As I dig back into Product Launch Formula again, it’s obvious how much Jeff Walker has updated the training for his latest PLF launch.
With this in mind, it’s probably a good time to look at the 5 primary types of launches you can use over and over again, and when to use them based on where you are in your business right now.
First up, let’s take a look at:
The Seed Launch
The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.
It’s also great if you have no list (or a small list), because it can help you build a list of buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.
Next up we have the bread and butter of Product Launch Formula:
The Internal Launch
The Internal Launch is where we see our classic Sideways Sales Letter, which consists of 3 pieces of Prelaunch Content, that lead into a sales video or sales letter.
The Internal Launch (learn more about the Internal Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:
The Joint Venture (JV) Launch
Once you’ve completed your Internal launch, hardened your systems, and proven your sales process converts, it’s time to bring in affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.
The JV Launch is like pouring fuel on a fire, because you can grow your email list super fast, and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because you generate a bunch of new leads and paying customers who you can sell to over and over again in the future.
Then we have:
The Quick Launch
The Quick Launch is a way to generate a bunch of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.
You just have to have an offer for a product or service, and an email list to promote to
It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required) is story based, and you make money quick and easy, usually in just 3 to 5 days.
And finally, there’s:
The Evergreen Launch
Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system, so when people join your email list, they go through their own personal version of your launch
Having an Evergreen Launch makes your cashflow consistent because people are going through it consistently based on when they join their list.
These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.
So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.
Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.
Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.
If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.
So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.
PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.
And don’t forget to check this out 🙂