Tag Archives: plf seed launch

How Ryan Levesque Is Crushing It With His ASK Method Product Launch

Ryan Levesque is currently using Jeff Walker’s Product Launch Formula to re-launch his fabulous ASK Masterclass, and it’s very instructive to see how he’s integrating his ASK methodology with PLF to laser target his marketing message.

I’ve seen quite a few big players doing this type of lead segmentation lately (including Jeff during his PLF launch at the end of 2017) and it is a great way to increase your conversions.

Here’s how Ryan is doing it…

When you arrive at his landing page, you see an offer to learn how Ryan made his first $1 million dollars online, step-by-step. When you click on the orange button that says Click Here For Instant Access…

Ryan Levesque Product Launch Formula

… you see a popup form where Ryan is implementing a cut-down version of his ASK Method strategy and segmenting people into 5 different groups (or what he calls buckets).

His 5 buckets target people who are:

  • Just getting started
  • In their early stages of business growth
  • Coaches and consultants who work one-on-one
  • People will larger businesses that have a chance to scale
  • Marketing consultants and agencies

Ryan has determined that these are the 5 main groups of people he can help by doing in-depth survey’s of his prospects (using what he calls Deep-Dive Surveys), and has customised his marketing message based on where people tell him they are in their businesses.

When you’ve selected the category that’s the best fit for, just click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…and you’ll see Step 2: Fill Out The Form Below. When you enter your email address and click the ‘Continue’ button…

Ryan Levesque Product Launch Formula

…you see this screen with the message ‘Generating Your Custom Training…’ This gives the impression that your training is being customised (because it has been), and I’m guessing this is also where Ryan ‘cookies’ people for retargeting later.

Ryan Levesque Product Launch Formula

After a few seconds, you are automatically redirected to Ryan’s Ask Method Masterclass training site where he has the typical 4-video PLF setup – 3 content videos spaced a few days apart, and a final sales video inviting you to join the program…

Ryan Levesque Product Launch Formula

Every part of this process is scientifically designed to take people logically and smoothly through the optin process using what Ryan calls micro-commitments. Micro-commitments use the persuasion principle of Commitment and Consistency to allow people to take baby steps, which is a great way to get them to complete any process without overwhelming them.

Ryan’s Masterclass content is evergreen, so he can run this type of product launch several times each year without having to reinvent the wheel or create any new content at all.

I remember when Ryan first created the original content for what has now become The ASK Masterclass. It was with a Seed Launch for a product called Survey Funnel Formula (I went through that Seed Launch with him as he created the product).

A couple of years later, Survey Funnel Formula was starting to morph into The ASK Method. In fact, here’s a screen shot of the exact email Ryan sent out for his Deep Dive Survey when he was asking for feedback:

Ryan Levesque ASK Survey Email PLF

As you can see, readers had 4 options to choose from. When you clicked on one of those links, you were taken to one of 4 different pages where Ryan asked just ONE question.

Here what a couple of those pages looked like:

Ryan Levesque ASK Survey PLF

…and another one…

Ryan Levesque ASK Survey PLF

When you clicked the Submit button, you were taken here…

Ryan Levesque ASK Survey PLF

Quick and simple. Based on the answers to what Ryan calls the SMIQ (Single Most Important Question) he created the core content for his ASK Masterclass, and now he’s running another launch with Jeff Walkers proven Product Launch Formula system doing the heavy lifting.

Can you see how powerful it is to combine the PLF process and The ASK Method? It gives you a one-two punch that is hard to beat.

And if you would like to learn more about everything to do with launching your own product or service, including seeing more examples and case studies of people who have used PLF with lead segmentation during the optin process like this, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

P.S. Being able to create a Perfect Product is a great start, but you also need a way to generate sales in a consistent way. Running a Product launch is a proven way to not only build your list, but generate Social Proof and make a large number of sales quickly. To learn how to launch your product successfully, check out Jeff Walker’s free Product Launch Masterclass here.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create The Perfect Product 
Creating a product that is perfect for your audience does not need to be difficult. How To Create The Perfect Product shows you how to build high value products your audience will love one after the other. Click Here.

3. How To Attract Buyers To Join Your Launch List So They Can Purchase Your Perfect Product.
Once you have created your Product Launch List and your Perfect Product is ready to go, you need to attract people into your world so they can buy from you. One Minute Free Traffic gives you a proven way to attract buyers with ‘Automated Traffic Machines’ so you can send those people to your optin page, your sales page, your Facebook Group or anywhere else you choose.    To learn more Click Here.

And don’t forget to check this out 🙂

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

The Seed Launch Video – How To Get Paid To Create Your Product

In his Seed Launch video, creator of the Product Launch Formula, Jeff Walker, walks you through the first launch most people who don’t have a product of their own do, which is the Seed Launch.

This type of launch allows you to test whether the market actually wants what you are thinking of creating, and then get paid BEFORE you even create the product.

Plus because your students help you to create the perfect product that they want to buy, you get a lot more ‘buy-in’.

You can register to watch Jeff’s Seed Launch video here.

And if you’d like to learn more about using the PLF process to get paid to create your own product and sell it using a product launch, watch these videos.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s The REAL Power Behind A Product Launch Formula Style ‘JV Launch’

There are a LOT of benefits in following the Product Launch Formula to run a big JV Launch.

First up, as long as you’ve tested your pre-launch content, your offer and the rest of your sales process (usually best done using a Seed Launch or an Internal Launch), you can make a hell of a LOT of money because you are leveraging the lists of a lot of other people who are all sending you their prospects and customers.

Then there are the great relationships you’ll build with other people in your market who supported you during the launch. Any way you look at it, helping people to make more money and grow their influence is always going to have a positive effect on your business too.

But there’s a third big benefit that most people don’t realise is the most powerful one of all.

It’s the big list you get to build during your JV Launch that creates much more value than the actual sales you make at the time.

Here’s why:

Let’s say your business is in the golf market, and your Launch is for a coaching program that helps amateur golfers take strokes off their game while improving their mental toughness.

If you play your cards right, you’ll have a bunch of JV partners driving traffic to your website, and all of those people will be added to YOUR email list.

When your launch is over, YOU get use that new, bigger list as a distribution channel to sell all kinds of other products and services and you get to keep ALL OF THE PROFIT on those sales.

That’s because once somebody has shown their interest by making a golf related purchase, they are far more likely to buy other products and services in that category than somebody who has never purchased a golf product.

And you use joint ventures with other vendors to get access to all of these other products.

Just think of the possibilities when combined with a Product Launch Formula inspired launch…

You could offer:

  • Additional training programs that add to and complement your own.
  • A set of new golf clubs and all kinds of accessories to help improve their game.
  • New golf shirts just like the pros wear on the PGA tour. 
  • New covers for your woods and maybe even their irons.
  • Private or group lessons from a club or touring professional to improve their game even more.
  • You could team up with a travel agent and offer golfing tours and holidays so they can play at the best courses around the country or the world.
  • And of course there are all kinds of other products and services you could offer as well…

And you can earn a great commission or referral fee on every one of these additional sales you make, for as long as people stay subscribed to your email list.

That’s why the list you build during a JV launch is such a valuable asset, in addition to the immediate income you generate.

Here’s proof that this list building technique works

You’ll see a screen shot of the JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch. The people with red arrows next to their name have ALL recently completed launches of their own…

Recent Product Launch Results

As you can see, SIX of the top 11 people on this Jeff’s JV Leaderboard have recently launched their own products, and are now using the nice big lists they created during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell to later, you can do that here.

Talk soon,

Rocky

P.S. When it comes to running a profitable JV Launch, creating an irresistible offer is critical to your success, from getting affiliates and JV partners on board, to maximising sales while your cart is open.

To help you come up with something that gets everyone in your market excited, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will give you the steps to building a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.