Category Archives: Product Launch Formula Masterclass

How To Create A Coaching Program Using A Seed Launch

After trading and investing for over 25 years, a few months ago I decided to use a Seed Launch to create an information product and coaching program to share my knowledge and all of the good and bad things I’ve lived through over the years.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

To create the course content I offered students 6 live Zoom Webinars with several follow up Zoom Q&A meetings. I also included recordings of everything, Cheat Sheets, Quizzes to test student’s knowledge and understanding, Workbooks, a private Facebook group and more.

Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.

By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.

Once the content was all edited and uploaded to a new membership site, I was ready to launch a higher ticket Mentoring Program where students had even more access to me in addition to all the training created during the three iterations of the Seed Launch.

This strategy is terrific if you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising and really takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Seed Launch as well as the Quick Launch.

Here’s an overview of the 4-Step process in pulling one off.

Step 1 – Test To See If There Is Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about this is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it. You can send an email or Facebook post called a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands. If nobody had asked for more information, I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

Here’s a summary of the offer I came up with:

___________________

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus, there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis, so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.
___________________

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:
_________
That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky
_________

That was it. Over $3,600 in sales over 6 days with no refunds.

The delivery of the training took around 4 hours a week for 6 weeks (24 hours) with some follow up training and answering questions in the members Facebook group (which is fun because I love doing it, and it’s certainly not work)

This process was so successful I used the same offer three more times to the same Facebook group and email list and made sales every time.

It just works.

Step 4 – Download the Transformational Value Manifesto

To learn more about creating a product your market is desperate to buy from you, grab a copy of Jeff Walker’s newly released Transformational Value Manifesto.

This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.

If you would like a copy, you can download yours here.

I’m sure you’ll find it helpful.

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Jeff Walker’s Product Launch Masterclass Lesson 3 Is Ready

The replay for Lesson #3 of Jeff Walkers Product Launch Masterclass is up and ready to go, and you’re not gonna wanna miss this it because this one is about one of the most critical moments of any launch – Making the Sale.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

In Lesson 1, you learned all about the Sideways Sales Letter, but what do you do after you’ve released all of your awesome Prelaunch Content?

Well… that’s when you make your offer, start taking orders, and get paid. 🙂

This is called Open Cart. And, as you can probably imagine, it is a super exciting time in your launch. It’s also a time when a lot of people tend to make mistakes that cost them sales.

That sucks, and you don’t want it to happen to you. That’s why Jeff is going to show you the right way to transform the value you’ve delivered into sleaze-free sales, including:

  • The Open Cart Sequence – including how often you should email, how to do it, and what you need to say every step of the way…
  • How to keep your audience engaged and excited from the time you open your cart to the time you close…
  • The single most important mental trigger you can use to maximize sales during your Open Cart (in my experience this one mental trigger can DOUBLE your sales!)…
  • And LOTS more.

If you’ve ever felt hesitant or nervous asking for the sale… you won’t after this lesson.

You can catch the replay of Lesson 3 of Jeff’s Product Launch Masterclass here.

I know you’re going to love the seamless way Jeff teaches you to transition from teaching to making an offer.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Lesson 2 Of The Product Launch Masterclass Is Today

The second live lesson in Jeff Walker’s Product Launch Masterclass is happening today, and you can register for the event here.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Lesson Two in the Launch Masterclass is all about the three primary types of launches:

  • The Seed Launch
  • The Internal Launch, and
  • The Joint Venture (JV) Launch

…and which one is right for you based on where you are in your business.

If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Seed Launch is how you can co-create a a product with your audience so you come up with the perfect product they are desperate to buy from you.

You can do a Seed Launch with NO LIST and NO PRODUCT to start with and use that launch to create an entirely new business from scratch.

It’s also great for people with existing businesses who have an idea for a new product or offer, because you can test the market to make sure there is demand, and get paid before you create the product.

Jeff will cover the Internal Launch, which is the go-to strategy where you launch to your own email list with a Sideways Sales Letter (you can think of it as Jeff’s bread-and-butter launch…)

And you’ll also learn about the Joint Venture (or JV) Launch is where you get maximum leverage by working with partners – it’s an advanced technique, but it’s like pouring more fuel onto a fire.

Here’s your link to register for the Lesson 2 live broadcast.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

FREE Product Launch Help From Jeff Walker (4pm ET today)

Jeff Walker is going live at 4pm Eastern (New York) time TODAY for the first session of his free Product Launch Masterclass – where he walk you through How to Launch.

If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

You’re not too late to join the class – you just need to register here:

CLICK HERE to register for the Product Launch Masterclass

Register now and you’ll get access to all the training sessions, bonus content, and Action Guides. You’ll also be able to join the exclusive community where you can get your questions answered by Jeff’s team of Launch Coaches and other PLF owners.

The first session starts soon. And this one is all about How to Launch, so you don’t want to miss it.

You’ll discover:

– The “Sideways Sales Letter” – it revolutionized online marketing… now it’s time to put it to work in your business

– Powerful mental triggers you can plug into your Prelaunch Sequence so your offer magnetically attracts more of your ideal customers and clients

– What to include (and what NOT to include) in your launch videos for maximum impact

– How to find the perfect amount of content to share, so your audience thanks you for all the value bombs…. as they’re snapping up your offer (if you ever feel like you’re “giving away the farm”, you’ll love this!)

… and much more!

For the next few days, the entire Masterclass is totally free. You just have to register.

Click here to register for the Product Launch Masterclass

Warm regards,

Rocky Tapscott

P.S. Jeff has been doing a free launch workshop once a year since 2005, and he’s had more than a million people go through it.

But this Launch Masterclass is a HUGE upgrade. It’s a complete course on launching – with downloads, extra goodies, and support built in. And it’s absolutely free.

It kicks off TODAY at 4pm Eastern (New York) Time. Be sure to sign up here:

CLICK HERE to register for the Launch Masterclass (STARTS SOON)

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Jeff Walkers’ Product Launch Formula Masterclass Starts Tomorrow

A quick reminder that Jeff Walker’s Product Launch Formula Masterclass starts tomorrow.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Here’s what he will be covering in tomorrow’s first live broadcast (it’s called “How to Launch”)…

– The “Sideways Sales Letter” – how it’s revolutionized online marketing… and how to put it to work in your business

– The “P.S. Path” and what to put in each of your launch videos to maximize your sales

– How to use launch sequences to build excitement… and create an amazing launch

– How to layer mental triggers into your Prelaunch Sequence so your product becomes magnetically attractive to your prospects

– How to deliver the right amount of content in your Prelaunch, so you give lots of value… but still make the sale

If you’d like to attend and you haven’t registered yet, you can join in here.

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How A Product Launch Can Set You Up For Life

It doesn’t matter what you sell or where you live, a Product Launch can help you to grow your sales, profits and impact in a way that can set you up for life.

Here’s an example of how the process might look:

Step 1 – Learn Launch Strategies – Go through the Product Launch Formula Masterclass to learn the basics of using pre-launch content (The Sideways Salesletter), the mental triggers that influence people to lean in to your message and be more receptive to what you offer them, and much more.

Regardless of what you sell, use what you learned to improve your offers and turn them into a ‘hell-yes no-brainer’ offers that people can’t refuse.

Some examples of how to create better offers could include:

  • Offer a way for customers to pay using instalments or some form of vendor financing
  • Offer a performance guarantee to remove the risk from customers and place it on you
  • Create Video Tutorials to give customers ideas for getting the most out of your products or services
  • Give them Checklists, Guides and Planning Tools
  • Create Cheat Sheets so they can get answers to common questions answered quickly
  • Create a private members area or Facebook group (great for add on sales)
  • Invite customers to attend Live ‘Ask me anything’ calls
  • Offer Certification in using your products or services for high level users
  • Host your content on a Gamification Platform such as Xperiencify to make working with you addictive

Once you have maximised your sales and profits using these ideas, you could then go on to…

Step 2 – Create an Information Product – Use your knowledge and experience with your business to develop information products that help other business owners to replicate what you have been able to do. You will be able to sell or license these products for a one-time fee or an annual license fee using a…

Step 3 – The Seed Launch – Run a Seed Launch to have your audience co-create your information product so it includes everything they need to know and nothing they don’t want. Include some or all of the elements mentioned above to enhance your offer and make it as irresistible as you possible can. You can learn more about the Seed Launch here.

Step 4 – The Internal Launch – As soon as your information product is ready to go, run an Internal Launch to offer it to your entire audience. Again you’ll be using the Sideways Sales Letter and the other strategies you’ll learn in Jeff’s Product Launch Masterclass. And you can learn more about Internal Launches here.

Step 5 – The JV Launch – Find some Joint Venture partners and use the Product Launch Content (PLC) you created to run your Internal Launch to run a JV Launch. You’ll get a huge lift in profits while you are quickly building your email list as your JV partners mail your PLC to their subscribers and they all join your list.

Step 6 – Rinse and Repeat. You can work through this process every year or even more often and your launches can get bigger and more profitable each time as your skill and audience grows.

Just a few rotations of this Product Launch ‘Flywheel’ will have your business humming on all cylinders, and has the potential to set you and your family up for life.

The Product Launch Masterclass

To help you fast-track this process, Jeff Walker is about to put on his wildly popular once-per-year FREE Product Launch Masterclass

It’s a game changer for your business (whether you’ve started it yet or not), and the best part: it’s completely free.

Since 2005, more than a million people have gone through his launch workshops – and the success stories are legendary.

This is a LIVE Masterclass (and he’s even answering questions live) – so it’s going to be like taking an already roaring fire… and adding jet fuel.

There’s never been a better time to grow your online business. If you’ve been looking for a way, you won’t want to miss this one:

You can register for the Product Launch Masterclass here.

There’s just one catch. The entire training is going to be delivered LIVE… There will be recordings available, but only for a limited time. So you need to sign up and get registered now:

Register for the Product Launch Masterclass here.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.

What’s In The New Streamlined Product Launch Masterclass?

A big advantage of teaching a workshop like the Product Launch Masterclass every year for the past decade or more is that Jeff Walker has developed a feel for what works and what doesn’t.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Not only that, but due to changes in technology and marketing techniques, they constantly discovering new and better ways of delivering it – helping us put these powerful, life-changing lessons into action more quickly and easily.

This year, Jeff and his team have streamlined the Launch Masterclass even more, making it more actionable than ever.

You’re getting the same, awesome content… just a little more refined.

It’s like replacing your morning coffee with espresso… more concentrated and more potent than ever 🙂

What’s Covered In The Product Launch Masterclass This Year?

That’s what he’s done with this year’s Product Launch Masterclass. He’ll be walking you through everything you need to know to launch, including:

  • How to build an offer and an audience… even if you’re starting from scratch and have no idea what you could sell… or to whom!
  • The perfect type of launch for you… and your next best step forward.
  • How to sell without “selling”… the non-slimy way of transitioning from offering value to asking for the order.

There are also Action Guides, Case Studies, and lots of extra goodies to help you put these ideas into practice.

You even get access to Jeff’s team of Launch Coaches every step of the way, so you can get your questions answered.

Everything you need to launch is here, in one powerful, easy to consume shot…

And unlike your morning espresso… it’s totally free.

You just need to register here:

CLICK HERE to register for the free Product Launch Masterclass

The first LIVE session is October 28th at 4pm Eastern (New York) time.

Hope to see you there!

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Register For The Product Launch Formula Masterclass Now

OK, it’s time to signed up for Jeff Walker’s Product Launch Formula Masterclass training that’s starting in a few days time.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

This thing is going to be awesome. People have raved about the value of the live Masterclass since Jeff started doing it, and it looks like he is making this year’s the best one yet. You’re really going to get a lot out of it, and personally I can’t wait to get started to see what changes and updates he’s made this year 🙂

There are going to be three LIVE Product Launch Formula Masterclass sessions:

Lesson 1: Friday, October 28 at 4pm Eastern (New York) time
Lesson 2: Saturday, October 29 at 4pm Eastern
Lesson 3: Sunday, October 30 at 4pm Eastern

NOTE: These are three different lessons that build on each other, so you’ll want to attend them all. Each one will be broadcast LIVE. Jeff will teach how each piece of your launch content fits into what he calls a ‘story arc’ that draws people into your launch and keeps them engaged right to the end.

And those lessons are just part of the Masterclass experience…

From October 31 to November 4, he’ll have all kinds of awesomeness for us – extra downloads, fun surprises, maybe even an extra livestream or two.

And it’s all free (at least for now! I might sell the recordings as a full course after we’re done… people ask me to every year).

To keep it all organised, there’s a Concierge Page for you with a Masterclass schedule, links to everything, and lots of other goodies. This is what the Concierge page looks like:

Product Launch Formula Concierge Page

CLICK HERE to register and be taken to the Masterclass Concierge page

Go check that page out when you arrive – there are lots more details there.

Be sure to BOOKMARK it. You’ll want to keep checking back there – they will be updating it all through the Masterclass.

And please put the first lesson in your calendar, and set a reminder… because there will be extra bonuses if you attend live.

The first lesson starts live “on the air” on Friday, October 28th at 4pm Eastern (New York) time.

In this first session, Jeff will be teaching the core strategy behind the most successful launches – and how you can put it to work to get your business launched to the next level (or get it off the ground if you’re just starting out).

Register to get more details and daily updates here:

CLICK HERE to register and get access to the Masterclass Concierge page

Warm regards,

Rocky Tapscott

P.S. Remember, this Masterclass is free – there’s no credit required to reserve a spot or anything. All the details and extra bonuses will be up-to-date at the Concierge Page:

CLICK HERE to join us

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.