Tag Archives: outsourcing

3 Ways To Use Outsourcing To Grow Your Business & Free Up Your Time

Outsourcing a host of specific tasks and activities is an incredible opportunity for you to grow your business while you perform only your most valuable work you love to do.

That’s because if you try to do everything in your business all by yourself, you’re going to run out of time every day to do what you need to do.

Sure, your business will still grow if you try to do everything yourself… but very slowly.  However a set of tasks you have and may take you months to complete may only take a few days or a week to complete when you hire professionals to do them for you.

But this doesn’t mean you can just willy-nilly toss your money at freelancers and expect your business to grow automagically. Truth is, you need to be smart about outsourcing.

Your business is full of hundreds of tasks, so you need to invest your resources in the tasks that will accelerate your business growth. These essential tasks fall into three categories:

  1. Identifying Gaps. These are the gaps in where your business is now versus where you want it to be.
  2. Creating or Upgrading Assets. These are items like products which generate profits.
  3. Improvements & Upgrades. These are the tasks you outsource which allow you to make better use of your own time.

Let’s look at each of these categories in more detail…

Outsourcing Category #1: Gaps

I don’t know a single business owner that doesn’t have gaps in their business, which is the distance between where they are and where they want or need to be. I’m sure you have gaps too, such as:

  • Places where you’re stuck and can’t move forward. For example, you can’t finish the copy for a product until the product is finished. You can’t put the sales copy on a site until the website is up and running.
  • Things you don’t know how to do. For example, perhaps you don’t know how to set up a WordPress blog or write sales copy
  • Places where you face a deadline that you can’t meet. For example, perhaps you promised your partners a specific date for a product launch, but now you know your deadline was overly optimistic and you won’t be able to meet it.
  • When life gets in the way. Perhaps something has happened in your personal life, such as a death in the family, illness or a new baby. Outsourcing can keep your business running and profitable while you deal with personal issues.
  • When you face an unexpected crisis. Perhaps your website got hacked or your computer crashed. Outsourcing can help you get back up and running.

So as you can see, there are quite a few things you can outsource in this category, depending on your wants, needs and your business goals.

Let me give you some specific examples of tasks you can outsource that will help you fill in the gaps in your business:

  • Set up a website. This includes designing the site and installing any necessary scripts.
  • Manage the technical details of your website on an ongoing basis. For example, you could hire someone to manage your databases and update your scripts.
  • Create an autoresponder series. You could have this person create a five-part mini course designed to promote a specific product.
  • Plan a pay per click advertising strategy. This person could also manage your PPC advertising campaigns on an ongoing basis.
  • Plan a social media marketing strategy. You might have someone plan one aspect (such as Facebook marketing), or help you plan and integrate all major social media platforms into your overall marketing plan.
  • Find and recruit affiliates. This person could also manage your affiliate program on an ongoing basis, such as by running contests, sending out motivational emails to affiliates, sending payments (if you’re using a self hosting affiliate program), and other management tasks.
  • Create content for your blog. This includes ongoing how to articles, tips articles, product reviews and other content.
  • Write content for guest blogging. You can also hire someone to locate these sorts of lucrative guest blogging opportunities, and contact the blog owners on your behalf.
  • Create a sales letter for your site. Your copywriter can also create other sales materials to support the sales letter, such as a video sales letter script, solo emails and pay per click ads.
  • Write a report. This could be a freebie to get people into your sales funnel, a paid product, or a bonus product to go along with your main offers.
  • Design an infographic. You can hire someone to put together the design only, or you can hire someone to do all the research as well.
  • Develop an app. This could be a lead magnet or a paid product. It might even be a web-based app you offer to members of your membership site.
  • Improve conversions. This person could test, track and tweak your sales letters, ads and overall marketing campaigns.
  • Scout out lucrative advertising opportunities. This person can find ad venues and report back to you about the cost, the site’s demographics, as well as their impressions of the overall quality of the site. 
  • Arrange interviews and other publicity opportunities for you. For example, your person can land interview spots with local media, as well as national outlets such as talk radio. This person can also create and submit regular press releases.
  • Convert your text products into other formats. For example, this person could convert a book into an audio, video or even a Kindle book.
  • Optimize your website for the search engines (SEO). Your SEO specialist can optimize your site’s structure and content, as well as do a link-building campaign.
  • Plan a viral marketing campaign. Your consultant can help you design content and campaigns that are likely to go viral. Some freelancers even have connections or networks to help kick start the initial viral effect.
  • Plan a sales funnel. If you tend to get caught up in the small details and not see the big picture, you may want to hire someone to help you plan your entire sales funnel.
  • Do market research. This will help you identify profitable niches and products.

Think of it this way:  outsourcing in this way allows you to reach a place where you make money that you would otherwise miss out on.  Why not spend $25, $100, or $500 in order to make two, five, or ten times more?

Example: Perhaps you pay someone to create a report that costs you $300. Over the next couple of weeks you sell a couple of hundred copies of this report for $10 a pop ($2000 total), which builds your customer list and nets you a profit of $1700. That’s a good way to grow your business.

Now let’s look at the next category:

Category #2: Assets

These are the aspects of your business that directly turn a profit for you today as well as over the long term. If you were to sell your business, you’d be able to sell these assets as part of the business.

Your assets include things such as:

  • Reports
  • Ebooks
  • Videos
  • Audios
  • Apps
  • Websites
  • Your mailing lists (customers, prospects and joint venture/affiliate lists)

… and any other products or properties you own.

This category is all about your return on your investment (ROI). You pay $X for a particular asset, and then you make $Y in profit.  Let me give you specific examples:

Example 1: A Video Product

Let’s suppose you’re creating a step-by-step “how to” video product in your niche. Let’s suppose you get someone to create the script for you for $500, and you get someone else to create the video for $1500. That’s a $2000 investment.

Now let’s suppose you sell this product for $40. Once you hit 50 customers, you’ve recouped your investment. Every customer thereafter is a $40 frontend profit, and everything you make on the backend is yours to keep.

Example 2: A PLR Package

There are two ways to go with this example.

·      The first way is to create a PLR package that you sell to others. For example, perhaps you get a product created for $1000, and then you charge $100 for the PLR (private label rights) license fees. After the 10th license you’ve recouped your investment, and every sale after that is profit.

·      The second example is to purchase PLR content and then hire someone to tweak the content. This example has a bigger potential for long-term profits, since you can sell the content for as long as you want. (E.G., there are no license limits.)

For example, you purchase the content and license for $100. You pay someone else another $100 to tweak the product so it’s more unique. That’s a $200 investment. Now you sell this product for $15. By the time you’ve made your 14th sale, you’ve already more than recouped your investment.

Example 3: An App, Plugin or Other Software

Software products tend to be among the most expensive to outsource, due to both the skill involved and the time it takes to code and develop this sort of project.  However, you can often charge a premium price for these products as well.

For example, let’s suppose you get a piece of software developed for $5000, and you charge $197 for the end product. It just takes 26 sales before you’ve recouped your investment and you’re starting to pocket a profit.

Example 4: A Turnkey Package

Let’s suppose you want to sell a new product and outsource the whole enchilada. Below you’ll find an example of the cost for each piece of this package:

·      The main product (an ebook), $1000

·      Two bonuses, $700

·      A freebie report to get people onto the prospect mailing list, $300

·      The sales letter to sell this package, $1000

·      Someone to set up the website (such as installing WordPress), $200 

That’s $3200 total.

Let’s suppose you sell the product and bonuses for $50. You just need 64 sales to recoup your investment. But the cool thing is you’ll have all these assets that you can profit from for years to come, including the product, two bonuses, the freebie, the customer mailing list and the prospect mailing list. Together, this collection is darn near priceless.

Do you see how this works?

So now let’s have a look at the final important category…

Outsourcing Category #3: Upgrades

The idea here is that you outsource so that you can “upgrade” the use of your own time.

For example, you can outsource:

  • Things you don’t know how to do. Sometimes your time is better spent working on high-value tasks as opposed to learning how to do certain other tasks.

For example, maybe outsourcing an infographic is smarter than taking the time to learn how to do it yourself. Or perhaps you’d rather hire someone to develop your site as opposed to learning the coding language yourself.

  • Things you don’t want to do. If you really just hate a task, you may find yourself procrastinating on it, or you may find yourself rushing through it and not getting a very good end result. This is the sort of stuff you can outsource.

For example, if writing a blog posts is worse than pulling teeth for you, then outsource it to someone else. Or if you hate messing with the accounting and tax end of your business, then get yourself an accountant to keep the books.

  • Things you’re not very good at. Maybe you know a certain task just doesn’t fall in your skill set, in which case you should outsource.

For example, you can hire someone else to create the graphics for your site. Or perhaps you find that your sales copy couldn’t sell shoes to Imelda Marcos, in which case you can hire a good copywriter to do this work for you.

  • Low-value tasks. Even if there are certain things you know how to do, your time would simply be better spent elsewhere.

For example, hiring someone else to deal with the day-to-day customer service inquiries frees your time to focus on a high-value task, such as finding joint venture partners.

So, the bottom line is that you can outsource many tasks to grow your business. However, be smart about it, because your business will grow even faster if you focus on Gaps, Assets and Upgrades.

I’d love to hear how from you in the comments below on how you are outsourcing tasks and activities in your business.

Talk soon,

Rocky

P.S. Outsourcing your list building activities are are great way build your email list, but as we’ve discussed in other posts, running a Product launch is one of the fastest ways to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Product Launch Outsourcing – Managing Your Outsourcing Projects

So far in this series on getting help with your product launch, we’ve covered…

…knowing when and what to outsource, how to write a compelling ad to attract the most qualified people, and how to recruit the best person for your needs.

In this message, we’re going to look at Step Four: Managing Your Product Launch Outsourcing Projects

Once you hire one or more people to complete a job, it’s up to you to manage the project.

Here’s what you need to know to make everything go more smoothly:

• Make your expectations clear. Same as when you’re writing a project ad, you need to be clear about your expectations.

For example, if you prefer files to be delivered in a Zip file, let your freelancer know.

If you want them uploaded to DropBox, be clear about it.

Your freelancer isn’t a mind reader, and you’ll get better results when you are very clear about what you want.

• Explain what you like and want more of. When your freelancer does something the right way, let them know you’re really happy with the work and that you want more work in that style.

For example, if you hire a video producer who adds a “doodle style” demo to a video that you really like, let them know what you liked about it and that you want more videos like that.

• Let them know how often you want updates/communication. Some people prefer daily updates, some prefer every other day, some are fine with weekly or twice-monthly updates.

You need to be clear upfront about what you want.

TIP: You may ask for more frequent updates in the beginning, and then request less frequent communication once you and your freelancer have established a good relationship.

Be sure your freelancer knows you’re always available for questions, and let them know to alert you immediately whenever there is a problem or potential problem.

• Provide the required resources and information. In other words, give your freelancer the tools he or she needs to complete the job.

For example, if you’re asking your freelancer to write an article, provide resources with the facts and other information needed to complete that article.

• Consider giving a bonus for exceptional work. This bonus might come in the form of a direct financial reward on top of the regular payment, which is the preferred bonus for most freelancers.

However, in some cases you might give your freelancer a gift certificate to their favorite restaurant or another surprise reward for exceptional work.

• Praise good work along the way. Obviously, your freelancer is doing the work in exchange for money.

However, frequent praise for good work can make the project feel much more rewarding for your freelancer.

TIP: Praise for good work helps build a good relationship between you and your freelancer.

In turn, a freelancer may make special accommodations for you in the future, such as scheduling your projects first or giving you an unexpected discount.

• Be cordial and specific when tweaks are needed. From time to time your freelancer may not complete the work exactly as you envisioned.

Your first step is to go back to your brief and written communications to check if you were clear about what was needed.

Then politely let the freelancer know what specific tweaks you need to complete the project.

TIP: If the fault rests with your communication, then take responsibility for not being more clear, pay for the necessary corrections, and vow to do better in the future.

• Be aware of time zone differences. In addition, ask your freelancer their preferred hours for conference calls and other communications.

For example, someone may have a six-hour time difference from you, but they may be night owls or early risers who work much the same hours as you do.

TIP: If you’re hiring someone from another country, be aware of holidays, power outages and other circumstances that may affect your freelancer’s regular work days.

Also, if you’re in the United States and you hire someone from a country like Australia, take note that while you’re right in the middle of your Friday, they’re already into Saturday (and thus they may not be working).

• Complete the project with appropriate feedback. Here you should mention both the good things, and the things you want changed for the future.

Then be sure to follow up with a prompt payment to close out the project. (In other words, once your freelancer has delivered the final project, review it quickly so that you can make the final payment promptly.)

One last tip: if you’re using an outsourcing site, then communicate through the channels provided on the site.

This offers you some degree of protection in case there is a problem, plus it helps ensure that you’re not sending emails back and forth that may end up in a bulk email folder or otherwise get lost.

Now let’s wrap things up…

Closing Thoughts

Now that you know the four-step process for finding, hiring and managing people to help you with your product launch or with ongoing business activities, you too can start enjoying the results soon!

While the entire process can take some time upfront to comb through candidates to find the ones most suited for your needs, it’s time well spent.

So get started on the process today, and start reaping the rewards of hands-free outsourcing!

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Outsourcing – Evaluating And Hiring Freelancers

In this previous post, we looked at how to create a compelling advertisement that will attract the most qualified outsourcing candidates to help you with your product launch outsourcing.

Today we’re going to look at Step Three: Evaluating And Hiring Freelancers.

Because you’ve crafted such a good ad, you’re probably going to attract plenty of people offering you a variety of bids and turnaround times for your project.

So here’s how to evaluate your options…

Step 1: Check the Freelancers’ Feedback

If you’re hiring through a freelancing platform like Upwork.com, then you’ll have access to his or her ratings and feedback.

The key is to look for multiple good ratings from multiple people over an extended period of time.

That last part is important.

Sometimes freelancers who are new to a site can gather a lot of great ratings in a short period of time, such as a month or so.

They look like stellar candidates. But then, for a variety of reasons, the quality of their work can start to suffer, and/or and their delivery times can blow out substantially.

That’s why you want to look for someone who has a long, established history of providing great work, which demonstrates their professionalism and attention to detail.

TIP: Plug the freelancer’s name and/or company name into Google to uncover still more information about his business history, professionalism and quality of work.

Next…

Step 2: Browse the Freelancers’ Portfolios

Next, you want to make sure the freelancer does good work.

Take a look at samples of their work, and see if they matche your expectations.

If you don’t see a sample in the portfolio that is similar to what you’re doing, ask for one.

Step 3: Ask These Key Questions

As you evaluate freelancers, ask yourself the following questions:

1. Did the freelancer send a personal reply along with his bid?

Many freelancers bid on every project without even really understanding the project, and then they send generic responses along with their bid.

If a freelancer sends a personalized response that includes details about the project, that shows you they’ve read and understood the project.

2. Have they completed projects similar to the one you’re proposing?

f there is a certain type of skill set required to complete your project, then be sure your freelancer has experience.

For example, if you’re creating an games app for iPhones, then make sure your developer has experience creating both iPhone apps AND game apps.

3. Are there any red flags warranting choosing a different person instead?

For example, if your Google search reveals that a freelancer has complaints from his business partners, that’s a red flag that he may eventually get complaints from customers too.

Go with your gut. If it’s telling you something isn’t right, believe it.

Next…

Step 4: Review the Candidate’s Rates

You don’t want to shop around based on cost alone, which is why this is not the first step of this process.

Once you’ve created a smaller list of the highest-qualified candidates, then review their pricing to see which of these people fall into your budgeted range.

You can then hire the most qualified candidate within that range.

So now you know how to evaluate and choose the most qualified outsourcers.

But there’s one more critical thing you’ll need to know if you want to get the best results, and that’s how to manage your projects without taking up too much of your time.

And that’s what we’ll be covering for you in the next post.

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.