Tag Archives: jeff walker plf

Case Study – How To Use Product Launch Formula In The Trading Market

It doesn’t matter whether your business is a startup or you have been established for many years, a well executed Product Launch can generate a huge lift in sales and profits, help you build an email database of prospects and customers who will buy from you again in the future, and put your business on a solid footing faster than any other strategy.

And it doesn’t matter if your marketing has had less than stellar results in the past, or if you’ve taken the advice of so called ‘experts’ or a marketing agency that promised you the world and then handed you an Atlas, you can launch (or relaunch) a product, service, or an entire business into profitability in weeks instead of months or years.

In this post I’m going to share exactly how I used what I learned from Jeff Walkers’ Product Launch Formula to generate around $20 per subscriber in net profit over a period of 2 weeks using nothing but a few Facebook posts and an email sequence (which you will see in full below) to a small email list.

Using The Product Launch Formula Process To Launch An Information Product

Over the last few weeks I’ve been using the Product Launch Formula process to run an Internal Launch for a training program I created (using a Seed Launch) that teaches people how to use Technical Analysis on stocks, commodities, indexes and other markets.

If you’re not sure what Technical Analysis is, it’s using price charts to determine where the price of a stock or some other market is likely to go over the next few days or weeks. As you can imagine, it is a valuable skill to have and when you get it right it is possible to virtually create income at will.

Creating The Program Using A Seed Launch

I originally used a Seed Launch to create the course content where I offered 6 live Zoom Webinars with several follow up Zoom Q&A meetings. Some of my students have done exceptionally well, but others have struggled despite having my help to understand what to do.

Because the first live program was fun to do and was so well received, I ran it two more times. Both of these times I had new members sign up while existing members were allowed to join in free of charge.

By the third iteration, the content was nailed down and I had filled in any gaps I found in the knowledge I wanted to share as we went through the training.

Once the content was all edited and uploaded to a new membership site run on the Xperiencify Platform, I was ready to launch a higher ticket Mentoring Program where students get even more access to me in addition to all of the training created during the Seed Launches.

A Quick Note About Where To Host Your Course

I used WordPress and the Wishlist Member Plugin to host the original Seed Launch content because it was good enough for what I was doing. The problem was most of my students never got around to completing the entire training. That meant they didn’t get the full benefits of what I’m sharing, and this tends to be a problem for most course creators.

That’s why I am hosting the higher priced version on the Xperiencify Platform because Marissa has made it possible to Gamify your course content which increases the number of people who complete your course exponentially.

Here’s what the new Xperiencify Members’ area looks like:

Product Launch Membership SiteAs you can see, the Platform looks professional, neat and tidy, and from the feedback I’ve received so far, students are loving the experience. Typical comments are, “this is addictive” and, “I just found myself moving from one lesson to the next without realising it”.

When your students have a great experience, they consume more of your course’s content, meaning they get more value for their money and they are likely to get better results. This leads to happy students, testimonials and future sales. Something to think about…

OK, let’s get into the details of my recent Product Launch.

So now I’m going to take you through the entire process of using Product Launch Formula to run an Internal Launch to the people on my Trend Traders Club Facebook group and the email list I’ve built from Group members signing up for my free members training.

I started this launch in the same way Jeff Walker does most of his. I asked my audience what I could do to help them. Here’s what Jeff calls the ‘Shot Across The Bow’ email asking for their feedback:

_____________

Hey [FIRSTNAME],

I’m in the final stages of creating some brand new Free training videos where I’ll be sharing how to find and safely get set in potentially fast-moving, long-term trends, how to get the most out of each one of those trends, and how to exit without leaving a fortune on the table…

But before I release the training… I want to make sure I cover YOUR single biggest questions, challenges or concerns.

All I’d like you to do is let me know your answer to this ONE important question:

When it comes to finding and participating in fast-moving, long-term trends, what’s YOUR single biggest challenge right now? (Please be as detailed and specific as possible).

Your advice on this would mean the world to me and really help me finalise the this new training.

Could you please take a minute to answer the one-question survey here.

Thanks so very much for your input, I really appreciate it!

Warm regards,

Rocky

______________

As you can see, the email is friendly and coming from a place of service. If you have any kind of relationship with people on your email list, in your Facebook Group, or your followers on social media, you can frame a similar message asking for their help and feedback.

We want to do this because we want to make sure of two things:

  1. That your audience feels a sense of ownership in the end result because they helped you to create the training or program, and
  2. We want to make sure we don’t leave anything critical out of our Pre Launch Videos or the product itself

Feel free to model the email above and also the Survey format for your market and modify it for your own needs. It works really well…

The First PLC Video

Once I had received feedback and questions from members of my audience, I created the first PLC (Product Launch Content) video highlighting the Opportunity as discussed in Product Launch Formula.

Here’s the message inviting people to watch the video:

______________

Hey [FIRSTNAME]

Last week I asked for your advice on what your single biggest challenge was when it came to finding and participating in fast-moving, long-term trends, and the response was overwhelming.

Based on your feedback, the first new training video is ready for you to watch, and you can check it out here.

In this first video I cover how to find potential opportunities and show you how to know whether they are likely to result in a fast-moving trend or not.

​​​​​​​You can also download the PDF Slides for the video, and there’s a comments section below the video where you can ask questions or comment on what we covered.

​​​​​​​Please watch the first video here and leave your comments or questions for me.

Thankyou again for sharing your advice on what to cover in this 4 video series, I really appreciate your help.

Warmest regards,

​​​​​​​Rocky

______________

Even if you are not interested in trading or investing, it would pay for you to watch this video so you can see the percentage of actual content vs selling. Here’s what that video looks like:

Product Launch Video 1

You’ll find apart from a couple of mentions of a paid course coming in the future, it was over 95% valuable content.

I also posted the video inside my Facebook group and quite a few people watched it there.

One of the questions I received from a number of people was “How do I draw a Swing Chart?” To give people more valuable content while I created the second PLC video, I recorded a tutorial video on how to create a Swing Chart, and here’s the email letting subscribers know about it (feel free to watch the Swing Chart video using the link in the email below):

______________

Hey [FIRSTNAME]

Being able to accurately draw Swing Charts is a core skill we need to master if we want to successfully use the TTC Setup I shared in the new training video I posted here a couple of days ago.

After watching that video, a couple of people asked me if I could go into more detail about how to draw Swing Charts because I really only touched on it briefly in that video.

So I’ve recorded an in-depth video (just over 10 minutes) on exactly how to draw Swing Charts including how to account for inside and outside days.

You can watch the new video here.

BTW I’ve nearly finished the second new training video where we’ll be going through how to use Elliott Wave analysis to get set in positions near market turns, and much more.

I’ll send you a link to the new video as soon as it’s ready to go.

Chat soon,

Warmest regards,

Rocky

_______________

As you can see, this video was pure content with zero pitch whatsoever.

The Second PLC Video

A couple of days later I sent our PLC video 2.

You can see the email I sent to subscribers below:

_______________

Hey [FIRSTNAME]

Your second new training video is ready for you to watch and you can check it out here.

In this one you’ll learn:

– How to manage positions based on Elliott Wave analysis
– How to use trailing stops to keep you impositions for as long as possible
– How to know when to compound (and when not to compound)
– And we’ll look at a bunch of examples of managing positions using these rules in real markets
– I also share some timely info on potential setups that might confirm this week

Check out the video now while it’s fresh on your mind, I think you’ll find it helpful.

If you have any comments or questions, please post them in the Facebook group and Tag me so I can reply to you personally.

I hope you find the video helpful.

Warmest regards,

​​​​​​​Rocky

_______________

Here’s what the second PLC video looks like:

Product Launch PLC Video 2

You can see each video has links back to the previous videos, and I ask people to go back and watch the previous videos first if they haven’t done so yet.

It’s important that people watch all of your PLC videos in the order you create them, because when they are done right, they build on each other, leading your prospects seamlessly towards the conclusion they need to invest in your product or service if they want to solve their entire problem or achieve a complete solution.

Over the next couple of days I answered questions from subscribers in the Facebook group and by email and most people said they found the second video very helpful.

The Third PLC Video

A couple of days later I had the third PLC video ready and sent it to subscribers using this message:

_______________

Hey [FIRSTNAME]

Your third new training video is ready for you to watch and you can check it out here.

In this one you’ll learn:

– The 8 Critical Mindsets Framework I use to systemise things as much as possible
– How to use retracements and repeating ranges to forecast where trends and counter trends are likely to come to an end
– I also share some potential opportunities to be on the lookout for over the next week or so

Check out the video now while it’s fresh on your mind, I think you’ll find it helpful.

If you have any comments or questions, please post them in the Facebook group and Tag me so I can reply to you personally.

I hope you find the video helpful.

Warmest regards,

Rocky

_______________

A bunch of people watched this video and I had many comments and emails thanking me for recording it. Here’s what that third video looks like:

Product Launch PLC Video 3

While I prepared the 4th PLC Video, I recorded a brief update video for subscribers and sent it to them using this email message:

_________________

Hey [FIRSTNAME]

I’ll have your 4th training video ready for you in a couple of days but before that I’ve recorded this short video update on some of the markets we follow.

You can watch the video update here in the Facebook group or here on Vimeo.

I really hope this helps.

Chat soon,

Warmest regards,

Rocky

__________________

This video was 100% content and kept me in front of potential clients in a no-stress, ethical way. If you watch it you will see what Jeff Walker calls the ‘Pivot’ where we go from training to preparing people for the 4th video where the details of the paid program are released and people can start signing up.

The All Access Page

The next day I sent subscribers a message letting them know they could watch the first 4 videos all on one page in case they had missed any or wanted to watch them again.

Here’s the message I sent:

________________

Hey, it’s Rocky…

If you missed any of the Masterclass videos I’ve been sending over the last week or so, or if you’d like to watch any of them again, I’ve put them all on one page for you so you can go through them all in one place.

You can watch them all on this page.

I really hope this training helps, and if you have any questions or comments, please post them in the Facebook group and Tag me and I’ll answer them for you.

Warmest regards,

Rocky

________________

The links in the email message above will take you to the All Access page so you can check it out. The feedback was again positive with people emailing me thanking me for the All Access page.

The 4th PLC Video

A couple of days later I sent subscribers PLC Video 4 which announced the Program was ready for registration.

Here’s the message I used:

_______________

Hey [FIRSTNAME]

The 4th training video in our series is ready for you to watch here.

In this video we recap the key points we covered in the first 3 videos, and then I tie everything together by showing you how to use Time Cycle analysis to determine when markets have the potential to make minor and even major changes in trend.

I hope you find this forth video helpful.

Warmest regards,

Rocky

______________

Here’s what the page for Video 4 looks like:

Product Launch Video 5

People immediately started applying for the program and I went through a process of qualifying them to make sure they would be a good fit (see more on this later).

The next day I sent another video with a recent Case Study showing how what they had learned in the previous training videos was used in a real life situation. This gave more Proof that what I was showing them actually worked.

Here’s the email I sent that day:

_______________

Hey [FIRSTNAME]

As part of our ongoing training series, I recorded this video for you yesterday showing how Time, Price and Pattern alerted us to several strong trends in Uranium.

Please watch the video here to see how the analysis you’ve learned is used in real time. 

I hope you find this Case Study helpful.

Warmest regards,

Rocky

________________

More people applied after seeing this video and sales were starting to come in.

The next day I sent another video showing what was possible using the strategies I had been sharing in the Pre Launch Content. You have to be very careful to stress you are not making income claims in your marketing because you can get into strife with all kinds of three letter agencies if you do. Be SUPER careful that you don’t do that.

Here’s the message linking to that video:

________________

Hey [FIRSTNAME]

In this video I share a little of what’s possible if you follow the Rules I’ve been sharing in the Training using small positions with a degree of leverage.

It’s best to watch the video in full screen to see the detail.

It’s important to note I am not making an income claim or promising you can achieve the same or similar results.

What I share is just an example of what is possible.

Please watch the video here. I’d love to hear your thoughts.

Warmest regards,

Rocky

_________________

Again more people applied and other people who had expressed interest contacted me again with questions or requesting the order link.

The next day I shared another Case Study video showing one of the most popular markets my audience is interested in. This again showed verifiable proof that what I have been sharing worked.

Proof of Concept like this is critical if you want to sell anything for more than a few bucks. People want to know they won’t be wasting their time if they sign up for your product or service because while they can always get more money, but their time is something they can never get back.

With that in mind, here’s the email message linking to the Case Study:

________________

Hey [FIRSTNAME]

Because most Trend Traders Club members are interested in the US stock market, I just recorded this video Case Study showing how the lessons in Time, Price and Pattern have applied to the SPX over the last couple of weeks.

I also share my thoughts on where the US market could be headed over the next few weeks.

Make sure you check out this new video here to see how the analysis you’ve been learning can be used to enter markets very close to minor and often major changes in trend.

I really hope you find this Case Study helpful.

Warmest regards,

Rocky

P.S. I’m holding a live Gann & Elliott Wave Mentoring Program with a small group starting next week. We’ll be working on how to perfect your understanding of how markets move so you have certainty in any market situation.

Would you like to join us?

Just reply to this message and I’ll get you all the details.

_________________

Because we were getting very close to the official start date for the program, the next day I sent a personal message to everybody directly inviting them to join the program.

Here’s is that personal message:

________________

SUBJECT: A personal invitation

Hey [FIRSTNAME]

Over the last couple of weeks I’ve sent you a series of training videos to give you a glimpse of what’s possible when you truly understand how to read markets using Time, Price and Pattern.

What I shared in those videos is the culmination of over 20 years of study boiled down into the critical 1% that really makes all the difference.

And the fact is if you were to truly study those videos (as opposed to just watching them one time and moving on) you probably have all you need to eventually succeed in the market beyond your wildest dreams.

The problem for most people is they know what to do, but they don’t have somebody to hold them accountable so they can consistently do it.

This is why top performers in every field have coaches and mentors.

They have people on their payroll who keep them on track, highlight ways they can improve, and hold their feet to the fire so they can break through obstacles and reach peak performance.

I created the Gann & Elliott Wave Mentoring Program as a way of becoming your personal coach so I can help you to shortcut your path to success from months or years, to just a few weeks if you are prepared to do the work.

Yes there is work to do.

Yes you may have to un-learn some bad habits and instal new ones.

But once you master this time of analysis, you could be set for life…

The Live Gann & Elliott Wave Mentoring Program is starting this Friday, October 22nd at 7.00pm AEST.

Would you like to join us?

Just reply to this message and I’ll get you all the details.

I truly hope to you can join us as part of this life-changing program.

Warmest regards,

Rocky

_________________

People knew what I was sharing with them worked because I had given them undeniable proof. The idea behind this email was to stress how much certainty people could have once they understood how the market moved and they were able to apply what they would learn in the program.

The next day I sent another Case Study video showing something that was actually happening in the market right at that moment. Here’s that message:

__________________

Hey [FIRSTNAME]

In this post Trend Traders Club group yesterday https://www.facebook.com/…/tren…/posts/4355760191126085/ I said it looks like EUR/USD may have completed an abc correction at the 50% retracement.

In the first screen shot you can see the chart from that post (you can click on the either of the images to open a full size chart in a new window):

EUR/USD Wave 2 low

In this screen shot you can see what has happened since:

EUR/USD Wave 3 Rally

When I made yesterday’s post I wasn’t already long, the post was to alert everybody to the potential for an abc correction and counter trend low near the 50% retracement.

As I’ve said in the training videos, I am not a financial advisor or broker so this is as close as I can get to screaming BUY THE EURO without actually saying it.

Looking at the charts above, the market made its counter trend low right at the 50% retracement and then made a higher Swing high followed by a higher Swing low.

This is the very definition of an uptrend according to Gann.

I entered long with two seperate positions as the 1 hour Swing chart turned back up creating the first higher low (Gann said “The safest place to buy is the first higher low).

As you can see, those entries are taken at the first higher low of the first higher low after a 50% retracement.

This is a high probability setup with very low risk because the stop loss is just below the Wave 2 or B Swing low.

The Euro now looks like it is rallying in a 5 Wave trend and the fact that the minor Wave 1 was taken out within just 2 bars indicates it is a minor Wave 3 of 3.

Because the trend looked so strong, I took an additional position just after the minor Wave 1 high was exceeded.

Everything you’ve learned in the recent training videos is on display here in real life in real time…

  • The initial entries right at the start of the current uptrend
  • Taking some off the table at the end of Wave 1 or A
  • Entering again right at the 50% retracement as the uptrend resumed
  • Compounding into a strongly trending market

Of course we have no way of knowing what will happen next.

The market could turn around and go the other way.

However by treating every setup as just another opportunity in the INFINITE GAME it doesn’t matter what happens with this one.

There are thousands more to look forward to.

And because we are following a set of rules that have proven themselves over time, we will eventually be on board some major trends that last weeks or months…

If you can see the potential of knowing how to consistently do this yourself in the markets you are interested in, you should join me for the new Gann & Elliott Wave Mentoring Program.

Over the next few weeks you’ll learn EXACTLY how to read the market like this so you can play the Infinite Game for the rest of your life.

For all the details, just reply to this message and put Gann in the subject line.

The Program is starting this Friday, October 22nd, so as soon as I hear from you I’ll send you all the details right away.

I hope to see you on the first live meeting on Friday Evening.

Warm regards,

Rocky

_________________

This message generated more interest and some sales. The next day subscribers received another Case Study with an update on one of the Stocks we had been watching in the Facebook group.

Here’s the email sent that day:

_________________

SUBJECT: Case Study: The A2 Milk Rally Continues

Hey [FIRSTNAME]

We’ve looked at Australian stock A2 Milk a few times over the last few weeks as it was coming out of its recent correction.

The most recent post was this one on October 13th:

A2 Milk

The stock did make a counter trend as expected and the strong rally continued.

Here’s an updated chart showing where the stock is today (click on the chart to open a larger version):

A2 Milk

On the chart you can see the initial TTC entry which as you know is the signal this stock was probably starting to trend.

After a minor correction to just above the .618 A2 rallied strongly again, pulled back in a 2-day counter trend, and today rallied to a new high for this move.

While anything can happen, at the moment this is the essence of a strongly trending stock.

This is exactly the type of thing we look for because price moves away from our entry quickly reducing our risk and allowing us to compound safely.

These are the trends I will help you identify early when you join us in the Gann & Elliott Wave Mentoring Program.

In fact, if you’d joined me in this one setup and closed it out today you’d be well on your way to paying for your entire membership fee in the Program already.

Now please note I am NOT making an income claim in what I said above. I am just stating a fact.

Your results will obviously vary and nobody can guarantee anyone will make any sort of return. You know the drill.

If you can see the potential of knowing how to consistently do this yourself in the markets you are interested in, you should join me for the new Gann & Elliott Wave Mentoring Program.

You’ll learn EXACTLY how to read the market like this so you can have the certainty you need to do very well in todays markets.

Just reply to this message and put Gann in the subject line and I’ll send you all the details.

The Program is starting this Friday, October 22nd, so as soon as I hear from you I’ll send you all the details right away.

I hope to see you on the first live meeting on Friday Evening.

Warm regards,

Rocky

_______________

We were getting down to the wire now and with 24 hours to go, I sent the ’24 Hour Warning’ message the next day. Here’s that email:

_______________

SUBJECT: 24 Hour Warning

Hey [FIRSTNAME]

The first Live session in the new Gann & Elliott Wave Mentoring Program starts in just over 24 hours so now’s the time to register if you are going to join us.

As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.

In case you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.

The Program is starting at 6.00 PM tomorrow evening Brisbane time (AEST), so check out the details here and then let me know if you’re In, Out or if you have a question.

I hope to see you on the first live meeting on tomorrow evening.

Warm regards,

Rocky

_______________

Now while quite a few people had already joined the program paying full price up front (more on how that process worked below), some people who had expressed interest said they just couldn’t afford the price right now. With this in mind, I created a 6-payment option and let people know about it using this final message:
_______________

SUBJECT: Join us for just $200 today

Hey [FIRSTNAME]

A few people have mentioned they would love to join the Gann & Elliott Wave Mentoring Program before the price goes up but they couldn’t quite swing the full amount right at the moment.

With this in mind, I’ve put together an option for you to join us today and spread the payments out over 6 months interest free.

That means you can join today for just US$200, get access to my personal one on one mentoring, attend the next 4 live weekly group coaching calls to have your questions answered, receive at least 3 weeks of the Setup Alerts PDF, and even go through most of the 95/5 training in the members area before your second payment is due.

Then if you don’t think joining the program was the best decision you’ve ever made, just let me know and I’ll refund your initial payment and cancel your future payments so the whole thing was free.

I’m doing this because I don’t want finances to hold you back if you are really keen to learn and do what it takes to succeed.

As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.

So if this is something you are interested in and you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.

The Program is starting at 6.00 PM tonight Brisbane time (AEST), and I’ll need to know you’re coming a couple of hours before hand so I can send you the access details for tonight’s call.

So check out the details here if you’re keen to know more and then let me know if you’d like to take advantage of the payment plan ASAP.

I hope to see you on the first live meeting tonight.

Warm regards,

Rocky

________________

This final email resulted in 6 more members coming on board using the payment plan, and one more person who had been on the fence paying in full.

This is what you will usually see. When you open up your shopping cart you will usually have the super keen people join you right away. Then as you go through your Open Cart period a few sales will trickle in as long as you keep reminding people about your launch.

Then as your deadline approaches you will see a burst of sales, with a final flurry just before the Shopping Cart closes. There’s nothing like a deadline to drive people to action.

How To Convert MANY More People Into Buyers

So that was the final email in the sequence and we’ll get to the results shortly, but first I wanted to share something that could really move the needle for you if you are selling a product or service that is medium to high ticket.

As you will have seen in PLC video 4 and in some of the emails, rather than just giving people a ‘Buy Now’ link, I asked them to contact me by email and let them know they would have to complete an application if they wanted to join the Program.

I did this because I am guaranteeing their results and offering a full refund if I don’t perform, so I wanted to qualify people before I admitted them into my close knit community of very successful traders and investors.

I qualified each person through an email conversation and only admitted the people I was confident I could help to become successful.

The Conversational Close

Here’s an example of a typical email conversation thread so you can get the feel for how to do this if you’d like to model it. You can see how a friendly email conversation can turn a ‘No I can’t afford it’ into a ‘Yes, I’ve paid the first $200 today :-)’ by truly caring about a person and meeting them where they are…

NOTE: I’ve removed the links to various pages because I will be moving the pages over time.

This message was sent to people who had had asked for more information on the Program but had not responded after I sent them the details:

_____________

Hey Stephen

The first Live session in the new Gann & Elliott Wave Mentoring Program starts in just over 24 hours so now’s the time to register if you are going to join us.

As a member you’ll learn EXACTLY how to read the market like I’ve been showing you in the Masterclass videos over the last couple of weeks.

In case you haven’t had a chance to see all the details yet, I’ve put everything in this Google Document so you can check it out.

The Program is starting at 6.00 PM tomorrow evening Brisbane time (AEST), so check out the details here and then let me know if you’re In, Out or if you have a question.

I hope to see you on the first live meeting on tomorrow evening.

Warm regards,

Rocky

_________________

Reply from Stephen:

Hi,

I really would like to attend, but cant afford it right now.

Stephen

___________________

My reply:

Hey Stephen,

Thankyou for getting back to me, I understand if the timing isn’t right for you to join us in the Program right now.

I was just thinking, I would be happy to spread the payments out over 6 months to make it possible for you to attend now instead of possibly missing out on several months of opportunities in the market. 

Please let me know if that would help and I’ll set it up.

Either way, thankyou for your interest I’m the Program, yes please stay in touch.

Warm regards,

Rocky Tapscott

____________________

Reply from Stephen:

Hi Rocky, thanks for quick answer.

Yes it would be a possibility. ATM I just work 50% bcs of stress syndrome. So my income is less. That is why it is more difficult now. Is this for lifetime? I really think it would be a good thing then. To learn the skill together, maybe you will start a Group for your students as well who attend?

Stephen

_____________________

My Reply:

Hey Stephen,

Thankyou for getting back to me.

I’m so sorry to hear you are unable to work full time. I hope you are able to recover soon.

Yes as a member you have lifetime access to the training, and you are also eligible for all of the updates I add in the future.

We have a Facebook Group for members of this program where we all chat and post potential setups and comment on each others posts.

If you’d like to join us you can start with US$200 today and then 5 monthly instalments of US$200.

That means you can join today for just US$200, get access to my personal one on one mentoring, attend the next 4 live weekly group coaching calls to have your questions answered, receive at least 3 weeks of the Setup Alerts PDF, and even go through most of the 95/5 training in the members area before your second payment is due.

Then if you don’t think joining the program was the best decision you’ve ever made, just let me know and I’ll refund your initial payment and cancel your future payments so the whole thing was free.

If that sounds like something you’d like to do you can use this payment link to register:

PAYPAL LINK WAS HERE

Once you’ve made your payment, you’ll be taken to a Thankyou page with a link to click through to the membership site where you can register for access to the training and other content.

As soon as you’ve registered, you’ll receive a Welcome email with instructions on what to do from there.

If you have any problems, please let me know straight away and I’ll get them sorted for you.

I really am looking forward to working with you mate.

See you inside,

Warmest regards,

Rocky Tapscott

___________________

Reply from Stephen:

Dear Rocky,

It sounds perfectly Okay with me. I work 50-75 % now because of stress syndrome so I have less income. I hope to get well soon. I can pay that 200 dollars now. Then the rest within 5 months I think, not sure how my income will be. If normal income starts soon I can pay faster, otherwise maybe we can decide together?  How do I go on now? I missed the first session I believe. One more question, is this on lifetime access? And is it 1200 dollars totally?

By the way,I have paid the first 200 USD today 🙂

Best Regards

Stephen

____________________

My Reply:

Hi Stephen,

Great to hear from you mate, and thankyou for joining the Program today.

Please let me know if the monthly payments be too much and we can suspend them until you are ready. 

There’s no hurry so, the main thing is for you to focus on your health and work on getting well as soon as you can.

Yes the full price is US$1200 and your access to the Program is for as long as you need it. That will be for the next few years at least.

You should have been taken to this page to register for the Members site LINK TO MEMBERS REGISTRATION but I couldn’t see your name there. please head over and register. 

Once you are logged in to the members area, watch the video where I take you through the site, and then you can start going through the initial steps.

When you are ready you can watch the replay of Friday’s Meeting by clicking here

LINK TO FIRST SESSION REPLAY

As soon as I see your request to join the Facebook Group I’ll approve your access, although I’m going to bed soon so it might be tomorrow.

Thankyou again for joining the Program Stephen, I’m looking forward to working with you.

Warm regards,

Rocky Tapscott

___________________

That was the end of the process…

NOTE: By creating ‘Friction’ like this you could potentially reduce your response rate, but you will have better qualified, more committed clients and customers who do the work, get results, and don’t ask for refunds.

Some of the conversations were much shorter than the one with Stephen (EG. please send me the link), some were longer, but virtually every person I corresponded with in this way became a member.

You simply cannot get high conversion numbers like this by just putting a Payment link on a website and hoping for the best.

Can you see how powerful it is to find out what each person’s needs are and meet them if at all possible so they see joining your program as a no-brainer?

Stephen went from “I can’t afford it” to “I paid the first $200 today” in just a couple of days. And he wasn’t the only one.

Now it’s up to me to help Stephen succeed and I’m sure he will because he is committed to the process.

The Results

Below I’ve shared a screen shot of some of the orders of people who joined the Program. You can see the burst of orders on the last day when I announced the 6-pay plan.

Product Launch Paypal Payments

By the time it’s all said and done, this Internal Launch will generate around A$19,000 in net profit which is not bad considering I don’t have a large email list. It works out to around $20 per subscriber if all of the payment plan clients continue and pay all of their instalments.

The biggest benefit though is now that I have all of the Pre Launch Content and email messages created and tested so I know they convert, I can use them to put together an Evergreen Launch that will be able to generate sales day in, day out, indefinitely.

All it will take is running some ads to put people into the front-end of the funnel, and then have email (or Facebook Messenger or SMS) conversations with the people who are interested in joining. Plus I can run the live launch 3 or 4 times a year if I want to at a higher price (because they get access to me personally) to generate more clients.

Eventually I may run a JV Launch, but I’ll need to employ and train a couple of people to hold the email/messenger/SMS conversations with prospects because I Just won’t have time to do it all myself.

Things I Learned For Next Time

There are a few things I will do differently next time:

  •  I will send people to Facebook Messenger or use SMS for the Conversational Close because it can be more personal
  • I may trial a Chat Bot to pre-qualify people because the first message I sent out requesting more information was virtually the same for everyone
  • I will space the core PLC videos more closely together to keep the momentum moving along better
  • I will release the 6-payment program earlier because it probably cost me sales by leaving it to the last day
  • I will send more messages on the final day (I only sent one this time) because done right you can often double your sales in the last few hours of the last day. Jeff recommends 4 messages on the final day but it’s up to you if that sounds a little aggressive

To Sum Up

I hope you have found this Case Study helpful and you are able to use what I’ve shared here in your own business to launch (or re-launch) a product or service.

Now I know this may look easy when it’s all spelt out for you like this, but there are hundreds of nuances in the email messages and each piece of Pre Launch Content that may not be immediately obvious.

There is what Jeff calls the Pre-Pre-Launch, The Seed Launch, The Quick Launch, The Business Launch, the Post Open Cart Followup Sequence, the Affiliate/JV Partner Pre-Launch and Launch, and so much more.

That’s where registering for Jeff Walker’s Product Launch Masterclass may help you to fill in some of the missing pieces. Jeff is going to spend 3 days explaining his Product Launch Formula in much more detail. If you are interested in joining the Masterclass, you should go here and register now before it starts in a few days time.

Thankyou for reading this Case Study,

Warm regards,

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here.

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your 20-Point Product Launch Traffic Checklist

When you get to the point of using the Product Launch Formula process to run a big JV launch, the majority of your traffic is going to be coming from your JV partners and affiliates.

But when you are just starting out, or you’re planning for your Seed Launch or an Internal Launch, getting people to your website is going to be totally up to you.

And it doesn’t matte whether you’re using any number of the effective free methods for generating traffic, or setting up a paid advertising campaign, there are 20 steps you need to take to ensure your success. Here they are…

  1. See how each traffic method fits into your overall strategy

Before you even think about testing a new traffic source, the first step is to plan out your overall traffic and marketing strategy. Once you’ve got your plan in place, you’ll be able to make sure that any traffic method you use fits into your overall strategy.

The fact is if you want only highly targeted prospects to be exposed to your launch, some traffic sources (such as co-registration, sweepstakes and viral marketing campaigns) may not be the right fit for your overall strategy.

  1. Ensure the traffic method will create targeted visitors

As discussed above, people sometimes forget that particularly when you are launching a product or service, attracting people who are interested in what you are offering is the first priority. It doesn’t matter if you build a list of tens of thousands of subscribers if these visitors aren’t interested in consuming your content and ultimately buying from you.

So before you start a new campaign, ask yourself:

  • Where does this traffic come from, and are these people going to be pre-disposed to buying my product or service?
  • What are the demographics and psychographics of this audience and are they going to be my ideal customers?
  • Are they likely to have purchased a product or service similar to mine in the past, and they directly interested in what I’m going to be offering?
  1. Define your goals and determine how you’ll measure them

Next, decide on what your goal will be for this particular campaign. For example:

  • Is your aim to grow your mailing list?
  • Would you like to directly sell a product or service?
  • Are you trying to build your brand (not the best idea)?
  • Are you trying to get people to share your content?
  • Do you want people to pick up the telephone and call to book an appointment?
  • Do you want prospects to fill out a form?

Once you choose a goal, make sure your entire campaign is focused on achieving this goal.

  1. Make an educated estimate of the numbers

Now here’s something important: not only do you need to choose a goal, it needs to be measurable. In this step you should determine exactly how you’ll reach and measure your goal.

For example, if you want to sell a product directly, then make a conservative estimate of your conversion rate to work out how much traffic you’ll need to meet your sales goal.

Here’s a simple example: let’s suppose you want to make 20 sales. And let’s suppose you estimate your conversion rate to be typical for a text-based sales page at 1%. That means you make one sale for every 100 visitors, so you’ll need 2000 visitors in order to reach your goal of making 20 sales.

  1. Ensure your sales funnel is in place and tested

Even if your goal for this specific campaign is to sell a product directly (as opposed to building a list), your overall ad campaign will be more successful if your entire sales funnel (up-sell, down-sell, order page bump, etc.) is in place before you start the campaign. That way you can start making sales on the backend straight away.

  1. Review your landing page copy to make sure it’s compelling

Answer the following questions about your offer page:

  • Have you used a compelling headline (example – Here’s how to get [big result] in [short timeframe], without [stuff they hate]?
  • Have you used a bulleted list of emotionally charged benefits?
  • Does your copy evoke an emotional response in your prospects?
  • Do you offer UNDENIABLE proof of your claims?
  • Have you used a strong call to action?
  • Are there any money-leaks, such as unnecessary links leading people away from the sales page?

Once you’ve checked and fixed any problems, it’s time to…

  1. Check all your links and forms are working

Next, have a number of people go through the process of ordering, filling out a form or joining your mailing list (IE whatever your goal is) using different computers and browsers to be sure that everything works as it should.

  1. Create your ad

It doesn’t matter whether you’re using a pay per click ad, a byline or signature file at the end of a blog article, ads for your affiliates to use, or anything else to drive your traffic. Be sure your ad presents the biggest benefits upfront, telegraphs a result you know your prospects want, and arouses as much curiosity as possible.

  1. Use a strong call to action

Every piece of ad copy should tell prospects exactly what you want them to do next.

For example: “Click here to see why traders everywhere are so excited about this new way to earn monthly income from the markets!”

  1. Create your marketing graphics as needed

If you need graphics and you’re not sure how to create them yourself, then hire someone on Fiverr.com or UpWork.com to create simple yet polished graphics for you. 

TIP: Check out stock photo sites such as istockphoto.com and depositphoto.com to get your hands on good graphics, usually for a very low price.

  1. Write your autoresponder sequence messages

Whether you are selling products directly or generating leads, you MUST have an autoresponder sequence on the backend to either:

  1. Thank a new customer for their purchase, teach them how to get the most out of it, and then over time recommend related products to them
  2. Help your prospects solve part of a problem while recommending paid solutions that give them the full solution they are looking for

E.G. The 5 Secrets To Doubling Your Conversion Rates (email 1 of 5)

  1. Double check your emails for grammar and active links

Once your emails are finished, make sure you test they have:

  • Low spam scores that slide through the filters
  • Subject lines that compelling and click-worthy
  • Links inside the emails that work and take people to the correct pages
  1. Use testing and measuring tools

Before you run your ads, get your hands on testing tools to optimise your responses. These tools might include a simple A/B split testing tool like SplitTestMonkey.com, LeadPages.com A/B split testing function, or you might use more robust tools such as Piwik.org.

  1. Test small

When you are starting out with a brand new campaign, don’t invest all your time and money into one place. It’s always a good idea to start small and scale up as you get good results.

For example, if you’re buying a solo ad from somewhere like TrafficForMe.com, don’t just dump all of your ad money into one ad. Test multiple small ad buys across different newsletters instead. Then repeat your ad buys with those that get the best results.

  1. Tweak your campaign for better results

This includes:

  • Split testing and tweaking your ad creatives to be sure they’re converting optimally
  • Split testing and tweaking your landing page and funnel to be sure you’re not wasting the traffic
  1. Reinvest in the best ads and traffic sources

As you figure out what’s working for you the best, it’s time to reinvest both more time and more money in the best campaigns.

For example, if you’ve started an affiliate program and you have one or two super affiliates on your team, encourage them to perform even better by giving them special benefits such as higher commissions or access to other products.

Another example: if one of your pay per click campaigns is working really well, continue to grow the campaign and reinvest your profits to grow your business more quickly.

  1. Test every part of the sales process

You’re already testing your ads and landing pages, but it’s critical to test your backend too, including your up-sell and down-sell pages, your order page ‘bump’ offers, and your autoresponder emails.  Note:  Continue to add more email messages to your autoresponder to make ongoing, additional sales!

  1. Focus on ONE traffic source to start

When it comes to generating traffic, it’s important not to spread yourself too thin, especially at the start. For now, focus on this ONE traffic source, and work on optimizing your campaign for maximum profits.

  1. Tweak your plan

As your campaign progresses, ask yourself:

  • How well does is this traffic method fitting into my overall plan based on the results (or lack there) that are being generated?
  • What percentage of profits is this traffic method generating for my business?
  • What percentage of my resources should I continue to invest into growing this traffic method?

Hint: Spend 80% of your time and resources focusing on the 20% of traffic sources that generate the BIGGEST subscribers, conversions and profits for you. And spend the remaining 20% on testing new traffic strategies.

  1. Rinse and repeat with another traffic source

At this point you should have at least one traffic source that’s really working well. Now it’s time to rinse and repeat everything. Choose another traffic source, add it to your overall traffic strategy, and get to work maximizing conversions and profits.

And ultimately you’re building a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Use The Product Launch Formula To Position Yourself As An Expert

The old advice we often received from self-help gurus of “fake it till you make it” (especially if you are running a big product launch), where you’re pretend to be an expert even if they aren’t one CAN work in some situations. The problem is that once you get exposed as a fake and a fraud in your market, there’s usually no way to come back from that.

So here’s what: you need to do to become a REAL expert so you can legitimately position yourself as the ‘go-to’ person in your market.

While some people refer to the 10,000 hour rule that says it takes 10,000 hours to become a true expert, depending on how narrow your niche market is (and the narrower the better, at least at the start, you CAN become a recognised expert much more quickly if you want too.

You can’t do it by just reading a few articles or watching a few Youtube videos, but you can go a long way to expert status by following these steps…

Step 1: Study Everything You Can Get Your Hands, Your Eyes And Your Ears On

The key here is to jump straight to the source and consume in-depth and unbiased information.

Say you want to become a copywriting expert. There’s plenty of copywriting information available for free online, or inexpensively in books, but most (but not all) of it just rehashed and repackaged from the original (and more recent) masters of direct response marketing.

So the secret to forming a good foundation is to go back to the original sources and learn directly from them. These sources include older masters like Robert Cialdini and David Ogilvy, and more precent examples such as Jay Abraham, Gary Halbert, Dan Kennedy, Clayton Makepeace and Gary Bencivenga.

Then once you have an understanding of the core fundamentals, stay on top of new and developing information based on the work of these masters.

Jeff Walker’s Product Launch Formula takes what he’s learned from many of these experts and codifies it into a step-by-step blueprint for launching or relaunching any product or service quickly and profitably.

If you don’t have the time or money to incrementally grow your business over months or years, and you’d like to start earning more and making a bigger impact now, check out Jeff’s Free Product launch Masterclass here.

Step 2: Experiment To See What Works In The Niche

Once you’ve absorbed as much source information as you possibly can, jump in and start testing the strategies you’ve learned yourself.

For example, using our copywriting market, start testing headlines, copy leads, different calls to action, your offer (as Jeff says, you’ll want to come up with a ‘crushing offer’), your order page (order page abandonment can be up to 90%!), your optin page and email sequence, and the rest of your funnel to see for yourself what really works.

In other words, don’t take anyone else’s word that something works. If you’re trying to position yourself as an expert for your product launch, it makes sense to find out what works for yourself before you start teaching it to others.

Teaching stuff that doesn’t work is a sure way to have a very short career as one expert. The internet is littered with scammers and marketers who over promised and under delivered. You don’t want to join them.

When you’ve proven things to your satisfaction, recruit a small group of people (you could call them ‘beta-testers’ or founding members) to help you by testing your ideas in their own markets (even if you give your product away or at a large discount).

This process also gives you real case studies and proof that your ideas work. Then you can honestly show how you’ve helped people solve real problems, giving you proof and social proof, which are two of the most powerful Product Launch Formula mental triggers.

This is so powerful because you’ll be able to share real results, examples and case studies from real world experience, and people can see that you’re not just theories and untested ideas.

Step 3: Develop Your Own Teaching And Delivery Style

Once you start experimenting and testing some of the ideas you’ve learned, you’ll want to start putting your own personal spin on these old methods. In other words, develop your own style when it comes to completing tasks and achieving goals in your niche.

Todd Brown talks about two critical features most new products and services need these days in an over-saturated and over-marketed to world.

These are what he calls The Big Idea, and The Unique Mechanism. I don’t have space to discuss these here, but check out Todd’s work on them and work out how you can incorporate both of them in your product launch, because combined they will make a huge difference to your results (in a good way) 🙂

Step 4: Condense Any Complex Concepts To Simple Steps Or Processes

By the time you’ve completed your studies and proven your ideas, you’ll be well on your way to becoming an expert in your market. Unfortunately, the problem for many true experts is they teach at such a high level, their students fail to benefit because they don’t understand the basics enough to grasp the higher level topics.

So one of the keys to truly becoming an expert who creates lasting change is your ability to simplify a complex concept to its most basic and simple parts – and then teach it to other people in an easy-to-understand way.

A lot of people get overwhelmed with information in a niche, especially when they are new to it. One of your jobs is to be able to show people what’s important and what to focus on, what to ignore, and what steps to take to achieve the results they are after. If you can succeed at this,  you’ll start to be seen as an expert in the eyes of your potential clients and customers.

And finally…

Step 5: Keep Yourself In The Loop

With change coming at us at such a rapid rate these days, it’s rare that you can learn something once and consider yourself an expert for life. You’ll need to continue learning and growing in your expertise so you can stay relevant. Thing are going to continue to change in every market, so you’ll need to change to capitalise on them.

To Sum Up…

You can’t expect to become an expert overnight, you won’t become one simply by reading, listening to podcasts or watching a few Youtube videos, and you certainly don’t stay one if you don’t stay current. But focusing down to a small but profitable area instead of trying to be all things to all people, and then using the 5 steps we’ve discussed in this article, can help you become a true expert in your field in much less than the legendary ‘10,000 hour rule’ demands.

And to learn more about becoming and positioning yourself as one expert before, during and after you use Product Launch Formula to launch or re-launch your product or service, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Check Out Jeff Walker’s Fireside Chat Replay To Have Your PLF Questions Answered

Because it’s the day Jeff Walker is going to close the cart for his latest Product launch Formula launch, and there are sooooo many people making the final decision on joining PLF…

He decided to do one last live broadcast earlier today, what he called a “fireside chat.”

It wasn’t quite as fancy as his other broadcasts – but it was super-powerful because it answered a lot of questions for anyone who was sitting on the fence wondering if PLF was right for them.

This is just an FYI… we’re going to be mailing all the people you’ve already sent over.

The broadcast started at 4pm ET/8pm GMT and it’s over now, but if you missed it, or if you’d like to watch it again, the replay is still live for the next few hours.

Here’s your link for the Fireside Chat replay.

Warm regards,

Rocky Tapscott

P.S. Jeff launch for his flagship Product Launch Formula program will be closing in around 5 hours from now. So if you think PLF could help you to launch or re-launch your business, or even if you are just a little curious, check out the Fireside Chat replay here.

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

How Building A Strong Brand Can Help Your Product Launch

If you’re running a product launch for your new product or service, you’ll be using direct-response marketing campaigns to get the word out. That means you’ll be putting ads in front of people, most likely using an email sequence.

And if you’re able to build a strong brand in the lead up to your launch, you’ll already have the necessary “top of mind” awareness to generate sales. If you’ve neglected your branding, your prospect is often going to feel like they can get what you are offering from one of your competitors.

To get awareness from people in your market, branding is very important. That’s why I’ve created this frequently asked question list with answers. Take a look…

Q: Some say a brand is about the feeling you get as a customer. What does this mean?

A:  This means that your brand should evoke the same feeling that your customers experience when they use your products or service.

For example, gourmet chocolatier Godiva is all about creating a feeling of sophisticated decadence an indulgence. From their golden wrappers to their writing style, to the gourmet products themselves, Godiva makes people feel special and indulged when they eat the chocolate (or receive iGodiva chocolate as a gift).

Now compare that to the branding of Mountain Dew, which is positioned to appeal to the “dudes” who like skateboarding, surfing, bungee jumping and extreme sports. Mountain Dew is all about creating excitement.

Q: What sort of factors does my branding entail?

A: The short answer: pretty much everything.

You see, a lot of people think about branding in terms of a logo. So they pick some colors and a logo design to convey their brand’s feeling, and then they call it a day. But the truth is, your brand should permeate every facet of your business. This includes:

  • Your logo
  • Your slogan
  • The colors and designs for your website and marketing materials
  • Your product packaging, and how your stuff looks when your customer receives it
  • Your online and offline content and marketing materials
  • Your customer service
  • Your reputation
  • Your Vision and Mission

And much more…

So whenever you do anything for your business, whether it’s creating the new product you’re about to launch, putting together your pre-launch content, or designing a landing page, think about how this activity or item reflects your brand.

Q: How can I build “top of mind” awareness?

A: When your prospects think about their niche-specific problems, you want them to associate your business with the solution to those problems. And the way to do this is by building brand awareness.

For example:

  • Sign off emails, social media posts and other content with something related to your brand. E.G., John The Copy Doctor.
  • Create contests with a focus on building brand awareness. For example, ask entrants to create a short video commercial based around your brand.
  • Be sure your ad campaigns strongly incorporate your brand (with your slogan, logo, etc.).

Example, Product Launch Strategy is creating a brand around “launching products and services” which help business owners make money building and launching their dream business so they can spend money enjoying their lives with the people they love.

To sum us…

Creating a product launch for your product or service from scratch can give you awesome results. But the real magic happens when you build the top of mind awareness needed to generate sales even when your ads and launch messages aren’t sitting right in front of your prospect’s nose!

If you can build that kind of awareness, both before and after your initial launch, you can create a long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products or bonuses one after the other in 72 hours or less. Click Here.

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here.

And don’t forget to check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Seed Launch Video – How To Get Paid To Create Your Product

In his Seed Launch video, creator of the Product Launch Formula, Jeff Walker, walks you through the first launch most people who don’t have a product of their own do, which is the Seed Launch.

This type of launch allows you to test whether the market actually wants what you are thinking of creating, and then get paid BEFORE you even create the product.

Plus because your students help you to create the perfect product that they want to buy, you get a lot more ‘buy-in’.

You can register to watch Jeff’s Seed Launch video here.

And if you’d like to learn more about using the PLF process to get paid to create your own product and sell it using a product launch, watch these videos.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s The REAL Power Behind A Product Launch Formula Style ‘JV Launch’

There are a LOT of benefits in following the Product Launch Formula to run a big JV Launch.

First up, as long as you’ve tested your pre-launch content, your offer and the rest of your sales process (usually best done using a Seed Launch or an Internal Launch), you can make a hell of a LOT of money because you are leveraging the lists of a lot of other people who are all sending you their prospects and customers.

Then there are the great relationships you’ll build with other people in your market who supported you during the launch. Any way you look at it, helping people to make more money and grow their influence is always going to have a positive effect on your business too.

But there’s a third big benefit that most people don’t realise is the most powerful one of all.

It’s the big list you get to build during your JV Launch that creates much more value than the actual sales you make at the time.

Here’s why:

Let’s say your business is in the golf market, and your Launch is for a coaching program that helps amateur golfers take strokes off their game while improving their mental toughness.

If you play your cards right, you’ll have a bunch of JV partners driving traffic to your website, and all of those people will be added to YOUR email list.

When your launch is over, YOU get use that new, bigger list as a distribution channel to sell all kinds of other products and services and you get to keep ALL OF THE PROFIT on those sales.

That’s because once somebody has shown their interest by making a golf related purchase, they are far more likely to buy other products and services in that category than somebody who has never purchased a golf product.

And you use joint ventures with other vendors to get access to all of these other products.

Just think of the possibilities…

You could offer:

  • Additional training programs that add to and complement your own.
  • A set of new golf clubs and all kinds of accessories to help improve their game.
  • New golf shirts just like the pros wear on the PGA tour. 
  • New covers for your woods and maybe even their irons.
  • Private or group lessons from a club or touring professional to improve their game even more.
  • You could team up with a travel agent and offer golfing tours and holidays so they can play at the best courses around the country or the world.
  • And of course there are all kinds of other products and services you could offer as well…

And you can earn a great commission or referral fee on every one of these additional sales you make, for as long as people stay subscribed to your email list.

That’s why the list you build during a JV launch is such a valuable asset, in addition to the immediate income you generate.

Here’s proof that this list building technique works

You’ll see a screen shot of the JV leaderboard in the lead generation contest for Jeff Walker’s Product Launch Formula launch. The people with red arrows next to their name have ALL recently completed launches of their own…

Recent Product Launch Results

As you can see, SIX of the top 11 people on this Jeff’s JV Leaderboard have recently launched their own products, and are now using the nice big lists they created during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a big fat list of targeted prospects you can sell to later, you can do that here.

Talk soon,

Rocky

P.S. When it comes to running a profitable JV Launch, creating an irresistible offer is critical to your success, from getting affiliates and JV partners on board, to maximising sales while your cart is open.

To help you come up with something that gets everyone in your market excited, I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your Product Launch Formula All-Access Pass

Jeff Walker is getting ready to close down registrations for his Product Launch Formula launch in a couple of days.

Before he does, you have a final chance to watch all of his pre-launch videos again (or for the first time if you missed them) here.

There all on one page, and you don’t need to opt in to watch them.

Once the launch is over, the videos will be coming down, so if you want to watch how the inventor of the online product launch launches how own product, check them out again while you still can.

Personally I always use Screenflow to record everything Jeff does so I can go through the videos again later and model them myself (but I’m a bit anal about this stuff LOL)

But you could at least make some notes and take some screen shots of the process for yourself if you want to use this launch process for your own business.

You can check out Jeff’s pre-launch videos for the last time here.

Chat soon,

Rocky

Product Launch Formula 2018 Bonus

Here’s the deal.

So if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

As a way of thanking you for joining through me, instead of giving you a bunch of extra crappy products like other affiliates that will only burn through your valuable time and bog you down, I’m going to give you something far more valuable.

I’m going to give you personal help, coaching, advice and assistance during your launch instead.

I’ve been a PLF owner since 2007 and have used it and/or parts of the system over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Creating and perfecting your product and sales funnel
  • Helping you to come up with a KILLER offer
  • Your website and landing pages
  • Your launch email copy, which is the glue that makes everything else run
  • Your launch webinar scripts (if you use them)

In other words, I’ll help you with ANYTHING you need so you can get it done, including writing and/or re-writing any part of your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message through the contact form on this site letting me know, and I’ll get back to you with all the info on how we can start working together immediately.

I’m looking forward to helping you knock it out of the park with your next PLF style product launch.

Warm regards

Rocky Tapscott

P.S. Get started by visiting this page and registering now.

The Product Launch Formula Launch-Story So Far

So far Jeff Walker’s Product Launch Formula launch has been creating lots of excitement and since he opened up for registrations, hundreds of people have already joined.

To give you a high level look at how Jeff has run this launch, let’s take a look at the steps involved, from having people opt in initially (so he can control the “conversation” throughout the process, to the 3 content videos, and now the final “Sales” video that gives potential customers a full overview of the training and shows them their next steps if they want to get involved.

First up, everyone is sent to an optin page…where they are asked to self-segment themselves into 3 distinct groups so they can receive personalised content based on where they currently are in their business…

They are then taken through 3 professionally developed content videos (NOTE: Jeff has been doing this a LONG time and has a professional video crew. You DO NOT need to have videos and Pre-Launch content as slick and elaborate as this to do a super-profitable launch).

Jeff backs up these 3 awesome videos with his How to Rock Your Open Cart video.

Then over the next few days he shares a bunch of Case Studies of other people from all walks of life who have used Product Launch Formula that act as social proof that his process works.

And finally Jeff sends everyone to a dedicated video sales letter what makes an irresistible offer for his PLF class.

You could certainly model just what Jeff has revealed in this training, reverse engineer the process for yourself, and probably create a half decent launch for your product or service.

Or you could go all in and join us inside Product Launch Formula this year and learn how to knock it out of the park for YOUR business.

You can learn all about PLF here.

If you decide to join us, I’m really looking forward to chatting with you.

Warm regards

Rocky

P.S. Just so you know, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

As a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message at rttgemails [at] gmail.com letting me know, and I’ll get back to you with all the info on how we can start working together.

 

Super Quick – Product Launch Formula Is Now Live

OK, I gotta make this really quick…

Jeff Walker just opened registration for his all-new Product Launch Formula Coaching Program.

PLF always (and I mean ALWAYS) sells out very quickly.

In fact, the doors are only usually open for a few days each year before he shuts them again and starts a waiting list.

Don’t miss out – here’s the link

Chat soon,

Rocky

P.S. Just so you know, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

As a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message through the contact form on this site letting me know, and I’ll get back to you with all the info on how we can start working together.

DOWNLOAD: the Product Launch Blueprint is ready for you…

Jeff Walker just released his Product Launch Blueprint and you can get it now for free. There’s a 18-page PDF Blueprint plus a full training video that walks you through the process.

And it’s all free at this link:.

CLICK HERE: the Product Launch Blueprint video + PDF

This is Lesson 3 of the Jeff’s Product Launch Workshop. It’s free, but only for a few more days.

Next week he’ll be opening his advanced “Product Launch Formula 2018” Class… but for the next few days these video lessons and PDF Action Guides are free.

Warm regards,

Rocky

P.S. Be sure to watch the video training while you’re going through the Product Launch Blueprint.

You can get it all here:

CLICK HERE: the Product Launch Blueprint video + PDF

Jeff Walker Has Started His Once A Year Free Launch Workshop

Jeff Walker started his once-a-year free “Launch Workshop” a couple of days ago, and as usual it’s very cool.

While the free content he’s giving away is a lead-in to sell Product Launch Formula when the cart opens in a few days, it would be big a mistake to miss this training, even if you have no intention of becoming a PLF member.

That’s because this free “Launch Workshop” is more valuable than most of the “Product Launch courses floating around that people charts hundreds or thousands of dollars for.

You can literally take what you learn in this free workshop and launch a business from scratch.

Or you could grow your existing business quickly by “re-launching”.

Jeff has been doing this every year since 2005, and he’s had nearly one million people go through the workshop – and the success stories keep coming.

The only catch is that it’s only available for a few days… and you’ll have to opt in to get access (well worth it) so go check it out right now.

Click this link to get access to the free workshop.

Warm regards,

Rocky

P.S. The first lesson covers a simple launch strategy called a “Seed launch” and it’s generated hundreds of millions in results. Click this link to grab your free access now.

Did You Watch The Seed Launch Training Yet?

Just wanted to make sure you saw this “Seed Launch” video that Jeff Walker has released as part of his new Launch Workshop.

It’s only going to be available for a few more days so you can learn how to create your own Seed Launch here.

There’s no cost for this lesson, and no credit card required. So go check it out now.

CLICK HERE: your Seed Launch (and beyond)

Warm regards

Rocky

P.S. And don’t miss the quick start Action Guide PDF… you can download it for free on this same page:

CLICK HERE: your Seed Launch (and beyond)

Even If You Have NO list And NO Product, Creating A Profitable Launch Is NO Problem

If you’ve been worried about starting a business but you have no product or no email list to launch it to, then there is hope.

Jeff Walker (the guy who invented the online product launch) has released the latest version of his video training on how to create a “Seed launch”… and how you can use a Seed Launch to create an new business from scratch – starting with no list and no product.

You can check the video out here.

He also shows you how he used “Launch Stacking” to go from a sty-at-home-dad (with $400 per year in disposable income) to his first million dollars in sales. It’s a really inspiring story.

And the amazing thing is this strategy will work with almost ANY type of business.

This video is all pure content… the only “catch” is you need to opt-in to get it, but make sure you do – it’s totally worth it.)

Warm regards,

Rocky

P.S. This is actually part of a full-out “Launch Workshop” that Jeff is putting on for free right now. You can get the entire Workshop for free at this link.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Put Your Business Growth On Autopilot With An Evergreen Launch

One of the beautiful things about the Product Launch Formula process is that once you’ve done your Seed Launch, your Internal Launch and your big JV launch (or even any of them), and you’ve perfected the process of turning cold visitors into customers, you can put your business growth on autopilot by creating an Evergreen Launch.

An Evergreen Launch is a great way to generate a large, ongoing profit stream from assets you only had to create one time. All that’s required is a constant stream of traffic into the front of your launch funnel, and sales will continue to come out of the back end.

Here’s the details of running your Evergreen Launch…

So as I mentioned, an Evergreen product launch is how you take a one-time product launch and turn it into an ongoing, recurring process. As people subscribe to your email list, they will go into a product launch shortly afterwards and be introduced (some might say indoctrinated into) your world. Even a very simple launch sequence will vastly outperform any type of what Jeff Walker calls “hope marketing”.

The basic steps are: run a product launch using the format Jeff teaches in Product Launch Formula, and then leave the product or service on the market so it’s available any time. Another way you can do it is to do a launch, take the product off the market for a period of time, and then relaunch it every so often.

An important thing to note is that there’s no one right way for everyone to use this. You can have multiple products and be using multiple different strategies. You don’t have to get everything perfectly right for this to work.

With an Evergreen Launch, new subscribers will start going through your product launch content maybe just 3 days after joining your list. So within 10-15 days, you are going to find out whether it converts or not, and you can make adjustments accordingly.

One thing to remember is that if you’re trying to do an Evergreen Launch with JV partners, it can be tough to motivate your partners to continue promoting. Their mailing calendars are typically full with JV Launches, so the chances of them wanting to promote for you on an ongoing basis are lower.

One way this can work is if you can get JV partners to add your launch sequence to their automated email followup sequences. That way your traffic AND sales from them will be evergreen, as long as your sequence keeps converting for them.

There are a number of ways you can automate your launch. Two tools I’ve used are EverWebinar (from Andy Jenkins, creator of WebinarJam) and Deadline Funnel (from Jack Born).

Combining these two tools together let you create an evergreen launch funnel once and let it work for you day in, day out driving sales for your business.

You can learn more about setting up an Evergreen Launch in Jeff Walker’s Product Launch Formula.

Talk soon,

Rocky

P.S. Being able to create an irresistible offer for your Evergreen Launch is so important that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Fastest Way To Build A List Of Targeted Prospects Without Paying For Traffic Up Front

As Frank Kern says on his website’s home page (screen shot below), “The Most Dependable And Consistent Way To Generate Wealth Is To Turn Advertising Into Profit.”

Frank Kern Home Page

This is so true, and if you can develop an offer that allows you to generate a large number of leads while breaking even or make a small profit on the front-end, you have the opportunity to create an extremely profitable business by monetising the back-end.

For many small businesses, the problem is coming up with an advertising campaign that can do that after factoring in all of your customer acquisition costs.

One proven way (although obviously it’s not suited to every business) is to do a product launch.

Here’s why…

1. When you launch a new product or service using techniques such as email sequences and video, you create an enormous amount of buzz, authority, and social proof for you and your business.

And by turning the release of your product or service into an Event like this, you are also benefiting from a range of powerful mental triggers including:

  • Reciprocity
  • Anticipation
  • Proof
  • Community
  • Interaction and conversation
  • Scarcity

2. By recruiting JV partners and affiliates to send you traffic, you only pay a commission for sales after your affiliates have made them. You usually don’t pay for all the leads you generate (more on this below).

Of course you’ll have to do some preliminary testing to make sure your launch is going to convert for your affiliates. This is where a Seed Launch and an Internal Launch will set the scene for a profitable JV or partner launch.

A Seed Launch only requires a very small email database to succeed, and allows you to get paid to create an information product that contains the exact training and insights the people in your market want to buy (because they helped you to create it).

And an Internal Launch lets you create your pre-launch content, develop a killer offer, and test your systems in a low risk environment (your prospects and customers will be more forgiving of minor mistakes you might make).

Once you’ve developed your product and tested your systems using your existing email database of prospects and customers,, you can confidently roll out your JV launch with selected partners.

3. A product launch allows you to do a massive list-build of targeted prospects who can buy from you again in the future.

Your JV partners all mail their email lists and send their subscribers to your optin page so you can send your pre-launch content to their people.

You get to keep this list of prospects after the launch is over, and that means you can go from a few hundred or a few thousand people on your personal list, to potentially tens or hundreds of thousands of people in a very short period of time.

Here’s an example from a recent launch of how Peter Diamandis generated over $430,000 in sales, 46,000 new leads, and 18,350 books sold (here’s a link to the article).

Product Launch Sales Funnel

Want some proof that this list building technique works?

In Jeff’s recent PLF launch, the JV leaderboard for the lead generation contest was dominated by people who had ALL recently completed launches of their own…

In fact SIX of the top 11 people on Jeff’s JV Leaderboard had recently launched their own products, and are now using the lists they built during those launches to participate in and dominate a completely different launch for somebody else’s product.

How cool is that?

Can you imagine doing this for yourself?

If you’d like to learn more about doing a launch for your product or service that sells a bunch of stuff while building a list of targeted prospects you can sell to later, you can do that here.

If you have any questions, let me know in the comments below.

Cheers,

Rocky Tapscott

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing.Grab my Hands Free outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The JV Launch – Leverage Your Work With The Biggest Product Launch Of All

The Joint Venture (or JV) Launch is the pinnacle of applying Jeff Walker’s Product Launch Formula because it allows you to leverage all of the work you’ve done on your Seed launch and your Internal launch, and multiply your results using partners who are paid for results.

The JV Launch lets you tap into the audiences of your partners to generate a huge windfall of sales, and grow your list exponentially in the process. That’s because you could be putting your launch content in front of thousands or tens of thousands potential customers.

Yes you pay an affiliate commissions to your partners, but the great thing is you only pay them AFTER they’ve made sales for you, AND you get to keep every subscriber, even those who didn’t purchase this time.

Then you can promote other products and services to your new subscribers, so you can make a fortune on the backend.

If you’d like to learn more about using the PLF process to run a super profitable JV launch, watch these videos.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing.Grab my Hands Free outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.