Tag Archives: 2019 product launch formula

The 5 Main Types Of Launches From Product Launch Formula

As I dig back into Product Launch Formula again, it’s obvious how much Jeff Walker has updated the training for his latest PLF launch.

With this in mind, it’s probably a good time to look at the 5 primary types of launches you can use over and over again, and when to use them based on where you are in your business right now.

First up, let’s take a look at:

The Seed Launch

The Seed Launch is great when you are just getting started with a new idea, and you want to create a product you KNOW your market wants to buy.

It’s also great if you have no list (or a small list), because it can help you build a list of buyers quickly. So basically it’s a way you can get your first list and your first product, and it’s also a great way to create a new product anytime.

You can learn more about the Seed Launch here.

Next up we have the bread and butter of Product Launch Formula:

The Internal Launch

The Internal Launch is where we see our classic Sideways Sales Letter, which consists of 3 pieces of Prelaunch Content, that lead into a sales video or sales letter.

The Internal Launch (learn more about the Internal Launch here) gives you the opportunity to create and test your Prelaunch Content in a relatively save environment (you are launching to your own prospects and customers), so you can prove your marketing in preparation for the next step, which is:

The Joint Venture (JV) Launch

Once you’ve completed your Internal launch, hardened your systems, and proven your sales process converts, it’s time to bring in affiliates to drive traffic to your Prelaunch Content and run your Joint Venture Launch.

The JV Launch is like pouring fuel on a fire, because you can grow your email list super fast, and generate a bunch of sales quickly. For many marketers, the list-build is the most valuable part of a JV Launch, because you generate a bunch of new leads and paying customers who you can sell to over and over again in the future.

You can learn more about The JV Launch here.

Then we have:

The Quick Launch

The Quick Launch is a way to generate a bunch of sales and cash quickly based around an event or a deadline. It’s quick, simple and very easy.

You just have to have an offer for a product or service, and an email list to promote to

It’s very different to a Seed Launch or Internal Launch because it’s email only (no Prelaunch Content required) is story based, and you make money quick and easy, usually in just 3 to 5 days.

You can learn more about the Quick Launch here.

And finally, there’s:

The Evergreen Launch

Once you’ve proven your marketing funnel converts using an Internal Launch (or a JV Launch), you can take all of that content and set it up as a recurring sales system, so when people join your email list, they go through their own personal version of your launch

Having an Evergreen Launch makes your cashflow consistent because people are going through it consistently based on when they join their list.

These work very well with paid traffic, so they are a great way to build your list and generate sales consistently over time.

You can learn more about the Evergreen Launch here.

So there you have the five PRIMARY types of launches taught in Product Launch Formula. Jeff has kept adding new versions of these, but these 5 are your bread and butter when using his PLF system.

Each type of launch will suit you at different times, and the one you use first will depend on where you are right now in your business.

Personally I’m considering creating my new course using a Seed Launch first, because it will give me a product I know people in the market want and are ready to buy.

If you can see the benefits of having a portfolio of launch strategies you can dig into at any time to generate more sales, then check out Jeff Walker’s free Product Launch Masterclass here.

So where do you think you’ll start for your first launch? Scroll down and leave a comment and I’ll reply personally.

Talk soon,

Rocky Tapscott

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s How The Sideways Sales Letter Powers Product Launch Formula

Now that Jeff Walker’s Product Launch Formula 2019 launch is over, it’s time for all of us students to get to work on creating our own launch. Over the next few posts as I go through the PLF training once again, I’ll be sharing my thoughts and the lessons I learn (or re-learn) along the way as I prepare to launch a new training program.

So, let’s get started…


Don’t have time to read this game-changing guide right this minute? Click here to get the PDF version and read it anytime you want!


How The Sideways Sales Letter Came To Be

For decades, one of the best ways to sell stuff to a mass audience, both in print and online, has been by using a sales letter. Now the typical sales letter uses the Problem, Agitate, Solve framework, which works pretty well as a way of helping people realise they have a problem, and explaining how a product or service can solve that problem for them.

The problem with sales letters (or sales videos) is that they don’t create a lot of value for the people reading them, and therefore they aren’t all that efficient. Typical conversions for sales letters or videos are between zero and 2%, which means there’s a lot of money left on the table

That’s why Jeff Walker came up with what he calls the Sideways Sales Letter.

Now some people looking at a launch sequence without the benefit of owning Product Launch Formula still think you can just take any old sales letter or sales video, split it into 3 pieces, and deliver it as content.

But the problem with this is there’s still not a lot of value created, and it relies on the Problem Agitate Solve framework which still doesn’t work all that well.

The Sideways Sales Letter is completely different in that it teaches, inspires, and sells over a period of time, using what Jeff calls Pre-launch Content (PLC). And he typically uses 4 videos for the content of his Sideways Sales Letters.

How To Structure Your Pre-launch Content

So how should this Pre-launch Content be structured, and what should you cover in your pre-launch videos (or posts, emails, podcasts or other content). Here’s how I’m going to be doing it for my next launch…

The working title of my new product is currently Digital Message Secrets, and it will show business owners and managers how to use email and text messages in unique ways to sell a lot more of their products and services with very little effort.

PLC #1 – The Opportunity

I’ll be using video for my Pre-launch Content, and my first PLC video will look at the opportunity my audience has once they understand the power of using highly personalised email and text messages to build relationships, and then promote their products and services to (and through) those people.

At this point in any product launch, most people will not be aware there is a going to be a product for sale, but I’ll be doing what Jeff and others do, and subtly ‘hinting’ that the videos they are watching are part of an upcoming launch of a new product.

The goal with this first video is to start to develop trust with your audience by sharing content that is outstanding and truly helps them to achieve a result. As Frank kern says, you want to help them by actually helping them!

Who knew that would actually work LOL?

In your first piece of PLC, you’ll want to do what I’ll be doing and teaching your people how to solve the biggest problem you KNOW they face. Throughout your training, you should sprinkle in mental triggers such as:

  • Authority (show how you know your stuff)
  • Likability (just being a nice person)
  • Social proof (reviews, testimonials, comments from others)
  • Anticipation (tell what’s coming next)
  • Proof (testimonials, screen shots of results)
  • Interaction and Conversation (have Facebook comments installed and invite people to comment below your PLC)

My audience’s biggest problem is generating very targeted leads in a cost effective way. The solution I’ll be sharing with them is a simple way they can re-purpose and re-activate many of the leads they have already generated, instead of trying to attract more new people.

I’ve spoken about this with dozens of people, and when I ask them if they ever have leads or prospects who fall through the cracks and don’t end up buying, they always say ‘YES”. So my first video will show them how to get a good percentage of those people back into the business, and then get some of them to become repeat customers or clients.

Then after I’ve helped them solve what is their biggest problem, I’m going to highlight another problem they are facing (which is being able to follow up with their audience in a low-stress, no-pitch way, that also sells heaps of products and services).

Then I’ll let them know that in the next video, I’ll show them how to solve that problem as well, which will open a mental loop that they’ll need closed before they feel comfortable again.

NOTE: In Jeff Walker’s case, he promises to teach the three types of product launches, and how to know which one is right for you and your business.

PLC#2 – The Transformation

The second PLC video should close the mental loop you opened at the end of the first video, and should teach about the potential for transformation, (in my case, how to follow up regularly while ‘selling’ without always having to ‘pitch’ products and services), and how their lives will be better once they understand how to use these personalised messages in their own business.

The goal for this video is to get people to believe that THEY can achieve the transformation. NOTE: In Jeff’s case he teaches the 3 types of launches and how to choose which one suits where you are in your business. The mental triggers you can use in this video are:

  • Authority
  • Credibility (show results and other credibility boosting elements)
  • Social proof
  • Proof
  • Likability
  • Reciprocity (people will usually want to reciprocate when you do something for them)
  • The common enemy (if possible, bring up a common enemy and position yourself on their side against this perceived enemy)
  • Reason why (giving people a reason why makes everything your doing much more believable)
  • Community (build the conversation in the comments section)

Then at the end of my second PLC video, I’ll be highlighting the next biggest problem my audience faces, and that is in not having enough products or services of their own to fully satisfy their markets desire for more stuff. I’ll promise to help them solve this problem in the third PLC video.

NOTE: The problem Jeff brings up at the end of PLC 2 is, “Well now you know the 5 major types of launches, but you also need to know the details of how to launch if you are going to do it successfully”, and he lets people know that he’s going to go through The Product Launch Blueprint in the next video (which opens another loop that people will feel the need to have closed).

PLC#3 – The Ownership Experience

In the third PLC video, your goal is to cover the ownership experience and what it’s like if they really had this transformation, and what it’s like to own your product or service.

Im my third PLC video, I’ll be sharing the simple system I have for turning any business into a ‘Distribution Centre’ for a range of high profit products and services. This system takes very little time, effort or money to implement, and gives exceptional results for just about everyone who uses it.

The mental triggers you can use in this video are:

  • Scarcity (your launch is coming to an end, and now’s the time to mention the class is coming up, and there will be some kind of deadline or limit to places)
  • Social proof
  • Proof
  • Likability
  • Reciprocity
  • The common enemy
  • Reason why

I’ll be starting off by revisiting the two techniques shared so far, and will then teach them the system for turning their business into a high profit Distribution Centre for a range of other products they don’t have to source or create, stock, handle, deliver or supply customer support for.

NOTE: In Jeff’s content he starts off by saying, “So now you know the sideways sales letter, and you probably know which launch you are going to do, and now I’ll take you through the Product Launch Blueprint” which is an overview of how to do a launch, but it cannot possibly give all the details.

At the end of that video, I’ll be letting people know that my new program is starting in a few days, and in the next video I’ll give them all the details if they’d like to join up.

Jeff announces his Product Launch Formula training is opening up for new members soon, and the next video will give them all the details and show them how to join.

PLC#4 – The Open Cart/Sales Video

In the 4th piece of pre-launch content, you release your sales video or sales letter. The format of this content is (courtesy of Frank Kern as taught to him by John Carlton):

  • Here’s what I’ve got
  • Here’s what it will do for you
  • Here’s what to do next

When people have gone through your prelaunch content and it has actually helped them, and if you present your audience with a great offer, this 3 step process works like gangbusters for converting them into clients and customers.

In his 4th PLC, Jeff releases the sales video that explains a very compelling offer for PLF, and invites people to join.

Once you’ve released your Sales Video, you’re in the ‘Open Cart’ period, which we’ll cover in another post.

For now, remember this…

According to Jeff Walker, this product launch process has helped him make millions of dollars for his own business, and has helped his students make around a billion dollars in sales through product launches.

There are NO guarantees, but when used correctly, the PLF process can probably help you too.

So if you’d like to learn more about how to successfully launch your own product or service by using Jeff’s Sideways Sales Letter process, check out his Product Launch Masterclass by registering here.

Talk soon,


PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Join This FREE Last Minute Live Product Launch Formula Training

Jeff Walker has just announced a last-minute Live online training where he’s going to share some of the behind-the-scenes stuff going on with this years Product Launch Formula launch.

Specifically Jeff is going to cover

1. How his team have been doing “Super Secret Segments” that have been revealing the behind-the-scenes ebb and flow of orders during the launch. This is what they are doing behind-the-scenes to test and tweak their systems and increase conversions, and will be specifically about how you can finish strong in your launch (sometimes 50% or more of your sales will come on the final day).

2. He’ll be doing live question-and-answer session to cover any last-minute questions you may have before the launch closes later on today.

3. He’s actually doing this while he’s on the road with no support staff, so you can see what’s possible nowadays with the absolute minimal tech and support.

If you’d like to attend Jeff’s final Live event before this years Product Launch Formula launch is over and he closes the doors until next year, you can go here (no email address or optin required).

I’ll see you there,

Warm regards,

Rocky Tapscott

Jeff Walker Answers Three Questions About Using Product Launch Formula

QUICK NOTE: Registration for Jeff Walker’s Product Launch Formula Coaching Program closes down at midnight on Friday, 9/28. The class is starting next week, so he has to close registration on Friday to make sure they have everyone on-boarded properly.

For more information on the Coaching Program click here.

So there’s been a lot of questions coming in about launches during this week’s Product Launch Masterclass

The 3 main ones are:

#1. Do I need a list?

The bottom line is whether you’re doing launches or not, if your goal is to build a sustainable business, you need to build and continue to grow an email list as your #1 priority. This database of prospects and customers gives you long-term security (because you can create money on demand), and will be a huge leverage point in your business.

And a lot of us who have spent the last few years doing that believe the best way to actually GET a list is with product launches.

If you’re starting from zero now and you have no list at all, then you would use Jeff’s “Seed Launch” to get your list started… and then you’re off to the races.

If you already a small email list, then an “Internal Launch” is the way to go. An Internal Launch will make you immediate sales, and it will also help to build your list through word-of-mouth viral traffic.

And finally, when you’re ready, there’s the “JV Launch” – which will grow your list faster than ANY other list building strategy ever devised.

(One more thing: Jeff is such a huge believer in list building that he’s included an entire List Building course as a free bonus for anyone who registers for Product Launch Formula. It’s called “Launching Your List” and it’s all about building a list of people who want to buy what you’re offering.)

CLICK HERE for details about PLF

#2. Do I need my own product or service?

There are literally thousands of ways to make money online… but they all generally boil down to two primary strategies. You’re either selling someone else’s stuff, or you’re selling your own stuff.

(And by “your own stuff” – I mean it could be an online course or training program, a membership site, physical products, a personal service, coaching, artwork, a book, antiques, homes or properties, etc.)

Honestly, I think the best online businesses tend to mix a number of those revenue models to diversity their income. Selling other people’s stuff can be lucrative and easy, and it can help to smooth out your cash flow.

But in the long run… you really need your own products – at least if you want to have real control and lots of leverage over your business.

So the way that many people start out is by first selling other people’s products as an affiliate, and then developing their own products – and that’s really a GREAT way to go.

And on that note, one of the best ways to sell affiliate products is with the “Shadow Launch” that Jeff teaches in PLF. This is where you put together a simple and easy email sequence (similar to a product launch sequence or PLS) for a product that you’re selling as an affiliate.

It’s staggering how effective the “Shadow Launch” is… it immediately sets you apart from all the other affiliates selling that product, regardless of what market you are in.

That’s a great way to get started… but remember, in the long run you should be thinking about creating your own products. That’s where you get total control over your business and your destiny.

(Jeff feels so strongly about having your own products that he’s created an entire Product Creation course – and you get it as another bonus when you register for Product Launch Formula.)

CLICK HERE for details about PLF

3. What if I’m “not technical”?

Good news – I’m not technical either!

These days lots of people get intimidated by the technical stuff of an online business… but here’s the thing – you don’t need a big fancy website. You can get started with a single web page – and there are some amazing tools that allow you to create that single page in a matter of minutes.

Personally I use LeadPages, but there’s any number of powerful, inexpensive tools you can use to get a website up in just a few hours (or you can outsource it for a few dollars).

Don’t get me wrong – you’ll have to learn some stuff to get your business going. But it’s all 100% “figure-out-able”… and because of the great tools that are now available, it’s so much simpler than it’s ever been.

AND since Jeff is dedicated to taking any obstacle out of your way, he’ll have a BRAND NEW bonus inside the PLF Coaching program – it’s called “Your Tech Stack Quick Start”.

The whole idea of a “tech stack” is simple… it’s the software tools that you use in your online business. And this bonus is his team showing you how to pick the tech for your business, and get it set up. So if you’re just starting out and you’re intimidated by the “technology question”… they’ve got you taken care of.

CLICK HERE for details about PLF

One last thing… registration for the Product Launch Formula Coaching Program is open right now. The last time Jeff opened it up like this was a full year ago. And registration is about to close down – the deadline is this FRIDAY…

But please don’t wait until Friday… you don’t want you to forget about the deadline and then have to wait a year to join us in the program. Here’s the link:

CLICK HERE for details about PLF

See you inside,


Rocky Tapscott

P.S. Jeff mentioned today that he was looking through the comments from the Product Launch Masterclass replays, and in the Facebook Group… and it got him thinking about something he wanted to add to the Product Launch Formula Coaching Program…

He noticed a lot of people are full of enthusiasm and drive and energy… but they’re just getting started in this online business world.

And even though it’s been 20 years since he started out, he reckons it feels like it was just yesterday. There were lots of things that held him back, and he can remember all those early hurdles.

He said he can remember the mistakes he made… and the few crucial things he did that made all the difference.

So, he’s got a pretty cool bonus for folks who are just starting out…

It’s called “Operation Quick Start” and gets right to the heart of things in six sections…

He covers the “Fast Start Mindset”… which is about getting your mental game aligned with your new business (and new life). This is probably the single most important factor when you’re starting out… and it’s something Jeff has worked on consciously for the last 20 years.

He also covers the “Fast Start Tools”… this is about the tools to get you started. And even more important is the how behind picking the right tools for your situation.

This isn’t a sexy topic, but it’s the nuts-and-bolts that you have to get right.

And then there’s the “First Steps”… and this is the step-by-step of what you should do first to get rolling. It sounds simple, but it’s oh-so-easy to get sidetracked into a thousand different directions.

But what you really want to do is put on the blinders and focus on getting the first steps done first. And that’s what this section is about.

Sound pretty cool? 🙂

So this is the deal – you’ll get the “Operation Quick Start” mini-module as a free bonus when you register for the Product Launch Formula Coaching Program.

The only “catch” is that we’re about to close down registration so we can get the class started… so you need to go check it out now:

CLICK HERE for PLF + Operation Quick Start

(There’s a timer on that page, so you can see how long you’ve got until registration closes down.)

See you on the inside 🙂

Only 36 Hours Left To Get Product Launch Formula 2019

If you’ve been following along with Jeff Walker’s once-a-year Product Launch Formula launch, then it’s coming down to the wire now.

Jeff just let his affiliates and JV partners know (I’m one of them) that he is are closing down PLF registrations on FRIDAY. It means this launch is officially into RESULTS time. And that’s because he knows the majority of sales are going to come in these last two days.

The lesson here is that your launch is going to be no different, as long as you follow his ‘Close Cart’ process, and include the correct mental triggers he shared in his pre-launch training to build your prospect’s desire for your product.

4 of the mental triggers coming into play now are:

  • Authority – Jeff has built plenty of authority with his pre-launch content
  • Liking – he’s just an all round nice guy, and through his content has proven he wants to help others
  • Scarcity – this is a very powerful factor because you can only get into PLF once each year, miss it and you have to wait
  • Urgency – there’s nothing more powerful than a time-certain deadline to prompt action

As Jeff told affiliates today, for his launch there’s going to be AT LEAST a million dollars in sales made during these last 2 days.

For your launch, the last couple of days also means it’s time to start messaging the closing scarcity to your people. When Jeff promotes a launch, he says he always doubles or triples his sales in the last 36 hours…

And as part of that final push into the close, he’s just released the “All Access Page” here – where you can get all the replays from 12+ hours of live masterclass lessons…

…and you’ll get the FULL replays. That’s all the entire 3+ hour lessons, including Q&A, the Case Studies, and even the “Super Secret Segment”.

By re-sharing YOUR pre-launch content with your prospects like this, you can significantly increase your sales during the close cart period, because it lets people go through your lessons again…

…and reinforces the all the reasons people should buy your course, and helps to answer any lingering questions they may have had that were stopping them from joining your program.

It’s very powerful…

You can get everything Jeff taught during his pre-launch on one page with no opt-in. You can access them here so you can see how he’s doing this and model it for your launch as well.

Hope these insights into how Jeff is using the ‘cart close’ sequence for his own launch of his flagship Product Launch Formula program help you to kick it out of the park when it’s your turn. You can get PLF 2019 here.

Chat soon,

Rocky Tapscott

P.S. If you think the training from this launch was awesome, you’ll really love what Jeff has inside PLF. In addition to a completely new-for-2019 version of Product Launch Formula, Jeff has also added some really cool extra bonuses to the mix.

They include:

1. A full-blown course on how to build and profit from a list – this is his “Launching Your List” course.

2. A complete course on Product Creation that will take you from start to finish and get you your own products.

3. A full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

Here’s the link to get started with Product Launch Formula

The Second Secret To Building A Profitable Product Launch Email List

In this series of posts, we’re looking at the 5 secrets you need to know if you want to build a responsive email list in preparation for your Product Launch Formula launch.

So when you look at your mailing list, is basically a monologue, right? It’s you sending out messages, and people read those messages, that’s it. Then you just keep doing that every day, every week, or on whatever schedule you use.

But here’s the thing…

For the most part, people need to know, like and trust you on some level before they will do business with you. And while sending out your regular messages does help build familiarity and trust over time, it’s not the fastest way to do it.

That’s why your goal should be to personally interact with your readers whenever possible, and actively give them a feeling of belonging to something…

Since the beginning of time, humans have been social creatures. But over the last few years, social media has changed things completely.

People don’t want to just read your messages anymore. They want to “like” them. They want to comment on them and discuss them with you.

They might even want to share your messages with their friends (without having to ‘forward’ an email). They want to feel like they’re a part of something special, part of a Movement if you will, and that’s why it’s in your interest to make these activities as easy as possible for your Tribe.

Here’s the cool part: there’s a psychological trigger at play here. This wanting to belong to a group may actually be hardwired into your subscribers’ brains.

You see, back in tribal times people really couldn’t survive if they were alone. They had to belong to a group if they wanted to thrive. They had to fit in. If they were exiled or excluded from the group for some reason, they either had a very hard life… or more likely, they were killed by a rival group, wild animals or by starvation and illness.

It’s pretty clear that your prospects aren’t going to starve to death or get killed if they’re not part of a group. Logically people know they’ll be okay on their own. But our brains still reward us in various ways for belonging to a group (and often make us feel uncomfortable when we’re alone).

THAT’S why people like to have this sense of belonging.

So your goal with all of your communications should be to try and foster this sense of belonging.

Here’s how to encourage this feeling, which will help you build a relationship with your subscribers and increase their responsiveness…

1. Create A Cool Name For Your Tribe

The other day I saw a Facebook fan page for a one-eyed, blind dog. The owners of the page refer to him as a pirate, and they call all his fans part of his “Pirate Crew.”

It’s a simple name, and his thousands of Facebook fans readily (and happily) refer to themselves as part of the “Crew.” It gives them a sense of belonging and camaraderie. That’s a good thing.

Another example of people who belong to a Movement are are the thousands of “Trekkies” who like Star Trek. This shared love of all things Star Trek gives them a strong bond of belonging and helps them identify each other.

Still one more example: Oprah Winfrey has a TV program and web page called “Super Soul Sunday.” When she talks to the group on social media, she refers to them as “Super Soulers.” It’s a way for Oprah to make each and every reader feel like they’re a part of this special insider group of fans.

TIP: Need more examples? If you look at any sports team, you’ll see how all the fans feel like they’re part of the team, and how these fans even take on the team’s name, logo and colours.

So you get the point here – find a cool and preferably memorable name for your group.

Sure, sometimes your group members will come up with their own name for themselves, but that usually takes a while. It’s much better if you figure out a good name at the beginning, and refer to your group members with that name right away. Just be sure it’s a name with which your members will enjoy being linked to.

Next idea…

2. Link Your Communications To Social Media

Your subscribers will struggle to feel like they’re part of a group if they never get to interact with other members of the group. That’s why you should set up a Facebook Group. Then be sure to link to your Facebook Page from every newsletter, as well as encouraging your Facebook Fans to sign up for your mailing list.

TIP: The bonus of setting up a public Facebook Group is that it gives you another means of communication with your prospects. Plus Facebook is a viral medium, so your existing fans and subscribers can help you find new fans and subscribers by inviting their family and friends.

You might even specifically encourage interaction by asking “What do you think?” at the end of a newsletter article, or inviting them to share their thoughts in the Group. Then include a link to Facebook and encourage people to post their thoughts on your Wall.

Here’s a related idea…

3. Put Your Newsletters And Emails On Your Blog

Another way to encourage interaction is to post all (or at least some) of your newsletters as content on your blog. Make sure you enable blog comments, and encourage your newsletter subscribers to let you know what they think.

TIP: if you want to reserve the best content for your newsletter list, then password protect your newsletter content when you post it on your blog. This will make your newsletter subscribers feel special since they have the password.

It will also encourage your visitors who haven’t yet subscribed to want to subscribe just to see what kinds of posts you’re hiding behind the curtain!

One nice bonus of directing people to your blog is that they’ll see your other content, promotions, banners and offers. The more you can get people visiting your blog, the more sales you’re likely to generate.

Next idea…

4. Create A Private Group

Here’s the best way to make people feel really special: give them access to a private group.

One way to do this is to set up a “closed” or Private Facebook Group. That’s where people can find it by searching Facebook, and they can see the admins and members, but they can’t see the content unless they become a member. And they can’t join until a moderator or admin officially approves them. You can also set up a “secret” group (which can’t be found by searching).

TIP: Another way to set up a private group is by setting up a forum and making one of the sub-forums private.

The idea here is to send your newsletter subscribers to the private group so they can talk about the content you share in your newsletter. Naturally, they can talk about anything else they’d like as well. But the key is to make people feel special because they’re a part of this “secret” and exclusive group. They’re part of your “tribe” or inner circle.

TIP: You can make the group membership a bonus of joining your newsletter list. That means you’ll get more subscribers joining your list, plus the feeling of belonging will help you build a good relationships with your subscribers (which in turns boosts responsiveness).

I’ve done this with one of my free stock trading Membership Sites. When people sign up for a free account, they are added to my email database, and can also request membership of our private Facebook Group, where I share additional insights, and we all contribute content, analyse markets, and share ideas for trades.

This creates a great sense of community where people feel like they belong to something greater than themselves. This sense of belonging makes them much more likely to open my email messages, click through to the sites and offers I share, and buy the products and services I recommend.

THIS is one one of the best ways you can create a highly profitable email list before you roll out your new product or service based on the strategies you learn in Jeff Walker’s Product Launch Formula.

And if you’d like to learn more about building a rabid community of raving fans who are ready to support you when you are ready to launch any product or service, you can do by going through Jeff Walker’s Free Product Launch Masterclass here.

Talk soon,


PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Watch Jeff Walker’s Product Launch Masterclass Again On This All Access Page

OK so over the last 10 days, Jeff Walker has been releasing the pre-launch content for this year’s release of his flagship Product Launch Formula class.

If you’ve watched the 4 live sessions he’s shared so far, you’ll know they have included over 12 hours of some of the best content he’s ever released.

But if you missed one or more of those sessions, he’s just opened up an ‘all-access’ page where you can watch all of those replays for the next few days. You can watch the entire Launch Masterclass for free, with no opt-in required.

You can check out the all access page here.

Here’s The Lesson Jeff Walker Is Sharing Here

Giving people access to all of the pre-launch content again like this, without requiring them to opt in, is a powerful way to help people who may be on the fence to decide to join his Product Launch Formula 2019 program.

That’s because the more of his content people consume (and the more case studies they see within that content), the more likely they are to believe that his product launch strategies will work for them as well.

This is one of the secrets of PLF that’s hidden in plain sight… do everything you can to get people to engage with your pre-launch content as much as possible.

So on this page you’ll find more than 12 hours of content, including downloads, Q&A, the “super secret” sessions… and even the infamous “Squirrel Cam” that had viewers raving (you’ve gotta watch to get it).

Make sure you watch the Product Launch Masterclass here before it’s taken down in a couple of days time

Chat soon,

Rocky Tapscott

“Will Jeff Walker’s Product Launch Formula Work For Me?”

Apparently throughout the Product Launch Masterclass, Jeff Walker has had quite a few questions from people asking about Product Launch Formula, and most of them are pretty much wondering whether it really works or not.

And the long and short of it is… yes it works.

But rather than talk about all the ways PLF could help you launch and grow your own business, how about I share a few success stories?

Jeff Noble:
Jeff teaches people about Fetal Alcohol Spectrum Disorders (FASD), which are the leading cause of developmental disabilities. Even though he’s not a doctor or therapist, he’s used launches to turn his passion into a global mission, and now travels the world to teach people how to cope with this misunderstood health condition.

Thembi Bheka:
Thembi arrived in Canada with just $5 in her pocket, after leaving an abusive relationship in her native Zimbabwe. She knew nothing about online marketing when she discovered PLF, and launched her first course in just six months. Now she’s empowering women in Africa and teaching people about real estate investing. And she just celebrated her first six-figure launch!

Oonagh Duncan:
Oonagh runs a business called Fit Feels Good. She’d been making offers every month for more than a year to a dwindling list. She was starting to get worried about business sustainability when she came across PLF. Her most recent launch is on track to generate $94,000, and her clients are not only losing weight… they’re going out into the world and transforming their lives.

Mary Gilkerson:
Mary is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before PLF, she brought in a pretty respectable $12,000… but after PLF, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using PLF to sell her paintings for up to $12,000 each!

Luis Carlos Flores:
Luis and his wife are psychotherapists who help Latin American parents become great parents. They put together their first launch in just 3 weeks, netting 130 new students in 10 days. Six-figure launches are now the norm, even though their Latin American market doesn’t usually buy online. But the best part is the daily thank you notes from happy clients…

Dylan Frost:
Dylan and his partners built a successful business selling physical products on Amazon. They developed a system for wholesaling products, and started teaching their method to other sellers. Using PLF, their first launch brought in $147,000 and each of the last four launches brought in more than $1 million. Dylan anticipates crossing the $10 million mark this year… all before his 30th birthday.

Susan Garrett:
Susan was already a successful business owner, traveling the world teaching people how to train their dogs. But her schedule was exhausting and unsustainable. When she bought PLF, she was hoping to make enough to pay it off before the credit card statement came in and her husband found out. Her first launch made $27,000… but she didn’t stop there. Susan now does million dollar launches (in her dog training niche, without JV partners).

Dr. Julie Helmrich:
Julie practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

Erik Solbakken:
Erik was not sure what he wanted to sell at first… but he knew he was ready for something different after 26 years as an accountant. He found a surprisingly hungry audience and did his first launch, bringing in $10,000 before even creating his product. In just 10 months after starting his online business, Erik made $220,000 in revenue (and is already planning his second launch).

Kara Andretta:
Kara helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.

Kami McBride:
Kami started from scratch (two years ago she didn’t even have a cell phone), and she’s now done four PLF launches in the last year – and three of them have done more than $10,000 in sales…

Jason Miles:
Jason and his wife Cinnamon had a very small business selling doll clothes – then they used Product Launch Formula to multiply their results by 10x…

Bill O’Hanlon:
Bill had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

Ross Grant:
Ross teaches actors about high performance… he had a blog, but he wasn’t making any money. In fact, he was losing money with his blog every month. Then he did a PLF launch and made $15,000 from a list of 180 people

Stacey Murphy:
An urban farmer, Stacy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

Barry Friedman:
Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found PLF, and it changed everything in his business…

Tanya Charlotte Targett:
Tanya had a great income, but her business was unleveraged. She had to travel constantly – her health suffered and she was away from her daughter far too much. Then PLF transformed her business…

Troy Dean:
Troy had a successful membership site, but was frustrated because his business was stuck – and he couldn’t figure out how to grow it. Then he got PLF and put it to work – and four launches later he’s built his business to the seven-figure level…

Shelley Brander:
Shelley had a successful brick-and-mortar yarn store… but it suffered every year with the seasonal swings of the market. Then she went online with PLF, and it changed everything in her business (and her life)…

Debbie Arambula:
Debbie is the “Heart Artist” – she paints hearts, and she’s very successful at it. This is how she uses Product Launch Formula to sell her paintings and prints…

Nicholas Wilton:
Nicholas is a fine artist who has led offline workshops to teach people how to paint. Then he used PLF to bring his workshop online – he started from scratch and his first launch did over $400,000 in sales. And he followed that up with another launch that made around the same.

Des and Micheal O’Neill:
Des and Micheal have a business consulting practice with accountants in Ireland. Their first launch using Product Launch Formula did 180,000 Euros and completely transformed their business… and that’s just the start of their story.

As you can see, there’s a tone of proof that Product Launch Formula works in all sorts of markets.

If you’d like to hear these PLF owners stories for yourself, you can check them out on this page.

Chat soon,

Rocky Tapscott

Product Launch Formula 2019 Is Open

After releasing over 12 hours of awesome live pre-launch content, Jeff Walker has just opened up registration for his Product Launch Formula 2019 Coaching Program.

PLF is a complete A-Z system for launching, growing and scaling a profitable online business.

This is the same system Jeff and his coaching students have used to generate over $1 BILLION in sales for their products and services in virtually every kind of market you can imagine.

It’s only going to be open for a limited time…

Here’s where you can learn all about it…

CLICK HERE to learn more about the Product Launch Formula Coaching Program

See you on the inside,

Rocky Tapscott

P.S. Jeff only opens up this program once a year, and it’s only going to be open for a few days. Make sure you check it out right now…


Product Launch Masterclass Lesson 4 – How To Transition To Your Open Cart

Jeff Walker is gearing up for the 4th and final instalment of his free 2019 Product Launch Formula Masterclass, and this lesson is going to be one of the most important.

That’s because if you are like a lot of people who don’t see themselves as natural ‘sales people’, it’s easy to get freaked out or feel a little weird when you’re trying to sell your products or services. This is especially so when you are doing a launch because you are going from giving value in your pre-launch content, to asking for a sale when you are in the ‘open cart’ period.

That’s a perfectly natural feeling, and because lot of people feel this way, it can really hamper your sales, profits, and your business growth. The thing is, at the end of the day, you have to make sales if you want to have a successful business.

Here’s How Product Launch Formula Solves The Problem…

That’s why for the past week or so, Jeff Walker has been holding his brand new LIVE Product Launch Masterclass training, and if you’d like to learn an effective way to sell, that focuses on providing tons of value to your customers and clients, then you should check it out here.

During the Masterclass, Jeff has given away almost 10 hours of incredible live training that can help you take your ideas and use them to launch a business…

…and also how to use launches to grow your existing business fast.

He’s going to be going LIVE with the fourth and final lesson in his Launch Masterclass on Monday.

And this lesson is all about how to transition from delivering value in your pre-launch marketing content, to asking for the sale in a dignified, no-hype, low-pressure way that makes people want to buy from you.

Jeff has NEVER taught this topic in public before with this level of depth. It’s going to be very valuable.

Here’s where to sign up:

CLICK HERE for Lesson 4 of the Product Launch Formula Masterclass

Chat soon,

Rocky Tapscott

P.S. Make sure you sign up today. Jeff will show you an easy, totally “non salesy” way to make this transition… and to have tons of people excited to buy from you.

If you’ve ever felt weird or “icky” when it comes to trying to sell your products or services… and if you wanna learn a totally cool way to sell – that people actually look forward to – then make sure you sign up for the fourth lesson of the Launch Masterclass here.

Product Launch Masterclass Lesson 3 + DOWNLOAD (your Product Launch Blueprint)

In just a bit, Jeff Walker is going LIVE with Lesson 3 of his brand new Product Launch Formula Masterclass. It’s going to be all about Your Launch Blueprint, and the broadcast is at 4:00 pm Eastern / 1:00 pm Pacific.

Here’s your link to join:

CLICK HERE for Lesson #3 of the Launch Masterclass

Here’s Why This Product Launch Formula Training Is Different

When Jeff first let us know he was planning this live launch, he said he had NO idea how it was going to turn out. He only knew he wanted to do something different to the 3-video product launch he has used in the past to see how it turned out.

It seems he’s onto something, because people are loving it, and the comments have been pouring in (lesson 2 got almost 2,000 comments while he was on the air)…

Not that you have to go as far as Jeff is going here for your product launch. The PLF process is so robust, it works just as well when you use pre-recorded videos, PDF’s, blog posts or even by email.

Anyhow, I’m really looking forward to tonight’s live lesson because Jeff is going to walk us through his Product Launch Blueprint, which basically gives you a step-by-step plan of how to launch your own product, service, or business.

I think the content of this one is going to be as good as than the last two lessons, and with even more actionable ideas you can use straight away.

And make sure you download your copy of Jeff’s Product Launch Blueprint. (You can grab your copy here on the broadcast page).

It’s an all-new downloadable 18-page PDF that takes you through each step of the Product Launch Formula process Jeff is going to be walking us through during the LIVE broadcast.

Print it out now so you can follow along.

Here’s your link to join the broadcast:

CLICK HERE for Lesson #3 of the Launch Masterclass

Warm regards,

Rocky Tapscott

P.S. In case you’re one of those people who scroll right to the end (like me), here’s what’s happening. In a couple of hours, Jeff Walker is going live with Lesson 3 of his Product Launch Masterclass. He’s be covering his Product Launch Blueprint which will show you how to launch your own products service or business step-by-step. You can register to join here.

3 Profitable Innovations From Jeff Walker’s 2019 Product Launch Formula Launch

Jeff Walker’s next LIVE Product Launch Formula Masterclass broadcast is less than 24 hours away.

Lesson 3 is at 4pm ET/8pm GMT on Thursday September 20th, and you can register here so you don’t miss it (he’s going to give away his 18-page Product Launch Blueprint to download as well.)

Now if you’ve been following along with this launch, you may have noticed several innovations Jeff is using in this PLF launch. They include:

1. Lead Segmenting AFTER Collecting An Email Address

In previous launches, Jeff and most other people using the PLF process have segmented people before they collect their email address. I’m guessing testing over hundreds of thousands of opt-ins showed that more people continued with the opt-in after giving their email address before segmenting than after.

This makes sense, because while segmenting allows you to personalise your content, it also adds a certain amount of “friction” to the process. Some people will either balk at being segmented, or may be confused and not continue with the opt-in.

However, commitment and consistency (one of the strong mental triggers Jeff talks about in Product Launch Formula) means people will often push through barriers to complete a task once they have started it.

Therefore, once a person has entered their email address (they’ve started making a commitment), they are more likely to continue through the opt-in process (to be consistent with their actions), meaning segmenting them is less of a barrier.

2. The Use Of A “Concierge Page”

This is where all of the content is now based rather than the typical 4-page “launch” setup where all you can see is 4 videos. There are links to all of the different content, so people are likely to spend more time on the page looking around and engaging with it.

And the more of your launch content people consume, the more likely they are to buy your product or service when they are offered the opportunity…

3. Seperate Launch Case Studies

Jeff has used plenty of Case Studies before, but this time in addition to the full 3 hour Masterclass lessons, he has placed the Case Study videos separately on the Concierge page for people to watch.

This allows him to keep the lessons on topic, and create a more diversified range of content for people to choose from.

Giving people choice is a great strategy since it allows them to create their own journey through your content, and watch what they want to watch.

So these are 3 of the obvious innovations I’ve seen this year. If you have seen any others, please let me know in the comments below.

So as I said, Jeff is going live with his 3rd Product Launch Masterclass lesson shortly, but before that, you might want to catch up on Lessons 1 and 2 (if you haven’t already).

You’ll find links to both replays and all of the Case Studies on the concierge page here.

Chat soon,

Rocky Tapscott

P.S. One other innovation I forgot to mention is how Jeff is using Facebook Messenger AND Instagram for updating subscribers throughout the launch. You can see how he invites people to subscribe to Facebook Message updates on the Concierge page here.

The Product Launch Formula “Seed Launch” – NO list, NO Product Required

Product Launch Formula Seed LaunchHaving an existing email list of prospects and customers gives you a big head start when it comes too implementing  Jeff Walker’s Product Launch Formula. In fact, if you want to continue to grow your business, a responsive and growing email list is one of the most valuable assets you can own.

But what if you have put off building your email list up to now, or you haven’t given list building quite enough attention?

Well that’s where using a Seed Launch can help you hit the ground running, even if you have NO list and NO product to launch right now.

To follow on after Jeff’s first live Webcast, where he walked us through his Sideways Sales Letter and shared some inspirational Case Studies from people who have successfully used PLF, he’s getting ready to hold live Webcast #2, where you’ll learn all about how to run your own Seed Launch…

…and how you can use one to create a new business from scratch, or successfully launch (or re-launch) a new product or service – starting with no list and no product.

You can register for the live training here.

He’s also talking about how he used “Launch Stacking” to go from a stay-at-home dad (with $400 per year in disposable income) to his first $1,000,000 in sales – it’s an inspiring story.

And the cool thing is what you’ll learn when you attend this Seed Launch training will work with almost ANY type of business, regardless of what you sell, or how long you’ve been operating.

Hope you can make it onto the live training (and if you can’t, there will be a replay, but you need to register to get notified when it’s ready),

Chat soon,

Rocky Tapscott

P.S. If you’ve been following along, you’ll know that this training is part of a complete “Launch Masterclass” that Jeff is putting on right now. You can attend the entire Masterclass for free at this link.

P.P.S. And if you’re someone who skips right to the end (like me), here’s what’s going on. Jeff Walker is holding his second live Product Launch Masterclass training where you’ll learn how to use his Seed Launch formula even if you have no list and no product, along with how to use Launch Stacking to quickly grow your business, and he’ll be answering questions live. You can register here.

Jeff Walker’s Product Launch Formula Masterclass #1 Replay Is Ready

Yesterday’s first live Product Launch Formula Masterclass lesson was awesome, as Jeff Walker spent nearly 3 hours live teaching the core strategy behind the most successful launches, and talking about:

  • WHY launches are still working so well…
  • WHAT you need to do to create your own successful product launch, and…
  • HOW to apply strategies such as his Sideways Sales Letter to your own business for maximum results!…

If you missed it (or if you want to watch it again), he’s put the replay up at this link. (Note: If you haven’t registered for the PLF training yet, you may have to register first to get access to the replay)

You can go and watch it right now… the video is at the top of this page.

During the lesson, Jeff shared a bunch of Case Studies of previous students who showed exactly how they used his PLF process to launch their own products. He’s broken out those Case Studies into individual videos… and they’re on the right side of the page.

This first lesson will be a game changer for a lot of people… and you might be one of them. Again, the highlight of this lesson is learning about the one core strategy behind the most successful launches.

CLICK HERE to watch the replay of Lesson One

Warm regards,

Rocky Tapscott

Register For Part 1 Of Jeff Walker’s Product Launch Formula Masterclass

OK, so Jeff Walker has officially opened the doors for registration to his all new Product Launch Formula Masterclass (register for your spot here).

This is hands down going to be the absolute best prelaunch he’s ever done, because he’s doing each piece of prelaunch content as a live broadcast, and he’ll be doing nearly three hours of content in EACH broadcast.

So What Is Jeff Going To Cover In Launch Masterclass #1?

  • First up, you’ll learn how to use sequences to create an amazing launch
  • Then he’ll go through his “Sideways Sales Letter”, how it’s revolutionized online marketing, and how to put it to work in your business
  • Then he’s going to cover the “PS Path” and what sort of content to put in each of your launch videos for the best results
  • He’ll look at how to layer the Mental Triggers into your prelaunch sequence so your product is magnetically attractive to your ideal customers, while repelling those people who aren’t a good fit for you
  • And finally he’ll show you how to deliver just the right amount of content in your prelaunch, so you deliver high-value but still make the sale

The first live broadcast will be on Thursday, so you should register here right now so you don’t miss the event.

Jeff WILL be sending out a replay of the Masterclass, but if you want to get extra content and a Q&A session where you can get all of your questions answered by Jeff himself, make sure you’re on the live broadcast.

Go here and register now, and I’ll see you on the Masterclass,

Warm regards


7 Keys To Getting Others To Build Your Product Launch List For You

If it’s not already, building your email list is going to become one of your core activities as you start using what you learn in Jeff Walker’s Product Launch Formula. Especially with PLF 2019 because it includes even more focus on using email and text messaging than ever before.

And getting other people to send you their best prospects and customers is a much more efficient (and profitable) strategy than spending all of your own time and money trying to build your list on your own.


Don’t have time to read this game-changing guide right this minute? Click here to get the PDF version and read it anytime you want!


As a example, I have been an affiliate of Jeff Walkers for years, and as part of my promotional efforts for Product Launch Formula throughout the year, I have sent thousands of people to his site (both through my affiliate link and directly), and I’ve watched my affiliate stats to see that many of those people have opted in to his email list.

Now while that’s great for me because quite often somebody I’ve sent his way buys PLF and he pays me an affiliate commission, it’s also great for Jeff because…

…he uses the list of people affiliates like me have sent him to participate in other people’s product launches as an affiliate.

I see Jeff’s name come up regularly in JV Leaderboards, and based on that, I know he’s earning himself thousands of dollars in affiliate commissions, and often winning those JV competitions that give away bonus cash, cars, holidays, computers, iPads and other cool stuff.

So in addition to building your prospect and customer lists, building a dedicated affiliate and JV partner email list is going to be one of your most valuable activities… because once they know how, the people on that list are going to continue to help you promote your stuff AND, AND you can use that list to promote OTHER people’s stuff as an affiliate as well

So with that in mind, it’s time think about putting these 7 keys to work in your affiliate program, and you’ll put affiliates to work for you right away!

1. Where Appropriate, Use Urgency To Get Others To Promote Product Launches & Products

Now this is NOT something you want to do every time, but you can to is with certain promotions is to apply some “gentle pressure” to encourage affiliates to go the extra mile in some situations.

That means you want to give affiliates a nudge to take action now, as opposed to waiting until later. You want to create a little urgency; a sense of, “I don’t want to miss out, so I need to make this a priority.”

There are a lot of ways to do this. Here are five ideas…

  • Host a time-sensitive sale. Affiliates have to promote it now or miss out (your product launches are a great example of this).
  • Use natural deadlines like holidays, seasons (end of the Tax year, Christmas, Labor Day, etc.) and events.
  • Create a special occasion (a product launch, releasing v2.0, an affiliate contest, a giveaway, etc.).
  • Make your own news (if you are retiring or raising the price on a product, removing adding  a bonus, etc.).
  • Propose an opportunity for future collaboration (you do this now, I’ll do this for you later).

In the future, we’ll talk more about getting others to participate in your partnerships. For now, I just want you to get the idea that you can “nudge” affiliates to join by employing a few smart tactics like the ones I just mentioned.

2. Offer Incentives To Persuade Other People To Join In

Affiliates love to get MORE than just their regular commissions. Let’s be clear about one thing: affiliates are primarily in the business for the money. Sure, sometimes they are evangelists because they believe in the product, the cause, or the developer (I’m like this for Jeff Walker, Eben Pagan, Seth Godin and Dan Kennedy).

But most affiliates are in this as a business. And if a business isn’t making money, they’re OUT of business, right?

If you can give an affiliate the opportunity to earn MORE money without doing anything EXTRA, that’s a win for them, AND for you if you do it right. It’s a numbers game.

Let’s say affiliate Adam is going to write a blog post this week to promote your offer or someone else’s offer. He likes both of them equally. Both earn him the same amount of money. What to do? All other things being equal, the x-factor that gets him to promote you instead of the other merchant is a way for him to make extra money doing what he was going to do anyway … write that blog post.

Let me give you two scenarios as examples for how to do this…

1. Hold Affiliate Contests

One option is to host a contest and offer prizes to the top affiliates. I’ve seen this done with prizes as “cheap” as digital goods (the top selling or lead generating affiliate gets a free copy of X product) and as “expensive” as giving away a Mercedes Benz C300 to the top affiliate.

Most contests are somewhere in between. You could give away gift cards, iPads, Kindles, mp3 players, and other popular gadgets. Just decide what your top 10 affiliates will receive, set the rules/guidelines, determine the date, and start getting the word out (via your dedicated affiliate email list and anywhere else affiliate congregate).

You may want to consider giving ANY affiliate who refers a sale something for joining in (even if it’s a 75% commission instead of a 50% commission, it will reward every active affiliate and encourage them to continue promoting you)

SIDEBAR: This is a numbers game! Let’s say you “invest” (always think of it as an “investment” – something you spend in order to get a “return” above and beyond what you spent) $1,000 for prizes or bonuses in a small contest that is shared over the top 10 affiliates.

And let’s say those ten affiliates all generate just 10 sales each of a $97 product that you give 50% commissions on. What do you have at the end of the contest? 10 sales X 10 affiliates = 100 sales X $97 per sale = $9700 sales – 50% commission = $4,850 for you – $1,000 for prizes = $3,850 profit (minus 2-5% processing fees).

And that’s just for a small-scale contest. Plus it doesn’t take into consideration any sales generated by affiliates who participated who didn’t make the “top ten”. And it doesn’t take into consideration any affiliate who went all out and single-handedly brought in dozens if not hundreds of referrals in order to win the contest. Big time!

2. Create Milestones

Another option is to offer incentives to any affiliate who reaches predetermined milestones for sales or commissions generated at any time. When the affiliate generates their first referred sale, they get X as a bonus. Five sales gets them X bonus. Twenty-five sales gets them X bonus.

The more sales they rack up, the larger incentives they receive. Again, it’s a numbers game. So work out what you can give away at each milestone that will be appealing to the affiliate and still earn you money.

ONE IMPORTANT DETAIL: Neither of these ideas takes into consideration the lifetime value of the customer your affiliates are referring to you. Remember, all of these sales numbers are just for the FIRST SALE.

If you deliver a high value, high quality product and treat those new customers right, you will generate a lot more orders from those same customers over time. That makes your contest or milestone reward program even MORE PROFITABLE to you.

Can you see why you should be doing this?

Moving on…

3. Provide Ongoing Training For Affiliates So They Do What You Want

Remember that affiliate list we talked about earlier?

This is one of the ways that you use it and get a LOT of leverage for very little effort.

The idea is to provide ongoing training materials (articles, reports, webinars, etc.) where you teach your affiliates how to improve their affiliate marketing. Your goal is to help transform your affiliates into SUPER affiliates.

You want to do this because if you teach them all the things that you would normally do yourself (set up Facebook advertising, create viral videos, guest blog posting, etc.) they will be able to generate traffic on your behalf as an affiliate promoting your offers.

If you train your affiliates and help them make even more money and earn even bigger commissions, they will work even harder to make you money by promoting your products for you.

So, at least once per month, send out some kind of TRAINING.

Your training should do three things…

  • Teach your affiliates how to complete an effective marketing step
  • Give the affiliate some of your own resources so they can complete the marketing step to promote you
  • Send the affiliate to the online destination or platform where they can complete the marketing step

For example: You might explain how to get traffic with paid Facebook advertising, you give the affiliate with a swipe file of ready-made ads and images to promote your product, and then send the affiliate to the Facebook advertising page to start their campaign.

You’ve created an easy 3 step process that EVERY affiliate can follow (whole spending their own money), and that you don’t have to do yourself if you don’t want to…

4. Create Fresh Resources For Affiliates To Get You Regular Attention

Every month you should be creating new freemiums for your affiliates to give away on your behalf.

Every Single Month.

These resources can be as simple as a new article each month that affiliates can publish on their blog or broadcast in a newsletter or loaded to an autoresponder.

Ultimately all of the affiliate resources you create to stock on your affiliate page should systematically be rolled out on a monthly basis. The reason is that when you mention these things to your affiliates (through your affiliate email list)  you give your them another reason to talk about you to their audience.

You give them something fresh to share with their own network of influence. Ultimately, sharing these awesome fremiums with your affiliates makes THEM look good to their audience, and KEEPS you in front of potential customers month after month.

Even if you do this on a small scale, it’s free, ongoing promotion for you. And the more the person on the other end hears your name, sees that product recommendation, and becomes familiar with the benefits of buying something … the more likely they will do just that.

A variation on this is to give others fresh REASONS to promote you. See the “urgency” key I mentioned earlier.

New resources that promote you and new reasons to promote you should be rolled out on a regular basis. Put it on your calendar. Every. Month. How often? Every month!

5. Help Other People In Your Network Make The Most Money Possible

If you want more affiliates to promote you, pay them as much as possible while remaining profitable for yourself.

As Much As Possible…

Listen carefully here. Wouldn’t it be a good idea to pay someone 90% commission on every sale referred, and let them send you a 500 customers that you make $10 each off of (that’s $5,000 for you if you’re paying attention :-), rather than offering a 50% commission and getting lost in the crowd of other merchants doing the same thing?

…especially when you consider that by offering a standard 50% commission, the affiliate is never likely to promote you at all?

Help your affiliates make the absolute most money possible, and they will end up making you the absolute most money possible by sending you free traffic over and over again.

Here’s 4 ways to do this…

INCREASE YOUR PRICES. The more you charge per sale, the more your affiliates earn in commission per sale. Another option is to create an upsell or cross-sell and add them to the order flow so that the price per transaction is higher.

RAISE YOUR COMMISSION RATE. Instead of offering 50% commission, offer 75% commission. You could even consider offering 100% commission (or even losing money) on the front end sale just to get the customer into your system for future sales opportunities.

HINT: This is an advanced strategy for people who already have a stable business and who can afford to go negative on the front end, but it is THE FASTEST AND MOST PROFITABLE way to build a business long-term.

OFFER LIFETIME COMMISSIONS. Some affiliate programs offer lifetime commissions. When someone refers a customer to that merchant, that customer is assigned to the affiliate for life. Whenever the customer buys something from them in the future, the original referring affiliate gets a commission (commission rate varies depending upon the offer – usually 50%) automatically.

USE INCENTIVES. We talked about this one earlier, but I want to mention this idea again. Use contests and milestone incentives to help affiliates make more money. All of these things can separate you from your competitors. All of these things can be used to turn passive affiliates into active evangelists for your product or service.

THEN – and please don’t forget this – as long as you deliver quality products and treat your referred customers well, you can earn a LOT of money over the long haul because YOU own the customer list.

NOTE: Sometimes it’s just a matter of “positioning” your commission that can make all the difference. If I sell a $97 product that pays 50% commission, I can position a bump in commission rate in one of two ways.

First, I could say, “For the next 2 weeks I’m raising your rate from 50% to 75%.”

That sounds good, but this when you say it this way it sounds better… “For the next 2 weeks, every sale you refer will get your usual 50% commission PLUS I’ll give you an extra $25 per sale!”

By being specific about the extra dollar amount the affiliate will earn, they are more likely to promote you during this specific window of time.

6. Make Your Affiliate Program About Others, Not Yourself

You may have already noticed, but I’ve been hinting at this the entire way so far, but let me spell it out clearly to you now…

All successful affiliate programs have one thing in common: they are about helping the affiliates succeed. To be sure, your motivation for having an affiliate program is to make money for YOU.

But I guarantee that if you work your affiliate program like making money is the only thing that matters, and it’s the only thing that’s important, you won’t get very far. But, when you cast aside your own self-interest and really pour yourself into equipping affiliates so they can be profitable, you’ll be successful yourself.

Here are some final points to consider as you work to make your affiliate program as profitable as possible for everyone:

  • Do whatever you can to help affiliates make more money through the strategies we discussed earlier
  • Spend time and money training affiliates so they know what they are doing and are better able to do it. It will return to you compounded…
  • Listen to honest and genuine feedback from affiliates when they tell you their likes and dislikes
  • As much as possible make yourself accessible for affiliates to communicate with personally
  • Think about things you can do for the other person to really build his or her affiliate business – treat their business as if it were your own
  • Whenever possible, reciprocate and reward successful affiliates by doing things to promote or acknowledge him or her
  • Consider recruiting a dedicated affiliate manager who can actively engage with and assist your affiliate team to make the most of their efforts

There are a lot of things you can do in order to make the most of your affiliate program. So imagine YOU were the affiliate and THEY were the owner of your product. What would you want them to do for you in order to help you with affiliate marketing?

Then go out and do that for them, and just watch the results…

7. Make Good Use Of The Enormous Power Of Exclusivity

Let me start by saying that there’s no way you could do this for EVERY affiliate. You just won’t have enough time.

But for “super affiliates”, one of the biggest incentives you can give to get them actively promoting your offer(s) is to do or create something exclusive for them.

Now, before I explain that a little more, let me define what I mean by “super” affiliate.

Super affiliates are usually considered to be those people who can endorse your offer and generate a lot of sales as a result of their support. These are people who have tremendous influence among the members of an audience.

They typically have large email lists, large Facebook pages, high-traffic websites, powerful connections, a big advertising budget, and lots of followers. For example, if Ellen DeGeneres or Oprah mention a book or movie in a favourable way, it almost automatically becomes a hit or bestseller.

These sorts of influencers are tier one affiliates who definitely are people you want to strive to get on your team. They are, of course, the most difficult to compel to promote you because EVERYBODY wants their attention, effort, and endorsement. But they are certainly worth the effort…

There is a “2nd tier” of affiliate that you should really take the time to invest in as well. There are two kinds of these affiliates…

FIRST, there are those affiliates who have a “medium-sized” following. They have the same sort of resources the “super” affiliates have – they just don’t have as much of it. They have smaller lists, less website traffic, fewer connections and a smaller budget.

But they have a circle of influence and know what they are doing when it comes to promoting affiliate products. These kinds of affiliates are awesome, because you can be sure they can make you significant money when they partner with and actively promote you.

And SECOND, there are those affiliates who we’ll call “motivated beginners”.

They have the basics in place – a list, a site, a budget, etc. But nothing really is happening for them yet. They just don’t quite know what to do.

These people may not have the big-time resources (yet!) that the top affiliates have, but they are motivated and active. These are the affiliates who are willing to invest their time to be trained and willing to invest their money to get a return.

These are the kinds of affiliates that I love and I look for. I mean, I’ll just lay it out there in my newsletter, at my blog, in my videos, and so forth… something like this…

If you have $1,000 to invest in becoming a top affiliate marketer, and you are willing to follow my instructions to promote my offers in exchange for a commission, I’ll work with you one-on-one to maximise your investment and help you become a long-term successful affiliate.

When you find someone from this 2nd tier who wants to work with you (or the occasional “super affiliate”), then you want to do extra things for them that you don’t do for others.

This is where the “exclusive” nature of the relationship begins. Here are 3 things I have done for these special affiliates (and will continue to do) you could also work into your business…


I’ve written exclusive blog post articles for a number of my top affiliates. In other words, I write an original article for Affiliate Adam that he can post on his blog that no one else can publish. I’ll write another one for Affiliate Bill. And a different article for Affiliate Chelsea. And so on.

Each affiliate gets an original article from me (on a topic of his or her choice) for exclusive publication and distribution. This is one great way to give something extra to your special affiliates.


At other times, I’ve arranged exclusive deals for certain affiliates. For example: When one of my partners promoted my Profitable Product System, I gave all of her referred customers a free copy of one of my other $97 courses.

She was actively promoting me and had made quite a few sales before I offered her this deal, and I wanted to reward her people with something special. We both ended up making several thousand dollars and her audience were delighted.

Whether it’s a special package, one or more unique bonuses, a discount, or some other exclusive benefit, creating a deal that is only available for one affiliate will generate some additional promotional love for you.


Like I said earlier, when it comes to your time, you are limited. You can’t invest your time to work with EVERY affiliate the same because it’s simply not an option. You have to use your time wisely, so for those special affiliates who warrant it, offer them the benefit of your time in ways that others don’t get.

For example, you could let them interview you, or you could pop into their member’s forum or Facebook page and answer questions, participate in a live chat, give them one-on-one coaching, and so forth. Give your top affiliate partners your time … and they will give you their time.

When you put even one of these 7 Keys into motion, it will make a difference for your business. But if you take action on several (or all) of them, it’s likely to radically transform your business’s profitability.

Now if you can see the benefits of recruiting a bunch of affiliates and JV partners to help you with your product launch and you would like to learn more, including how to find the best JV partners in your niche market and have them excited and motivated to promote for you, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,


PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Get Other People To Send Traffic To Your Product Launch

As you move through the Product Launch Formula process by running your Seed Launch, then your Internal Launch, and you prepare to hold your big JV Launch, if you haven’t already done so, you are going to need to set up your own robust affiliate program.

Pretty simple right?


Is that all there is to it? Kinda like “If you build it, they will come?” Unfortunately no.

First, here’s a brief statement that sums up the plan you’ll get in the rest of this post…

Compel a group of people who have access to your target audience to take an initial, small, easy step to send you traffic and then graduate to bigger, ongoing steps that send you even more traffic later on.

There are three important components to this plan…

1. Send You Traffic

We’ll begin with the end result – getting other people to send people who are likely to want to buy your stuff to your website. Naturally the primary reason why other people will send you traffic is because there is something in it for them. In the affiliate or JV partner context, that reason is to earn a commission on any sales generated through their referral.

Those people tell their audience about your product. Some of the people from their audience come to your site and buy your product. You pay the affiliate 50% or more commission.

The customer gets to own a product or service that makes their lives better in some way. You make money. Your affiliate make money. Everybody is happy!

So, there are a couple of things you need to do to get the ball rolling.

First, you need to set up your affiliate program. This will be the system you use to track your affiliate referrals, pay your affiliates, fulfill the orders and so forth.

There are MANY options, in fact there are too many for me to explain “how to” set up the technical aspects of in this module.

Every affiliate program and service provider has a different way of setting things up. And, fortunately, each of them have training materials to walk you through setting up the program.

Some of the most popular options are: Clickbank.com, JVzoo.com, and Amember.com.

Amember works with your own Paypal account, while the other two are complete processing systems that handle everything on your behalf. Whatever option you choose, you will need to set up an affiliate program where you offer at least 40%, and some digital product promoters offer 90% or even 100% on certain products.

Second, you need to create an “affiliate attack plan”. This is a game plan that outlines specific action steps for your new partners to take in order to send you traffic. Your attack plan is THE key to getting other people to actively and repeatedly promote your launch and your ongoing offers.

2. Compel Others To Take An Initial, Small, Easy Step

There are basically two types of affiliates you are going to interact with: those who are “new” who know very little about what they are doing, and those who are experienced or “seasoned” who know what they are doing and are busy getting on with the job.

Both of these are going to need some small steps to complete in order to get them actively promoting you.

Those who are “new” will need small steps because of their limited experience. These are “baby steps” that should be easy to complete.

Those who are “seasoned” will need small steps because they probably won’t stop what they are already doing just to jump all in to promote you without first testing the waters with some “quick and easy” steps.

The important thing here is to give affiliates something easy they do immediately to GET THEM ACTIVE. You want to warm them up. Get them off the bench and into the game.

The idea is to make them a part of your tribe and help them to “invest” in you and your product in a simple way so that it’s not as much of a stretch to go deeper.

Just to give you some examples, here are a few ideas…

  • Like and share your Facebook page
  • Post something cool about you on their Facebook wall
  • Retweet something you’ve shared on Twitter
  • Post some of your content to their blog
  • Upload some marketing graphics (banners, buttons) to their site
  • Give away one of your free reports

Each of these steps takes just a few minutes to complete – some, literally, just a second or two. Some of these steps probably won’t get you much traffic at all, while others could potentially bring you a lot of traffic (writing a blog post, or distributing a free report).

But that’s not the main point. The point is, you’re getting them to focus attention on YOU (instead of your competition or anything else they’ve got going on) and every “little” step moves them forward toward “bigger” steps (this is called Commitment and Consistency, which is one of Cialdini’s major mental triggers). Which leads us to…

3. Then Graduate To Bigger, Ongoing Steps

Ultimately, this is where you want affiliates to end up. Fully on board. Eager to endorse your products and services. Actively engaged in marketing for you. Taking more and bigger steps to repeatedly send you traffic, including participating in your product launches and even creating products with you at some stage.

That takes a bit of time and effort to pull off, but the payday of having a group of active partners is tremendous.

The first step is building a list of affiliates. Then, you regularly communicate with ALL of those people on your list. Then you refine the process by regularly and personally communicating with select affiliates and partners who show the most interest and bring the most influence.

What I want to convey to you is the importance of having a dedicated affiliate list where you regularly communicate with your team of partners to keep them active and keep them taking increasingly larger steps to send traffic to you.

Sooner or later (usually later, because it takes time to establish mutual trust), you’ll want affiliates doing things for you such as…

  • Sending out large-scale promotional mailings for your launches and special promotions
  • Offering their own free incentives and bonuses to get people to buy
  • Sharing you with their audiences by featuring you in webinars, podcasts, and other interviews
  • Buying advertising to drive even more traffic to your product page
  • Permanently featuring your products and services in their autoresponders, sig files and ongoing promotions

When those kinds of things start to happen with ONE affiliate, you’ll get a lot of great free traffic. When those kinds of things start to happen with MANY affiliates, you’ll get a traffic jam of customers visiting your site!

Bottom line: you want to get and keep your affiliates active, both during and after your product launch

That happens through setting up your affiliate program, creating a systematic affiliate attack plan, and then utilising your affiliate list to keep them thinking about you.

If you’d like to learn more about how to attract, recruit and motivate affiliates and JV partners to grow your business, or when you are launching a product or service, you can do by going through Jeff Walker’s Free Product Launch Masterclass here.

Talk soon,


P.S. When it comes to running a profitable JV Launch, creating an irresistible offer is critical to your success, from getting affiliates and JV partners on board, to maximising sales while your cart is open.

To help you come up with something that gets everyone in your market excited, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Details Of Jeff Walkers Upcoming Product Launch Formula 2019 Launch

Jeff Walker has just released some of the details about his imminent Product Launch Formula 2019 launch, and it’s gonna be awesome.

First, prelaunch starts this coming Wednesday and each piece of prelaunch content will actually be delivered as LIVE broadcasts, with the first one starting on Thursday this week (register here).

Here’s what you’ve got to look forward to during Jeff’s Product Launch Formula 2019 launch…

PLF Live Broadcast 1 is about how and why you should use a product launch instead of relying on what Jeff calls “Hope Marketing” to get your product or service out there and selling quickly. This Workshop looks at the core PLF launch strategy Jeff estimates has powered over a BILLION dollars in sales.

He’ll be covering his famous Sideways Sales Letter technique and sharing the Mental Triggers you must include if you want to maximise sales of any product or service. He’ll also cover creating a powerful prelaunch sequence that delivers value and converts like crazy.

When you attend the live training you will have an opportunity to get your questions answered, you’ll also get access to a PDF download, and there will also be a replay available if you register but miss the live broadcast.

PLF Live Broadcast 2 is about picking the right type of launch for your current situation. Jeff will teach the three primary types of launches – the Seed Launch, the Internal Launch, and JV Launches. He’ll also cover what he calls Launch Stacking.

The Seed Launch is where you can start with no list and no product, and use the Product Launch Formula process to get paid to create that first product. The Internal Launch is the classic “Sideways Sales Letter” launch you can use to sell a bunch of products or services to your own list.

And the Joint Venture Launch (as you know) is where you use JV partners to help you promote your launch.

“Launch Stacking” is how you sequence your launches so they continually get better.

There’ll be a live broadcast for this with Q&A, plus a video replay and PDF download as well to help you internalise and implement what you learn.

In PLF Live Broadcast 3 Jeff will cover the Product Launch Blueprint… and this is the technique that always takes a launch up to a much higher level.

Jeff will basically walk you through an outline (or blueprint) of the entire Launch process. It comes with a full PDF 20 page PDF Guide that outlines the entire process, and it’s got a real focus on the next steps.

This session will do a great job of setting you up the cart open period of your own product launch. There will also be live Q&A, plus a replay and the downloadable blueprint PDF available if you miss the live event.

I’ve been a Product Launch Formula owner since 2007, and I always participate in Jeff’s launches (and upgrade to the latest version) to grab any new ideas he and his team of launch managers have come up with.

Even if you don’t plan on joining the PLF community, you owe it to yourself to get on the PLF 2019 notification list and watch as Jeff launches how own flagship product this September.

Talk soon,


PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.