In this post we’re going to look at the 5 primary types of launches discussed in Product Launch Formula and look at when you should use them based on where you are in your business right now.
The 5 primary Launches are:
- The Seed Launch
- The Internal Launch
- The Joint Venture Launch
- The Quick Launch
- The Evergreen Launch
Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.
So let’s take a look at each of them in more detail, starting with:
The Seed Launch
The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.
It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.
Next up we have the bread and butter of Product Launch Formula:
The Internal Launch
The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.
The Internal Launch (learn more about the Internal Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:
The Joint Venture (JV) Launch
Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.
The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.
Then we have:
The Quick Launch
The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.
You just have to have an offer for a product or service, and an email list to promote to.
It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.
And finally, there’s:
The Evergreen Launch
Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch
Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.
These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.
So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.
Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.
Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.
If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.
So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.
P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create The Perfect Product
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.
3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose. To learn more Click Here.
And don’t forget to check this out 🙂