Tag Archives: joint venture launch

15 Of My Favorite “Splinters” To Create From Your Product Launch Content

So far in this series on creating the components of your product for your upcoming product launch, we’ve looked at what product Splintering is and how to use it to boost your product launch profits…

And you’ve learned 6 ways to splinter off products to both increase your front-end sales along with the back-end sales of your core product.

But there are still a lot of additional ways you can put this “product splitting” idea to work for you.

In this post, you’ll find 15 of my favorite “splinters” to create.

Let’s run through them now…

• Reports. This can be short, perhaps only 7-15 pages long.

For example, you might create a report about choosing the right shoes to help promote your marathon-running course, or perhaps you’d offer a report about cleaning a carburettor to go along with a classic car restoration course.

• Swipe files. Here’s where you provide a collection of materials for someone to use as inspiration.

For example, you might give a collection of headlines to a copywriter, or action verbs to people who’re writing a resume.

• Templates. You can save your customers time by providing “fill in the blank” templates.

For example, you might offer sales letter templates for copywriters, or survey templates for those doing market research.

• Worksheets. The idea here is to provide worksheets to help customers accomplish some specific task.

For example, you might offer a budgeting worksheet for those who’re trying to get rid of debt, or an exercise worksheet for those who want to lose weight.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products you can “splinter” one after the other in 72 hours or less.

• Interviews. This can be an interview with you, or it can be an interview that you conducted with another expert in the niche.

Examples include interviewing me about how to create products people want to buy, or interviewing a bestselling novelist about how where they get their book ideas.

• Q&A sessions. You can think of this as a list of frequently asked questions in your niche.

For example, you might offer a Q&A session about how you as a marketer plans your day, or perhaps you’d offer questions and answers about meal planning for a diet program.

• Checklists. These tools help people take action.

Examples include a checklist for setting up a website, or a checklist for applying for a job.

• Mind maps. These give customers a non-linear view of some process.

Examples include a mind map depicting how to write a novel, or a mind map about how to get healthier.

• Infographics. These are graphical representations of data, which makes large chunks of data or complex topics easier to digest.

Examples include an infographic describing exactly how metabolism works, or an infographic about how to improve conversion rates.

• Demo videos. Here you can show how your product works, or how to do some specific task.

For example, you might offer demo videos of specific kettlebell exercises for a strength training course.

Another example is a demo video showing how to teach a puppy to sit for a dog training course.

• Audios. People love listening to MP3s while they’re driving, working out, gardening and so on.

You might excerpt out a portion of your product and offer the audio.

Examples include inspirational quotes for a self-improvement course, or a guided meditation for a meditation product.

• Spreadsheets. These are tools for helping customers keep track of something, such as business expenses for a business owner, or workouts for a bodybuilder.

• Calculators. These could be any tools that perform a specific task, such as a loan calculator to go along with a home-buying course, or a calorie calculator for a dieting course.

• Legal documents. You’ll want to get an attorney to create these, of course.

Examples include a freelancing contract or a privacy policy for a website.

• Plugins. These are tools for WordPress blogs, such as an SEO plugin to go along with a search engine optimization product, or a split-testing plugin to help sell a course about improving conversions.

And this isn’t even an exhaustive list – if you can sell it and if it goes along with your main course, then you can splinter it off into a $7 front end product.

A few closing thoughts…

Whew – at this point I bet your mind is just swimming with great ideas for ways to start using splintering in your business.

As you’ve discovered, there are a whole lot of good reasons to do it, from quickly increasing your profits to being able to build a hot customer list rather than merely a lukewarm leads list.

Best of all, there are just so many ways to use splintering to grow your results from your product launch.

In fact, you discovered six proven ways to do it inside this series of posts.

No matter what you’re using a product launch for, or what product your selling, there’s a way to use splintering to boost your profits.

So you know what you need to do next – pick out one method and put it to work for you.

And do it as soon as possible, because I think you’ll really like the results!

Warm regards,

Rocky

P.S. Being able to bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Six Surefire Ways To Put Product Splintering To Work In Your Product Launch

So at this point after reading the previous post on using product splintering in conjunction with your product launch, you have a pretty good idea of how the process works.

But what you need now are specific ideas that you can put to work to boost revenue in your information business.

Here are six of ‘em for you…

1. Splinter bonuses

Including bonuses along with your core product is an important way to both fill any gaps in the core content, and increase the value you are offering during your product launch. Splintering off reports from your core product is a simple choice, because you can quickly and easily create a call to action at the end of the report to up-sell your main product or a package of related information for a higher price.

For example:

  • Sell a bonus cookbook for $27 to help sell a $197 diet program.
  • Sell a report about perfecting a golfer’s grip to promote your main video-based golfing package.

2. Splinter membership content

Some people balk at purchasing a membership, because they’re not sure if they want to keep paying a monthly fee if the content isn’t up to par or if they don’t have tome to consume everything provided.

That’s why splintering out some of the content to sell separately works to sell the main membership site.

Selling content (like reports or videos) works best, but you can sell access to any content or any part of your site.

For example:

  • Sell one month’s worth of training materials separately from a four-month fixed-termmembership course.
  • Sell access to a private membership forum as a way to promote full access to a membership site once people see how good the interaction with other is.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products you can “splinter” one after the other in 72 hours or less.

3. Splinter excerpts of your main product

The idea here is to excerpt out chapters of your book, modules in your video course, or other portions of your products.

For example:

  • Offer the first three chapters of a tomato-growing guide for $7, with a call to action at the end of the excerpt promoting the full course.
  • Let’s suppose you have a 24-module video course about online marketing. You can pull out four modules or so and sell them separately. The way I’ve done this is to sell a module that allows buyers to make money immediately from what they learn, and this puts them into a frame of mind where they’ll happily pay for the full course because it’s basically free for them.

4. Splinter your curriculum from a training class

Let’s imagine you have a class that lasts a week, a month or more.

During this class you provide training materials (curriculum), as well as one-on-one coaching.

You can offer the training materials at a low cost, which will entice people to purchase the full class in order to take advantage of your personal coaching.

For example:

  • People who purchase copywriting curriculum will want to buy the full course so that they can get personal sales letter critiques.
  • Customers who purchase weight-loss training will want to purchase the full class so they can get personalized coaching to help them plan their diet and exercise program.

5. Splinter features of a software program

The idea here is to create a “lite” version of your software, which has fewer features than the full version.

Naturally, some people who like the lite version will want to upgrade to the full version.

For example:

  • You offer an autoresponder service. The lite version can only handle 500 subscribers, so buyers will need to upgrade once they reach that level.
  • You offer meal planning software that counts calories, as well as macronutrient breakdowns (carbs, fats and protein) in each meal. The lite version counts calories but not macronutrients, so buyers will need to upgrade to the full version when they get serious about eating healthy.

6. Create additional splinters

While typically you simply splinter your existing product, another thing you can do is create products for the specific purpose of using them primarily as $7 or $19 pieces of “bait” to generate a small up-front income while enticing people to purchase the full product. (You can then add these products to the main offer as a bonus.)

So there you have it. 6 surefire ways to put product splintering to work for your business either before, during or after you’ve finished your product launch.

Now there are a whole lot of different ways to put this idea to work for you, and in our next post, we’ll look at some of the best ones.

Until then, take care,

Rocky

P.S. Being able to bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Double Your Product Launch Profit With Product Splintering

The money you make directly through a JV product launch is just the start of the profitable opportunities you have once you’ve made all those sales with the help of affiliates and JV partners.

That’s because the most valuable asset you end up with from a launch is the email database you build from all the options your partners send you.

Why?

Because not only can you continue to sell your core product to those prospects after the launch, but you can “splinter” off all kinds of smaller products and sell them to those people who either didn’t want or need the bigger product you launched.

Here’s why “product splintering” is so effective as a followup to your product launch…

If you walk into just about any regular restaurant in most cities, and you’re likely to see a page somewhere in the menu that lists the restaurant’s ala carte offerings.

Sometimes you may see these offerings listed under different names, such as “Sides” or even “Light Appetites.”

But in all cases, this is the part of the menu where you can order something like a bowl of soup, a basket of fries or an English muffin.

You see, typically these items come with a meal.

The English muffin goes with your bacon and eggs. The fries go with your burger. The soup goes with your sandwich.

However, restaurant owners quickly figured out that they could make a whole lot more money by offering these items separately to patrons who didn’t want a full meal.

This is referred to as product splintering, and it turns out that restaurant owners aren’t the only savvy business folks on the block.

You’ll see product splintering everywhere you look.

  • For example, you can buy a pair of shoelaces by themselves without having to buy a whole new pair of shoes.
  • You can buy ski poles without buying skis.
  • You can purchase a computer hard drive without having to invest in a whole new computer.

And product sellers do it because product splintering is a great way to make more money without having to work any harder.

BONUS: Download my 72 Hour Product Creation Guide which shows you how to build high value products you can “splinter” one after the other in 72 hours or less.

And the best news of all…

As we discussed, you too can use product splintering to slide more money into your pocket every day of the week with your information business.

It doesn’t matter what you’re selling or who you’re selling it to, because product splintering will work for you. (And just a bit later you’ll get plenty of ways to use it in your business.)

Let me give you an example…

Example:  Take a look at The Simple Copywriting System and you will find a very good course that helps people to quickly create high converting sales copy for any product or service.

The Simple Copywriting System is a “splintered product” from my Online Marketing Masterclass.

Look at the difference…

This gives me an opportunity to sell a lower-priced product to people who…

1. Aren’t willing or able to pay for the $97.00 product.

2. Are ONLY looking for “sales copy” products to buy.

3. Don’t yet fully trust me because they don’t know me.

4. Don’t even know about the Online Marketing Masterclass.

And so forth.

Once they buy the lower-priced Copywriting System course, I invite them to upgrade to the $97.00 Online Marketing Masterclass course, even offering to credit them their $27.00 purchase toward the $97.00 purchase.

Many upgrade and I turn $27 into $97 just like that.

But even for those that don’t upgrade, people spend $27 with me when they would have spent ZERO.

And you can do exactly the same thing with YOUR products.

Or if you don’t already have a bigger product you can “splinter”, you can go the other way and use what you learn in The Profitable Product System to create the “splintered” products first, and then package them up into a big-ticket program you an sell for a bunch of money during your product launch 🙂

Either way, you and your customers win…

Talk soon,

Rocky

P.S. Being able to splinter and bundle things together to create irresistible offers is so important to the success of your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s The REAL Power Behind A Product Launch Formula Style ‘JV Launch’

There are a LOT of benefits in following the Product Launch Formula to run a big JV Launch.

First up, as long as you’ve tested your pre-launch content, your offer and the rest of your sales process (usually best done using a Seed Launch or an Internal Launch), you can make a hell of a LOT of money because you are leveraging the lists of a lot of other people who are all sending you their prospects and customers.

Then there are the great relationships you’ll build with other people in your market who supported you during the launch. Any way you look at it, helping people to make more money and grow their influence is always going to have a positive effect on your business too.

But there’s a third big benefit that most people don’t realise is the most powerful one of all.

It’s the big list you get to build during your JV Launch that creates much more value than the actual sales you make at the time.

Here’s why:

Let’s say your business is in the golf market, and your Launch is for a coaching program that helps amateur golfers take strokes off their game while improving their mental toughness.

If you play your cards right, you’ll have a bunch of JV partners driving traffic to your website, and all of those people will be added to YOUR email list.

When your launch is over, YOU get use that new, bigger list as a distribution channel to sell all kinds of other products and services and you get to keep ALL OF THE PROFIT on those sales.

That’s because once somebody has shown their interest by making a golf related purchase, they are far more likely to buy other products and services in that category than somebody who has never purchased a golf product.

And you use joint ventures with other vendors to get access to all of these other products.

Just think of the possibilities…

You could offer:

  • Additional training programs that add to and complement your own.
  • A set of new golf clubs and all kinds of accessories to help improve their game.
  • New golf shirts just like the pros wear on the PGA tour. 
  • New covers for your woods and maybe even their irons.
  • Private or group lessons from a club or touring professional to improve their game even more.
  • You could team up with a travel agent and offer golfing tours and holidays so they can play at the best courses around the country or the world.
  • And of course there are all kinds of other products and services you could offer as well…

And you can earn a great commission or referral fee on every one of these additional sales you make, for as long as people stay subscribed to your email list.

That’s why the list you build during a JV launch is such a valuable asset, in addition to the immediate income you generate.

Here’s proof that this list building technique works

You’ll see a screen shot of the JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch. The people with red arrows next to their name have ALL recently completed launches of their own…

Recent Product Launch Results

As you can see, SIX of the top 11 people on this Jeff’s JV Leaderboard have recently launched their own products, and are now using the nice big lists they created during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell to later, you can do that here.

Talk soon,

Rocky

P.S. When it comes to running a profitable JV Launch, creating an irresistible offer is critical to your success, from getting affiliates and JV partners on board, to maximising sales while your cart is open.

To help you come up with something that gets everyone in your market excited, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

The Joint Venture (or JV) Launch is the pinnacle of applying Jeff Walker’s Product Launch Formula because it allows you to leverage all of the work you’ve done on your Seed launch and your Internal launch, and multiply your results using partners who are paid for results.

The JV Launch lets you tap into the audiences of your partners to generate a huge windfall of sales, and grow your list exponentially in the process. That’s because you could be putting your launch content in front of thousands or tens of thousands potential customers.

Yes you pay an affiliate commissions to your partners, but the great thing is you only pay them AFTER they’ve made sales for you, AND you get to keep every subscriber, even those who didn’t purchase this time.

Then you can promote other products and services to your new subscribers, so you can make a fortune on the backend.

If you’d like to learn more about using the PLF process to run a super profitable JV launch, watch these videos.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing.Grab my Hands Free outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.