Product Launch Outsourcing – Evaluating And Hiring Freelancers

In this previous post, we looked at how to create a compelling advertisement that will attract the most qualified outsourcing candidates to help you with your product launch outsourcing.

Today we’re going to look at Step Three: Evaluating And Hiring Freelancers.

Because you’ve crafted such a good ad, you’re probably going to attract plenty of people offering you a variety of bids and turnaround times for your project.

So here’s how to evaluate your options…

Step 1: Check the Freelancers’ Feedback

If you’re hiring through a freelancing platform like, then you’ll have access to his or her ratings and feedback.

The key is to look for multiple good ratings from multiple people over an extended period of time.

That last part is important.

Sometimes freelancers who are new to a site can gather a lot of great ratings in a short period of time, such as a month or so.

They look like stellar candidates. But then, for a variety of reasons, the quality of their work can start to suffer, and/or and their delivery times can blow out substantially.

That’s why you want to look for someone who has a long, established history of providing great work, which demonstrates their professionalism and attention to detail.

TIP: Plug the freelancer’s name and/or company name into Google to uncover still more information about his business history, professionalism and quality of work.


Step 2: Browse the Freelancers’ Portfolios

Next, you want to make sure the freelancer does good work.

Take a look at samples of their work, and see if they matche your expectations.

If you don’t see a sample in the portfolio that is similar to what you’re doing, ask for one.

Step 3: Ask These Key Questions

As you evaluate freelancers, ask yourself the following questions:

1. Did the freelancer send a personal reply along with his bid?

Many freelancers bid on every project without even really understanding the project, and then they send generic responses along with their bid.

If a freelancer sends a personalized response that includes details about the project, that shows you they’ve read and understood the project.

2. Have they completed projects similar to the one you’re proposing?

f there is a certain type of skill set required to complete your project, then be sure your freelancer has experience.

For example, if you’re creating an games app for iPhones, then make sure your developer has experience creating both iPhone apps AND game apps.

3. Are there any red flags warranting choosing a different person instead?

For example, if your Google search reveals that a freelancer has complaints from his business partners, that’s a red flag that he may eventually get complaints from customers too.

Go with your gut. If it’s telling you something isn’t right, believe it.


Step 4: Review the Candidate’s Rates

You don’t want to shop around based on cost alone, which is why this is not the first step of this process.

Once you’ve created a smaller list of the highest-qualified candidates, then review their pricing to see which of these people fall into your budgeted range.

You can then hire the most qualified candidate within that range.

So now you know how to evaluate and choose the most qualified outsourcers.

But there’s one more critical thing you’ll need to know if you want to get the best results, and that’s how to manage your projects without taking up too much of your time.

And that’s what we’ll be covering for you in the next post.

Warm regards,


PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.