Tag Archives: product launch masterclass

[REPLAY] Launch Your Business Using The PLF Process

There’s a fear that kept me from using the PLF process to launch my 95/5 Gann & Elliott Wave Coaching Program when I first wanted to. It’s one you may have felt (or be feeling) now. And that feeling was “Starting a business is expensive.”

Of course, it can be very expensive if you go crazy with all the bells and whistles – but you really don’t need a lot to get started. 

However starting a business today is a lot easier than it used to be… not that long ago you had to know how to code websites (or hire someone to do it for you). Now there are inexpensive (and even free) tools and templates that will help you create a professional looking website in just a couple hours. 

Bottom line: starting an online business like mine really doesn’t require a lot of overhead. Even better? There’s a way to start a business that lets you get paid to create your first product… and has a crowd of fans just waiting for you to release it so they can tell all their friends.

That process is called a Seed Launch, and Jeff Walker teaches you how to put one together in his free LIVE “Launch Masterclass,” which is going on right now.

Jeff is a well-known online marketing expert who has helped thousands of people (including me!) start online businesses. His methods are behind more than a billion dollars in sales.

And he’s sharing some of his best advice for free in his Launch Masterclass. He’s already done two live lessons, and he’s got another one coming up… plus some awesome extras for you.

You can watch the replays and get registered for the upcoming live session here.

Warm regards,

Rocky Tapscott

P.S. I don’t know if I would’ve started the Gann & Elliott Wave Coaching program if it weren’t for Jeff Walker. I definitely wouldn’t be emailing you. He really helped me – and if you’re interested in starting an online business, I think he can help you too. Click here to join his free Launch Masterclass and get caught up on the first two lessons.

Your Product Launch Emails & Getting People To Click

One of the most important aspects of using the Product Launch Formula process to launch your product, service or business is being able to get people to read your messages and then click on the links in your product launch emails to visit your content.

The whole idea of using pre-launch content (referred to as PLC) is to share the story of your product and why people should ultimately buy from you is to move them from the email to your website where they can consume the content.

But what is the best way to encourage people to read your message and then click through? Here are the steps to achieving that:

Determine the Big Benefit First

Before you write a single word of your teaser, you need to figure out the big benefit of the content. Your reader is going to be thinking, “Why should I click on this link?” – and your teaser needs to answer that question.

Remember to Keep it Short

A teaser may be as short as one line, all the way to several paragraphs. You want to keep it short so that even the most time-pressed subscriber or the person with the shortest attention span will read and act on the teaser. You’ll get examples in just a few moments.

Hook the Reader

A good teaser captures and holds your readers’ interest, and often it arouses curiosity too. This starts with your email subject line, as it needs to be intriguing enough to get your audience to open your email. Then your short teaser needs to be intriguing enough to get readers to click on your link.

Create a Compelling Call to Action

Your reader is hooked, so you drop the link in the end of the email. But don’t assume they’ll click the link. Sure, some people will click on it. But in order to get the highest conversion rate, you need to specifically tell people to click the link and take the desired action.

Now let’s put all these tips to work with a few examples…

Pull It All Together: Examples

Here are a couple examples that show you how to create short, benefit-driven teasers with calls to action:

Example 1:

Let’s suppose you want people to click through to your PLC to learn about copywriting. Here’s an example teaser email…

____________

Subject line: The secret of million-dollar sales letters…

Hi [Name],

There’s one little thing that the world’s best copywriters do that no one else does (not even you). And this one little thing is what creates million-dollar sales letters.

What’s the secret? That’s what you’ll find out in today’s blog post. Read it here:

[link to blog post]

[sign off]

P.S. Some people say I should charge for this information. Maybe I will. But if you’re quick, you can read it now for free on my blog at:

[link to blog post]

_____________

This example presented a big benefit (learning how to create a million-dollar sales letter), and it aroused curiosity to get people to click through. The curiosity started in the subject line with the word “secret.” It continued in the body of the email by using the word “secret” again, and arousing curiosity about what that “one little thing” is that the best copywriters use.

Finally, this example also created a sense of urgency (which is one of the critical Mental Triggers Jeff teaches in PLF) at the end to get people to click the link now (rather than put it off for later). This works if the sense of urgency is genuine. In other words, don’t create “false” urgency just to get the click. Always be upfront and honest with your audience. As I like to say, offer HOPE, not hype.

Next…

Example 2:

Let’s suppose you’ve created a pre-launch video that shows beginners the easiest way to set up a blog. Here’s an example of what your teaser may look like:

____________

Subject line: Set up a blog in five minutes?

Hi [Name],

Every time someone talks about setting up a blog, they throw a lot of technical mumbo jumbo at you. It’s confusing and overwhelming, especially if you’re not a techie.

Forget all that – now you too can set up a blog fast and easy… in as little as five minutes from now.

Ready to take the first step towards your profitable blogging career? Then click here to watch the free video:

[link]

[sign off]

P.S. It’s easier than you think. See for yourself by watching the free video now: [link]

___________

This example showcases the benefit that non-tech people really want – an EASY way to set up a blog. The email starts off by empathising with the reader, and then goes on to say there’s a fast and easy way to do it, and the reader can learn about it for free by clicking the link.

Conclusion

As you work through your Pre-pre-launch, Pre-launch and launch emails, there will be plenty of instances when you need to craft a teaser that gets people to click through to your Product Launch Content. Use the ideas and examples above to start creating more effective teasers that get your readers to click through to your launch content.

For some great examples of how Jeff Walker uses email to send people to his pre-launch content, along with examples of email sequences and case studies from other people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

One Of The Big Benefits Of Being A Product Launch Formula Owner

One of the biggest benefits of being a Product Launch Formula owner for all of these years is the opportunity we have to upgrade to the latest and greatest version of PLF each year for a small investment.

Jeff Walker always looks after his customers and gives us a 90% discount to go through the latest version of the program again as a refresher, or if for some reason we didn’t get around to using what we learned last time to get us motivated again.

Here’s what the upgrade page looks like this year:

A Product Launch Formula Ownerr

Here’s what’s included as part of this years upgrade:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • Closed captioning for the main training modules – giving you the flexibility to watch without sound.
  • A full year of additional Coaching Calls with my in-house team of coaches. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)

Plus You Get ALL the Extra Bonuses:

  • BONUS: my complete “Launching Your List” video training course – this updated course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a coupon for $900 off my “PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. Our plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
  • BONUS: The “Live Launch” training – when I launched PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we’ve been doing it the same way since. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: the Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • BONUS: Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of my “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and we’ll show you how to do it in the bonus.
  • BONUS: 12 Live Sessions with Jeff – To give you extra support in these crazy times… I’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.
  • BONUS: first 200 ONLY: Lead Magnet Crowdsource call – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

So once you become an existing Product Launch Formula owner, you can upgrade to each year’s latest version for a small maintenance fee which this year is $197

I am so looking forward to going through this years newest version of PLF. And I’d love to see you inside the training and also in the Facebook Alumni group.

Click here to learn more about joining Product Launch Formula.

Warm regards,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby