and success using the Product Launch Formula to start and grow their businesses.

Warm regards,

Rocky Tapscott

P.S. If you decide to register for PLF 2022 and you do so through my affiliate link, I will personally help you to create your first launch. To see how, check out my Product Launch Formula bonus offer here.

How Would You Sum Up Jeff Walker’s Product Launch Formula?

To tell you the truth, back in 2008 when I first hit the order button to purchase Jeff Walker’s Product Launch Formula training, I was shitting myself.

The Australian Dollar was weak against the US dollar, and because I had failed at so many things in the past, I had no reason to think this would work either.

PLF was by far the most expensive information product I had ever bought (and I’d purchased just about everything) but there was just something about Jeff and his approach that gave me a glimmer of confidence that maybe this time it would work.

So I ordered the big box of CDs and DVDs and Manuals (no online learning much then) and waited for it to arrive from the United States.

It took a couple of weeks to get here and by then I was going through the worst case of buyers remorse I had ever experienced.

Anyhow I pushed down the fear I was feeling and dug into the DVD training and put together a rough and ready Product Launch for a training program I had cobbled together, priced it at $37.00 (it was easily worth 10 times that but I was desperate) and launched it to my tiny list of people new to this ‘internet marketing’ thing.

I did a LOT of things wrong and blundered through the 7 day launch sequence but by the end of the week I had earned enough to recoup the cost of Product Launch Formula and had a few hundred dollars left over.

I was hooked!

There’s nothing like the confidence you get when you finally see something actually WORK as advertised.

The First Product Launch Is The Hardest

I’ve used various techniques Jeff teaches in PLF over and over again through the years and every time the process gets results.

Sometimes average, sometimes extraordinary.

Can you fail if you grab Jeff’s training and follow the instructions?

Yes you can. In the private PLF Members Facebook group there are often people who post that they launched this or that and made zero sales.

It’s gut wrenching to see these stories, but it’s wonderful to see how the community rallies around the people who share their stories. And once the PLF Coaches, the Support Team and other PLF owners have helped them out, just about everyone who had thought they had ‘failed’ ultimately succeeds.

So What Could Possibly Go Wrong?

The PLF Process works extremely well, but sometimes as humans we just don’t implement it correctly. There are a few common reasons for a launch to not work initially. Here are a few of them:

  • Maybe we get bogged down and go into a tiny niche that doesn’t have passionate buyers (we call this a starving crowd)
  • Maybe we go too broad and are trying to compete with huge corporations with unlimited marketing budgets (they’ll eat us alive if we do)
  • Maybe we don’t find out exactly what problem our audience wants to solve, or the solution we think they want solved isn’t something they will pay for (some things just aren’t emotionally ‘felt’ enough for people to pay for a solution)
  • Maybe we just miss on the messaging in one or more of our Pre Launch Videos or emails and we don’t resonate with our audience
  • Maybe it’s one of a hundred other problems…

The great thing is we can compartmentalise everything in our launch and by testing work out where we went wrong. For example:

  • If we don’t have people joining our email list, it means our Lead Magnet is missing the mark and we need to try a different approach or offer
  • If people join our email list but don’t click through to our Prelaunch Content our email messaging needs some improvement
  • If people click through from the emails to our Pre Launch content and don’t finish watching or reading, we are not connecting with their most intense pain or desire (Perry Marshall calls this going for the ‘Bleeding Neck’)
  • If they are watching all of the Pre Launch content but don’t buy our offer is not strong enough (a ‘Hell Yes!’ offer will make up for a lot of mistakes made earlier on during the launch)

Naturally there are smaller steps within each of these major areas and they can all be tested, but the thing I’m trying to impress upon you is that just because your first ‘Launch’ didn’t give you the result you were expecting, it ain’t over.

The Product Launch Formula process includes so many fail-safe features that you can do nearly everything wrong and still make some sales. As you go through after your first launch and clean up the areas where your process fell down a little, you make the next one better and the next one even better again.

Creating A Product Or A Business And Launching It Using Plf Is A Journey, NOT An Event

Does it involve work? Yes, but nothing of value is ever created without work.

Does it take commitment? Yes, you have to keep going through the roadblocks until you reach the end.

Is it life-changing when everything comes together? YES!

Would You Like My Personal Help With Your First Product Launch?

Now a lot of affiliates are offering all sorts of ‘Bonuses’ as a way to ‘Bribe’ you into purchasing Product Launch Formula through their affiliate link.

Virtually every ‘Bonus’ is a bunch of additional CONTENT you need to go through to extract any real benefit.

PLF is big enough as it is without having even more (often off topic or useless) stuff to try to work through. What other affiliates offer is usually a ‘Crap Stack’ of redundant information or overpriced junk that will have little practical value over and above what you will learn in PLF.

That’s why I’d like to do something different. Something that will actually HELP you to succeed with Product Launch Formula.

If you decide you would like to invest in PLF and you do so through my affiliate link (this one here) and your purchase is credited to me, you can have up to 3 1-hour Live Zoom Meetings with me personally where we can strategise your launch, review your Pre launch Content and email sequences, troubleshoot any problems, or I will help you anything else you need so you can kick it out of the park with your first launch.

I don’t need to tell you how much this personal help could be worth. Probably a lot more in the long run than a Crap Stack of additional content you will never get around to using because it will just distract you from the core PLF training.

Anyhow, if you would like my help for your first product launch, just order PLF through one of the links on this page and then let me know by emailing me at rttgemails@gmail.com

I’ll keep an eye out for your order and as soon as it’s confirmed by Jeff Walker we can get together to start strategising your launch.

I’m really looking forward to working with you if you come on board PLF through my affiliate link.

You got this!

Warm regards,

Rocky Tapscott

P.S. If you would like to chat on the phone or over Zoom before ordering (we only have a few days before the launch closes), please text me first on +61418788482 (Australia) or email me at rttgemails@gmail.com and we can discuss whether Product Launch Formula is right for you.

A Billion Dollars In Product Launch Formula Launches?

Jeff Walker’s Product Launch Formula students have done over a billion dollars in sales with online launches… so when Jeff talks, it pays to listen.

He’s just announced that he will be hosting an awesome LIVE training – and it’s free as part of his upcoming Launch Masterclass.

You’ll learn what’s working NOW if you want to launch a new online course, virtually any product, a service of any kind… or even launch an entire business or a new division of your existing business.

And if you don’t already have a profitable online presence for your brick and mortar offline business, you can use what you learn to add one that’s profitable right out of the gate.

It’s going to be powerful training… and it will be 100% free:

The catch is the entire training is going to be delivered LIVE… so this is a time limited offer.

There will be recordings available, but only for a limited time, so you should head over to Jeff’s PLF Website to sign up and get registered now:

Visit this page to register for Jeff Walker’s Free Product Launch Masterclass training.

I’ll see you there.

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Personal Help & Coaching Product Launch Formula Bonus

As you know, you can now register for Jeff Walker’s Product Launch Formula.

And lot of Jeff’s affiliates are offering all sorts of ‘Bonuses’ as a way to ‘Bribe’ you into purchasing PLF through their affiliate link to earn a referral fee.

Thing is, virtually every ‘Bonus’ being offered is a bunch of additional CONTENT you’ll need to go through if you want to extract any real benefit from it.

PLF is big enough as it is without having even more (often off topic or useless) stuff to try to work through.

Most of these ‘Bonus’ offers just end up being a ‘Crap Stack’ of random marketing information or overpriced junk that will have little practical value over and above what you will learn in PLF.

That’s why I’d like to offer you something different. Something that will actually HELP you to succeed with Product Launch Formula.

If you decide you would like to invest in PLF and you do so through my affiliate link (this one here) and your purchase is credited to me, you can have up to 3 1-hour (or 6 half-hour) Live Zoom Meetings with me personally where we can strategise your first PLF style launch, I can review your Pre launch Content and email sequences, and together we can troubleshoot any problems.

Other things we could work on might include helping you to create a kick arse Lead Magnet to grow your launch email list, or helping you create the exact course, product or program your audience is crying out for, or fine tuning your offer to make it a no-brainer for people to say Yes instead of No when they see it.

I don’t need to tell you how much personal help with all this from a PLF owner of 14 years could be worth.

Probably a lot more in the long run than a Crap Stack of additional content you will never get around to using because it will just distract you from the core PLF training.

Anyhow, if you would like my help for your first product launch, just order PLF through this link and then let me know by getting in touch by email as explained here.

I’ll keep an eye out for your order and as soon as it’s confirmed by Jeff Walker’s team we can get together to start strategising your launch.

I’m really looking forward to working with you if you come on board PLF through my affiliate link.

You got this!

Warm regards,

Rocky Tapscott

P.S. If you would like to chat on the phone or over Zoom before ordering (we only have a few days before the launch closes), please text me first on +61418788482 (Australia) or get in touch by email as explained here and we can discuss whether Product Launch Formula is right for you.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.

Product Launch Formula 2022 Is Live

I’ve got some great news today…

Jeff Walker just opened up registration for his new Product Launch Formula Coaching Program.

It’s a complete A-Z system for launching, growing and scaling a profitable online business, or even taking your offline or brick and mortar business online to take advantage of the surge in Post Pandemic online sales.

The same system Jeff and his coaching students have used to generate over $1 BILLION in sales for their products and services in virtually every kind of market you can imagine.

And it’s only going to be open for a limited time.

Here’s where you can learn all about it…

CLICK HERE to learn more about Product Launch Formula 

Warm regards,

Rocky Tapscott

P.S. Jeff typically opens up this program only once or twice a year. It’s going to be available for just a few days. Make sure you check it out right now…

CLICK HERE to join PLF

Product Launch Formula 2022 Is Closing Soon

Jeff Walker is closing registration for Product Launch Formula 2022 in a few hours, at midnight Pacific (U.S.) time tonight, Friday, Nov. 12th.

Registration is closing today because the PLF coaching program starts Monday and Jeff and his team need the weekend to square everything away for around 1000 new PLF members who have joined this week.

That means you only have a few hours to get into this year’s PLF, otherwise you’ll have to wait until sometime next year. That may not sound like a big deal if you’re struggling to justify the price grabbing Product Launch Formula right now.

I know how you feel. When I first purchased PLF in 2008 I had waited a full year after it’s release in 2007 to bite the bullet.

During that agonising 12 month wait I had seen the spectacular results achieved by the people who purchased in 2007. These were people like Frank Kern, Ryan Deiss, Mike Filsaime,  Andy Jenkins, and of course John Reece who stunned the world with the first “million dollar day”.

I was kicking myself for the entire year because I had hesitated with my finger over the order button and didn’t go through with the order. Then the opportunity was gone…

Yes it is a lot of money to shell out if you don’t use it and you never let it pay for itself. But if you are serious about making a real difference in 2022 and you implement what you learn, you’ll probably make a multiple of the investment you make today back over the next year.

If you’re ready to join us, here’s the sign-up link:

REGISTER NOW: Product Launch Formula (closing at midnight)

I hope to see you on the inside.

Warmest regards,

Rocky Tapscott

P.S. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

P.P.S. It’s natural to wait until the last second — I know I still do it occasionally.

Just so you know — this is the last second. 🙂

Go get registered right now:

REGISTER NOW: Product Launch Formula (closing at midnight)

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.

[REPLAY] Launch Your Business Using The PLF Process

There’s a fear that kept me from launching my 95/5 Gann & Elliott Wave Coaching Program when I first wanted to. It’s one you may have felt (or be feeling) now. And that feeling was “Starting a business is expensive.”

Of course, it can be very expensive if you go crazy with all the bells and whistles – but you really don’t need a lot to get started. 

However starting a business today is a lot easier than it used to be… not that long ago you had to know how to code websites (or hire someone to do it for you). Now there are inexpensive (and even free) tools and templates that will help you create a professional looking website in just a couple hours. 

Bottom line: starting an online business like mine really doesn’t require a lot of overhead. Even better? There’s a way to start a business that lets you get paid to create your first product… and has a crowd of fans just waiting for you to release it so they can tell all their friends.

That process is called a Seed Launch, and Jeff Walker teaches you how to put one together in his free LIVE “Launch Masterclass,” which is going on right now.

Jeff is a well-known online marketing expert who has helped thousands of people (including me!) start online businesses. His methods are behind more than a billion dollars in sales.

And he’s sharing some of his best advice for free in his Launch Masterclass. He’s already done two live lessons, and he’s got another one coming up… plus some awesome extras for you.

You can watch the replays and get registered for the upcoming live session here.

Warm regards,

Rocky Tapscott

P.S. I don’t know if I would’ve started the Gann & Elliott Wave Coaching program if it weren’t for Jeff Walker. I definitely wouldn’t be emailing you. He really helped me – and if you’re interested in starting an online business, I think he can help you too. Click here to join his free Launch Masterclass and get caught up on the first two lessons.

Get Free Access To The Complete Product Launch Formula Masterclass

Over the last week or so Jeff Walker has been holding live training as part of his Product Launch Formula Masterclass and some of the new ideas and strategies he shared during this 4 live sessions was extraordinary.

Anyhow, Jeff just took down the “firewall” that had been hiding his complete Launch Masterclass so you can access everything in one place.

The training includes 10 hours of incredibly powerful product launch content, including all the PDF downloads, the Q&A session, the “super secret” sessions, and lots of other cool stuff.

All 10+ hours of video are now on one page, and you don’t even need to opt-in to get it all, but it will only be available for the next few days.

Go check it all out here while it’s available before Jeff’s Product Launch Formula launch ends and everything goes back into the vault.

I hope this helps,

Warm regards,

Rocky Tapscott

P.S. If you think Jeff’s Launch Masterclass lessons are awesome (and they are)… then you should definitely check out Jeff’s full-blown PLF training here.

How To Get People To Click On The Links In Your Product Launch Emails

One of the most important aspects of using the Product Launch Formula process to launch your product, service or business is being able to get people to read your messages and then click on the links to visit your pre-launch content

The whole idea of using pre-launch content (referred to as PLC) is to share the story of your product and why people should ultimately buy from you is to move them from the email to your website where they can consume the content.

But what is the best way to encourage people to read your message and then click through? Here are the steps to achieving that:

Determine the Big Benefit First

Before you write a single word of your teaser, you need to figure out the big benefit of the content. Your reader is going to be thinking, “Why should I click on this link?” – and your teaser needs to answer that question.

Remember to Keep it Short

A teaser may be as short as one line, all the way to several paragraphs. You want to keep it short so that even the most time-pressed subscriber or the person with the shortest attention span will read and act on the teaser. You’ll get examples in just a few moments.

Hook the Reader

A good teaser captures and holds your readers’ interest, and often it arouses curiosity too. This starts with your email subject line, as it needs to be intriguing enough to get your audience to open your email. Then your short teaser needs to be intriguing enough to get readers to click on your link.

Create a Compelling Call to Action

Your reader is hooked, so you drop the link in the end of the email. But don’t assume they’ll click the link. Sure, some people will click on it. But in order to get the highest conversion rate, you need to specifically tell people to click the link and take the desired action.

Now let’s put all these tips to work with a few examples…

Pull It All Together: Examples

Here are a couple examples that show you how to create short, benefit-driven teasers with calls to action:

Example 1:

Let’s suppose you want people to click through to your PLC to learn about copywriting. Here’s an example teaser email…

____________

Subject line: The secret of million-dollar sales letters…

Hi [Name],

There’s one little thing that the world’s best copywriters do that no one else does (not even you). And this one little thing is what creates million-dollar sales letters.

What’s the secret? That’s what you’ll find out in today’s blog post. Read it here:

[link to blog post]

[sign off]

P.S. Some people say I should charge for this information. Maybe I will. But if you’re quick, you can read it now for free on my blog at:

[link to blog post]

_____________

This example presented a big benefit (learning how to create a million-dollar sales letter), and it aroused curiosity to get people to click through. The curiosity started in the subject line with the word “secret.” It continued in the body of the email by using the word “secret” again, and arousing curiosity about what that “one little thing” is that the best copywriters use.

Finally, this example also created a sense of urgency (which is one of the critical Mental Triggers Jeff teaches in PLF) at the end to get people to click the link now (rather than put it off for later). This works if the sense of urgency is genuine. In other words, don’t create “false” urgency just to get the click. Always be upfront and honest with your audience. As I like to say, offer HOPE, not hype.

Next…

Example 2:

Let’s suppose you’ve created a pre-launch video that shows beginners the easiest way to set up a blog. Here’s an example of what your teaser may look like:

____________

Subject line: Set up a blog in five minutes?

Hi [Name],

Every time someone talks about setting up a blog, they throw a lot of technical mumbo jumbo at you. It’s confusing and overwhelming, especially if you’re not a techie.

Forget all that – now you too can set up a blog fast and easy… in as little as five minutes from now.

Ready to take the first step towards your profitable blogging career? Then click here to watch the free video:

[link]

[sign off]

P.S. It’s easier than you think. See for yourself by watching the free video now: [link]

___________

This example showcases the benefit that non-tech people really want – an EASY way to set up a blog. The email starts off by empathising with the reader, and then goes on to say there’s a fast and easy way to do it, and the reader can learn about it for free by clicking the link.

Conclusion

As you work through your Pre-pre-launch, Pre-launch and launch emails, there will be plenty of instances when you need to craft a teaser that gets people to click through to your Product Launch Content. Use the ideas and examples above to start creating more effective teasers that get your readers to click through to your launch content.

For some great examples of how Jeff Walker uses email to send people to his pre-launch content, along with examples of email sequences and case studies from other people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Leverage Your Product Launch List To Double Your Profits

One of the biggest benefits you’ll get from running a Launch based on the Product Launch Formula process is the growth in email list as you go through the pre-launch and launch process.

This works out especially well if you use a JV Launch where you have other people send you their prospects in exchange for a referral fee when somebody they sent buys your product.

Now having built your list with a launch, one of the keys to leveraging this asset is to continue to put popular offers in front of your audience after your launch is complete. It’s usually best if you sell your own products and services because these tend to put the most gross profit in your pocket.

But not everybody on your list will buy your stuff (in fact probably only 10% of them will) but those people are always buying other products and services related to what you sell. So why not find out what else they are buying and let them buy it from you instead of somebody else?

And the great thing about promoting great products as an affiliate is that anything you earn is 100% profit. The merchant takes and processes the order, looks after customer support, manages any refunds, and does all of the backend stuff required to make the sale.

Then they send you a cheque or pay you via Paypal. Pretty cool gig.

The thing is you can’t just run over to ClickBank or some other affiliate network, grab any old product to promote, and expect an avalanche for sales and commissions. If you want to make your affiliate sales “P.O.P.,” then check out this simple formula:

• Pick the Right Product
• Offer a Bonus
• Presell the Offer

Let’s take closer look…

Pick the Right Product

A little research upfront will save you frustration down the road. That’s why you’ll want to follow these steps and tips when deciding what to promote…

Choose Something Popular

Affiliate sites like ClickBank let you specifically choose popular products that are selling well, so be sure to do your research and choose an in-demand offer.

Review the Product Yourself

Even if the product sells well and gets good reviews, read and use it yourself to be sure it’s something you’ll be proud to promote. The best products and services to promote are those you use and love personally. Things you can talk about honestly and be happy promoting.

Research the Vendor

If you’re unfamiliar with the seller, search their name and business name in Google to be sure they have a good reputation in the niche. Avoid anyone with red flags such as poor customer service, poor quality products, not paying affiliates, using black hat marketing and so on. It’s your reputation on the line here. Be careful to protect it and always work in your customer’s interests.

Check the Sales Page

Now you need to take a look at the sales page. First, check that it looks professional and is well-written. You might also ask the vendor what sort of conversion rate it’s getting.

Secondly, be sure there aren’t sales leaks or attempts at commission hijacking. These are any unnecessary links or promos that are likely to dampen conversions.

For example, if a popup window appears that offers a discount if someone clicks a link, check if that link still rewards you (the affiliate).

Another example: if there is a one-time offer or other upsell/cross-sell, be sure your affiliate link doesn’t get stripped if people take advantage of these offers.

Another example: check the sales page for payment options that don’t track and credit affiliates. Some people will do whatever the can to screw affiliates. We don’t want to work with these people.

If the product checks out, then move to the next step…

Offer a Valuable Bonus that Enhances the Product

If you look around your niche, you’ll notice that you certainly aren’t the only person who’s promoting this particular offer. In fact there may be dozens or even hundreds of others all promoting the same thing. And while the vast majority of these people aren’t really “true” competition (since most just throw a banner up on their site and call it day), you definitely will have SOME competition. If you want to generate sales, then you need to stand out from these other serious affiliates.

How? By offering a bonus to anyone who purchases the product through your affiliate link.

TIP: You should also work to stand out in a broader sense, by becoming a trusted “gatekeeper” who only promotes solid offers and who only sends the best content to your list.

The keys to a good bonus are as follows:

• It’s in-demand. As always, do your market research to see what your audience wants.

• It’s valuable. This should be something that your market would eagerly pay for (in some cases, it may even be something that you currently sell that you’re offering for free)

• It’s easy to deliver. Ideally, it should be a digital product that you can deliver to your customers automatically.

• It’s highly related to the main offer. This is the most important key to offering a bonus – it should be something that actually enhances the users’ experience of the product and makes the entire offer more valuable.

For example, if the main offer is an organic gardening guide, you might offer a pest-identification and eradication video. Or if the main offer is a dieting membership site, you might offer a free set of low-calorie cookbooks that fit in with the dieting guidelines being taught inside the site.

Your bonus could take a variety of forms, including membership site access, private group access, ebooks/reports, videos, audios, tools (such as worksheets, checklists, templates and similar), software/apps, and similar.

Note: High-value bonuses like personal coaching are likely to create plenty of conversions, but they may also create a time crunch for you. If you do decide to offer a service, then make sure you only promote it with high-ticket offers, and you may also limit the number available so that you don’t fall behind.

Now the final step of the “P.O.P.” formula…

Presell the Offer

It took me YEARS to truly understand how to pre-sell effectively, but when done correctly it is an extremely powerful strategy. Even if the product has a pretty good sales page that makes an irresistible offer, you still need to warm up your audience before they land on the sales page. You do this by telling your audience about the emotionally-charged benefits they will get when they order, as well as the additional benefits they will receive when they buy with your bonus included.

Here’s the key: don’t just send out one email and expect a bunch of sales. Instead, create a series of three to five emails promoting the affiliate offer.

For example, you might send out a series that looks like this:

Email 1: Introduces the offer, shares the benefits, and promotes your bonus. (Note: oftentimes product vendors will create “copy and paste” emails for you to use. You can go ahead and use these, but make sure you tweak them to personalise them to your voice and for your audience.)

Email 2: Share proof that the product works. Ideally you’ll share your own case study of how well the product works, the results you had, and how your life is better now than it was before.

Email 3: “Last call” email. If there is any sort of special offer going on (such as a Product Launch special), then send an email reminding people the special ends soon. Otherwise, you can use this email to announce your bonus might be going away (at least temporarily), or to cover benefits not mentioned elsewhere or answer frequently asked questions about the product.

TIP: For best results, analyze the product to determine what objections may have to purchasing the product, and then raise and answer those objections within this email. Whenever possible, offer a bonus that helps minimise or even better remove the objections people have for buying.

For example, let’s suppose you’re promoting a dieting guide. And let’s further suppose that one common objection is that busy parents say they don’t have time to cook healthy meals. You can offer a bonus of a cookbook with quick, easy and delicious meals. Not only does this cookbook make a great bonus on it’s own, it effectively handles the “too busy” objection.

Conclusion

Selling affiliate offers is a great way to make money with your newsletter or as stand-alone email campaigns a few times each month. Just be sure to use the sales POP system to pick high quality products, offer an awesome bonus, and presell the offers so people truly understand the benefits and RESULTS they can expect to get when they become a customer.

Of course having a growing email list of people who want to hear from you is a pre-requisite for promoting affiliates products in any sort of volume, and one of the best ways to build that email list is by doing a product Launch.

For a great example of how Jeff Walker has built his list to a huge size using JV launches along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Attract People To Your Product Launch Using Social Media

Building relationships with your audience on social media, capturing their details on an email database, and then sending them to your Product Launch’s Pre Launch Content is a time-tested and proven way to make sales.

Having said that, it’s not always easy and there are plenty of traps. Here’s what we’ll cover in this post to help you optimise your results:

• Choosing Your Platforms
• Understand How Social Media Works
• Create Content That Intrigues People And Gets Clicks

Let’s jump in…

Choose Your Platforms

The first step is to choose which social media platforms you’ll focus on. The top options include:

• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
• Pinterest

The idea is to focus on two or maybe three platforms that will be most beneficial to your business. You need to consider two things:

• Where does your audience congregate? This is the most important factor to consider when deciding which platforms to use. You’ll need to do some research such as finding out the key demographics of people on the various platforms, as well as looking at your competitors’ pages on these sites to see where they get the best results (shares, comments and other interaction).

• What type of content do you intend to post? For example, if you intend to post a lot of videos, then obviously YouTube should make your list. On the flip side, if you’re not interested in posting photos, then Instagram isn’t a good choice.

Once you know where you’re going to post, then move to the next step…

Understand How Social Media Works

While your newsletter is basically a monologue, social media is different because it works best when you create a dialogue with your followers. This means you can’t just blast out content and then ignore any interaction you receive. You need to be ‘social’ if you want to encourage people to engage and interact, and then interact directly with your followers.

This means doing things such as:

• Liking replies to your content.
• Replying to comments. (As your followers grow, you won’t be able to reply to everyone, but you should seek to post a few replies on every post.)
• Sharing/retweeting your follower’s content.

In other words, build relationships by engaging with your audience in a real dialogue (instead of a monologue).

Next…

Create Content That Gets Clicks

Now that you’re on the right platform and prepared to engage with your audience, the next thing you need to know is how to create content that gets clicks, shares, and comments. Take a look at these tips…

Give People What They Want

In order to figure out what they want, you’ll need to do some market research to find out what sort of content your audience tends to respond to the best. In addition to your regular market research (such as seeing what products people are buying), you’ll want to check out your competitors’ social media pages.

Pay attention to two things:

1. The general topic for the content. Do you see any sort of pattern? For example, if you’re in a dieting niche, do people tend to respond best to nutrition-related posts versus exercise-related posts?

2. The general format for the content. For example, does the audience seem to like memes? Videos? Infographics? Tips posts? Etc.

Next…

Ensure It’s a Quick Read Or View

People on social media don’t usually have time to read overwhelming pieces of content. That’s why you want to create content that people can read or view quickly, ranging from a meme that takes a second or two to read, to a video that perhaps takes two or three minutes (tops) to watch.

Craft an Enticing Title

People often decide whether to read or watch something based on the title, which is why you need to develop benefit-driven titles. If you can arouse curiosity, that’s good too. E.G., “The Conversion-Doubling Trick That Takes Just Two Minutes!”

Create Something Unique

People aren’t going to share your content or click through to your website if you’re sharing stuff that looks like every other piece of content on the web. That’s why you need to create something unique.

This can be as simple as sharing a unique story (such as an inspirational video), or even just a single little-known tip. It doesn’t have to be groundbreaking – it just needs to be somewhat uncommon.

Generate Positive Feelings

Content that goes viral and gets other interaction (such as likes, loves, cares and clicks) tends to generate emotion, especially positive emotion. A good goal is to create something that makes people say “Wow!” or “Awww!” or “That’s heartwarming!” or “That’s awesome!”

Encourage People to Interact

If you want people to share and comment on your content, then ask them to do something.

For example, if you’re looking for comments, then ask questions or encourage people to share information, for example, ask them:

• What do you think?
• What’s your favourite tip?
• Have you ever had an embarrassing moment like this?

If you’re looking for people to share, then centre your call to action around that goal. Something like:

• Share this with your friends, because these days they could probably use a smile!
• Know someone who [needs some benefit]? Share this now.
• Be a hero among your friends and family and share this with them.
• Please do me a favour and share this on your page – I appreciate it!
• Share this if you agree!

Now a few parting thoughts…

Conclusion

The big social media platforms are really useful when it comes to generating prospects for your Product Launch, but you need to have a plan in place in order to make the most of these platforms. That’s why you’ll want to put these ideas to work in order to build better relationships with people in your audience and generate more launch traffic.

Of course there’s no guarantee the people you are interacting with on social media will become customers, which is why you need a proven process to take them from uninterested to aware, then interested in maybe buying from you, and finally into customers. This is exactly what Product launch Formula does.

If you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies of real people who have used the formula successfully. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Most Profitable Implementation Of Product Launch Formula I’ve Ever Seen

I can’t be sure, but I think we’ve just witnessed the most profitable use of the principles, strategies and tactics Jeff Walker teaches in Product Launch to make multi-millionaires or even billionaires of a group of company founders.

Overnight in the United States a new company called Snowflake was listed on the Nasdaq stock exchange. Nothing special or ground-breaking about that you might say. But the way the promoters attracted media attention and developed awareness in the community to the point where there was literally a feeding frenzy as shares went on sale today is a case study in what to do right and something we could all model on a smaller scale.

Here’s the back-story: Snowflake is a SaaS (Software as a Service) company that helps businesses move their brick and mortar and non-internet businesses to the ‘Cloud’. This is a mega-trend and any business in that space is being valued much more aggressively by the market than other types of businesses.

Bear in mind the company is apparently losing money hand-over-fist, has never made a profit, probably won’t make a profit for several years even if everything goes right for them, and according to some analysts was valued at around 100 times sales.

This is astonishingly expensive. Yes the company is growing strongly, but they also have huge competition from Amazon, Google, and many other behemoths with long track records of killing startup companies before they reach critical mass.

When the promoters issued the most recent batch of shares (which was just 10% of the company’s total available shares) they priced them at $120 each. Today as the stock listed they opened at $270 and traded as high as $316 before falling back to close at around $253.

Because the promoters and founders still hold 90% of the shares in the company, the high price of the shares listed on the market makes their shares much more valuable today than they were yesterday. I would imagine they are cracking the champaign corks at the moment.

I’m sure there were a lot of other things going on behind the scenes (just like any Product Launch) but here are some of the most obvious:

Their use of Mental Triggers

Jeff Walker discusses Mental Triggers at length in PLF. There are about a dozen of them that will move the needle in a launch. Here are the ones Snowflake used to create such wild success:

Social Proof – Commentators on CNBC have been excitedly discussing Snowflake for the last few weeks, talking about how many big and experienced investors the company already had on board and how these people wouldn’t have been interested if the company was a dud.

Authority – The company has the Worlds greatest value investor, Warren Buffet, as an early stage investor. By highlighting the fact Warren was a shareholder, they company use his authority to entice other investors to invest when the stock was listed today.

A Bargain – Warren Buffet is a ‘value investor’ which at it’s core means he doesn’t buy things that are overpriced. The fact he saw ‘value’ in Snowflake undoubtedly encouraged other big names to throw their hats into the ring. This is regardless of the fact the company is a Technology stock priced insanely high for anyone buying today. If Warren’s in, others want to be in too.

Scarcity – The fact that only 10% of the company’s shares were listed created immense scarcity. Most of the commentators on CNBC applied for shares but none of them were allocated any. This is additional proof of the scarcity of the shares. And everyone knows that when something is scarce it is more valuable.

Liking – The founders and senior promoters were regularly wheeled out by media organisations to discuss their plans for the company. The people interviewed kept saying all the right things and making all the right noises, so it was hard not to like them.

FOMO – Fear of missing out is a powerful motivator, especially when combined with genuine scarcity. The talking heads on the various media channels were relentlessly pushing the line that Snowflake was going to be the years biggest IPO (Initial Public Offering or Stock Market Listing) and it was the biggest software IPO EVER. The constant chatter whipped potential investors into a lather and their fear of missing out led the stock price to rocket right from the opening bell and say much higher than it might have without the help of those in the media.

These are just the obvious Mental Triggers Snowflake used with great effect to use the Product Launch Formula process to generate millions (billions?) of dollars in additional wealth for founders and employees overnight.

Of course there’s no guarantee any of us will ever do something like that, but the mental triggers combined with the other elements of the PLF process have worked for thousands of years, and will continue working in the future.

IF you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Change The World With Your Book

Today as Jeff Walker continued his training lessons in his Product Launch Masterclass, I received an email from an author asking if I could work with him on the launch of his new book.

Now I personally feel his book is something everyone should read, but for it to have the maximum Impact, its message needs to be in the hands (and minds) of as many people as possible BEFORE the US election in November. It is literally that important…

In other words, wide distribution is critical and time is short.

With this in mind, I’ve copied in the essence of the message I sent him below, while removing any identifying information about the author or the topic to protect his privacy.

Here’s what I told him:

_______________

I agree the message in your book is critical for people to hear right now and should be available to as many people as possible. The US (and the rest of the West) is certainly heading down the wrong path. It is so sad to see such a wonderful country being torn apart like it is.

And what happens in the US eventually moves around the World…

Because millions of people need to hear your message before the election or the dark side is going to win, you will need some large and influential partners to help you promote your book and get the message out to enough people to turn the tide in the election in just a few weeks away.

You could do the normal book launch with book signings and interviews to sell a few thousand books (and make a few dollars) before the election, but because time is so short the opportunity for massive change will be lost.

The other (and much more powerful) strategy I see after listening to your interview where you said your mission is greater than selling a few books would be to find those large and influential partners and let them give their audiences a free copy of a downloadable PDF version of the book in exchange for those people joining an email database.

This could have many immediate and long term benefits, including:

  • Because most people don’t realise how dire the situation is, you might be able to get your book into the hands of enough people before the election to make a profound difference in the results once people realise how high the stakes are.
  • By asking people for their email address before they can download the PDF book, you could build a list of potentially millions of people with likeminded beliefs. I would imagine a group of people like this with a strong leader such as yourself could move mountains.
  • Many of those people would be interested in hearing from you on a regular basis and possibly supporting your cause, donating to your work, and/or buying all kinds of products and services you chose to recommend in the future.
  • A large email database could also help you to create a huge social media platform from which you can influence even more people.

Personally, if I had a message as important as yours and a limited amount of time to make meaningful change, I would be using the this second option.

Having said that, I’m not the best person to help you at the moment because I am going through my own launch and working with a couple of other people helping them with their businesses as well.

I’m not sure whether it fits your budget or not but Jeff Walker has opened up his Product Launch Formula training (PLF), and part of the membership includes to an Alumni group where you can find product launch managers and other people who can be on your launch team.

Jeff discussed this and the other things included with PLF in today’s third live Masterclass call (you can watch the replay here in case you missed it).

I apologise for not being able to personally help you right now, but I hope what I have shared with you here has given you some ideas for making the most of your book launch and getting your message out to as many people as possible.

I’d love to hear how things go.

Warmest regards,

Rocky Tapscott

____________

As you can see, when getting a book with an important message launched but time is critically short, you can go the ‘normal’ way and make a few dollars in book sales but fail to have a meaningful impact…

Or you can defer earning those few thousand dollars, make a massive impact, position yourself as an expert and authority, and build yourself a global platform from which you can instigate real change.

The choice is yours.

Which option would you choose?

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

One Of The Big Benefits Of Being A Product Launch Formula Owner

One of the biggest benefits of being a Product Launch Formula owner for all of these years is the opportunity we have to upgrade to the latest and greatest version of PLF each year for a small investment.

Jeff Walker always looks after his customers and gives us a 90% discount to go through the latest version of the program again as a refresher, or if for some reason we didn’t get around to using what we learned last time to get us motivated again.

Here’s what the upgrade page looks like this year:

Here’s what’s included as part of this years upgrade:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • Closed captioning for the main training modules – giving you the flexibility to watch without sound.
  • A full year of additional Coaching Calls with my in-house team of coaches. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)

Plus You Get ALL the Extra Bonuses:

  • BONUS: my complete “Launching Your List” video training course – this updated course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a coupon for $900 off my “PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. Our plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
  • BONUS: The “Live Launch” training – when I launched PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we’ve been doing it the same way since. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: the Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • BONUS: Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of my “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and we’ll show you how to do it in the bonus.
  • BONUS: 12 Live Sessions with Jeff – To give you extra support in these crazy times… I’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.
  • BONUS: first 200 ONLY: Lead Magnet Crowdsource call – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

So once you become an existing Product Launch Formula owner, you can upgrade to each year’s latest version for a small maintenance fee which this year is $197

I am so looking forward to going through this years newest version of PLF. And I’d love to see you inside the training and also in the Facebook Alumni group.

Click here to learn more about joining Product Launch Formula.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your Most Valuable Asset When It Comes To Launching A Product

The most valuable asset you have, especially when you are running a product launch, is your email list.

Period.

Your workers will eventually leave to find better opportunities.

Your marketing will run its course. Marketing campaigns and tactics eventually wear out.

Your products or services won’t be in demand forever. All products and services are eventually replaced or superseded by something else.

If you treat it with respect, nurture the people on it, find out what matters most to them – your list will never fail you and you can never go wrong.

If you want to make your life a heck of a lot easier, never forget that the single most valuable asset you’ll ever have will ALWAYS be your email list.

And you should be spending the bulk of your time growing it, nurturing the people on it, and making irresistible offers that turn those people into repeat customers.

That way, when it’s time for any sort of promotion, from a product launch to a quick sale offer, you people will be happy to hear from you and will respond by buying from you.

Warm regards,

Rocky

P.S. Were you still interested in launching an online business?

Or growing a business you already have?

Over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How to Use Email Personalisation to Boost Your Product Launch’s Response

If as we discussed in this post you are segmenting your prospects into different ‘buckets’ based on their needs, goals and desires when they opt-in to your product launch email list, you have a wonderful opportunity to send highly personalised email messages to those people that allow you to ‘enter the conversation going on inside their head’ as we discussed here.

And being able to enter that conversation allows you to significantly increase your conversions because you can more closely target what you say to what your prospects’ really want.

The most basic way to customise your messages is to use your subscribers’ name at least once in each message.

That’s because one of the sweetest sounds in the English language is a person’s own name. That’s why personalising an email to your audience using someone’s name can help boost your conversion rates.

But there’s a catch: you need to walk a fine line, because over-using someone’s name can also feel like an invasion of privacy. A person’s name is very personal to them, so if someone uses it a lot, the red flags go up.

Perhaps you’ve experienced this yourself at some point in the past.

When you first meet someone and use your name, that’s acceptable. If they use your name again a little later, you start to feel like you’re building a good rapport. But if they keep using your name, you get those sleezy salesman vibes and it makes you want to get away from the person.

The same goes for your emails that you send to your subscribers. If you use someone’s name once or twice, you build rapport. If you overuse it, the strategy backfires and people feel uncomfortable.

So, with that in mind, let’s talk about the right way (the conversion-boosting way) to personalise emails…

Check Your Email Records

The first thing you should do is check that your subscribers are giving you real first names when they join your list.

Obviously, if someone’s real name is “Jane” and they use the name “Mandy” when they fill out your opt-in form, you’ll have no way of checking if they’re giving you a real name.

Instead, what you’re looking for are really obvious cases of someone giving you a false name. For example, they might use a name like “Mickey Mouse” or “Anonymous” or “Testing” or something along those lines. If it’s obviously fake, then you’ll want to do the following:

• Monitor the contact to see if they’re active. Sometimes a person gives a fake name, but they’re very much interested in your content. That’s perfectly fine (see below for the next step).

If they’re not active – and a re-engagement campaign doesn’t help – the you may remove the entire contact. The person may have signed up just to get a freebie, or if you have a single opt-in system someone else may have signed their friend up for your list.

• Remove the false information. If the person is engaged and seems to be a genuine contact, then remove the fake first name so that it doesn’t show up when you personalize emails.

Note: When you personalise emails, be sure that the content will look okay even if a name isn’t included.

For example: “Hi, [Name].” This looks fine even if the name isn’t included.

Another example: “[Name], what do you think?” This would look odd without the name, because of the comma and not having a capitalized first word.

Which brings us to the next point…

Personalise Once or Twice

As mentioned above, you don’t want to overuse the subscriber’s name. That’s why using it once or twice in an email is generally a good rule of thumb.

Here are three different ways to use it:

• Put it in the subject line. This is a good way to capture someone’s attention when they’re skimming their inbox. E.G., “Do you know this secret [Name]?” (Note: proper grammar says there should be a comma there, but I left it out for times when we don’t have a first name available.)

• Include it in the salutation. E.G., “Hi, [Name]”

• Embed it elsewhere in the content. E.G., “What do you think [Name]?”

Generally speaking, you should use it once in either the subject line or in the salutation. Then use it once more towards the middle or end of your content. When you embed it in content, put the name next to the most important thing you want the subscriber to read. That’s because someone who’s skimming your email will likely see their name in the middle of it, so they’ll stop and read the content surrounding it.

And finally…

Use the Word “You”

While you need to use the subscriber’s name sparingly (which makes it more effective), one word you can use generously to great effect is the word “you.” Whenever you use this word often, it means your content is focused on the reader – and that’s exactly what you want to do to keep readers interested and engaged.

Do this: check how many times you use words like “I” or “me,” and see if you can rewrite those sentences to be centered more on the reader by using the word “you.” Your goal is to say “you”, “your” and “yours” 5 times as much as you say “me” or “I”.

E.G., “I’ll teach my best dieting tips” becomes “you’ll discover the best dieting tips.”

PRO TIP: You can use deep personalisation of your email messages by using a tool such as bucket.io which creates quiz funnels by asking a series of questions and then inserting the options selected by subscribers into your followup messages.

For example, let’s say somebody answers your quiz by saying she is a 50 year old woman who enjoys surfing.

If you were renting holiday apartments near the beach, you could use that information in your messages to say something like:

“Women in their 50’s who enjoy surfing tell us they love the Halcyon apartments because the short walk to the beach saves them from having to drive miles to the beach and find a car park before they can hit the waves.”

This is a very cool feature and once it’s programmed it can run seamlessly in the background sifting and sorting your subscribers, and sending extremely personalised messages to them which are very likely to increase your conversions.

Conclusion

As you just seen, a simple way to boost your conversions both during your product launch and for long afterwards is to use your subscriber’s name once or twice within each email you send. When you’re not using their name, then be sure you’re using the word “you” often to keep the focus on your reader, their problems, and how you can help them solve those problems.

Or you can go all hog-wild and using a system like bucket.io to do deep personalisation of your messages to highly target your messages. Just be careful because the more complex your integrations, the more opportunity there is for formatting mistakes to be made.

Make sure you test your messages by reading them on a variety of browsers and platforms so you know your readers experience is going to be consistent and positive.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your Free Product Launch Formula Masterclass Invitation

Hey, it’s Rocky…

And over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and maybe a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.