Tag Archives: creating your information product

5 Info Product Creation Tips Tricks and Hacks To Power Your Product Launch

If you’re getting ready to do a product launch for a physical or digital information product, then you’re definitely going to be creating a lot of digital content as you build that product offer.

That’s because you need a complete sales funnel, from your front end lead magnet, to your core product offer, to your backend products – and everything in between.

So if you’re like most info-product creators, you’re always looking for hacks to make the creation process easier and to make sure you have a great end result. That’s exactly what you get below, so read on…

Be Sure You’re Product Launch Is For Something That’s In Demand

Don’t even think about creating a product until you’ve done your market research, as there’s no use creating a product if no one is going to buy it. So what you need to do is find out what people are already buying in your market, and then create something similar (yet better).

Think Ahead To An Integrated Product Suite

Whenever you create a product, you should be thinking about how this product fits into a new or one of your existing sales funnels. This includes everything from the specific lead magnet at the front of your launch funnel to the core offer to backend offers.

If you can’t figure out how a product fits into an existing sales funnel (unless of course this is your first product), then you’ll want to ask yourself why you’re even creating it.

Create Products Faster

Consider these ideas for making more products in less time:

• Outsource some or all of your product creation. This is the fastest way to create a lot of products very quickly, and it frees up your time to focus on other high-value tasks.

• Use quality private label rights content to create everything from your core product to your bonuses. Just be sure to tweak it to make it unique.

• Repurpose existing content. For example, turn a collection of your best blog posts into a lead magnet, or turn those blog posts into videos, audios, guides and reports.

• Use speech to text technology. If you’re creating text products, you might find it faster to write them if you use software such as Dragon Naturally Speaking.

• Do webinars. This takes about an hour of your time, yet you’ll have a product you can give away or sell for months or years to come.


Create A Multimedia Product

Not everyone learns in the same way. That’s why, whenever possible, you should seek to offer multiple versions of your product (text, audio and video) to accommodate people’s individual preferences.

Ideally your product should include some or all of the following:

  • One or more video tutorials
  • Audio recordings of the videos
  • Transcripts of the videos
  • Checklists
  • Cheatsheets
  • Private Mastermind or community
  • Group coaching
  • One-on-one coaching
  • Question and answer calls

Related Video: How To Create A High Value Product With A Low Refund Rate

Create a Catchy Title For Your Product Launch

Your title can make or break your product, which means you should spend some time brainstorming and testing catchy titles. Use these templates to get you started:

  • The Secrets Of [Getting a Benefit]. The Secrets of Starting a Six-Figure Business.
  • The A-Z Guide Of [Topic]. The A-Z Guide to Selling Your Own Home.
  • What Every [Type of Person] Ought to Know About [Topic]. What Every Parent Ought to Know About Raising Happy, Healthy Kids.
  • How to [Get a Great Result] Without [Some Bad Thing]. How to Melt the Fat Fast Without Feeling Deprived.
  • The #1 Way to [Get a Benefit]. The #1 Way to Create a Bestselling Novel.


I hope these product creation tips help you to build our your product launch funnel so you can generate a bunch of sales and profits.

If you can create and launch a product or service that fulfils an important need for a large, accessible crowd of fanatics with cash to spend, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come.

Talk soon,


P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

The Product Launch Formula “Seed Launch”

Product Launch Formula Review

Product Launch Formula Review

The first time I used Product Launch Formula was around early 2008 if I remember right. I was helping people build websites with an all-in-one system I won’t name, because looking back, I should have been using WordPress instead.

Don’t we all have those things we regret?


I’d built up a pretty big following of beginners to online marketing, and was doing my best to help them with free coaching when they purchased the website building product through me.

Not a sustainable business model at all, but back then I didn’t know any better.

But I had a lot more to teach people who wanted to get a more advanced education, so I created a more advanced course that covered the basics of setting up a website at a higher level, and a deep dive into the stuff that helps people get the money.

After all, that’s what people wanted – a way to get paid for the time and effort they were putting in.

So anyway I used the Product Launch Formula process to do what Jeff Walker calls a Seed Launch. It’s a launch to your internal list where you GET PAID up front and actually create the product as you go.

I’ll tell you how my Seed Launch went in a minute, but first, let me tell you a bit more about what they are, and what they can do for you.

Basically a Seed Launch is a way to make a bunch of money before you know exactly what the product is going to be, and before you create anything. You come up with the nuts and bolts of the product based on what your readers really want to learn, so when you launch, you know there’s going to be demand because you are giving people EXACTLY what they want.

And you can base your marketing on the words and emotions people use in the surveys you do as you flesh out the content of your course.

Not sure if a Seed Launch is the right strategy for you? Take this short quiz to help you decide where your best Product Launch opportunity is right now, and get a Free personalised Report explaining your biggest opportunity and how to take advantage of it right away – Take The Quiz here.

So for instance, if your readers tell you they are sick of not being shown any respect by their peers or their spouse, you can show them how by buying your product, they can turn that around, and start to be admired by others and win back the admiration and respect they crave from their husband or wife.

Or if people tell you they lie awake at night worrying about their children getting caught up in the local drug culture or gang violence, you can talk to them using the same fears and emotions they shared with you to show them how your product can keep their children safe and out of harm’s way.

That’s why Jeff Walker’s Seed Launch process is so good.

You can create the product based on EXACTLY what people want to buy.

And you can perfect the marketing pretty much under the radar to your own internal list, so none of your competitors know what you are up to.

Then once you’ve got all of your ducks in a row, you can do a full JV Launch using the rest of what’s taught in Product Launch Formula, and quickly bring in hundreds or even thousands of new customers.

Oh and here’s an insider tip…

I just completed a stand alone course Jeff did with a couple of hundred students, where he did a Deep Dive into his Seed Launch Process. The course was over 4 weeks, and we had a dedicated Facebook community that was rocking throughout the course, and is still active today more than a month after the course ended.

Anyhow, since Jeff has said this latest release of Product Launch Formula is totally new, I wouldn’t mind betting that one of the bonuses will be access to his Seed Launch Formula training.

Don’t get me wrong, the Seed Launch training inside the original PLF course is good, but the Seed Launch Deep Dive goes way deeper and shows exactly how to pull off one of the easiest and most profitable marketing campaigns you’ve ever done in your business.

So back to my story…

For my Seed Launch, I didn’t want to get too greedy, so I priced my training at $77, which was a 50% discount on the price at the time.

I made what at the time seemed to be a pretty good offer, although looking back it wasn’t what you’d call irresistible, but considering it was my first attempt at a launch, I made back more than twice the money I spent buying PLF in just over 7 days.

With ZERO cost apart from Paypal fees and some of my time to do the training.

That was my most profitable week EVER up till then, and it sure made my wife smile seeing all of those Paypal notifications coming in 🙂

She hadn’t had much to smile about up to that point. My earnings record hadn’t been what you’d call stellar…

But that Seed Launch was the start of good things for me.

I’ve done quite a few more since then, and every one has made good money.

Some have made really good money…

And it’s just part of what Jeff shares in Product Launch Formula.

Exciting stuff.

If you’d like to know more about what’s covered in the latest version – check out Product Launch Formula.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.