Category Archives: Product Launch Formula

Jeff Walker’s Product Launch Masterclass Is Starting Soon

Jeff Walker is now kicking off his FREE deep dive launch training called the Product Launch Masterclass.every week on Sunday!

He used to only run the Masterclass once each year, but now he’s starting it fresh every week so more people can have access to the training, and start using his launch strategies to sell more of their products and services.

Here’s the problem a lot of people face…

Every day, entrepreneurs take product launch advice from people who’ve never actually run a big launch, or even a single successful one.

And Jeff gets it. 20 years ago, he was just trying to find his way, too. He was a desperate stay-at-home dad with only 17 people on an email list, and it was hard to know who to listen to.

His first launch brought in just $1,650.

Not a crazy amount of money, but it was life-changing for Jeff. It was PROOF that he was onto something. And it was the seed that turned into Product Launch Formula®.

A system that he’s used to build a $100 million business.

And a system that’s helped his students generate over $1 BILLION in sales over the last 20 years.

And now, we have the chance to see it in action again.

This is where he pulls back the curtain on the entire Product Launch Formula system, which has built countless 6, 7, and even 8-figure businesses. So don’t miss out!

👉 Click here to save your seat.

See you there,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

How To Structure Your Product Launch Cart Close Sequence

During Jeff Walker’s Launch Masterclass, he shared the ideal structure for creating the critical Cart Close Sequence for every Product Launch Formula launch.

As he says: “The launch isn’t won at the opening. It’s won at the close.”

Here’s a day by day timeline for an optimised 5-day Cart Close sequence:

Day One: The Fast Start

Once you’ve finished delivering your pre-launch content, you want to kick off your cart close sequence strongly. The first cart-open email should offer a clear Fast Action Bonus for everyone who enrols on the first day.

If you’ve done your job correctly, there should be pent up demand for your product, and the Fast Action Bonus will help to push your action takers over the line.

Day Two: Momentum Builders

On Day Two, resist the temptation to over-explain what is coming later in the week. The rule is always: “Every day is the most important day to buy.”

That’s why instead of teasing future bonuses, a great option is to send a five-minute “insider tour” of the course platform. Screen-share a quick run through of the modules showing how simple it is to navigate, and if possible spotlight any comments from the first students who have already joined.

At the end of your video, invite people inside by saying something like, “If you’ve been wondering what it looks like inside, now’s the time to see it for yourself and to join us.”

More enrolments will normally come in, but don’t be discouraged if it’s only a few.

Day Three: The Case Studies

If you testimonials, this is a great place to share them. Even if it’s only from a couple of beta students from a pilot version of your course, or from friends who you helped to get a result.

Just record a couple of quick interviews with them, capture their stories of how your system has saved them time, brought in new clients, or helped them to get the results your new students want to achieve.

Turn those into a “Case Study Email” with the subject line: “See how Sarah landed her first 3 clients in 2 weeks.”

If you have any sort of proof, share it by email or on social media on day 3 and it will drive another wave of sign-ups. Day 3 is also a great time to add in another bonus to sweeten the offer. The bonus should be something that helps people overcome one or more objections that have been stopping them from buying.

Day Four: The FAQ

By Day Four, sometimes you’ll notice people are hesitating. Your inbox might be full of questions that aren’t really about the course, they will be from people giving you objections for why your product may not be right for them.

Your main objections are usually based around what we call T.I.M.E.R.

This stands for Time, Identity, Money, Energy and Reputation

  • Do I have enough Time to implement this?
  • Does my Identity allow me to put my heart and soul into this? 
  • Will I get a return on the Money I invest in this, and does it have a refund if I need it?
  • What if I burn through a lot of Energy and then find this doesn’t work for me?
  • How will doing this enhance or hinder my Reputation with my family, friends and peers?

You can use a FAQ email, a video or a Livestream to answer all of the T.I.M.E.R. objections and show people how they are not buying a product, they are buying a better version of themselves.

You can close your email or wrap up the video or livestream with a reminder: “Enrolment closes tomorrow. This is your window if you want to get [the transformation your program delivers].”

Offering another bonus here usually helps too. Done right, your sales dashboard will light up again.

Day Five: The Final Push

This was it, the big day. Jeff recommends you send four messages.

  • Morning: A straightforward email: “We close tonight at 10 PM. If you’ve been on the fence, now is the time.”
  • Afternoon: A personal story video. In Jeff’s Launch Masterclass he shared what he calls his “Running Tree” moment. He explained how he never wants to run, but he has a rule: when he reaches a certain tree on his jogging path, he has to start running. That little ritual makes his workout inevitable. You could say something like, “Joining this program is like reaching your Running Tree. It’s the small step that makes your transformation inevitable.”
  • Evening: Another short email: “Just a few hours left, don’t miss this.”
  • Final Countdown: Ninety minutes before the cart closes, Jeff sends a last courtesy reminder. Subject Line: FINAL NOTICE. With the message along the lines of, “You might have meant to register earlier and forgotten, but this is your final chance to get [the transformation your program delivers].”

A lot of people get nervous about sending four emails in one day, but remember:

If your product truly does help people make the transformation you are promising, you have a sacred mission to them to do everything you can to help them jump in and join you. 

The Results

As the clock ticks down, you’ll notice sales usually pouring in. By the time the cart closes, you will typically have doubled your revenue from the first four days. That’s NOT a guarantee, but this is what Jeff has noticed when your Cart Close sequence is done correctly.

What makes the difference isn’t magic. It is clear messaging, storytelling, answering objections, and steady reminders that help people across the finish line.

The Lesson

Cart closing isn’t about pushing harder, it’s about helping people make a decision they already want to make. If they’re still watching, still opening emails, still following along on Day Five, they want in.

Your job is to guide them over the line. To make acting inevitable. To be their “Running Tree.”

And when you do? That’s when the biggest results happen, often doubling your launch sales on the final day…

If you can see the power of a properly structured product launch, and you’re ready to join me in the 2025 version of Product Launch Formula while it’s open, you can become a PLF member here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

How The Sideways Sales Letter Powers The Launch Masterclass

With Jeff Walker’s Product Launch Masterclass starting today, I thought I’d give a quick insider’s look into one of the most powerful elements of a successful launch strategy: The Sideways Sales Letter.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

Since 2007 the concept of the Sideways Sales Letter has been a revolutionary approach to creating pre-launch content because of the way it builds anticipation and demand for your product or service. U

Unlike traditional sales letters that present all the information upfront, this strategy unfolds over time as a story, engaging your audience and nurturing their interest.

Here’s how it works:

  • Engagement Through Storytelling: The Sideways Sales Letter leverages the power of storytelling to captivate your audience. By sharing relatable stories and valuable insights, you create an emotional connection that resonates with your potential customers.
  • Delivering Value First: Instead of leading with a hard sell, this approach focuses on providing genuine value through educational and entertaining content. This builds trust and positions you as an authority in your field.
  • Creating Anticipation: By releasing content in a sequence, you build anticipation and curiosity. Each piece of content is designed to lead your audience to the next step, creating a natural progression towards your launch.
  • Addressing Objections: Throughout the pre-launch content, you have the opportunity to address common objections and concerns, smoothing the path for your audience to make a confident purchasing decision.
  • Building a Community: As your audience engages with your content, they become part of a community. This sense of belonging increases their investment in your success and makes them more likely to support your launch.

The Sideways Sales Letter has proven to be a game-changer because it transforms the way you communicate with your audience. It’s not just about selling a product; it’s about creating an experience that leads to a deeper connection and ultimately, a successful launch.

Join Jeff Walker’s Launch Masterclass to dive deeper into this strategy and learn how to apply it to your own business. This is your chance to master the art of launching and see firsthand why this method works so well.

You can register for the Launch Masterclass here.

See you inside.

Cheers

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join Product Launch Formula as a paid member. If you purchase PLF through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Product Launch Masterclass Starts Next Week

Jeff Walker’s Product Launch Masterclass starts next week, and as soon as you register, you’ll receive an email where Jeff shares some cool info about how he’s raising the bar for this year’s Masterclass.

Jeff and his team have some exciting plans for this year, including surprise bonuses and “Easter eggs” in the lessons.

This year’s Masterclass is coming at a very good time, because a lot of people feel uneasy about the future right now. And a lot of things that used to work in launches aren’t working anymore.

But Product Launch Formula has worked for the past 20 years, and it’s still driving million+ dollar launches – including his own.

So starting on Monday, August 18th, he’s going to take you behind the scenes of his biggest launch of the year.

You’ll get to see how he’s shaping his offer, the messaging he’s using now, and the entire strategy, as it’s unfolding.

Register for the Product Launch Masterclass here, and then you’ll be able to check out the sneak preview, and you’ll be all set for when the first lesson drops on Monday!

Warm regards,

Rocky Tapscott

P.S. Lesson 1 drops on Monday, August 18th. Register for the training here then save the date in your calendar so you don’t miss it.

Unlock Your Potential with The Product Launch Masterclass

I wanted to share something that has truly transformed my life and could do the same for you. Before I discovered Jeff Walker’s Product Launch Formula (or PLF), I was dabbling in online marketing but never really getting anywhere.

I was making a few low ticket affiliate sales here and there, but I didn’t have a real strategy for selling medium or higher-ticket products. It felt like I was trying to piece together a puzzle without a picture or a map.

After seeing a bunch of top marketers running massive, profitable launches with PLF in 2007 and 2008, I decided I needed to step up and I finally joined the program after wasting two years trying to do launches myself.

It was a big investment and took a huge leap of faith, but one that paid off more than I could have imagined. My first half-arsed launch, where I did a lot of stuff wrong, brought in around $1,100.

It was proof that I could finally make money online, and using what I learned, my next launch generated over $4k, and since then, I’ve used PLF to run launches to earn tens of thousands of dollars.

The real magic of PLF is the ability to generate cash flow on demand. It’s like having a superpower. A superpower that I’ve also been using to help other creators run their own profitable launches, with both of us sharing in the profits.

After doing it for a couple of years, I think the potential for running launches for other people is enormous and is one of the biggest blue ocean opportunities for 2025 and beyond.

With over 20 million creators online who could benefit from somebody helping them to monetise their expertise, the pool of partners is practically unlimited.

To give you a taste of what Product Launch Formula is and does, Jeff Walker is holding the 2025 The Launch Masterclass right now so you can see for yourself how PLF can transform your business and life.

You can register for the Masterclass here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Doors Of Product Launch Formula Are Open

The doors to Product Launch Formula® are now open, and you can visit this page to check it out and get started!

You know, one of the hardest parts of launching is something people don’t really talk about:

Working in a vacuum.

You write an email, wonder if it’s any good, then stall out. You set a date, but push it back over and over because no one’s watching.

So to stop that cycle, Jeff has added a new bonus to PLF…

When you join by Thursday, you’ll get to join Jeff for a Launch Implementation Deep Dive.

This is a 25-day sprint with Jeff and Dan Walker, his Marketing Lead, who’s been working on his launches since 2010.

And it’s all about getting into action. In fact, they’ll give you specific, actionable steps so you can build your launch alongside them.

They might even workshop your launch LIVE on the calls.

And this sprint is in addition to everything else you get inside Product Launch Formula, including:

  • The most up-to-date version of PLF (that he’s using in his own launches)…
  • Launchy.ai® – with unlimited access to the supercharged “PLF Owner” version, so you can create everything for your launch in just a couple clicks…
  • Direct access to the PLF Launch Coaches – including ongoing support, accountability, and hands-on help from the same team behind his launches…
  • The PLF Community – Hang out with – and get inspired by – supportive, like-minded people on the same path as you (or a few steps ahead)…
  • …and much more!

It’s frankly the best offer Jeff has ever made.

So don’t let the deadline pass you by…

👉 Click here to become a PLF Owner now and join the 25-day implementation sprint with Jeff and Dan.

I’ve upgraded for another year. If you join us, please say hello inside the PLF community.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Product Launch Masterclass Starts Today (You In?)

If you sell anything, some of your competitors probably already registered for Jeff Walker’s 2025 LIVE Product Launch Masterclass.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

And I’m not just guessing. He’s expecting 40–50,000 entrepreneurs to show up when he goes live with Lesson 1 today. That’s what he’s averaged over the last few years, because this free masterclass delivers more value than lots of other paid programs.

So when that many people register from across every market you can think of… there’s a good chance some of them are in your market too.

And they’ll be getting a front-row seat to the exact systems that have worked for 20 years and generated over $1 billion in launches, along with:

  • The full launch system that’s built thousands of 6- and 7-figure businesses
  • Plug-and-play strategies that are working right now, in today’s market
  • A clear, simple, proven path to launch and grow this year
  • … and more (including lots of surprise bonuses)!

Remember, Jeff only runs this training once a year.

It’s free. It’s live. And it starts today.

👉 Click here to save your seat now.

See you there.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Core Strategy Behind Every Successful Product Launch

The first lesson of Jeff Walker’s Product Launch Masterclass drops TOMORROW, Monday, August 18th, at 7am ET (New York time).

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

It’s called The Core Strategy Behind Every Successful Launch and it breaks down the Sideways Sales Letter® (SSL) and shows how it creates near-instant buzz and excitement around an offer by turning a standard-issue “marketing plan” on its side.

What Jeff shares in this lesson is more than proven… he’s taught this in Lesson 1 of every launch he’s ever done for Product Launch Formula, and it lays the foundation for everything else to come.

I can’t stress this enough. The correct use of your own PLC 1 is a critical piece of your product launch puzzle. It lays the groundwork and does most of the heavy lifting for the rest of your Prelaunch sequence.

The more people you get to check out PLC 1, the longer and more engaged they’ll be, and the more likely they are to convert into customers when you open your shopping cart.

Make sure you don’t miss watching how Jeff not only structures his PLC 1, but also the TYPE of structure he uses and how he rolls through the actual content. It will be something you’ll want to model for your own launch.

In Lesson 1, he’ll also cover:

  • The “P.S. Path” – what to do and say in each step of your launch
  • How to layer mental triggers into the Prelaunch Sequence to make offers practically irresistible
  • How to deliver just the right amount of content in your Prelaunch, so you provide high value but don’t give away the farm
  • A “look-over-his-shoulder” lesson where he puts the ideas from this lesson into action in real-time using AI tools (this is a fan favorite and really helps give that “I can do this!” feeling)

… and much, much more.

Remember, Lesson 1 is a critical one. The power of the Sideways Sales Letter us the secret sauce behind the world’s most successful launches, including Apple and the big movie studios, and it’s responsible for over a BILLION dollars of sales by Jeff and his clients.

And tomorrow, he’ll show you how easy it is to put to work in your business (only without needing a huge Hollywood budget).

You can register to watch tomorrow’s training here,

Warm regards

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

Product Launch Formula 2024 Bonuses

If you are thinking about investing in Product Launch Formula in 2024 or 2025 and you’d like to basically have your entire PLF investment back in your pocket before you even start your first launch, grab PLF through my affiliate link and if your purchase is credited to me, I’ll help you to generate a $2k to $5k cash pop to pay for your investment in PLF before you even start to work on your product launch.

So how does this work?

Whenever I want to generate a quick $2k to $5k “Cash Pop”…

I run a 3 question poll and sell something I know has PENT-UP demand.

If you can sit thru an 8 minute video?

I’ll show you 3 examples of what we’ve worked out for turning invisible prospects into high ticket buyers within 48 hours.

Now…

I don’t always do $2-5k.

Two of the examples brought in a LOT more than that.

If you’d like to see how this works?

You can register to check out the 8 minute video here.

Then if you decide to invest in Product Launch Formula through my affiliate link, I’ll personally run one of these 3 Question Polls for your audience and you can keep everything we generate (I normally get to keep 30% to 50% of the profit, but in this case, you keep 100%).

Don’t have even a tiny audience yet? No problem, I’ll help you create one and then run a campaign to generate at least $2k for you as well.

How much of a cash pop could be heading your way?

Watch the video here first.

Then if you are going to grab Product Launch Formula and you’d like to have me generate a $2k to $5k cash pop for you within 30 days or less, just register for Product Launch Formula through my affiliate link here, then drop me a text on (Australia) 0418788482 or outside Australia +61418788482 or email me at rttgemails (at) gmail.com

Thanks for checking this Product Launch Formula bonus offer out.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Affiliate Disclosure: As an affiliate of Jeff Walker’s Product Launch Formula, if you purchase PLF through my affiliate link, I will likely receive an affiliate commission from Jeff. You won’t pay any more than buying directly from the PLF website, but if your purchase is credited to me, you’ll receive the bonus $2k to $5k Cash Pop Poll campaign done for you that I talk about on this page.

How We Use Radical Intimacy To Double Product Launch Profits

Most local businesses and service providers can convert 5% of their prospects into customers or clients fairly easily with a well run Product Launch. The hard part is turning the rest of the unconverted leads we’ve paid a fortune for into buyers.

The solution is NOT to just keep pounding them with offers and hoping for the best.

The secret is to develop a deep understanding of their individual needs and then offer them the EXACT, personalised solution or outcome they are happy to pay handsomely for.

Most of the time this does not mean changing your product or service in any way. It just means we use radical intimacy to tailor your current offers to perfectly suit each prospects needs.

And it also allows us to charge much higher prices with less resistance than offering a one-size-fits-all solution…again, usually WITHOUT changing the deliverables of your product or service in any way.

How Does Radical Intimacy In Your Product Launch Work?

Here’s the process in a nutshell:

  • We reach out to your database with a very specific offer angle and invite them to raise their hands if they are interested. This is sometimes referred to as an ‘Invisible Launch’ because only those people who respond ever see the rest of the promotion. This allows us to ‘Launch’ several times a month using different ‘angles’
  • We then have an intimate 1 on 1 conversation with those who raise their hands over email or DM (no phone calls) to uncover their specific ‘Present Pain’ points. We then use what they tell us and either qualify or disqualify them as ideal prospects for our offer
  • For qualified prospects, we personalise the offer specifically for them (without changing your deliverables) to make it a ‘Hell Yes’ decision they find difficult to turn down
  • For people who aren’t ideal prospects for our offer, we may direct them to another offer, or “close the file” on them for now depending on how our conversation goes
  • We continue inviting people to raise their hands using different angles based on what we learn from our previous conversations. This is how we can often convert 30% of an entire audience over time…

So if this sounds interesting and you have a bunch of prospects who:

  • Are costing you money just sitting on your email list, including dormant, un-engaged and low engagement subscribers, or who are not opening many of your messages
  • Are ignoring you in a Facebook Group, LinkedIn Group, a Skool Community, or on any other online platform
  • Have given you their home or mailing address so we can send them offers by Direct Mail
  • Or are anywhere you can easily contact them to make an offer…

…then we should get to know each other, because over time I can probably help you turn a higher percentage of those people into buyers.

There are no up-front fees or monthly retainers, and I only get paid after you get paid.

If you’re interested or even just a little curious, feel free to DM me at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

I’m looking forward to talking with you in the near future.

Warm regards,

Rocky Tapscott

P.S. While I’d love to help everybody, I can only work with a small number of new clients each month, so even if you’re just curious about whether this opportunity is for you, get in touch by DM at http://m.me/RockyTapscottVIP or email me at rockytapscottvip@gmail.com

This DOUBLES Your Product Launch Sale Price

Doubling your product launch sale price is simply a matter of Pre-Selling prospects BEFORE they see your offer…

…and then offering them the EXACT SOLUTION what they told you they are happy to pay for.

It doesn’t matter what you sell.

NOBODY wants to pay for a product or service.

But EVERYBODY wants solutions to their problems or a way to have their desires met.

And solving those problems or meeting those desires is what you must focus on if you want to double your prices and make  lot more money from your launches.

EXAMPLE: NOBODY wants to pay $2k for Product Launch Formula, and then do the work required to implement what it teaches.

But EVERYBODY wants some combination of the benefits of:

  • having more money to spend on what they want
  • more free time to spend doing what they want
  • more toys or “stuff” to play with or show off
  • a nicer, safer, more luxurious home
  • more holidays to spend downtime with those they love
  • more travel to see the World
  • more respect from family, friends and peers
  • more of the feeling of being self reliant and knowing they can handle anything that gets thrown at them…

…and a thousand other things besides.

And all of these things and more are on the table for Product launch Formula owners.

Yes it’s 2 grand to get started.

And there will be a few dozen hours required to go through the training and implement your first product launch.

But once you have that down pat, you can most likely outsource everything from there or hand it over to a part of full time staff member.

And if you choose to purchase PLF through my affiliate link (and your purchase is credited to me), I’ll personally help you to get all of this nailed down (full details here).

Taking the leap and joining me and the other PLF Alumni inside Product Launch Formula will be the start of an adventure.

I hope you decide to join us.

Warm regards,

Rocky Tapscott

P.S. If you don’t know the first thing about Pre-Selling your audience and offering them exactly what they want to buy, no problem. I can help you with all of that as well as the opportunity to earn the full price of PLF back within 14 days as long as you have even a small audience or email list., Check out my PLF Bonus offer here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Why Contrast Is Critical For Your Product Launch Offer

Before we ever make an offer during any product launch, it’s critical we have already Pre-Sold our prospects on the contrast between their current plan and your new, clearly different and desirable NEW plan.

This is one of the main goals of our pre-launch content. Our PLC needs to highlight the stark contrast between what they have been trying to get the result they want (that hasn’t worked for them), and how our New Plan can help them to get there.

If your Pre-Launch and Launch content can paint a contrast with what they are currently doing…or against your competitor’s offers….

People can make up their minds in SECONDS or minutes…

They won’t have to think so hard (for every few seconds somebody has to THINK about your offer, your chances of making a sale quickly decrease).

When they don’t have to bust their brain, and they can clearly see the contrast from what they are doing to what you are offering…

They won’t say, “I need to think about it, ” “Now’s not a good time,” or “I need to ask my dog’s best friend.”

Most likely if you use contrast more throughout your product launch copy…

…you may not even need new multi-step franken-funnels…

…or 60 minute sales calls…

or 2,000-word emails to get people to say, “Yes! I’m IN!”

Clearly showing people this contrast is like applying wallet lube to your sales process.

I’d love to hear your results if you test this in your business.

Warm regards,

Rocky Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.