How To Use Your JV Launch As A Springboard To Huge Passive Income

One of the greatest and most valuable benefits of running a JV Launch is the email list of targeted prospects you get to keep after all of your affiliates and JV partners have sent you their prospects and customers.

That’s because even if you don’t have any other products to offer right away, you can find other products and services those people will be interested in buying and promote them as a JV partner or affiliate.

In fact, there are many business owners who make more from promoting other people’s products and services to their audience than they do selling their own stuff. And if you promote subscription based products or services that pay you recurring revenue, this truly is a way to generate a huge amount of passive income that can continue to grow over time.

How Do You Find The Best Products?

When it comes to creating products that sell well, the big key is to find something that your audience REALLY wants. They might also NEED it, but it’s best if they passionately WANT it even more.

Sometimes people want to create a product on a topic that no one else has created before. In many cases, the reason it hasn’t been created yet is because nobody wants it. If you create something no one wants, then you’re going to be disappointed by dismal sales.

Here’s what to do instead: find out what people are already buying, promote it as an affiliate or JV partner initially, and if it sells really well to your audience, you could create something similar (yet BETTER and/or use better marketing to promote it). And that’s exactly what you’re going to learn how to do in this lesson. Take a look…

Find Out What People Want

The very best predictor of what people will buy in the future is to look at what they’re already buying today. That’s why your first step is to find out what people are already buying in your market.

NOTE: We’re talking about evergreen products and services here, not fads. Fads are too unpredictable to determine if they’ll still be selling well next week, next month or next year.

To do this, you’re going to look for three things:

• Bestsellers
• Products with competitors
• Paid ads for specific types of products

Let’s take a closer look:

Bestselling products. If a product sells well in your market (especially over time), that’s a good indication of demand. To that end, you’ll want to check infoproduct marketplaces such as ClickBank.com, Amazon.com and Udemy.com to see what’s selling well in your niche.

Products with multiple competitors. If multiple marketers are creating similar products and services, that’s another good indication that there’s demand for that type of offer. Again, you can search infoproduct marketplaces to find out which types of products have a lot of competitors. You can also run a search for your niche keywords in Google, and check out what your top competitors are selling.

Marketers consistently placing paid ads for a product. Smart marketers don’t keep dumping money into paid advertising if the product isn’t selling well. That’s why tracking ads over time will give you an idea of what’s selling well. One way to do this is to regularly run a search for your niche keywords in Google, and then take note of the paid advertisements. Look for different marketers selling similar offers, as well as marketers investing in advertising a product over time.

As mentioned earlier, you can also quickly test a product for yourself to see if it might sell well before you invest too much time and money creating it. Here are two “quick and dirty” tests:

• Promote the product or service as an affiliate. If your audience seems to really like a particular offer, that may confirm to you that you should create something similar.

• Create a tripwire offer. Let’s suppose you have a big product or you have something in mind, like a multi-module course. You might create an “overview” of this course, or even just create one module, and offer it as a low-cost tripwire. If your audience likes the “lite” product, then you can take that as a greenlight to create the full product.

Take note that you can also create a “lite” product in the form of a lead magnet that you offer to determine demand (while at the same time building your list). Keep in mind, however, that what people request for free may not precisely determine if they’ll purchase the “full” product.

Once you have an idea of what people in your niche want, then move onto the second step of this process…

Create Something Better

Now that you know what your audience wants, about the last thing you want to do is create something that’s just like every other product on the market. Instead, what you need to do is create something BETTER.

The first step in creating a better product is to review the bestsellers in your market to determine their good points and bad points. This means personally reading/viewing the product yourself. You’ll also want to read customer reviews to see what they like and don’t like about a product.

Your goal is to create something that has the big benefits that everyone likes, yet it improves on the weak points of other products.

For example, let’s suppose you’re creating a copywriting course. Perhaps the bestselling products in your niche include a lot of real-life sales letters, case studies and examples. If people really like that, then you’ll want to make sure you include your own (unique) letters, case studies and examples.

Now let’s suppose that one thing that is missing from the competitors’ products are worksheets to help people decide what benefits to showcase, as well as audience profiling worksheets and other tools. You can improve on existing products by including these tools in your course.

The second step in creating a better product is determining how to make it unique. You can do this by:

• Creating unique case studies/experiments
• Telling personal stories
• Offering unique tips
• Providing unique examples
• Offering unique tools such as worksheets, checklists, templates and similar
• Sharing old information in a new way, such as by creating a formula around a step-by-step process
• Positioning the product in a new way. E.G., how is your product different and better than the competing products? For example, do you provide “take action” tools to help people get results quickly and easily?

The point is, you don’t need to create something so fresh and new that no one on the planet has ever seen it before. Instead, you just need to take your information, even if others are teaching the same thing, and present it in a fresh way.

For example, I’ve seen people create unique formulas around processes in the form of acronyms, where each letter of the acronym corresponds to a step of the process. E.G., they might create a five-step S.A.L.E.S. formula for optimising conversions. While others may teach how to optimise conversions, no one else does it using this unique formula—which makes these products stand out from the crowd.

Conclusion

The bottom line here is that you shouldn’t guess what your audience wants. Do your research, find out what they line up around the virtual block to buy, and then create something similar yet better. And if you want to use the email list you built during your product launch to generate residual income, find and then create your own subscription based products and services and promote them to your audience multiple times a year.

And if you’d like to learn more about creating and launching your new product successfully, including seeing how Jeff Walker builds his list using a JV launch and examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How to Get Your Affiliates To Enthusiastically Promote Your Product Launch

One really good way to drive traffic to your product launch is by starting an affiliate program and having affiliates and joint venture partners send their prospect to you in exchange for a referral fee. This is what Jeff Walker calls a JV Launch when he covers it in the Product Launch Formula training.

However, many people attempt a JV launch before they are ready which can lead to both the product owner and their partners being disappointed by the results. Before you run your JV launch, you really need to have your ducks in a row which means having everything in place and everything dialled in.

Some of the elements you must have in place are:

  • Your pre-launch content tested and proven to engage your prospects
  • Your pre-pre launch, pre-launch, launch and post launch email sequences dialled in and tested for maximum effectiveness
  • Your sales process complete and tested for maximum conversions
  • Your payment system hardened with your payment processor notified you will be receiving an influx of sales
  • Your customer service team trained and ready to help customers with a large number of enquiries

The best way to achieve all of these things is to hold an internal launch where you take your own prospects and customers through your product launch to test everything out. Once you have everything in place, it’s time to approach affiliates and joint venture partners and ask them to join you in your JV launch.

One of the big problems with an affiliate or JV program is that affiliates can promote an offer once or twice and then move onto another product or service. It’s great that you get that surge of sales initially but then everything goes quiet.

It doesn’t have to be that way. Here are some ideas for motivating affiliates and keeping them consistently promoting your offers long after your initial launch is over…

Train Your JV Partners and Affiliates So They Can Be Successful

Not every affiliate who joins your program has the skills necessary to generate sales. That’s why you’ll want to add training to your affiliate center that’s aimed at beginners and specific to your products and services. For example, you can train affiliates to set up lead pages, drive traffic to those pages, and then close the sale for you.

This training can take multiple forms, including:

• A course
• A guide (ebook or report)
• A fixed-term membership site
• A training video (or a video series)

The key to good training is to be as specific as possible about what your affiliates should do and how to do it. For example, don’t just tell them to “start promoting an offer.” Instead, make a suggestion to them about which offer, specifically, to start promoting. Typically, this should be one of your highest-converting offers, because once affiliates make sales, they’ll be eager to keep promoting.

NOTE: If you can provide them with the tools needed to start promoting your offers, that’s even better.

Which brings us to the next point…

Stock Your Affiliate Centre With Sharable and Rebrandable Content

Whether your affiliate program is full of seasoned marketers or beginners, they’ll all benefit from using the sales materials you provide in your affiliate center. Here are the types of materials to create and distribute:

• A rebrandable report that affiliates can give away for free to their audience
• Blog posts they can add to their sites
• Standalone emails
• Email sequences
• Videos
• Social media blurbs
• Short ads for pay per click platforms and similar
• Graphics such as banners and other graphical ads

You might also want to make yourself available for interviews with your top affiliates or those who show the most promise. You can share some of your secrets with them and their audience and then promote the offer using your affiliate’s link.

That way, you both make money whenever someone purchases something through the interview (which may be a text interview, audio interview, video interview, or even a live interview via a webinar). And the affiliate can post the interview on their website or blog which can generate ongoing sales as more people are exposed to your offer.

Motivate And Incentivise Your JV Partners and Affiliates

Another good way to motivate affiliates is to send regular emails to them. These emails can include announcements about new products, sales and other promotions. The idea is to constantly give your affiliates something new to promote (a new product, a new sale, a new rebrandable report to distribute, etc.).

You can also use these emails to showcase successful affiliates in the form of a case study or even a motivational story. E.G., “John James had never made a penny promoting affiliate offers before. But today he’s making $3500 a month selling [Products/Brand Name]. Read on to find out how John does it, and how you can too!”

Give Your Partners Coupons To Give Away

Affiliates and JV partners love promoting your offers using coupon codes because a good coupon tends to boost the conversion rate. For best results, be sure to offer coupon codes with a fast approaching expiration date. This might be a short-lived 12-hour flash sale, a three-day sale, or perhaps a one-week sale.

TIP: Be sure to give your affiliates an early heads up that you’ll be offering coupon codes so that they can plan their promotions well in advance.

Here’s another way to motivate affiliates…

Hold Affiliate Contests During Your Launch And Afterwards

A good way to motivate affiliates to all promote during your product launch is by holding an affiliate contest. For example, you might offer a contest where the top five to 10 affiliates who make the most sales are rewarded with generous cash prizes. Jeff Walker has awesome prizes for the top 20 JV partners each time he launches his Product Launch Formula program.

The contest really makes people work hard to got onto and stay on the Leaderboard because they get bragging rights in addition to some great prizes and incentives.

TIP: Generally, affiliates who know they have no chance of winning the contest are unlikely to promote heavily during a contest. You can further boost sales by offering random-draw prizes that are available to anyone who makes at least one or two sales.

Want an even bigger surge of sales? Then offer an affiliate contest alongside a coupon promotion. This not only encourages your affiliates to promote like crazy, you’ll also see more sales simply because consumers are taking advantage of the discounts.

Conclusion

The bottom line here is that you want to keep things fresh during and after your launch by sending updated content and specials (such as coupons) to your affiliates. Keep them motivated and promoting for you on a regular basis, and everyone will walk away happy with a pocketful of cash.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of affiliate and JV resources people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How to Create a More Profitable Product Launch List Using Segmentation

If you watch the owners of extremely profitable businesses whenever they are running a product launch, you’ll see how they always focus their marketing messages on “entering the conversation that is going on inside the prospects head.”

You can see how it’s done if you watch Jeff Walker as he rolls out his new Product Launch Masterclass – Click Here to watch the process in action.

But the problem with that is there are many different people your product or service could help, but they a range of different “conversations” going on that one-size-fits-all marketing can’t hope to cover.

That’s why the top marketers all segment their prospects into different ‘buckets’ or groups as they join their product launch lists. The fact is if you’re not segmenting your launch list, then you’re not making the most of the opportunity for customisation.

That’s because a segmented list lets you send targeted content and offers to specific groups of people, which in turn means higher conversions for you as you enter the conversation going on inside each person’s head.

For example, you might ask online business owners to check off all the topics that interest them, such as: social media marketing, SEO, list building, blogging, guest blogging, JV marketing, viral marketing and so on. Again, Click Here to take a look at how Jeff Walker is doing this in his Product Launch Masterclass.

Now before we talk about different ways to segment your list, let’s back up for a second and define segmenting a list. Segmenting a list means you separate your main launch list into highly targeted micro lists.

You don’t necessarily need to create separate lists, as most email service providers will let you “tag” people, which you can then send out targeted content to people who possess a certain tag in your database.

The most basic way you can segment your list is by asking one or more questions before asking the prospect for their name and email list. This not only tells you what interests the buyer, but it also ensures you don’t send out an email making an offer to that the person they obviously won’t be interested in.

Now this process goes much deeper than simply segmenting your launch list based on the answers people give you to one or more qualifying questions.

Let’s take a look at some different ways to segment your list or lists and then how to use these segments…

Segment by Lead Magnet

If you have multiple lead magnets (and you should), then one good way to segment your prospect list is by how the person arrived on your list. Specifically, what lead magnet did they request?

For example, you might have a website about getting out of debt and saving money. If someone joins a webinar that’s specific to saving money for a child’s college education, then you can send out highly targeted ads and content that refer to a child. (E.G., “Whether you’re starting to save for college for new baby or a teenager who’s graduating next year, it’s never too late to get started…”

Segment by Product Purchased

Whether someone purchases one product or everything you have, segment your list according to these products. As mentioned, you can ensure you don’t send offers to people who’ve already purchased a particular product. You can also use this information to send highly targeted backend offers once your product launch is over.

For example, if someone purchases a membership into your weight-loss site, then you might send them an offer for personalised nutrition coaching.

This information also comes in handy to segment your list by your very best customers (who buy nearly everything) and those who’ve only purchased an offer or two. For example, you can send out a special bonus or sale invitation to reward your best customers.

Segment by Coupons/Sales

It’s useful to know if a person only buys when there’s a sale, or if they buy at full price too. You can segment your list by who takes advantage of sales, and then send out content that appeals to bargain seekers versus those who purchase for other reasons.

Segment According to How Someone Reached Your Site

Sometimes you might segment people according to which affiliate sent them, if they arrived via your social media page, if they came through a paid advertisement, etc.

For example, if you send out an email encouraging people to follow you on Facebook, then you can exclude the people who already do.

Segment Contest Entrants

Many times contest entrants tend to be “colder” prospects than people who requested a lead magnet. That’s why you’ll want to keep your contest entrants separate, and send out a welcome series of emails to engage them.

Segment by Demographics

Your autoresponder may capture your subscriber’s location automatically when they join your list. This is helpful because it allows you to send out emails to specific locations around the world when you know your audience is likely to be awake.

Aside from location, you can also collect other demographic data IF you think this will be helpful in sending targeted content. However, you’ll need to think through this carefully, because usually you collect this information by asking your audience when they’re joining your list.

Problem is, the more questions you have on your sign-up form, the lower your conversion rate (as any extra “hoop” you add tends to decrease response). As such, only collect extra data if you’re sure it will make a big impact on your conversions.

For example, let’s suppose you’re offering weight loss information. You might want to segment your list by both age and sex, as a 20-something male is going to have different interests and needs when it comes to weight-loss versus a 50-something female.

TIP: One way to collect this data is after someone has already signed up for your list. For example, you can ask subscribers to click one link if they’re a male and a different link if they’re a female, and then give all respondents a free gift just for answering the question. If your autoresponder supports tags, then merely clicking on the link will let you segment the list by gender.

An even better way to find this information is by using a multi-question quiz or assessment that records all of this important data in a database for later use within your marketing campaigns.

Now a few parting thoughts…

Conclusion

While I’ve given you a good jump on different ways to segment your list, these aren’t the only ways to do it. That’s why you’ll want to sit down and think about your specific list and what specific data would be most helpful to you in sending out targeted content and offers.

Note: if it’s data you can collect automatically (without having to ask the user), then go ahead and collect it. It’s better to create segmenting tags and never use them, then to suddenly want to use them but not have them.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How to Brainstorm Product Ideas So You Can Launch Profitable Products One After The Other

One of the keys to launching a profitable info-product business is to create a sales funnel full of offers. That way, you always have another product to sell to new prospects, as well as offers to promote to your existing customers.

This process requires two steps:

1. Coming up with potential product ideas.
2. Researching these ideas to ensure they’re profitable.

You can’t even get to the second step if you’re stuck on the first step. And that’s why over the next couple pages we’re going to focus on how to come up with all the potential product ideas you need. Take a look…

Browse Infoproduct Marketplaces

With this method, you come up with product ideas at the same time as you research them. The idea here is to enter your keywords into marketplaces such as Udemy, Amazon and ClickBank to see what’s selling in your niche.

Take note: look at tables of contents and sales letters, as each chapter/section may provide you with a product idea. For example, maybe a dieting book includes a chapter (or even just a subsection within a chapter) on the topic of high intensity interval training. That’s a product idea for you right there, as you can create report or video on this topic.

Next…

Read Product Reviews

While you’re still in the marketplaces (like Amazon), take time to read the product reviews on popular products. Many times, the audience will share ideas of what they would have liked to have seen inside a product, and each of these ideas can then become a potential product idea for you.

Check Out Your Competitors’ Content

Not only should you see what your competitors are selling on their websites, but you’ll also want to check what they’re writing about on their blogs, in their newsletters, and on their social media pages. Don’t forget to also check out their videos (especially on YouTube) as well as their webinars.

Use Keyword Tools

Still another way to generate product ideas is by using keyword tools like WordRecon.com or WordTracker.com. Simply enter in your broad keywords (like “weight loss” or “gardening”), and the tool will return a list of related phrases your market is typing into search engines.

For example, if you’re searching for online marketing, you might discover that people are looking for “tips for picking a niche” – that’s a potential product idea for you.

Check Your Existing Content

If you’ve been working in your niche for a while, then you already have content on your blog, in your newsletter archives, on social media and perhaps elsewhere. It’s time to check your traffic logs, shares and other activity to see what’s popular.

For example, if you have an article with ten tips on your blog, you could expand each of those ten tips to create a new report.

Another idea: think about how you can combine multiple popular pieces of content to create something new. For example, if your traffic generation articles about Facebook advertising, Facebook groups, and creating Facebook pages are all really popular, that may give you an idea to create a definitive guide to generating traffic on Facebook (both free and paid).

See What Your Market is Asking

You can start by checking your own inbox to see what sort of questions people ask you in your niche. If you have a community (such as a forum or blog), take note of what questions come up repeatedly in your audience. The answers to these questions may give you ideas for products.

For example, if people on your dieting blog keep asking you the best way to shake off those last stubborn 10 pounds, that may give you an idea for creating a product just for people who are almost to their weight-loss goal, but having troubles crossing the finish line.

Another way to find out what interests your market is to visit question and answer sites such as Quroa.com, Yahoo! Answers, or even JustAnswer.com. Every niche question you see on these sites may potentially give you an idea for a product.

For example, you may see a gardener asking a question such as, “What is the best way to get rid of tomato worms?” This simple question can give you multiple product ideas, including:

• A report on how to get rid of tomato worms.
• A video designed to help people identify common garden pests and how to get rid of them.
• A “recipe book” full of organic gardening sprays that gardeners can use to get rid of various pests.

Point is, don’t limit yourself to just the exact idea you see in the question. Do some brainstorming off the original question, and you’re bound to come up with some additional great ideas!

Now the next tip…

Ask Your Market

Another way to come up with potential product ideas is to simply ask your market. This doesn’t have to be a formal survey (though it can be, if that’s what you’d like to do). Instead, you can just post on your blog, on your social media pages, and even in your newsletter asking people what they want.

The key here is to ask open-ended questions (no multiple choice) in order to get as many ideas as possible.

For example:

• “What is your biggest challenge [in the niche]?”
• What [niche] topic would you like to learn more about?

Now a few parting thoughts…

Conclusion

If you walk through all these steps, you should be able to come up with dozens of potential product ideas. As an added bonus, you can use these same methods to brainstorm up ideas for content to write about in your newsletter! In both cases, be sure to research your product ideas to ensure your audience wants them.

If you’d like to learn more about launching your new product successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Generate Lots Of Product Launch Traffic From Guest Blog Posts

In this post we’re going to discuss how to generate lots of traffic to grow your product launch list using guest blog posts that other people be excited to publish for you.

One really good way to drive traffic to your lead page is by guest blogging on highly related websites. For example, you can offer “Part 1” of an article on the blog, and then in your article byline you can encourage people to get “Part 2” of the article (or an expanded report or video) by joining your list.

Now the whole key to this strategy depends on creating a blog post that people really want to read. If you can’t get your audience’s attention then they’re never going to even read down far enough to see your links and calls to action.

So, with that in mind, check out these tips for creating guest blog posts that people in your audience really want to read…

Start By Doing Thorough Research

When you’re using guest blogging to drive traffic to your website, there are three types of research you need to complete. Specifically:

1. Research the prospective guest-blogging opportunity. Make sure you’re publishing on a popular, high-quality blog. If it gets a lot of visitors and they are engaged (e.g., they comment on the content, share it on social media, etc.), then that’s the type of blog that will give your content a good amount of exposure.

2. Research the blog to see what the owner publishes. Take some time to read through the archives to see what type content the owner seems to like. For example, if the owner likes tips articles with GIFs, then you may consider sharing information in that format too.

3. Research the audience to see what they like. Finally, be sure to do your regular market research to see what your audience really wants to know about. If people are buying content on a particular topic on sites like ClickBank.com and Amazon.com, then it’s a pretty good bet that they’ll read about that same topic on their favorite blog.

Here’s the next tip…

Create a Fresh Angle

Chances are you’re sharing information about a topic that others have covered before, right? So, what you need to do is offer this information in a fresh, unique way.

Most writers offer “step-by-step” information. You can do something similar, except create a formula around the step-by-step process. For example, if you’re teaching people how to write a sales letter, you might create a five-step formula around the acronym S.A.L.E.S., where each letter of the acronym corresponds to a step. E.G., Step 1, SHOWCASE Benefits, Step 2, AGITATE the Problem… and so on.

Capture Attention With Your Title

Your article title is one of the most important parts of your post. If the title doesn’t capture attention and arouse interest, then no one is even going to read the rest of your article. That’s why you need to create an intriguing benefit-driven title.

For example: “5 Weight Loss Tips” is a descriptive, but boring title.

Let’s rewrite it to showcase a benefit: “5 Surprisingly Easy Ways to Drop the Fat Fast.

The key here is to figure out what your audience wants and how that overlaps with what your article is about, and then highlight that benefit in the title. Whenever possible, use powerful words such as: surprising, you, new, amazing, fast, easy, quick, simple, how to, proven, secret, revealed, discover, guaranteed (and similar words).

Choose Simple Yet Bold Graphics

If the blog you hope to publish on includes graphics in articles, then you’ll want to add value by inserting graphics too. Be sure to choose simple, relevant graphics with bold, eye-catching colors.

For example, you might include a picture of a dog in a dog-training article. A cute puppy with a brightly colored ball on a white background is going to be more effective than a picture of multiple dogs on a busy background (as it takes the viewer a few seconds to decipher what all is going on in the picture).

TIP: Be sure to include a benefit-driven caption alongside the graphics, which will help pull skimmers back into your content.

Next…

Create Engaging Content

You’ll want to make sure you create content that keeps your reader hooked and reading right to the very end (so that they see your links and call to action). Check out these tips:

Employ a Conversational Tone

No one wants to read a dry, textbook style content. Instead, use a light, friendly, conversational tone. This newsletter is a good example of using a light tone to engage readers. Notice how I don’t use college-level words in this posts when “everyday” words will do. If your readers need to haul out a dictionary to understand what you’re saying, then you’re going to lose your audience.

Engage Readers on an Emotional Level

People are going to be more willing to keep reading if you engage them emotionally in some way. For example:

• Tell a story about someone’s niche mistake or how they overcame a problem. This arouses interest and builds rapport, and perhaps even motivates/inspires readers.

• Share a really unique tip, fact, case study, example or other piece of information. If you make the reader say “wow,” you can bet they’ll keep reading.

• Arouse curiosity. For example, you may build anticipation in the article introduction to hook readers and keep them reading. E.G., “In just moments you’ll discover a crazy-simple way to create your next infoproduct – it won’t cost you a cent, and you won’t have to create it yourself either! Curious? Read on…”

Next…

Utilize Plenty of White Space

Use short paragraphs and sentences (rather than a wall of text). Again, look at this series of posts as an example of content that’s easy to consume since it’s formatted for easy readability.

To Sum Up

The key to making the most of your guest blogging opportunities is to create engaging, high-quality content. If your readers like what they see in the blog article, then you can be sure they’re going to click on over to your lead page.

I’d love to hear your thoughts and ideas in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

18 Different Lead Magnet Ideas To Fuel Your Product Launch List Growth

One of the big keys to growing your Product Launch email list is to offer an enticing lead magnet. If you don’t offer something that’s both valuable and in-demand, no one is going to even bother joining your list.

Many marketers tend to think of reports or ebooks when they think about lead magnets. And while those are often good options, and they are included in this list, they are by no means the only option.

Indeed, I encourage you to think about what other types of lead magnets you can offer because people are so used to seeing reports and ebooks as lead magnets, that offering something else is often a very welcome change.

So, with that in mind, let’s take a look at 17 different lead magnets you might consider offering, along with examples of each…

A Quiz Or Assessment

A Quiz or Assessment is the perfect lead magnet for many types of businesses because it allows your audience to self-select and segment themselves into groups based on their needs and desires.

A Quizzes and Assessments are especially good for segmenting prospects during a product launch (Jeff Walker does this during his Product Launch Formula launch) because it allows you to create customised marketing messages that position your offer differently for each segment of your audience.

E.G., “QUIZ – Are You Ready To Become A Published Author?”

A Discount Coupon

One of the benefits of offering a deep discount as a lead magnet is that you’re attracting buyers. Tire kickers don’t tend to join a newsletter just to get a coupon. (However, you may be attracting people who only purchase discounted offers – which isn’t necessarily a bad thing.)

For example: “Join now to get 50% off [Specific Product]!”

Ebooks And Reports

One of the keys to offering an ebook or report is to avoid calling it an “ebook.” That’s a word that tends to have a low-value connotation. Instead, refer to it as a guide, white paper, special report, blueprint, system, or similar.

E.G., “Download this proven weight-loss system now!”

Videos

Videos tend to have a higher perceived value than regular text content. This is particularly true when you make full use of the video format, such as by demonstrating how to do something (versus a slide-show video or plain talking head video).

For example, you might give dog owners a video that shows them exactly how to teach a dog to sit.

Audio Recordings

Audios tend to have a higher perceived value than text. And again, this is particularly true if you offer a lead magnet where having an audio is particularly beneficial. For example, you might use an audio to teach people a foreign language, or to provide a guided meditation.

Membership Sites

You can offer access to a “vault” site, an ongoing monthly membership site, or a fixed-term site. It’s best to offer either a fixed-term membership or ongoing membership, because this gives you an opportunity to deliver ongoing content via email. Because people are expecting to receive ongoing content from you, this lets you build relationships with your members and promote offers for products and services.

Webinars

The advantage of a webinar is that you not only have a high-value live event, but you can then offer the recordings.

E.G., “10 Tips for Repairing Your Marriage and Falling in Love All Over Again.”

Courses

The idea here is to offer a multipart course by email, which helps train your prospects to open the emails they receive from you (and lets you showcase your really good content).

E.G., “The Five-Step System for Crafting Cash-Pulling Sales Letters” (where each step is one “lesson” in this course).

Access to a Group

Here you offer access to a forum or Facebook group, which might include peer support and/or group coaching.

For example, you might offer dieters access to a private Facebook group where you do weekly challenges, offer group-coaching, and let members encourage and support one another.

Apps/Plugins/Software

Here you offer some sort of software to help people accomplish a task faster and easier. One benefit is that the more useful your app is, the more people will use it. In turn, they’ll see your links and calls to action often.

For example, you might offer an app to help runners track their miles/times to determine how well they’re progressing over time.

Worksheets

Here you can help people get clearer about problem, or help them decide what steps to take.

For example, “The Home Buyer’s Worksheet: How Much House Can You REALLY Afford?”

Templates

Here’s another tool to help people get a job done faster and easier, as people just need to fill in the blanks.

E.G., “The Ultimate Sales Letter Template.”

Swipe Files

Here’s where you provide a list of ideas or other items for inspiration. For example, you might offer a collection of sales letter headlines, which will inspire copywriters and help them come up with their own headlines.

Checklists

Here you offer a set of steps to help people complete a process or achieve a goal.

E.G., “The Career-Builder’s Checklist for Landing the Perfect Job.”

Cheat Sheets

This is a one-page summary that includes as many steps, tips and ideas as possible about a narrow topic.

E.G., “The Product Launch Cheat Sheet.”

Planners

Here’s where you teach people how to do something within a specific timeframe.

E.G., “The 30-Day Guide to Starting Your Own Home-Based Business.”

Mind Maps

A mind map is a non-linear way of presenting information, which some people find to be more useful than a typical list of steps. This works best for multistep or complex processes.

E.G., “The Home Seller’s Mind Map.”

Process Maps

This is a map that leads people through a step-by-step process, including what to do at different decision points.

E.G., “How to Decide Whether to Outsource.”

Gear Lists

Here you provide a list of gear or resources that someone in the niche might need.

E.G., “The Definitive Gear List for Membership Marketers.”

Conclusion

As you can see, there are many different types of lead magnets you can use to build your list. As always, do your research to find out what your audience wants, and then create a high-quality product that’s irresistible to your target market.

In our next post in this series, we’ll turn our attention to getting traffic…

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Top 5 Ways To Launch A Product That People Will Pay For (When There’s So Much Free Stuff Available)

If you’re about to run a product launch, you’ve probably noticed that there is an awful lot of free content floating around. In fact, people are probably giving away for free the exact types of content you will be selling during your launch. Which begs the question, how do you create content that people pay for when they can get it elsewhere for free?

The answer, quite simply, is to offer something that no one else in your niche offers. That’s what you’re about to find out how to do inside these five surefire methods for creating content your customers will happily pay for…

Personalise Your Content

One of the best ways to create unique content that people will happily pay for is to personalise this content with your own experiences, case studies, examples, personal stories and so on. Even if someone else includes a case study or their personal experience in their content, it will be completely different than the ones you’re sharing – thus your content stands out as unique.

For example, let’s suppose you’re teaching people how to lose weight. Instead of just offering a step-by-step guide, tell the story of how, exactly, you personally lost 45 pounds and kept it off. Within your story, you can provide the steps your readers need to take in order to achieve similar results.

Create Unique Formulas

A second way to create something that customers will really value is to develop unique formulas and systems around how-to processes. So, instead of merely saying “Step 1 do this, Step 2 do that,” you create a related acronym where each letter corresponds to a step of the process.

For example, let’s suppose you’re creating a guide that shows people how to restore the upholstery of a classic car. If you can create a seven-step guide, then you can create those steps around the word R.E.S.T.O.R.E.

E.G., Step 1 (the “R”) might be “Remove the Existing Upholstery.” Step 2 (the “E”) might be “Evaluate the Seat Condition.” And you’d continue on with the rest of the letters in the word “restore” to complete your seven-step process.

Are there other people who will have similar guides out? Sure. But you’ll be the only one with a memorable and unique “formula” or “system” built around an acronym, which makes your content more valuable.

Next…

Solve a Specific Problem

This is actually a two-step process:

#1: Establish yourself as an expert for a very specific problem in your niche.
#2: Make sure the product you are launching completely solves that specific problem.

Once again, there are a lot of people in your niche who are putting out similar content. But if you can establish yourself as the “go to” guy or gal for a specific problem, then people will happily pay for your expertise.

For example, maybe you sell dog-training information. You might take one specific problem or issue – such as fear aggression – and establish yourself as the expert. If you want to carve out a smaller niche, you might even address fear aggression in small breeds. Smaller yet in order to really stand out from the competition? Try fear aggression in Pomeranians.

You then put out a lot of pre-launch content on that specific issue in order to establish your expertise. You brand yourself based around that issue. You develop top-of-mind awareness on the issue, so that you become the go-to person in your niche for that specific issue.

Part of this process involves blanketing your niche with content, which includes:

• Blogging on your own site
• Guest blogging on other people’s sites in your market
• Developing a strong presence on social media and posting helpful content regularly
• Creating videos and podcasts on the topic and sharing them widely
• Publishing lead magnets and maximising their distribution to as many people as possible
• Contributing in a helpful and non-promotional way to Facebook group discussions
• Co-authoring content with other experts which further establishes your expertise

And do similar things that position you as an expert so when someone searches for the specific problem in your niche, your name will start to show up repeatedly. And in time, you’ll become THE expert on the topic. When you then run a product launch for something on that same topic, buyers will flock to it because they know you’re the top expert in the field!

Here’s the next idea…

Add Value to the Content

Nearly everyone publishes how-to information as a way of positioning themselves as a subject matter expert. You can add value to your content by also providing the tools people need to make a process faster, easier, and/or better.

These tools can take the form of one or more of the following resources:

• Checklists
• Worksheets
• Mindmaps
• Cheat sheets
• Templates
• Swipe files
• Planners/calendars
• Recipes
• Gear or resource lists

And other resources like these.

For example, if you’re creating a resume-writing course, then you might offer tools such as resume template, a cover letter template, and a list of “power words” to include in the documents.

And finally…

Create Engaging, Readable Content

You can have some of the most useful content in the world, but people won’t even get around to reading it if the text is boring, poorly written and/or difficult to read. That’s why you want to be sure to create engaging, readable content. People value this sort of content more highly, meaning they’ll also be willing to pay for it.

To that end, keep these tips in mind:

Use simple language. Don’t try to impress anyone with big words or convoluted sentences, as that will make your content harder to read.

Make sure there is plenty of white space. For example, turn lists of items in a paragraph into a bulleted list, which makes it easier to read.

Engage readers with relevant stories. If you can engage their emotions and imagination with a story, you’ll keep them reading to the end.

Use curiosity to keep people reading. E.G., “In just a moment you’ll discover a writing device that virtually guarantees your readers will hang on your every word!”

Utilise a friendly, conversational tone. If it helps, imagine you’re writing to a good friend.

Now let’s wrap up this lesson…

Conclusion

It’s unlikely that you’re going to be able to create and launch a product on a topic that no one has ever talked about before. In fact, you’re likely to find that not only are there a lot of paid products on the topic you want to write about, but there is a lot of free content available too. Don’t let this discourage you.

People will happily pay for the product you are launching using the PLF strategy or something else if they can easily see a clear advantage in doing so – and if you apply the five ideas you just learned, you’ll provide that advantage and get more people happy to pay for your content!

Go ahead and put all these ideas into action during your product launch and let me know about the results in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Real Key (Which You Already Know) To Getting People To See Your Product Launch Content

One big key to building your email list in preparing for your Product Launch Formula style launch is to create plenty of compelling content. This includes free content (such as blog posts and lead magnets) as well as paid content (including your core program you are launching and other courses, reports, videos and more).

Now here’s where a lot of marketers make a mistake: they use weak titles when they are creating their content. In turn, they’re not getting the clicks and reads they need to grow their audience (or in the case of paid content, they’re not getting the sales).

See, most people know you need to create compelling titles to get the clicks. It’s not really a secret. But very few (VERY few) actually get this right.

Here’s the secret: you need to start a title swipe file collection, and then use these titles as models and inspiration for your own titles.

Let’s use the title from the previous post as an example: “How To Create A Profitable Newsletter That Your Subscribers Can’t Wait To Read.”

Now let’s take this title and use it to create titles in other niches:

• “How to Start A Weekly Group Run That People Can’t Wait to Join”

• “How to Knit a Sweater That You Can’t Wait to Wear”

• “How to Throw a French-Themed Dinner Party That Your Guests Can’t Wait to Attend”

• “How to Create a Homemade Board Game that Your Family Can’t Wait to Play”

• “How to Write a Romantic Novel That Your Fans Can’t Wait to Read”

No one would ever know that those five example titles were based on the original title. They use the same structure/format as the original title, but they do so in an entirely different context.

Likewise, when you use swipes from different niches, you’ll be able to create clever, compelling and unique titles.

Let me give you another example. There’s a classic headline that goes like this: “How a New Discovery Made a Plain Girl Beautiful.” Let’s adapt that to a couple different niches:

• “How a New Discovery Turned My Slow Metabolism Into a Fat-Blasting Furnace”

• “How a New Discovery Made a Stubborn Dog Into the World’s Best-Trained Houseguest”

Now another example with a classic title: “How to Win Friends and Influence People.” Let’s swipe it and use it to create titles in other niches:

• “How to Feel Great and Look 10 Years Younger”

• “How to Extend Your Drive and Shave Strokes Off Your Golf Game”

One more example: “Are You Making These Cooking Mistakes?” Let’s adapt:

• “Are You Making These Dieting Mistakes?”

• “Are You Making These Housetraining Mistakes?”

Once again, you can see how no one would know the titles are derivatives of the original, as they’re used in a completely different context.

The point is, it’s easy to take just about any title in any niche and use it to create something compelling for your niche. But the question is, how and where do you find these titles? Check out these ideas:

Check Your Inbox

Both your regular email and your spam folder and chockfull of titles. If you don’t have enough flowing in, then subscribe to popular newsletters across a variety of niches. You can then swipe any titles that grab your interest.

Do a Google Search

Your first step is to search for headline swipe files. Plenty of people have compiled them, and many of them are free.

Your second step is to run a search for a variety of niche keywords, and then read the titles of the search results. Swipe any that grab your attention.

Note: as always, you can do this step in your own niche as well as other niches. For example, if you’re in an online marketing niche, you might check out everything from marketing to weight loss to golf niches.

Read Popular Blogs

Once again, the key here is to scan titles on blogs both inside your niche as well as outside. For example, if you’re in a dog niche, you might search for copywriting blogs (which are sure to have plenty of awesome examples). And as always, you can scan dog blogs too to pull out catchy titles.

Scan Social Media Pages

Be sure to follow popular social media pages. These could be pages in your niche, popular pages outside your niche, or even news sites. The advantage of pulling titles from social media is that you’ll get some idea of how effective the title is based on how many likes, views, shares and comments the content gets.

Here are the top social sites to scan:

• Facebook
• Instagram
• Twitter
• YouTube

Here’s the next idea…

Search Viral Sites

Some sites curate viral content and attach new titles to them, which makes them good places to go for swipes. One such place is Upworthy.com.

Browse Marketplaces

Don’t forget to look at paid products for title swipes. For example, you can search for niche keywords on sites like ClickBank.com and Amazon.com. Or you can simply browse Amazon’s bestsellers in nonfiction to gather plenty of ideas.

Flip Through Magazines

Still another way to get ideas is to flip through magazines at the newsstand. Be sure to look at the titles for the articles (especially the articles on the cover), as well as the headlines for the paid ads inside the magazine.

Now let’s wrap things up…

Conclusion and Important Note

You just discovered how to build a swipe file, and then how to use this swipe file to create your own compelling and clever titles for your content.

Now here’s one important key: be sure your titles match your content. As soon as people start reading the content, they should get some sort of elaboration on the title, and by the time they’re done they should have a payoff (meaning the title delivered on its promise). If you fail to do this, you’re going to end up with angry readers who’ll simply click away whenever they see your name.

So, your next step is to start your swipe file. Go ahead and create a folder on your computer and start collecting compelling titles. Yes, you can swipe my titles too (provided you use them in different niches/contexts).

I really hope your swipe file helps you to generate a lot more people to your site so your product launch is a resounding success. I’d love to hear about your results in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Profitable Newsletter That Your Subscribers Can’t Wait To Read

Email is still the killer app that beats every other form of marketing technique in existence. And email is the core reason why Product Launch Formula works so well.

Yes you have other factors such as your pre-launch content, your sales letter or video, and your interaction with prospects in the Facebook comments at the bottom of your launch pages. But the delivery system is what holds everything together. And the main delivery system is still email.

Over the next few posts you’re going to learn about the three things it takes to create a thriving, COVID-19 recession proof  business based on email marketing. The posts will be covering 3 core areas:

1. Using compelling content that allows you to build a personal relationship with the people on your list
2. Generating organic and paid Traffic to your website so visitors can join your list
3. How to make irresistible Offers to your subscribers so they want to hear from and buy from you

In particular, we’re going to be looking at how to create content to support those three key areas.

So, with that in mind, let’s jump right into the first key, as you learn how to create a profitable newsletter that your subscribes can’t wait to read. In order to do this, you need to do three things:

1. Create an exciting title and theme
2. Generate compelling headlines and content that delivers
3. Make your content visually appealing and easy to read

Let’s look at each of these three in more detail…

Create an Exciting Title and Theme

Seems like everyone and their brother has a mailing list, which means you won’t get a lot of sign ups if you have a “run of the mill” newsletter. For example, if you tell people to “sign up to learn how to train your dog” that’s not very original. You won’t stand out. And people aren’t going to hand over their precious email addresses for something they’re probably already getting elsewhere.

Instead, you need to create a unique theme and title that catches people attention, gets you standing out from your competitors, and makes people want to join.

How?

One really good way to do this is by creating some sort of proprietary formula or system that you promise to share within your newsletter.

Let’s take the example of the very popular P90x workout system. Their fat-loss system was pretty much the same as everyone else’s. However, what set them apart is that they gave a fresh name to their system: they called it the Science of Muscle Confusion™.

No one else in the industry was using that exact name, which made the workout system stand out and get a lot of attention (even from notable figures such as Michelle Obama and Sheryl Crow). While that’s an example of how they named a program, it’s a great illustration of how you can name your newsletter.

Finally, you can use alliteration to stand out. This newsletter you’re reading now is an example (Three to Thrive). And as with all of these examples, the name matches the focused theme. Instead of talking about everything related to online marketing, this newsletter focuses on the three keys your business needs to thrive.

One final note: once you select your title and theme, then be sure to include this information on your opt-in page. You’ll also want to set expectations on this page, by letting people know what sort of content they’ll get and how often. E.G., “Each week you’ll get a fresh newsletter teaching you how to [get some good result], plus I’ll share with you my favorite resources for [making this process quicker/easier/faster!”

Now the next point…

Generate Compelling Headlines and Content

Your awesome theme and newsletter title compelled people to sign up. Now your next challenge is to get them to open and read your content. You do this by creating compelling headlines (AKA subject lines) followed by content that delivers on those headlines.

Here’s the key: don’t create click-bait titles that don’t match the content. This will disappoint and even upset subscribers, who will stop reading your newsletter and likely unsubscribe.

Instead, create intriguing titles, and then be sure your content creates a payoff.

For example, a title might be something like, “The weird fat-loss trick you’ve never heard of before…”

When readers open up and read the newsletter, they indeed better be reading something that they’ve never heard about before.

Let’s suppose the “trick” isn’t entirely new. In that case, your title might be something like this: “The weird fat-loss trick that really works…”

If your content then shares a trick that is a little “weird” (maybe something not commonly used), but it’s proven to work, then you’ve got good content that matches a compelling title.

You can take this tip and put it to work for you ASAP. Take note that we’ll be talking about how to create compelling content in length in future issues of this newsletter.

So, let’s move on and look at the third key to creating a newsletter people want to read…

Make Visually Appealing Content

The third key to creating a newsletter that your subscribers really want to read is to create visually enjoyable content. Here are tips for doing this:

Utilise White Space

Use short paragraphs, bulleted lists and similar elements to create more white space in your newsletter. This makes it visually appealing and easier to read.

Insert Graphics

Good graphics break up content, which makes it easier to read. They also add value to your content and make it more visually appealing.

Use a Polished Layout/Design

Don’t just send out a plain-text newsletter. Instead, use a responsive layout and HTML to create something that’s visually appealing. Many email service providers offer free templates so you can do this quickly and easily, no tech experience required.

Now let’s wrap things up…

Summary

If you’re looking to create a newsletter that people really want to read (and what marketer doesn’t?), then you need to implement the three keys you just learned about. Namely:

1. Create an exciting title and theme for your newsletter
2. Generate compelling headlines and content that delivers on your headlines
3. Make your content visually appealing and easy to read

If you do these three things, you’ll be well on your way to building a responsive list of eager readers who open (and read!) everything you send them!

You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Save Time (And Your Sanity) During Your Next Product Launch

If you are preparing to run a Product Launch Formula style launch, there’s no doubt you have a LOT of work in front of you.

But one way you can save yourself HOURS of time, and probably your sanity in the process, is to outsource some of the less-critical tasks to a Virtual Assistant or somebody on Upwork or Fiverr.com

So what sort of things could you potentially outsource to free up your time and mental bandwidth for more important and higher value tasks as your Product Launch gets closer?

Here’s a fairly comprehensive list of the tasks you might want to consider offloading to a VA:

  • Create a master email Autoresponder Series that follows up with subscribers from the moment they join your launch email list and allows you to send your pre-launch content and open cart messages when they are ready to go
  • If you are segmenting prospects as they opt-in to your email list, create lead capture pages for each segment of people so they can receive customised marketing messages based on what they told you they were interested in
  • Create your Lead Magnet or even the pre-launch content that leads to the sale of the product or service you are launching
  • Do graphic design for a cheat sheet, PDF Guide, Ebook, Report, White Paper or other written materials you are using for your launch
  • Write well researched, helpful, informative and SEO friendly blog or website posts that presell the products, services or consultations you will be offering
  • Write and test your launch sales letter or sales video for maximum conversions when the cart opens
  • Write a press release to generate leads for personal or automated follow up by phone, mail, email, Facebook Messenger or text message before and afterwards
  • Create a Bot for automated followup on Facebook Messenger to help deliver your prelaunch content and offer
  • Design your launch website, a blog or other online content to complement the sales process
  • Install and customise a WordPress script or undertaking other types of website programming
  • Create the interior design for an Ebook or other PDF documents
  • Create and edit a pre-selling video and upload it to the major video sharing sites
  • Create a slide-share presentation highlighting the benefits of product or service, or for another purpose including the training content of your program, or sharable content you can give to affiliates to promote your launch
  • Turn the slide-share presentation created above into a video or series of videos for distribution as free or paid content
  • Analyse website data and optimise sales pages or website content for better conversions
  • Optimise a blog for readability, SEO and conversion of visitors into subscribers and customers
  • Do comprehensive research for a market and turn that research into a Report to be used to sell a range of products, services or other for projects
  • Do research into competitors products and services to find a ‘hole’ in the market, an unfilled need others are not targeting, an entirely new market, or a new way of approaching a market to increase sales
  • Design a logo that embodies the essence of what your business stands for and promotes positive feelings in your target audience
  • Create a slogan that shares your businesses’ core philosophy in a powerful and memorable way
  • Create an advertisement to be used online or offline and post the ad where targeted prospects will see it
  • Launch a Facebook ad campaign to drive traffic, subscribers and sales
  • Design an eye-catching banner graphic
  • Find targeted websites to deploy the banner graphic above to generate website traffic, subscribers and sales
  • Create a rebrandable report your business can use to generate leads, to use in list-swap campaigns, or to give to other businesses so they can earn referral fees or affiliate income by giving it away to their subscribers
  • Do voiceover narration of blog posts, Guides and Reports to turn them into video content
  • Research social media hashtags to find out what is trending in the news, then create topical content to attract visitors based on those topics
  • Grow social media followers by posting valuable content, or by building and moderating a targeted Facebook Group
  • Launch and manage a contest on Facebook, Instagram or another online platform where prospects congregate
  • Edit or proof read all of your content to ensure it’s accuracy and readability
  • Edit long video content into smaller segments and upload these shorter segments to video sharing sites
  • Tweak Private Label Rights content to make it unique and use it for website content, free or paid reports and guides, or complete products for sale or to give away as subscriber and customer rewards or bonuses
  • Transcribe multimedia content into either long form transcripts or video captions
  • Convert an ebook into a kindle book and create a sales system for the book
  • Turn a digital book into a physical book and list it on Amazon.com. Ensure the physical book offers purchasers to ability to subscribe to an email list to receive bonus materials and offers for related products and services
  • Design cover graphics for physical and digital books, reports and guides you are offering
  • Develop an app, a piece of software or a plugin to automate some of the grunt work involved in getting a result from your product or service
  • Set up an ecommerce platform so your business can make sales and take payments online during your launch
  • Do a full website or sales system audit and create a report containing recommended changes
  • Create guest articles around tightly focused topics of interest to prospects and customers
  • Research and find guest blogging opportunities for the articles above and submit them to sites that accept guest blog posts
  • Find and schedule guest interviews on Podcasts, Webinars and in other media that targets the businesses prospects and clients
  • Find and/or recruit Joint Venture partners
  • Create training materials and re-brandable content for the Joint Venture partners above to help them maximise their sales with the least amount of effort
  • Plan an overall marketing strategy for the launch and beyond, and then they can help you implement the strategy and tactics
  • Set up a membership site for customers who purchase during your launch to access their content
  • Stock the membership site with content and create the follow-up system to allow you to contact members regularly with unannounced bonuses building more trust and loyalty, and offers so you can increase backend sales
  • Plan your launch sales funnel, then implement and test each element of the funnel to maximise conversions
  • Research the market and provide keyword research your business can use to increase your reach using Google Adwords or organic SEO traffic
  • Setup and manage a Google Adwords campaign to drive launch traffic and sales
  • Participate in relevant online and offline communities as an advocate for your business
  • Provide reporting on a range of functions and strategies for you to analyse so you can make informed decisions
  • Create the documentation required for a help desk so customers can get their questions answered promptly and correctly
  • Be the customer support people for the help desk above
  • Once your launch is over, create a Udemy course using a cut down version and promote it on and off the platform

So there you have it, a whole range of tasks you could consider delegating to a VirtualAssistant to free you up to do the critical strategic things that only you can do.

I really hope it helps you to save a bunch f time and stress as you roll out your launch using the PLF process.

You can learn more about launching your product or service successfully, including case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Use A Quick Product Launch To Generate Immediate Sales For A Product That Doesn’t Exist Yet

If you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising, the simple Product Launch strategy I’m about to share with you takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Quick Launch.

While the way Jeff does it is awesome, I have developed an even quicker way to bring in a rush of profitable sales with less work and effort.

In fact, my hope for you if you choose to implement what I share here is that you’ll make enough money to be able to pay for Jeff’s flagship Product Launch Formula training when he next opens it up for enrolment.

Of course you don’t have to grab PLF (you could of course spend the extra money on beer and candy bars, or whatever else you like), but it will certainly help you to grow your business if you do.

OK, so let’s get started…

The Backstory

I’ve been an active technical analyst, trader and investor for the last 30 years, and over that time I’ve developed a reliable system for finding the start of fast moving trends in stocks, commodities and other markets.

I’d thought about putting what I’ve learned into a high ticket program for years, but never got around to it.

Anyhow a few weeks ago I came across Katrina Ruth and really liked what she was sharing with her audience. I liked her message so much I grabbed one of her products to give to my daughter because I thought it might help her to grow her business.

My daughter went through just some of the program and it lit a fire in her that is beautiful to behold. She took what she learned and created a Facebook Page and a Podcast called Mindset Mastery, started interviewing awesome people, and is now kicking arse in the market she loves which is helping people share their stories through video.

After watching my daughter move ahead in leaps and bounds, I finally decided to get off my backside and do something about creating a high ticket course.

Step 1 – Test The Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about using a Seed Launch is you don’t have to create a program if there’s no demand for it. Jeff teaches to send out an email he calls a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you weeks or months of unnecessary work. If there is interest, you survey the people who responded and ask them what they want to learn.

For the first ‘Shot across the bow’ I made a single Facebook post in a group I started a couple of years ago with around 2,700 members.

I have been posting great info for members every few days over those couple of years but have never offered them anything to buy or promoted an affiliate product to them, mainly because most of the stuff in the trading and investing market is overpriced crap and I really want to look after members by actually helping them.

About 50 people are quite active, but I know I get hundreds of other people reading the posts but not liking or commenting.

On the 5th of June, I made a single Facebook post modelled on a Dean Jackson email message announcing a new program I was thinking of creating.

I wanted to keep this first group small and manageable so I didn’t email any of the 1,000 members I have on my email database who have registered for my free members’ training. I thought I’d get to them next time 🙂

Anyhow, here’s the Facebook post:

_________

The Facebook post I used (I didn’t use an image)

I’m starting a new pilot program next month and I’m looking for some very specific people. If you’ve been using technical analysis for at least one to two years, you’re serious about getting better results, you’ve got time to study and analyse charts for 10 hours a month starting this month, you’re friendly and coachable and you can keep a secret… just let me know by sending an email to rtt********@gmail.com. Put Livermore in the subject line and tell me a bit about your trading experience and I’ll be selecting people this week

_________

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands.

If nobody had asked for more information I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

With that in mind, when people emailed asking for more information, I sent them this message, again inspired by Dean Jackson:

________

Hey (NAME),

Great to hear from you, thankyou for getting back to me and letting me know what you’ve been up to, and that you are interested in my new Pilot Program.

As I mentioned I’m starting a new TA Case Study Group this week and I’m looking for a handful of people to work with to create some successful case-studies before our official launch of the new Practical Gann Mastery program.

To give you some context, this quote from Page 1 of Jesse Livermore’s book Reminiscences of a Stock Operator had a profound effect on me when I first read it a long time ago:

“I noticed that in advances as well as declines, stock prices were apt to show certain habits, so to speak”…

I think knowing what Livermore meant by ‘certain habits’ is the secret to understanding how markets move. 

I’ve been posting setups in the Trend Traders Club Facebook Group for the last couple of years, and the results for many of the setups have been amazing. The reason I’m running this program is because lots of people have asked for help in fine tuning their analysis skills so they can do the same thing for themselves.

So starting this week I’m going to work with a small case study group to create a more advanced training program than what’s covered in the free Members training.

This is not going to be ‘The complete course on understanding Gann and Elliott Wave analysis.’ 

Most courses like that focus on the esoteric and long term forecasting side of what Gann and Elliott taught because it’s seen as ‘sexy’. The trouble is for most people all of that ‘woo woo’ stuff is too difficult to get your head around or impractical to use in the real world.

Instead this will be the 95/5 version where we’ll only cover the most powerful, most practical things you need to succeed. 

The ’certain habits’ Jessie was talking about.

Here’s some of what we’re going to work on:

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend. 

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price, and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.

I’ll use some of your preferred markets as the Case Studies to apply these strategies.

I’m ready to get started and I’m inviting YOU to join the Case Study Team.

Here’s how it will work…

Over 4 weeks  we’ll get together as a group on a series of Zoom calls where I’ll take you through that weeks training and answer your questions live on the call.

After each meeting you will have a survey to complete and homework to hand in. I’ll use your survey answers to fine tune the next lesson’s content and answer any remaining questions you have.

During the program you will be able to email me your questions and I will personally answer them for you so you can put what you’ve learned into action and report back to the group on your results.

I really want to create some amazing case studies from this, so I’ll be spending one on one time with you to make sure we maximise your results.

The more you implement, the more I’ll work with you. And you’ll have access to the video recordings, checklists, guides and other handouts we create together to download and keep for future reference.

Because this is the first time I’ve done this and you’ll be helping me to create the content, the total cost is US$300.

I just need to know if you can join us and I’ll get you all the details.

I’d love to work with you.

Just reply and say “I’m IN”… and I’ll take it from there.

One more thing, and it’s important.

If at the end of this program you aren’t completely happy with what you’ve learned, let me know and I’ll refund your enrolment fee. You have to love what you’ve learned or the training is free.

So if you know this is for you, just reply and say “I’m IN”… and I’ll take it from there.

Talk soon!

Rocky

_______

As you can see, this is a VERY long email. It didn’t matter because just over half of the people who enquired wrote back and said “I’m IN”.

It was so exciting to see all of those emails come in with the words I had asked people to use. This shows people are able to follow instructions making them ideal students and increasing the chances they will follow through (moved forward by one of the mental triggers Jeff Walker teaches in PLF called ‘Commitment and Consistency).

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:

_________

That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky

_________

That was it. I’ve pasted the first page of Paypal results in a screen shot below. You can see the refund for my test sale, and a transfer to my Australian bank account in $A. There’s a tiny Aweber commission there as well.

Paypal Quick Launch Results

Note that all of the sales came in over a short period and I was able to start the program straight away. This simple email sequence took just a few days to implement, confirmed there was demand for a product that didn’t exist yet.

Next Steps

So where to next?

Well, just to confirm I really was onto something, I used the same strategy again in the same group and I sent a brief invitation email based on the wording of the Facebook post above to my small email database and got similar results.

The beauty of this strategy is it’s totally under the radar. It’s what Frank Kern calls an ‘Invisible Offer’ because only the people who reply back to you get to see the offer. 

To everybody else it’s not seen as a pitch because all they see is the invitation.

So you can continue sending your newsletter and other pure content emails like you already do, but I recommend you try this once a month and see what happens.

It costs you nothing by way of marketing costs, and I think you will be pleasantly surprised at the results.

The keys are having a targeted audience and an irresistible offer that appeals to them.

How do you know what they want? Ask people on your email list about their biggest problems and frustrations.

You could send them to a one-question survey and ask them something like:

When it comes to [your market – e.g. finding profitable stock market trends], what is your biggest problem or frustration right now?

The answers people give you will tell you what you need to focus on to make your product or service more desirable, and the solutions to focus on in your marketing.

Another opportunity the success of this campaign gives me is to go to other people in my market and offer to do a JV with them to use the campaign to promote their product or service to their prospects and customers.

The beauty of this simple campaign is it does what Dean Jackson calls ‘Make your invisible prospects visible” because only people who are interested put their hands up to ask you for more information.

If you make a relevant, irresistible offer to those people, a lot of them are likely to take you up on it.

The next step is to package up all of the content the Seed Launch members helped me create into a high value course and offer it using an Evergreen Launch through affiliate partners for $997.

I hope this gives you some ideas for how to use a Facebook post and a couple of emails to generate nearly A$10,000 for a Seed Launch in 4 days from a standing start.

If you have any questions, please let me know

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Launch A New Training Program Into A Global Business

A subscriber emailed a few days ago and asked for some ideas on how she could use Product launch Formula to grow her business which involves showing businesses a very specific way to find money that is owing to them they didn’t know was rightfully theirs.

I told her I thought she was providing a highly ethical and valuable service and she deserved a lot of praise for helping people out in the way she was.

While she could use the PLF process to launch her own business because there is so much demand for this type of thing after COVID-19 has shut down or damaged so many formerly profitable businesses, I suggested she might also consider running a Seed Launch for a course showing other people how to do what she is doing to help many more businesses than she could ever reach on her own.

If she packaged her knowledge and systems into a program that helped other people start a business doing the same thing, she could charge an upfront fee for the training and systems, plus an annual licensing fee for the continued use of the materials she created.

A program like this could have modules that might include:

  • Her secret sources for finding potential clients
  • Marketing materials to get those clients to raise their hands and say they wanted help
  • The step by step process for finding the money owed
  • Agreements and documents to make sure the student gets paid
  • A private Slack or Facebook group where she shares help, ideas and success stories with other members
  • Live calls or Zoom meetings every so often to update members on the latest strategies, share field reports from other members, and answer any questions
  • Anything else that helps members to get the results she is currently getting

Her lead magnet for building an email prospect list could be a PDF guide that takes people through the ‘what’ of the service she provides and highlights the huge opportunity for them to make good money with low overheads while helping other people.

Then the paid program could offer the step-by-step ‘how’ so people can start a business inexpensively, work from home, and supplement their income or even replace it.

If she offered a limited number of licenses in each city you might end up with a feeding frenzy of customers who don’t want to miss out.

Once she had some successful licensees, she could offer County or State Distributer Licenses to entrepreneurs who already have a client base, or who know how to generate leads and help and manage the people who purchase the licenses.

These Distributers would be responsible for everything in their area and would have to comply with the terms and conditions she developed so the results their clients get are consistent.

She could sell these Distributer Licenses for 10 – 30 or more times the price of her course and charge ongoing annual royalties on them as well. The Distributers would get the majority of each up-front fee and the ongoing royalties from each licensee, and they would share part of that income with her each month.

Eventually she might want to create Master Licenses for large sectors of the population and charge 100 to 1000 times the price of the basic course.

She could hire commission sales people to sell the Distributer and Master license all over the country and eventually the world, and give the salespeople a commission and override on all sales they make.

So as you can see, a simple idea for a course can be leveraged into a national or global business while helping thousands of business owners by providing a much needed and highly valuable service.

I hope this gives you some ideas for where you could take your course after you use Jeff Walker’s Product Launch Formula process to launch it.

Warmest regards,

Rocky Tapscott
0418 788 482

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

One Last Opportunity To Check Out The Product Launch Formula Case Studies

Because it’s the Cart Close day for the Product Launch Formula launch and there are sooooo many people making the final decision on joining PLF, I just wanted to be sure you knew about the Case Studies page I posted earlier this week.

It’s got over 60 incredible Case Studies from every kind of niche or market you can imagine.

There’s coaching and consulting… hobbies… physical products… professional services… business-to-business… artwork… wellness… and so many more.

People were super-inspired by these stories.

Jeff has had thousands of comments on the ones we showed during the live broadcasts…

Plus — the page has a really cool drop down menu, so you can filter the Case Studies by category (and there is a buy button on that page).

And while I think they’re ALL amazing, this is a great way for your fence sitters to save time and find something specifically relevant to them when there’s only hours left before the cart closes.

Here’s your link to the Case Studies page.

I hope you find these stories as inspirational as I did,

Warm regards,

Rocky

P.S. As a Product Launch Formula owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Here’s A Quick Summary Of What’s Included With Product Launch Formula 2021

If you were wondering exactly what is included with Jeff Walker’s new Product Launch Formula program for 2021, here’s a full summary of what members receive when they join.

Here are some of the highlights:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Nine modules that walk you through creating your first launch… and then growing your launches from there.
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • $7 Million Launch Swipe File – this is copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this “swipe copy” as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  • Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  • Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
  • Closed captioning for the main training videos – giving you the flexibility to watch without sound.
  • 8 Weeks of Weekly Live Coaching Calls with my in-house team of coaches. The really powerful thing about these calls is you not only get a chance to ask your question, but you also get to hear the questions and answers from your fellow PLF students.
  • An additional 10 months of support from my coaches via monthly live Coaching Calls. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)
  • You also get the recordings of all the coaching calls so you can listen to them again (or catch up in case you have to miss a call).
  • The PLF Owners Facebook Alumni group – there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches).
  • And the support keeps on going – as a PLF Owner, you’ll be eligible to get the latest version of PLF each year for a very low maintenance fee of just $197.

You can check out Jeff Walker’s Product Launch Formula here. And these are just the core parts of the program. Jeff has also included several bonuses that help to complete the training.

The bonuses include:

  • Jeff Walker’s complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • The full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • A coupon for $900 off “PLF Live 2021”. This is a three-day, live workshop led personally by Jeff. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and Jeff will personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. The plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • “Your Tech Stack Quick Start” – this is Jeff’s team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… Jeff’s got you taken care of.
  • “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • The “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. This is the type of launch I used recently to generate just under A$20,000 in two launches that used a single Facebook post and just 3 emails. It’s very cool…
  • The “Live Launch” training – when Jeff launched PLF 2019, he did something he’d never tried before… a launch where all of the PLCs were delivered LIVE. Let’s just say the results were amazing, which is why he’s been doing it the same way since. In this special bonus, Jeff broke down how he prepared to go live, and the results they generated from this new launch model.
  • The Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • The Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or un-leveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • The Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in the PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of Jeff’s “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because he had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and Jeff will show you how to do it in this bonus.
  • 12 Live Sessions with Jeff – To give you extra support in these crazy times… Jeff will personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.

The great thing about joining the Product Launch Formula World in 2020 is the training has evolved and matured so there are literally no holes in what you have access to. It doesn’t matter where you are stating from. The core training and the bonuses offer you everything you’ll need to get from where you are to where you want to be.

You can check out the full story of where PLF came from and where it can take you here in Jeff Walker’s launch video.

I’ve upgraded to PLF 2021 and I’d love to see you inside the members Alumni group.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

DEADLINE – Product Launch Formula Closes Tonight

Just a really quick note…

Jeff Walker is closing registration for Product Launch Formula in just a few hours, at midnight U.S. Pacific time tonight:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Registration is closing because we’re starting the PLF class on Monday — so we need to get rolling.

So, you only have a few hours to get into this year’s PLF. Otherwise you’ll have to wait until late next year.

Here’s the sign-up link:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Warm regards,

Rocky

P.S. I know it’s natural to wait until the last second — I know I do that a lot.

And just so you know — this is the last second. 🙂

Go get registered now:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Jeff Walker’s Product Launch Masterclass Has Come Out In The Open

Jeff Walker just took down the “firewall” that was hiding the content from his Product Launch Masterclass. It’s more than 10 hours of content, including downloads, Q&A, the “super secret” sessions… and lots of other cool stuff.

All 10+ hours of video are now on one page, and you don’t even need to opt-in to get it all.
Even crazier…

Jeff just released his “Product Launch Blueprint” — a downloadable 30+ page PDF that walks you through each step of his PLF launch process. It has the entire launch journey mapped out… and he’s giving it away, for free, without even asking for your email address!

Go check it all out while you still can.

Watch the full Product Launch Masterclass here

Warm regards,

Rocky

P.S. If you think Jeff’s Launch Masterclass lessons are awesome (and they are)… then you should definitely check out Jeff’s full-blown PLF training:

Watch the full Product Launch Masterclass here

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Jeff Walkers’ New Training – The Hidden Product Launch Sequences

Jeff Walker just added a BONUS live training to his Product Launch Masterclass, and it’s happening NOW.

Jeff is going to talk about the two “hidden” launch sequences that provide extra power for your launch… and how they can help you go from a single launch to a sustainable business that creates income and freedom way beyond your initial launch.

Click here if you want to get in on it – but you’ve gotta do it quick… it’s happening in just a few hours:

Learn How To Use The Hidden Launch Sequences Here

Warm regards,

Rocky

P.S. I get that it’s a surprise live lesson – if you can’t make it, there will be a replay available… but to watch it, you’ve got to register.

If you’re even remotely curious about how to launch a product, service, or business online, you’re going to love this free training. But it’s only available for a few more days, so check it out while you can. Here’s the link to register.

P.S.P. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

The Product Launch Formula Case Studies Page Is Live

As Jeff Walker has been teaching his Product Launch Masterclass over the last few days, he has brought a few PLF owners onto the broadcast to talk about their experiences.

These have been so inspirational but they really are just the tip of the iceberg. So you can see many more examples of people using PLF in a wide range of businesses, he’s put together 60+ amazing Case Studies on one page for you.

As you’ll see, these business owners are working in just about every kind of niche or market you can imagine. You’ll find Case Studies for businesses in coaching and consulting, hobbies, physical products, professional services, business-to-business, artwork, wellness, and so many more.

And to find the examples you are most interested in, you can use the drop-down filters at the top of the page to search by category.

You can check them all out on this page:

CLICK HERE to see all these Case Studies

Here’s a taste of some of the Case Studies you’ll find on that page:

Over $100K in One Hour… in the Knitting Niche!
Amy Small is in a niche of a niche… she designs hand-spun yarn and creates custom knitting patterns. Her very first PLF launch led to $12K in a single day… and her most recent one brought in $100K in the first HOUR. Her customers LOVE her “knit-along” events, especially since the start of the pandemic. Now Amy’s living a life she loves and being creative every day.

Doubling Down During a Pandemic and Paying Off Debt!
Dayna Abraham had JUST started her launch in March of 2020. Day one was off to a solid start… until Disney World announced they were shutting down. The NBA quickly followed suit, and the shutdown was on. By 5pm she’d called an emergency team meeting and retooled her whole approach. She pivoted to focus on serving, and kept launching… and brought in over $400K while helping hundreds of families through a global crisis.

Seed Launching His Way Out of £50K in Debt… in 2020!
Dylan Ayaloo has trained yoga teachers and run personal transformation programs for the last decade and found PLF right after the pandemic lockdowns started. His in-person business model took a big hit, so he embraced online business in a big way… and it’s really paid off, helping him not only create new offers and bring in more revenue, but also have people writing in asking for personal coaching

40 Cancelled Speaking Engagements Led Him to Launch…
Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So he went all in and generated more than $50K!

From 1 Sale in 4 Months to 20+ Launches Per Year
Eva Smith has taught yoga teachers since 2008, and her first (pre-PLF) launch netted a single sale in 4 months. Then she discovered PLF and grew her business from nothing to $100K in the first year… and now has grown her business to a consistent $1MM in revenue. She now does 20-30 launches a year and says, “Every time we launch, we grow!”

CLICK HERE: 60+ amazing Case Studies

She Had to Change Her Plans and Create a New Business Model on the Fly…
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people… and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!

$36K from Teaching People How to Start a Shed-Building Business
John Fealy already had a successful business building sheds for people. He realized his system might be super valuable for other would-be shed builders… so he decided to launch. In March of 2020, he made his first offer to his tiny list and got 22 people to sign up. Now he’s got TWO successful businesses… and his students are starting their own too!

Her “Story a Day” Challenge Transformed Her Writing (and Her Life)…
Back in 2010, Julie Duffy was stuck at home with the kids, leaving her with very little time to get her writing done. On a whim she created a 30-day “story a day” challenge, and 100 people joined her on her journey. The more she ran her challenge, the more it grew… until she realized she had to let it go or turn it into a serious business. She just did a 5-figure launch this spring, and it’s only going to grow from there…

“Better Belly” Expert Launches Her Way to $75K in Revenue… During a Pandemic!
Julie Tupler is a world renowned expert in a niche most of us have never heard of… the better belly business. She discovered PLF and started seriously launching in January 2020 with an old, cold list of 5640 people. She brought in 60 new clients, and kept going… and launched every month for the last 7 months.

CLICK HERE to see all these Case Studies

Six Figures from Helping Women Learn to Love Staying Sober
Kate Bee was working 2 jobs and anonymously blogging about her journey to sobriety when she suddenly decided to apply for a business grant. When she got the grant, she decided to share her journey and wound up doing a small “accidental” Seed Launch. Then she discovered PLF and things snowballed… in 2016 she had 160 signed up for her Sober School. In 2017 it was almost 600… and she just had her first 6-figure launch!

5X More per Launch than Before – in the B2B Market
Laura Brandenburg helps people start careers as business analysts. She was doing $20,000 launches on her own before she joined PLF… but just a few months after starting the program, she had a $96,000 launch. These days, six-figure launches are the norm – she just had her sixth in a row. One big surprise? How much her B2B, numbers-oriented clients respond to the emotional triggers PLF teaches.

“Sale after sale kept coming in…”
Shaman and personal development expert Linda Fitch loves helping people become their best selves, but felt limited as an in-person practitioner. After discovering PLF, she’s been able to offer more content… spend more time teaching and serving her tribe… and her list has grown 250%.

From $40k per Year, to $160k in a Week
Lori Williams is one of the world’s top instructors in controlled remote viewing — a super-specific niche. But her expertise didn’t translate to much income… until she tried PLF. Lori went from making $40,000 a year to around $300,000 — and she raked in $160,000 during her very first launch.

Shattering the Glass Ceiling with a Million-Dollar Launch
When Lorraine Dallmeier returned from maternity leave, she found herself mommy-tracked. So after her first PLF launch for her side-hustle skincare company made £35,000, she quit her day job. Business has grown exponentially since then and Lorraine now has a team of 31. They had their first million-dollar launch in May, right in the midst of the COVID-19 pandemic.

CLICK HERE to see all these Case Studies

On Track for Seven Figures – Teaching Artists About Business
Artist Matt Tommey helps other artists make more money. He was ecstatic when he made $11,000 in his first year selling courses… but that was before he knew about PLF. Since 2016, Matt’s business has grown more than 75X, and he’s on track to have his first seven-figure year… while having plenty of time to pursue his own artistic passions.

First He Bought a Car, Then He Bought a Coffee Shop
Ray’s been using PLF since 2005. After using PLF to get more clients, copywriter Ray Edwards later used it to sell a writing course. He tripled the results of his previous launch… and then doubled that number again the next time. Ray also owns a coffee shop. While other businesses were shutting down last spring, he used PLF principles to keep people showing up – and engineered his two most profitable months ever.

No Expenses and 3X the Profit – Working from Home
As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by the global health crisis, he knew it was time to transition to virtual events. Using PLF to launch his first one, he made $39,000… far more than the $12,000 he used to net in person. The best part? Being home with his family!

A $50,000 Launch – from a Tiny Email List
Ronny Max is a coach and consultant in retail technology – a highly specific niche. Her first seed launch surpassed her financial goals, grew her list by 50%, and landed her lots of speaking engagements. At a time when others in her industry have lost 50-80% of their business, Ronny’s is thriving.

From $5,000 to $68,000 – for the Exact Same Product!
Bill O’Hanlon had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

CLICK HERE to see all these Case Studies

Six Figures Later, She’s Living in Her Dream Home
As a young artist, Sabrina Ward Harrison couldn’t find the resources she was looking for, so she created them herself. After years of in-person workshops, she worried about whether her work would translate online. The answer? She made $30,000 on her first PLF launch, six figures on her second… and now she’s living in her dream home on a lake (with a dock and a canoe).

$30-40,000 per Launch… and it’s Only His Side Hustle
Scott Glover is an equipment finance broker. After 20+ years of successfully brokering deals, he started teaching others how to do it. Having no list made Scott the perfect candidate for a Seed Launch. Since then he’s launched six more times, bringing in $30,000-$40,000 each time… pretty good for what he considers his side hustle!

Massive Success – and Social Impact – in Two Different Markets
[UPDATE] We recorded a case study with Thembi Bheka after she had a lot of success with PLF in the real estate market. Two years later, she’s replicated that success in her virtual assistant agency. Thembi is now at a point where she brought in six figures from a 3-day, email only launch. And while she loves the money she’s learned to make through PLF, she loves being able to help women from her native Zimbabwe even more.

“Failing” His Way to a $31,500 Launch
Walt Hampton is an attorney who coaches other attorneys in marketing and business development. He had a list of 10,000 for his first launch… and was appalled when only 83 registered. Using PLF principles, he adjusted on the fly and ended up pulling in $31,500. And once bar associations started hearing about Walt’s offer, things really snowballed from there…

After 11 Years, Launching Helped Double Her Business
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK… but not really growing. And then she started using PLF… and the results were dramatic.

The B2B Launch – $700k (and $400K More in the Pipeline)
Craig Peterson is a computer engineer who sells very high end B2B networking and computer security hardware, software, and services. He recently sold $700,000 from his launch… with another $400,000 in the pipeline.

CLICK HERE to see all these Case Studies

Exponential Gains with Every Launch (and 8900% More Opt-ins)
An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

He Put His Non-Profit in the Black… For Good
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

Surpassing His Goal with a Seed Launch – and Broadening His Impact
Eric Goll had figured out how to help his family navigate daily life with his sister’s disability… but would it sell? Eric did a Seed Launch to find out – and starting with no list or product, he surpassed his goal by 65%. His new goal? Helping 100,000 families affected by intellectual and developmental disabilities live life to the fullest.

Doubling in Size with Every Launch
Feng shui expert Patricia Lohan had already launched on her own and saw modest results… but then she discovered PLF and her numbers really took off. Her first PLF-style launch brought in the equivalent of her annual salary at her last job. These days, Patricia is nearly doubling her list and her profits with every launch.

Launching Online Grew Her Brick-and-Mortar Business
Dr. Julie Helmrich practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

And that’s just the start… there are more than 60 stories on that page to help inspire you and show you what’s possible.

Here’s the link to watch them all:

CLICK HERE to see all these Case Studies

Warm regards,

Rocky

P.S. Feeling inspired by these case studies? Ready to start creating your own online business success story? Jeff Walker’s once-a-year Product Launch Formula Coaching Program is open for enrolment right now.

CLICK HERE for Product Launch Formula

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.