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How To Leverage Your Product Launch List To Double Your Profits

One of the biggest benefits you’ll get from running a Launch based on the Product Launch Formula process is the way you can leverage your product launch list to double your profits as you go through the pre-launch and launch process.

NOTE: If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

This works out especially well if you use a JV Launch where you have other people send you their prospects in exchange for a referral fee when somebody they sent buys your product.

Now having built your list with a launch, one of the keys to leveraging this asset is to continue to put popular offers in front of your audience after your launch is complete. It’s usually best if you sell your own products and services because these tend to put the most gross profit in your pocket.

But not everybody on your list will buy your stuff (in fact probably only 10% of them will) but those people are always buying other products and services related to what you sell. So why not find out what else they are buying and let them buy it from you instead of somebody else?

And the great thing about promoting great products as an affiliate is that anything you earn is 100% profit. The merchant takes and processes the order, looks after customer support, manages any refunds, and does all of the backend stuff required to make the sale.

Then they send you a cheque or pay you via Paypal. Pretty cool gig.

The thing is you can’t just run over to ClickBank or some other affiliate network, grab any old product to promote, and expect an avalanche for sales and commissions. If you want to make your affiliate sales “P.O.P.,” then check out this simple formula:

• Pick the Right Product
• Offer a Bonus
• Presell the Offer

Let’s take closer look…

Pick The Right Product

A little research upfront will save you frustration down the road. That’s why you’ll want to follow these steps and tips when deciding what to promote…

Choose Something Popular

Affiliate sites like ClickBank let you specifically choose popular products that are selling well, so be sure to do your research and choose an in-demand offer.

Review the Product Yourself

Even if the product sells well and gets good reviews, read and use it yourself to be sure it’s something you’ll be proud to promote. The best products and services to promote are those you use and love personally. Things you can talk about honestly and be happy promoting.

Research the Vendor

If you’re unfamiliar with the seller, search their name and business name in Google to be sure they have a good reputation in the niche. Avoid anyone with red flags such as poor customer service, poor quality products, not paying affiliates, using black hat marketing and so on. It’s your reputation on the line here. Be careful to protect it and always work in your customer’s interests.

Check the Sales Page

Now you need to take a look at the sales page. First, check that it looks professional and is well-written. You might also ask the vendor what sort of conversion rate it’s getting.

Secondly, be sure there aren’t sales leaks or attempts at commission hijacking. These are any unnecessary links or promos that are likely to dampen conversions.

For example, if a popup window appears that offers a discount if someone clicks a link, check if that link still rewards you (the affiliate).

Another example: if there is a one-time offer or other upsell/cross-sell, be sure your affiliate link doesn’t get stripped if people take advantage of these offers.

Another example: check the sales page for payment options that don’t track and credit affiliates. Some people will do whatever the can to screw affiliates. We don’t want to work with these people.

If the product checks out, then move to the next step…

Offer a Valuable Bonus that Enhances the Product

If you look around your niche, you’ll notice that you certainly aren’t the only person who’s promoting this particular offer. In fact there may be dozens or even hundreds of others all promoting the same thing.

And while the vast majority of these people aren’t really “true” competition (since most just throw a banner up on their site and call it day), you definitely will have SOME competition. If you want to generate sales, then you need to stand out from these other serious affiliates.

How? By offering a bonus to anyone who purchases the product through your affiliate link.

TIP: You should also work to stand out in a broader sense, by becoming a trusted “gatekeeper” who only promotes solid offers and who only sends the best content to your list.

The keys to a good bonus are as follows:

• It’s in-demand. As always, do your market research to see what your audience wants.

• It’s valuable. This should be something that your market would eagerly pay for (in some cases, it may even be something that you currently sell that you’re offering for free)

• It’s easy to deliver. Ideally, it should be a digital product that you can deliver to your customers automatically.

• It’s highly related to the main offer. This is the most important key to offering a bonus – it should be something that actually enhances the users’ experience of the product and makes the entire offer more valuable.

For example, if the main offer is an organic gardening guide, you might offer a pest-identification and eradication video. Or if the main offer is a dieting membership site, you might offer a free set of low-calorie cookbooks that fit in with the dieting guidelines being taught inside the site.

Your bonus could take a variety of forms, including membership site access, private group access, ebooks/reports, videos, audios, tools (such as worksheets, checklists, templates and similar), software/apps, and similar.

Note: High-value bonuses like personal coaching are likely to create plenty of conversions, but they may also create a time crunch for you. If you do decide to offer a service, then make sure you only promote it with high-ticket offers, and you may also limit the number available so that you don’t fall behind.

Now the final step of the “P.O.P.” formula…

Presell the Offer

It took me YEARS to truly understand how to pre-sell effectively, but when done correctly it is an extremely powerful strategy. Even if the product has a pretty good sales page that makes an irresistible offer, you still need to warm up your audience before they land on the sales page. You do this by telling your audience about the emotionally-charged benefits they will get when they order, as well as the additional benefits they will receive when they buy with your bonus included.

Here’s the key: don’t just send out one email and expect a bunch of sales. Instead, create a series of three to five emails promoting the affiliate offer.

For example, you might send out a series that looks like this:

Email 1: Introduces the offer, shares the benefits, and promotes your bonus. (Note: oftentimes product vendors will create “copy and paste” emails for you to use. You can go ahead and use these, but make sure you tweak them to personalise them to your voice and for your audience.)

Email 2: Share proof that the product works. Ideally you’ll share your own case study of how well the product works, the results you had, and how your life is better now than it was before.

Email 3: “Last call” email. If there is any sort of special offer going on (such as a Product Launch special), then send an email reminding people the special ends soon. Otherwise, you can use this email to announce your bonus might be going away (at least temporarily), or to cover benefits not mentioned elsewhere or answer frequently asked questions about the product.

TIP: For best results, analyze the product to determine what objections may have to purchasing the product, and then raise and answer those objections within this email. Whenever possible, offer a bonus that helps minimise or even better remove the objections people have for buying.

For example, let’s suppose you’re promoting a dieting guide. And let’s further suppose that one common objection is that busy parents say they don’t have time to cook healthy meals. You can offer a bonus of a cookbook with quick, easy and delicious meals. Not only does this cookbook make a great bonus on it’s own, it effectively handles the “too busy” objection.

Conclusion

Selling affiliate offers is a great way to make money with your newsletter or as stand-alone email campaigns a few times each month. Just be sure to use the sales POP system to pick high quality products, offer an awesome bonus, and presell the offers so people truly understand the benefits and RESULTS they can expect to get when they become a customer.

Of course having a growing email list of people who want to hear from you is a pre-requisite for promoting affiliates products in any sort of volume, and one of the best ways to build that email list is by doing a product Launch.

For a great example of how Jeff Walker has built his list to a huge size using JV launches along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Change The World With Your Book

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Recently as Jeff Walker continued his training lessons in his Product Launch Masterclass, I received an email from an author and the answer I gave him could also help you to change the world with your book.

Now I personally feel his book is something everyone should read, but for it to have the maximum Impact, its message needs to be in the hands (and minds) of as many people as possible BEFORE the US election in November. It is literally that important…

In other words, wide distribution is critical and time is short.

With this in mind, I’ve copied in the essence of the message I sent him below, while removing any identifying information about the author or the topic to protect his privacy.

Here’s what I told him:

_______________

I agree the message in your book is critical for people to hear right now and should be available to as many people as possible. The US (and the rest of the West) is certainly heading down the wrong path. It is so sad to see such a wonderful country being torn apart like it is.

And what happens in the US eventually moves around the World…

Because millions of people need to hear your message before the election or the dark side is going to win, you will need some large and influential partners to help you promote your book and get the message out to enough people to turn the tide in the election in just a few weeks away.

You could do the normal book launch with book signings and interviews to sell a few thousand books (and make a few dollars) before the election, but because time is so short the opportunity for massive change will be lost.

The other (and much more powerful) strategy I see after listening to your interview where you said your mission is greater than selling a few books would be to find those large and influential partners and let them give their audiences a free copy of a downloadable PDF version of the book in exchange for those people joining an email database.

This could have many immediate and long term benefits, including:

Because most people don’t realise how dire the situation is, you might be able to get your book into the hands of enough people before the election to make a profound difference in the results once people realise how high the stakes are.
By asking people for their email address before they can download the PDF book, you could build a list of potentially millions of people with likeminded beliefs. I would imagine a group of people like this with a strong leader such as yourself could move mountains.
Many of those people would be interested in hearing from you on a regular basis and possibly supporting your cause, donating to your work, and/or buying all kinds of products and services you chose to recommend in the future.
A large email database could also help you to create a huge social media platform from which you can influence even more people.

Personally, if I had a message as important as yours and a limited amount of time to make meaningful change, I would be using the this second option.

Having said that, I’m not the best person to help you at the moment because I am going through my own launch and working with a couple of other people helping them with their businesses as well.

I’m not sure whether it fits your budget or not but Jeff Walker has opened up his Product Launch Formula training (PLF), and part of the membership includes to an Alumni group where you can find product launch managers and other people who can be on your launch team.

Jeff discussed this and the other things included with PLF in today’s third live Masterclass call (you can watch the replay here in case you missed it).

I apologise for not being able to personally help you right now, but I hope what I have shared with you here has given you some ideas for making the most of your book launch and getting your message out to as many people as possible.

I’d love to hear how things go.

Warmest regards,

Rocky Tapscott

____________

As you can see, when getting a book with an important message launched but time is critically short, you can go the ‘normal’ way and make a few dollars in book sales but fail to have a meaningful impact…

Or you can defer earning those few thousand dollars, make a massive impact, position yourself as an expert and authority, and build yourself a global platform from which you can instigate real change.

The choice is yours.

Which option would you choose?

Warm regards,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Your Most Valuable Asset When You Are Running A Product Launch

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The most valuable asset you have, especially when you are running a product launch, is your email list.

Period.

Your workers will eventually leave to find better opportunities.

Your marketing will run its course. Marketing campaigns and tactics eventually wear out.

Your products or services won’t be in demand forever. All products and services are eventually replaced or superseded by something else.

If you treat it with respect, nurture the people on it, find out what matters most to them – your list will never fail you and you can never go wrong.

If you want to make your life a heck of a lot easier, never forget that the single most valuable asset you’ll ever have will ALWAYS be your email list.

And you should be spending the bulk of your time growing it, nurturing the people on it, and making irresistible offers that turn those people into repeat customers.

That way, when it’s time for any sort of promotion, from a product launch to a quick sale offer, you people will be happy to hear from you and will respond by buying from you.

Warm regards,

Rocky

P.S. Were you still interested in launching an online business?

Or growing a business you already have?

Over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How to Use Email Personalisation to Boost Your Product Launch’s Response

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If as we discussed in this post you are segmenting your prospects into different ‘buckets’ based on their needs, goals and desires when they opt-in to your product launch email list, you have a wonderful opportunity to boost your product launch’s response by sending highly personalised email messages to those people that allow you to ‘enter the conversation going on inside their head’ as we discussed here.

And being able to enter that conversation allows you to significantly increase your conversions because you can more closely target what you say to what your prospects’ really want.

The most basic way to customise your messages is to use your subscribers’ name at least once in each message.

That’s because one of the sweetest sounds in the English language is a person’s own name. That’s why personalising an email to your audience using someone’s name can help boost your conversion rates.

But there’s a catch: you need to walk a fine line, because over-using someone’s name can also feel like an invasion of privacy. A person’s name is very personal to them, so if someone uses it a lot, the red flags go up.

Perhaps you’ve experienced this yourself at some point in the past.

When you first meet someone and use your name, that’s acceptable. If they use your name again a little later, you start to feel like you’re building a good rapport. But if they keep using your name, you get those sleezy salesman vibes and it makes you want to get away from the person.

The same goes for your emails that you send to your subscribers. If you use someone’s name once or twice, you build rapport. If you overuse it, the strategy backfires and people feel uncomfortable.

So, with that in mind, let’s talk about the right way (the conversion-boosting way) to personalise emails…

Check Your Email Records

The first thing you should do is check that your subscribers are giving you real first names when they join your list.

Obviously, if someone’s real name is “Jane” and they use the name “Mandy” when they fill out your opt-in form, you’ll have no way of checking if they’re giving you a real name.

Instead, what you’re looking for are really obvious cases of someone giving you a false name. For example, they might use a name like “Mickey Mouse” or “Anonymous” or “Testing” or something along those lines. If it’s obviously fake, then you’ll want to do the following:

• Monitor the contact to see if they’re active. Sometimes a person gives a fake name, but they’re very much interested in your content. That’s perfectly fine (see below for the next step).

If they’re not active – and a re-engagement campaign doesn’t help – the you may remove the entire contact. The person may have signed up just to get a freebie, or if you have a single opt-in system someone else may have signed their friend up for your list.

• Remove the false information. If the person is engaged and seems to be a genuine contact, then remove the fake first name so that it doesn’t show up when you personalize emails.

Note: When you personalise emails, be sure that the content will look okay even if a name isn’t included.

For example: “Hi, [Name].” This looks fine even if the name isn’t included.

Another example: “[Name], what do you think?” This would look odd without the name, because of the comma and not having a capitalized first word.

Which brings us to the next point…

Personalise Once or Twice

As mentioned above, you don’t want to overuse the subscriber’s name. That’s why using it once or twice in an email is generally a good rule of thumb.

Here are three different ways to use it:

• Put it in the subject line. This is a good way to capture someone’s attention when they’re skimming their inbox. E.G., “Do you know this secret [Name]?” (Note: proper grammar says there should be a comma there, but I left it out for times when we don’t have a first name available.)

• Include it in the salutation. E.G., “Hi, [Name]”

• Embed it elsewhere in the content. E.G., “What do you think [Name]?”

Generally speaking, you should use it once in either the subject line or in the salutation. Then use it once more towards the middle or end of your content. When you embed it in content, put the name next to the most important thing you want the subscriber to read. That’s because someone who’s skimming your email will likely see their name in the middle of it, so they’ll stop and read the content surrounding it.

And finally…

Use the Word “You”

While you need to use the subscriber’s name sparingly (which makes it more effective), one word you can use generously to great effect is the word “you.” Whenever you use this word often, it means your content is focused on the reader – and that’s exactly what you want to do to keep readers interested and engaged.

Do this: check how many times you use words like “I” or “me,” and see if you can rewrite those sentences to be centered more on the reader by using the word “you.” Your goal is to say “you”, “your” and “yours” 5 times as much as you say “me” or “I”.

E.G., “I’ll teach my best dieting tips” becomes “you’ll discover the best dieting tips.”

PRO TIP: You can use deep personalisation of your email messages by using a tool such as bucket.io which creates quiz funnels by asking a series of questions and then inserting the options selected by subscribers into your followup messages.

For example, let’s say somebody answers your quiz by saying she is a 50 year old woman who enjoys surfing.

If you were renting holiday apartments near the beach, you could use that information in your messages to say something like:

“Women in their 50’s who enjoy surfing tell us they love the Halcyon apartments because the short walk to the beach saves them from having to drive miles to the beach and find a car park before they can hit the waves.”

This is a very cool feature and once it’s programmed it can run seamlessly in the background sifting and sorting your subscribers, and sending extremely personalised messages to them which are very likely to increase your conversions.

Conclusion

As you just seen, a simple way to boost your conversions both during your product launch and for long afterwards is to use your subscriber’s name once or twice within each email you send. When you’re not using their name, then be sure you’re using the word “you” often to keep the focus on your reader, their problems, and how you can help them solve those problems.

Or you can go all hog-wild and using a system like bucket.io to do deep personalisation of your messages to highly target your messages. Just be careful because the more complex your integrations, the more opportunity there is for formatting mistakes to be made.

Make sure you test your messages by reading them on a variety of browsers and platforms so you know your readers experience is going to be consistent and positive.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Use Your JV Launch As A Springboard To Huge Passive Income

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One of the greatest and most valuable benefits of using a JV Launch to grow your email list of targeted prospects is each time you do a Product Launch you are able to contact more and more people.

That’s because even if you don’t have any other products to offer right away, you can find other products and services those people will be interested in buying and promote them as a JV partner or affiliate.

In fact, there are many business owners who make more from promoting other people’s products and services to their audience than they do selling their own stuff. And if you promote subscription based products or services that pay you recurring revenue, this truly is a way to generate a huge amount of passive income that can continue to grow over time.

How Do You Find The Best Products?

When it comes to creating products that sell well, the big key is to find something that your audience REALLY wants. They might also NEED it, but it’s best if they passionately WANT it even more.

Sometimes people want to create a product on a topic that no one else has created before. In many cases, the reason it hasn’t been created yet is because nobody wants it. If you create something no one wants, then you’re going to be disappointed by dismal sales.

Here’s what to do instead: find out what people are already buying, promote it as an affiliate or JV partner initially, and if it sells really well to your audience, you could create something similar (yet BETTER and/or use better marketing to promote it). And that’s exactly what you’re going to learn how to do in this lesson. Take a look…

Find Out What People Want

The very best predictor of what people will buy in the future is to look at what they’re already buying today. That’s why your first step is to find out what people are already buying in your market.

NOTE: We’re talking about evergreen products and services here, not fads. Fads are too unpredictable to determine if they’ll still be selling well next week, next month or next year.

To do this, you’re going to look for three things:

• Bestsellers
• Products with competitors
• Paid ads for specific types of products

Let’s take a closer look:

Bestselling products. If a product sells well in your market (especially over time), that’s a good indication of demand. To that end, you’ll want to check infoproduct marketplaces such as ClickBank.com, Amazon.com and Udemy.com to see what’s selling well in your niche.

Products with multiple competitors. If multiple marketers are creating similar products and services, that’s another good indication that there’s demand for that type of offer. Again, you can search infoproduct marketplaces to find out which types of products have a lot of competitors. You can also run a search for your niche keywords in Google, and check out what your top competitors are selling.

Marketers consistently placing paid ads for a product. Smart marketers don’t keep dumping money into paid advertising if the product isn’t selling well. That’s why tracking ads over time will give you an idea of what’s selling well. One way to do this is to regularly run a search for your niche keywords in Google, and then take note of the paid advertisements. Look for different marketers selling similar offers, as well as marketers investing in advertising a product over time.

As mentioned earlier, you can also quickly test a product for yourself to see if it might sell well before you invest too much time and money creating it. Here are two “quick and dirty” tests:

• Promote the product or service as an affiliate. If your audience seems to really like a particular offer, that may confirm to you that you should create something similar.

• Create a tripwire offer. Let’s suppose you have a big product or you have something in mind, like a multi-module course. You might create an “overview” of this course, or even just create one module, and offer it as a low-cost tripwire. If your audience likes the “lite” product, then you can take that as a greenlight to create the full product.

Take note that you can also create a “lite” product in the form of a lead magnet that you offer to determine demand (while at the same time building your list). Keep in mind, however, that what people request for free may not precisely determine if they’ll purchase the “full” product.

Once you have an idea of what people in your niche want, then move onto the second step of this process…

Create Something Better

Now that you know what your audience wants, about the last thing you want to do is create something that’s just like every other product on the market. Instead, what you need to do is create something BETTER.

The first step in creating a better product is to review the bestsellers in your market to determine their good points and bad points. This means personally reading/viewing the product yourself. You’ll also want to read customer reviews to see what they like and don’t like about a product.

Your goal is to create something that has the big benefits that everyone likes, yet it improves on the weak points of other products.

For example, let’s suppose you’re creating a copywriting course. Perhaps the bestselling products in your niche include a lot of real-life sales letters, case studies and examples. If people really like that, then you’ll want to make sure you include your own (unique) letters, case studies and examples.

Now let’s suppose that one thing that is missing from the competitors’ products are worksheets to help people decide what benefits to showcase, as well as audience profiling worksheets and other tools. You can improve on existing products by including these tools in your course.

The second step in creating a better product is determining how to make it unique. You can do this by:

• Creating unique case studies/experiments
• Telling personal stories
• Offering unique tips
• Providing unique examples
• Offering unique tools such as worksheets, checklists, templates and similar
• Sharing old information in a new way, such as by creating a formula around a step-by-step process
• Positioning the product in a new way. E.G., how is your product different and better than the competing products? For example, do you provide “take action” tools to help people get results quickly and easily?

The point is, you don’t need to create something so fresh and new that no one on the planet has ever seen it before. Instead, you just need to take your information, even if others are teaching the same thing, and present it in a fresh way.

For example, I’ve seen people create unique formulas around processes in the form of acronyms, where each letter of the acronym corresponds to a step of the process. E.G., they might create a five-step S.A.L.E.S. formula for optimising conversions. While others may teach how to optimise conversions, no one else does it using this unique formula—which makes these products stand out from the crowd.

Conclusion

The bottom line here is that you shouldn’t guess what your audience wants. Do your research, find out what they line up around the virtual block to buy, and then create something similar yet better. And if you want to use the email list you built during your product launch to generate residual income, find and then create your own subscription based products and services and promote them to your audience multiple times a year.

And if you’d like to learn more about creating and launching your new product successfully, including seeing how Jeff Walker builds his list using a JV launch and examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How to Get Your Affiliates To Enthusiastically Promote Your Product Launch

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One really good way to drive traffic to your website is to have your affiliates enthusiastically promote your product launch to their audiences using email marketing, paying for ads, writing blog posts and submitting articles and other content on your behalf.

By starting an affiliate program and having affiliates and joint venture partners send their prospect to you in exchange for a referral fee, you can massively increase your sales, and the size of your email list, and only pay for the sales after the funds are in your Stripe or merchant account.

This is what Jeff Walker calls a JV Launch when he covers it in the Product Launch Formula training.

However, many people attempt a JV launch before they are ready which can lead to both the product owner and their partners being disappointed by the results. Before you run your JV launch, you really need to have your ducks in a row which means having everything in place and everything dialled in.

Some of the elements you must have in place are:

Your pre-launch content tested and proven to engage your prospects
Your pre-pre launch, pre-launch, launch and post launch email sequences dialled in and tested for maximum effectiveness
Your sales process complete and tested for maximum conversions
Your payment system hardened with your payment processor notified you will be receiving an influx of sales
Your customer service team trained and ready to help customers with a large number of enquiries

The best way to achieve all of these things is to hold an internal launch where you take your own prospects and customers through your product launch to test everything out. Once you have everything in place, it’s time to approach affiliates and joint venture partners and ask them to join you in your JV launch.

One of the big problems with an affiliate or JV program is that affiliates can promote an offer once or twice and then move onto another product or service. It’s great that you get that surge of sales initially but then everything goes quiet.

It doesn’t have to be that way. Here are some ideas for motivating affiliates and keeping them consistently promoting your offers long after your initial launch is over…

Train Your JV Partners and Affiliates So They Can Be Successful

Not every affiliate who joins your program has the skills necessary to generate sales. That’s why you’ll want to add training to your affiliate center that’s aimed at beginners and specific to your products and services. For example, you can train affiliates to set up lead pages, drive traffic to those pages, and then close the sale for you.

This training can take multiple forms, including:

• A course
• A guide (ebook or report)
• A fixed-term membership site
• A training video (or a video series)

The key to good training is to be as specific as possible about what your affiliates should do and how to do it. For example, don’t just tell them to “start promoting an offer.” Instead, make a suggestion to them about which offer, specifically, to start promoting. Typically, this should be one of your highest-converting offers, because once affiliates make sales, they’ll be eager to keep promoting.

NOTE: If you can provide them with the tools needed to start promoting your offers, that’s even better.

Which brings us to the next point…

Stock Your Affiliate Centre With Sharable and Rebrandable Content

Whether your affiliate program is full of seasoned marketers or beginners, they’ll all benefit from using the sales materials you provide in your affiliate center. Here are the types of materials to create and distribute:

• A rebrandable report that affiliates can give away for free to their audience
• Blog posts they can add to their sites
• Standalone emails
• Email sequences
• Videos
• Social media blurbs
• Short ads for pay per click platforms and similar
• Graphics such as banners and other graphical ads

You might also want to make yourself available for interviews with your top affiliates or those who show the most promise. You can share some of your secrets with them and their audience and then promote the offer using your affiliate’s link.

That way, you both make money whenever someone purchases something through the interview (which may be a text interview, audio interview, video interview, or even a live interview via a webinar). And the affiliate can post the interview on their website or blog which can generate ongoing sales as more people are exposed to your offer.

Motivate And Incentivise Your JV Partners and Affiliates

Another good way to motivate affiliates is to send regular emails to them. These emails can include announcements about new products, sales and other promotions. The idea is to constantly give your affiliates something new to promote (a new product, a new sale, a new rebrandable report to distribute, etc.).

You can also use these emails to showcase successful affiliates in the form of a case study or even a motivational story. E.G., “John James had never made a penny promoting affiliate offers before. But today he’s making $3500 a month selling [Products/Brand Name]. Read on to find out how John does it, and how you can too!”

Give Your Partners Coupons To Give Away

Affiliates and JV partners love promoting your offers using coupon codes because a good coupon tends to boost the conversion rate. For best results, be sure to offer coupon codes with a fast approaching expiration date. This might be a short-lived 12-hour flash sale, a three-day sale, or perhaps a one-week sale.

TIP: Be sure to give your affiliates an early heads up that you’ll be offering coupon codes so that they can plan their promotions well in advance.

Here’s another way to motivate affiliates…

Hold Affiliate Contests During Your Launch And Afterwards

A good way to motivate affiliates to all promote during your product launch is by holding an affiliate contest. For example, you might offer a contest where the top five to 10 affiliates who make the most sales are rewarded with generous cash prizes. Jeff Walker has awesome prizes for the top 20 JV partners each time he launches his Product Launch Formula program.

The contest really makes people work hard to got onto and stay on the Leaderboard because they get bragging rights in addition to some great prizes and incentives.

TIP: Generally, affiliates who know they have no chance of winning the contest are unlikely to promote heavily during a contest. You can further boost sales by offering random-draw prizes that are available to anyone who makes at least one or two sales.

Want an even bigger surge of sales? Then offer an affiliate contest alongside a coupon promotion. This not only encourages your affiliates to promote like crazy, you’ll also see more sales simply because consumers are taking advantage of the discounts.

Conclusion

The bottom line here is that you want to keep things fresh during and after your launch by sending updated content and specials (such as coupons) to your affiliates. Keep them motivated and promoting for you on a regular basis, and everyone will walk away happy with a pocketful of cash.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of affiliate and JV resources people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How to Create a More Profitable Product Launch List Using Segmentation

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If you watch what the owners of extremely profitable businesses are doing, you can often see great case studies in how to create a more profitable product launch using list segmentation. By segmenting your subscribers, you can focus your marketing messages by “entering the conversation that is going on inside the prospects head.”

You can see how it’s done if you watch Jeff Walker as he rolls out his new Product Launch Masterclass – Click Here to watch the process in action.

But the problem with that is there are many different people your product or service could help, but they a range of different “conversations” going on that one-size-fits-all marketing can’t hope to cover.

That’s why the top marketers all segment their prospects into different ‘buckets’ or groups as they join their product launch lists. The fact is if you’re not segmenting your launch list, then you’re not making the most of the opportunity for customisation.

That’s because a segmented list lets you send targeted content and offers to specific groups of people, which in turn means higher conversions for you as you enter the conversation going on inside each person’s head.

For example, you might ask online business owners to check off all the topics that interest them, such as: social media marketing, SEO, list building, blogging, guest blogging, JV marketing, viral marketing and so on. Again, Click Here to take a look at how Jeff Walker is doing this in his Product Launch Masterclass.

Now before we talk about different ways to segment your list, let’s back up for a second and define segmenting a list. Segmenting a list means you separate your main launch list into highly targeted micro lists.

You don’t necessarily need to create separate lists, as most email service providers will let you “tag” people, which you can then send out targeted content to people who possess a certain tag in your database.

The most basic way you can segment your list is by asking one or more questions before asking the prospect for their name and email list. This not only tells you what interests the buyer, but it also ensures you don’t send out an email making an offer to that the person they obviously won’t be interested in.

Now this process goes much deeper than simply segmenting your launch list based on the answers people give you to one or more qualifying questions.

Let’s take a look at some different ways to segment your list or lists and then how to use these segments…

Segment by Lead Magnet

If you have multiple lead magnets (and you should), then one good way to segment your prospect list is by how the person arrived on your list. Specifically, what lead magnet did they request?

For example, you might have a website about getting out of debt and saving money. If someone joins a webinar that’s specific to saving money for a child’s college education, then you can send out highly targeted ads and content that refer to a child. (E.G., “Whether you’re starting to save for college for new baby or a teenager who’s graduating next year, it’s never too late to get started…”

Segment by Product Purchased

Whether someone purchases one product or everything you have, segment your list according to these products. As mentioned, you can ensure you don’t send offers to people who’ve already purchased a particular product. You can also use this information to send highly targeted backend offers once your product launch is over.

For example, if someone purchases a membership into your weight-loss site, then you might send them an offer for personalised nutrition coaching.

This information also comes in handy to segment your list by your very best customers (who buy nearly everything) and those who’ve only purchased an offer or two. For example, you can send out a special bonus or sale invitation to reward your best customers.

Segment by Coupons/Sales

It’s useful to know if a person only buys when there’s a sale, or if they buy at full price too. You can segment your list by who takes advantage of sales, and then send out content that appeals to bargain seekers versus those who purchase for other reasons.

Segment According to How Someone Reached Your Site

Sometimes you might segment people according to which affiliate sent them, if they arrived via your social media page, if they came through a paid advertisement, etc.

For example, if you send out an email encouraging people to follow you on Facebook, then you can exclude the people who already do.

Segment Contest Entrants

Many times contest entrants tend to be “colder” prospects than people who requested a lead magnet. That’s why you’ll want to keep your contest entrants separate, and send out a welcome series of emails to engage them.

Segment by Demographics

Your autoresponder may capture your subscriber’s location automatically when they join your list. This is helpful because it allows you to send out emails to specific locations around the world when you know your audience is likely to be awake.

Aside from location, you can also collect other demographic data IF you think this will be helpful in sending targeted content. However, you’ll need to think through this carefully, because usually you collect this information by asking your audience when they’re joining your list.

Problem is, the more questions you have on your sign-up form, the lower your conversion rate (as any extra “hoop” you add tends to decrease response). As such, only collect extra data if you’re sure it will make a big impact on your conversions.

For example, let’s suppose you’re offering weight loss information. You might want to segment your list by both age and sex, as a 20-something male is going to have different interests and needs when it comes to weight-loss versus a 50-something female.

TIP: One way to collect this data is after someone has already signed up for your list. For example, you can ask subscribers to click one link if they’re a male and a different link if they’re a female, and then give all respondents a free gift just for answering the question. If your autoresponder supports tags, then merely clicking on the link will let you segment the list by gender.

An even better way to find this information is by using a multi-question quiz or assessment that records all of this important data in a database for later use within your marketing campaigns.

Now a few parting thoughts…

Conclusion

While I’ve given you a good jump on different ways to segment your list, these aren’t the only ways to do it. That’s why you’ll want to sit down and think about your specific list and what specific data would be most helpful to you in sending out targeted content and offers.

Note: if it’s data you can collect automatically (without having to ask the user), then go ahead and collect it. It’s better to create segmenting tags and never use them, then to suddenly want to use them but not have them.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How to Brainstorm Product Ideas So You Can Launch Profitable Products One After The Other

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One of the keys to launching a profitable info-product business is to create a sales funnel full of offers that can either be your own products and services or they can come from other people, That way, you have the ability to launch profitable products to new prospects as well as to your existing customers.

This process requires two steps:

1. Coming up with potential product ideas.
2. Researching these ideas to ensure they’re profitable.

You can’t even get to the second step if you’re stuck on the first step. And that’s why over the next couple pages we’re going to focus on how to come up with all the potential product ideas you need. Take a look…

Browse Infoproduct Marketplaces

With this method, you come up with product ideas at the same time as you research them. The idea here is to enter your keywords into marketplaces such as Udemy, Amazon and ClickBank to see what’s selling in your niche.

Take note: look at tables of contents and sales letters, as each chapter/section may provide you with a product idea. For example, maybe a dieting book includes a chapter (or even just a subsection within a chapter) on the topic of high intensity interval training. That’s a product idea for you right there, as you can create report or video on this topic.

Next…

Read Product Reviews

While you’re still in the marketplaces (like Amazon), take time to read the product reviews on popular products. Many times, the audience will share ideas of what they would have liked to have seen inside a product, and each of these ideas can then become a potential product idea for you.

Check Out Your Competitors’ Content

Not only should you see what your competitors are selling on their websites, but you’ll also want to check what they’re writing about on their blogs, in their newsletters, and on their social media pages. Don’t forget to also check out their videos (especially on YouTube) as well as their webinars.

Use Keyword Tools

Still another way to generate product ideas is by using keyword tools like WordRecon.com or WordTracker.com. Simply enter in your broad keywords (like “weight loss” or “gardening”), and the tool will return a list of related phrases your market is typing into search engines.

For example, if you’re searching for online marketing, you might discover that people are looking for “tips for picking a niche” – that’s a potential product idea for you.

Check Your Existing Content

If you’ve been working in your niche for a while, then you already have content on your blog, in your newsletter archives, on social media and perhaps elsewhere. It’s time to check your traffic logs, shares and other activity to see what’s popular.

For example, if you have an article with ten tips on your blog, you could expand each of those ten tips to create a new report.

Another idea: think about how you can combine multiple popular pieces of content to create something new. For example, if your traffic generation articles about Facebook advertising, Facebook groups, and creating Facebook pages are all really popular, that may give you an idea to create a definitive guide to generating traffic on Facebook (both free and paid).

See What Your Market is Asking

You can start by checking your own inbox to see what sort of questions people ask you in your niche. If you have a community (such as a forum or blog), take note of what questions come up repeatedly in your audience. The answers to these questions may give you ideas for products.

For example, if people on your dieting blog keep asking you the best way to shake off those last stubborn 10 pounds, that may give you an idea for creating a product just for people who are almost to their weight-loss goal, but having troubles crossing the finish line.

Another way to find out what interests your market is to visit question and answer sites such as Quroa.com, Yahoo! Answers, or even JustAnswer.com. Every niche question you see on these sites may potentially give you an idea for a product.

For example, you may see a gardener asking a question such as, “What is the best way to get rid of tomato worms?” This simple question can give you multiple product ideas, including:

• A report on how to get rid of tomato worms.
• A video designed to help people identify common garden pests and how to get rid of them.
• A “recipe book” full of organic gardening sprays that gardeners can use to get rid of various pests.

Point is, don’t limit yourself to just the exact idea you see in the question. Do some brainstorming off the original question, and you’re bound to come up with some additional great ideas!

Now the next tip…

Ask Your Market

Another way to come up with potential product ideas is to simply ask your market. This doesn’t have to be a formal survey (though it can be, if that’s what you’d like to do). Instead, you can just post on your blog, on your social media pages, and even in your newsletter asking people what they want.

The key here is to ask open-ended questions (no multiple choice) in order to get as many ideas as possible.

For example:

• “What is your biggest challenge [in the niche]?”
• What [niche] topic would you like to learn more about?

Now a few parting thoughts…

Conclusion

If you walk through all these steps, you should be able to come up with dozens of potential product ideas. As an added bonus, you can use these same methods to brainstorm up ideas for content to write about in your newsletter! In both cases, be sure to research your product ideas to ensure your audience wants them.

If you’d like to learn more about launching your new product successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

How To Profitably Launch ANY Product Or Service

Get Advice & Tips From A Product Launch Formula Owner Since 2008

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