If you are about to use the Product Launch Formula to launch (or relaunch) a product or service, this one piece of advice could be the difference between an amazing success or crickets when you make your offer.
The most important factor when it comes to selling ANY product is your offer. Unfortunately most people totally screw this up and their results reflect that.
The come up with an offer they THINK people will want to buy instead of KNOWING exactly what they want (and the reasons behind their buying decisions).
So we need to go to the best person in the world to GET ADVICE on how to make people fall over themselves to buy your offer!
Real Life EXAMPLE:
If you ask a marketer who are the people most likely to buy a milk shake EVERY DAY and why.
They’ll most likely say something “sugar addicted” people who can’t say no to a sweet or sugary drink.
You could ask 100 marketers the same question, and most of them will be WRONG.
Some of them might get close to the right answer.
But if you want to hit the exact reason some people will buy a Milkshake every day…
… the best option would be to sit in the drive thru at Wendys or McDonalds and ask CUSTOMERS, “How often do you buy a Milkshake?”
And then ask the people who buy one every day: “What has you purchase every day?”
And do you know what they might say?
“I buy because I get bored shitless on the 45 minute drive to work.”
By knowing this you know PRECISELY who to target.
You know how you might make your product even better.
Did you ever wonder why Milkshakes are so thick you have to work like crazy to suck the shake through the straw?
Because they wanted to make drinking the shake a SLOWER process…because people had to spend 30 to 90 minute driving to work and it makes the trip more enjoyable.
Want people to clamour over each other to buy when you are using Product Launch Formula?
Stop sitting in the corner trying to come up with the perfect offer for your product or service on your own.
The SUREST way if you want it to rain sales and money using the Product Launch Formula process…
… is to ASK your customers at the POINT OF SALE or as close to the point of sale (before or after) as possible.
And then plan your product and your Product Launch offer around what your customers have told you they want more than anything else.
If you’d like to learn more, Jeff Walker is about to start his annual Product Launch Formula Masterclass where he’ll break down the entire process for you by using a Dramatic Demonstration.
You can register for the Product Launch Masterclass training here to watch how he does it.
See you there.
Warm regards,
Rocky Tapscott
Product Launch Strategy
Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.