In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.
The 5 Primary Product Launch Types are:
The Seed Launch
The Internal Launch
The Joint Venture Launch
The Quick Launch
The Evergreen Launch
Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.
So let’s take a look at each of them in more detail, starting with:
The Seed Launch
The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.
It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.
Next up we have the bread and butter strategy of the Product Launch Ecosystem:
The Internal Product Launch
The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.
The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:
The Joint Venture (JV) Launch
Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.
The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.
The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.
You just have to have an offer for a product or service, and an email list to promote to.
It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.
Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch
Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.
These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.
So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.
Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.
Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.
3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.
It’s no secret that running a Product Launch can involve a huge amount of work and suck up lots of your time and energy. That’s why outsourcing some or all of the grunt work can be a true life (and sanity) saver.
Of course there will be some things you are going to want to do yourself, but there are many tasks that don’t involve you operating in your Zone of Genius that other people can do nearly as well (or even better) than you.
Having these done by others can free up copious amounts of time and will allow you to do your absolute best work.
Let me give you some specific examples of tasks you can outsource that will help you to streamline the preparation and running of your next Product Launch:
Set up your launch website and sales funnel. This includes designing the site, creating the funnel page content, designing the checkout page, and creating the members area or download page for your customers to access their purchase.
Manage the technical details of your website for the initial launch and also on an ongoing basis. For example, you could hire someone to ensure your site is secure, and is up to the task of withstanding the increased traffic flow of a launch.
Create the email sequence for your Pre Launch Content. You could give this person an outline for your Pre Launch Content flow and they can upload the draft sequence to your CRM or Autoresponder service.
Plan and implement a pay per click advertising strategy to build and grow your Launch List.
Plan your social media marketing strategy for generating Launch traffic. You might have someone plan one aspect (such as Facebook marketing), or help you plan and integrate all major social media platforms into your overall marketing plan.
Find and recruit affiliates if you are at the stave of doing a JV Launch. This person could also manage your affiliate program on an ongoing basis, such as by running contests, sending out motivational emails to affiliates, sending payments (if you’re using a self hosting affiliate program), and other management tasks.
Create content for your blog. This includes ongoing how to articles, tips articles, product reviews and other content to generate traffic to grow your Launch List.
Write content for guest blogging. You can also hire someone to locate these sorts of lucrative guest blogging opportunities, and contact the blog owners on your behalf.
Create the sales letter or sales video for your Launch. Your copywriter can also create other sales materials to support the sales letter, such as your video sales letter script, solo emails and pay per click ads.
Write a report to use as a Lead Magnet. This could be a freebie to get people into your sales funnel, a paid product, or a bonus product to go along with your main Launch Offer.
Design an infographic. You can hire someone to put together the design only, or you can hire someone to do all the research as well.
Develop an app. This could be a lead magnet or a paid product. It might even be a web-based app you offer to members of your membership site.
Improve conversions. This person could test, track and tweak your sales letters, ads and overall marketing campaigns to fine tune your Launch offer.
Scout out lucrative advertising opportunities. This person can find ad venues and report back to you about the cost, the site’s demographics, as well as their impressions of the overall quality of the site.
Arrange interviews and other publicity opportunities for you. For example, if applicable your person can land interview spots with local media, as well as national outlets such as talk radio. This person can also create and submit regular press releases.
Convert your text products into other formats. For example, this person could convert a book into an audio, video or even a Kindle book.
Optimize your website for the search engines (SEO). Your SEO specialist can optimize your site’s structure and content, as well as do a link-building campaign.
Plan a viral marketing campaign. Your consultant can help you design content and campaigns that are likely to go viral. Some freelancers even have connections or networks to help kick start the initial viral effect.
Do market research. This will help you identify additional profitable niches and give you ideas for future products.
Think of it this way: outsourcing in this way allows you to reach a place where you make money that you would otherwise miss out on. Why not spend $25, $100, or $500 in order to make five, ten or a hundred times more while saving yourself a LOT of precious time and energy?
P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…
The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.
Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.
After trading and investing for over 25 years, a few months ago I decided to use a Seed Launch to create an information product and coaching program to share my knowledge and all of the good and bad things I’ve lived through over the years.
By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.
To create the course content I offered students 6 live Zoom Webinars with several follow up Zoom Q&A meetings. I also included recordings of everything, Cheat Sheets, Quizzes to test student’s knowledge and understanding, Workbooks, a private Facebook group and more.
Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.
By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.
Once the content was all edited and uploaded to a new membership site, I was ready to launch a higher ticket Mentoring Program where students had even more access to me in addition to all the training created during the three iterations of the Seed Launch.
This strategy is terrific if you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising and really takes some beating.
Here’s an overview of the 4-Step process in pulling one off.
Step 1 – Test To See If There Is Demand For The Product
I decided to usea Seed Launchto create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.
One of the great things about this is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it. You can send an email or Facebook post called a ‘Shot across the bow’ and see if anybody is interested.
If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.
Step 2 – Demand? Check! Let’s Create An Offer
The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.
Watching those emails come in was so exciting because I knew I had a potential winner on my hands. If nobody had asked for more information, I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.
But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.
Here’s a summary of the offer I came up with:
___________________
1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.
You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.
2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.
The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus, there will be many more examples.
3. We will look at how Gann’s work dovetails with Elliott Wave analysis, so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…
4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.
5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.
Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.
I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.
___________________
Step 3 – Ask For The Money
When people replied saying I’m In I sent them this message:
_________
That’s great!
If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.
The payment will go through my business which is XXXXXXXXXXXX.
Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.
If you have any problems, please let me know and I’ll get them sorted for you.
I’m really looking forward to working with you mate.
See you inside,
Warmest regards,
Rocky
_________
That was it. Over $3,600 in sales over 6 days with no refunds.
The delivery of the training took around 4 hours a week for 6 weeks (24 hours) with some follow up training and answering questions in the members Facebook group (which is fun because I love doing it, and it’s certainly not work)
This process was so successful I used the same offer three more times to the same Facebook group and email list and made sales every time.
It just works.
Step 4 – Download the Transformational Value Manifesto
To learn more about creating a product your market is desperate to buy from you, grab a copy of Jeff Walker’s newly released Transformational Value Manifesto.
This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.
P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we can cover how to Create your Seed Launch along with numerous other ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.
Talk soon!
Rocky
PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:
1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here
2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.
4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.
In the first lesson of his free Launch Masterclass, Jeff revealed how the Sideways Sales Letter gets customers lining up, credit card in hand, eagerly waiting for you to launch.
The Sideways Sales Letter has resulted in over a Billion dollars in sales for Jeff and his clients. It’s tested and proven to work for virtually any business.
In the just released second “on-demand” video, Jeff is showing you how to discover which type of launch is right for you.
Whether you’re starting your first business, looking to grow a business you already have, or you’re an artist, author, coach, or influencer… your next launch will fall into one of three specific categories.
And in Lesson #2 he walks you through each one, so you can find the one that’s perfect for you right now, and see your path forward as your business grows.
Product Launch Masterclass Lesson 3 Brings It All Together
In Lesson #3, which is coming up in a couple of days, he’s hosting a LIVE working session where Jeff brings everything together.
He’ll show you how to master the two most important launch sequences so you get the high-level strategy… and the nitty-gritty mechanics of making this Product Launch stuff work for you.
In Jeff’s words: “This live training session will make or break your launch results. Get these sequences right and you will literally double your sales.”
IMPORTANT – Jeff only does this training once a year… and only for a few days at a time. So check it out now, while it’s still available.
P.S. Choosing your next launch is such a pivotal part of Jeff’s formula that he’ll also be hosting a LIVE Q&A session to help you make the right choice.
It’s happening Saturday, August 26th and he’ll be sending more details to registrants soon. So if you’d like some hands-on help putting these powerful ideas to work in your business…
Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.
The Seed Launch (how to have your audience co-create your new product and get paid BEFORE you even get started)
The Internal Launch (how to launch or relaunch a product or service with almost immediate momentum and sales)
The JV Launch (how to use the Product Launch Formula process to scale your business, supercharge your sales, and grow a massive email list)
For most people, the standout in this lesson is going to be The Seed Launch. It’s perfect for those just starting off and it’s the ultimate roadmap to a market-proven offer.
The best part? You can get PAID while crafting your next hit offer.
P.S. Jeff has mentioned that for many of his students, the insights they get from Lesson #1 are the most valuable of the entire Masterclass. Maybe for you, too…
The reason is because the moment you realise it’s possible to “sell without selling”, you will look at selling and marketing in a completely different way forever. Register for the Masterclass here.
Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.
The second session in Jeff Walker’s Free Product Launch Masterclass starts tomorrow. And if you’ve ever tried it, you’ll know that getting your online business started can be hard work.
Session 2 is the one that will help you to make sense of it all and launch with near instant momentum and sales.
As most people know, there are so many different ways to go. Every day, there seems to be more and more pop-up gurus announcing they’ve discovered “the #1 proven system”…
Truth is, there’s only one system that’s stood the test of time – one that’s generated over a billion dollars in sales over the last 18 years – and that’s Jeff Walker’s Product Launch Formula process.
Nearly every successful player in the marketing industry has used it to grow their business. As well as thousands of people in every niche market imaginable, from horse dancing to selling bull semen… and everything in between.
And now you can finally learn from the source – for free. As I’ve mentioned perviously, Jeff is now holding his free once-per-year Product Launch Masterclass.
What’s In Session 2 Of The Product Launch Masterclass
The first lesson was posted a few days ago and Jeff is about to post the second, where you’ll discover:
The three main types of Product Launches… and how to tell which type is perfect for you right now
The fastest, easiest, and safest way to create a market-proven offer that people are guaranteed to want to buy (even brand new business owners can use this to make sales fast)
How you get paid before you’ve even created your product, and have your audience co-create it with you (and how to scale in a massive way once you do)
P.S. In Lesson #2, Jeff will also share the “launch stacking” strategy he used to go from a stay-at-home dad (with only $400 per YEAR in disposable income) to his first $1,000,000 in sales.
Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.
First of all, on-demand trainings means you don’t have to put your life on hold to check out the videos – you can watch (and re-watch) them at any time.
Second, each training session is tighter and more compact than ever.
Not only has Jeff Walker boiled his formula down to three simple steps… he’s crammed everything into super-short, actionable videos, so you’ll be getting results from the get-go.
Third, this year’s Masterclass is “AI-enabled”…
AI makes building your launch SO much easier. Jeff and his team have gone super-deep on AI this year, and he will be sharing how (and when) to use AI during the launch process – including the exact prompts you can use when building out your launch.
And that’s not all…
When you register, you’ll also get an invite to a special “How to Launch with AI” session where even AI beginners will see how easy it is to grow (or start) their business with help from AI.
Plus there’s some awesome bonuses you get when you join us.
You don’t need a credit card to register, but you do need to hurry…
P.S. Since 2005, over a MILLION people have gone through Jeff’s free Launch Masterclass … and they’ve used these ideas to generate over $1 BILLION in sales.
And this year – with the shorter, more actionable, and on-demand videos and all the extra bonuses and AI training – it’s better than ever… and still free!
Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.
By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.
In Lesson 1, you learned all about the Sideways Sales Letter, but what do you do after you’ve released all of your awesome Prelaunch Content?
Well… that’s when you make your offer, start taking orders, and get paid. 🙂
This is called Open Cart. And, as you can probably imagine, it is a super exciting time in your launch. It’s also a time when a lot of people tend to make mistakes that cost them sales.
That sucks, and you don’t want it to happen to you. That’s why Jeff is going to show you the right way to transform the value you’ve delivered into sleaze-free sales, including:
The Open Cart Sequence – including how often you should email, how to do it, and what you need to say every step of the way…
How to keep your audience engaged and excited from the time you open your cart to the time you close…
The single most important mental trigger you can use to maximize sales during your Open Cart (in my experience this one mental trigger can DOUBLE your sales!)…
And LOTS more.
If you’ve ever felt hesitant or nervous asking for the sale… you won’t after this lesson.
I know you’re going to love the seamless way Jeff teaches you to transition from teaching to making an offer.
Warm regards,
Rocky Tapscott
Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.
