Tag Archives: the seed launch

The Product Launch Formula “Seed Launch” – NO list, NO Product Required

Product Launch Formula Seed LaunchHaving an existing email list of prospects and customers gives you a big head start when it comes too implementing  Jeff Walker’s Product Launch Formula. In fact, if you want to continue to grow your business, a responsive and growing email list is one of the most valuable assets you can own.

But what if you have put off building your email list up to now, or you haven’t given list building quite enough attention?

Well that’s where using a Seed Launch can help you hit the ground running, even if you have NO list and NO product to launch right now.

To follow on after Jeff’s first live Webcast, where he walked us through his Sideways Sales Letter and shared some inspirational Case Studies from people who have successfully used PLF, he’s getting ready to hold live Webcast #2, where you’ll learn all about how to run your own Seed Launch…

…and how you can use one to create a new business from scratch, or successfully launch (or re-launch) a new product or service – starting with no list and no product.

You can register for the live training here.

He’s also talking about how he used “Launch Stacking” to go from a stay-at-home dad (with $400 per year in disposable income) to his first $1,000,000 in sales – it’s an inspiring story.

And the cool thing is what you’ll learn when you attend this Seed Launch training will work with almost ANY type of business, regardless of what you sell, or how long you’ve been operating.

Hope you can make it onto the live training (and if you can’t, there will be a replay, but you need to register to get notified when it’s ready),

Chat soon,

Rocky Tapscott

P.S. If you’ve been following along, you’ll know that this training is part of a complete “Launch Masterclass” that Jeff is putting on right now. You can attend the entire Masterclass for free at this link.

P.P.S. And if you’re someone who skips right to the end (like me), here’s what’s going on. Jeff Walker is holding his second live Product Launch Masterclass training where you’ll learn how to use his Seed Launch formula even if you have no list and no product, along with how to use Launch Stacking to quickly grow your business, and he’ll be answering questions live. You can register here.

The Product Launch Formula “Seed Launch”

Product Launch Formula Review

Product Launch Formula Review

The first time I used Product Launch Formula was around early 2008 if I remember right. I was helping people build websites with an all-in-one system I won’t name, because looking back, I should have been using WordPress instead.

Don’t we all have those things we regret?

Anyhoo…

I’d built up a pretty big following of beginners to online marketing, and was doing my best to help them with free coaching when they purchased the website building product through me.

Not a sustainable business model at all, but back then I didn’t know any better.

But I had a lot more to teach people who wanted to get a more advanced education, so I created a more advanced course that covered the basics of setting up a website at a higher level, and a deep dive into the stuff that helps people get the money.

After all, that’s what people wanted – a way to get paid for the time and effort they were putting in.

So anyway I used the Product Launch Formula process to do what Jeff Walker calls a Seed Launch. It’s a launch to your internal list where you GET PAID up front and actually create the product as you go.

I’ll tell you how my Seed Launch went in a minute, but first, let me tell you a bit more about what they are, and what they can do for you.

Basically a Seed Launch is a way to make a bunch of money before you know exactly what the product is going to be, and before you create anything. You come up with the nuts and bolts of the product based on what your readers really want to learn, so when you launch, you know there’s going to be demand because you are giving people EXACTLY what they want.

And you can base your marketing on the words and emotions people use in the surveys you do as you flesh out the content of your course.

So for instance, if your readers tell you they are sick of not being shown any respect by their peers or their spouse, you can show them how by buying your product, they can turn that around, and start to be admired by others and win back the admiration and respect they crave from their husband or wife.

Or if people tell you they lie awake at night worrying about their children getting caught up in the local drug culture or gang violence, you can talk to them using the same fears and emotions they shared with you to show them how your product can keep their children safe and out of harm’s way.

That’s why Jeff Walker’s Seed Launch process is so good.

You can create the product based on EXACTLY what people want to buy.

And you can perfect the marketing pretty much under the radar to your own internal list, so none of your competitors know what you are up to.

Then once you’ve got all of your ducks in a row, you can do a full JV Launch using the rest of what’s taught in Product Launch Formula, and quickly bring in hundreds or even thousands of new customers.

Oh and here’s an insider tip…

I just completed a stand alone course Jeff did with a couple of hundred students, where he did a Deep Dive into his Seed Launch Process. The course was over 4 weeks, and we had a dedicated Facebook community that was rocking throughout the course, and is still active today more than a month after the course ended.

Anyhow, since Jeff has said this latest release of Product Launch Formula is totally new, I wouldn’t mind betting that one of the bonuses will be access to his Seed Launch Formula training.

Don’t get me wrong, the Seed Launch training inside the original PLF course is good, but the Seed Launch Deep Dive goes way deeper and shows exactly how to pull off one of the easiest and most profitable marketing campaigns you’ve ever done in your business.

So back to my story…

For my Seed Launch, I didn’t want to get too greedy, so I priced my training at $77, which was a 50% discount on the price at the time.

I made what at the time seemed to be a pretty good offer, although looking back it wasn’t what you’d call irresistible, but considering it was my first attempt at a launch, I made back more than twice the money I spent buying PLF in just over 7 days.

With ZERO cost apart from Paypal fees and some of my time to do the training.

That was my most profitable week EVER up till then, and it sure made my wife smile seeing all of those Paypal notifications coming in 🙂

She hadn’t had much to smile about up to that point. My earnings record hadn’t been what you’d call stellar…

But that Seed Launch was the start of good things for me.

I’ve done quite a few more since then, and every one has made good money.

Some have made really good money…

And it’s just part of what Jeff shares in Product Launch Formula.

Exciting stuff.

If you’d like to know more about what’s covered in the latest version – check out Product Launch Formula.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula Is Live

In this Product Launch Strategy post, I just wanted to let you know that Product Launch Formula is live.

Jeff Walker has put together a video that gives you some additional background on how Product Launch Formula came into being, and then shows you what you’ll have access to as a buyer.

Jeff also talks about the two big elephants in the room –

1. Not having a product, and

2. Not having a list…

Thing is, he’s including two of his high ticket courses as bonuses when you order.

You get his List Building Course (I’ve been through this and it’s great), and also his Product Creation Course, which is also pretty cool.

In addition to that, you can start off with a Seed Launch where you build a small list fairly quickly, and then build your product right in front of everybody’s eyes, so you give your peeps exactly what they want to buy from you.

A product that truly helps them to get from where they are to where they want to be.

Here’s Some Other Product Launch Formula Launches You’ll Be Doing

Of course he also talks about the Affiliate Launch, where you can make a bunch of money over a few days without even needing to own a product. And the Quick Launch you can do if you want a fast payday without going through the entire PLF process.

And the Evergreen Launch you can set up one time and send new prospects through a tested and proven sales funnel and make sales every day for as long as you keep sending traffic into the front end.

There’s also a bunch of hot-seats and follow up tele-seminars where you can get all your questions answered, and tickets to PLF Live, which is Jeff’s legendary live event where you can network with other Product Launch Formula owners, and learn even more cool stuff about doing profitable launches from Jeff and some of his guru buddies.

Since I’m already a PLF owner, I’ll be upgrading to this new version to get Jeff’s latest thoughts and techniques he’s come up with since the last time he released the program around 12 months ago.

The Product Launch Formula Fine Print

The only thing is Product Launch Formula is only going to be available for a few days. Whenever Jeff promotes PLF, he always makes it fairly scarce – the longest period it’s ever been available for was 5 days, and he has sometimes closed the cart even sooner.

That means you’ll need to decide pretty quickly if you want to get in on this brand new training. And make sure you check out my Product Launch Formula Bonus here if you’d like to get some additional personalized help and advice along with the training Jeff is going to give you.

If you’re ready to grab a membership to Jeff’s flagship training while it’s still available, get Product Launch Formula Here.