Category Archives: Product Launch Formula

Use This Terrific Product Launch Hack To Get More Sales

I saw this brilliant Product Launch hack in a Facebook group I’m a member of yesterday and had to share it with you.

Note: I have covered the name of the group and the poster to protect his privacy.

This idea should help to measurably increase sales from people who are on the fence and just need a little personal help from you to get them over the line:

Product Launch Formula Survey

I hope you find this week as helpful as I did.

Warm regards,

Rocky Tapscott

 

Disclaimer: As a PLF owner since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program – but it won’t cost you anything extra.

How To Create A Compelling Offer For Your Product Launch

Coming up with a compelling, ‘no brainer’ offer can be the difference between your Product Launch soaring or struggling to get off the ground.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

But spending weeks or even months creating a course or program only to see it land with a giant “THUD” when it hits the market probably isn’t why you signed up to be a business owner.

The good news is that creating your next (or your first) compelling offer doesn’t have to be complicated or time consuming… even if you’re starting from square one.

In fact, the FREE Transformational Value Manifesto Jeff Walker has just released boils it down to just 13 questions. Answer those and you’ll be on your way to discovering an offer you know your customers will go crazy for… before you even sit down to create it.

It really is that simple.

Transformational Value ManifestoEverything you need to create an offer that makes your audience think, “I MUST HAVE that… NOW!” is inside Jeff’s Transformational Value Manifesto… including a bunch of real-world examples to help you get some ideas flowing.

This is Jeff’s very latest work. He’s combined 25 years of proven Product Launch strategies into one 39-page downloadable PDF.

He’s giving it away as part of this year’s FREE Product Launch Masterclass – 3 days of live training where he walks you through his entire Product Launch Formula.

It’s happening October 28th, 29th, and 30th (I’ll share more details here on the blog).

So if you’re ready to take what’s in your head and turn it into a thriving business, register for the Launch Masterclass now and pick up your copy of the Transformational Value Manifesto while you’re at it:

CLICK HERE to register for the Launch Masterclass (+ FREE download)

I know this is really going to help, not only with your next Product Launch, but with every product or service you sell every day of the week

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

20 Years Of Product Launch Strategies In One Free Download

Transformational Value ManifestoJeff Walker is about to start his annual Product Launch Masterclass where you’ll learn some of his best training for free.

By following his launch you will learn some very cool stuff you can use in your business right away, and you’ll be able to model how a professional product launch is done.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

He’s just released his first piece of pre-launch content which is called the Transformational Value Manifesto.

This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.

If you would like a copy, you can download yours here.

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Best Way To Build Your Product Launch Email List (Free Guide)

Transformational Value ManifestoWhen most people start getting ready to run a product launch, a lot of them struggle to build their email list. Now this is a big problem because your email list is your biggest asset as you work your way through your launch.

Maybe they hear the usual advice about creating a lead magnet:

“Give something away for free to entice people to give you their email address”

… but for some reason, it doesn’t work for them.

Why?

Well, even though giving away something for nothing sounds like the simplest thing ever – it isn’t.

Some people look at all the guides, downloads, and content they’ve created and just start randomly giving those away, hoping one will resonate with their customers.

But just because you give something away for free, it doesn’t mean your customers actually WANT it…

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Another way people mess this up is to get into “paralysis by analysis” – basically procrastination while they wait to come up with the “perfect” lead magnet.

Even if they do come up with a “perfect” idea, they often hesitate. After all, another, more perfect idea might just be around the corner.

If you can relate to any of these struggles, I’ve got some good news…

My buddy Jeff Walker has released a FREE guide – a simple process you can follow to easily create mouthwateringly valuable content your customers actually want to click on and download.

He’ll also show you how you can use this content to boost your authority, become the “go-to” person in your market, and create paid offers your audience can’t wait to get their hands on.

It’s all packed into his “Transformational Value Manifesto” – a 39-page, step-by-step playbook for turning cold prospects into lifelong customers.

If you’re ready to discover the secrets to creating compelling offers, you need to get your hands on this FREE download while you still can.

It’s only available for a few more days. Click the link below to claim your FREE copy of the “Transformational Value Manifesto”:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Warm regards,

Rocky Tapscott

P.S. When you download your guide, you’ll also get FREE access to Jeff’s complete Launch Masterclass™ – 3 days of LIVE training, where he walks you through his famous “Product Launch Formula®”.

That means you get to see him bring the ideas in the “Transformational Value Manifesto” to life – LIVE!

Both the download and Launch Masterclass are yours for free. All you have to do is click the link below:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

20 Years of Product Launch Strategies in One FREE Download

Transformational Value ManifestoIf you have an online business or are thinking of starting one, you’re gonna love this. My friend Jeff Walker, the creator of the Product Launch Formula, has created the mother lode of free downloads.

If you don’t know Jeff, he’s THE original launch guy – the man that started it all.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

He’s been teaching business owners how to launch for over 25 years. And his students have done over a BILLION dollars in sales.

And he’s cherry-picked some of his best strategies right out of Product Launch Formula and put them into a FREE 39-page download.

The “Transformational Value Manifesto” is his latest collection of strategies. In it, he walks you through a proven, simple process for creating an offer you know your audience is going to LOVE.

Can you imagine what business would be like if you knew your offer was going to sell like crazy… before you even created it?

That’s what this FREE download will do for you.

Jeff guides you through the whole thing with a few simple questions. All you have to do to create your next (or first) killer offer is follow along.

The only catch? It’s only available for a few days, so you need to act NOW.

Click the link below and get your hands on these “best of the best” launch strategies… all in one place:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Warm regards,

Rocky Tapscott

P.S. When you pick up your copy of the “Transformational Value Manifesto”, you’ll also get FREE access to Jeff’s Launch Masterclass™ – 3 days of LIVE training, where he walks you through his famous “Product Launch Formula®”.

If you’ve ever seen anyone launch a product, service, or membership online – including me – they either learned it from Jeff… or they learned it from someone who learned it from him.

They also probably paid him thousands of dollars for his secrets. But you get to attend his entire Launch Masterclass FREE when you click the link below:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Strategise A Product Launch Formula Launch

In this video, you’ll see how I used a Mindmap to explain the Product Launch Formula process and strategised a launch for a partner for a product selling for $497.

You’ll learn:

  • How we are going to launch an information marketing business from scratch.
  • Who we were going to approach as potential prospects and Joint Venture partners.
  • How we could get buy-in from partners to encourage them to join us
  • How to systematically grow our partner list so we can control exactly who we are working with
  • The day-by-day mailing schedule for product launch content (PLC) that helps to create engagement, desire and ultimately generate sales
  • How and when we pivot from giving free valuable content to making sales
  • The ‘Open Cart sequence’ structure we use to keep people engaged throughout the entire launch
  • How to create a burst of sales in the middle of the launch and an avalanche of sales on the last day
  • Why using a JV launch is such a great way of growing your business because you gain new customers who you would never have found before
  • Why your audience will love you for taking them through a product launch like this
  • Why helping people by actually helping them is such a powerful way to make sales
  • And much more…

Please watch the video below:

Even if you follow this process and you don’t do as well as you would have liked on your first attempt, as long as you are able to learn from the results you achieved, you will get better and better over time.

If you would like to learn more about running a successful Launch using this prove process, you can learn more by attending Jeff Walker’s Product Launch Masterclass here.

Once you have your pre-launch content nailed down and your conversions are solid, you can invite partners to help you expand your reach using a Joint Venture Launch.

If you would like to learn more about a JV Launch like the one we were discussing here, you can learn more about those too by attending Jeff Walker’s Product Launch Masterclass here.

I hope you’ve found this video helpful.

Warm regards,

Rocky Tapscott

P.S. This short overview of the how to strategise a Product Launch has probably helped you to understand some of the process involved. If you’d like to discover which type of launch gives you the biggest opportunity right now, you should take the Quiz to find out,

P.P.S. And for an even deeper dive into the world of Launches, you should attend Jeff Walkers’ Free Product Launch Masterclass.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Why Product Launch Formula Is The Solution For Any Business

Regardless of what products or services your business sells, the Product Launch Formula Jeff Walker shares in his PLF program can help you to generate sales immediately, for the next few months, and over the long term.

Here’s why…

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Your immediate sales will come from using what Jeff calls a Quick Launch where you use a simple email sequence to make an irresistible offer to your current prospects and customers.

The beauty of a Quick Launch is you can use the same promotion every month basically forever without people getting sick of seeing it. Then only aspect of the campaign you change is the ‘Angle’ you are approaching it with.

For example, let’s say you sell Kitchen, bathroom and laundry cabinets (although it doesn’t matter what it is, this will work for EVERY business).

The first month your Angle might be something like, “Are you sick of looking at your laundry cabinets because they are so tired and dated? This month you can get Free door and draw handles, premium bench tops and a 20% discount on installation and have your new laundry installed in just 4 weeks from now.”

The next month you might offer, “Are you embarrassed by your broken, sagging kitchen doors and leaking bench tops when your friends come over for dinner? This month you can have a brand new kitchen with granite bench tops, premium taps and fittings, and have your new kitchen  installed before your next dinner party or family barbecue”.

By changing the Angle, you are talking with a different segment of your audience each month. The people who are not interested in having a new kitchen or laundry this month will still benefit from the other information you share in your Flagship Newsletter, and those who are interested will reach out and contact you.

So that’s how you can use a Quick Launch to generate immediate sales every month throughout the year.

Product Launch Formula Quiz

The Product Launch Formula Seed Launch

The are dozens of ways you can make sales regularly for the next few months, but one of the best is to use a Seed Launch to co-create a new product you can offer to your audience for months or years.

To set the stage, do you know why 99% of people launching products online fail?

Simple: Because they launch products and then try to sell them

Sounds silly but this is 100% true: You SHOULD NEVER create a course, coaching offer or any product and then try to sell it. This is backwards!

What successful people do is SELL IT FIRST and then create it!

And this is what Jeff Walker calls this the “Seed Launch” and it’s super powerful!

1) You identify a group of people who are actively looking to solve a current, pressing problem right now. You make sure you can reach them and that they have the resources to invest…

2) You create an “Avatar Snapshot” that breaks down what their short and long term goals, pains and frustrations are – and why the existing products (your competitors) aren’t meeting their needs…

3) You use these problems, anxieties and aspirations to create a unique and irresistible offer…

4) You sell them your product…

5) You deliver it live…

(After that you can then either sell the evergreen version forever or continue to deliver live for a premium price)

This is the fastest way to sell stuff with the lowest risk, period.

This is the beauty of a Seed Launch, and why you should NEVER launch an information product, program, SaaS or anything else without using it to have your audience help you create it.

You can learn more about Seed Launches in Jeff Walker’s Product Launch Masterclass by registering here.

The Internal and JV Product Launches

For long-term sales you can’t beat using an Internal Launch to create all of the marketing materials you need to sell the product you created using the Seed Launch, and then invite other people to join you in a JV Launch to massively increase your sales, profits, email database and impact in your market.

And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch a brand-new product profitably in one or two weeks instead of months or years.

I used an Internal Launch to generate around $20 per subscriber in net profit over a period of 2 weeks using nothing but a few Facebook posts and an email sequence to a small email list.

Even if you don’t do as well as that on your first attempt, as long as you are able to learn from the results you achieved, you will get better and better over time.

If you would like to learn more about running a successful Internal Launch, you can learn more by attending Jeff Walker’s Product Launch Masterclass here.

Once you have your pre-launch content nailed down and your conversions are solid, you can invite partners to help you expand your reach using a Joint Venture Launch.

If you would like to learn more about a JV Launch, you can learn more about those too by attending Jeff Walker’s Product Launch Masterclass here.

I hope you’ve found this post helpful.

Warm regards,

Rocky Tapscott

P.S. This short overview of the different types of Launch has probably helped you to understand some of the process involved. If you’d like to discover which type of launch gives you the biggest opportunity right now, you should take the Quiz to find out,

P.P.S. And for an even deeper dive into the world of Launches, you should attend Jeff Walkers’ Free Product Launch Masterclass.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Use The Product Launch Formula For A Service Business

A little while back I was asked to help a brand new Pet Vacation business quickly generate qualified leads, and using the Product Launch Formula process worked like a charm.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

You know, sometimes the easiest way to sell a horse is to simply run an ad that says, ‘Horse for Sale’. Here’s how we used that idea to launch a new service business to profitable within a month.

Working with the owners we created a compelling offer for new customers (they didn’t actually have any current customers yet) which included one free night’s pet accomodation plus some special bonuses like pet toys along with samples of pet products and other related services.

We started running Facebook ads offering this package to people who said they owned pets and who lived within 50km of their business. The campaign started generating leads immediately for less than $1.00 per email subscriber which was extremely cheap at the time.

PRO TIP: The secret most people don’t understand is that offering a Coupon for a free night’s pet accomodation is the same as putting an ad that says, ‘Horse for Sale’ in front of thousands of horse buyers.

Because we called out to a very specific prospect, we were only attracting people who were looking for somewhere safe to leave their pet.

In other words, you are advertising for BUYING INTENT so you attract people who are ready to buy the exact product or service you are advertising.

The Product Launch Sequence

I wrote a simple 4 message Product Launch Content email sequence (no video, just plain text emails) introducing the owners of the Pet Minding centre and sharing their heart-felt back story about how they had come to develop the centre.

Over a few days I introduced each member of the staff and talked about their passion for caring for pets. I also used stories and images to help prospects imagine how much fun their pets would have during their next ‘vacation’.

The upshot of this was in each email we also invited readers to use their Free Night Coupon and the centre was immediately booked solid for weeks in advance. And while people used their Coupon to get one free night, most of the bookings were for between 3 and 14 days at FULL PRICE.

This allowed the centre to become wildly profitable from paid advertising from the FIRST sale, and because they do such a fantastic job of looking after people’s pets, clients have continued to return over and over again ever since so their backend profits are simply breathtaking.

How To Leverage Your Product Launch

The Pet Sitting centre has developed joint venture partnerships will all kinds of businesses selling related but non-competitive products and services, and is profiting from both offering other people’s stuff to their ever growing list of email subscribers, but also having their partners offer their customers a Free Night’s Pet Sitting Coupon.

The centre shares some of the initial booking fees with their partner, and then keeps all of the backend sales and profits for themselves.

This powerful, symbiotic relationship is something any business can replicate with just a little planning, persistence and implementation.

If you would like to know which type of Product Launch gives you the biggest opportunity right now, I’ve developed this short quiz that will help you to decide. Not only will you know where your biggest opportunity lies, but you will receive a personalised Report showing how to use that knowledge to run a Product launch in your own business.

You Can Take The Free Quiz Here

I hope you have found this Case Study helpful, and if you have any questions, please let me know in the comments below.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.