Tag Archives: product launch masterclass

How To Get People To Click On The Links In Your Product Launch Emails

One of the most important aspects of using the Product Launch Formula process to launch your product, service or business is being able to get people to read your messages and then click on the links to visit your pre-launch content

The whole idea of using pre-launch content (referred to as PLC) is to share the story of your product and why people should ultimately buy from you is to move them from the email to your website where they can consume the content.

But what is the best way to encourage people to read your message and then click through? Here are the steps to achieving that:

Determine the Big Benefit First

Before you write a single word of your teaser, you need to figure out the big benefit of the content. Your reader is going to be thinking, “Why should I click on this link?” – and your teaser needs to answer that question.

Remember to Keep it Short

A teaser may be as short as one line, all the way to several paragraphs. You want to keep it short so that even the most time-pressed subscriber or the person with the shortest attention span will read and act on the teaser. You’ll get examples in just a few moments.

Hook the Reader

A good teaser captures and holds your readers’ interest, and often it arouses curiosity too. This starts with your email subject line, as it needs to be intriguing enough to get your audience to open your email. Then your short teaser needs to be intriguing enough to get readers to click on your link.

Create a Compelling Call to Action

Your reader is hooked, so you drop the link in the end of the email. But don’t assume they’ll click the link. Sure, some people will click on it. But in order to get the highest conversion rate, you need to specifically tell people to click the link and take the desired action.

Now let’s put all these tips to work with a few examples…

Pull It All Together: Examples

Here are a couple examples that show you how to create short, benefit-driven teasers with calls to action:

Example 1:

Let’s suppose you want people to click through to your PLC to learn about copywriting. Here’s an example teaser email…

____________

Subject line: The secret of million-dollar sales letters…

Hi [Name],

There’s one little thing that the world’s best copywriters do that no one else does (not even you). And this one little thing is what creates million-dollar sales letters.

What’s the secret? That’s what you’ll find out in today’s blog post. Read it here:

[link to blog post]

[sign off]

P.S. Some people say I should charge for this information. Maybe I will. But if you’re quick, you can read it now for free on my blog at:

[link to blog post]

_____________

This example presented a big benefit (learning how to create a million-dollar sales letter), and it aroused curiosity to get people to click through. The curiosity started in the subject line with the word “secret.” It continued in the body of the email by using the word “secret” again, and arousing curiosity about what that “one little thing” is that the best copywriters use.

Finally, this example also created a sense of urgency (which is one of the critical Mental Triggers Jeff teaches in PLF) at the end to get people to click the link now (rather than put it off for later). This works if the sense of urgency is genuine. In other words, don’t create “false” urgency just to get the click. Always be upfront and honest with your audience. As I like to say, offer HOPE, not hype.

Next…

Example 2:

Let’s suppose you’ve created a pre-launch video that shows beginners the easiest way to set up a blog. Here’s an example of what your teaser may look like:

____________

Subject line: Set up a blog in five minutes?

Hi [Name],

Every time someone talks about setting up a blog, they throw a lot of technical mumbo jumbo at you. It’s confusing and overwhelming, especially if you’re not a techie.

Forget all that – now you too can set up a blog fast and easy… in as little as five minutes from now.

Ready to take the first step towards your profitable blogging career? Then click here to watch the free video:

[link]

[sign off]

P.S. It’s easier than you think. See for yourself by watching the free video now: [link]

___________

This example showcases the benefit that non-tech people really want – an EASY way to set up a blog. The email starts off by empathising with the reader, and then goes on to say there’s a fast and easy way to do it, and the reader can learn about it for free by clicking the link.

Conclusion

As you work through your Pre-pre-launch, Pre-launch and launch emails, there will be plenty of instances when you need to craft a teaser that gets people to click through to your Product Launch Content. Use the ideas and examples above to start creating more effective teasers that get your readers to click through to your launch content.

For some great examples of how Jeff Walker uses email to send people to his pre-launch content, along with examples of email sequences and case studies from other people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

One Of The Big Benefits Of Being A Product Launch Formula Owner

One of the biggest benefits of being a Product Launch Formula owner for all of these years is the opportunity we have to upgrade to the latest and greatest version of PLF each year for a small investment.

Jeff Walker always looks after his customers and gives us a 90% discount to go through the latest version of the program again as a refresher, or if for some reason we didn’t get around to using what we learned last time to get us motivated again.

Here’s what the upgrade page looks like this year:

Here’s what’s included as part of this years upgrade:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • Closed captioning for the main training modules – giving you the flexibility to watch without sound.
  • A full year of additional Coaching Calls with my in-house team of coaches. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)

Plus You Get ALL the Extra Bonuses:

  • BONUS: my complete “Launching Your List” video training course – this updated course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a coupon for $900 off my “PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. Our plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
  • BONUS: The “Live Launch” training – when I launched PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we’ve been doing it the same way since. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: the Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • BONUS: Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of my “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and we’ll show you how to do it in the bonus.
  • BONUS: 12 Live Sessions with Jeff – To give you extra support in these crazy times… I’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.
  • BONUS: first 200 ONLY: Lead Magnet Crowdsource call – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

So once you become an existing Product Launch Formula owner, you can upgrade to each year’s latest version for a small maintenance fee which this year is $197

I am so looking forward to going through this years newest version of PLF. And I’d love to see you inside the training and also in the Facebook Alumni group.

Click here to learn more about joining Product Launch Formula.

Warm regards,

Rocky

How to Use Email Personalisation to Boost Your Product Launch’s Response

If as we discussed in this post you are segmenting your prospects into different ‘buckets’ based on their needs, goals and desires when they opt-in to your product launch email list, you have a wonderful opportunity to send highly personalised email messages to those people that allow you to ‘enter the conversation going on inside their head’ as we discussed here.

And being able to enter that conversation allows you to significantly increase your conversions because you can more closely target what you say to what your prospects’ really want.

The most basic way to customise your messages is to use your subscribers’ name at least once in each message.

That’s because one of the sweetest sounds in the English language is a person’s own name. That’s why personalising an email to your audience using someone’s name can help boost your conversion rates.

But there’s a catch: you need to walk a fine line, because over-using someone’s name can also feel like an invasion of privacy. A person’s name is very personal to them, so if someone uses it a lot, the red flags go up.

Perhaps you’ve experienced this yourself at some point in the past.

When you first meet someone and use your name, that’s acceptable. If they use your name again a little later, you start to feel like you’re building a good rapport. But if they keep using your name, you get those sleezy salesman vibes and it makes you want to get away from the person.

The same goes for your emails that you send to your subscribers. If you use someone’s name once or twice, you build rapport. If you overuse it, the strategy backfires and people feel uncomfortable.

So, with that in mind, let’s talk about the right way (the conversion-boosting way) to personalise emails…

Check Your Email Records

The first thing you should do is check that your subscribers are giving you real first names when they join your list.

Obviously, if someone’s real name is “Jane” and they use the name “Mandy” when they fill out your opt-in form, you’ll have no way of checking if they’re giving you a real name.

Instead, what you’re looking for are really obvious cases of someone giving you a false name. For example, they might use a name like “Mickey Mouse” or “Anonymous” or “Testing” or something along those lines. If it’s obviously fake, then you’ll want to do the following:

• Monitor the contact to see if they’re active. Sometimes a person gives a fake name, but they’re very much interested in your content. That’s perfectly fine (see below for the next step).

If they’re not active – and a re-engagement campaign doesn’t help – the you may remove the entire contact. The person may have signed up just to get a freebie, or if you have a single opt-in system someone else may have signed their friend up for your list.

• Remove the false information. If the person is engaged and seems to be a genuine contact, then remove the fake first name so that it doesn’t show up when you personalize emails.

Note: When you personalise emails, be sure that the content will look okay even if a name isn’t included.

For example: “Hi, [Name].” This looks fine even if the name isn’t included.

Another example: “[Name], what do you think?” This would look odd without the name, because of the comma and not having a capitalized first word.

Which brings us to the next point…

Personalise Once or Twice

As mentioned above, you don’t want to overuse the subscriber’s name. That’s why using it once or twice in an email is generally a good rule of thumb.

Here are three different ways to use it:

• Put it in the subject line. This is a good way to capture someone’s attention when they’re skimming their inbox. E.G., “Do you know this secret [Name]?” (Note: proper grammar says there should be a comma there, but I left it out for times when we don’t have a first name available.)

• Include it in the salutation. E.G., “Hi, [Name]”

• Embed it elsewhere in the content. E.G., “What do you think [Name]?”

Generally speaking, you should use it once in either the subject line or in the salutation. Then use it once more towards the middle or end of your content. When you embed it in content, put the name next to the most important thing you want the subscriber to read. That’s because someone who’s skimming your email will likely see their name in the middle of it, so they’ll stop and read the content surrounding it.

And finally…

Use the Word “You”

While you need to use the subscriber’s name sparingly (which makes it more effective), one word you can use generously to great effect is the word “you.” Whenever you use this word often, it means your content is focused on the reader – and that’s exactly what you want to do to keep readers interested and engaged.

Do this: check how many times you use words like “I” or “me,” and see if you can rewrite those sentences to be centered more on the reader by using the word “you.” Your goal is to say “you”, “your” and “yours” 5 times as much as you say “me” or “I”.

E.G., “I’ll teach my best dieting tips” becomes “you’ll discover the best dieting tips.”

PRO TIP: You can use deep personalisation of your email messages by using a tool such as bucket.io which creates quiz funnels by asking a series of questions and then inserting the options selected by subscribers into your followup messages.

For example, let’s say somebody answers your quiz by saying she is a 50 year old woman who enjoys surfing.

If you were renting holiday apartments near the beach, you could use that information in your messages to say something like:

“Women in their 50’s who enjoy surfing tell us they love the Halcyon apartments because the short walk to the beach saves them from having to drive miles to the beach and find a car park before they can hit the waves.”

This is a very cool feature and once it’s programmed it can run seamlessly in the background sifting and sorting your subscribers, and sending extremely personalised messages to them which are very likely to increase your conversions.

Conclusion

As you just seen, a simple way to boost your conversions both during your product launch and for long afterwards is to use your subscriber’s name once or twice within each email you send. When you’re not using their name, then be sure you’re using the word “you” often to keep the focus on your reader, their problems, and how you can help them solve those problems.

Or you can go all hog-wild and using a system like bucket.io to do deep personalisation of your messages to highly target your messages. Just be careful because the more complex your integrations, the more opportunity there is for formatting mistakes to be made.

Make sure you test your messages by reading them on a variety of browsers and platforms so you know your readers experience is going to be consistent and positive.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your Free Product Launch Formula Masterclass Invitation

Hey, it’s Rocky…

And over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and maybe a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Jeff Walker’s Product Launch Masterclass Has Come Out In The Open

Jeff Walker just took down the “firewall” that was hiding the content from his Product Launch Masterclass. It’s more than 10 hours of content, including downloads, Q&A, the “super secret” sessions… and lots of other cool stuff.

All 10+ hours of video are now on one page, and you don’t even need to opt-in to get it all.
Even crazier…

Jeff just released his “Product Launch Blueprint” — a downloadable 30+ page PDF that walks you through each step of his PLF launch process. It has the entire launch journey mapped out… and he’s giving it away, for free, without even asking for your email address!

Go check it all out while you still can.

Watch the full Product Launch Masterclass here

Warm regards,

Rocky

P.S. If you think Jeff’s Launch Masterclass lessons are awesome (and they are)… then you should definitely check out Jeff’s full-blown PLF training:

Watch the full Product Launch Masterclass here

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Jeff Walkers’ New Training – The Hidden Product Launch Sequences

Jeff Walker just added a BONUS live training to his Product Launch Masterclass, and it’s happening NOW.

Jeff is going to talk about the two “hidden” launch sequences that provide extra power for your launch… and how they can help you go from a single launch to a sustainable business that creates income and freedom way beyond your initial launch.

Click here if you want to get in on it – but you’ve gotta do it quick… it’s happening in just a few hours:

Learn How To Use The Hidden Launch Sequences Here

Warm regards,

Rocky

P.S. I get that it’s a surprise live lesson – if you can’t make it, there will be a replay available… but to watch it, you’ve got to register.

If you’re even remotely curious about how to launch a product, service, or business online, you’re going to love this free training. But it’s only available for a few more days, so check it out while you can. Here’s the link to register.

P.S.P. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Check Out Lesson 2 In Jeff Walkers Product Launch Masterclass

Lesson 2 of Jeff Walker’s Product Launch Masterclass was epic. This one’s all about Your Launch Path and covers the three primary types of launches – the Seed Launch, the Internal Launch, and the Joint Venture (or JV) Launch – and how to know which one you should use in your specific situation.

Here’s the link to the broadcast:

CLICK HERE for the Concierge page

Plus, Jeff covered Launch Stacking and the “Circle of Awesome”.

There’s a ton of goodies for you to check out on that Concierge page. That’s where you can grab the PDF downloads that go with each lesson… plus, he’s just added a bunch of Case Studies, including:

Anne, who started her business at an age most people are retiring – and raked in six figures in her first year

Elliott, who’s been bringing in more per month than many people’s annual salary… and he only started in March

So go check out lesson 1 and lesson 2… you’ll find all the goodies on the Concierge page:

CLICK HERE for the Concierge page

Definitely bookmark that page, if you haven’t already. It has the schedule for the live Masterclass lessons, plus all the links you need, and I’m going to keep adding goodies there.

Here’s The Replay Of Jeff Walker’s Product Launch Masterclass 1

The first live session of Jeff Walker’s Product Launch Masterclass was awesome. The comments (more than 3200!) and interaction from the people who attended were amazing… and many of them stayed on the training all the way until the “Super Secret Segment” that started right at 3 hours and 20 minutes in. Amazing.

If you didn’t get to watch the first session, you can watch the recording which is up here now.

You should try to watch the recording as soon as you can because the second live call is coming up tomorrow, and Jeff will be expanding on what you’ll learn in the first call in the next one.

Check it out here.

Warm regards,

Rocky

3 Profitable Innovations From Jeff Walker’s 2019 Product Launch Formula Launch

Jeff Walker’s next LIVE Product Launch Formula Masterclass broadcast is less than 24 hours away.

Lesson 3 is at 4pm ET/8pm GMT on Thursday September 20th, and you can register here so you don’t miss it (he’s going to give away his 18-page Product Launch Blueprint to download as well.)

Now if you’ve been following along with this launch, you may have noticed several innovations Jeff is using in this PLF launch. They include:

1. Lead Segmenting AFTER Collecting An Email Address

In previous launches, Jeff and most other people using the PLF process have segmented people before they collect their email address. I’m guessing testing over hundreds of thousands of opt-ins showed that more people continued with the opt-in after giving their email address before segmenting than after.

This makes sense, because while segmenting allows you to personalise your content, it also adds a certain amount of “friction” to the process. Some people will either balk at being segmented, or may be confused and not continue with the opt-in.

However, commitment and consistency (one of the strong mental triggers Jeff talks about in Product Launch Formula) means people will often push through barriers to complete a task once they have started it.

Therefore, once a person has entered their email address (they’ve started making a commitment), they are more likely to continue through the opt-in process (to be consistent with their actions), meaning segmenting them is less of a barrier.

2. The Use Of A “Concierge Page”

This is where all of the content is now based rather than the typical 4-page “launch” setup where all you can see is 4 videos. There are links to all of the different content, so people are likely to spend more time on the page looking around and engaging with it.

And the more of your launch content people consume, the more likely they are to buy your product or service when they are offered the opportunity…

3. Seperate Launch Case Studies

Jeff has used plenty of Case Studies before, but this time in addition to the full 3 hour Masterclass lessons, he has placed the Case Study videos separately on the Concierge page for people to watch.

This allows him to keep the lessons on topic, and create a more diversified range of content for people to choose from.

Giving people choice is a great strategy since it allows them to create their own journey through your content, and watch what they want to watch.

So these are 3 of the obvious innovations I’ve seen this year. If you have seen any others, please let me know in the comments below.

So as I said, Jeff is going live with his 3rd Product Launch Masterclass lesson shortly, but before that, you might want to catch up on Lessons 1 and 2 (if you haven’t already).

You’ll find links to both replays and all of the Case Studies on the concierge page here.

Chat soon,

Rocky Tapscott

P.S. One other innovation I forgot to mention is how Jeff is using Facebook Messenger AND Instagram for updating subscribers throughout the launch. You can see how he invites people to subscribe to Facebook Message updates on the Concierge page here.

Product Launch Formula Masterclass Lesson #2 Replay Is Ready

Jeff Walker held his Product Launch Formula Masterclass Lesson #2 yesterday, and if you plan on launching a product, service or even a business any time in the next 12 months, it’s going to be well worth watching.

In this lesson he covers a lot of ground, including a detailed rundown of how to do a Seed Launch, even if you don’t have an email list or product yet, and how it leads into your Internal Launch and JV Launch when you’re ready.

He talks a lot about your Launch Path, which is how to know which type of launch you should use in your specific situation.

He also shares some detailed case studies of how others have used the PLF process to quickly launch new businesses in a coupe of ‘weird’ markets you might never think of, and then he answers a bunch of questions to round out the lesson.

You can watch the replay of Jeff’s Second Product Launch Masterclass here.

Chat soon,

Rocky Tapscott

 

Register For Part 1 Of Jeff Walker’s Product Launch Formula Masterclass

OK, so Jeff Walker has officially opened the doors for registration to his all new Product Launch Formula Masterclass (register for your spot here).

This is hands down going to be the absolute best prelaunch he’s ever done, because he’s doing each piece of prelaunch content as a live broadcast, and he’ll be doing nearly three hours of content in EACH broadcast.

So What Is Jeff Going To Cover In Launch Masterclass #1?

  • First up, you’ll learn how to use sequences to create an amazing launch
  • Then he’ll go through his “Sideways Sales Letter”, how it’s revolutionized online marketing, and how to put it to work in your business
  • Then he’s going to cover the “PS Path” and what sort of content to put in each of your launch videos for the best results
  • He’ll look at how to layer the Mental Triggers into your prelaunch sequence so your product is magnetically attractive to your ideal customers, while repelling those people who aren’t a good fit for you
  • And finally he’ll show you how to deliver just the right amount of content in your prelaunch, so you deliver high-value but still make the sale

The first live broadcast will be on Thursday, so you should register here right now so you don’t miss the event.

Jeff WILL be sending out a replay of the Masterclass, but if you want to get extra content and a Q&A session where you can get all of your questions answered by Jeff himself, make sure you’re on the live broadcast.

Go here and register now, and I’ll see you on the Masterclass,

Warm regards

Rocky