Tag Archives: product launch formula

How Product Launches Can Generate Asymmetrical Returns

Most people who have never used the Product Launch Formula process to launch or relaunch a product or service tend to underestimate just how much leverage you can generate from the focused attention you gain from your audience.

The reason is because your launch is positioned as an Event instead of just a sale or special offer people can grab any old time. The returns can be truly asymmetrical, meaning you have a small amount of potential risk, but the potential to generate a huge return.

To give you an example from my own business of helping people to learn to analyse markets (stocks, commodities, cryptocurrencies, etc.), over the last 20 years I have developed and tested a simple and repeatable entry signal that helps people to find the very start of long-term, fast-moving trends in all sorts of markets.

When this signal is used according to the instructions, it gives us a defined risk if we are wrong, and an exponentially larger potential  upside. You can see what I mean in the screen shot of a chart below (you can click on the chart to open it full size in a new window):

Product Launch Stock Chart

You can see an entry was confirmed at $9.23 and an exit was signalled at $20.05 12 months later. Now you might think, “big deal” the price doubled over a year, I don’t see anything special about that.

However when you look at the potential risk of on this position at $1.50 per share, and the eventual return of $16.78 per share, you can see how asymmetrical this position was – the return was 10 TIMES the risk.

And using Product Launch Formula to launch a new product or service, or even an entire business from startup to profitability, can give you the same sort of asymmetrical return, or even more.

Your investment in PLF is $1,997 one time or you can start off with the payment plan with just $397 up front. Then you invest some time in consuming the training, creating your launch and pushing the ‘Go’ button. Most people (but not everyone) pay for their PLF purchase with their first launch.

But then you can start to improve things that weren’t perfect and launch again. Then because you have all of your launch content created and tested, you might consider asking some partners to help you promote your product to their audience in exchange for a referral fee.

When you do that you not only grow your email list exponentially (so you can make sales to their customers in the future) but you generate a bunch more sales that you only pay for based on performance.

Jeff Walker calls this the ‘Circle of Awesome’ because you can keep using the Product Launch Formula training you purchase today to grow your business (or another business) for years into the future.

That’s why the relatively small investment of time and money you make here at the beginning can generate hugely asymmetrical returns for you in the future.

At least that’s been the experience of thousands of PLF owners. Today you get the chance to join them and start the journey towards even more success in the future, regardless of how successful you have been already.

The launch of PLF 2022 is closing tomorrow so it’s decision time. If you’re ready to join us as a successful PLF owner, visit this page and grab your spot.

I’m looking forward to seeing you inside the private members’ Facebook group.

Warm regards,

Rocky Tapscott 

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

[REPLAY] Launch Your Business Using The PLF Process

There’s a fear that kept me from launching my 95/5 Gann & Elliott Wave Coaching Program when I first wanted to. It’s one you may have felt (or be feeling) now. And that feeling was “Starting a business is expensive.”

Of course, it can be very expensive if you go crazy with all the bells and whistles – but you really don’t need a lot to get started. 

However starting a business today is a lot easier than it used to be… not that long ago you had to know how to code websites (or hire someone to do it for you). Now there are inexpensive (and even free) tools and templates that will help you create a professional looking website in just a couple hours. 

Bottom line: starting an online business like mine really doesn’t require a lot of overhead. Even better? There’s a way to start a business that lets you get paid to create your first product… and has a crowd of fans just waiting for you to release it so they can tell all their friends.

That process is called a Seed Launch, and Jeff Walker teaches you how to put one together in his free LIVE “Launch Masterclass,” which is going on right now.

Jeff is a well-known online marketing expert who has helped thousands of people (including me!) start online businesses. His methods are behind more than a billion dollars in sales.

And he’s sharing some of his best advice for free in his Launch Masterclass. He’s already done two live lessons, and he’s got another one coming up… plus some awesome extras for you.

You can watch the replays and get registered for the upcoming live session here.

Warm regards,

Rocky Tapscott

P.S. I don’t know if I would’ve started the Gann & Elliott Wave Coaching program if it weren’t for Jeff Walker. I definitely wouldn’t be emailing you. He really helped me – and if you’re interested in starting an online business, I think he can help you too. Click here to join his free Launch Masterclass and get caught up on the first two lessons.

Your Product Launch Emails & Getting People To Click

One of the most important aspects of using the Product Launch Formula process to launch your product, service or business is being able to get people to read your messages and then click on the links in your product launch emails to visit your content.

The whole idea of using pre-launch content (referred to as PLC) is to share the story of your product and why people should ultimately buy from you is to move them from the email to your website where they can consume the content.

But what is the best way to encourage people to read your message and then click through? Here are the steps to achieving that:

Determine the Big Benefit First

Before you write a single word of your teaser, you need to figure out the big benefit of the content. Your reader is going to be thinking, “Why should I click on this link?” – and your teaser needs to answer that question.

Remember to Keep it Short

A teaser may be as short as one line, all the way to several paragraphs. You want to keep it short so that even the most time-pressed subscriber or the person with the shortest attention span will read and act on the teaser. You’ll get examples in just a few moments.

Hook the Reader

A good teaser captures and holds your readers’ interest, and often it arouses curiosity too. This starts with your email subject line, as it needs to be intriguing enough to get your audience to open your email. Then your short teaser needs to be intriguing enough to get readers to click on your link.

Create a Compelling Call to Action

Your reader is hooked, so you drop the link in the end of the email. But don’t assume they’ll click the link. Sure, some people will click on it. But in order to get the highest conversion rate, you need to specifically tell people to click the link and take the desired action.

Now let’s put all these tips to work with a few examples…

Pull It All Together: Examples

Here are a couple examples that show you how to create short, benefit-driven teasers with calls to action:

Example 1:

Let’s suppose you want people to click through to your PLC to learn about copywriting. Here’s an example teaser email…

____________

Subject line: The secret of million-dollar sales letters…

Hi [Name],

There’s one little thing that the world’s best copywriters do that no one else does (not even you). And this one little thing is what creates million-dollar sales letters.

What’s the secret? That’s what you’ll find out in today’s blog post. Read it here:

[link to blog post]

[sign off]

P.S. Some people say I should charge for this information. Maybe I will. But if you’re quick, you can read it now for free on my blog at:

[link to blog post]

_____________

This example presented a big benefit (learning how to create a million-dollar sales letter), and it aroused curiosity to get people to click through. The curiosity started in the subject line with the word “secret.” It continued in the body of the email by using the word “secret” again, and arousing curiosity about what that “one little thing” is that the best copywriters use.

Finally, this example also created a sense of urgency (which is one of the critical Mental Triggers Jeff teaches in PLF) at the end to get people to click the link now (rather than put it off for later). This works if the sense of urgency is genuine. In other words, don’t create “false” urgency just to get the click. Always be upfront and honest with your audience. As I like to say, offer HOPE, not hype.

Next…

Example 2:

Let’s suppose you’ve created a pre-launch video that shows beginners the easiest way to set up a blog. Here’s an example of what your teaser may look like:

____________

Subject line: Set up a blog in five minutes?

Hi [Name],

Every time someone talks about setting up a blog, they throw a lot of technical mumbo jumbo at you. It’s confusing and overwhelming, especially if you’re not a techie.

Forget all that – now you too can set up a blog fast and easy… in as little as five minutes from now.

Ready to take the first step towards your profitable blogging career? Then click here to watch the free video:

[link]

[sign off]

P.S. It’s easier than you think. See for yourself by watching the free video now: [link]

___________

This example showcases the benefit that non-tech people really want – an EASY way to set up a blog. The email starts off by empathising with the reader, and then goes on to say there’s a fast and easy way to do it, and the reader can learn about it for free by clicking the link.

Conclusion

As you work through your Pre-pre-launch, Pre-launch and launch emails, there will be plenty of instances when you need to craft a teaser that gets people to click through to your Product Launch Content. Use the ideas and examples above to start creating more effective teasers that get your readers to click through to your launch content.

For some great examples of how Jeff Walker uses email to send people to his pre-launch content, along with examples of email sequences and case studies from other people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby