Tag Archives: product launch masterclass

3 Profitable Innovations From Jeff Walker’s 2019 Product Launch Formula Launch

Jeff Walker’s next LIVE Product Launch Formula Masterclass broadcast is less than 24 hours away.

Lesson 3 is at 4pm ET/8pm GMT on Thursday September 20th, and you can register here so you don’t miss it (he’s going to give away his 18-page Product Launch Blueprint to download as well.)

Now if you’ve been following along with this launch, you may have noticed several innovations Jeff is using in this PLF launch. They include:

1. Lead Segmenting AFTER Collecting An Email Address

In previous launches, Jeff and most other people using the PLF process have segmented people before they collect their email address. I’m guessing testing over hundreds of thousands of opt-ins showed that more people continued with the opt-in after giving their email address before segmenting than after.

This makes sense, because while segmenting allows you to personalise your content, it also adds a certain amount of “friction” to the process. Some people will either balk at being segmented, or may be confused and not continue with the opt-in.

However, commitment and consistency (one of the strong mental triggers Jeff talks about in Product Launch Formula) means people will often push through barriers to complete a task once they have started it.

Therefore, once a person has entered their email address (they’ve started making a commitment), they are more likely to continue through the opt-in process (to be consistent with their actions), meaning segmenting them is less of a barrier.

2. The Use Of A “Concierge Page”

This is where all of the content is now based rather than the typical 4-page “launch” setup where all you can see is 4 videos. There are links to all of the different content, so people are likely to spend more time on the page looking around and engaging with it.

And the more of your launch content people consume, the more likely they are to buy your product or service when they are offered the opportunity…

3. Seperate Launch Case Studies

Jeff has used plenty of Case Studies before, but this time in addition to the full 3 hour Masterclass lessons, he has placed the Case Study videos separately on the Concierge page for people to watch.

This allows him to keep the lessons on topic, and create a more diversified range of content for people to choose from.

Giving people choice is a great strategy since it allows them to create their own journey through your content, and watch what they want to watch.

So these are 3 of the obvious innovations I’ve seen this year. If you have seen any others, please let me know in the comments below.

So as I said, Jeff is going live with his 3rd Product Launch Masterclass lesson shortly, but before that, you might want to catch up on Lessons 1 and 2 (if you haven’t already).

You’ll find links to both replays and all of the Case Studies on the concierge page here.

Chat soon,

Rocky Tapscott

P.S. One other innovation I forgot to mention is how Jeff is using Facebook Messenger AND Instagram for updating subscribers throughout the launch. You can see how he invites people to subscribe to Facebook Message updates on the Concierge page here.

Product Launch Formula Masterclass Lesson #2 Replay Is Ready

Jeff Walker held his Product Launch Formula Masterclass Lesson #2 yesterday, and if you plan on launching a product, service or even a business any time in the next 12 months, it’s going to be well worth watching.

In this lesson he covers a lot of ground, including a detailed rundown of how to do a Seed Launch, even if you don’t have an email list or product yet, and how it leads into your Internal Launch and JV Launch when you’re ready.

He talks a lot about your Launch Path, which is how to know which type of launch you should use in your specific situation.

He also shares some detailed case studies of how others have used the PLF process to quickly launch new businesses in a coupe of ‘weird’ markets you might never think of, and then he answers a bunch of questions to round out the lesson.

You can watch the replay of Jeff’s Second Product Launch Masterclass here.

Chat soon,

Rocky Tapscott

 

Register For Part 1 Of Jeff Walker’s Product Launch Formula Masterclass

OK, so Jeff Walker has officially opened the doors for registration to his all new Product Launch Formula Masterclass (register for your spot here).

This is hands down going to be the absolute best prelaunch he’s ever done, because he’s doing each piece of prelaunch content as a live broadcast, and he’ll be doing nearly three hours of content in EACH broadcast.

So What Is Jeff Going To Cover In Launch Masterclass #1?

  • First up, you’ll learn how to use sequences to create an amazing launch
  • Then he’ll go through his “Sideways Sales Letter”, how it’s revolutionized online marketing, and how to put it to work in your business
  • Then he’s going to cover the “PS Path” and what sort of content to put in each of your launch videos for the best results
  • He’ll look at how to layer the Mental Triggers into your prelaunch sequence so your product is magnetically attractive to your ideal customers, while repelling those people who aren’t a good fit for you
  • And finally he’ll show you how to deliver just the right amount of content in your prelaunch, so you deliver high-value but still make the sale

The first live broadcast will be on Thursday, so you should register here right now so you don’t miss the event.

Jeff WILL be sending out a replay of the Masterclass, but if you want to get extra content and a Q&A session where you can get all of your questions answered by Jeff himself, make sure you’re on the live broadcast.

Go here and register now, and I’ll see you on the Masterclass,

Warm regards

Rocky