Category Archives: Product Launch Formula Articles

This Post Product Launch Email Can Generate Sales Every Month

Dean Jackson shared a memory from 9 years ago on Facebook recently and it’s such a good example of how to generate a burst of sales after each Product Launch I wanted to share it with you too.

And the best part is you can send it out at the beginning of each month and it will pay you like it was an Annuity.

This simple email message has been used by thousands of people to make sales of everything you could possibly imagine.

Dean even mentions how one client who used it to sell a $100 million yacht.

You can click on the image below to see it full size in a new window and download it to your computer for future reference:

Please check out this example and don’t let the simplicity fool you.

Test it in your business, and see how many conversations you can get stated with people on your list you thought had moved on.

I’d love to hear about your results.

Warm regards,

Rocky

P.S. The 9 word email is a terrific way to get conversations started with prospects you thought you may have lost, but there are several nuances to using it for the greatest effect.

If you’d like to register for one of my regular 9-Word Email Campaign Creation Zoom calls, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Do A Product Launch With No Product And No Email List

I started out online promoting a few different products as an affiliate, with one of them generating around 80% of my income (yeah, risky I know).

Anyhow, when that affiliate merchant made the gut wrenching (for me) decision to change the way they paid affiliates, they effectively destroyed my entire business model. That was when I decided I needed a little more control over my income, because I didn’t want to ever feel that way again.

After that experience, I started creating products of my own, and as you know, launching a product is much better than just opening up for business and hoping for the best.

The very first product launch I did was a ‘Seed Launch’, which as you’ll recall is Step 2 in our 5 Steps To A 6 Figure Product Launch process:

During that Seed Launch I created a 4 week coaching program I could sell myself, and also offer to people who purchased a related affiliate product so they could get better results.

From a tiny list, I ended up with 39 students paying $37 each go through the launch with me.

So I made the princely sum of $1443 (a little less after Paypal fees) for 4 weeks of ‘work’ which worked out to be a total of around 12 hours writing email messages and relentlessly checking my sales figures 🙂

Not really a big deal (but man was I excited at the time).

But here’s the thing…

– The Seed Launch allowed me to get paid up front to create the product (so I knew there was demand before I spent any time or money on it)

– It was fun and I learned a lot about what customers really wanted and needed (doing what you enjoy while actually helping people is nice)

– It helped me to bond with people in my audience at a much deeper level (some of the people who went through the Seed Launch became raving fans and bought all kinds of other stuff from for years)

Plus…

Having that completed product enabled me to sell it, or give it away as a bonus to EVERY person who purchased that affiliate product through my affiliate link.

And that (along with a small amount of personal email coaching) helped me to make thousands of dollars in affiliate commissions from that product every single month for more than 4 years…

…until the merchant changed their affiliate program rules and killed the thing dead (there’s a long, sad story of ineptitude and stupidity on their part; I’ll tell you about that another day…).

So that’s one way to use a Seed Launch, but there are lots of others.

Here’s just 3 ideas:

– If you sell any kind of physical product, you could do a Seed Launch to create a digital product or training course that helps your customers get more out of the things they buy from you, and give it away as a bonus to increase your product’s value and stand out from your competitors

– If you sell a professional service, you could create a coaching series that helps your clients get much more out of your services and sell it or give it away

– If you sell any kind of coaching, training or education, you could take your clients and students through a Seed Launch to get a deeper understanding of their needs, goals and desires, and come out with an entire new suite of programs you could offer to people in the future (or use as bonuses for your existing stuff)

You can register here to learn more about creating a Seed Launch for your business.

Talk soon,

Rocky

P.S. Being able to create an irresistible offer is so important to the success of your Seed Launch that I’ve put together a Free Cheat Sheet that shows you the 3 Steps to creating the perfect offer. To make sure you don’t miss anything as you develop your offer, Click Here

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s The Absolute WRONG Way To Do A Product Launch

As you know, using a well planned product launch where you use pre-launch content, a sideways salesletter, and an event with a deadline to launch a new product or service is a proven way to hit the ground running with a new business.

And it’s orders of magnitude better than simply opening your doors and using what Jeff Walker calls ‘hope marketing’ to see what happens.

Unfortunately not everyone knows what we know about starting a business with a product launch as this case study shows…

And a few weeks ago, a small flyer turned up in our mailbox advertising a new Nail Salon that was opening at the local shopping centre.

It stood out among the pile of junk mail because I’d just been talking with my daughter about how great her nails looked after having them professionally done.

Now with two Nail Salon’s already in the centre, any new entrant is going to have to come up with an irresistible offer if they are going to steal a good number of customers away from those businesses.

The sad thing for this new Nail Salon was that despite spending a fortune on store fit-out, stock, equipment, rent and staff, the ‘Grand Opening Offer’ they had put together wasn’t going to do that.

In fact, their offer SUCKED…

The ’irresistible offer’ they came up with, in the face of launching a new business in an area with strong existing competition, was…

20% Off All Services

Seriously?

My first thought was that the other Salons would just match (or beat) this offer and destroy their ‘Grand Opening’…

And that’s exactly what happened.

On the new Salon’s opening day, signs went up at the other Salon’s offering 20% and 25% off.

And because lots of people had to walk right past the existing Salon’s to get to the new one, there was no compelling reason to change old habits and risk using somebody new.

What SHOULD they have done?

There are two ways to launch a new business.

The slow, expensive and usually painful way, which is trying to outspend your competitors and ‘get your brand out there’ in the hope you can overcome the natural inertia people have to changing their habits, or…

The fast, usually much less expensive and easier way, which is to remove all of the new customer’s risk and come up with an irresistible offer.

So what would be an irresistible offer I would have tested?

Maybe something like…

All Services $5 Each For 2 The Next Weeks

I would have also created a Facebook Competition offering a 1st prize of Free Nails Once Each Month For 12 Months (or even longer), and have 25 2nd prizes of 50% off vouchers or whatever.

Plus I’d give every Facebook Competition participant the ‘All services for $5’ offer, have cool free giveaways in store, a Premium Coffee cart giving away free coffee, and lots of other goodies.

Bottom Line: they should have turned the store’s opening into AN EVENT!

Creating an event does a number of important things.

It ensures your Salon is FULL of excited customers for at least 2 weeks.
It gives you a chance to introduce yourself to new clients who normally go elsewhere.
It hits a bunch of important mental triggers including reciprocity, liking, social proof, grabbing a bargain, urgency and scarcity, which make people LIKE you and want to come back to your store.
And it starts to change people’s habits if they are get great service and an enjoyable experience when they visit.

Now to capitalise on the goodwill you are creating during your ‘launch’, you could give everybody who books the $5 service a discount coupon for their next visit so they come back again.

And on their second visit, give them another (slightly lower) discount coupon to get them back a third time.

It’s statistically proven that once people have visited your new store 3 times, there’s a great chance they will come back over and over again unless you do something to damage the relationship.

And THAT’S how you ‘launch’ a new brick and mortar business quickly, in a competitive market, without going broke spending a fortune on marketing, and waiting for customers to slowly ‘bleed’ over to you from the existing competitors.

But what if you’re not starting a brand new business?

That’s great!

You can use this same process to launch a new product or service, or re-launch an existing product, or hold a sale, or whatever you want to use it for to get more sales.

And the easiest way to know what to launch or re-launch is to ASK your existing customers what they’d most like to buy from you

That’s why Step 1 in the process we talked about in the How To Create A Profitable Product Launch Guide is to Survey Your Customers And Ask Them Exactly What They Want.

If you’d like instructions for creating your survey, along with an example of the exact survey I’ve used over and over again in different markets for myself and clients to find out what people want to buy, you can do that by visiting this page.

And to learn more about launching your product or service in the most profitable way possible, register to watch these these product launch videos.

And don’t forget to go through Jeff Walkers free Product Launch Masterclass where he discusses lots of different ways to start or grow your business using the power of an online product launch.

Chat soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

More On The Final Lesson In The Product Launch Formula Masterclass

If you’ve been wondering of Product Launch Formula can work for you if you have valuable information to share, but feel freaked out or feel a little weird when trying to actually sell a product or service, this will help.

It’s about an effective way to sell that focuses on providing tons of value to your customers and clients as you ask for the order. This final lesson in Jeff Walker’s annual LIVE Launch Masterclass training is all about how to do it.

He’s already given away almost 10 hours of incredible live training that can help you take your ideas and use them to launch a business… or grow your existing business fast.

He’s got one more LIVE lesson in his Launch Masterclass today.

It’s all about how to transition from delivering value in your pre-launch content into asking for the sale.

It’s free to attend… here’s where to sign up:

CLICK HERE for Lesson 4 of the Launch Masterclass

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

A Step By Step Strategy For Creating Your Own Product Launch

In this video I recorded for a client a couple of years ago, you’ll see how to how to strategise a profitable product launch for a mid priced product, while setting the scene to launch a high ticket product shortly thereafter.

As you can see, there are quite a few moving parts and lots of work to do, but the difference between using a product launch like this and running a normal promotion are like night and day.

You can register here to learn more about creating a profitable product launch for your business.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Boost Your Product Launch Profits By Selling Affiliate Products

As you will have seen in Jeff’s Product Launch Formula training and in this article on running a Seed Launch, creating your own products, and then using a launch to release it, is the most reliable way to continue earning a great income.

But that’s only part of the story…

As we’ve talked about in the JV Launch post, one of the biggest benefits of a launch is the huge list-build you can do. When you have a group other people (your JV launch partners) sending you their best subscribers and those people are joining your email list, that gives you an incredible advantage both immediately and in the future.

The JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch shows that6 of the top 11 people on the leaderboard were dominating JEFF’S launch using the lists they built during their own launch. It’s proof that promoting affiliate products successfully can be a slam dunk once you’ve launched your own product.

Pretty cool eh?

So what these people are doing is what’s called an Affiliate Launch.

It’s not really discussed in the free training, but what it entails is using a sequence of email messages (often supplied by the merchant you are promoting) and ‘launching’ an affiliate product, even if that product has been around for years.

You use the same mental triggers to generate an incredibly high response.

Some of those triggers include:

Reciprocity
Anticipation
Social Proof
Proof
Community
Interaction and Conversation
Scarcity

…all interwoven into an event-based marketing promotion.

In the case of Jeff’s launch, the product is only available for a few days each year, so the scarcity for the product itself is real.

But you can still create the same scarcity for a product or service that is available all year by offering limited-time bonuses during your Affiliate Launch, and then removing the bonuses after the event is over.

Very cool…

If you’d like to learn more about building a great big list of very targeted prospects you can promote affiliate products to in the future by using a product launch, and then step-by-step how to do an Affiliate Launch, you can do that here.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Change People’s Lives Using A Kick-Arse Product Launch

It doesn’t really matter what your business is, there’s no doubt you have knowledge, skills and business systems that LOTS of other people would love to know too, and many of them would pay handsomely to learn.

That’s because it’s much easier to learn from and model what somebody has already successfully achieved, instead of trying to work it all out on your own.

It can save you a lot of time, frustration, anxiety, failure, humiliation… and of course money.

And thousands of people have successfully launched all kinds of products, services, books, movies, coaching and training programs, games, apps, seminars and events, training courses, and nearly everything else you can imagine using Jeff Walker’s Product Launch Formula.

If you can think of it, one of Jeff’s students has probably launched it!

I’ve seen case studies of students in markets including:

Music lessons and marching band accessories
Coaching golf, tennis and youth soccer
CPAs and Accountants (financial coaching, business strategy, tax preparation, financial planning, estate planning)
Handwriting analysis and calligraphy
Human and pet first aid, survival and prepping, self defence, martial arts, UFC
Stocks, options, currencies and futures trading
Horse ballet (or dressage)
How to write all kinds of books, courses, scripts and poetry
How to play piano, violin and all kinds of other musical instruments
All kinds of business related products and services
Even Cow embryos (yeah, I know!!)…

…plus all kinds of other stuff as well.

And it’ll work for you even if you don’t have a digital product yet.

In fact, Jeff says that’s often the best time to plan your launch. BEFORE you’ve created a product (you’ll see how and why in video 2 by using a Seed Launch).

If you create an awesome online training course, it can be life-changing for your students.

And it can be life-changing for you, too, by increasing your authority and recognition in your market…

…not to mention the satisfaction you get when you hear that your training has touched people’s lives for the better.

Oh, and then there’s the money you can make 🙂

Curious to learn more about creating and launching online courses, and how they could boost your business?

Then if you haven’t watched all of the Product Launch Formula video training yet, and you’ve ever thought you’d like to monetise the skills, knowledge or experience you have inside you with a product you can sell online to help people all over the world…

…you should watch them now because they will be going away tomorrow when Jeff opens the shopping cart for PLF.

Watch the PLF training here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Understanding The Strategy Behind Product Launch Formula

The beautiful thing about using a product launch, instead of doing what most businesses do which is try to grow one customer at a time, is you stop using what Jeff Walker calls ‘Hope Marketing’…

… and start using a proven system for generating a bunch of new leads (people who you can market to later on if they don’t buy straight away) and sales (which give you money to spend and use to grow your business now).

The way you’ll be doing that is to create a structured sequence of pre-launch content (which ideally should be in the form of videos with accompanying PDF documents, but it doesn’t have to be) that teaches people a number of valuable techniques or insights that:

Give them actionable strategies they can use and benefit from immediately (you’re giving people results in advance)
Position you as an expert who can help them to solve their problems or achieve their goals (so they see you as the only person who can help them)
Build anticipation for the product or service you have coming so people are standing in line waiting to buy from you when you open the shopping cart
Allow you to sell in a non-slimey, non-hyped way, that is extremely effective (so you are authentic, and don’t come off as a typical online marketing get-rich-quick ‘huckster’ or used car salesman)

When you combine this process with a Crushing Offer that makes it easier for people to say yes to buying from you instead of no, you could literally make more sales in a week than you usually make all month (or even all year if you run a JV launch).

Warm regards

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Raise Your Prices Regardless Of Your Competition

The beautiful thing about holding a product launch (even if your product or service itself is not actually ‘new’), is that because of the way your launch becomes an event (instead of merely a promotion), you can significantly raise your prices.

That’s because by giving away tremendous value through your pre-launch content, adding a range of bonuses to also increase value, and positioning your product or service as the obvious choice to solve the problem your prospects have, you are demonstrating the value you are offering in exchange for their money.

I’ve seen products that originally sold for $197 or $297 being sold for $997 or even $1997 through a product launch.

Are the people buying at the higher price being ripped off?

Occasionally, but the fact is if you can prove the your product or service offers much more value than the price, you’re sweet.

Also, the previous price may have been artificially low as a way of getting customers quickly, or because it contained less, or was not as high a quality, or a whole host of other reasons.

The thing is, most people NEVER buy based on price.

They buy based on VALUE.

If you can position your product or service as offering superior value than your competitors’, then you win.

And one of the easiest ways to present this additional value is to create a product launch. You can learn how to do that by watching this video.

Warm regards

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

5 Ways You Can Create A Product To Launch In 60 Minutes Or Less

Creating an irresistible offer for an inexpensive front-end product is a great way to build a database of buyers, who you can then launch your core product to, and sell additional products and services to over and over again in the future.

Because of the advertising and marketing costs of generating new customers, the real profits in any business are in the backend, or the future or followup sales you make to those customers once they’ve purchased from you the first time, rather than the first sale you make to a new customer.

The problem a lot of people tell me they have is that they’d love to be able to use a product launch to release a new front end product, but they don’t have any idea about how to quickly create a digital product to release.

To give you some some ideas for quickly creating new products you can promote to your existing customers, here are five ways you can do it in 60 minutes or less…

1. Record a phone interview. Just ask a colleague in your niche to be a guest expert for about 30-45 minutes. Record the interview, have it transcribed, edit the audio, package it all up and sell it. This takes one hour or less!

Tip: Alternatively, you have someone interview you. Or you can simply create an audio book.

1a. A variation on this is to find an expert on a topic you’d like to create a product on, and interview them. Have the interview transcribed and sell it to your customers and the other expert’s customers, and split the proceeds 50/50.

2. Create a report using a speech recognition software (like Dragon Naturally Speaking.)

Outline a report, talk about it for 30 to 45 minutes and then edit it (or have an outsourcer edit it for you) as needed. Bam, your text report is finished.

3. Use PLR (private label rights) content to create an ebook. Tweak it and your product is ready in minutes.

You can buy PLR on any topic very inexpensively.

Now yes, some of it is crap, but you can get very good private label rights reports, guides, checklists, mind maps and other stuff, which means you don’t have to spend a lot of time and money creating it all yourself.

Something that holds so many people back is the time and effort it takes to create great products from scratch.

It’s a lot easier to simply make changes to existing content and make it your own than trying to start with a blank piece of paper or screen.

The money is in getting products finished and then SELLING them, NOT in spending weeks or months creating them yourself.

4. Repackage some of your existing products. If you have existing products that have sold in the past, you can create a bundle

Example: Combine multiple small reports to create a home study package and sell it for less than the combined cost of what all of the reports usually cost individually.

5. Outsource it. In one hour or less (with the time being spread out over several days), you can post a job on UpWork.com, evaluate freelancers, hire the best one and send out a brief.

Then sit back and let the freelancer take care of the rest!

Yes it costs you money up front, but it’s a one-time cost for something you can sell over and over again for months or years.

You are leveraging your time and money, creating a valuable asset that will not only make you money, but will help other people to solve a pressing problem they have been struggling with.

Warm regards

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Totally Irresistible Offer For Your Next Product Launch

Since I started doing product launches in 2007 (after grabbing Jeff Walker’s Product Launch Formula course), people have been asking me questions that basically boil down to this:

“I’m about to launch a new product (or service), but I’m not sure if I have created an offer that’s irresistible enough to convert. How can I improve my offer to make it irresistible, without spending a lot of time and money coming up with additional products or bonuses.”

Let’s use an example to demonstrate how you can do this easily and inexpensively.

Let’s say you’ve got a video training program that shows people how to launch their own product.

Your core program includes 10 videos that show how to find out what people want to buy, how to create the course content so it educates and inspires, how to create and implement a marketing system, and how to make sales of related products and services on the backend.

Now in the past, the goal has been to try to increase the value of a product by adding what they call ‘thud value’. That meant the more ‘stuff’ you included with your offer, the higher the perceived value you were offering.

And even now, a lot of people are tempted to throw in a range of additional, unrelated ‘bonus’ products or services, that while valuable in their own right, can distract your customers from the core outcome they are after, which is to launch a product or service of their own.

The problem is that these days, people have less time to go through all of that additional stuff. Most of us want to quickly learn shortcuts or ‘hacks’ we can use to get results fast.

So products with lots of moving parts, or that require a lot of time to consume or understand, are often seen as LESS valuable than products that help us get results quickly, with less time spent learning the ropes.

So to quickly increase the value of a product like this, without overwhelming your customers with irrelevant ‘stuff’ just because you are trying to add ‘thump value’, you should add components that complement the original, core training in some way.

Some product launch upgrade examples are:

Transcripts and MP3 Audios – Some people prefer to read or listen to audio files while they are working out or travelling, so giving people all three types of content (video, audio, and written) is a proven way to add value, without spending a lot of additional time or money. Just have somebody convert your videos to audio, and transcribe your audios into PDF documents, and you’re all set.
Checklists, Worksheets and Spreadsheets – Include these for each stage of the product launch process. Information is great, but when you add in “take action” tools to help people apply the information you are giving them, you are helping then achieve the result they are after more easily.
Mind Maps – Because not everyone thinks about information in a linear way, some people can grasp a complex concept easier if it’s presented in the form of a mind map or flow chart.
Personal Coaching – Including some type of personal or group coaching to help people when they get stuck has an incredibly high real and perceived value. This can be text-based coaching, such as via email, Skype or phone based. Or it can be group coaching via Webinars or Teleseminars.
Live Events – Live events have a very high perceived value and are a great way to bookend a high-ticket product. In other words, you could start your product delivery off with a live Seminar, or you could hold a live Seminar at the end of the program to give participants additional insights, help, advice and coaching.
A Private Mastermind Community – Including a private Facebook group where members can interact, chat, ask and answer questions and network together is a proven way to give your customers significantly more value.

By creating additional resources like this and including them as part of your product when you launch, you can substantially increase it’s value without overwhelming your new students with a bunch of extra, unnecessary content that distracts them from the critical path of achieving the results they are looking for.

Warm regards

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Never Launch A Product Or Service If It Doesn’t Have This Critical Factor

Before you use a product launch to release your next product or service, it’s very important that you take the time to develop a USP or a “unique selling proposition” for it so you can quickly differentiate what you are offering from everything else in the market.

A USP is short statement that tells your prospects how the product or service you are about to launch is different and better than anything your competitors are offering.

You have to explain to your potential customers why they should buy this product, over every other alternative available to them, including doing nothing.

Here are some factors around which you can base your USP:

A strong guarantee.
Superior durability.
Unsurpassed dependability.
The lowest price.
The highest price.
Customer service.
What you are offering is made or supplied in a special way.
You are specially qualified to offer the product or service in a way nobody else can.
Your business was first in it’s category or the first with this innovation.

And so on.

The point is, look for the benefits and results that appeal to your customers.

The critical question to ask yourself when coming up with your USP is this:

How will buying your product or service transform the lives of the people who buy it?

Example: The car rental company Enterprise has the USP, “We pick you up.”

There may be other rental companies that pick their customers up, but Enterprise was the first one to advertise the fact and use it as their USP.

And this USP is indeed a good reason for prospects to choose Enterprise over the other rental companies because it saves the user time and money, and it’s much mrs convenient for them.

I know of a Pet Care Facility that lets customers drop their pets off and any one of a number of local vet surgeries when they are going away, and they’ll pick up the pets in a specially fitted out “Pet Transfer Shuttle” at no cost to the pet owner.

They are the only company that does this in our local area, and even though they are fairly new, they are constantly booked out.

How could you develop a gold-standard USP for your next product launch that your competitors simply can’t compete with?

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.