Author Archives: reviewer

I Was Waiting To Launch A Product…

Waiting to have enough followers to launch a product to.

Waiting for the “right” audience size.

Waiting for permission to sell.

You know what wasn’t waiting?

My bills. My kids needs. My wife’s needs. My goals.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

So I stopped waiting.

I wanted to run a test.

I had 74 people who had opted into hear more from me.

74 people reading my stuff.

74 people who showed me they were paying attention when they opened and read my messages.

And I asked myself…

“What if I treated these 74 people like they were enough?”

What if I gave this group the same energy I’d give it had 5,000?

What if I created something valuable for them? Right now.

Not later when I hit some magic number.

So I did.

I put together a product launch for something that was only an idea to see if they wanted it (we call these a “Seed Launch”).

I would only build the thing if they wanted it.

After all, everyones got an opinion until you ask for a Credit Card.

I treated my small group like it mattered.

Because it does.

Then I made over $5,800 in a week.

And I learned something important.

You don’t need permission to start, and you don’t need a bigger audience.

You need to work with what you have while you’re building what you want.

Stop waiting for someday.

Start working with today.

If you have even a small list or social media following, you can run a Seed Launch to launch a product that doesn’t exist yet, and if people buy it THEN co-create it with your audience.

Check out Jeff Walker’s Launch Masterclass to watch how easy it can be to monetise a small audience using what you already know and AI to create all of your launch content.

Start here with Lesson 1.

We don’t live forever…

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

How The Sideways Sales Letter Powers The Launch Masterclass

With Jeff Walker’s Product Launch Masterclass starting today, I thought I’d give a quick insider’s look into one of the most powerful elements of a successful launch strategy: The Sideways Sales Letter.

Looking for a $2k to $5k cash pop as a Product Launch Formula Bonus? Visit this page to see how you can get it.

Since 2007 the concept of the Sideways Sales Letter has been a revolutionary approach to creating pre-launch content because of the way it builds anticipation and demand for your product or service. U

Unlike traditional sales letters that present all the information upfront, this strategy unfolds over time as a story, engaging your audience and nurturing their interest.

Here’s how it works:

Engagement Through Storytelling: The Sideways Sales Letter leverages the power of storytelling to captivate your audience. By sharing relatable stories and valuable insights, you create an emotional connection that resonates with your potential customers.
Delivering Value First: Instead of leading with a hard sell, this approach focuses on providing genuine value through educational and entertaining content. This builds trust and positions you as an authority in your field.
Creating Anticipation: By releasing content in a sequence, you build anticipation and curiosity. Each piece of content is designed to lead your audience to the next step, creating a natural progression towards your launch.
Addressing Objections: Throughout the pre-launch content, you have the opportunity to address common objections and concerns, smoothing the path for your audience to make a confident purchasing decision.
Building a Community: As your audience engages with your content, they become part of a community. This sense of belonging increases their investment in your success and makes them more likely to support your launch.

The Sideways Sales Letter has proven to be a game-changer because it transforms the way you communicate with your audience. It’s not just about selling a product; it’s about creating an experience that leads to a deeper connection and ultimately, a successful launch.

Join Jeff Walker’s Launch Masterclass to dive deeper into this strategy and learn how to apply it to your own business. This is your chance to master the art of launching and see firsthand why this method works so well.

You can register for the Launch Masterclass here.

See you inside.

Cheers

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join Product Launch Formula as a paid member. If you purchase PLF through a link on my website (and if you do, you’ll be entitled to these bonuses), I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.

The Product Launch Masterclass Starts Next Week

Jeff Walker’s Product Launch Masterclass starts next week, and as soon as you register, you’ll receive an email where Jeff shares some cool info about how he’s raising the bar for this year’s Masterclass.

Jeff and his team have some exciting plans for this year, including surprise bonuses and “Easter eggs” in the lessons.

This year’s Masterclass is coming at a very good time, because a lot of people feel uneasy about the future right now. And a lot of things that used to work in launches aren’t working anymore.

But Product Launch Formula has worked for the past 20 years, and it’s still driving million+ dollar launches – including his own.

So starting on Monday, August 18th, he’s going to take you behind the scenes of his biggest launch of the year.

You’ll get to see how he’s shaping his offer, the messaging he’s using now, and the entire strategy, as it’s unfolding.

Register for the Product Launch Masterclass here, and then you’ll be able to check out the sneak preview, and you’ll be all set for when the first lesson drops on Monday!

Warm regards,

Rocky Tapscott

P.S. Lesson 1 drops on Monday, August 18th. Register for the training here then save the date in your calendar so you don’t miss it.

Why TODAY Is The Best Day To Plan Your Product Launch

So many of us put off planning for our next product launch because we feel like there’s just not enough time.

But here’s one good reason to start planning your launch TODAY…

Do you know what the Healthy Life Expectancy is for a person in the United States?

It’s 66 years (and most other advanced countries would probably be similar).

Only SIXTY-SIX years is how long you are expected to be HEALTHY.

Full retirement age to get 100% social security in the US isn’t until 67.

And in Australia where I live, retirement age is also 67, but requirements for qualifying for the Aged Pension are getting stricter all the time.

If we do what everyone else does…

We are already sick, or disabled, or in some other way impaired for a year before we reach the age where we can rely on “the guvment” to look after us.

Mind you, social security or the age pension is not going to do too much “looking after”.

In the US, stats show it will be out of funds some time in the next decade.

In Australia there are soon going to be more ‘retired’ people on the Old Age Pension than those working to pay for it.

The situation is only going to get worse. And nobody’s coming to save us…

Am I trying to scare you?

NO!

I’m tryna make you 💩your pants!

If the “plan” is to…

Work until I am too sick, then depend on the guvmint to take care of me and then die a few years later?

Pardon my French…

But FUCK THAT.

You might be thinking the same thing.

That’s why today is the BEST day to start planning your next launch.

And next week is the perfect time to run your next launch.

If you’re not sure how to use a product launch to verify your product idea has legs, and do it in 72 hours or less…

And then how to go from nothing to cash in the bank within 7 days or less.

Then grab a spot in my new Product Launch Mastery Skool Community while it’s free (It will be a paid Community at some stage in the future).

Inside I’ll show you how to monetise your products and expertise in ways you have never considered before.

In fact, you don’t need your own product. You don’t need your own audience. You already have everything you need to create true, generational wealth. As a member you will be:

Making irresistible offers your prospects are already pre-sold on buying
Going from idea to your first launch profits in the bank in 7 days or less
Doubling your sales at higher prices without changing deliverables
Earning 100% to 1,000% ROI by CLONING your own and other people’s assets
Profiting from 5 or 6 figure launches without your own product or audience
Creating passive, recurring income from every promotion
Building a buyers list for free (and solving your traffic problems forever)
Share this with your kids and create financial freedom together
And more…

As I said, membership is free, but will become a paid soon. Click here to join us now and you will be grandfathered in and your membership will always be free regardless of what membership costs in the future.

This is your chance to use one product launch as a springboard to create generational wealth for yourself and your lineage.

I’ll see you inside.

Warm regards,

Rocky Tapscott
Product Launch Mastery

What’s Covered In Walker’s Product Launch Masterclass?

I’ve had a few questions from people wondering what is going to be in Jeff Walker’s free Product Launch Masterclass. So here’s what you can expect from this transformative Masterclass:

1. The Sideways Sales Letter® (PLC 1): Learn the core strategy that has helped build thousands of businesses over the last two decades. This lesson will show you how to create massive demand for your product by delivering real value in your marketing.

2. The 3 Types of Launches (PLC 2): Discover the three main types of launches—The Seed Launch®, the Internal Launch, and the JV Launch. You’ll learn to identify which launch type suits your situation best and how to apply it effectively.

3. The Launch Blueprint (PLC 3): This live session will bring everything together, offering you a comprehensive blueprint to follow. It’s the perfect opportunity to see how all the pieces fit together and how you can apply them to your own business.

In addition to these core lessons, the Masterclass includes live Q&A sessions with Jeff, bonus trainings, and case studies that provide real-world examples of successful launches.

This Masterclass is designed to be engaging and actionable, ensuring you walk away with a clear plan to use launches in your business. And the best part? It’s completely free to join, but only for a short time.

Don’t miss out on this chance to learn from the best and gain the skills needed to transform your business.

You can register for the Product Launch Masterclass here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Ready to Master Product Launches? Join the Free Masterclass

I’m thrilled to invite you to Jeff Walker’s Product Launch Masterclass. It’s an incredible opportunity that could transform the way you approach your business, and you don’t want to miss it!

The Launch Masterclass is designed to give you the essential strategies and insights needed to execute successful product launches for yourself, or as I have been doing, for other people for a share of the profits.

Whether you’re a content creator, community leader, coach, or consultant, this training will give you actionable steps to grow your sales and profits.

During the Masterclass, Jeff will be giving away:

Proven techniques to plan and execute a product launch with ease and confidence
How to motivate your audience to participate and build anticipation
Strategies to maximise your impact, reach, sales and profits

Jeff’s approach is practical, engaging, and tailored to help you succeed, regardless of your experience level. The best part? It’s completely free to join.

Don’t miss this chance to learn from one of the industry’s best and gain the skills to propel your business forward. Secure your spot today and take the first step towards mastering the art of using product launches in your business.

You can register for the Product Launch Masterclass here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Unlock Your Potential with The Product Launch Masterclass

I wanted to share something that has truly transformed my life and could do the same for you. Before I discovered Jeff Walker’s Product Launch Formula (or PLF), I was dabbling in online marketing but never really getting anywhere.

I was making a few low ticket affiliate sales here and there, but I didn’t have a real strategy for selling medium or higher-ticket products. It felt like I was trying to piece together a puzzle without a picture or a map.

After seeing a bunch of top marketers running massive, profitable launches with PLF in 2007 and 2008, I decided I needed to step up and I finally joined the program after wasting two years trying to do launches myself.

It was a big investment and took a huge leap of faith, but one that paid off more than I could have imagined. My first half-arsed launch, where I did a lot of stuff wrong, brought in around $1,100.

It was proof that I could finally make money online, and using what I learned, my next launch generated over $4k, and since then, I’ve used PLF to run launches to earn tens of thousands of dollars.

The real magic of PLF is the ability to generate cash flow on demand. It’s like having a superpower. A superpower that I’ve also been using to help other creators run their own profitable launches, with both of us sharing in the profits.

After doing it for a couple of years, I think the potential for running launches for other people is enormous and is one of the biggest blue ocean opportunities for 2025 and beyond.

With over 20 million creators online who could benefit from somebody helping them to monetise their expertise, the pool of partners is practically unlimited.

To give you a taste of what Product Launch Formula is and does, Jeff Walker is holding the 2025 The Launch Masterclass right now so you can see for yourself how PLF can transform your business and life.

You can register for the Masterclass here.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Want To Go From Idea To Product Launched In 7 Days Or Less

If you’d like the opportunity to go from an idea to a profitable Product Launch with the first cash in the bank within 7 days or less, then I’d like to invite you to my new Product Launch Mastery Skool Community.

As a Free member of Product Launch Mastery, I’ll show you how to monetise in ways you have never considered before.

You don’t even need your own product or your own audience to get started. You already have everything you need to create true, generational wealth.

As a member you will be:

Making irresistible offers your prospects are already pre-sold on buying
Going from idea to your first launch profits in the bank in 7 days or less
Doubling your sales at higher prices without changing deliverables
Earning 100% to 1,000% ROI by CLONING your own and other people’s assets
Profiting from 5 or 6 figure launches without your own product or audience
Creating passive, recurring income from every promotion
Building a buyers list for free (and solving your traffic problems forever)
And much more…

Membership is free, but will become a paid soon.

By joining now you will be grandfathered in and your membership will always be free regardless of what membership costs in the future.

If you’d like to check it out for free, you can visit Product Launch Mastery here.

See you inside.

Cheers

Rocky

P.S. Product Launch Mastery is currently free, but that will be changing in the future. If you’d like to get in before I start charging for access, grab your membership now.

Can You Run A Profitable Product Launch Using Just DMs?

If you can ONLY sell your offer using a Product Launch Formula style launch and it won’t sell any other way, your offer is HARD to say “YES” to.

The answer is NOT pushing harder with more hype, bigger promises, or high pressure sales calls.

It’s making your offer EASIER for someone to say, “Yes, I’m in!”

We are closing all kinds of sales, and even LICENSING DEALS using simple DMs.

Most would say the offers we are making could only be sold on a Zoom call or with long sales cycles.

But…

Because we are making it EASY to say YES, we can close them in minutes by DM.

Now…

Some might say it’s because these people are existing customers who already know, like and trust you. That’s part of it…

But…

We are also consistently making sales without a product launch where people don’t know us.

What we are doing is tailoring our offers to make them easy to say YES depending on who we’re talking to.

We make a DIFFERENT OFFER to a stranger than we do with someone who knows us well.

So if you’d like to see how we are quietly closing high ticket sales WITHOUT a full Product Launch with all that entails, let me know

Cheers

Rocky

Fresh Start With Your Own High Ticket Product Launch?

I wonder if there are any readers or Blog subscribers who are fired up for a fresh start with a product launch completely done for them?

Ready to reinvent their money, mojo and life satisfaction level… nower…

By having a Digital Vending Machine in the form of a high ticket program of their own without having to run a Product Launch or even make any of the sales themselves?

If you are currently selling low or mid ticket products to a small audience and you’d like to have your own high ticket Vending Machine…

…where all you have to do is teach what you already know
…where I do all of the marketing, make all of the sales, and enrol all of the students for you
…so you can help more people at a much higher level

And you are willing to work with me as we build it out together…then we split the revenue 50/50?

Take a sec please and email me at rttgemails@gmail.com and put your interest level – either 10, 5 or 1 as shown below in the subject line, with a few details about your business in the email body, and I’ll get back to you:

10 – I’m up for it for sure – just send me the details

5 – Maybe, but I’d need a lot more details

1 – Nah, I’ve already got enough income already

If you’re down for it, let’s do this together!

Warm regards,

Rocky Tapscott

P.S. If you just love teaching, and you’d like me to generate the leads from your audience, qualify the prospects, make all the sales, enrol all of the students, and help you to do all the tech to deliver the program, let me know. I can only help ONE person this month, so first come, first served.

Today’s 5 Most Profitable Product Launch Strategies

In this post we’re going to look at the 5 most profitable product launch strategies Jeff Walker teaches inside his Product Launch Formula program, and we’ll look at when you should use each one based on where you are in your business right now.

The 5 Primary Product Launch Types are:

The Seed Launch
The Internal Launch
The Joint Venture Launch
The Quick Launch
The Evergreen Launch

Depending on your goal and the products and services you sell, you could be considering one of these launch types to test the waters, or you could have several of them underway at the same time.

So let’s take a look at each of them in more detail, starting with:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also good option if you have no email list (or a small list), because it can help you build a list of prospects and buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter strategy of the Product Launch Ecosystem:

The Internal Product Launch

The Internal Launch is where we use the classic Sideways Sales Letter which consists of 3 pieces of Prelaunch Content spaced out over a few days or a week, leading into a sales video or sales letter where you open your shopping cart and start selling your product or service.

The Internal Launch (learn more about the Internal Product Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (because you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems in preparation for an massive increase in website traffic, and proven your sales process converts, it’s time to bring in Joint Venture partners and affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire because you can grow your email list super fast and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because when you do it right you can generate thousands of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Product Launch

The Quick Launch is a way to generate an influx of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to.

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required), is story based, and you can make a lot of money quickly and easily, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system so when people join your email list, they go through their own personal version of your Product Launch

Having an Evergreen Launch makes your cashflow much more consistent because people are going through the process consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

Product Launch Formula Bonuses – 16 Hours & They’re Gone

We’re inside the final 24 hours of Jeff Walker’s 2025 Launch Masterclass. The Product Launch Formula Bonuses on this page are going to help a small number of new PLF owners to max out their launch results.

As a PLF owner since 2008, I’ve flogged the thing to death over the years, found all the shortcuts, and have perfected something called an Invisible Launch (the name came from Frank Kern I think) that validates (or invalidates) any product idea within 72 hours and puts cash in the bank within a week.

As a thankyou for anybody who buys PLF through my affiliate link here, I will give you all of the Product Launch Formula Bonuses on this page, including personally helping you to run an Invisible Launch that generates at least as much as the purchase price of PLF, so your purchase is basically paid for.

You’ll also get private access to a special Product Launch Formula only members area in my new Product Launch Mastery community.

Inside we’ll be getting together on live Zoom group calls where I’ll share all of the shortcuts and nuances and help you to implement them.

You and I will be able to hop on 1:1 Zoom calls if you’d like my help to get unstuck, write copy, create a killer offer, or run an eye over any of your sequences.

I will personally HELP you to monetise in ways you have never considered before. You’ll be doing stuff like:

Making irresistible offers your prospects are already pre-sold on buying
Doubling your sales at higher prices without changing deliverables
Earning 100% to 1,000% ROI by CLONING and licensing your own and other people’s assets
Profiting from 5 or 6 figure launches without your own product or audience
Creating passive, recurring income from every product launch
Building a buyers list for free (and solving your traffic problems forever

The biggest unsung hero of PLF is the Community. Problem is most people get ghosted because they have no idea how to get people to enthusiastically accept JV proposals and give you their products to profit from. I’ll fix this for you.

And as another benefit, you are free to share everything you learn with your kids so you can create financial freedom together.

As I said, there’s less than 20 hours before Jeff Walker closes the cart and these Product Launch Formula Bonuses go away for another year, so if you want to join me to make 2026 your best year ever, register for PLF through my affiliate link here and let’s do this.

Warm regards,

Rocky Tapscott
Product Launch Strategy

Disclosure: At the end of the Product Launch Masterclass, Jeff is going to invite you to join PLF as a paid member. If you purchase through a link on my website, I may receive a commission from Jeff as one of his affiliate partners. I only recommend products or services I use and believe in, and PLF is one of the best.