Author Archives: reviewer

How To Sell Based On Value Not Price (And Sell For Higher Prices)

I am often asked by Product Launch Formula owners how they can increase their prices without losing sales. The key thing to remember is people are buying VALUE and most of them will pay more if they can clearly see they are getting better Value.

Something else to remember is there are many different ways people measure Value. Money is only one of them…

A great way to prove you are offering more Value than your competitors while RAISING your prices is by using T.I.M.E.R.

The Acronym stands for:

Time – How does what you offer save your customers Time? Is what you offer more efficient, complete the task more quickly, have a shorter learning curve, require less personal input, get better results for their time invested? A done-for-you-service has a much higher value than handing somebody an Ikea Package and asking them to watch 5 hours of tutorial videos so they can build it themselves.

Identity – How will owning your product or service enhance how people see themselves? People buy things that are totally unnecessary for survival (Ferrari’s, Boats, Rolex Watches, etc.) so their image matches their identity. How can you tap into this innate desire?

Money – How does your offer make or save money compared to your competitors? What will it cost them if they don’t fix their problem, and why is buying from you their best alternative even if you are more expensive initially (longer service life, better warranty, lower maintenance costs, cheaper to repair, higher resale value, etc.)?

Energy – How does buying from you save people from exerting unnecessary energy? Mowing the lawn or cleaning the pool on a hot afternoon requires a lot of energy. People are busy and want to relax when they are not working. How can you help them solve their problems without lifting a finger?

Reputation – How is buying from you going to make them look through other people’s eyes? People will go to the ends of the earth to protect, enhance or restore their reputation. How can you make them look good to their family, friends and others by buying from you? Luxury brands do this well. How can you copy them?

Incorporating some or all of these 5 elements into the marketing for your products and services massively increases the value you’ll be offering your customers.

Hope this helps.

Warm regards,

Rocky Tapscott

P.S. If you would like my help to implement the T.I.M.E.R. principles into your offers, let me know go DM here m.me/TrendTradersClub

Use This Terrific Product Launch Hack To Get More Sales

I saw this brilliant Product Launch hack in a Facebook group I’m a member of yesterday and had to share it with you.

Note: I have covered the name of the group and the poster to protect his privacy.

This idea should help to measurably increase sales from people who are on the fence and just need a little personal help from you to get them over the line:

Product Launch Formula Survey

I hope you find this week as helpful as I did.

Warm regards,

Rocky Tapscott

 

Disclaimer: As a PLF owner since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program – but it won’t cost you anything extra.

How To Use Product Launch Formula To Bulletproof Yourself

It’s been so cool to see how Product Launch Formula turned out to be a life-saver for so many people when Covid-19 turned the World upside down starting in 2019.

If the pandemic taught us anything, it was that we need to ensure our businesses are bulletproof because we can never again rely on the future to be the same as the past.

When governments shut down economies worldwide, thousands of business owners found themselves high and dry with no chance of surviving because they simply couldn’t make sales.

However some businesses not only survived but thrived because they were able to pivot to selling products and services online. And many used PLF to quickly change strategies and do extremely well.

Here’s some examples of people who used Product Launch Formula to grow their businesses through the pandemic:

Teaching the Next Generation of Coders… for a Projected $3MM
Taking a cue from his own children’s interest, Marek Brejl started teaching kids how to code. During the 2020 shutdowns, he turned to Product Launch Formula and quickly knocked out back-to-back launches for online coding camps. Within a month, Marek’s business brought in $200K, and his list continues to grow exponentially.

She Made Back Her Investment (and More) in 4 Days
When 2020 lockdowns forced Nicola Brown to cancel her in-person workshops on eco-friendly textiles, she started teaching online. But spending weeks on the road taking care of her relatives presented challenges. The 2021 Launch Masterclass™ showed her that she could leverage her existing content to create a thriving business – while working less. Nicola took a chance on PLF and did a “Quick Launch” (a type of launch covered in a PLF bonus). She made her investment back in just 4 days and went on to make $88K within the first three months of joining.

From Individual Product Launches to Sustainable (and Creative!) Business Model
Artist and educator Diane Bleck found an unexpected niche during the 2020 shutdowns – teaching her clients how to creatively transition their businesses to a virtual environment. PLF gave her a business model she could count on, and she’s used it to launch offers in three different businesses… and develop solid affiliate partnerships along the way. And it all happens while giving Diane the time to be the kind of mom she wants to be.

Teaching the Next Generation of Coders… for a Projected $3MM
Taking a cue from his own children’s interest, Marek Brejl started teaching kids how to code. During the 2020 shutdowns, he turned to Product Launch Formula and quickly knocked out back-to-back launches for online coding camps. Within a month, Marek’s business brought in $200K, and his list continues to grow exponentially.

From In-Person Services to Online Success in 2020
Covid meant that brain imaging expert Ettie Ben-Shabat could no longer work with her clients in person. She turned to PLF in order to bring her expertise online… and her first launch generated over $25,000. Now Ettie’s revolutionizing her field while helping therapists provide better rehabilitation services all over the world.

Beating Burnout — and Making A Real Difference
Roel Crabbe was working 40 weekends a year teaching shamanism in Belgium. He loved his work, but he was exhausted. When lockdowns cancelled hundreds of his events and kept everyone at home, he started receiving messages from people who needed his help more than ever. Initially hesitant to do a livestream, PLF gave Roel a “pathway to really listen to the community” while saving his business… and his sanity.

From COVID Shutdowns to 5-Figure Seed Launches… In the Stargazing Niche
Because of COVID, Gary Lintern could no longer conduct in-person, nighttime stargazing tours in his native Northern England. With his business under lockdown, he pivoted to Product Launch Formula. Gary quickly turned stargazing into a series of Seed Launches that rejuvenated his finances, allowed him to be home with his family, and made it possible to live life on HIS terms.

Doubling Down During a Pandemic and Paying Off Debt!
Dayna Abraham had JUST started her launch in March of 2020. Day one was off to a solid start… until Disney World announced they were shutting down. The NBA quickly followed suit, and the shutdown was on. By 5pm she’d called an emergency team meeting and retooled her whole approach. She pivoted to focus on serving, and kept launching… and brought in over $400K while helping hundreds of families through a global crisis.

Seed Launching His Way Out of £50K in Debt… in 2020!
Dylan Ayaloo has trained yoga teachers and run personal transformation programs for the last decade and found PLF right after the pandemic lockdowns started. His in-person business model took a big hit, so he embraced online business in a big way… and it’s really paid off, helping him not only create new offers and bring in more revenue, but also have people writing in asking for personal coaching

40 Cancelled Speaking Engagements Led Him to Launch…
Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So went all in and generated more than $50K!

She Had to Change Her Plans and Create a New Business Model on the Fly…
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people… and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!

First He Bought a Car, Then He Bought a Coffee Shop
Ray’s been using PLF since 2005. After using PLF to get more clients, copywriter Ray Edwards later used it to sell a writing course. He tripled the results of his previous launch… and then doubled that number again the next time. Ray also owns a coffee shop. While other businesses were shutting down last spring because of the pandemic, he used PLF principles to keep people showing up – and engineered his two most profitable months ever.

No Expenses and 3X the Profit – Working from Home
As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by the global health crisis, he knew it was time to transition to virtual events. Using PLF to launch his first one, he made $39,000… far more than the $12,000 he used to net in person. The best part? Being home with his family!

These are just some of the dozens of Case Studies Jeff Walker has to show how effective and versatile Product Launch Formula can be. Yes it takes work, but what in business doesn’t? And as you can see from the results above, it’s sure worth it.

Check out these and the rest of the product Launch Formula Case Studies here.

I know you’ll find them fascinating.

Warm regards,

Rocky Tapscott

P.S. The Case Studies page will only be available for a few days so check them out now while you can.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.

How To Create A Compelling Offer For Your Product Launch

Coming up with a compelling, ‘no brainer’ offer can be the difference between your Product Launch soaring or struggling to get off the ground.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

But spending weeks or even months creating a course or program only to see it land with a giant “THUD” when it hits the market probably isn’t why you signed up to be a business owner.

The good news is that creating your next (or your first) compelling offer doesn’t have to be complicated or time consuming… even if you’re starting from square one.

In fact, the FREE Transformational Value Manifesto Jeff Walker has just released boils it down to just 13 questions. Answer those and you’ll be on your way to discovering an offer you know your customers will go crazy for… before you even sit down to create it.

It really is that simple.

Transformational Value ManifestoEverything you need to create an offer that makes your audience think, “I MUST HAVE that… NOW!” is inside Jeff’s Transformational Value Manifesto… including a bunch of real-world examples to help you get some ideas flowing.

This is Jeff’s very latest work. He’s combined 25 years of proven Product Launch strategies into one 39-page downloadable PDF.

He’s giving it away as part of this year’s FREE Product Launch Masterclass – 3 days of live training where he walks you through his entire Product Launch Formula.

It’s happening October 28th, 29th, and 30th (I’ll share more details here on the blog).

So if you’re ready to take what’s in your head and turn it into a thriving business, register for the Launch Masterclass now and pick up your copy of the Transformational Value Manifesto while you’re at it:

CLICK HERE to register for the Launch Masterclass (+ FREE download)

I know this is really going to help, not only with your next Product Launch, but with every product or service you sell every day of the week

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

How To Create A Coaching Program Using A Seed Launch

After trading and investing for over 25 years, a few months ago I decided to use a Seed Launch to create an information product and coaching program to share my knowledge and all of the good and bad things I’ve lived through over the years.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

To create the course content I offered students 6 live Zoom Webinars with several follow up Zoom Q&A meetings. I also included recordings of everything, Cheat Sheets, Quizzes to test student’s knowledge and understanding, Workbooks, a private Facebook group and more.

Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.

By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.

Once the content was all edited and uploaded to a new membership site, I was ready to launch a higher ticket Mentoring Program where students had even more access to me in addition to all the training created during the three iterations of the Seed Launch.

This strategy is terrific if you’d like a quick boost to your sales and profits without spending a dime on marketing or advertising and really takes some beating.

If you’re at all familiar with Jeff Walker’s Product Launch Formula, you’ll know that one of his favourite methods is what he calls his Seed Launch as well as the Quick Launch.

Here’s an overview of the 4-Step process in pulling one off.

Step 1 – Test To See If There Is Demand For The Product

I decided to use a Seed Launch to create the content because I wanted to have as much feedback on what people in my target marketed actually wanted instead of just creating something and hoping they would buy it.

One of the great things about this is you don’t have to spend weeks or months creating a product or a program if there’s no demand for it. You can send an email or Facebook post called a ‘Shot across the bow’ and see if anybody is interested.

If there’s no interest, you don’t go ahead with the product which saves you all that time and work. If there is interest, you survey the people who responded and ask them more about what they would like to learn.

Step 2 – Demand? Check! Let’s Create An Offer

The response honestly surprised me. A whole bunch of people left Facebook, opened their email and send me a message with Livermore in the subject line.

Watching those emails come in was so exciting because I knew I had a potential winner on my hands. If nobody had asked for more information, I would have killed the idea right there and saved myself a bunch of time, energy and disappointment.

But with so many people raising their hands after just ONE Facebook post, it looked like the project might be a winner.

Here’s a summary of the offer I came up with:

___________________

1. We’ll start by making sure you have a complete understanding of how to determine the position of any market so you will know with a high degree of confidence IF a valid trend is unfolding, and if so where you are positioned within that trend.

You will know how to find and participate in fast moving trends (good) while staying out when markets are not trending (bad). There are some other cool techniques I’ll share with you that will put your understanding of trends on steroids.

2. Next, we’ll dig into understanding TIME. As Gann said Time is more important than price and understanding how to Time markets is the factor I get more questions about than anything else. You’ll be able to know in advance where market turning points are likely to occur.

The old adage ‘The trend is your friend’ is true… unless the trend is about to end. I’ll show you how I was able to confidently enter the AUD/USD long at the March 2020 low, buy the May 15th 2020 low in the EUR/USD, sell at the February 2020 high in the SPX and buy at the March 2020 low. Plus, there will be many more examples.

3. We will look at how Gann’s work dovetails with Elliott Wave analysis, so you’ll be able to accurately enter Elliott Wave 3’s and 5’s when they are first starting. Knowing when a market is in Wave 3 or 5 allows us to use leverage and/or compound with additional positions with safety and low capital exposure. I have never discussed compounding before. It is extremely powerful…

4. We’ll focus on developing your own personal action plan, something you are completely comfortable with, which is the key to being able to act on signals and hold a position in a trending market… This ability alone will be a big breakthrough for you.

5. Ongoing video training updates, Special Reports and email coaching lessons covering opportunities and special situations as they develop in the markets.

Any one of these things can move the needle immediately for you, and my experience is that ONE of these is going to resonate with you and stand out as the BIG opportunity for you specifically… so we’ll be able to spend more time on that one with you.

I’ll be working with a small group personally… and I only want to work with people who can implement, test and report back on the results.
___________________

Step 3 – Ask For The Money

When people replied saying I’m In I sent them this message:
_________
That’s great!

If you follow this link XXXXXXXXXX it will take you to the Paypal payment page.

The payment will go through my business which is XXXXXXXXXXXX.

Once you’ve made your payment, you’ll be taken to a page where you can register for the new members email list, then to the membership site to register for access to the training and other content.

If you have any problems, please let me know and I’ll get them sorted for you.

I’m really looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky
_________

That was it. Over $3,600 in sales over 6 days with no refunds.

The delivery of the training took around 4 hours a week for 6 weeks (24 hours) with some follow up training and answering questions in the members Facebook group (which is fun because I love doing it, and it’s certainly not work)

This process was so successful I used the same offer three more times to the same Facebook group and email list and made sales every time.

It just works.

Step 4 – Download the Transformational Value Manifesto

To learn more about creating a product your market is desperate to buy from you, grab a copy of Jeff Walker’s newly released Transformational Value Manifesto.

This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.

If you would like a copy, you can download yours here.

I’m sure you’ll find it helpful.

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Core Strategy Of A Successful Product Launch

Transformational Value ManifestoThis might be the most valuable free Product Launch training opportunity you’ve ever seen…

As part of his Product Launch Masterclass, Jeff Walker has just released his first piece of pre-launch content, a 39 page PDF Guide shows you how to turn your knowledge, skills or experience into a thriving online business, even if you are starting from scratch.

The PDF is called the Transformational Value Manifesto.

And when you register to download the Transformational Value Manifesto, you’ll also be registered to get access to Jeff’s upcoming Product Launch Masterclass.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

The Masterclass includes three different sessions, each building on the prior lesson.

The three sessions (or lessons) will make up a complete course (that’s why it’s a Masterclass). And to hep you as much as possible, there’s going to be a bunch of other cool content available, too.

And all of this training is completely free.

You can get registered for the Masterclass at this link:

Register for the Transformational Value Manifesto and the Product Launch Masterclass here.

The entire Masterclass training is going to be delivered LIVE, and while there will be recordings available, they will only be available for a limited time. So you need to go sign up and get registered now:

Register here to get access to everything.

Warm regards,

Rocky Tapscott

P.S. The Transformational Value Manifesto and Launch Masterclass will only be available for a few days. Get them both here.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

20 Years Of Product Launch Strategies In One Free Download

Transformational Value ManifestoJeff Walker is about to start his annual Product Launch Masterclass where you’ll learn some of his best training for free.

By following his launch you will learn some very cool stuff you can use in your business right away, and you’ll be able to model how a professional product launch is done.

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

He’s just released his first piece of pre-launch content which is called the Transformational Value Manifesto.

This 39 page PDF Guide shows you how to turn your knowledge into a thriving online business.

If you would like a copy, you can download yours here.

Warm regards,

Rocky

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Best Way To Build Your Product Launch Email List (Free Guide)

Transformational Value ManifestoWhen most people start getting ready to run a product launch, a lot of them struggle to build their email list. Now this is a big problem because your email list is your biggest asset as you work your way through your launch.

Maybe they hear the usual advice about creating a lead magnet:

“Give something away for free to entice people to give you their email address”

… but for some reason, it doesn’t work for them.

Why?

Well, even though giving away something for nothing sounds like the simplest thing ever – it isn’t.

Some people look at all the guides, downloads, and content they’ve created and just start randomly giving those away, hoping one will resonate with their customers.

But just because you give something away for free, it doesn’t mean your customers actually WANT it…

By the way, If you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Another way people mess this up is to get into “paralysis by analysis” – basically procrastination while they wait to come up with the “perfect” lead magnet.

Even if they do come up with a “perfect” idea, they often hesitate. After all, another, more perfect idea might just be around the corner.

If you can relate to any of these struggles, I’ve got some good news…

My buddy Jeff Walker has released a FREE guide – a simple process you can follow to easily create mouthwateringly valuable content your customers actually want to click on and download.

He’ll also show you how you can use this content to boost your authority, become the “go-to” person in your market, and create paid offers your audience can’t wait to get their hands on.

It’s all packed into his “Transformational Value Manifesto” – a 39-page, step-by-step playbook for turning cold prospects into lifelong customers.

If you’re ready to discover the secrets to creating compelling offers, you need to get your hands on this FREE download while you still can.

It’s only available for a few more days. Click the link below to claim your FREE copy of the “Transformational Value Manifesto”:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Warm regards,

Rocky Tapscott

P.S. When you download your guide, you’ll also get FREE access to Jeff’s complete Launch Masterclass™ – 3 days of LIVE training, where he walks you through his famous “Product Launch Formula®”.

That means you get to see him bring the ideas in the “Transformational Value Manifesto” to life – LIVE!

Both the download and Launch Masterclass are yours for free. All you have to do is click the link below:

Download your copy of the 39-Page Launch Transformational Value Manifesto Here

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.