Category Archives: Product Launch Formula Masterclass

How To Get People To Click On The Links In Your Product Launch Emails

One of the most important aspects of using the Product Launch Formula process to launch your product, service or business is being able to get people to read your messages and then click on the links to visit your pre-launch content

The whole idea of using pre-launch content (referred to as PLC) is to share the story of your product and why people should ultimately buy from you is to move them from the email to your website where they can consume the content.

But what is the best way to encourage people to read your message and then click through? Here are the steps to achieving that:

Determine the Big Benefit First

Before you write a single word of your teaser, you need to figure out the big benefit of the content. Your reader is going to be thinking, “Why should I click on this link?” – and your teaser needs to answer that question.

Remember to Keep it Short

A teaser may be as short as one line, all the way to several paragraphs. You want to keep it short so that even the most time-pressed subscriber or the person with the shortest attention span will read and act on the teaser. You’ll get examples in just a few moments.

Hook the Reader

A good teaser captures and holds your readers’ interest, and often it arouses curiosity too. This starts with your email subject line, as it needs to be intriguing enough to get your audience to open your email. Then your short teaser needs to be intriguing enough to get readers to click on your link.

Create a Compelling Call to Action

Your reader is hooked, so you drop the link in the end of the email. But don’t assume they’ll click the link. Sure, some people will click on it. But in order to get the highest conversion rate, you need to specifically tell people to click the link and take the desired action.

Now let’s put all these tips to work with a few examples…

Pull It All Together: Examples

Here are a couple examples that show you how to create short, benefit-driven teasers with calls to action:

Example 1:

Let’s suppose you want people to click through to your PLC to learn about copywriting. Here’s an example teaser email…

____________

Subject line: The secret of million-dollar sales letters…

Hi [Name],

There’s one little thing that the world’s best copywriters do that no one else does (not even you). And this one little thing is what creates million-dollar sales letters.

What’s the secret? That’s what you’ll find out in today’s blog post. Read it here:

[link to blog post]

[sign off]

P.S. Some people say I should charge for this information. Maybe I will. But if you’re quick, you can read it now for free on my blog at:

[link to blog post]

_____________

This example presented a big benefit (learning how to create a million-dollar sales letter), and it aroused curiosity to get people to click through. The curiosity started in the subject line with the word “secret.” It continued in the body of the email by using the word “secret” again, and arousing curiosity about what that “one little thing” is that the best copywriters use.

Finally, this example also created a sense of urgency (which is one of the critical Mental Triggers Jeff teaches in PLF) at the end to get people to click the link now (rather than put it off for later). This works if the sense of urgency is genuine. In other words, don’t create “false” urgency just to get the click. Always be upfront and honest with your audience. As I like to say, offer HOPE, not hype.

Next…

Example 2:

Let’s suppose you’ve created a pre-launch video that shows beginners the easiest way to set up a blog. Here’s an example of what your teaser may look like:

____________

Subject line: Set up a blog in five minutes?

Hi [Name],

Every time someone talks about setting up a blog, they throw a lot of technical mumbo jumbo at you. It’s confusing and overwhelming, especially if you’re not a techie.

Forget all that – now you too can set up a blog fast and easy… in as little as five minutes from now.

Ready to take the first step towards your profitable blogging career? Then click here to watch the free video:

[link]

[sign off]

P.S. It’s easier than you think. See for yourself by watching the free video now: [link]

___________

This example showcases the benefit that non-tech people really want – an EASY way to set up a blog. The email starts off by empathising with the reader, and then goes on to say there’s a fast and easy way to do it, and the reader can learn about it for free by clicking the link.

Conclusion

As you work through your Pre-pre-launch, Pre-launch and launch emails, there will be plenty of instances when you need to craft a teaser that gets people to click through to your Product Launch Content. Use the ideas and examples above to start creating more effective teasers that get your readers to click through to your launch content.

For some great examples of how Jeff Walker uses email to send people to his pre-launch content, along with examples of email sequences and case studies from other people who have used PLF with outstanding success, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Most Profitable Implementation Of Product Launch Formula I’ve Ever Seen

I can’t be sure, but I think we’ve just witnessed the most profitable use of the principles, strategies and tactics Jeff Walker teaches in Product Launch to make multi-millionaires or even billionaires of a group of company founders.

Overnight in the United States a new company called Snowflake was listed on the Nasdaq stock exchange. Nothing special or ground-breaking about that you might say. But the way the promoters attracted media attention and developed awareness in the community to the point where there was literally a feeding frenzy as shares went on sale today is a case study in what to do right and something we could all model on a smaller scale.

Here’s the back-story: Snowflake is a SaaS (Software as a Service) company that helps businesses move their brick and mortar and non-internet businesses to the ‘Cloud’. This is a mega-trend and any business in that space is being valued much more aggressively by the market than other types of businesses.

Bear in mind the company is apparently losing money hand-over-fist, has never made a profit, probably won’t make a profit for several years even if everything goes right for them, and according to some analysts was valued at around 100 times sales.

This is astonishingly expensive. Yes the company is growing strongly, but they also have huge competition from Amazon, Google, and many other behemoths with long track records of killing startup companies before they reach critical mass.

When the promoters issued the most recent batch of shares (which was just 10% of the company’s total available shares) they priced them at $120 each. Today as the stock listed they opened at $270 and traded as high as $316 before falling back to close at around $253.

Because the promoters and founders still hold 90% of the shares in the company, the high price of the shares listed on the market makes their shares much more valuable today than they were yesterday. I would imagine they are cracking the champaign corks at the moment.

I’m sure there were a lot of other things going on behind the scenes (just like any Product Launch) but here are some of the most obvious:

Their use of Mental Triggers

Jeff Walker discusses Mental Triggers at length in PLF. There are about a dozen of them that will move the needle in a launch. Here are the ones Snowflake used to create such wild success:

Social Proof – Commentators on CNBC have been excitedly discussing Snowflake for the last few weeks, talking about how many big and experienced investors the company already had on board and how these people wouldn’t have been interested if the company was a dud.

Authority – The company has the Worlds greatest value investor, Warren Buffet, as an early stage investor. By highlighting the fact Warren was a shareholder, they company use his authority to entice other investors to invest when the stock was listed today.

A Bargain – Warren Buffet is a ‘value investor’ which at it’s core means he doesn’t buy things that are overpriced. The fact he saw ‘value’ in Snowflake undoubtedly encouraged other big names to throw their hats into the ring. This is regardless of the fact the company is a Technology stock priced insanely high for anyone buying today. If Warren’s in, others want to be in too.

Scarcity – The fact that only 10% of the company’s shares were listed created immense scarcity. Most of the commentators on CNBC applied for shares but none of them were allocated any. This is additional proof of the scarcity of the shares. And everyone knows that when something is scarce it is more valuable.

Liking – The founders and senior promoters were regularly wheeled out by media organisations to discuss their plans for the company. The people interviewed kept saying all the right things and making all the right noises, so it was hard not to like them.

FOMO – Fear of missing out is a powerful motivator, especially when combined with genuine scarcity. The talking heads on the various media channels were relentlessly pushing the line that Snowflake was going to be the years biggest IPO (Initial Public Offering or Stock Market Listing) and it was the biggest software IPO EVER. The constant chatter whipped potential investors into a lather and their fear of missing out led the stock price to rocket right from the opening bell and say much higher than it might have without the help of those in the media.

These are just the obvious Mental Triggers Snowflake used with great effect to use the Product Launch Formula process to generate millions (billions?) of dollars in additional wealth for founders and employees overnight.

Of course there’s no guarantee any of us will ever do something like that, but the mental triggers combined with the other elements of the PLF process have worked for thousands of years, and will continue working in the future.

IF you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

How To Change The World With Your Book

Today as Jeff Walker continued his training lessons in his Product Launch Masterclass, I received an email from an author asking if I could work with him on the launch of his new book.

Now I personally feel his book is something everyone should read, but for it to have the maximum Impact, its message needs to be in the hands (and minds) of as many people as possible BEFORE the US election in November. It is literally that important…

In other words, wide distribution is critical and time is short.

With this in mind, I’ve copied in the essence of the message I sent him below, while removing any identifying information about the author or the topic to protect his privacy.

Here’s what I told him:

_______________

I agree the message in your book is critical for people to hear right now and should be available to as many people as possible. The US (and the rest of the West) is certainly heading down the wrong path. It is so sad to see such a wonderful country being torn apart like it is.

And what happens in the US eventually moves around the World…

Because millions of people need to hear your message before the election or the dark side is going to win, you will need some large and influential partners to help you promote your book and get the message out to enough people to turn the tide in the election in just a few weeks away.

You could do the normal book launch with book signings and interviews to sell a few thousand books (and make a few dollars) before the election, but because time is so short the opportunity for massive change will be lost.

The other (and much more powerful) strategy I see after listening to your interview where you said your mission is greater than selling a few books would be to find those large and influential partners and let them give their audiences a free copy of a downloadable PDF version of the book in exchange for those people joining an email database.

This could have many immediate and long term benefits, including:

  • Because most people don’t realise how dire the situation is, you might be able to get your book into the hands of enough people before the election to make a profound difference in the results once people realise how high the stakes are.
  • By asking people for their email address before they can download the PDF book, you could build a list of potentially millions of people with likeminded beliefs. I would imagine a group of people like this with a strong leader such as yourself could move mountains.
  • Many of those people would be interested in hearing from you on a regular basis and possibly supporting your cause, donating to your work, and/or buying all kinds of products and services you chose to recommend in the future.
  • A large email database could also help you to create a huge social media platform from which you can influence even more people.

Personally, if I had a message as important as yours and a limited amount of time to make meaningful change, I would be using the this second option.

Having said that, I’m not the best person to help you at the moment because I am going through my own launch and working with a couple of other people helping them with their businesses as well.

I’m not sure whether it fits your budget or not but Jeff Walker has opened up his Product Launch Formula training (PLF), and part of the membership includes to an Alumni group where you can find product launch managers and other people who can be on your launch team.

Jeff discussed this and the other things included with PLF in today’s third live Masterclass call (you can watch the replay here in case you missed it).

I apologise for not being able to personally help you right now, but I hope what I have shared with you here has given you some ideas for making the most of your book launch and getting your message out to as many people as possible.

I’d love to hear how things go.

Warmest regards,

Rocky Tapscott

____________

As you can see, when getting a book with an important message launched but time is critically short, you can go the ‘normal’ way and make a few dollars in book sales but fail to have a meaningful impact…

Or you can defer earning those few thousand dollars, make a massive impact, position yourself as an expert and authority, and build yourself a global platform from which you can instigate real change.

The choice is yours.

Which option would you choose?

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

One Of The Big Benefits Of Being A Product Launch Formula Owner

One of the biggest benefits of being a Product Launch Formula owner for all of these years is the opportunity we have to upgrade to the latest and greatest version of PLF each year for a small investment.

Jeff Walker always looks after his customers and gives us a 90% discount to go through the latest version of the program again as a refresher, or if for some reason we didn’t get around to using what we learned last time to get us motivated again.

Here’s what the upgrade page looks like this year:

Here’s what’s included as part of this years upgrade:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Your Launch Path – this will give you a “bird’s eye view” of the launch process. You’ll be able to see where you are on the Path, figure out what’s coming up next, and click to jump straight to the lessons and bonus trainings you need so you can get laser focused and implement fast.
  • Timelines and checklists to help keep you on track throughout your launch.
  • Closed captioning for the main training modules – giving you the flexibility to watch without sound.
  • A full year of additional Coaching Calls with my in-house team of coaches. (In other words, you get a full year of Coaching Support – with weekly Coaching Calls for the first two months, and then monthly calls for the next ten months.)

Plus You Get ALL the Extra Bonuses:

  • BONUS: my complete “Launching Your List” video training course – this updated course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a coupon for $900 off my “PLF Live 2021”. This is a three-day, live workshop led personally by me. There are no words to express just how powerful it is to be working on your launch along with a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. Until 2020, this has always been a live in-person event… but right now, given the state of the coronavirus, we’re not sure whether this will be an in-person event or if it will be virtual. Our plan is to have it in April in a major city in the U.S. But if you’re not comfortable traveling, you can attend the event virtually. Tickets are $1,000… but with this bonus coupon, you get in for $900 off.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on how to design and build a streamlined tech stack to support you at each stage of your launch. It’s all about matching the tools to where you’re at with your business, so you have everything you need and nothing you don’t. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Winning Book Launches” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email.
  • BONUS: The “Live Launch” training – when I launched PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we’ve been doing it the same way since. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: the Operation Quick Start mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.
  • BONUS: Your “Low-Tech Launch” Guide – This brand new bonus takes you through the “behind the scenes” of my “Pivot” launch back in April. We did it in a super “Tech Lean” fashion – both because we had to and to prove it could be done. If it looked fancy on the outside… we’ll show how you can do it in a super simple, almost “no tech” way. If you’re worried about the technology – this new style of launch is your friend… and we’ll show you how to do it in the bonus.
  • BONUS: 12 Live Sessions with Jeff – To give you extra support in these crazy times… I’ll personally be doing 12 live coaching sessions in the PLF Owner Alumni Facebook group. During these live sessions, I’ll be answering questions and keeping your “internal game” on track.
  • BONUS: first 200 ONLY: Lead Magnet Crowdsource call – I’ve noticed that what holds many people back in their list building is creating a good lead magnet (or opt-in offer). Another thing I’ve noticed is that it’s always easier to brainstorm ideas for OTHER PEOPLE’S business. So on this LIVE bonus call we’re going to crowdsource ideas for each other’s lead magnets. This will be one of the most fun and productive sessions you have all year… and you’ll leave with at least a dozen new ideas for super effective lead magnets for your own business.

So once you become an existing Product Launch Formula owner, you can upgrade to each year’s latest version for a small maintenance fee which this year is $197

I am so looking forward to going through this years newest version of PLF. And I’d love to see you inside the training and also in the Facebook Alumni group.

Click here to learn more about joining Product Launch Formula.

Warm regards,

Rocky

Your Free Product Launch Formula Masterclass Invitation

Hey, it’s Rocky…

And over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and maybe a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

How to Get Your Affiliates To Enthusiastically Promote Your Product Launch

One really good way to drive traffic to your product launch is by starting an affiliate program and having affiliates and joint venture partners send their prospect to you in exchange for a referral fee. This is what Jeff Walker calls a JV Launch when he covers it in the Product Launch Formula training.

However, many people attempt a JV launch before they are ready which can lead to both the product owner and their partners being disappointed by the results. Before you run your JV launch, you really need to have your ducks in a row which means having everything in place and everything dialled in.

Some of the elements you must have in place are:

  • Your pre-launch content tested and proven to engage your prospects
  • Your pre-pre launch, pre-launch, launch and post launch email sequences dialled in and tested for maximum effectiveness
  • Your sales process complete and tested for maximum conversions
  • Your payment system hardened with your payment processor notified you will be receiving an influx of sales
  • Your customer service team trained and ready to help customers with a large number of enquiries

The best way to achieve all of these things is to hold an internal launch where you take your own prospects and customers through your product launch to test everything out. Once you have everything in place, it’s time to approach affiliates and joint venture partners and ask them to join you in your JV launch.

One of the big problems with an affiliate or JV program is that affiliates can promote an offer once or twice and then move onto another product or service. It’s great that you get that surge of sales initially but then everything goes quiet.

It doesn’t have to be that way. Here are some ideas for motivating affiliates and keeping them consistently promoting your offers long after your initial launch is over…

Train Your JV Partners and Affiliates So They Can Be Successful

Not every affiliate who joins your program has the skills necessary to generate sales. That’s why you’ll want to add training to your affiliate center that’s aimed at beginners and specific to your products and services. For example, you can train affiliates to set up lead pages, drive traffic to those pages, and then close the sale for you.

This training can take multiple forms, including:

• A course
• A guide (ebook or report)
• A fixed-term membership site
• A training video (or a video series)

The key to good training is to be as specific as possible about what your affiliates should do and how to do it. For example, don’t just tell them to “start promoting an offer.” Instead, make a suggestion to them about which offer, specifically, to start promoting. Typically, this should be one of your highest-converting offers, because once affiliates make sales, they’ll be eager to keep promoting.

NOTE: If you can provide them with the tools needed to start promoting your offers, that’s even better.

Which brings us to the next point…

Stock Your Affiliate Centre With Sharable and Rebrandable Content

Whether your affiliate program is full of seasoned marketers or beginners, they’ll all benefit from using the sales materials you provide in your affiliate center. Here are the types of materials to create and distribute:

• A rebrandable report that affiliates can give away for free to their audience
• Blog posts they can add to their sites
• Standalone emails
• Email sequences
• Videos
• Social media blurbs
• Short ads for pay per click platforms and similar
• Graphics such as banners and other graphical ads

You might also want to make yourself available for interviews with your top affiliates or those who show the most promise. You can share some of your secrets with them and their audience and then promote the offer using your affiliate’s link.

That way, you both make money whenever someone purchases something through the interview (which may be a text interview, audio interview, video interview, or even a live interview via a webinar). And the affiliate can post the interview on their website or blog which can generate ongoing sales as more people are exposed to your offer.

Motivate And Incentivise Your JV Partners and Affiliates

Another good way to motivate affiliates is to send regular emails to them. These emails can include announcements about new products, sales and other promotions. The idea is to constantly give your affiliates something new to promote (a new product, a new sale, a new rebrandable report to distribute, etc.).

You can also use these emails to showcase successful affiliates in the form of a case study or even a motivational story. E.G., “John James had never made a penny promoting affiliate offers before. But today he’s making $3500 a month selling [Products/Brand Name]. Read on to find out how John does it, and how you can too!”

Give Your Partners Coupons To Give Away

Affiliates and JV partners love promoting your offers using coupon codes because a good coupon tends to boost the conversion rate. For best results, be sure to offer coupon codes with a fast approaching expiration date. This might be a short-lived 12-hour flash sale, a three-day sale, or perhaps a one-week sale.

TIP: Be sure to give your affiliates an early heads up that you’ll be offering coupon codes so that they can plan their promotions well in advance.

Here’s another way to motivate affiliates…

Hold Affiliate Contests During Your Launch And Afterwards

A good way to motivate affiliates to all promote during your product launch is by holding an affiliate contest. For example, you might offer a contest where the top five to 10 affiliates who make the most sales are rewarded with generous cash prizes. Jeff Walker has awesome prizes for the top 20 JV partners each time he launches his Product Launch Formula program.

The contest really makes people work hard to got onto and stay on the Leaderboard because they get bragging rights in addition to some great prizes and incentives.

TIP: Generally, affiliates who know they have no chance of winning the contest are unlikely to promote heavily during a contest. You can further boost sales by offering random-draw prizes that are available to anyone who makes at least one or two sales.

Want an even bigger surge of sales? Then offer an affiliate contest alongside a coupon promotion. This not only encourages your affiliates to promote like crazy, you’ll also see more sales simply because consumers are taking advantage of the discounts.

Conclusion

The bottom line here is that you want to keep things fresh during and after your launch by sending updated content and specials (such as coupons) to your affiliates. Keep them motivated and promoting for you on a regular basis, and everyone will walk away happy with a pocketful of cash.

And if you’d like to learn more about launching your new product successfully, including seeing how Jeff Walker is segmenting people during his optin process along with examples of affiliate and JV resources people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How to Brainstorm Product Ideas So You Can Launch Profitable Products One After The Other

One of the keys to launching a profitable info-product business is to create a sales funnel full of offers. That way, you always have another product to sell to new prospects, as well as offers to promote to your existing customers.

This process requires two steps:

1. Coming up with potential product ideas.
2. Researching these ideas to ensure they’re profitable.

You can’t even get to the second step if you’re stuck on the first step. And that’s why over the next couple pages we’re going to focus on how to come up with all the potential product ideas you need. Take a look…

Browse Infoproduct Marketplaces

With this method, you come up with product ideas at the same time as you research them. The idea here is to enter your keywords into marketplaces such as Udemy, Amazon and ClickBank to see what’s selling in your niche.

Take note: look at tables of contents and sales letters, as each chapter/section may provide you with a product idea. For example, maybe a dieting book includes a chapter (or even just a subsection within a chapter) on the topic of high intensity interval training. That’s a product idea for you right there, as you can create report or video on this topic.

Next…

Read Product Reviews

While you’re still in the marketplaces (like Amazon), take time to read the product reviews on popular products. Many times, the audience will share ideas of what they would have liked to have seen inside a product, and each of these ideas can then become a potential product idea for you.

Check Out Your Competitors’ Content

Not only should you see what your competitors are selling on their websites, but you’ll also want to check what they’re writing about on their blogs, in their newsletters, and on their social media pages. Don’t forget to also check out their videos (especially on YouTube) as well as their webinars.

Use Keyword Tools

Still another way to generate product ideas is by using keyword tools like WordRecon.com or WordTracker.com. Simply enter in your broad keywords (like “weight loss” or “gardening”), and the tool will return a list of related phrases your market is typing into search engines.

For example, if you’re searching for online marketing, you might discover that people are looking for “tips for picking a niche” – that’s a potential product idea for you.

Check Your Existing Content

If you’ve been working in your niche for a while, then you already have content on your blog, in your newsletter archives, on social media and perhaps elsewhere. It’s time to check your traffic logs, shares and other activity to see what’s popular.

For example, if you have an article with ten tips on your blog, you could expand each of those ten tips to create a new report.

Another idea: think about how you can combine multiple popular pieces of content to create something new. For example, if your traffic generation articles about Facebook advertising, Facebook groups, and creating Facebook pages are all really popular, that may give you an idea to create a definitive guide to generating traffic on Facebook (both free and paid).

See What Your Market is Asking

You can start by checking your own inbox to see what sort of questions people ask you in your niche. If you have a community (such as a forum or blog), take note of what questions come up repeatedly in your audience. The answers to these questions may give you ideas for products.

For example, if people on your dieting blog keep asking you the best way to shake off those last stubborn 10 pounds, that may give you an idea for creating a product just for people who are almost to their weight-loss goal, but having troubles crossing the finish line.

Another way to find out what interests your market is to visit question and answer sites such as Quroa.com, Yahoo! Answers, or even JustAnswer.com. Every niche question you see on these sites may potentially give you an idea for a product.

For example, you may see a gardener asking a question such as, “What is the best way to get rid of tomato worms?” This simple question can give you multiple product ideas, including:

• A report on how to get rid of tomato worms.
• A video designed to help people identify common garden pests and how to get rid of them.
• A “recipe book” full of organic gardening sprays that gardeners can use to get rid of various pests.

Point is, don’t limit yourself to just the exact idea you see in the question. Do some brainstorming off the original question, and you’re bound to come up with some additional great ideas!

Now the next tip…

Ask Your Market

Another way to come up with potential product ideas is to simply ask your market. This doesn’t have to be a formal survey (though it can be, if that’s what you’d like to do). Instead, you can just post on your blog, on your social media pages, and even in your newsletter asking people what they want.

The key here is to ask open-ended questions (no multiple choice) in order to get as many ideas as possible.

For example:

• “What is your biggest challenge [in the niche]?”
• What [niche] topic would you like to learn more about?

Now a few parting thoughts…

Conclusion

If you walk through all these steps, you should be able to come up with dozens of potential product ideas. As an added bonus, you can use these same methods to brainstorm up ideas for content to write about in your newsletter! In both cases, be sure to research your product ideas to ensure your audience wants them.

If you’d like to learn more about launching your new product successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

DEADLINE – Product Launch Formula Closes Tonight

Just a really quick note…

Jeff Walker is closing registration for Product Launch Formula in just a few hours, at midnight U.S. Pacific time tonight:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Registration is closing because we’re starting the PLF class on Monday — so we need to get rolling.

So, you only have a few hours to get into this year’s PLF. Otherwise you’ll have to wait until late next year.

Here’s the sign-up link:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

Warm regards,

Rocky

P.S. I know it’s natural to wait until the last second — I know I do that a lot.

And just so you know — this is the last second. 🙂

Go get registered now:

IMPORTANT: Registration closes TONIGHT — Friday, Sept. 18th

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Some Highlights From Jeff Walker’s Product Launch Masterclass

The full replay of Jeff Walker’s Product Launch Masterclass Lesson 3 is up now. You should definitely check that out because it’s got details about how to join Product Launch Formula and all of the stuff you get as a member.

Also Jeff hasI “sliced” out a key learning from last night’s live lesson – it’s about the “open cart” sequence, or how you communicate with your people after you make your offer. When you do it right, you can ask for (and get) the sale in a totally non-slimy, non-sleazy way.

A LOT of people are uncomfortable with ‘selling’ because they feel queasy asking for the money but until you ask people to pay you, you’re stuck in limbo, and the people in your audience are not getting the help they so desperately need.

Once you learn how to ask people to pay you in a way that makes you feel comfortable AND compels people to buy your product or service, a whole new world opens up for you AND your customers.

Check out Lesson 3 of the Masterclass here.

Warm regards,

Rocky

P.S. If you are considering joining the PLF program and you’d like my 1 on 1 help to get you through the process, take a look at my personal coaching offer here. It might be exactly what you need to truly move the needle in your business.

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Product Launch Formula 2021 Is Open

Jeff Walker just officially opened up registration for Product Launch Formula 2021 — and it’s going to be amazing.

He’s got a video for you that explains everything you get, all the bonuses, and how it works. Go take a look now:

CLICK HERE for more on Product Launch Formula

This is Jeff’s once-a-year “open enrolment” session and it’s going to be awesome to see all the incredible success stories that come from this class.

Warm regards,

Rocky

P.S. If you’d like my personal help to launch your product or service using the PLF process, check out my limited bonus offer of 1 on 1 coaching and support on this page.

Go watch the video now – you’re going to want to jump in early on this one.

CLICK HERE for more on Product Launch Formula

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

How To Feel Comfortable Selling – Product Launch Masterclass 3

As we discussed yesterday, Jeff Walker is getting ready to do his third LIVE lesson in the Launch Masterclass… including live Q&A during the broadcast so you can have any questions you have answered.

Jeff’s “Product Launch Formula” is the launch process that nearly every top influencer and thought leader uses. He’s had over a million people go through his free launch training. And this year’s Launch Masterclass takes it to an even higher level.

He’s going to be talking about the “Open Cart” sequence. This is the part of a product launch where you make all the sales. And he’ll show you how to do it in a totally “non-slimy, non-salesy” way.

NOTE: this live training series is all free for now. And you can totally binge-watch it and get caught up. But it’s only available for a short time. You can register for the class here.

I’ll see you on the call in a few hours.

Warm regards,

Rocky

The Product Launch Masterclass Open Cart Lesson Is Coming Up Next

As a Product Launch Formula owner since 2008 I’ve run and participated in a lot of launches…

But I’ve gotta say…

The Product launch Masterclass Jeff Walker has been running over the last few days has been one amazing prelaunch. Judging by the attendance and the comments the level of interest in it is super, super high. People are super excited at the quality + quantity + experience… it’s red hot.

So today was Lesson 2, Your Launch Path… and it was another great live broadcast in the launch with over three and a half hours of pure content.

The lesson had 3,273 comments during the broadcast. How awesome is that?

And by the way, people are already asking if they can buy PLF when the cart opens.

The Lesson 2 replay will be ready soon, and live Lesson 3 in the Launch Masterclass will be tomorrow. This one is called Making the Sale, and it’s all about the Open Cart – when you transition from prelaunch to actually making your offer.

It’s a super-exciting time in a launch and it’s also when people tend to make mistakes. So we’ll go over how to sell in a way that’s natural and comfortable, which is the opposite of sleazy or slimy.

And we’ll also talk about ways to keep energy and engagement up all the way through to the last day of your launch, when a good 50% of your sales are often made.

IMPORTANT: I’ve heard Jeff is going to “soft open” registration for PLF during this lesson before the big “official” Open Cart on Monday. So you’re definitely going to want to attend this one.

I’m really looking forward to Lesson 3 of the Launch Masterclass. You can register for it here.

Warm regards,

Rocky

Check Out Lesson 2 In Jeff Walkers Product Launch Masterclass

Lesson 2 of Jeff Walker’s Product Launch Masterclass was epic. This one’s all about Your Launch Path and covers the three primary types of launches – the Seed Launch, the Internal Launch, and the Joint Venture (or JV) Launch – and how to know which one you should use in your specific situation.

Here’s the link to the broadcast:

CLICK HERE for the Concierge page

Plus, Jeff covered Launch Stacking and the “Circle of Awesome”.

There’s a ton of goodies for you to check out on that Concierge page. That’s where you can grab the PDF downloads that go with each lesson… plus, he’s just added a bunch of Case Studies, including:

Anne, who started her business at an age most people are retiring – and raked in six figures in her first year

Elliott, who’s been bringing in more per month than many people’s annual salary… and he only started in March

So go check out lesson 1 and lesson 2… you’ll find all the goodies on the Concierge page:

CLICK HERE for the Concierge page

Definitely bookmark that page, if you haven’t already. It has the schedule for the live Masterclass lessons, plus all the links you need, and I’m going to keep adding goodies there.

Here’s The Replay Of Jeff Walker’s Product Launch Masterclass 1

The first live session of Jeff Walker’s Product Launch Masterclass was awesome. The comments (more than 3200!) and interaction from the people who attended were amazing… and many of them stayed on the training all the way until the “Super Secret Segment” that started right at 3 hours and 20 minutes in. Amazing.

If you didn’t get to watch the first session, you can watch the recording which is up here now.

You should try to watch the recording as soon as you can because the second live call is coming up tomorrow, and Jeff will be expanding on what you’ll learn in the first call in the next one.

Check it out here.

Warm regards,

Rocky

Jeff Walker’s Product Launch Masterclass Starts Today

The first lesson in Jeff Walker’s Product Launch Masterclass is today, Friday, September 11th at 4pm Eastern (New York) time (you can register here).

Jeff s going to be showing you the formula that’s launched a thousand businesses – and show you how you can put it to work right away.

This is a “don’t miss” event… put it on your calendar right now.

AND he’s going to have a lot going on in this Masterclass – way more than the three live lessons, and way more than he can share in this email… once you register for the Masterclass you will be able to keep up to date with these other channels:

The free Private FB group will have additional live sessions, and Jeff’s coaches will be answering questions here. Plus you can network with other members of the Launch Masterclass:

You’ll also have access to Jeff’s “secret” Telegram channel – Telegram is a messaging app that’s a lot like Whatsapp… but it allows Jeff to send you extra audios, videos, and messages during the Masterclass. This is the most “insider” channel during the Masterclass:

Finally, you can get a peak behind-the-scenes with Jeff’s private Instagram which you’ll get the link for as soon as you register.

OK… that’s it. I’ll be watching the first Product Launch Masterclass training in a few hours, so if you’d like to join us I’ll see you soon

Warm regards,

Rocky

Product Launch Formula Is Closing Now

Just wanted to let you know that Jeff Walker is closing down sales for his Product Launch Formula in around 4 hours, and the training will start on Monday.

If you think PLF might help you with your business, or even if you’re just a little curious…

You can check out the replay of his Fireside Chat here, where he answered a bunch of questions people had.

You can check out 45 Case Studies here where current PLF owners share their experience and results.

Or you can watch Jeff’s prelaunch videos again here before they are taken down in a few hours time.

If you’d like to see what’s included in PLF, you can watch the video here.

Or if you are ready to join me as a student in PLF 2020, you can do that here.

I’m looking forward to seeing you inside the members area if you’ve decided to come on board with is.

Warmest regards,

Rocky

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

Check Out Jeff Walker’s Fireside Chat Replay To Have Your PLF Questions Answered

Because it’s the day Jeff Walker is going to close the cart for his 2020 Product launch Formula launch, and there are sooooo many people making the final decision on joining PLF…

He decided to do one last live broadcast earlier today, what he called a “fireside chat.”

It wasn’t quite as fancy as his other broadcasts – but it was super-powerful because it answered a lot of questions for anyone who was sitting on the fence wondering if PLF was right for them.

This is just an FYI… we’re going to be mailing all the people you’ve already sent over.

The broadcast started at 4pm ET/8pm GMT and it’s over now, but if you missed it, or if you’d like to watch it again, the replay is still live for the next few hours.

Here’s your link for the Fireside Chat replay.

Warm regards,

Rocky Tapscott

P.S. Jeff launch for his flagship Product Launch Formula program will be closing in around 5 hours from now. So if you think PLF could help you to launch or re-launch your business, or even if you are just a little curious, check out the Fireside Chat replay here.

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

Jeff Walkers Fireside Chat Today Should Be Awesome

So Jeff Walker is doing an actual “fireside chat” today… complete with a real fire!

And he’s going live, and he’ll be answering any and all questions about his Product Launch Formula.

I know before I purchased PLF in 2008 I wasn’t sure if I was doing the right thing. Turns out I was, but it’s easy to feel overwhelmed when you’re heading into something completely new.

The reason Jeff is doing this fireside chat is because registration for the PLF is closing down tonight… so this is your last chance to get your questions answered, and to decide if Product Launch Formula is right for you. It’s happening at 4pm ET/8pm GMT.

CLICK HERE: join the Fireside Chat w/Jeff Walker

This is your chance to get your burning questions about PLF answered (no pun intended). Make sure you tune in!

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.