Category Archives: Product Launch Masterclass

Jeff Walker’s Product Launch Masterclass Is Starting Soon

Jeff Walker is now kicking off his FREE deep dive launch training called the Product Launch Masterclass.every week on Sunday!

He used to only run the Masterclass once each year, but now he’s starting it fresh every week so more people can have access to the training, and start using his launch strategies to sell more of their products and services.

Here’s the problem a lot of people face…

Every day, entrepreneurs take product launch advice from people who’ve never actually run a big launch, or even a single successful one.

And Jeff gets it. 20 years ago, he was just trying to find his way, too. He was a desperate stay-at-home dad with only 17 people on an email list, and it was hard to know who to listen to.

His first launch brought in just $1,650.

Not a crazy amount of money, but it was life-changing for Jeff. It was PROOF that he was onto something. And it was the seed that turned into Product Launch Formula®.

A system that he’s used to build a $100 million business.

And a system that’s helped his students generate over $1 BILLION in sales over the last 20 years.

And now, we have the chance to see it in action again.

This is where he pulls back the curtain on the entire Product Launch Formula system, which has built countless 6, 7, and even 8-figure businesses. So don’t miss out!

👉 Click here to save your seat.

See you there,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

How The Sideways Sales Letter Powers The Launch Masterclass

With Jeff Walker’s Product Launch Masterclass starting today, I thought I’d give a quick insider’s look into one of the most powerful elements of a successful launch strategy: The Sideways Sales Letter.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

Since 2007 the concept of the Sideways Sales Letter has been a revolutionary approach to creating pre-launch content because of the way it builds anticipation and demand for your product or service. U

Unlike traditional sales letters that present all the information upfront, this strategy unfolds over time as a story, engaging your audience and nurturing their interest.

Here’s how it works:

Engagement Through Storytelling: The Sideways Sales Letter leverages the power of storytelling to captivate your audience. By sharing relatable stories and valuable insights, you create an emotional connection that resonates with your potential customers.
Delivering Value First: Instead of leading with a hard sell, this approach focuses on providing genuine value through educational and entertaining content. This builds trust and positions you as an authority in your field.
Creating Anticipation: By releasing content in a sequence, you build anticipation and curiosity. Each piece of content is designed to lead your audience to the next step, creating a natural progression towards your launch.
Addressing Objections: Throughout the pre-launch content, you have the opportunity to address common objections and concerns, smoothing the path for your audience to make a confident purchasing decision.
Building a Community: As your audience engages with your content, they become part of a community. This sense of belonging increases their investment in your success and makes them more likely to support your launch.

The Sideways Sales Letter has proven to be a game-changer because it transforms the way you communicate with your audience. It’s not just about selling a product; it’s about creating an experience that leads to a deeper connection and ultimately, a successful launch.

Join Jeff Walker’s Launch Masterclass to dive deeper into this strategy and learn how to apply it to your own business. This is your chance to master the art of launching and see firsthand why this method works so well.

You can register for the Launch Masterclass here.

See you inside.

Cheers

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join Product Launch Formula as a paid member. If you purchase PLF through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Product Launch Masterclass Starts Next Week

Jeff Walker’s Product Launch Masterclass starts next week, and as soon as you register, you’ll receive an email where Jeff shares some cool info about how he’s raising the bar for this year’s Masterclass.

Jeff and his team have some exciting plans for this year, including surprise bonuses and “Easter eggs” in the lessons.

This year’s Masterclass is coming at a very good time, because a lot of people feel uneasy about the future right now. And a lot of things that used to work in launches aren’t working anymore.

But Product Launch Formula has worked for the past 20 years, and it’s still driving million+ dollar launches – including his own.

So starting on Monday, August 18th, he’s going to take you behind the scenes of his biggest launch of the year.

You’ll get to see how he’s shaping his offer, the messaging he’s using now, and the entire strategy, as it’s unfolding.

Register for the Product Launch Masterclass here, and then you’ll be able to check out the sneak preview, and you’ll be all set for when the first lesson drops on Monday!

Warm regards,

Rocky Tapscott

P.S. Lesson 1 drops on Monday, August 18th. Register for the training here then save the date in your calendar so you don’t miss it.

What’s Covered In Walker’s Product Launch Masterclass?

I’ve had a few questions from people wondering what is going to be in Jeff Walker’s free Product Launch Masterclass. So here’s what you can expect from this transformative Masterclass:

1. The Sideways Sales Letter® (PLC 1): Learn the core strategy that has helped build thousands of businesses over the last two decades. This lesson will show you how to create massive demand for your product by delivering real value in your marketing.

2. The 3 Types of Launches (PLC 2): Discover the three main types of launches—The Seed Launch®, the Internal Launch, and the JV Launch. You’ll learn to identify which launch type suits your situation best and how to apply it effectively.

3. The Launch Blueprint (PLC 3): This live session will bring everything together, offering you a comprehensive blueprint to follow. It’s the perfect opportunity to see how all the pieces fit together and how you can apply them to your own business.

In addition to these core lessons, the Masterclass includes live Q&A sessions with Jeff, bonus trainings, and case studies that provide real-world examples of successful launches.

This Masterclass is designed to be engaging and actionable, ensuring you walk away with a clear plan to use launches in your business. And the best part? It’s completely free to join, but only for a short time.

Don’t miss out on this chance to learn from the best and gain the skills needed to transform your business.

You can register for the Product Launch Masterclass here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Core Strategy Behind Every Successful Product Launch

The first lesson of Jeff Walker’s Product Launch Masterclass drops TOMORROW, Monday, August 18th, at 7am ET (New York time).

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

It’s called The Core Strategy Behind Every Successful Launch and it breaks down the Sideways Sales Letter® (SSL) and shows how it creates near-instant buzz and excitement around an offer by turning a standard-issue “marketing plan” on its side.

What Jeff shares in this lesson is more than proven… he’s taught this in Lesson 1 of every launch he’s ever done for Product Launch Formula, and it lays the foundation for everything else to come.

I can’t stress this enough. The correct use of your own PLC 1 is a critical piece of your product launch puzzle. It lays the groundwork and does most of the heavy lifting for the rest of your Prelaunch sequence.

The more people you get to check out PLC 1, the longer and more engaged they’ll be, and the more likely they are to convert into customers when you open your shopping cart.

Make sure you don’t miss watching how Jeff not only structures his PLC 1, but also the TYPE of structure he uses and how he rolls through the actual content. It will be something you’ll want to model for your own launch.

In Lesson 1, he’ll also cover:

The “P.S. Path” – what to do and say in each step of your launch
How to layer mental triggers into the Prelaunch Sequence to make offers practically irresistible
How to deliver just the right amount of content in your Prelaunch, so you provide high value but don’t give away the farm
A “look-over-his-shoulder” lesson where he puts the ideas from this lesson into action in real-time using AI tools (this is a fan favorite and really helps give that “I can do this!” feeling)

… and much, much more.

Remember, Lesson 1 is a critical one. The power of the Sideways Sales Letter us the secret sauce behind the world’s most successful launches, including Apple and the big movie studios, and it’s responsible for over a BILLION dollars of sales by Jeff and his clients.

And tomorrow, he’ll show you how easy it is to put to work in your business (only without needing a huge Hollywood budget).

You can register to watch tomorrow’s training here,

Warm regards

Rocky Tapscott
Product Launch Strategy

Your Product Launch Formula Content MUST Do This

One of the nuances many Product Launch Formula users miss is something I learned from Travis Sago:

If you want your launch struggle, try to change people’s beliefs.

If you want to get rich, shine insight where they haven’t looked and change people’s focus.

Where light goes, focus goes.

When focus changes, thoughts change (on their own).

When thought changes behaviour changes.

Then they credit you – forever!

And all you did was give them a new place to look.

This is why your Product Launch content MUST give people insights rather than just information.

When you share insight, and then invite people to join your Program go deeper with you, many of them will accept the invitation.

Watch how Jeff Walker does this as he takes you through his Product Launch Masterclass. You can register for free here for the next few days.

Warm regards,

Rocky “Offer Insight” Tapscott

P.S. Using insight to change people’s focus is one of the core requirements for a successful Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Get The Most From AI – The Product Launch Masterclass

Jeff Walker is about to get started with his Product Launch Masterclass, and one of the key topics is how to get the most from ai in your next launch.

In this years Free Masterclass Jeff is going to show you everything you need to know to start and grow your online business, including how to create – and sell – your course, product, service, coaching, or membership site.

There are going to be three different lessons in all, each building on the one before.

Jeff’s going to cover:

The best way to sell in today’s crowded market (and how even brand-new business owners can stand out in crowded markets)
What kind of launch is right for you
How best free AI tools can take you from idea to launch quickly

… and much more!

He’s also got a bunch of bonuses for you, including downloads, PDF blueprints, and real-world case studies… basically, he’s giving you everything you need to put his system to work. And it’s totally free.

You just need to register here:

Cheers,

Rocky

P.S. The entire Launch Masterclass is free… but it’s only going to be available for a few days. Get it here while you can.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Jeff Just Nailed It With His Live Product Launch Lesson 3

Lesson 3 of Jeff’s Product Launch Masterclass just finished and it was an incredible live session!

They had over 1,000 people join live, and the energy was off the charts!

Jeff delivered some serious value and the reaction to Launchy.ai™ was exactly what you can imagine – it completely blew everyone away!

If you were’t able to watch live and you or haven’t seen the replay, now’s the time to check it out here.

Warm regards,

Rocky Tapscott

P.S. Jeff’s Product Launch Masterclass will only be available for the next few days. If you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 14 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Masterclass Live Lesson 3 Is Tomorrow

Lesson 3 in Jeff Walkers Product Launch Masterclass: The Product Launch Blueprint, is a live broadcast and it starts TOMORROW at 4PM ET.

In this lesson, Jeff will teach the two critical sequences everyone needs to get right. These 2 can literally double the amount of sales in your launch.

And Jeff will also make the offer to sign up for the Product Launch Formula training during this live broadcast, Plus he’ll have a fast-action bonus that will go away at the end of the live lesson.

Here’s a quick plan:

???? 1. Register for Lesson #3 of the Product Launch Masterclass here and make sure to be there to watch live to see the full PLF offer and grab the special bonus if you decide to join us.

???? 2. If you DO decide to register for Product Launch Formula through my affiliate link, I’ll help you to make back your entire PLF purchase price back in 14 days, and help you to create your first launch as well.

To get all the details, check out my bonus offer here.

Warm regards,

Rocky

P.S. If you would like my personal help to earn the full price of PLF back within 14 days, plus my assistance with your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Masterclass Lesson 2 Is Up Tomorrow

There’s been thousands of views on the first video series in Jeff Walker’s Product Launch Masterclass and we’re starting to count the comments in the hundreds. People are stoked… and they’re ready for Lesson 2.

And Lesson 2 drops TOMORROW – Thursday, August 22nd.

This is another tightly packed on-demand lesson, and it’s all about the three main types of launches:

The Seed Launch
The Internal Launch
The Joint Venture (JV) Launch

And how to choose which one is the best for your specific situation.

This lesson always gets a huge positive response – it’s where you will really start to find yourself in the launch process… and it’s where most people really start to feel like they can actually do this!

One big reason for that is that Lesson 2 goes deep on the Seed Launch® – which is perfect for people starting out, with no list, no offer, and no experience.

But the Seed Launch isn’t just for new people just starting out…

It’s also the fastest, easiest, and safest way to create a market-proven offer, regardless of your experience.

AND… it’s also how you can get paid BEFORE you put in the hard work to create your next offer.

So Lesson 2 has something for everyone – whether you have a business already… or you’re just starting out.

There is also another “expansion pack” PDF available for anyone who watches until the end of the training.

It includes fill-in-the-blank worksheets, related AI prompts, and case studies for each type of launch. So make sure check out the entire video so you don’t miss out.

You can register to watch all of the Product Launch Masterclass here.

Warm regards,

Rocky “Seed Launch” Tapscott

P.S. Preselling your new Plan is one important step in creating a profitable Product Launch. Jeff Walker takes you through a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

The Product Launch Masterclass Is Off To A Great Start

It’s been just over 24 hours since the first lesson of this year’s Product Launch Masterclass dropped… and the response has been awesome.

Overall optin rates remain super-high, at 46.31% and a ton of people have checked out the first lesson.

Have you had a chance to check out the Lesson 1 page?

Instead of one long video, you’ll find a series of eight bite-size videos. Shorter videos was an idea Jeff tested last year and it practically DOUBLED his engagement levels… so you’ll want to test this in your own launch next time!

Like watching your favorite series on Netflix, these 4-6 minute “episode-style” videos autoplay from one to the next and guide your viewers through the lesson, making it much more likely they watch your pre-launch content all the way to the end.

Jeff’s team have also found that this method massively increases the number of people coming back to finish lessons later if they don’t get the time to watch all the way through at once.

Don’t Miss The Product Launch Masterclass Expansion Pack

ALSO on that page you can download an “expansion pack” PDF with fill-in-the-blank worksheets, AI prompts, and case studies. These bonuses help bring the ideas from the Masterclass to life, demonstrating how some of Jeff’s students have put the strategy in the Sideways Sales Letter to work.

There will also be an expansion pack for Lesson 2 – which is scheduled to be released on Thursday, August 22nd, so you should look out for that in a couple of days.

The first two lessons of the masterclass are available “on-demand”. That means you can watch them anytime, anywhere. So make sure you watch to rewatch them while they are still available.

Warm regards,

Rocky Tapscott

P.S. In this years Launch Masterclass Jeff Walker takes you through a lot of new innovations you’ll want to incorporate into your next launch. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.

Lesson 1 Of The Product Launch Masterclass Is Ready To Go

Lesson #1 of the Product Launch Masterclass, where Jeff Walker takes us through the Sideways Sales Letter, is unlocked and ready to watch. This is the foundational piece to Product Launch Formula, so it’s super important you know about how to use it.

In this concise, “on-demand” video we dive into…

The power of the Sideways Sales Letter® – how it has revolutionised online marketing, and how to put it to work
The P.S. Path and what to include in each launch video (including a screen-share video of Jeff using AI to make this part even easier!)
How to layer mental triggers into a Prelaunch Sequence, so your offer is magnetically attractive
How to deliver just the right amount of content in your Prelaunch so you provide your audience with a lot of value without giving away the farm

For many, the Sideways Sales Letter is the breakthrough moment…

… when people say, “I didn’t think this was possible for me… until I saw this.”

Jeff is also going LIVE on Wednesday, August 21st at 4pm ET (New York time), to answer any questions you might have about this important first lesson. But you need to be registered in order to get an invite.

The Product Launch Masterclass is clearly hitting the mark, and the AI component is piquing a lot of interest. And the “on-demand” training format is making it much easier for folks to put it all into action.

So be sure to watch the Sideways Sales Letter training as soon as you can and how easy it is to consume… and how quickly you’ll get results.

Warm regards,

Rocky “Pre-Sell The Plan” Tapscott

P.S. Laying out the content for your Sideways Sales letter in the correct format will give you exceptional results. Jeff Walker takes you through this and a whole bunch more in his Product Launch Masterclass. I’f you’d like to check it out, you can Jump on Jeff’s Masterclass here.

Or if you have any questions, feel free to click here to get in touch.

Disclaimer: If you purchase Product Launch Formula through my affiliate link I may receive a referral fee from Jeff Walker, however you won’t pay any more. If you would like my personal help to earn the full price of PLF back within 30 days, and my help to create your first launch using the PLF process, check out my PLF Bonus offer here.