Category Archives: Product Launch Formula Articles

How To Do A Product Launch With No Product And No Email List

I started out online promoting a few different products as an affiliate, with one of them generating around 80% of my income (yeah, risky I know).

Anyhow, when that affiliate merchant made the gut wrenching (for me) decision to change the way they paid affiliates, they effectively destroyed my entire business model. That was when I decided I needed a little more control over my income, because I didn’t want to ever feel that way again.

After that experience, I started creating products of my own, and as you know, launching a product is much better than just opening up for business and hoping for the best.

The very first product launch I did was a ‘Seed Launch’, which as you’ll recall is Step 2 in our 5 Steps To A 6 Figure Product Launch process:

Seed Launch

 

 

 

 

 

During that Seed Launch I created a 4 week coaching program I could sell myself, and also offer to people who purchased a related affiliate product so they could get better results.

From a tiny list, I ended up with 39 students paying $37 each go through the launch with me.

So I made the princely sum of $1443 (a little less after Paypal fees) for 4 weeks of ‘work’ which worked out to be a total of around 12 hours writing email messages and relentlessly checking my sales figures 🙂

Not really a big deal (but man was I excited at the time).

But here’s the thing…

The Seed Launch allowed me to get paid up front to create the product (so I knew there was demand before I spent any time or money on it)

– It was fun and I learned a lot about what customers really wanted and needed (doing what you enjoy while actually helping people is nice)

– It helped me to bond with people in my audience at a much deeper level (some of the people who went through the Seed Launch became raving fans and bought all kinds of other stuff from for years)

Plus…

Having that completed product enabled me to sell it, or give it away as a bonus to EVERY person who purchased that affiliate product through my affiliate link.

And that (along with a small amount of personal email coaching) helped me to make thousands of dollars in affiliate commissions from that product every single month for more than 4 years…

…until the merchant changed their affiliate program rules and killed the thing dead (there’s a long, sad story of ineptitude and stupidity on their part; I’ll tell you about that another day…).

So that’s one way to use a Seed Launch, but there are lots of others.

Here’s just 3 ideas:

– If you sell any kind of physical product, you could do a Seed Launch to create a digital product or training course that helps your customers get more out of the things they buy from you, and give it away as a bonus to increase your product’s value and stand out from your competitors

– If you sell a professional service, you could create a coaching series that helps your clients get much more out of your services and sell it or give it away

– If you sell any kind of coaching, training or education, you could take your clients and students through a Seed Launch to get a deeper understanding of their needs, goals and desires, and come out with an entire new suite of programs you could offer to people in the future (or use as bonuses for your existing stuff)

You can register here to learn more about creating a Seed Launch for your business.

Talk soon,

Rocky

P.S. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Here’s The Absolute WRONG Way To Do A Product Launch

Product Launch Discount OfferAs you know, using a well planned product launch where you use pre-launch content, a sideways salesletter, and an event with a deadline to launch a new product or service is a proven way to hit the ground running with a new business.

And it’s orders of magnitude better than simply opening your doors and using what Jeff Walker calls ‘hope marketing’ to see what happens.

Unfortunately not everyone knows what we know about starting a business with a product launch as this case study shows…

And a few weeks ago, a small flyer turned up in our mailbox advertising a new Nail Salon that was opening at the local shopping centre.

It stood out among the pile of junk mail because I’d just been talking with my daughter about how great her nails looked after having them professionally done.

Now with two Nail Salon’s already in the centre, any new entrant is going to have to come up with an irresistible offer if they are going to steal a good number of customers away from those businesses.

The sad thing for this new Nail Salon was that despite spending a fortune on store fit-out, stock, equipment, rent and staff, the ‘Grand Opening Offer’ they had put together wasn’t going to do that.

In fact, their offer SUCKED…

The ’irresistible offer’ they came up with, in the face of launching a new business in an area with strong existing competition, was…

20% Off All Services

Seriously?

My first thought was that the other Salons would just match (or beat) this offer and destroy their ‘Grand Opening’…

And that’s exactly what happened.

On the new Salon’s opening day, signs went up at the other Salon’s offering 20% and 25% off.

And because lots of people had to walk right past the existing Salon’s to get to the new one, there was no compelling reason to change old habits and risk using somebody new.

What SHOULD they have done?

There are two ways to launch a new business.

The slow, expensive and usually painful way, which is trying to outspend your competitors and ‘get your brand out there’ in the hope you can overcome the natural inertia people have to changing their habits, or…

The fast, usually much less expensive and easier way, which is to remove all of the new customer’s risk and come up with an irresistible offer.

So what would be an irresistible offer I would have tested?

Maybe something like…

All Services $5 Each For 2 The Next Weeks

I would have also created a Facebook Competition offering a 1st prize of Free Nails Once Each Month For 12 Months (or even longer), and have 25 2nd prizes of 50% off vouchers or whatever.

Plus I’d give every Facebook Competition participant the ‘All services for $5’ offer, have cool free giveaways in store, a Premium Coffee cart giving away free coffee, and lots of other goodies.

Bottom Line: they should have turned the store’s opening into AN EVENT!

Creating an event does a number of important things.

  • It ensures your Salon is FULL of excited customers for at least 2 weeks.
  • It gives you a chance to introduce yourself to new clients who normally go elsewhere.
  • It hits a bunch of important mental triggers including reciprocity, liking, social proof, grabbing a bargain, urgency and scarcity, which make people LIKE you and want to come back to your store.
  • And it starts to change people’s habits if they are get great service and an enjoyable experience when they visit.

Now to capitalise on the goodwill you are creating during your ‘launch’, you could give everybody who books the $5 service a discount coupon for their next visit so they come back again.

And on their second visit, give them another (slightly lower) discount coupon to get them back a third time.

It’s statistically proven that once people have visited your new store 3 times, there’s a great chance they will come back over and over again unless you do something to damage the relationship.

And THAT’S how you ‘launch’ a new brick and mortar business quickly, in a competitive market, without going broke spending a fortune on marketing, and waiting for customers to slowly ‘bleed’ over to you from the existing competitors.

 But what if you’re not starting a brand new business?

That’s great!

You can use this same process to launch a new product or service, or re-launch an existing product, or hold a sale, or whatever you want to use it for to get more sales.

And the easiest way to know what to launch or re-launch is to ASK your existing customers what they’d most like to buy from you

That’s why Step 1 in the process we talked about in the How To Create A Profitable Product Launch Guide is to Survey Your Customers And Ask Them Exactly What They Want.

If you’d like instructions for creating your survey, along with an example of the exact survey I’ve used over and over again in different markets for myself and clients to find out what people want to buy, you can do that by visiting this page.

And to learn more about launching your product or service in the most profitable way possible, register to watch these these product launch videos.

And don’t forget to go through Jeff Walkers free Product Launch Masterclass where he discusses lots of different ways to start or grow your business using the power of an online product launch.

Chat soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch and your business that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

More On The Final Lesson In The Product Launch Formula Masterclass

If you’ve been wondering of Product Launch Formula can work for you if you have valuable information to share, but feel freaked out or feel a little weird when trying to actually sell a product or service, this will help.

It’s about an effective way to sell that focuses on providing tons of value to your customers and clients as you ask for the order. This final lesson in Jeff Walker’s annual LIVE Launch Masterclass training is all about how to do it.

He’s already given away almost 10 hours of incredible live training that can help you take your ideas and use them to launch a business… or grow your existing business fast.

He’s got one more LIVE lesson in his Launch Masterclass today.

It’s all about how to transition from delivering value in your pre-launch content into asking for the sale.

It’s free to attend… here’s where to sign up:

CLICK HERE for Lesson 4 of the Launch Masterclass

Warm regards,

Rocky Tapscott

P.S. Make sure you sign up today. This lesson is going to go really deep into how to make that crucial but often scary pivot from your prelaunch to your “open cart” when you can start making sales.

You’re definitely going to want to follow this plan Jeff lays out for you on this LIVE training.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

A Step By Step Strategy For Creating Your Own Product Launch

In this video I recorded for a client a couple of years ago, you’ll see how to how to strategise a profitable product launch for a mid priced product, while setting the scene to launch a high ticket product shortly thereafter.

As you can see, there are quite a few moving parts and lots of work to do, but the difference between using a product launch like this and running a normal promotion are like night and day.

You can register here to learn more about creating a profitable product launch for your business.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Boost Your Product Launch Profits By Selling Affiliate Products

As you will have seen in Jeff’s Product Launch Formula training and in this article on running a Seed Launch, creating your own products, and then using a launch to release it, is the most reliable way to continue earning a great income.

But that’s only part of the story…

As we’ve talked about in the JV Launch post, one of the biggest benefits of a launch is the huge list-build you can do. When you have a group other people (your JV launch partners) sending you their best subscribers and those people are joining your email list, that gives you an incredible advantage both immediately and in the future.

The JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch shows that6 of the top 11 people on the leaderboard were dominating JEFF’S launch using the lists they built during their own launch. It’s proof that promoting affiliate products successfully can be a slam dunk once you’ve launched your own product.

Pretty cool eh?

So what these people are doing is what’s called an Affiliate Launch.

It’s not really discussed in the free training, but what it entails is using a sequence of email messages (often supplied by the merchant you are promoting) and ‘launching’ an affiliate product, even if that product has been around for years.

You use the same mental triggers to generate an incredibly high response.

Some of those triggers include:

  • Reciprocity
  • Anticipation
  • Social Proof
  • Proof
  • Community
  • Interaction and Conversation
  • Scarcity

…all interwoven into an event-based marketing promotion.

In the case of Jeff’s launch, the product is only available for a few days each year, so the scarcity for the product itself is real.

But you can still create the same scarcity for a product or service that is available all year by offering limited-time bonuses during your Affiliate Launch, and then removing the bonuses after the event is over.

Very cool…

If you’d like to learn more about building a great big list of very targeted prospects you can promote affiliate products to in the future by using a product launch, and then step-by-step how to do an Affiliate Launch, you can do that here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Change People’s Lives Using A Kick-Arse Product Launch

It doesn’t really matter what your business is, there’s no doubt you have knowledge, skills and business systems that LOTS of other people would love to know too, and many of them would pay handsomely to learn.

That’s because it’s much easier to learn from and model what somebody has already successfully achieved, instead of trying to work it all out on your own.

It can save you a lot of time, frustration, anxiety, failure, humiliation… and of course money.

And thousands of people have successfully launched all kinds of products, services, books, movies, coaching and training programs, games, apps, seminars and events, training courses, and nearly everything else you can imagine using Jeff Walker’s Product Launch Formula.

If you can think of it, one of Jeff’s students has probably launched it!

I’ve seen case studies of students in markets including:

  • Music lessons and marching band accessories
  • Coaching golf, tennis and youth soccer
  • CPAs and Accountants (financial coaching, business strategy, tax preparation, financial planning, estate planning)
  • Handwriting analysis and calligraphy
  • Human and pet first aid, survival and prepping, self defence, martial arts, UFC
  • Stocks, options, currencies and futures trading
  • Horse ballet (or dressage)
  • How to write all kinds of books, courses, scripts and poetry
  • How to play piano, violin and all kinds of other musical instruments
  • All kinds of business related products and services
  • Even Cow embryos (yeah, I know!!)…

…plus all kinds of other stuff as well.

And it’ll work for you even if you don’t have a digital product yet.

In fact, Jeff says that’s often the best time to plan your launch. BEFORE you’ve created a product (you’ll see how and why in video 2 by using a Seed Launch).

If you create an awesome online training course, it can be life-changing for your students.

And it can be life-changing for you, too, by increasing your authority and recognition in your market…

…not to mention the satisfaction you get when you hear that your training has touched people’s lives for the better.

Oh, and then there’s the money you can make 🙂

Curious to learn more about creating and launching online courses, and how they could boost your business?

Then if you haven’t watched all of the Product Launch Formula video training yet, and you’ve ever thought you’d like to monetise the skills, knowledge or experience you have inside you with a product you can sell online to help people all over the world…

you should watch them now because they will be going away tomorrow when Jeff opens the shopping cart for PLF.

Watch the PLF training here.

Talk soon,

Rocky

P.S. If you’re thinking about joining the Product Launch Formula coaching program and you’d like my personal help during your launch, then check out my PLF Bonus here.

Rather than insult your intelligence by offering a ‘crap stack’ of unrelated products and stuff and calling them ‘bonuses’ you’ll get my personal time and attention as you go through the process of creating and launching your product or service using the PLF process.

Get all the details here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Understanding The Strategy Behind Product Launch Formula

The beautiful thing about using a product launch, instead of doing what most businesses do which is try to grow one customer at a time, is you stop using what Jeff Walker calls ‘Hope Marketing’…

… and start using a proven system for generating a bunch of new leads (people who you can market to later on if they don’t buy straight away) and sales (which give you money to spend and use to grow your business now).

The way you’ll be doing that is to create a structured sequence of pre-launch content (which ideally should be in the form of videos with accompanying PDF documents, but it doesn’t have to be) that teaches people a number of valuable techniques or insights that:

  • Give them actionable strategies they can use and benefit from immediately (you’re giving people results in advance)
  • Position you as an expert who can help them to solve their problems or achieve their goals (so they see you as the only person who can help them)
  • Build anticipation for the product or service you have coming so people are standing in line waiting to buy from you when you open the shopping cart
  • Allow you to sell in a non-slimey, non-hyped way, that is extremely effective (so you are authentic, and don’t come off as a typical online marketing get-rich-quick ‘huckster’ or used car salesman)

When you combine this process with a Crushing Offer that makes it easier for people to say yes to buying from you instead of no, you could literally make more sales in a week than you usually make all month (or even all year if you run a JV launch).

If you’d like to learn more about creating a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Raise Your Prices Regardless Of Your Competition

The beautiful thing about holding a product launch (even if your product or service itself is not actually ‘new’), is that because of the way your launch becomes an event (instead of merely a promotion), you can significantly raise your prices.

That’s because by giving away tremendous value through your pre-launch content, adding a range of bonuses to also increase value, and positioning your product or service as the obvious choice to solve the problem your prospects have, you are demonstrating the value you are offering in exchange for their money.

I’ve seen products that originally sold for $197 or $297 being sold for $997 or even $1997 through a product launch.

Are the people buying at the higher price being ripped off?

Occasionally, but the fact is if you can prove the your product or service offers much more value than the price, you’re sweet.

Also, the previous price may have been artificially low as a way of getting customers quickly, or because it contained less, or was not as high a quality, or a whole host of other reasons.

The thing is, most people NEVER buy based on price.

They buy based on VALUE.

If you can position your product or service as offering superior value than your competitors’, then you win.

And one of the easiest ways to present this additional value is to create a product launch. You can learn how to do that by watching this video.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.