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Using A Conversational Close During Your Product Launch

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One of the easiest ways to close high ticket sales during your Product Launch is to use what’s called a conversational close. This has normally been done on the phone, but lately we’ve been having great success using this method via text and Facebook messenger.

Avoiding phone calls has a lot of benefits, but the one I like the most is the time saving because we can be holding multiple text or FB conversations at the same time, whereas we are limited to one person at a time on the phone.

So I thought you might find this example of a conversational close I posted in a Facebook group this week helpful.

It’s a reply to a cold outreach message a member posted trying to generate sales of his product to real estate agents.

His message was very long winded and wasn’t getting any traction.

Here’s my post in reply:
_______________________

Hey Bob, your message comes across as very ‘salesy’ and ‘convincey’ like a typical marketing message.

We’ve found a much different approach works a lot better.

Ideally you would start a conversation with people over a series of short emails or DM’s that might go something like this;

YOU: Initial Email Subject: Open homes

Hi [NAME]

Do you hold open homes?

THEM: Yes we do, which property are you interested in?

YOU: Cool, hey I’ve worked out a way to automatically pre-qualify ideal prospects before you get on the phone with anyone so you don’t waste a bunch of time talking to people who aren’t really ready to buy yet.

Would something like that be helpful for you?

THEM: Yes, how much does it cost?

YOU: Good question and I’m happy to answer that for you. Before we get into that, could you let me know if you spend much time each week talking to people who aren’t in a position to buy right now?

THEM: Yes I spend Freaken hours!

YOU: I’ll bet. Is there something more productive you could be doing with that time?

THEM: Yes I could be doing _______, ________ and ________. (Let them talk and vent).

YOU: What else would you rather be doing?

THEM: Let them tell you all the reasons they are FED UP WITH talking to unqualified prospects and tell you what they could be doing instead?

YOU: Anything else?

THEM: Let them come up with more things with some prompting from you.

YOU: Have you tried anything to qualify people before having to talk with prospects who are not ready?

THEM: Let them answer with prompting from you.

YOU: Anything else you’ve tried?

THEM: Let them answer and exhaust any other options they have tried that didn’t work (if any).

YOU: Was there anything you liked about (using that option)?

THEM: Let them tell you if there was anything that worked or what they liked about that option.

YOU: What was it that sucked about doing that? (because they are obviously still looking for a better way)

THEM: Let them answer and go backwards and forwards until they have told you every thing that sucks with their current Plan.

YOU: How much do you think it is costing you by talking to people who can’t buy right away?

THEM: Let them answer. Dig deeper into what the REAL cost of the loss of this time is doing to them personally, financially, missing family time, opportunity cost, etc.

NOTE: We use T.I.M.E.R to dig down here. What is it costing them in:

  • Time
  • Identity
  • Money
  • Energy
  • Reputation

Once you’ve used T.I.M.E.R. to quantify exactly how much their current Plan is costing them, you can start to sum up the diagnosis portion of the conversation:

YOU: So it sounds like having a solution might be pretty valuable for you?

THEM: Yes it would. Let them tell you how valuable saving that time would be by prompting them – “tell me more”, “what else”, “is there anything else”

YOU: It sounds like being able to qualify leads before you get on the phone with them might be something that could be helpful.

NOTE – Get them to agree that their old Plan is something they no longer want to do and that they are interested in something better (your new plan).

THEM: Let them tell you all the reasons why their current plan needs to change

YOU: So is this something you’d like to fix right now, or is it more of a back burner thing?

THEM: Get them to confirm they want to fix the problem now. If they don’t want to fix it stay in touch but it’s not the right time for them yet. You can follow up and drip out more case studies and results of others you have helped over time until they see it as a front burner issue.

THIS STAGE HAS ALL BEEN ABOUT CONFIRMING THEIR CURRENT PLAN IS NOT WORKING.

You want them to buy into the fact that their current plan sucks and then present them with a new, clearly different and far superior plan to achieve what they want.

If they agree they want to do something now, you can present your New Plan:

YOU: Well I’m not sure if this will work for you or not, but I’ve helped (name a couple of other agents you’ve helped) to streamline their prospecting by automating the process of qualifying leads so they are only getting on the phone with people who are ready to go now.

They’ve found they are saving up to 20 hours a week, and the people they are talking to are usually very qualified and close to buying a home.

Some of the other benefits they are seeing are (list a few of the main benefits and actual results so they can see it’s a good idea)

Does that sound like something that might be helpful?

THEM: Yes it does. How much does it cost?

YOU: Well so we can make sure this is a good fit, would you be open to discussing the details on a 15 minute Zoom call?

THEM: Yes/no continue the conversation from there – book the call or follow up later.

________________

This is one example of how a conversational close could help you turn people who are on the fence into buyers during your Product Launch.

I’d love to hear about your results of you test out this form of cold outreach.

And if you have any questions, just let me know by replying to this message.

Warm regards,

Rocky

P.S. I’ve set aside some time this month to help 2 new clients implement a warm or cold outreach and conversational close campaign for their business.

If you have a digital products business, you are making at least 20 low-ticket front end sales each month, and you have a high-ticket backend offer with the capacity to add more clients or members, I might be able to help.

Just hit reply and let me know about your situation and I’ll send you all the details.

The Secret Behind The 9 Word Email

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In this previous post I shared Dean Jackson’s 9 Word Email technique for reviving dead leads.

I hope you had a chance to test it out in your business (please let me know what happened if you did).

But there’s an even bigger payoff from this idea hiding in plain sight.

That payoff is taking the format Dean uses in this Postcard and applying it to your business.

So let’s run through the process for creating your own Postcard (or Facebook Ad, Google Ad, blog post, Facebook post, direct mail piece, or display ad for your brick and mortar store).

But first, you can click on the image below to see it full size in a new window and download it to your computer for future reference if you didn’t already:

9 Word Email

Okay, let’s get to work.

The first two paragraphs contain what we call a ‘Thought Reversal’.

In other words, Dean shares the results of a study showing only 15% of new leads will buy within the first 90 days.

And that most people consider people who don’t buy right away as ‘bad leads’ or ‘tyre kickers’.

But the fact is most people NEVER buy immediately, or even within a few weeks of initial contact.

This is something people either don’t understand, or goes against what many believe.

Then he shares the simple idea of going through your lists of people who contacted you over 90 days ago, and following up with them to see if they are still interested.

The best way to do this is to reference their previous correspondence to remind them of why they contacted you, and ask them if they are still in the market by using the 9 Word Email.

For example:
_______________

SUBJECT: 6 Stone Street

Hi John, are you still thinking of selling your home at 6 Stone Street?

Rob
_______________

Then Dean includes some proof statements to show the effectiveness of this idea, followed by an explanation of why it works so well.

Finally he invites you to learn more, including how to follow up with people who reply to your 9 Word Email, sample subject lines to test, case studies, and more.

This type of information marketing is so powerful because it helps you make invisible prospects visible.

People who are interested will put their hand up and request more information without the risk of having a salesperson call and try to ‘close’ them on something.

And your followup information can help them make an informed decision on whether they want to go further with you when they are ready.

People will buy in THEIR timetable, now ours.

Our job is to be there for them when they are ready to make a purchase.

Getting people subscribed to an email list using marketing like this is a long-term strategy that will help you to make sales for years into the future when done right.

If you like this idea, I’d love to see what you come up with to test it.

If you like, send me a draft copy of what you put together and I’ll give you my feedback on it before you send it.

Hope this helps,

Warm regards,

Rocky

P.S. The 9 word email is a terrific way to get conversations started with prospects you thought you may have lost, but there are several nuances to using it for the greatest effect.

If you’d like to register for one of my regular 9-Word Email Campaign Creation Zoom calls, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners

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Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.”

The problem for many poor and middle class people is when they think of ‘Assets’, they usually think of real estate, shares, and businesses which usually require a large cash outlay up front and often intense and ongoing management.

The Perfect Income Producing Asset

But some Assets can be created with just a small amount up front work, time or expense, and produce income for years with virtually no input from the owner.

One example of an asset that can generate an ongoing and growing income stream is a Network Marketing downline that automatically grows itself without your input.

Up until now, this type of income producing Asset has been extremely difficult for the average person to create because you have to pester your friends to join your new Opportunity, order a bunch of products every month to maintain your ranking, and generally do a lot of work that’s no fun at all.

But quite frankly, what I’m going to share with you here may be the hottest new business model to hit the Industry in the last 10 years.

Here are 10 things you should know about it…

1. This new Network Marketing business model takes around 2-hours to set up, ONE TIME, and you never have to touch it again if you don’t want to (it’s NOT even a 4-hour work week).

2. This business model generates sales for you at profit-margins that are higher than other strategies online right now.

3. This business model is cheaper to launch, easier to grow, and has a higher success rate than traditional online business models.

4. This business model gives us a better quality of life because of how much free time they have left over each month once it starts to gain momentum.

5. This business model is easier to succeed with because there’s no crazy tech skills, traffic skills, copywriting skills or marketing skills required. If you don’t want to, you can do absolutely nothing and your downline can grow steadily over time without you talking to anyone, personally selling anything, or getting rejected by anyone.

6. This business model allows you to put your earnings on steroids if you’d like to by inviting people in your audience or your current Downline to join you in the business. However you DO NOT have to invite anybody else to participate if you don’t want to.

7. This business model has a proven track record in succeeding for beginners and experts alike.

8. This business model is easier to run than virtually anything else you can do to make money online. You don’t need to run webinars, create video sales letters or sales funnels, run product launches, buy, sell or ship products or services, or have any kind of e-commerce store.

9. This business model has the potential to thrive during tough economic times as more and more people go in search of a second income to make ends meet.

10. Now while there are NO guarantees, both beginners (and experts) have the potential to grow this business to 5, 6 and even 7 figures.

Plus, it’s a bonanza right now because it’s brand new with around 320,000 members, and because it is such a no-brainer opportunity, we can expect millions of people globally to join us over the next few years. Many of them could be automatically added to your Downline, increasing your monthly income.

So here’s the scoop:

This new business was developed by a top Network Marketer named Ben Glinsky who has launched some of the most profitable products in the Industry over the last 20 years and paid out millions in commissions to members of his programs.

Glen recently created this new opportunity based on the same business model as Costco and Amazon are using to grow while many other companies are losing sales and market share.

—> “It Really Is The Hottest New Lifestyle Business For Overwhelmed Business Owners & Internet Marketers.”

It’s super simple to understand and could help you create a valuable Asset that generates a regular monthly income that over time could make your family and friends green with envy.

Plus, it’s a fast, easy and inexpensive to get started.

Would you like to know more?

If YES, you can get all the details by watching this short video.

This Post Product Launch Email Can Generate Sales Every Month

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Dean Jackson shared a memory from 9 years ago on Facebook recently and it’s such a good example of how to generate a burst of sales after each Product Launch I wanted to share it with you too.

And the best part is you can send it out at the beginning of each month and it will pay you like it was an Annuity.

This simple email message has been used by thousands of people to make sales of everything you could possibly imagine.

Dean even mentions how one client who used it to sell a $100 million yacht.

You can click on the image below to see it full size in a new window and download it to your computer for future reference:

9 Word Email For After Your Product Launch

Please check out this example and don’t let the simplicity fool you.

Test it in your business, and see how many conversations you can get stated with people on your list you thought had moved on.

I’d love to hear about your results.

Warm regards,

Rocky

P.S. The 9 word email is a terrific way to get conversations started with prospects you thought you may have lost, but there are several nuances to using it for the greatest effect.

If you’d like to register for one of my regular 9-Word Email Campaign Creation Zoom calls, just let me know by getting in touch here and I’ll get back to you with the details.

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Get People To Buy Before, During And After Your Product Launch

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I’ve run and watched a lot of people do a Product Launch over the years, and one of the key differences between those that hit it out of the park and those that fail is the ability to get the attention of your audience by targeting their present pain.

A lot of people try to make sales by focusing on future gain, but addressing a prospects present pain and offering them a dream come true solution is your key to making a bunch of sales during your launch.

With this in mind, I thought I’d share this story from my friend Travis Sago. There are many lessons contained here apart from the obvious:
_______________

More Sales Opportunities Than You Can Shake a Stick At…

At about age 10, I was an Opie Taylor ugly kid…

…all freckles, elbows and knees.

I’d paint house numbers on the curb for folks for extra baseball cards and pinball money.

I had to knock on doors to get business.

I sucked (at first).

You got about 2 secs before you get the door slammed in your face.

I wasn’t a pretty little Shirley Temple…or cute like “Mikey” on the cereal commercials.

I was pigheadedly persistent, though, so I had that going. ????

My one-liner was something like, “Hey, Mister, would you like me to paint your curb number for ya?”

“Not interested!

SLAM!”

I’d knock on 5 or 10 doors before I got a “yes.”

The problem was my bike limited my “territory.”

I lived in Riverside, Ca, so I had some room for error, but Mom would only let me expand so far!

One day, I got an excited “yes,” which was unusual.

My “client” told me she’d just ordered pizza the night before and it took forever and her kids were wailing because the pizza guy couldn’t find her house.

“NOTE TO SELF!” I thought.

And this changed everything.

Now when they opened the door, I jangled my bucket and supplies and asked them, “Do you order pizza or carryout?”

(This was BEFORE Dominoes.)

Between the curious confusion about my bucket and the “Pizza” question…I almost always got a “yes.”

“Do you ever have to wait forever? While your stomach eats itself and the kids are going crazy?”

“YES!!!”

“That’s cuz the pizza dude can’t see your house number. Would ya like me to paint it back on there for ya?”

The next question was almost always, “How much?”

Then I “had ’em” because I could paint it on cheaper than they could buy all the supplies.

It was unusual for me to knock on 10 doors and NOT get almost everyone to pony up 10 bucks with my “new offer.”

Which was HOT FOOD, faster!

Who doesn’t want thaaaat?

Moral of the story…

They wouldn’t gimme 2 seconds when I started in with my PRODUCT.

But they gave me just enough time when I started with a PRESENT PAIN and showed them how I could relieve that pain!

I sweatergod, getting this made me one of the richest kids in the neighbourhood.

Today, this is even more important in posts, emails, VSL openers, etc.

You’ve got 2 seconds or LESS to not get the virtual door slammed in your face.

The 1st thing you say, better answer WHY they should pay attention.

The 1st sale you must make is getting their attention.

Smarty McSmarty Pants is wagging his head up and down, saying, “I know that already!”

But then he posts a big long post talking the logical reasons folks should attend his workshop or buy his product or whatever.

Now, if they’re Kim Kardashian or Brad Pitt…

They can probably lollygag a bit and they’ll keep the door open for them.

For the rest of us…

We want to start with an Escape from Hell Symptom so we open up their earhole and heart…and THEN talk about heaven and how we can help them.
______________

Rocky here again: As I mentioned, there are a lot of lessons in this post, apart from the obvious one which is we have to get our prospect’s attention during your Product Launch by talking about their PRESENT PAIN instead of blabbing on about our product or service (eg. A missed or late pizza delivery was their present pain).

How many more lessons can you see hidden in plain sight in this post?

If you’d like me to share them all with you, and then show you how to implement them in your business, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses, and this is how many of them do it. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

 

How To Sell Based On Value Not Price (And Sell For Higher Prices)

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I am often asked by Product Launch Formula owners how they can increase their prices without losing sales. The key thing to remember is people are buying VALUE and most of them will pay more if they can clearly see they are getting better Value from you than anyone else.

Something else to remember is there are many different ways people measure Value. Money is only one of them…

A great way to prove you are offering more Value than your competitors while RAISING your prices is by using T.I.M.E.R.

The Acronym stands for:

Time – How does what you offer save your customers Time? Is what you offer more efficient, complete the task more quickly, have a shorter learning curve, require less personal input, get better results for their time invested? A done-for-you-service has a much higher value than handing somebody an Ikea Package and asking them to watch 5 hours of tutorial videos so they can build it themselves.

Identity – How will owning your product or service enhance how people see themselves? People buy things that are totally unnecessary for survival (Ferrari’s, Boats, Rolex Watches, etc.) so their image matches their identity. How can you tap into this innate desire?

Money – How does your offer make or save money compared to your competitors? What will it cost them if they don’t fix their problem, and why is buying from you their best alternative even if you are more expensive initially (longer service life, better warranty, lower maintenance costs, cheaper to repair, higher resale value, etc.)?

Energy – How does buying from you save people from exerting unnecessary energy? Mowing the lawn or cleaning the pool on a hot afternoon requires a lot of energy. People are busy and want to relax when they are not working. How can you help them solve their problems without lifting a finger?

Reputation – How is buying from you going to make them look through other people’s eyes? People will go to the ends of the earth to protect, enhance or restore their reputation. How can you make them look good to their family, friends and others by buying from you? Luxury brands do this well. How can you copy them?

Incorporating some or all of these 5 elements into the marketing for your products and services massively increases the value you’ll be offering your customers.

Hope this helps.

Warm regards,

Rocky Tapscott

P.S. If you would like to register for one of my regular T.I.M.E.R. implementation sessions, please let me know by emailing me at rttgemails [at] gmail.com and I’ll get back to you with the details.

Use This Terrific Product Launch Hack To Get More Sales

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I saw this brilliant Product Launch hack in a Facebook group I’m a member of yesterday and had to share it with you.

Note: I have covered the name of the group and the poster to protect his privacy.

This idea should help to measurably increase sales from people who are on the fence and just need a little personal help from you to get them over the line:

Product Launch Formula Survey

I hope you find this week as helpful as I did.

If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

 

Disclaimer: As a PLF owner since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program – but it won’t cost you anything extra.

How To Use Product Launch Formula To Bulletproof Yourself

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It’s been so cool to see how Product Launch Formula turned out to be a life-saver for so many people when Covid-19 turned the World upside down starting in 2019.

If the pandemic taught us anything, it was that we need to ensure our businesses are bulletproof because we can never again rely on the future to be the same as the past.

When governments shut down economies worldwide, thousands of business owners found themselves high and dry with no chance of surviving because they simply couldn’t make sales.

However some businesses not only survived but thrived because they were able to pivot to selling products and services online. And many used PLF to quickly change strategies and do extremely well.

Here’s some examples of people who used Product Launch Formula to grow their businesses through the pandemic:

Teaching the Next Generation of Coders… for a Projected $3MM
Taking a cue from his own children’s interest, Marek Brejl started teaching kids how to code. During the 2020 shutdowns, he turned to Product Launch Formula and quickly knocked out back-to-back launches for online coding camps. Within a month, Marek’s business brought in $200K, and his list continues to grow exponentially.

She Made Back Her Investment (and More) in 4 Days
When 2020 lockdowns forced Nicola Brown to cancel her in-person workshops on eco-friendly textiles, she started teaching online. But spending weeks on the road taking care of her relatives presented challenges. The 2021 Launch Masterclass™ showed her that she could leverage her existing content to create a thriving business – while working less. Nicola took a chance on PLF and did a “Quick Launch” (a type of launch covered in a PLF bonus). She made her investment back in just 4 days and went on to make $88K within the first three months of joining.

From Individual Product Launches to Sustainable (and Creative!) Business Model
Artist and educator Diane Bleck found an unexpected niche during the 2020 shutdowns – teaching her clients how to creatively transition their businesses to a virtual environment. PLF gave her a business model she could count on, and she’s used it to launch offers in three different businesses… and develop solid affiliate partnerships along the way. And it all happens while giving Diane the time to be the kind of mom she wants to be.

Teaching the Next Generation of Coders… for a Projected $3MM
Taking a cue from his own children’s interest, Marek Brejl started teaching kids how to code. During the 2020 shutdowns, he turned to Product Launch Formula and quickly knocked out back-to-back launches for online coding camps. Within a month, Marek’s business brought in $200K, and his list continues to grow exponentially.

From In-Person Services to Online Success in 2020
Covid meant that brain imaging expert Ettie Ben-Shabat could no longer work with her clients in person. She turned to PLF in order to bring her expertise online… and her first launch generated over $25,000. Now Ettie’s revolutionizing her field while helping therapists provide better rehabilitation services all over the world.

Beating Burnout — and Making A Real Difference
Roel Crabbe was working 40 weekends a year teaching shamanism in Belgium. He loved his work, but he was exhausted. When lockdowns cancelled hundreds of his events and kept everyone at home, he started receiving messages from people who needed his help more than ever. Initially hesitant to do a livestream, PLF gave Roel a “pathway to really listen to the community” while saving his business… and his sanity.

From COVID Shutdowns to 5-Figure Seed Launches… In the Stargazing Niche
Because of COVID, Gary Lintern could no longer conduct in-person, nighttime stargazing tours in his native Northern England. With his business under lockdown, he pivoted to Product Launch Formula. Gary quickly turned stargazing into a series of Seed Launches that rejuvenated his finances, allowed him to be home with his family, and made it possible to live life on HIS terms.

Doubling Down During a Pandemic and Paying Off Debt!
Dayna Abraham had JUST started her launch in March of 2020. Day one was off to a solid start… until Disney World announced they were shutting down. The NBA quickly followed suit, and the shutdown was on. By 5pm she’d called an emergency team meeting and retooled her whole approach. She pivoted to focus on serving, and kept launching… and brought in over $400K while helping hundreds of families through a global crisis.

Seed Launching His Way Out of £50K in Debt… in 2020!
Dylan Ayaloo has trained yoga teachers and run personal transformation programs for the last decade and found PLF right after the pandemic lockdowns started. His in-person business model took a big hit, so he embraced online business in a big way… and it’s really paid off, helping him not only create new offers and bring in more revenue, but also have people writing in asking for personal coaching

40 Cancelled Speaking Engagements Led Him to Launch…
Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So went all in and generated more than $50K!

She Had to Change Her Plans and Create a New Business Model on the Fly…
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people… and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!

First He Bought a Car, Then He Bought a Coffee Shop
Ray’s been using PLF since 2005. After using PLF to get more clients, copywriter Ray Edwards later used it to sell a writing course. He tripled the results of his previous launch… and then doubled that number again the next time. Ray also owns a coffee shop. While other businesses were shutting down last spring because of the pandemic, he used PLF principles to keep people showing up – and engineered his two most profitable months ever.

No Expenses and 3X the Profit – Working from Home
As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by the global health crisis, he knew it was time to transition to virtual events. Using PLF to launch his first one, he made $39,000… far more than the $12,000 he used to net in person. The best part? Being home with his family!

These are just some of the dozens of Case Studies Jeff Walker has to show how effective and versatile Product Launch Formula can be. Yes it takes work, but what in business doesn’t? And as you can see from the results above, it’s sure worth it.

Check out these and the rest of the product Launch Formula Case Studies here.

I know you’ll find them fascinating.

Warm regards,

Rocky Tapscott

P.S. The Case Studies page will only be available for a few days so check them out now while you can.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.