Category Archives: Product Launch Formula Articles

How To Do A Product Launch With No Product And No Email List

I started out online promoting a few different products as an affiliate, with one of them generating around 80% of my income (yeah, risky I know).

Anyhow, when that affiliate merchant made the gut wrenching (for me) decision to change the way they paid affiliates, they effectively destroyed my entire business model. That was when I decided I needed a little more control over my income, because I didn’t want to ever feel that way again.

After that experience, I started creating products of my own, and as you know, launching a product is much better than just opening up for business and hoping for the best.

The very first product launch I did was a ‘Seed Launch’, which as you’ll recall is Step 2 in our 5 Steps To A 6 Figure Product Launch process:

Seed Launch

 

 

 

 

 

During that Seed Launch I created a 4 week coaching program I could sell myself, and also offer to people who purchased a related affiliate product so they could get better results.

From a tiny list, I ended up with 39 students paying $37 each go through the launch with me.

So I made the princely sum of $1443 (a little less after Paypal fees) for 4 weeks of ‘work’ which worked out to be a total of around 12 hours writing email messages and relentlessly checking my sales figures 🙂

Not really a big deal (but man was I excited at the time).

But here’s the thing…

The Seed Launch allowed me to get paid up front to create the product (so I knew there was demand before I spent any time or money on it)

– It was fun and I learned a lot about what customers really wanted and needed (doing what you enjoy while actually helping people is nice)

– It helped me to bond with people in my audience at a much deeper level (some of the people who went through the Seed Launch became raving fans and bought all kinds of other stuff from for years)

Plus…

Having that completed product enabled me to sell it, or give it away as a bonus to EVERY person who purchased that affiliate product through my affiliate link.

And that (along with a small amount of personal email coaching) helped me to make thousands of dollars in affiliate commissions from that product every single month for more than 4 years…

…until the merchant changed their affiliate program rules and killed the thing dead (there’s a long, sad story of ineptitude and stupidity on their part; I’ll tell you about that another day…).

So that’s one way to use a Seed Launch, but there are lots of others.

Here’s just 3 ideas:

– If you sell any kind of physical product, you could do a Seed Launch to create a digital product or training course that helps your customers get more out of the things they buy from you, and give it away as a bonus to increase your product’s value and stand out from your competitors

– If you sell a professional service, you could create a coaching series that helps your clients get much more out of your services and sell it or give it away

– If you sell any kind of coaching, training or education, you could take your clients and students through a Seed Launch to get a deeper understanding of their needs, goals and desires, and come out with an entire new suite of programs you could offer to people in the future (or use as bonuses for your existing stuff)

You can register here to learn more about creating a Seed Launch for your business.

Talk soon,

Rocky

P.S. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s The Absolute WRONG Way To Launch A New Product Or Business

Product Launch Discount OfferAs you know, using a well planned product launch where you use pre-launch content, a sideways salesletter, and an event with a deadline to launch a new product or service is a proven way to hit the ground running with a new business.

And it’s orders of magnitude better than simply opening your doors and using what Jeff Walker calls ‘hope marketing’ to see what happens.

Unfortunately not everyone knows what we know about starting a business with a product launch as this case study shows…

And a few weeks ago, a small flyer turned up in our mailbox advertising a new Nail Salon that was opening at the local shopping centre.

It stood out among the pile of junk mail because I’d just been talking with my daughter about how great her nails looked after having them professionally done.

Now with two Nail Salon’s already in the centre, any new entrant is going to have to come up with an irresistible offer if they are going to steal a good number of customers away from those businesses.

The sad thing for this new Nail Salon was that despite spending a fortune on store fit-out, stock, equipment, rent and staff, the ‘Grand Opening Offer’ they had put together wasn’t going to do that.

In fact, their offer SUCKED…

The ’irresistible offer’ they came up with, in the face of launching a new business in an area with strong existing competition, was…

20% Off All Services

Seriously?

My first thought was that the other Salons would just match (or beat) this offer and destroy their ‘Grand Opening’…

And that’s exactly what happened.

On the new Salon’s opening day, signs went up at the other Salon’s offering 20% and 25% off.

And because lots of people had to walk right past the existing Salon’s to get to the new one, there was no compelling reason to change old habits and risk using somebody new.

What SHOULD they have done?

There are two ways to launch a new business.

The slow, expensive and usually painful way, which is trying to outspend your competitors and ‘get your brand out there’ in the hope you can overcome the natural inertia people have to changing their habits, or…

The fast, usually much less expensive and easier way, which is to remove all of the new customer’s risk and come up with an irresistible offer.

So what would be an irresistible offer I would have tested?

Maybe something like…

All Services $5 Each For 2 The Next Weeks

I would have also created a Facebook Competition offering a 1st prize of Free Nails Once Each Month For 12 Months (or even longer), and have 25 2nd prizes of 50% off vouchers or whatever.

Plus I’d give every Facebook Competition participant the ‘All services for $5’ offer, have cool free giveaways in store, a Premium Coffee cart giving away free coffee, and lots of other goodies.

Bottom Line: they should have turned the store’s opening into AN EVENT!

Creating an event does a number of important things.

  • It ensures your Salon is FULL of excited customers for at least 2 weeks.
  • It gives you a chance to introduce yourself to new clients who normally go elsewhere.
  • It hits a bunch of important mental triggers including reciprocity, liking, social proof, grabbing a bargain, urgency and scarcity, which make people LIKE you and want to come back to your store.
  • And it starts to change people’s habits if they are get great service and an enjoyable experience when they visit.

Now to capitalise on the goodwill you are creating during your ‘launch’, you could give everybody who books the $5 service a discount coupon for their next visit so they come back again.

And on their second visit, give them another (slightly lower) discount coupon to get them back a third time.

It’s statistically proven that once people have visited your new store 3 times, there’s a great chance they will come back over and over again unless you do something to damage the relationship.

And THAT’S how you ‘launch’ a new brick and mortar business quickly, in a competitive market, without going broke spending a fortune on marketing, and waiting for customers to slowly ‘bleed’ over to you from the existing competitors.

 But what if you’re not starting a brand new business?

That’s great!

You can use this same process to launch a new product or service, or re-launch an existing product, or hold a sale, or whatever you want to use it for to get more sales.

And the easiest way to know what to launch or re-launch is to ASK your existing customers what they’d most like to buy from you

That’s why Step 1 in the process we talked about in the How To Create A Profitable Product Launch Guide is to Survey Your Customers And Ask Them Exactly What They Want.

If you’d like instructions for creating your survey, along with an example of the exact survey I’ve used over and over again in different markets for myself and clients to find out what people want to buy, you can do that by visiting this page.

And to learn more about launching your product or service in the most profitable way possible, register to watch these these product launch videos.

And don’t forget to go through Jeff Walkers free Product Launch Masterclass where he discusses lots of different ways to start or grow your business using the power of an online product launch.

Chat soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A Step By Step Strategy For Creating Your Own Product Launch

In this video, which I made for a client a couple of years ago, you’ll see how to how to strategise a profitable product launch for a mid priced product, while setting the scene to launch a high ticket product shortly thereafter.

As you’ll see, there are quite a few moving parts and lots of work to do, but the difference between using a product launch like this and running a normal promotion” are like night and day.

You can register here to learn more about creating a profitable product launch for your business.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Boost Your Product Launch Profits By Selling Affiliate Products

As you will have seen in Jeff’s Product Launch Formula training and in this article on running a Seed Launch, creating your own products, and then using a launch to release it, is the most reliable way to continue earning a great income.

But that’s only part of the story…

As we’ve talked about in the JV Launch post, one of the biggest benefits of a launch is the huge list-build you can do. When you have a group other people (your JV launch partners) sending you their best subscribers and those people are joining your email list, that gives you an incredible advantage both immediately and in the future.

The JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch shows that6 of the top 11 people on the leaderboard were dominating JEFF’S launch using the lists they built during their own launch. It’s proof that promoting affiliate products successfully can be a slam dunk once you’ve launched your own product.

Pretty cool eh?

So what these people are doing is what’s called an Affiliate Launch.

It’s not really discussed in the free training, but what it entails is using a sequence of email messages (often supplied by the merchant you are promoting) and ‘launching’ an affiliate product, even if that product has been around for years.

You use the same mental triggers to generate an incredibly high response.

Some of those triggers include:

  • Reciprocity
  • Anticipation
  • Social Proof
  • Proof
  • Community
  • Interaction and Conversation
  • Scarcity

…all interwoven into an event-based marketing promotion.

In the case of Jeff’s launch, the product is only available for a few days each year, so the scarcity for the product itself is real.

But you can still create the same scarcity for a product or service that is available all year by offering limited-time bonuses during your Affiliate Launch, and then removing the bonuses after the event is over.

Very cool…

If you’d like to learn more about building a great big list of very targeted prospects you can promote affiliate products to in the future by using a product launch, and then step-by-step how to do an Affiliate Launch, you can do that here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Change People’s Lives Using A Kick-Arse Product Launch

It doesn’t really matter what your business is, there’s no doubt you have knowledge, skills and business systems that LOTS of other people would love to know too, and many of them would pay handsomely to learn.

That’s because it’s much easier to learn from and model what somebody has already successfully achieved, instead of trying to work it all out on your own.

It can save you a lot of time, frustration, anxiety, failure, humiliation… and of course money.

And thousands of people have successfully launched all kinds of products, services, books, movies, coaching and training programs, games, apps, seminars and events, training courses, and nearly everything else you can imagine using Jeff Walker’s Product Launch Formula.

If you can think of it, one of Jeff’s students has probably launched it!

I’ve seen case studies of students in markets including:

  • Music lessons and marching band accessories
  • Coaching golf, tennis and youth soccer
  • CPAs and Accountants (financial coaching, business strategy, tax preparation, financial planning, estate planning)
  • Handwriting analysis and calligraphy
  • Human and pet first aid, survival and prepping, self defence, martial arts, UFC
  • Stocks, options, currencies and futures trading
  • Horse ballet (or dressage)
  • How to write all kinds of books, courses, scripts and poetry
  • How to play piano, violin and all kinds of other musical instruments
  • All kinds of business related products and services
  • Even Cow embryos (yeah, I know!!)…

…plus all kinds of other stuff as well.

And it’ll work for you even if you don’t have a digital product yet.

In fact, Jeff says that’s often the best time to plan your launch. BEFORE you’ve created a product (you’ll see how and why in video 2 by using a Seed Launch).

If you create an awesome online training course, it can be life-changing for your students.

And it can be life-changing for you, too, by increasing your authority and recognition in your market…

…not to mention the satisfaction you get when you hear that your training has touched people’s lives for the better.

Oh, and then there’s the money you can make 🙂

Curious to learn more about creating and launching online courses, and how they could boost your business?

Then if you haven’t watched all of the Product Launch Formula video training yet, and you’ve ever thought you’d like to monetise the skills, knowledge or experience you have inside you with a product you can sell online to help people all over the world…

you should watch them now because they will be going away tomorrow when Jeff opens the shopping cart for PLF.

Watch the PLF training here.

Talk soon,

Rocky

P.S. If you’re thinking about joining the Product Launch Formula coaching program and you’d like my personal help during your launch, then check out my PLF Bonus here.

Rather than insult your intelligence by offering a ‘crap stack’ of unrelated products and stuff and calling them ‘bonuses’ you’ll get my personal time and attention as you go through the process of creating and launching your product or service using the PLF process.

Get all the details here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Understanding The Strategy Behind Product Launch Formula

The beautiful thing about using a product launch, instead of doing what most businesses do which is try to grow one customer at a time, is you stop using what Jeff Walker calls ‘Hope Marketing’…

… and start using a proven system for generating a bunch of new leads (people who you can market to later on if they don’t buy straight away) and sales (which give you money to spend and use to grow your business now).

The way you’ll be doing that is to create a structured sequence of pre-launch content (which ideally should be in the form of videos with accompanying PDF documents, but it doesn’t have to be) that teaches people a number of valuable techniques or insights that:

  • Give them actionable strategies they can use and benefit from immediately (you’re giving people results in advance)
  • Position you as an expert who can help them to solve their problems or achieve their goals (so they see you as the only person who can help them)
  • Build anticipation for the product or service you have coming so people are standing in line waiting to buy from you when you open the shopping cart
  • Allow you to sell in a non-slimey, non-hyped way, that is extremely effective (so you are authentic, and don’t come off as a typical online marketing get-rich-quick ‘huckster’ or used car salesman)

When you combine this process with a Crushing Offer that makes it easier for people to say yes to buying from you instead of no, you could literally make more sales in a week than you usually make all month (or even all year if you run a JV launch).

If you’d like to learn more about creating a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Raise Your Prices Regardless Of Your Competition

The beautiful thing about holding a product launch (even if your product or service itself is not actually ‘new’), is that because of the way your launch becomes an event (instead of merely a promotion), you can significantly raise your prices.

That’s because by giving away tremendous value through your pre-launch content, adding a range of bonuses to also increase value, and positioning your product or service as the obvious choice to solve the problem your prospects have, you are demonstrating the value you are offering in exchange for their money.

I’ve seen products that originally sold for $197 or $297 being sold for $997 or even $1997 through a product launch.

Are the people buying at the higher price being ripped off?

Occasionally, but the fact is if you can prove the your product or service offers much more value than the price, you’re sweet.

Also, the previous price may have been artificially low as a way of getting customers quickly, or because it contained less, or was not as high a quality, or a whole host of other reasons.

The thing is, most people NEVER buy based on price.

They buy based on VALUE.

If you can position your product or service as offering superior value than your competitors’, then you win.

And one of the easiest ways to present this additional value is to create a product launch. You can learn how to do that by watching this video.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

5 Ways You Can Create A Product To Launch In 60 Minutes Or Less

Product Launch Formula StrategiesCreating an irresistible offer for an inexpensive front-end product is a great way to build a database of buyers, who you can then launch your core product to, and sell additional products and services to over and over again in the future.

Because of the advertising and marketing costs of generating new customers, the real profits in any business are in the backend, or the future or followup sales you make to those customers once they’ve purchased from you the first time, rather than the first sale you make to a new customer.

The problem a lot of people tell me they have is that they’d love to be able to use a product launch to release a new front end product, but they don’t have any idea about how to quickly create a digital product to release.

To give you some some ideas for quickly creating new products you can promote to your existing customers, here are five ways you can do it in 60 minutes or less…

1. Record a phone interview. Just ask a colleague in your niche to be a guest expert for about 30-45 minutes. Record the interview, have it transcribed, edit the audio, package it all up and sell it. This takes one hour or less!

Tip: Alternatively, you have someone interview you. Or you can simply create an audio book.

1a. A variation on this is to find an expert on a topic you’d like to create a product on, and interview them. Have the interview transcribed and sell it to your customers and the other expert’s customers, and split the proceeds 50/50.

2. Create a report using a speech recognition software (like Dragon Naturally Speaking.)

Outline a report, talk about it for 30 to 45 minutes and then edit it (or have an outsourcer edit it for you) as needed. Bam, your text report is finished.

3. Use PLR (private label rights) content to create an ebook. Tweak it and your product is ready in minutes.

You can buy PLR on any topic very inexpensively.

Now yes, some of it is crap, but you can get very good private label rights reports, guides, checklists, mind maps and other stuff, which means you don’t have to spend a lot of time and money creating it all yourself.

Something that holds so many people back is the time and effort it takes to create great products from scratch.

It’s a lot easier to simply make changes to existing content and make it your own than trying to start with a blank piece of paper or screen.

The money is in getting products finished and then SELLING them, NOT in spending weeks or months creating them yourself.

4. Repackage some of your existing products. If you have existing products that have sold in the past, you can create a bundle

Example: Combine multiple small reports to create a home study package and sell it for less than the combined cost of what all of the reports usually cost individually.

5. Outsource it. In one hour or less (with the time being spread out over several days), you can post a job on UpWork.com, evaluate freelancers, hire the best one and send out a brief.

Then sit back and let the freelancer take care of the rest!

Yes it costs you money up front, but it’s a one-time cost for something you can sell over and over again for months or years.

You are leveraging your time and money, creating a valuable asset that will not only make you money, but will help other people to solve a pressing problem they have been struggling with.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Totally Irresistible Offer For Your Next Product Launch

Since I started doing product launches in 2007 (after grabbing Jeff Walker’s Product Launch Formula course), people have been asking me questions that basically boil down to this:

“I’m about to launch a new product (or service), but I’m not sure if I have created an offer that’s irresistible enough to convert. How can I improve my offer to make it irresistible, without spending a lot of time and money coming up with additional products or bonuses.”

Let’s use an example to demonstrate how you can do this easily and inexpensively.

Let’s say you’ve got a video training program that shows people how to launch their own product.

Your core program includes 10 videos that show how to find out what people want to buy, how to create the course content so it educates and inspires, how to create and implement a marketing system, and how to make sales of related products and services on the backend.

Now in the past, the goal has been to try to increase the value of a product by adding what they call ‘thud value’. That meant the more ‘stuff’ you included with your offer, the higher the perceived value you were offering.

And even now, a lot of people are tempted to throw in a range of additional, unrelated ‘bonus’ products or services, that while valuable in their own right, can distract your customers from the core outcome they are after, which is to launch a product or service of their own.

The problem is that these days, people have less time to go through all of that additional stuff. Most of us want to quickly learn shortcuts or ‘hacks’ we can use to get results fast.

So products with lots of moving parts, or that require a lot of time to consume or understand, are often seen as LESS valuable than products that help us get results quickly, with less time spent learning the ropes.

So to quickly increase the value of a product like this, without overwhelming your customers with irrelevant ‘stuff’ just because you are trying to add ‘thump value’, you should add components that complement the original, core training in some way.

Some product launch upgrade examples are:

  • Transcripts and MP3 Audios – Some people prefer to read or listen to audio files while they are working out or travelling, so giving people all three types of content (video, audio, and written) is a proven way to add value, without spending a lot of additional time or money. Just have somebody convert your videos to audio, and transcribe your audios into PDF documents, and you’re all set.
  • Checklists, Worksheets and Spreadsheets – Include these for each stage of the product launch process. Information is great, but when you add in “take action” tools to help people apply the information you are giving them, you are helping then achieve the result they are after more easily.
  • Mind Maps – Because not everyone thinks about information in a linear way, some people can grasp a complex concept easier if it’s presented in the form of a mind map or flow chart.
  • Personal Coaching – Including some type of personal or group coaching to help people when they get stuck has an incredibly high real and perceived value. This can be text-based coaching, such as via email, Skype or phone based. Or it can be group coaching via Webinars or Teleseminars.
  • Live Events – Live events have a very high perceived value and are a great way to bookend a high-ticket product. In other words, you could start your product delivery off with a live Seminar, or you could hold a live Seminar at the end of the program to give participants additional insights, help, advice and coaching.
  • A Private Mastermind Community – Including a private Facebook group where members can interact, chat, ask and answer questions and network together is a proven way to give your customers significantly more value.

By creating additional resources like this and including them as part of your product when you launch, you can substantially increase it’s value without overwhelming your new students with a bunch of extra, unnecessary content that distracts them from the critical path of achieving the results they are looking for.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Never Launch A Product Or Service If It Doesn’t Have This Critical Factor

Product Launch Formula USPBefore you use a product launch to release your next product or service, it’s very important that you take the time to develop a USP or a “unique selling proposition” for it so you can quickly differentiate what you are offering from everything else in the market.

A USP is short statement that tells your prospects how the product or service you are about to launch is different and better than anything your competitors are offering.

You have to explain to your potential customers why they should buy this product, over every other alternative available to them, including doing nothing.

Here are some factors around which you can base your USP:

  • A strong guarantee.
  • Superior durability.
  • Unsurpassed dependability.
  • The lowest price.
  • The highest price.
  • Customer service.
  • What you are offering is made or supplied in a special way.
  • You are specially qualified to offer the product or service in a way nobody else can.
  • Your business was first in it’s category or the first with this innovation.

And so on.

The point is, look for the benefits and results that appeal to your customers.

The critical question to ask yourself when coming up with your USP is this:

How will buying your product or service transform the lives of the people who buy it?

Example: The car rental company Enterprise has the USP, “We pick you up.”

There may be other rental companies that pick their customers up, but Enterprise was the first one to advertise the fact and use it as their USP.

And this USP is indeed a good reason for prospects to choose Enterprise over the other rental companies because it saves the user time and money, and it’s much mrs convenient for them.

I know of a Pet Care Facility that lets customers drop their pets off and any one of a number of local vet surgeries when they are going away, and they’ll pick up the pets in a specially fitted out “Pet Transfer Shuttle” at no cost to the pet owner.

They are the only company that does this in our local area, and even though they are fairly new, they are constantly booked out.

How could you develop a gold-standard USP for your next product launch that your competitors simply can’t compete with?

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Single Biggest Product Launch Mistake (And How To Avoid It)

Product Launch Formula ReviewOne of the biggest mistakes business owners make before they launch a new product or service is not doing enough market research to find out what people truly want to buy.

That’s why the first rule for any Product Launch is this: Find Out What Your Customers REALLY Want

There’s simply no point in creating and launching a product that nobody wants to buy. Most business owners do at least some market research during the start up phase of their business.

But after that, it’s easy to get sidetracked. Sometimes many of us are in a hurry to get things out there, which means we launch products and services without ever really seeing if the market wants or needs them.

You see, some of the easiest money you’ll ever make is when you create or source products and services that hordes of people your market are ALREADY buying.

Then all you have to do is create a similar product (no copying or staling of course!) and put it in front of your prospects and customers. And the best way to do that is by using a product launch.

So how do you find out what your market is already buying?

There are a number of ways, but here’s two of the best:

Survey your existing prospects and customers and ask them what their biggest ________ problem is right now.  Just enter the type of market you serve where I’ve put __________ and ask them.

And when your people tell you what their biggest problems are, find the most pressing, or the one with the largest number of of people experiencing it, and then create or source and launch a product or service to serve that need.

The second way is to run a search in the Amazon.com marketplace for your general keyword (like “gardening”), and sort by “bestselling” products. If you see a few similar products dominating the first few pages of results, that’s a pretty good sign that the product is popular.

Bonus product launch tip: Another way to find out what’s hot is to follow the money.

Marketers don’t pour advertising dollars into products that aren’t selling. So look at pay per click ads on Google, ads in your local newspaper, ads in niche magazines, banner ads on big sites and similar paid advertisements to see what’s being sold.

Once you’ve found the perfect product or service idea based on what people in your market are clamouring to buy, create or source it and launch it to the starving crowd. And sit back and watch the money go into your bank account…

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

4 Common Email Marketing Mistakes

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to share the solution for 4 of the biggest email marketing mistakes both PLF owners are guilty of making as well as people who don’t use Jeff Walker’s system.

If you use email marketing to sell your products or services, you’ve probably seen first hand how not all of your campaigns make you money.

There’s usually more than one cause for this: your messages might have been flagged as Spam, or you may not have followed up in the right way. Not being ready and stocked up for an influx of new customers is also a very common problem, as is not writing your messages to talk specifically to your target market.

Let’s have a look at how you can use some of the ideas in Product Launch Formula to increase the odds of making money from your email promotions by not falling into one or more of these traps…

Product Launch Tip #1 – Make Sure You Avoid Those Spam Filters

The first problem you are going to face is getting your messages through Spam filters so your readers actually get them. Every day we get stuff promoting products or services we aren’t interested in. I’m sure you know what I’m talking about LOL.

To stay out of your reader’s Spam folder, make sure your messages include helpful, useful and relevant content that your reader will find interesting. Jeff talks a lot about this in Product Launch Formula and it will make it much more likely your message will be received, opened, read and acted upon.

Product Launch Tip #2 – Follow Up Regularly

Not following up regularly is another major oversight that most business owners are guilty of. We’ve tested it extensively here at Product Launch Strategy and while sending your readers a single marketing email can make you a small amount of money, it’s WAY more profitable if you send out a well thought out, properly written sequence of emails instead.

When the messages you send are all strategically focused on moving your readers further down the path towards buying from you, you’ll get a much higher conversion rate than just sending a single message and hoping for the best. A dedicated sequence of 3 to 7 emails such as this will regularly outperform a single message, sometimes by a factor of 20 to 1 or even more.

Product Launch Tip #3 – Be Ready For More Sales

An additional mistake business owners fall into all the time, even more so when using an email sequence like this that works so well, is not preparing themselves for an influx of buyers because the offer was so successful.

The main reason you send marketing messages is to advertise products and services, so it’s important you are prepared for an increase in demand when you run a promotion. This is important because prospective purchasers who need to wait to get their purchase may just head to one of your competitors who can fulfill their order straight away.

Product Launch Tip #4 – Talk Directly To Your Audience 

And finally, one of the biggest and most costly email marketing mistakes we used to be guilty of here at Product Launch Strategy is not customizing your messages so they use the words people in your unique target audience use when they are talking amongst themselves.

This is a huge problem because your company’s email marketing will almost certainly be less profitable if you aren’t talking to your readers in a language they understand. If you send an email message to a big group of subscribers who are not targeted, you are going to be sorely disappointed. 

But if you send a very targeted message sequence to a smaller, much more targeted group of readers who all have an interest in solving the same problem, you can present the products you are promoting as the solution, and you will do do a whole lot better.

That really is the most important mistake people make, and the reason why it’s so important to send your messages to people in your target market and tailor them to fit your own audience. That way you are talking directly to your best prospects, and your offers will be closely tied to them and their desires.

If you’d like to learn how to do advanced email marketing that virtually hypnotises your audience to to a buying frenzy, then check out these Product Launch Formula videos.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Review – How To Get Thousands Of New Customers

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Formula Review post, we’re going to go to the very heart of using PLF to attract thousands of new customers to your business.

Of course it depends on your business, and you may not need to generate thousands of additional customers yourself, but this post will show you exactly how to generate as many new customers as you need whenever you want to.

If you’re like most business owners, you’d probably like to be able to generate a bump in sales at will, to counteract the impact the the bad economy.

So what would you say if I gave you a way to leverage millions of dollars worth of other people’s advertising, along with the all of the goodwill they have built up with their customers during the time they’ve been in business?

You are about to learn exactly how to do that, and it won’t cost you dime to start using it.

The Original Idea For Product Launch Formula

This tactic was the forerunner and original basis for Jeff Walker coming up with Product Launch Formula way back in the day. It’s cool because it means that you can have access to the hundreds or thousands of customers all around you who have been assembled by other businesses without it costing you anything up front.

And the best part about these customers is that they have proven to be loyal to those businesses by buying from them over and over again. You are going to be able to have some of those companies send all of their customers to you so they can start doing business with you too.

The concept we are talking about here is called Strategic Alliances or Joint Ventures. And while most business owners don’t consider this as a viable alternative to traditional advertising, it’s a very easy way of tapping into the existing goodwill and relationships that other businesses have established with people who would be ideal candidates for your products or services as well.

How To Profit With JV’s Using Product Launch Formula

To start profiting from this idea, the question to ask yourself is this: “Who in the local area has already established a buying relationship with the same kind of people or businesses I’d like to have as customers?”

In other words, who’s already selling products or services to the type of customers I want to be reaching?

They should be selling things that doesn’t compete directly with what you sell, and the kind of products that people buy either before, during or after they buy whatever it is that you sell.

Putting Your Product Launch Formula Joint Ventures Into Action

All you have to do is to get in touch with the business owners on your list and team up with them. In the Product Launch Formula Course, Jeff has included all kinds of email copy and swipe files you can use to make this contact easy.

But if you want to get stated right away, just be sure to make it easy (and profitable) for them to send their customers to buy something from you, there’s virtually no way people can refuse. So why they people be willing to do this kind of deal with you? They’ll do it for two main reasons.

The number one reason is that you’ll show them why buying from you is in their customer’s best interest. You can do that by demonstrating the great value and benefits you will give their customers, compared to what they would get if they purchased the same product or service from one of your competitors.

And secondly, they’ll do it because you will give them some form of compensation (financial or otherwise) – you’ll give them something they want. In every selling situation, it’s all about them. It’s never about what you want. So ask yourself this question.

“What does my prospective partner want or need that I could give them so they’ll help me get what I need?” There’s going to be a lot of different answers to this question depending on the situation. But once you really get this idea of working with other businesses for your mutual benefit, you can’t miss.

Product Launch Formula Could Be A Goldmine For Your Business

There are literally tens or hundreds of thousands of businesses desperately trying to make more sales, and they don’t know what they should be doing to get them. You could turn out to be a great strategic alliance partner for them, even before you get into your Product Launch Formula training.

Of course, Jeff Walker’s PLF will make it all the more easy for you to hit the ground running with Joint Ventures, but there’s nothing to stop you from putting together a few on your own right now.

So if this sounds like something you’d like to test in your business, grab the idea now and get to work on implementing it. Putting together just a few of these deals, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Increase Your Product Launch Sales By Reducing Risk

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to look at a terrific way you can grow your sales with virtually zero cost. Your customers will love you, and they’ll start to spread the word about you and your business because they’ll start to see you as unique in your market.

So let me  ask you a question – What happens when somebody buys a product or service from your business but they aren’t happy with it? Most business owners seem to do whatever it takes to make things right, although there are always a few short sighted rogues who’ll try to do the wrong thing.

Well seeing as you are one of those honest business owners who always do the right thing, I’m going to show you how to leverage that honesty to grow your sales and profits quickly, with virtually no increase in risk to you.

Making Things Right Is A Big Selling Point

As Jeff Walker discusses in his Product Launch Formula program, it all depends on what business you are in, but making things right from the customer’s perspective may mean re-doing some or all of the work again, or giving the customer a refund or or credit, or in some cases you may exchange the item or come up with some other solution.

The main thing is you’ll do whatever it takes (within reason) to avoid having a dissatisfied customer. That’s because you know it’s probably going to come back and bite you in the future if you don’t fix the problem. And of course you’ll want to do that anyway because the Government will force you to fix things in many states, so there’s really no way to get out if it.

But think about what might happen if your customers knew that buying from you had no risk attached. And as discussed in our Product Launch Formula Review, when people purchase from you instead of someone else, it means their purchase is totally protected. If that was the case, do you think it might help you to increase your sales? Just maybe, right?

Why You Should Shoulder The Risk

You know yourself that whenever a product or services is sold, one of the parties to the transaction (and it’s most often the buyer) is always taking on more of the risk than the other side. And a great way to stand apart from your competitors, and the absolute best way for people to trust you as a vendor is for YOU to shoulder more of the risk than they do.

So why on earth would you want to do that?

Because when you ask your customers to take on all of the risk, many people will not buy from you because they don’t feel safe and they are worried about making a mistake. And that means a whole lot of potential customers will fall through the cracks, and won’t make it into your sales funnel. They’ll delay the purchase, go to one of your competitors instead (oh no, the shame!).

And because you asked them to take on all of the risk in the transaction and scared them off, you’re going to miss out on all of those profitable future transactions that could have gone on for months or even years. So the big idea here is that by reducing or eliminating the customer’s risk on the transaction as we discuss on this Product Launch Formula Review, you are likely to get a lot more people buying from you, and they will then have the chance to buy more of your stuff, more often.

You Should Reduce The Barriers To Entry

By minimizing or eliminating the barriers to entry for your customers, you make it a whole lot easier for people to buy from you and not spend their money somebody else. So take a couple of hours with your team sometime this week and work out how you can offer a no-weasle-out clause guarantee for some or all of your products or services.

And if you already offer a guarantee, make your guarantees as ballsy as possible, and make sure all of your prospects and customers KNOW about it. That way they can factor your guarantee into their buying decisions. Give this idea a test for couple of weeks in your business and see what happens. I think you’ll be very surprised.

And if you’d like more ideas on increasing your sales and profits, check out this Product Launch Formula Review

If you can implement this strategy, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Double Your Product Launch Profits

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy update, I have a a couple of very important questions to ask you about your business. By answering these questions, you’ll be able to get a better handle on getting new customers, and you should be able to easily double your profits using what you learn.

So here’s question #1 – Do you know exactly much does it costs you to acquire a new customer?

Question #2 is – And how much do you spend on marketing and advertising, as well as management and employee time to get that new customer?

If you answer those questions honestly, and if you are like most businesses, your answer is going to be quite a lot!

How To Get All The Customers You Want

Today we’re going to look at one of the most underused ways of getting new customers we use all the time at Product Launch Strategy, but it won’t work for you until you first realize one very important fact. If your customers, clients or patients have the ability to purchase from your business over and over again, your most important job is to get new customers to make a first purchase from you as soon as you possibly can.

The reason your focus should be on this one key metric is because the lifetime value of each new customer can be very high, and that’s where you should be looking to grow your sales. The future sales you make to your customers are where the majority of your profits are made, not on the front end.

And since you’ve realized how much profit each new customer generates over their life time buying relationship with you, you know how much effort and expense you can spend in order to get each new customer to get started in that relationship.

But there’s even more to this dynamic…

Understanding Lifetime Customer Value

If your business is like most of the companies our Product Launch Strategy team consult to, most of the profit you’ll make comes from customers who keep repurchasing from you over and over again. In some cases, customers can keep coming back regularly for months, years, or even for decades. I’ve been buying one financial newsletter since 1987, and I’ve spent thousands of dollars with our local tyre dealer over the years.

Now when you add up these additional sales over the years, the amount of increased profit you put into your pocket can be 2, 5 or 10 times more than the profit you make on that first transaction, especially after you factor in the cost of marketing and advertising to get that customer in the first place. Many times, you make nothing on the first transaction, and you can even end up with a small loss in some industries.

The most important thing to remember is that not one dollar of that long-term backend profit would have come to you if you didn’t attract those new customers in the first place. That’s why so many people use systems like Product Launch Formula to generate their initial front end sales. You can build a big list of targeted prospects very easily, using all of the traffic your joint venture partners send you, and grow a really big business quite quickly.

But I digress…

Two More Critical Questions

So now that you can see why it’s so important to generate as many new customers as possible as quickly as possible, you should ask yourself these two questions.

Question 1 – What would it be worth to me and my business if I could sell an entry level product to an extra 10 or 110, or 1010 customers this month (and every month from now on), even if I didn’t make any money on that first transaction.

Question 2 – What if I stopped worrying about trying to make a profit on my initial sales, and instead I focused on the huge, long term combined profits I can make from all the repeat transactions I do with these new customers in the years ahead?

When you’ve answered these 2 questions, you’ll no doubt realize the implications. Then all you need to do is decide on what methods you will use to generate as many new customers as you possibly can, starting as soon as possible. As I said above, you can use a system like Product Launch Formula to get a jump start on those initial sales, or you can use another method.

And a good way to do that is sell a front end product or service at break-even or even at a small loss, so people get to know you and start buying from you instead of somebody else.

Once you are making a lot more initial front end sales, you’ll see your backend and overall profits grow much more quickly than they are now as you sell more products and services to all of these new customers. You gotta love that…

If you’d like to know how you can use the Product Launch model to grow your sales and profits even more quickly, then check out this Product Launch Formula Review, where we look at Jeff Walker’s flagship product and see what’s under the hood.

And to learn more about creating a profitable product launch for your business, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.