Regardless of what products or services your business sells, the Product Launch Formula Jeff Walker shares in his PLF program can help you to generate sales immediately, for the next few months, and over the long term.
By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.
Your immediate sales will come from using what Jeff calls a Quick Launch where you use a simple email sequence to make an irresistible offer to your current prospects and customers.
The beauty of a Quick Launch is you can use the same promotion every month basically forever without people getting sick of seeing it. Then only aspect of the campaign you change is the ‘Angle’ you are approaching it with.
For example, let’s say you sell Kitchen, bathroom and laundry cabinets (although it doesn’t matter what it is, this will work for EVERY business).
The first month your Angle might be something like, “Are you sick of looking at your laundry cabinets because they are so tired and dated? This month you can get Free door and draw handles, premium bench tops and a 20% discount on installation and have your new laundry installed in just 4 weeks from now.”
The next month you might offer, “Are you embarrassed by your broken, sagging kitchen doors and leaking bench tops when your friends come over for dinner? This month you can have a brand new kitchen with granite bench tops, premium taps and fittings, and have your new kitchen installed before your next dinner party or family barbecue”.
By changing the Angle, you are talking with a different segment of your audience each month. The people who are not interested in having a new kitchen or laundry this month will still benefit from the other information you share in your Flagship Newsletter, and those who are interested will reach out and contact you.
So that’s how you can use a Quick Launch to generate immediate sales every month throughout the year.
The Product Launch Formula Seed Launch
The are dozens of ways you can make sales regularly for the next few months, but one of the best is to use a Seed Launch to co-create a new product you can offer to your audience for months or years.
To set the stage, do you know why 99% of people launching products online fail?
Simple: Because they launch products and then try to sell them
Sounds silly but this is 100% true: You SHOULD NEVER create a course, coaching offer or any product and then try to sell it. This is backwards!
What successful people do is SELL IT FIRST and then create it!
And this is what Jeff Walker calls this the “Seed Launch” and it’s super powerful!
1) You identify a group of people who are actively looking to solve a current, pressing problem right now. You make sure you can reach them and that they have the resources to invest…
2) You create an “Avatar Snapshot” that breaks down what their short and long term goals, pains and frustrations are – and why the existing products (your competitors) aren’t meeting their needs…
3) You use these problems, anxieties and aspirations to create a unique and irresistible offer…
4) You sell them your product…
5) You deliver it live…
(After that you can then either sell the evergreen version forever or continue to deliver live for a premium price)
This is the fastest way to sell stuff with the lowest risk, period.
This is the beauty of a Seed Launch, and why you should NEVER launch an information product, program, SaaS or anything else without using it to have your audience help you create it.
You can learn more about Seed Launches in Jeff Walker’s Product Launch Masterclass by registering here.
The Internal and JV Product Launches
For long-term sales you can’t beat using an Internal Launch to create all of the marketing materials you need to sell the product you created using the Seed Launch, and then invite other people to join you in a JV Launch to massively increase your sales, profits, email database and impact in your market.
And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand-new product profitably in one or two weeks instead of months or years.
I used an Internal Launch to generate around $20 per subscriber in net profit over a period of 2 weeks using nothing but a few Facebook posts and an email sequence to a small email list.
Even if you don’t do as well as that on your first attempt, as long as you are able to learn from the results you achieved, you will get better and better over time.
If you would like to learn more about running a successful Internal Launch, you can learn more by attending Jeff Walker’s Product Launch Masterclass here.
Once you have your pre-launch content nailed down and your conversions are solid, you can invite partners to help you expand your reach using a Joint Venture Launch.
If you would like to learn more about a JV Launch, you can learn more about those too by attending Jeff Walker’s Product Launch Masterclass here.
I hope you’ve found this post helpful.
P.S. This short overview of the different types of Launch has probably helped you to understand some of the process involved. If you’d like to discover which type of launch gives you the biggest opportunity right now, you should take the Quiz to find out,
P.P.S. And for an even deeper dive into the world of Launches, you should attend Jeff Walkers’ Free Product Launch Masterclass.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.