Tag Archives: product launch formula review

How Building A Strong Brand Can Help Your Product Launch

If you’re running a product launch for your new product or service, you’ll be using direct-response marketing campaigns to get the word out. That means you’ll be putting ads in front of people, most likely using an email sequence.

And if you’re able to build a strong brand in the lead up to your launch, you’ll already have the necessary “top of mind” awareness to generate sales. If you’ve neglected your branding, your prospect is often going to feel like they can get what you are offering from one of your competitors.

To get awareness from people in your market, branding is very important. That’s why I’ve created this frequently asked question list with answers. Take a look…

Q: Some say a brand is about the feeling you get as a customer. What does this mean?

A:  This means that your brand should evoke the same feeling that your customers experience when they use your products or service.

For example, gourmet chocolatier Godiva is all about creating a feeling of sophisticated decadence an indulgence. From their golden wrappers to their writing style, to the gourmet products themselves, Godiva makes people feel special and indulged when they eat the chocolate (or receive iGodiva chocolate as a gift).

Now compare that to the branding of Mountain Dew, which is positioned to appeal to the “dudes” who like skateboarding, surfing, bungee jumping and extreme sports. Mountain Dew is all about creating excitement.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products that will position you as an expert one after the other in 72 hours or less.

Q: What sort of factors does my branding entail?

A: The short answer: pretty much everything.

You see, a lot of people think about branding in terms of a logo. So they pick some colors and a logo design to convey their brand’s feeling, and then they call it a day. But the truth is, your brand should permeate every facet of your business. This includes:

  • Your logo
  • Your slogan
  • The colors and designs for your website and marketing materials
  • Your product packaging, and how your stuff looks when your customer receives it
  • Your online and offline content and marketing materials
  • Your customer service
  • Your reputation
  • Your Vision and Mission

And much more…

So whenever you do anything for your business, whether it’s creating the new product you’re about to launch, putting together your pre-launch content, or designing a landing page, think about how this activity or item reflects your brand.

Q: How can I build “top of mind” awareness?

A: When your prospects think about their niche-specific problems, you want them to associate your business with the solution to those problems. And the way to do this is by building brand awareness.

For example:

  • Sign off emails, social media posts and other content with something related to your brand. E.G., John The Copy Doctor.
  • Create contests with a focus on building brand awareness. For example, ask entrants to create a short video commercial based around your brand.
  • Be sure your ad campaigns strongly incorporate your brand (with your slogan, logo, etc.).

Example, Product Launch Strategy is creating a brand around “launching products and services” which help business owners make money building and launching their dream business so they can spend money enjoying their lives with the people they love.

To sum us…

Creating a product launch for your product or service from scratch can give you awesome results. But the real magic happens when you build the top of mind awareness needed to generate sales even when your ads and launch messages aren’t sitting right in front of your prospect’s nose!

If you can build that kind of awareness, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

7 Steps To Creating An Engaged Audience For Your Product Launch

Engaging your audience during your product launch is the key to developing relationships, building trust, and creating more profits. That’s why you’ll want to use this handy-dandy checklist to help you capture and keep your audience’s attention. Take a look…

  1. Create A Highly Targeted Audience

The absolute first step in engaging your audience is to make sure your audience is targeted. That means bringing traffic in from targeted sources.

For example, if you’re running a Facebook ad campaign, then be sure to narrow your audience down by demographics and interests so that the traffic is as targeted as possible.

And it’s always a good idea to follow what Todd Brown recommends, which is look for an audience that is a “Large, hungry, accessible mob of addicts flush with cash.”

  1. Cater To The Needs Of Your Audience

Once you’ve selected a targeted audience, then publish content that really appeals to them. This includes:

  • Solving their problems.
  • Sending them your best tips, tricks and strategies.
  • Sharing niche news and how it affects your audience.
  • Selling products to solve their problems (preferably with exclusive discounts).

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products that will position you as an expert one after the other in 72 hours or less.

Next…

  1. Create Attention-Getting Headlines

The next way to engage your audience is by crafting headlines that really resonate with the audience. This means showcasing a benefit and/or arousing curiosity. For example:

  • Who Else Wants to Know The #1 Secret For Doubling Conversion Rates?
  • Here’s The Super Simple Way To Never Three-Putt Again
  • You Won’t Believe This Easy Weight-Loss Trick!

Next…

  1. Call Your Audience to Action

Every piece of content you create should be designed with a goal in mind. You can help improve your response rate (and engagement) by specifically telling your audience what you want them to do next.

For example:

  • Click here to watch the video!
  • Share this post now with your friends!
  • Click here to get your copy of this app!
  • Register for the free webinar by clicking here (and hurry, seating is limited)!

Next…

  1. Connect With Your Audience

Sending out great content is one way to connect with your audience. Another way to connect with them on a more personal level is to interact with them.

For example:

  • Like their posts and comments on social media.
  • Reply thoughtfully to their comments, posts and emails.
  • Share their content with your network.
  • Showcase particularly good content on your social media pages or other platforms.

Next…

  1. Challenge Your Audience

Another good way to engage your audience is by challenging them regularly in a niche-relevant way. For example:

  • Challenge a writer’s group to write an extra 1000 words today.
  • Challenge a weight-loss group to find a way to slice an extra 100 calories off their meals.
  • Challenge a business group to work an extra 30 minutes today.

If you do these challenges regularly, people will look forward to them because they’ll like the end results. In turn, this creates a more engaged audience.

  1. Celebrate Your Audience

The idea here is to showcase your members’ achievements. You can do this on a small scale by sharing their content (with permission). You can engage your audience even more by showcasing bigger achievements.

For example: Create a “Member of the Week” feature where you interview a member to showcase their good work. For example, in a weight loss group you might interview a member who has made consistently good progress.

To Sum Up

One of the keys to building a loyal tribe is to create an engaged audience of people who know, like and trust you. Use this 7-step checklist to make sure you’ve covered the best ways to engage your people in the process of launching your new product or service.

And to learn more about engaging with your audience before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

6 Essential Tools You Need For Building Your Product Launch Audience

Building a tribe or community for your upcoming launch using Product Launch Formula mostly revolves around you communicating with your members and developing relationships. Nothing can replace this human touch, but you can make the process easier by using these 6  tools…

Tool 1: Social Media

This is the big one, because social media is where you’ll find and connect with a lot of your community members during every stage of your launch.

Social media is a great way to deliver all of your content, from your pre-launch communications,   to notifications and feedback about your launch content itself. Quite often you’ll see product launch videos with hundreds or thousands of Facebook comments below them. This gives you powerful social proof…

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products that will position you as an expert one after the other in 72 hours or less.

The social media platforms you’ll want to consider in order of their importance, when it comes to launching your product are:

• Facebook
• Twitter
• LinkedIn (if your tribe includes professionals)
• YouTube (if you intend to connect with videos)
• Instagram (if you intend to connect with photos)
• Pinterest (if you’re targeting women in a visually based field)
• Google+ (especially if you’re connecting with technical professionals)

If you use one or more of these platforms, then you’ll also need these tools…

Tool 2: Social Media Tools

Social media tools can help you find your audience, find content that will help you connect with them, and gauge reactions to see if your content and campaigns are doing what you intended for the to do. Here are two tools you may consider using:

  • HootSuite.com – an all-in-one tool that does everything from scheduling content to tracking performance
  • SproutSocial.com – another all-in-one tool you can use to manage your social media campaigns
  • ViralReach.in – Helps you to find great content and spread it virally

Next…

Tool 3: A CRM or Autoresponder

Even though you may find and interact with your audience or tribe on social media, ultimately you want to get them on your own mailing list. And that’s why you need to set up an autoresponder or CRM where you upload and schedule content to help you build relationships the hands-free way.

Examples of good autoresponders and CRM’s include:

  • ConvertKit.com
  • ActiveCampaign.com
  • MailChimp.com
  • Aweber.com
  • GetResponse.com

Just be sure to read the terms of service of your selected service before you sign up, to be sure your intended use of the autoresponder falls within their acceptable use. For example, some companies don’t like their customers to promote some types of products, and others don’t like you using their service for affiliate marketing (even though they have their own affiliate programs – go figure).

The 5 listed above, SHOULD be fine, but just make sure you read their terms and conditions so you don’t get half way through your launch and they decide to shut you down for some obscure reason.

Tool 4: A Blogging Platform Or Content Management System

Another good way to connect with your audience is via your own blog. Fortunately, setting up a blog is both simple and free, if you use a platform such as WordPress.org, or use a self hosted WordPress Blog on your own domain.

Tool 5: An Automated Content Scheduler

One of the keys to connecting with your audience is to send them regular content to help them solve their problems. This includes posting to social media daily, as well as posting to your blog and sending out newsletters.

Fortunately, you don’t need to be tied to your computer in order to send this content. Instead, you can use tools to upload and schedule it. This includes:

  • Using your email service provider’s autoresponder to upload and schedule content.
  • Using tools like HootSuite.com to schedule social media content, as well as post across multiple channels at once.
  • Using WordPress’s built-in scheduling tools to post content to your blog.

Tool 6: Freelance Sites

While nothing can replace the “human touch” needed to build a tribe, you don’t need to do it all on your own. Instead, you can find freelancers to help you create content and interact with your community members. Good places to find these freelancers include:

  • UpWork.com
  • Guru.com
  • Freelance.com

To sum up…

Building an audience or tribe in preparation for your product launch can take time, but you don’t need to do it all manually. Use these tools and platforms to reduce the workload, and you’ll take less time to get your product or service into the hands of your new customers.

And to learn more about building and communicating with your community before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The #1 Key To Having People See You As An Authority

If you’re an author, coach, consultant or any other kind of expert or business owner considering using a Product Launch Formula style of launch to start or grow your business, here’s a little secret…

Your potential prospects (and of course your existing audience) are really just looking for one thing: someone trustworthy they can follow. As marketing expert Dan Kennedy is fond of saying, “Most people are walking around with their umbilical chords in their hands, looking for somewhere to plug them in”.

I think Dan nails it perfectly. Most people have been lied to, deceived and disappointed so many times, they’re looking for a strong leader in the field who can actually help them. They’re looking for a true authority who will deliver the results they want.

Free Download: Having people see you as an Authority is a great way to get more sales during your product launch.   Click here to download a copy of this post “The #1 Key To Having People See You As An Authority” as a PDF so you can refer to it again later.

And if you’re using Product Launch Formula as the basis of your launch, positioning yourself as the expert who can deliver those results will not only increase your sales for your Seed Launch and your Internal Launch, but will make it easier to attract affiliates and JV partners for your JV Launch.

The beauty of using the PLF process is that Jeff Walker’s Sideways Salesletter technique allows you to prove you are an expert in your topic while not coming across as a high pressure sales person who’s just trying to flog a product or service.

It’s not surprising when you think about it.

Just take a look around your market and you’ll see a whole lot of experts and authorities all promising to help people to achieve their goals or solve their problems. The problem is many of these authorities are giving inaccurate and/or conflicting information. This confuses people, and  quite often they end up getting analysis paralysis.

So if you want to stand out from the crowd and be seen as THE preeminent expert in your market, here’s what you need to do:  write / share / teach with confidence.

Convey an air of authority in everything you share with your visitors. Because when you present yourself as a strong leader and it’s clear you can get people results, they will naturally want to follow you.

Plus when people trust you because you’ve helped them by actually helping them, you create the type of relationship that generates big payoffs for both you and your prospects and customers.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products that will position you as an expert one after the other in 72 hours or less.

So how do you write or speak in a way that naturally conveys authority? The easiest way I know of is by using these two techniques…

#1: Convey Confidence

Some people feel like being too blunt with the facts can appear abrupt or even rude. And so they tend to share information in a way that comes across as weak or lacking confidence. When that happens, no matter how subtle, people are naturally going to turn away. We humans are hard wired to want to follow strong, confident leaders.

Let me give you an example…

Let’s suppose you walk up to two random people on the street and ask them for directions to the nearest petrol station, and here’s what they say:

Random Person #1: The nearest petrol station is the Shell on Allen Street. Go three blocks North, take a right at Allen Street intersection, and you’ll see it on your left.

Random Person #2: I think the closest petrol station is on Jones Street. Or it might be on Estelle Road. Head down this street for around four or five blocks, and you’ll see them on a side street. Not sure which one. Hope that helps.

So which person’s directions would you be more likely to follow? If you’re like most of us, you would take Person #1’s advice, because he seemed confident that he knew what he was talking about (even if he didn’t have a clue :-).

The point is you should be doing the same when you share information, especially your pre-launch content, with people. Be confident, be clear, be consistent, and avoid fluff, filler and industry jargon.

Speaking with authority because of your knowledge and experience leads to being recognised and respected as an authority. And people are much more lily to buy during your launch (and afterwards) if they see you as the solution to their problems or as the leader who can help them achieve their goals.

#2: Give Reasons Why

A lot of experts can give others directions for completing some task, but they don’t explain WHY the task should be completed in that specific way. And that’s why when the reader runs into conflicting information from another source, they don’t know what to believe.

That’s why you need to tell your readers WHY they should follow your specific advice.

For example, some health experts tell us that doing cardio first thing in the morning on an empty stomach is the best way to go. But others say you should have a small meal first.

So if you’re advocating one of those options to your readers, you’ll bet much more traction as an authority when tell them WHY you’ve made that specific suggestion. And to remove any doubt yours is the correct option, you should back your opinion up with scientific data.

Again, your goal here is to show people that it’s not merely that you THINK a particular course of action is accurate or best, but that you KNOW it is the solution from personal experience.

Explaining the reason why shows that you UNDERSTAND not just the correct steps to achieve their desired result, but the way things work so that the steps you suggest are the right steps to take.

To Sum Up

If you are preparing for a product launch and you want to be seen and respected as an authority in your market, then you need to start writing and presenting information with authority.

This means:

  • Be confident when you share information with your audience (don’t waiver or second-guess yourself)
  • Share good information that helps people by actually helping them (don’t leave the best ideas out)
  • Offer reasons why what you say is THE solution

If you do these three things correctly, you’re sure to see your authority increase and the relationships you have with your prospects grow in a positive way, which can only help to increase your product launch profits.

And to learn more about creating authority before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

15 Of My Favorite “Splinters” To Create From Your Product Launch Content

So far in this series on creating the components of your product for your upcoming product launch, we’ve looked at what product Splintering is and how to use it to boost your product launch profits…

And you’ve learned 6 ways to splinter off products to both increase your front-end sales along with the back-end sales of your core product.

But there are still a lot of additional ways you can put this “product splitting” idea to work for you.

In this post, you’ll find 15 of my favorite “splinters” to create.

Let’s run through them now…

• Reports. This can be short, perhaps only 7-15 pages long.

For example, you might create a report about choosing the right shoes to help promote your marathon-running course, or perhaps you’d offer a report about cleaning a carburettor to go along with a classic car restoration course.

• Swipe files. Here’s where you provide a collection of materials for someone to use as inspiration.

For example, you might give a collection of headlines to a copywriter, or action verbs to people who’re writing a resume.

• Templates. You can save your customers time by providing “fill in the blank” templates.

For example, you might offer sales letter templates for copywriters, or survey templates for those doing market research.

• Worksheets. The idea here is to provide worksheets to help customers accomplish some specific task.

For example, you might offer a budgeting worksheet for those who’re trying to get rid of debt, or an exercise worksheet for those who want to lose weight.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products you can “splinter” one after the other in 72 hours or less.

• Interviews. This can be an interview with you, or it can be an interview that you conducted with another expert in the niche.

Examples include interviewing me about how to create products people want to buy, or interviewing a bestselling novelist about how where they get their book ideas.

• Q&A sessions. You can think of this as a list of frequently asked questions in your niche.

For example, you might offer a Q&A session about how you as a marketer plans your day, or perhaps you’d offer questions and answers about meal planning for a diet program.

• Checklists. These tools help people take action.

Examples include a checklist for setting up a website, or a checklist for applying for a job.

• Mind maps. These give customers a non-linear view of some process.

Examples include a mind map depicting how to write a novel, or a mind map about how to get healthier.

• Infographics. These are graphical representations of data, which makes large chunks of data or complex topics easier to digest.

Examples include an infographic describing exactly how metabolism works, or an infographic about how to improve conversion rates.

• Demo videos. Here you can show how your product works, or how to do some specific task.

For example, you might offer demo videos of specific kettlebell exercises for a strength training course.

Another example is a demo video showing how to teach a puppy to sit for a dog training course.

• Audios. People love listening to MP3s while they’re driving, working out, gardening and so on.

You might excerpt out a portion of your product and offer the audio.

Examples include inspirational quotes for a self-improvement course, or a guided meditation for a meditation product.

• Spreadsheets. These are tools for helping customers keep track of something, such as business expenses for a business owner, or workouts for a bodybuilder.

• Calculators. These could be any tools that perform a specific task, such as a loan calculator to go along with a home-buying course, or a calorie calculator for a dieting course.

• Legal documents. You’ll want to get an attorney to create these, of course.

Examples include a freelancing contract or a privacy policy for a website.

• Plugins. These are tools for WordPress blogs, such as an SEO plugin to go along with a search engine optimization product, or a split-testing plugin to help sell a course about improving conversions.

And this isn’t even an exhaustive list – if you can sell it and if it goes along with your main course, then you can splinter it off into a $7 front end product.

A few closing thoughts…

Whew – at this point I bet your mind is just swimming with great ideas for ways to start using splintering in your business.

As you’ve discovered, there are a whole lot of good reasons to do it, from quickly increasing your profits to being able to build a hot customer list rather than merely a lukewarm leads list.

Best of all, there are just so many ways to use splintering to grow your results from your product launch.

In fact, you discovered six proven ways to do it inside this series of posts.

No matter what you’re using a product launch for, or what product your selling, there’s a way to use splintering to boost your profits.

So you know what you need to do next – pick out one method and put it to work for you.

And do it as soon as possible, because I think you’ll really like the results!

Warm regards,

Rocky

P.S. Being able to bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Six Surefire Ways To Put Product Splintering To Work In Your Product Launch

So at this point after reading the previous post on using product splintering in conjunction with your product launch, you have a pretty good idea of how the process works.

But what you need now are specific ideas that you can put to work to boost revenue in your information business.

Here are six of ‘em for you…

1. Splinter bonuses

Including bonuses along with your core product is an important way to both fill any gaps in the core content, and increase the value you are offering during your product launch. Splintering off reports from your core product is a simple choice, because you can quickly and easily create a call to action at the end of the report to up-sell your main product or a package of related information for a higher price.

For example:

  • Sell a bonus cookbook for $27 to help sell a $197 diet program.
  • Sell a report about perfecting a golfer’s grip to promote your main video-based golfing package.

2. Splinter membership content

Some people balk at purchasing a membership, because they’re not sure if they want to keep paying a monthly fee if the content isn’t up to par or if they don’t have tome to consume everything provided.

That’s why splintering out some of the content to sell separately works to sell the main membership site.

Selling content (like reports or videos) works best, but you can sell access to any content or any part of your site.

For example:

  • Sell one month’s worth of training materials separately from a four-month fixed-termmembership course.
  • Sell access to a private membership forum as a way to promote full access to a membership site once people see how good the interaction with other is.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products you can “splinter” one after the other in 72 hours or less.

3. Splinter excerpts of your main product

The idea here is to excerpt out chapters of your book, modules in your video course, or other portions of your products.

For example:

  • Offer the first three chapters of a tomato-growing guide for $7, with a call to action at the end of the excerpt promoting the full course.
  • Let’s suppose you have a 24-module video course about online marketing. You can pull out four modules or so and sell them separately. The way I’ve done this is to sell a module that allows buyers to make money immediately from what they learn, and this puts them into a frame of mind where they’ll happily pay for the full course because it’s basically free for them.

4. Splinter your curriculum from a training class

Let’s imagine you have a class that lasts a week, a month or more.

During this class you provide training materials (curriculum), as well as one-on-one coaching.

You can offer the training materials at a low cost, which will entice people to purchase the full class in order to take advantage of your personal coaching.

For example:

  • People who purchase copywriting curriculum will want to buy the full course so that they can get personal sales letter critiques.
  • Customers who purchase weight-loss training will want to purchase the full class so they can get personalized coaching to help them plan their diet and exercise program.

5. Splinter features of a software program

The idea here is to create a “lite” version of your software, which has fewer features than the full version.

Naturally, some people who like the lite version will want to upgrade to the full version.

For example:

  • You offer an autoresponder service. The lite version can only handle 500 subscribers, so buyers will need to upgrade once they reach that level.
  • You offer meal planning software that counts calories, as well as macronutrient breakdowns (carbs, fats and protein) in each meal. The lite version counts calories but not macronutrients, so buyers will need to upgrade to the full version when they get serious about eating healthy.

6. Create additional splinters

While typically you simply splinter your existing product, another thing you can do is create products for the specific purpose of using them primarily as $7 or $19 pieces of “bait” to generate a small up-front income while enticing people to purchase the full product. (You can then add these products to the main offer as a bonus.)

So there you have it. 6 surefire ways to put product splintering to work for your business either before, during or after you’ve finished your product launch.

Now there are a whole lot of different ways to put this idea to work for you, and in our next post, we’ll look at some of the best ones.

Until then, take care,

Rocky

P.S. Being able to bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Double Your Product Launch Profit With Product Splintering

The money you make directly through a JV product launch is just the start of the profitable opportunities you have once you’ve made all those sales with the help of affiliates and JV partners.

That’s because the most valuable asset you end up with from a launch is the email database you build from all the options your partners send you.

Why?

Because not only can you continue to sell your core product to those prospects after the launch, but you can “splinter” off all kinds of smaller products and sell them to those people who either didn’t want or need the bigger product you launched.

Here’s why “product splintering” is so effective as a followup to your product launch…

If you walk into just about any regular restaurant in most cities, and you’re likely to see a page somewhere in the menu that lists the restaurant’s ala carte offerings.

Sometimes you may see these offerings listed under different names, such as “Sides” or even “Light Appetites.”

But in all cases, this is the part of the menu where you can order something like a bowl of soup, a basket of fries or an English muffin.

You see, typically these items come with a meal.

The English muffin goes with your bacon and eggs. The fries go with your burger. The soup goes with your sandwich.

However, restaurant owners quickly figured out that they could make a whole lot more money by offering these items separately to patrons who didn’t want a full meal.

This is referred to as product splintering, and it turns out that restaurant owners aren’t the only savvy business folks on the block.

You’ll see product splintering everywhere you look.

  • For example, you can buy a pair of shoelaces by themselves without having to buy a whole new pair of shoes.
  • You can buy ski poles without buying skis.
  • You can purchase a computer hard drive without having to invest in a whole new computer.

And product sellers do it because product splintering is a great way to make more money without having to work any harder.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products you can “splinter” one after the other in 72 hours or less.

And the best news of all…

As we discussed, you too can use product splintering to slide more money into your pocket every day of the week with your information business.

It doesn’t matter what you’re selling or who you’re selling it to, because product splintering will work for you. (And just a bit later you’ll get plenty of ways to use it in your business.)

Let me give you an example…

Example:  Take a look at The Simple Copywriting System and you will find a very good course that helps people to quickly create high converting sales copy for any product or service.

The Simple Copywriting System is a “splintered product” from my Online Marketing Masterclass.

Look at the difference…

This gives me an opportunity to sell a lower-priced product to people who…

1. Aren’t willing or able to pay for the $97.00 product.

2. Are ONLY looking for “sales copy” products to buy.

3. Don’t yet fully trust me because they don’t know me.

4. Don’t even know about the Online Marketing Masterclass.

And so forth.

Once they buy the lower-priced Copywriting System course, I invite them to upgrade to the $97.00 Online Marketing Masterclass course, even offering to credit them their $27.00 purchase toward the $97.00 purchase.

Many upgrade and I turn $27 into $97 just like that.

But even for those that don’t upgrade, people spend $27 with me when they would have spent ZERO.

And you can do exactly the same thing with YOUR products.

Or if you don’t already have a bigger product you can “splinter”, you can go the other way and use what you learn in The Profitable Product System to create the “splintered” products first, and then package them up into a big-ticket program you an sell for a bunch of money during your product launch 🙂

Either way, you and your customers win…

Talk soon,

Rocky

P.S. Being able to splinter and bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Outsourcing – Managing Your Outsourcing Projects

So far in this series on getting help with your product launch, we’ve covered…

…knowing when and what to outsource, how to write a compelling ad to attract the most qualified people, and how to recruit the best person for your needs.

In this message, we’re going to look at Step Four: Managing Your Outsourcing Projects

Once you hire one or more people to complete a job, it’s up to you to manage the project.

Here’s what you need to know to make everything go more smoothly:

• Make your expectations clear. Same as when you’re writing a project ad, you need to be clear about your expectations.

For example, if you prefer files to be delivered in a Zip file, let your freelancer know.

If you want them uploaded to DropBox, be clear about it.

Your freelancer isn’t a mind reader, and you’ll get better results when you are very clear about what you want.

• Explain what you like and want more of. When your freelancer does something the right way, let them know you’re really happy with the work and that you want more work in that style.

For example, if you hire a video producer who adds a “doodle style” demo to a video that you really like, let them know what you liked about it and that you want more videos like that.

• Let them know how often you want updates/communication. Some people prefer daily updates, some prefer every other day, some are fine with weekly or twice-monthly updates.

You need to be clear upfront about what you want.

TIP: You may ask for more frequent updates in the beginning, and then request less frequent communication once you and your freelancer have established a good relationship.

Be sure your freelancer knows you’re always available for questions, and let them know to alert you immediately whenever there is a problem or potential problem.

BONUS: Outsourcing specialist Davin Michaels has put together a free Online Workshop that shows you How To Generate Massive Leads & Traffic For Your Business & How to Outsource It All. If you are seriously considering any form of outsourcing, then you should  click here (or on the image below) to attend Davin’s Free Outsourcing Workshop

Click here to subscribe
• Provide the required resources and information. In other words, give your freelancer the tools he or she needs to complete the job.

For example, if you’re asking your freelancer to write an article, provide resources with the facts and other information needed to complete that article.

• Consider giving a bonus for exceptional work. This bonus might come in the form of a direct financial reward on top of the regular payment, which is the preferred bonus for most freelancers.

However, in some cases you might give your freelancer a gift certificate to their favorite restaurant or another surprise reward for exceptional work.

• Praise good work along the way. Obviously, your freelancer is doing the work in exchange for money.

However, frequent praise for good work can make the project feel much more rewarding for your freelancer.

TIP: Praise for good work helps build a good relationship between you and your freelancer.

In turn, a freelancer may make special accommodations for you in the future, such as scheduling your projects first or giving you an unexpected discount.

• Be cordial and specific when tweaks are needed. From time to time your freelancer may not complete the work exactly as you envisioned.

Your first step is to go back to your brief and written communications to check if you were clear about what was needed.

Then politely let the freelancer know what specific tweaks you need to complete the project.

TIP: If the fault rests with your communication, then take responsibility for not being more clear, pay for the necessary corrections, and vow to do better in the future.

• Be aware of time zone differences. In addition, ask your freelancer their preferred hours for conference calls and other communications.

For example, someone may have a six-hour time difference from you, but they may be night owls or early risers who work much the same hours as you do.

TIP: If you’re hiring someone from another country, be aware of holidays, power outages and other circumstances that may affect your freelancer’s regular work days.

Also, if you’re in the United States and you hire someone from a country like Australia, take note that while you’re right in the middle of your Friday, they’re already into Saturday (and thus they may not be working).

• Complete the project with appropriate feedback. Here you should mention both the good things, and the things you want changed for the future.

Then be sure to follow up with a prompt payment to close out the project. (In other words, once your freelancer has delivered the final project, review it quickly so that you can make the final payment promptly.)

One last tip: if you’re using an outsourcing site, then communicate through the channels provided on the site.

This offers you some degree of protection in case there is a problem, plus it helps ensure that you’re not sending emails back and forth that may end up in a bulk email folder or otherwise get lost.

Now let’s wrap things up…

Closing Thoughts

Now that you know the four-step process for finding, hiring and managing people to help you with your product launch or with ongoing business activities, you too can start enjoying the results soon!

While the entire process can take some time upfront to comb through candidates to find the ones most suited for your needs, it’s time well spent.

So get started on the process today, and start reaping the rewards of hands-free outsourcing!

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Outsourcing – Evaluating And Hiring Freelancers

In this previous post, we looked at how to create a compelling advertisement that will attract the most qualified outsourcing candidates to help you with your product launch or with your business.

Today we’re going to look at Step Three: Evaluating And Hiring Freelancers.

Because you’ve crafted such a good ad, you’re probably going to attract plenty of people offering you a variety of bids and turnaround times for your project.

So here’s how to evaluate your options…

Step 1: Check the Freelancers’ Feedback

If you’re hiring through a freelancing platform like Upwork.com, then you’ll have access to his or her ratings and feedback.

The key is to look for multiple good ratings from multiple people over an extended period of time.

That last part is important.

Sometimes freelancers who are new to a site can gather a lot of great ratings in a short period of time, such as a month or so.

They look like stellar candidates. But then, for a variety of reasons, the quality of their work can start to suffer, and/or and their delivery times can blow out substantially.

That’s why you want to look for someone who has a long, established history of providing great work, which demonstrates their professionalism and attention to detail.

TIP: Plug the freelancer’s name and/or company name into Google to uncover still more information about his business history, professionalism and quality of work.

BONUS: Outsourcing specialist Davin Michaels has put together a free Online Workshop that shows you How To Generate Massive Leads & Traffic For Your Business & How to Outsource It All. If you are seriously considering any form of outsourcing, then you should  click here (or on the image below) to attend Davin’s Free Outsourcing Workshop

Click here to subscribe
Next…

Step 2: Browse the Freelancers’ Portfolios

Next, you want to make sure the freelancer does good work.

Take a look at samples of their work, and see if they matche your expectations.

If you don’t see a sample in the portfolio that is similar to what you’re doing, ask for one.

Step 3: Ask These Key Questions

As you evaluate freelancers, ask yourself the following questions:

1. Did the freelancer send a personal reply along with his bid?

Many freelancers bid on every project without even really understanding the project, and then they send generic responses along with their bid.

If a freelancer sends a personalized response that includes details about the project, that shows you they’ve read and understood the project.

2. Have they completed projects similar to the one you’re proposing?

f there is a certain type of skill set required to complete your project, then be sure your freelancer has experience.

For example, if you’re creating an games app for iPhones, then make sure your developer has experience creating both iPhone apps AND game apps.

3. Are there any red flags warranting choosing a different person instead?

For example, if your Google search reveals that a freelancer has complaints from his business partners, that’s a red flag that he may eventually get complaints from customers too.

Go with your gut. If it’s telling you something isn’t right, believe it.

Next…

Step 4: Review the Candidate’s Rates

You don’t want to shop around based on cost alone, which is why this is not the first step of this process.

Once you’ve created a smaller list of the highest-qualified candidates, then review their pricing to see which of these people fall into your budgeted range.

You can then hire the most qualified candidate within that range.

So now you know how to evaluate and choose the most qualified outsourcers.

But there’s one more critical thing you’ll need to know if you want to get the best results, and that’s how to manage your projects without taking up too much of your time.

And that’s what we’ll be covering for you in the next post.

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

2. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

3. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Outsourcing – How To Advertise For The Best Candidates

In this previous post, we looked at how to know if you should be using outsourcing some of your product launch projects, and what tasks and jobs you should be handing off to other people.

Today, we’re going to cover Step Two: Advertising To Attract The Best Candidate

Let’s get started…

If you want to attract the perfect, qualified people to your position, while repelling those who are unlikely to be a good fit, then you need to create a specific and detailed project description (or what’s called a brief) if you want to get the best results.

Here are the sorts of details to provide when you post parts of your product launch project on a freelancing site:

• The scope of the project. Be specific about what the job entails. For example, list exactly how many words you need for a report, or how many minutes of video footage you want.

• Deadline. You can list your preferred project-delivery deadline in your ad. If you have some flexibility, then mention that as well. Later you and the freelancer sign an agreement that includes a deadline you both agree on.

• Project milestones and goals. If this is a big project, then you’ll want to outline when you expect to receive certain pieces of the project. Many people tie their payment terms into these project milestones so they don’t pay up-front for work that is never completed, or is of substandard quality.

• Delivery format. For example, if you’re hiring some to write articles, then let the freelancers know if you want them in a .txt file, .doc, .pdf or something else. (Note: It helps to be flexible, because you may miss working with a really great freelancer simply because they’re not using your preferred tools.)

BONUS: Outsourcing specialist Davin Michaels has put together a free Online Workshop that shows you How To Generate Massive Leads & Traffic For Your Business & How to Outsource It All. If you are seriously considering any form of outsourcing, then you should  click here (or on the image below) to attend Davin’s Free Outsourcing Workshop

Click here to subscribe
• Usage of the completed project. If your freelancer knows how you’ll use the work, that may affect how they create it. For example, freelancers will create Search Engine Optimised  articles differently than pre-selling articles if that’s what you specify.

• Specific expectations. For example, do you expect your freelancer to give you a daily update via email? Or do you need him or her to jump on a once-a-week phone call? If you have these sorts of expectations and requirements, let the freelancer know upfront.

• Exclusive rights for a completed project. You should be very clear (and it should be in the contract) that you get exclusive rights to the project once your final payment has cleared. You don’t want stuff you paid for turning up all over the internet after the outsourcer sells it to other people.

• Encouragement to ask questions. Sometimes freelancers don’t want to “bother” you with questions. Be sure your freelancers know they can and should reach out any time with questions and clarifications.

• Payment terms. Here’s where you list how much you’ll pay for the project, how you’ll pay (e.g., with PayPal) and when you’ll pay. Generally, most freelancers prefer to work on a 50% down, 50% on delivery for smaller projects. For larger projects, you may create milestones tied to payments.

• Examples to use as a role model. It’s helpful to show your freelancer specific examples – not for copying purposes, but to show your freelancer the “flavor” you want. For example, you might show your content writer an example of two or three articles you really like.

• Company mission, vision and philosophy. This helps your freelancer create work that matches the company mission. For example, a customer service rep can answer inquiries in a way that matches your company’s philosophy.

• Preferred skills and abilities. This is particularly important if you’re hiring an assistant for a variety of tasks. Be very clear about they need to be able to do, what types of software they must be comfortable using, and so on.

It’s a good idea to look at other projects posted on freelancing sites to get a feel as for what types of ads get the best results.

Let me give you an example. Let’s suppose you’re posting a very simple job for five blog articles.

Here’s an example…

———SAMPLE AD———

Wanted: Skilled writer to create five blog articles about organic gardening.

You should have experience writing about gardening topics, and be able to produce samples in this niche. I’m looking for someone who can create entertaining yet educational articles that will engage readers. Some sales or copywriting experience is a plus, but not required.

Length of articles: 1000 words each (so this project is 5000 words total). I’ll provide you with titles, outlines and three to five research resources for each article. Here are the five topics: [insert topics and descriptions of each of the five articles].

Examples: Please see my blog at [yourblog.com] for examples of the style and quality of work I’m looking for. If you can meet or exceed this quality, then please bid on this job.

Style: Please check my company’s mission statement to understand how we operate. You’ll need to write articles that reflect this mission, when appropriate. [Insert mission statement or link.]

Deadline: Prefer to have these articles within three weeks, but I will make an exception for the right person.

Payment: Full payment upfront through the site’s escrow service, which you’ll receive once I approve the final work. Exclusive and full rights to the work will transfer to me once final payment is received.

Expectations: Once you begin the project, please send me daily updates to let me know how things are progressing. I prefer if the project is delivered in a .doc file.

Budget: [insert a budget range here]

If this sounds like something you can do, send me a link to your portfolio along with your bid. I look forward to hearing from you!
__________________

If you write a good ad or project description, you’ll get lots of really good people wanting the job…

So, now you know how to write a compelling ad, to attract qualified outsourcers to help you create some or all of your product launch content, or content or tasks for your general business needs.

But before you can choose the right person for your job, you’ll need to know how to evaluate and hire best candidate.

And that’s what we’ll be covering for you in the next post in this series.

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

2. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

3. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Outsource The Product Launch Stuff You Don’t Want To Do

If you are considering using a product launch to quickly grow your business, one of the best things you can do for your sanity is to learn how to make it as hands-free as possible.

In fact, this goes for everything you do in your business.

If you can outsource the stuff you don’t want to do, the stuff you don’t like to do, and the stuff you don’t know how to do, you can focus on the more important stuff that helps you to grow and prosper.

Now if you’ve never done any outsourcing before, you might be scratching your head.

How, exactly, do you go about figuring out what to outsource, and then finding a good freelancer to complete the tasks?

That’s what this series of posts is about.

Over the next 4 posts, you’ll discover a four-step process which includes:

1. Determining Your Needs.  In this first post I’ll be explaining where, what, and when to outsource for your business.

2. Advertising Jobs.  Then in the next post, you’ll learn how to write a good job description to make sure you get what you are paying for.

3. Evaluating And Hiring Freelancers. In the 3rd post in this series, you’ll learn how to screen candidates and pick the best freelancer for your project.

4. Managing Projects.  And in the forth post, I’ll give you some battle-tested insights into making sure your projects go smoothly.

BONUS: Outsourcing specialist Davin Michaels has put together a free Online Workshop that shows you How To Generate Massive Leads & Traffic For Your Business & How to Outsource It All. If you are seriously considering any form of outsourcing, then you should  click here (or on the image below) to attend Davin’s Workshop

Click here to subscribe
OK, now let’s walk through the first of these four parts of the process…

____________________

Step One: How To Determine Your Outsourcing Needs

There are three questions to ask yourself to help you determine needs.

Question 1: When should you outsource?

Here are three good times when you should consider outsourcing a task:

• When you don’t have time to do the task yourself. Perhaps you have other work, family and social obligations. Or perhaps this is a low-value task, and you need to free up your time to focus on high-value tasks. These are good times to outsource.

• When you don’t know how to do the task yourself. Maybe you don’t know anything about it, so it would take too long and there would be a big learning curve. Or perhaps you just don’t know how to do it well, meaning a freelancer would be able to offer a better end result.

• When you don’t want to do the task yourself. Ever notice that you procrastinate on things you really don’t want to do? Don’t force yourself – just outsource the task to someone who’ll cheerfully produce a great end result for you.

In other words, if you’re stuck and not moving forward very quickly, then outsource the task.

Which brings us to the next question…

Question 2: What should you outsource?

The sky is the limit when it comes to outsourcing.

Let’s look at a quick list of common tasks:

• Content creation. This may your product launch content (including pre-launch content and email sequences, and even the product itself), ongoing newsletters for both prospects and customers, blog posts, social media posts, PDF reports, ebooks, video scripts, and more.

• Social media management. Your freelancer may create and post traffic generation content on Facebook, Twitter and other platforms. They may also help you develop an overall social media launch strategy, depending on their skills and experience.

• Graphic design. This includes web graphics, video presentation graphics, product graphics and more.

• Planning. Here you can hire an expert to help you plan and strategize various parts of your launch and/or other parts of your business, such as marketing or your launch sales funnel.

• Data entry. This sort of task is a great one to outsource, as it’s a low-value task (which frees up your time to focus on high-value tasks), and it requires very minimal skills to complete.

• Customer support. You can hire people to both answer phones and deal with inquiries sent through your help desk. This may be a permanent position, or you may hire people temporarily during expected influxes (such as during your product launch).

• Video editing and production. Most product launches are video based these days, so unless you have skills and experience with video production, this is a task that’s best left to someone else.

• Administrative assistance. You can hire someone to help you with a myriad of day to day jobs, from research to content creation to data entry and more.

• Research. A competent freelancer can help you do market research, product research and more. Your freelancer might give you a report of their findings with links and data, or they may find the resources and let you interpret the data. It all depends on their skill set.

• Traffic generation. Generally, this involves hiring multiple experts to focus on their area of specialty (such as media buys, affiliate marketing, SEO, pay per click, etc).

• Copywriting. A sales letter or ad can make or break the success of your product launch, which is why it’s a good idea to hire a professional copywriter to create these materials for you.

• Legal services. Here’s one area where you should absolutely hire a professional. This includes creating policy documents for your site, reviewing agreements, helping you incorporate, and other legal issues that come up.

• Transcription. If you plan to include videos, audios or webinars as part of your product, you can pay somebody to transcribe them into text very inexpensively through Rev.com.

• Order fulfilment. If you’re shipping physical products, or you need to manually deliver digital bonuses for an affiliate promotion, you can hire someone else to take care of fulfilment.

• PowerPoint® presentation. If you do slide-share presentations for webinars, videos or conferences, you can hire a professional to make your presentation look great.

• Lead generation. This person can help you set up your lead page, tweak it for good conversions, and drive traffic to it.

• Installations and set up. A good freelancer can help you with everything from installing a WordPress blog, to installing complex ecommerce systems.

• Email marketing. You can hire someone to help you create your launch email sequence, as well as better autoresponder sequences that boost your open and click-through rates, meaning you’ll sell more through email.

• Accounting. A good accountant can save you money by ferreting out tax deductions that you didn’t even know about.

• Public relations. A good PR person can send out compelling press releases and land media interviews during your launch so you get additional publicity and exposure.

• Blogging. You can hire someone to create content for your blog, handle blog comments, and publish content on a regular basis.

• Document formatting. You can hire someone to format your Kindle book, ebooks or other documents, which will give your readers a great first impression.

• Affiliate recruiting. You can hire an affiliate manager to find, recruit and motivate affiliates.

• Search engine marketing. This includes SEO (search engine optimisation) as well as PPC (pay per click) marketing using platforms such as AdWords.

Next question…

Question 3: Where you should outsource?

You can cast a wide net by using one or more of the following methods:

1. Post a project to a freelancing site. This includes sites such as Guru.com, UpWork.com, and  Fiverr.com

This is the method I recommend in this report, since you get access to freelancer ratings, as well as some amount of protection through most freelancing sites.

For example, some sites run an escrow service, which protects both you and the freelancer.

2. Search Google. For example, you might search for “ghostwriter” or “software developer.”

Be sure to check the organic results as well as the sponsored results (ads).

3. Ask for recommendations from trusted sources.

This includes your colleagues, mentors, and other associates.

You can also ask on business and marketing forums or Facebook groups.

So now we’ve covered the first step in getting started with outsourcing, your head might be spinning with all of the possibilities 🙂

But before you race out and start hiring, you’ll need to know how to create a specific and detailed project description (AKA a brief) in order to find the most qualified person for the job and to get the best results.

And that’s what we’ll be covering for you in the next post.

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

2. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

3. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

5 Info Product Creation Tips Tricks and Hacks To Power Your Product Launch

Product Launch Product Creation TipsIf you’re getting ready to do a product launch for a physical or digital information product, then you’re definitely going to be creating a lot of digital content as you build that product offer.

That’s because you need a complete sales funnel, from your front end lead magnet, to your core product offer, to your backend products – and everything in between.

So if you’re like most info-product creators, you’re always looking for hacks to make the creation process easier and to make sure you have a great end result. That’s exactly what you get below, so read on…

Be Sure You’re Launching A Product That’s In Demand

Don’t even think about creating a product until you’ve done your market research, as there’s no use creating a product if no one is going to buy it. So what you need to do is find out what people are already buying in your market, and then create something similar (yet better).

If you’d like to know how to create a signature product out of thin air in 72 hours or less, make sure you Download my Free 72 Hour Product Creation Guide.

Think Ahead To An Integrated Product Suite

Whenever you create a product, you should be thinking about how this product fits into a new or one of your existing sales funnels. This includes everything from the specific lead magnet at the front of your launch funnel to the core offer to backend offers.

If you can’t figure out how a product fits into an existing sales funnel (unless of course this is your first product), then you’ll want to ask yourself why you’re even creating it.

Create Products Faster

Consider these ideas for making more products in less time:

• Outsource some or all of your product creation. This is the fastest way to create a lot of products very quickly, and it frees up your time to focus on other high-value tasks. To learn more about outsourcing your product creation, download my free Hands Free Outsourcing Cheat Sheet here.

• Use quality private label rights content to create everything from your core product to your bonuses. Just be sure to tweak it to make it unique.

• Repurpose existing content. For example, turn a collection of your best blog posts into a lead magnet, or turn those blog posts into videos, audios, guides and reports.

• Use speech to text technology. If you’re creating text products, you might find it faster to write them if you use software such as Dragon Naturally Speaking.

• Do webinars. This takes about an hour of your time, yet you’ll have a product you can give away or sell for months or years to come.

Next…

Create A Multimedia Product

Not everyone learns in the same way. That’s why, whenever possible, you should seek to offer multiple versions of your product (text, audio and video) to accommodate people’s individual preferences.

Ideally your product should include some or all of the following:

  • One or more video tutorials
  • Audio recordings of the videos
  • Transcripts of the videos
  • Checklists
  • Cheatsheets
  • Private Mastermind or community
  • Group coaching
  • One-on-one coaching
  • Question and answer calls

A great reference and idea generator for coming up with profitable content ideas is my Content To Cash Cheat Sheet. You can download the Content Into Cash Cheatsheet here.

Create a Catchy Product Title

Your title can make or break your product, which means you should spend some time brainstorming and testing catchy titles. Use these templates to get you started:

  • The Secrets Of [Getting a Benefit]. The Secrets of Starting a Six-Figure Business.
  • The A-Z Guide Of [Topic]. The A-Z Guide to Selling Your Own Home.
  • What Every [Type of Person] Ought to Know About [Topic]. What Every Parent Ought to Know About Raising Happy, Healthy Kids.
  • How to [Get a Great Result] Without [Some Bad Thing]. How to Melt the Fat Fast Without Feeling Deprived.
  • The #1 Way to [Get a Benefit]. The #1 Way to Create a Bestselling Novel.

Conclusion

I hope these product creation tips help you to build our your product launch funnel so you can generate a bunch of sales and profits.

And remember, if you’d like to download my Free Guide on “How to create a signature product in 72 hours or less”, you can grab your FREE copy here..

If you can create and launch a product or service that fulfils an important need for a large, accessible crowd of fanatics with cash to spend,, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Questions to Ask Before You Price Your Product

Product Launch PricingAs you prepare for your upcoming product launch, one of your jobs is to find the pricing “sweet spot” with your products. Getting this right requires a little upfront research, a little bit of experience, and a bit of testing.

Here are some of the important questions to ask yourself in order to help determine the price that will bring you the highest conversions, lowest refunds, and most profits…

What are your competitors charging for similar products?

What you’re going to find is a range of prices, but you’ll also find a median price or price range. This is where MOST similar products are priced.

For example, let’s suppose your product launch is going to be for a program that consists of 12 Video Tutorials, 3 PDF Reports, a bunch of Checklists and Implementation Guides, and access to a private Facebook Mastermind.

After surveying your competitors, you find that prices for competing products range from $297 to $997. However, perhaps you find that most products sit right around $497. You can use this $497 price point as your starting price, and then slide up or down on the price depending on your answers to the following questions.

How does your offer differ from the competing products?

Next, you want to look at exactly what you’re offering versus what the competitors are offering.

This includes:

  • What formats are the other products within your price range? Some product formats naturally increase the perceived value of an offer. For example, a step-by-step video series and regular group coaching with have a much higher perceived and actual value than just a couple of videos and a bunch of ebooks or Guides.
  • How do the accessories/supplements/bonuses are you offering compare to what your competitors are offering? Certain bonuses can really boost the perceived value of an offer, such as personal or group coaching.

Before we move on, grab a copy of Jeff Walker’s Product Launch Blueprint where he covers this topic in detail.

Next…

How are your positioning your product in the market?

This is about your overall branding as well as your positioning for that specific product. And both the overall branding and positioning will heavily influence your price.

For example, if you’ve positioned your business as a “low price leader,” then obviously you need to price your products on the low end of the typical price range for similar products.

On the flip side, if you’re using positioning that speaks to high quality, luxury, or uniqueness, then you can price the product at or above the high end of the price range.

One critical point to mention here is something I can still hear Dan Kennedy saying any time I’m pricing a product, and that is this:

“You never want to be the cheapest in your market. Your goal is to be the most expensive and then build the value of your offer so it still seems like it’s a no-brainer.”

All other things being equal, price your product high rather than low. You’ll get better customers, who complain less, and you can give them much better value.

How will you track and test your launch pricing strategy?

So, at this point you’ve picked a price based on what your competitors are charging for similar products, as well as the perceived value of your product and your positioning.

Now what?

Now you need to track and test your pricing. The fastest way to do this is by using paid advertising – such as through Facebook or Google AdWords – where you can send a lot of traffic, test several prices, and know which price produces the most conversions within hours or days. It’s the only way to determine your true pricing sweet spot!

Another big benefit of using paid advertising to optimise your launch pricing like this is that once you can give your JV partners conversion numbers, they will be much more likely to want to promote you to their customers.

Conclusion

If you ask yourself the questions above and follow through with research and price testing, you have a good chance of finding your optimal price for your product launch – the price that generates the most profit while giving your customers awesome value.

Best thing to do is to walk into this process without expectations, because sometimes pricing takes an unexpected turn (such as a higher price producing better conversions and lower refunds). Just be sure to look at overall profits (front and backend) to determine the best pricing strategy for you.

Talk soon,

Rocky

P.S. Being able to create irresistible offers is so important to the success of your business that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

5 Product Launch Customer Service Mistakes You’ll Want To Avoid

Product Lunch Customer SupportAs you prepare to start your Seed Launch, Internal Launch or JV Launch, one of your most important considerations is how are you going to handle a potential avalanche of customer support enquiries.

And while your customers don’t make decisions about your business based on the quality of your customer service alone, their decision about whether they’ll ask for a refund or whether they’ll continue to do business with you will often be based on their customer experience with your support desk.

That’s why people who receive a delicious meal but poor service at a restaurant don’t very often go back. And your customers are the same way – they might feel your product is awesome, but they’re unlikely to hang around or do repeat business with you if your customer service stinks.

So how do you provide a good customer service experience? You start by avoiding these common mistakes…

Mistake 1: Putting A Low Priority On Customer Service

Sometimes, and particularly during a hectic product launch, business owners look at customer service as a nuisance, so they end up putting it on a low priority. That’s a big mistake.

Without your customers, you have no business. That’s why you’ll want to be sure that everything from your web design to ordering process to customer care experience is your top priority so that your visitors walk away satisfied.

Mistake 2: Taking Too Long To Answer Customer Inquiries

Launching a product or service is a fast-paced activity, and if you don’t answer customer service inquiries quickly, your prospect will move on to something else that they feel is more urgent.

That’s why you want to make sure you answer inquiries the same day, and even within an hour or two if possible, especially during your open cart period when people are making their buying decision.

Mistake 3: Not Providing Anything Other Than An Email Address

The problem with handling all customer service strictly through email is that emails can and often do get lost or missed, either on your end or the customer’s end. And when they do get lost, the customer will assume you’re ignoring him or her. As you might expect, that’s going to be a bit problem.

The solution?

1. Use a help desk platform instead. Even if you use email, the help desk platform keeps a record of the entire conversation so replies never get lost.

2. Give people a phone number that WILL be answered by a real person 24 hours a day. With ecommerce being a global business, the odds are some of your potential customers will not be living in your time zone or even your country.

Giving people the option to have their questions answered right away (while they are excited and ready to order), or to have their orders processed on the phone has proven to increase conversions.

Mistake 4: Failing To Train Your Customer Service Reps

Another common mistake is to assume that your hired staff knows everything there is to know about providing good customer care. That’s not necessarily true, even if they are experienced.

That’s why you’ll want to lay out instructions for all your staff about how to handle customer service inquiries, including:

  • Offering cut and paste answers for common inquiries.
  • Providing training on how to incorporate your business branding into customer service replies, where applicable.
  • General instruction about what you expect, such as how to address customers and prospects.

Next…

Mistake 5: Not Anticipating High-Volume

If you’re launching a product or even running a big sale, you must anticipate the increased demand for customer service on these higher-volume days and bring on more staff to handle the extra load.

It’s better to have people underworked for a few days during your open cart period than missing out on what could be a LOT of sales during your launch.

Conclusion

During your product launch, customers are the lifeblood of your business, so make sure you treat them right. That’s why it’s critical you do everything you can to avoid the five mistakes listed above, and Jeff looks at how to manage the large influx you’re going to get in your launch during his free Product Launch Masterclass.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Build Your Product Launch Email List Step By Step

Product Launch Email MarketingNo matter what type of product or service you’re going to be using a product launch for, one thing you need to be doing is building an email list. That’s because an email database is one of the most valuable assets you can have.

Even if every one of your traffic sources dried up overnight, you’d still be okay as long as you had your list. And even if your products somehow disappeared off the face of the earth, you could still make money by selling other people’s stuff as long as you had your email list. So the point is, list building should be a top priority for you.

That’s why I’ve create this checklist so you can be sure you have all the right pieces in place. Take a look…

First Up You’ll Need An Enticing Lead Magnet

A great lead magnet could be an ebook, video, app, ecourse or anything else that has the following characteristics:

  • It’s easy to deliver. (It would typically be a digital download that you deliver automatically through your autoresponder)
  • It’s something your prospects really want. (Hint: do your market research to find out what problem people in your niche really want to solve and give them the solution)
  • It has a high perceived value
  • It solves a specific problem (it’s not a bunch of general ‘tips’ but something actionable people can get a result from)
  • It sells something else on the backend (such as your front end product)

You can learn more about lead magnets here

Develop A Compelling Optin Page

Even though your lead magnet is free, people aren’t going to knock down your door to claim it unless you show them it has a lot of value. That’s why you need to create a lead or optin page that persuades people to fill in your opt-in form to grab it. Keep these tips in mind:

  • Be sure your lead page looks polished and professional
  • Lead with your product’s main benefits and the results people will get from consuming it
  • Arouse your prospect’s curiosity about the lead magnet if possible. (With the idea being that the only way to satisfy their curiosity is by opting in and getting the lead magnet)
  • Use a specific call to action to get people opting in (EG – Enter your email address into the form below below to grab your copy)

Personally, I use LeadPages and love them, but there are plenty of alternatives these days.

One more thing before we move on: Being to create irresistible offers is so important to the success of your list building campaign and ultimately your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.

If you can make irresistible offers at both the lead generation stage and for your product or service itself, your launch should absolutely crush it. To make sure you don’t miss anything as you develop your offers, click here to grab your Free copy of The Perfect Offer Cheatsheet

Choose A Reputable Autoresponder

Steer away from using ‘free’ or seemingly low-cost autoresponders or services without a proven track record over many years. Go with well-established services such as Aweber.com, GetResponse.com, iContact.com and similar.

Create An Initial Autoresponder Sequence

Generally, this multi-part sequence should introduce you to new prospects, let them know what to expect from you, bond with them and ultimately promote your front-end or ‘tripwire’ product. Keep these tips in mind:

  • Offer an informational sequence that’s useful (to build good relationships and keep people reading), yet incomplete (which helps you steer people towards paid products).
  • Provide a three to seven-part sequence that’s informative and engaging. Each email should build anticipation for upcoming emails. E.G., “Next time you’ll discover a little-known trick for getting rid of cellulite!”
  • Craft benefit-driven, curiosity arousing subject lines to get the open. E.G., “Start a six-figure business for just $47?”
  • Use responsive templates/HTML in your emails, as a large number of your subscribers will be reading your message from their mobile phones.
  • Track and test your emails. It’s the only way to know what’s really working in terms of email subject lines, sales copy, calls to action, and even the offers themselves.
  • Make sure you download your free copy of my 1-2-3 List Building Cheat Sheet to learn more about building a profitable email list.

And finally…

Make A Commitment to Maintaining Your List

It’s pretty pointless to go through all these steps if you don’t intend to stay in touch with your subscribers regularly. So, commit to emailing them at least once or twice a week, and you’ll see your list profits continue to grow!

By starting to build your email list now, when you’re ready for your product launch you’ll have a group of people who already know who you are, who you’ve already helped, and who will be responsive to buying from you again.

These people will be especially responsive if you invite them to co-create your new product using a Seed Launch. And they’ll be your most rabid buyers if you run an Internal Launch before you roll out your  JV Launch.

If you’re ready to get started right away, make sure you download your FREE copy of my 1-2-3 List Building Cheat Sheet.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free. Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. Work One-On-One With Me If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂 Jeff Walker’s free Product Launch Formula training.

How To Quickly Create Products And Bonuses For Your Product Launch

New Product LaunchIf you’re planning on doing a product launch, then you’re going to be creating at least one core product, along with a number of bonuses.

And ultimately your sales process could include:

  • One or more lead magnets so you can generate new prospects for your product launch
  • Potentially one ‘tripwire’ products you sell before your launch to reduce your lead cost
  • Your core offer including the training, checklists, cheatsheets and any personal attention you’ll be delivering
  • And up to 5 bonus products

NOTE: Jeff discusses all of the components you’ll need to create a great product for your launch in his Product Launch Blueprint which you can download here.

Once you move past your launch, or if you create an evergreen launch, you might include upsells, cross-sells, backend offers and more opportunities for people to buy from you.

Now here’s the problem…

All of this product creation can take a LOT of time.

You need to do market research to understand what people want to buy…

You need to go through the process of actually creating the products

And you need to proof, edit and format them…

And that doesn’t even count the marketing for your launch.

The good news is that you have three really good options when it comes to creating products. These options include:

1. Doing it yourself

2. Outsourcing it to a competent freelancer (or a team of freelancers)

3. Getting other experts to create it for you for free.

Which one should you use?

Honestly, the best option is to use a combination of all 3.

Sometimes you’ll want to create a product yourself, sometimes you’ll want to outsource, and sometimes you’ll get others to create them for you for free.

Let’s take a look at each of these three methods…

Creating Your Products Yourself

Most people who are new to the information product business do all or most of the product creation themselves.

That’s okay. Just keep these 3 tips in mind:

  • Do your market research first. This should ALWAYS be the first step of creating a product, no matter which option you choose. Find out what people in your market is already buying by checking marketplaces like ClickBank.com and Amazon.com, and then create something similar yet better.
  • Create an outline. Don’t just wing it. Creating a solid outline will help you create a product that is truly useful for your customers.
  • Schedule specific blocks of time to work. In other words, take your work time as seriously as you schedule any other time, such as appointments. Then create a daily to-do list, and don’t stop working until you’ve accomplished what you’ve set out to do on that particular day.
  • Download my Free Guide – “How to create a signature product in 72 hours or less” to learn how to fast track the creation of your information products and bonuses so you can be ready for your launch much sooner than you ever thought possible. Grab Your 72 Hour Product Creation Guide Here

Next…

Outsourcing Your Product Creation

A lot of people think they can’t afford to outsource. However, you may be surprised at just how affordable it is.

Take this example…

Let’s suppose your goal is to build a business generating $100,000 this year working 20 hours each week for 50 weeks. That works out to 1000 hours worth of work, which makes each hour you work worth $100 per hour.

Now consider how long it takes you to do a particular task. For example, how long would it take you to write, edit, format and put the finishing touches on a 5000 word report? It might take you 10 hours to do the research and the writing.

If it takes you 10 hours, and your time is worth $100 per hour, then it “costs” you $1000 to create this report yourself. Meanwhile, you can easily find a really good freelancer who’ll produce that same product for you for a fraction of that price. In turn, that frees up your time to focus on high-value tasks such as marketing.

Just keep these two tips in mind:

  • Cast a wide net when looking for an outsourcer or freelancer. You might go to freelancing sites such as upwork.com, ask for recommendations on business forums and in Facebook groups you are a member, and even post ads on employment sites such as indeed.com.
  • Do your due diligence. Carefully researching candidates upfront will save you a lot of time, money and frustration down the road. The LAST thing you should do is shop around based on price. Instead, be sure the freelancer has an established history of producing good work in a professional and timely manner.
  • Create a comprehensive, well thought out plan or roadmap for your freelancer to quote on and then follow when they are awarded the gig. The more information and direction you can give people, the better the end result will be.
  • Download my Free Hands Free Outsourcing Cheat Sheet to learn how to outsource your product creation step by step. Click Here

Next…

Getting Others to Create Your Products – For Free

How is this possible?

Simple – you crowdsource your product.

What you do is gather experts together in your niche, and ask each expert to contribute a piece of content to the product. This might be an article, a tip, or even the answers to a set of interview questions.

For example, maybe you’re creating a product about how new mothers can lose weight quickly and safely. You could ask 10 to 20 experts the best way to lose 10 pounds and keep it off. To create some variety in their answers, you could ask a variety of experts, such as personal trainers, dieticians, bodybuilders, aerobics instructors, doctors and more.

In return for providing an answer, you’ll give your contributors benefits such as:

  • Free exposure to your customers in the form of a byline and link at the end of their article
  • Free exposure by including links to their products and services on your website
  • 100% commissions on any products they sell through their affiliate links

The idea is to be sure your partners get a big reward for a small investment of their time.

So now that you know three ways to create a product, the next question is this: what kind of product will you create?

Here’s a good place to start if you want to build a six-figure business:

The Profitable Product System

And make sure you go through Jeff Walker’s free Product Launch Masterclass where he goes into much more detail about creating and launching your own products and services successfully.

Chat soon,

Rocky

P.S. Of course, it doesn’t matter how good your product is if you aren’t able to create an irresistible offer for it. To help you do that, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

DEADLINE: PLF registration closes TONIGHT at midnight

Jeff Walker is closing down registrations for his Product Launch Formula class in a few hours, and I really hope you’ve found the stuff he shared over the last week or so helpful.

During the last few hours, he’s added some additional bonuses to reward everyone who joins for taking action.

This is a strategy Frank Kern calls “stacking the cool” and it’s something you should always use in your launches as well.

Simply hold some of your best bonuses back until right at the end of your “open cart” period, because it really helps to get people who are kinda on the fence to justify their purchase.

And it works especially well when it’s combined with a hard deadline (like Jeff is doing by closing down registrations tonight).

Now as I mentioned earlier, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

And as a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message letting me know by using the contact form on this site, and I’ll get back to you with all the info on how we can start working together.

Chat soon,

Rocky

How To Easily Sell To More Than One Target Market

Product Launch Single Target MarketLegendary marketer and coach Dean Jackson has this cool tool he calls The 8 Profit Activators, and he uses it to show businesses how to systematically grow and scale.

Anyhow, the basis of the first Profit Activator is “Choosing A Single Target Market”.

If you’ve tried to do this, you’ll know it’s bloody hard.

If you’re like me, you may tend to suffer from FOMO (Fear Of Missing Out) so you would prefer to be able to sell to “everyone”.

Problem is, as Dean has proven, this is a big mistake.

When you try to sell to “everyone” using the same marketing message, you can end up selling to no-one because your offer isn’t targeted to anyone specifically.

And that spells doom…

But there is a simple way to sell to more than one specific “Target Market’, and I saw a perfect example today as Jeff Walker got underway with his new Product Launch Formula Class.

When you visit his site, you’ll see an optin page that offers you his free video training (Todd Brown calls these sorts of pages “Traffic Captivation” pages because they offer a compelling reason to join a list in order to get free video training.

And then when you click on the link that says Click Here For Instant Access, you are given three options so you can self-select which stage you are in your business so you can select which option most closely fits with your experience.

And based on the answer you select, some of the videos, email messages and the other content you receive will be customised to suit your specific needs.

Once you select your option, you’ll see the optin form. Then when you’ve entered your email address, you’ll be taken to the Product Launch Formula training area where you can start watching Jeff’s customised videos and download the other goodies he has waiting there for you.

So what has Jeff been able to do here?

He has allowed people to self-select into distinctly different target markets so he can structure his message more closely to each one.

If you follow this example, you will virtually guarantee yourself more sales, and higher conversions, because you are able to “enter the conversation that’s already going on inside your prospect’s head” and talk to their exact needs, wants and desires.

You can check this all out for yourself, and learn why launching (or re-launching) a product, service or an entire business is the fastest way to generate a new surge of sales by visiting Jeff’s site here.

Take care,

Rocky

P.S. The opportunity to let people self-select the best way to sell to them using this simple process gives you a massive boost and can really be a game changer for your business. Visit Jeff’s site here and see how he’s doing it.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.