Category Archives: Product Launch Formula Case Studies

How To Attract People To Your Product Launch Using Social Media

Building relationships with your audience on social media, capturing their details on an email database, and then sending them to your Product Launch’s Pre Launch Content is a time-tested and proven way to make sales.

Having said that, it’s not always easy and there are plenty of traps. Here’s what we’ll cover in this post to help you optimise your results:

• Choosing Your Platforms
• Understand How Social Media Works
• Create Content That Intrigues People And Gets Clicks

Let’s jump in…

Choose Your Platforms

The first step is to choose which social media platforms you’ll focus on. The top options include:

• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
• Pinterest

The idea is to focus on two or maybe three platforms that will be most beneficial to your business. You need to consider two things:

• Where does your audience congregate? This is the most important factor to consider when deciding which platforms to use. You’ll need to do some research such as finding out the key demographics of people on the various platforms, as well as looking at your competitors’ pages on these sites to see where they get the best results (shares, comments and other interaction).

• What type of content do you intend to post? For example, if you intend to post a lot of videos, then obviously YouTube should make your list. On the flip side, if you’re not interested in posting photos, then Instagram isn’t a good choice.

Once you know where you’re going to post, then move to the next step…

Understand How Social Media Works

While your newsletter is basically a monologue, social media is different because it works best when you create a dialogue with your followers. This means you can’t just blast out content and then ignore any interaction you receive. You need to be ‘social’ if you want to encourage people to engage and interact, and then interact directly with your followers.

This means doing things such as:

• Liking replies to your content.
• Replying to comments. (As your followers grow, you won’t be able to reply to everyone, but you should seek to post a few replies on every post.)
• Sharing/retweeting your follower’s content.

In other words, build relationships by engaging with your audience in a real dialogue (instead of a monologue).

Next…

Create Content That Gets Clicks

Now that you’re on the right platform and prepared to engage with your audience, the next thing you need to know is how to create content that gets clicks, shares, and comments. Take a look at these tips…

Give People What They Want

In order to figure out what they want, you’ll need to do some market research to find out what sort of content your audience tends to respond to the best. In addition to your regular market research (such as seeing what products people are buying), you’ll want to check out your competitors’ social media pages.

Pay attention to two things:

1. The general topic for the content. Do you see any sort of pattern? For example, if you’re in a dieting niche, do people tend to respond best to nutrition-related posts versus exercise-related posts?

2. The general format for the content. For example, does the audience seem to like memes? Videos? Infographics? Tips posts? Etc.

Next…

Ensure It’s a Quick Read Or View

People on social media don’t usually have time to read overwhelming pieces of content. That’s why you want to create content that people can read or view quickly, ranging from a meme that takes a second or two to read, to a video that perhaps takes two or three minutes (tops) to watch.

Craft an Enticing Title

People often decide whether to read or watch something based on the title, which is why you need to develop benefit-driven titles. If you can arouse curiosity, that’s good too. E.G., “The Conversion-Doubling Trick That Takes Just Two Minutes!”

Create Something Unique

People aren’t going to share your content or click through to your website if you’re sharing stuff that looks like every other piece of content on the web. That’s why you need to create something unique.

This can be as simple as sharing a unique story (such as an inspirational video), or even just a single little-known tip. It doesn’t have to be groundbreaking – it just needs to be somewhat uncommon.

Generate Positive Feelings

Content that goes viral and gets other interaction (such as likes, loves, cares and clicks) tends to generate emotion, especially positive emotion. A good goal is to create something that makes people say “Wow!” or “Awww!” or “That’s heartwarming!” or “That’s awesome!”

Encourage People to Interact

If you want people to share and comment on your content, then ask them to do something.

For example, if you’re looking for comments, then ask questions or encourage people to share information, for example, ask them:

• What do you think?
• What’s your favourite tip?
• Have you ever had an embarrassing moment like this?

If you’re looking for people to share, then centre your call to action around that goal. Something like:

• Share this with your friends, because these days they could probably use a smile!
• Know someone who [needs some benefit]? Share this now.
• Be a hero among your friends and family and share this with them.
• Please do me a favour and share this on your page – I appreciate it!
• Share this if you agree!

Now a few parting thoughts…

Conclusion

The big social media platforms are really useful when it comes to generating prospects for your Product Launch, but you need to have a plan in place in order to make the most of these platforms. That’s why you’ll want to put these ideas to work in order to build better relationships with people in your audience and generate more launch traffic.

Of course there’s no guarantee the people you are interacting with on social media will become customers, which is why you need a proven process to take them from uninterested to aware, then interested in maybe buying from you, and finally into customers. This is exactly what Product launch Formula does.

If you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies of real people who have used the formula successfully. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

The Most Profitable Implementation Of Product Launch Formula I’ve Ever Seen

I can’t be sure, but I think we’ve just witnessed the most profitable use of the principles, strategies and tactics Jeff Walker teaches in Product Launch to make multi-millionaires or even billionaires of a group of company founders.

Overnight in the United States a new company called Snowflake was listed on the Nasdaq stock exchange. Nothing special or ground-breaking about that you might say. But the way the promoters attracted media attention and developed awareness in the community to the point where there was literally a feeding frenzy as shares went on sale today is a case study in what to do right and something we could all model on a smaller scale.

Here’s the back-story: Snowflake is a SaaS (Software as a Service) company that helps businesses move their brick and mortar and non-internet businesses to the ‘Cloud’. This is a mega-trend and any business in that space is being valued much more aggressively by the market than other types of businesses.

Bear in mind the company is apparently losing money hand-over-fist, has never made a profit, probably won’t make a profit for several years even if everything goes right for them, and according to some analysts was valued at around 100 times sales.

This is astonishingly expensive. Yes the company is growing strongly, but they also have huge competition from Amazon, Google, and many other behemoths with long track records of killing startup companies before they reach critical mass.

When the promoters issued the most recent batch of shares (which was just 10% of the company’s total available shares) they priced them at $120 each. Today as the stock listed they opened at $270 and traded as high as $316 before falling back to close at around $253.

Because the promoters and founders still hold 90% of the shares in the company, the high price of the shares listed on the market makes their shares much more valuable today than they were yesterday. I would imagine they are cracking the champaign corks at the moment.

I’m sure there were a lot of other things going on behind the scenes (just like any Product Launch) but here are some of the most obvious:

Their use of Mental Triggers

Jeff Walker discusses Mental Triggers at length in PLF. There are about a dozen of them that will move the needle in a launch. Here are the ones Snowflake used to create such wild success:

Social Proof – Commentators on CNBC have been excitedly discussing Snowflake for the last few weeks, talking about how many big and experienced investors the company already had on board and how these people wouldn’t have been interested if the company was a dud.

Authority – The company has the Worlds greatest value investor, Warren Buffet, as an early stage investor. By highlighting the fact Warren was a shareholder, they company use his authority to entice other investors to invest when the stock was listed today.

A Bargain – Warren Buffet is a ‘value investor’ which at it’s core means he doesn’t buy things that are overpriced. The fact he saw ‘value’ in Snowflake undoubtedly encouraged other big names to throw their hats into the ring. This is regardless of the fact the company is a Technology stock priced insanely high for anyone buying today. If Warren’s in, others want to be in too.

Scarcity – The fact that only 10% of the company’s shares were listed created immense scarcity. Most of the commentators on CNBC applied for shares but none of them were allocated any. This is additional proof of the scarcity of the shares. And everyone knows that when something is scarce it is more valuable.

Liking – The founders and senior promoters were regularly wheeled out by media organisations to discuss their plans for the company. The people interviewed kept saying all the right things and making all the right noises, so it was hard not to like them.

FOMO – Fear of missing out is a powerful motivator, especially when combined with genuine scarcity. The talking heads on the various media channels were relentlessly pushing the line that Snowflake was going to be the years biggest IPO (Initial Public Offering or Stock Market Listing) and it was the biggest software IPO EVER. The constant chatter whipped potential investors into a lather and their fear of missing out led the stock price to rocket right from the opening bell and say much higher than it might have without the help of those in the media.

These are just the obvious Mental Triggers Snowflake used with great effect to use the Product Launch Formula process to generate millions (billions?) of dollars in additional wealth for founders and employees overnight.

Of course there’s no guarantee any of us will ever do something like that, but the mental triggers combined with the other elements of the PLF process have worked for thousands of years, and will continue working in the future.

IF you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

One Last Opportunity To Check Out The Product Launch Formula Case Studies

Because it’s the Cart Close day for the Product Launch Formula launch and there are sooooo many people making the final decision on joining PLF, I just wanted to be sure you knew about the Case Studies page I posted earlier this week.

It’s got over 60 incredible Case Studies from every kind of niche or market you can imagine.

There’s coaching and consulting… hobbies… physical products… professional services… business-to-business… artwork… wellness… and so many more.

People were super-inspired by these stories.

Jeff has had thousands of comments on the ones we showed during the live broadcasts…

Plus — the page has a really cool drop down menu, so you can filter the Case Studies by category (and there is a buy button on that page).

And while I think they’re ALL amazing, this is a great way for your fence sitters to save time and find something specifically relevant to them when there’s only hours left before the cart closes.

Here’s your link to the Case Studies page.

I hope you find these stories as inspirational as I did,

Warm regards,

Rocky

P.S. As a Product Launch Formula owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Jeff Walker’s Product Launch Masterclass Has Come Out In The Open

Jeff Walker just took down the “firewall” that was hiding the content from his Product Launch Masterclass. It’s more than 10 hours of content, including downloads, Q&A, the “super secret” sessions… and lots of other cool stuff.

All 10+ hours of video are now on one page, and you don’t even need to opt-in to get it all.
Even crazier…

Jeff just released his “Product Launch Blueprint” — a downloadable 30+ page PDF that walks you through each step of his PLF launch process. It has the entire launch journey mapped out… and he’s giving it away, for free, without even asking for your email address!

Go check it all out while you still can.

Watch the full Product Launch Masterclass here

Warm regards,

Rocky

P.S. If you think Jeff’s Launch Masterclass lessons are awesome (and they are)… then you should definitely check out Jeff’s full-blown PLF training:

Watch the full Product Launch Masterclass here

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

The Product Launch Formula Case Studies Page Is Live

As Jeff Walker has been teaching his Product Launch Masterclass over the last few days, he has brought a few PLF owners onto the broadcast to talk about their experiences.

These have been so inspirational but they really are just the tip of the iceberg. So you can see many more examples of people using PLF in a wide range of businesses, he’s put together 60+ amazing Case Studies on one page for you.

As you’ll see, these business owners are working in just about every kind of niche or market you can imagine. You’ll find Case Studies for businesses in coaching and consulting, hobbies, physical products, professional services, business-to-business, artwork, wellness, and so many more.

And to find the examples you are most interested in, you can use the drop-down filters at the top of the page to search by category.

You can check them all out on this page:

CLICK HERE to see all these Case Studies

Here’s a taste of some of the Case Studies you’ll find on that page:

Over $100K in One Hour… in the Knitting Niche!
Amy Small is in a niche of a niche… she designs hand-spun yarn and creates custom knitting patterns. Her very first PLF launch led to $12K in a single day… and her most recent one brought in $100K in the first HOUR. Her customers LOVE her “knit-along” events, especially since the start of the pandemic. Now Amy’s living a life she loves and being creative every day.

Doubling Down During a Pandemic and Paying Off Debt!
Dayna Abraham had JUST started her launch in March of 2020. Day one was off to a solid start… until Disney World announced they were shutting down. The NBA quickly followed suit, and the shutdown was on. By 5pm she’d called an emergency team meeting and retooled her whole approach. She pivoted to focus on serving, and kept launching… and brought in over $400K while helping hundreds of families through a global crisis.

Seed Launching His Way Out of £50K in Debt… in 2020!
Dylan Ayaloo has trained yoga teachers and run personal transformation programs for the last decade and found PLF right after the pandemic lockdowns started. His in-person business model took a big hit, so he embraced online business in a big way… and it’s really paid off, helping him not only create new offers and bring in more revenue, but also have people writing in asking for personal coaching

40 Cancelled Speaking Engagements Led Him to Launch…
Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So he went all in and generated more than $50K!

From 1 Sale in 4 Months to 20+ Launches Per Year
Eva Smith has taught yoga teachers since 2008, and her first (pre-PLF) launch netted a single sale in 4 months. Then she discovered PLF and grew her business from nothing to $100K in the first year… and now has grown her business to a consistent $1MM in revenue. She now does 20-30 launches a year and says, “Every time we launch, we grow!”

CLICK HERE: 60+ amazing Case Studies

She Had to Change Her Plans and Create a New Business Model on the Fly…
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people… and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!

$36K from Teaching People How to Start a Shed-Building Business
John Fealy already had a successful business building sheds for people. He realized his system might be super valuable for other would-be shed builders… so he decided to launch. In March of 2020, he made his first offer to his tiny list and got 22 people to sign up. Now he’s got TWO successful businesses… and his students are starting their own too!

Her “Story a Day” Challenge Transformed Her Writing (and Her Life)…
Back in 2010, Julie Duffy was stuck at home with the kids, leaving her with very little time to get her writing done. On a whim she created a 30-day “story a day” challenge, and 100 people joined her on her journey. The more she ran her challenge, the more it grew… until she realized she had to let it go or turn it into a serious business. She just did a 5-figure launch this spring, and it’s only going to grow from there…

“Better Belly” Expert Launches Her Way to $75K in Revenue… During a Pandemic!
Julie Tupler is a world renowned expert in a niche most of us have never heard of… the better belly business. She discovered PLF and started seriously launching in January 2020 with an old, cold list of 5640 people. She brought in 60 new clients, and kept going… and launched every month for the last 7 months.

CLICK HERE to see all these Case Studies

Six Figures from Helping Women Learn to Love Staying Sober
Kate Bee was working 2 jobs and anonymously blogging about her journey to sobriety when she suddenly decided to apply for a business grant. When she got the grant, she decided to share her journey and wound up doing a small “accidental” Seed Launch. Then she discovered PLF and things snowballed… in 2016 she had 160 signed up for her Sober School. In 2017 it was almost 600… and she just had her first 6-figure launch!

5X More per Launch than Before – in the B2B Market
Laura Brandenburg helps people start careers as business analysts. She was doing $20,000 launches on her own before she joined PLF… but just a few months after starting the program, she had a $96,000 launch. These days, six-figure launches are the norm – she just had her sixth in a row. One big surprise? How much her B2B, numbers-oriented clients respond to the emotional triggers PLF teaches.

“Sale after sale kept coming in…”
Shaman and personal development expert Linda Fitch loves helping people become their best selves, but felt limited as an in-person practitioner. After discovering PLF, she’s been able to offer more content… spend more time teaching and serving her tribe… and her list has grown 250%.

From $40k per Year, to $160k in a Week
Lori Williams is one of the world’s top instructors in controlled remote viewing — a super-specific niche. But her expertise didn’t translate to much income… until she tried PLF. Lori went from making $40,000 a year to around $300,000 — and she raked in $160,000 during her very first launch.

Shattering the Glass Ceiling with a Million-Dollar Launch
When Lorraine Dallmeier returned from maternity leave, she found herself mommy-tracked. So after her first PLF launch for her side-hustle skincare company made £35,000, she quit her day job. Business has grown exponentially since then and Lorraine now has a team of 31. They had their first million-dollar launch in May, right in the midst of the COVID-19 pandemic.

CLICK HERE to see all these Case Studies

On Track for Seven Figures – Teaching Artists About Business
Artist Matt Tommey helps other artists make more money. He was ecstatic when he made $11,000 in his first year selling courses… but that was before he knew about PLF. Since 2016, Matt’s business has grown more than 75X, and he’s on track to have his first seven-figure year… while having plenty of time to pursue his own artistic passions.

First He Bought a Car, Then He Bought a Coffee Shop
Ray’s been using PLF since 2005. After using PLF to get more clients, copywriter Ray Edwards later used it to sell a writing course. He tripled the results of his previous launch… and then doubled that number again the next time. Ray also owns a coffee shop. While other businesses were shutting down last spring, he used PLF principles to keep people showing up – and engineered his two most profitable months ever.

No Expenses and 3X the Profit – Working from Home
As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by the global health crisis, he knew it was time to transition to virtual events. Using PLF to launch his first one, he made $39,000… far more than the $12,000 he used to net in person. The best part? Being home with his family!

A $50,000 Launch – from a Tiny Email List
Ronny Max is a coach and consultant in retail technology – a highly specific niche. Her first seed launch surpassed her financial goals, grew her list by 50%, and landed her lots of speaking engagements. At a time when others in her industry have lost 50-80% of their business, Ronny’s is thriving.

From $5,000 to $68,000 – for the Exact Same Product!
Bill O’Hanlon had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

CLICK HERE to see all these Case Studies

Six Figures Later, She’s Living in Her Dream Home
As a young artist, Sabrina Ward Harrison couldn’t find the resources she was looking for, so she created them herself. After years of in-person workshops, she worried about whether her work would translate online. The answer? She made $30,000 on her first PLF launch, six figures on her second… and now she’s living in her dream home on a lake (with a dock and a canoe).

$30-40,000 per Launch… and it’s Only His Side Hustle
Scott Glover is an equipment finance broker. After 20+ years of successfully brokering deals, he started teaching others how to do it. Having no list made Scott the perfect candidate for a Seed Launch. Since then he’s launched six more times, bringing in $30,000-$40,000 each time… pretty good for what he considers his side hustle!

Massive Success – and Social Impact – in Two Different Markets
[UPDATE] We recorded a case study with Thembi Bheka after she had a lot of success with PLF in the real estate market. Two years later, she’s replicated that success in her virtual assistant agency. Thembi is now at a point where she brought in six figures from a 3-day, email only launch. And while she loves the money she’s learned to make through PLF, she loves being able to help women from her native Zimbabwe even more.

“Failing” His Way to a $31,500 Launch
Walt Hampton is an attorney who coaches other attorneys in marketing and business development. He had a list of 10,000 for his first launch… and was appalled when only 83 registered. Using PLF principles, he adjusted on the fly and ended up pulling in $31,500. And once bar associations started hearing about Walt’s offer, things really snowballed from there…

After 11 Years, Launching Helped Double Her Business
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK… but not really growing. And then she started using PLF… and the results were dramatic.

The B2B Launch – $700k (and $400K More in the Pipeline)
Craig Peterson is a computer engineer who sells very high end B2B networking and computer security hardware, software, and services. He recently sold $700,000 from his launch… with another $400,000 in the pipeline.

CLICK HERE to see all these Case Studies

Exponential Gains with Every Launch (and 8900% More Opt-ins)
An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

He Put His Non-Profit in the Black… For Good
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

Surpassing His Goal with a Seed Launch – and Broadening His Impact
Eric Goll had figured out how to help his family navigate daily life with his sister’s disability… but would it sell? Eric did a Seed Launch to find out – and starting with no list or product, he surpassed his goal by 65%. His new goal? Helping 100,000 families affected by intellectual and developmental disabilities live life to the fullest.

Doubling in Size with Every Launch
Feng shui expert Patricia Lohan had already launched on her own and saw modest results… but then she discovered PLF and her numbers really took off. Her first PLF-style launch brought in the equivalent of her annual salary at her last job. These days, Patricia is nearly doubling her list and her profits with every launch.

Launching Online Grew Her Brick-and-Mortar Business
Dr. Julie Helmrich practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

And that’s just the start… there are more than 60 stories on that page to help inspire you and show you what’s possible.

Here’s the link to watch them all:

CLICK HERE to see all these Case Studies

Warm regards,

Rocky

P.S. Feeling inspired by these case studies? Ready to start creating your own online business success story? Jeff Walker’s once-a-year Product Launch Formula Coaching Program is open for enrolment right now.

CLICK HERE for Product Launch Formula

P.P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Here’s Some Inspirational Product Launch Formula Case Studies

If you’ve ever wondered about if Jeff Walker’s Product Launch Formula program is right for you, checking out these 45 amazing Case Studies will be a great way to invest a couple of hours in your business.

The people in these case studies are working in all kinds of markets and niches from personal finance to selling fish, teaching people to scream (really!!) and marketing advice for accountants. The diversity is astounding.

And they came into Jeff’s PLF World with radically different levels of experience, from not even having a website for their business to being an accomplished online entrepreneur.

You’ll find some incredible stories, and I think they’ll help you see the potential Product Launch Formula offers for you to grow your business regardless of the virus, or government shutdowns, or people being locked inside for hours every day.

Click here to take a look, and click on any of the images on this page to watch the full case study.

These truly are inspirational. I hope you enjoy them.

Warm regards,

Rocky

Product Launch Formula Is Closing Now

Just wanted to let you know that Jeff Walker is closing down sales for his Product Launch Formula in around 4 hours, and the training will start on Monday.

If you think PLF might help you with your business, or even if you’re just a little curious…

You can check out the replay of his Fireside Chat here, where he answered a bunch of questions people had.

You can check out 45 Case Studies here where current PLF owners share their experience and results.

Or you can watch Jeff’s prelaunch videos again here before they are taken down in a few hours time.

If you’d like to see what’s included in PLF, you can watch the video here.

Or if you are ready to join me as a student in PLF 2020, you can do that here.

I’m looking forward to seeing you inside the members area if you’ve decided to come on board with is.

Warmest regards,

Rocky

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

Only 36 Hours Left To Get Product Launch Formula 2019

If you’ve been following along with Jeff Walker’s once-a-year Product Launch Formula launch, then it’s coming down to the wire now.

Jeff just let his affiliates and JV partners know (I’m one of them) that he is are closing down PLF registrations on FRIDAY. It means this launch is officially into RESULTS time. And that’s because he knows the majority of sales are going to come in these last two days.

The lesson here is that your launch is going to be no different, as long as you follow his ‘Close Cart’ process, and include the correct mental triggers he shared in his pre-launch training to build your prospect’s desire for your product.

4 of the mental triggers coming into play now are:

  • Authority – Jeff has built plenty of authority with his pre-launch content
  • Liking – he’s just an all round nice guy, and through his content has proven he wants to help others
  • Scarcity – this is a very powerful factor because you can only get into PLF once each year, miss it and you have to wait
  • Urgency – there’s nothing more powerful than a time-certain deadline to prompt action

As Jeff told affiliates today, for his launch there’s going to be AT LEAST a million dollars in sales made during these last 2 days.

For your launch, the last couple of days also means it’s time to start messaging the closing scarcity to your people. When Jeff promotes a launch, he says he always doubles or triples his sales in the last 36 hours…

And as part of that final push into the close, he’s just released the “All Access Page” here – where you can get all the replays from 12+ hours of live masterclass lessons…

…and you’ll get the FULL replays. That’s all the entire 3+ hour lessons, including Q&A, the Case Studies, and even the “Super Secret Segment”.

By re-sharing YOUR pre-launch content with your prospects like this, you can significantly increase your sales during the close cart period, because it lets people go through your lessons again…

…and reinforces the all the reasons people should buy your course, and helps to answer any lingering questions they may have had that were stopping them from joining your program.

It’s very powerful…

You can get everything Jeff taught during his pre-launch on one page with no opt-in. You can access them here so you can see how he’s doing this and model it for your launch as well.

Hope these insights into how Jeff is using the ‘cart close’ sequence for his own launch of his flagship Product Launch Formula program help you to kick it out of the park when it’s your turn. You can get PLF 2019 here.

Chat soon,

Rocky Tapscott

P.S. If you think the training from this launch was awesome, you’ll really love what Jeff has inside PLF. In addition to a completely new-for-2019 version of Product Launch Formula, Jeff has also added some really cool extra bonuses to the mix.

They include:

1. A full-blown course on how to build and profit from a list – this is his “Launching Your List” course.

2. A complete course on Product Creation that will take you from start to finish and get you your own products.

3. A full-out 3-day LIVE WORKSHOP with Jeff… this is a high-end in-person workshop led personally by Jeff. This is one of the most powerful events in the industry… you walk in with an idea, and you walk out with a launch plan.

Here’s the link to get started with Product Launch Formula

24 New Product Launch Formula Case Studies

Since Jeff Walker released his original Product Launch Formula in 2007, literally thousands of people have used the PLF process to make MILLIONS of dollars for themselves and their families.

Here’s another 24 inspirational Case Studies from some of the most obscure niche markets  you can learn from and model for your own business.

Let’s take a look…

Not Just Six Figures – He Gets Daily Fan Mail
Luis Carlos Flores and his wife are psychotherapists who help Latin American parents become great parents. They put together their first launch in just 3 weeks, netting 130 new students in 10 days. Six-figure launches are now the norm, even though their Latin American market doesn’t usually buy online. But the best part is the daily thank you notes from happy clients…

A Doctor Launching Physical Products
Dr. Karen Leggett helps women keep their hormones balanced. Burnt out from long hours and paperwork, she did her first Seed Launch with no list and no product. Now she makes $30,000 a month selling her physical products – and she loves launches. Karen has another doctor manage her busy private practice, while she runs her online business and travels with her husband in their RV.

B2B Launch and Seven Figures from a Tiny Email List
Renee Fink has a B2B business in the “employer records” industry. Faced with an ill business partner and the company losing money fast, she turned to PLF. Renee’s second launch led to a seven-figure contract… from an email list of just 1,000 names that she’d built from scratch, without spending any money on advertising.

After 11 Years, Launching Helped Double Her Business
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK… but not really growing. And then she started using PLF… and the results were dramatic.

First She Launched… Then She Bought a House
Kara Andretta helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.

Launching Her Way Around the World
Polly Alexandre is a coach who helps people with their “money blocks”. Her first launch brought in over $51,000 dollars… which snowballed into another launch and then a mastermind event. From just one launch Polly made an astounding $531,170… all while globetrotting between London, Ibiza, and Los Angeles.

The B2B Launch – $700k (and $400K More in the Pipeline)
Craig Peterson is a computer engineer who sells very high end B2B networking and computer security hardware, software, and services. He recently sold $700,000 from his launch… with another $400,000 in the pipeline.

Exponential Gains with Every Launch (and 8900% More Opt-ins)
An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

He Put His Non-Profit in the Black… For Good
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

$11,500 for a Product that Didn’t Exist (Yet)
Kat and Jason O’Neill are in the cannabis industry. Their first Seed Launch brought in $11,500… and that was technically before their course even existed, which means they got paid to create the course! Now after doing their Seed Launch, they know so much more about their audience, and they’ve got ideas for a bunch of cool new products.

126% of Her Launch Goal – In the First Hour
Sylvie wasn’t sure what she wanted to launch, so she did a launch for her painting instructor. She beat her goal of 30 sales, making 68 sales in just the first hour of the launch – and eventually pulling in $200,400. Sylvie is already planning her next launch.

Single Mom Multiplies Her Income by Staying Home
Tanya Charlotte Targett had a great income, but her business was unleveraged. She had to travel constantly – her health suffered and she was away from her daughter far too much. Then PLF transformed her business…

Former Fitness Skeptic Makes $94,000 from Her Health and Wellness Launch
Oonagh Duncan runs a business called Fit Feels Good. She’d been making offers every month for more than a year to a dwindling list. She was starting to get worried about business sustainability when she came across PLF. Her most recent launch is on track to generate $94,000, and her clients are not only losing weight… they’re going out into the world and transforming their lives. Check out her case study on this page.

Surpassing His Goal with a Seed Launch – and Broadening His Impact
Eric Goll had figured out how to help his family navigate daily life with his sister’s disability… but would it sell? Eric did a Seed Launch to find out – and starting with no list or product, he surpassed his goal by 65%. His new goal? Helping 100,000 families affected by intellectual and developmental disabilities live life to the fullest.

Doubling in Size with Every Launch
Feng shui expert Patricia Lohan had already launched on her own and saw modest results… but then she discovered PLF and her numbers really took off. Her first PLF-style launch brought in the equivalent of her annual salary at her last job. These days, Patricia is nearly doubling her list and her profits with every launch.

Launching Online Grew Her Brick-and-Mortar Business
Dr. Julie Helmrich practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

One Launch… 180 people… $15,000
Ross Grant teaches actors about high performance… he had a blog, but he wasn’t making any money. In fact, he was losing money with his blog every month. Then he did a PLF launch and made $15,000 from a list of 180 people…

13 Years of Launches and It Keeps Working
Valerie Young trains career coaches who help their clients make a living without having to rely on traditional jobs. She has an unusual perspective within her niche, and she’s done super-well with it. Over the past 13 years, Valerie has done numerous launches for different products… consistently bringing in $50,000 to $90,000 every time she launches.

Tiny Niche + Tiny Market = Six Figure Launches
Des and Micheal O’Neill have a business consulting practice with accountants in Ireland. Their first launch using Product Launch Formula did 180,000 Euros and completely transformed their business… and that’s just the start of their story. Check out Des and Micheal’s case study to see how even the tiniest niche can be a huge winner with PLF

Launching Her Artwork from the Road… in an RV
Debbie Arambula is the “Heart Artist” – she paints hearts, and she’s very successful at it. This is how she uses Product Launch Formula to sell her paintings and prints…

Former Technophobe Turns Serial Launcher, Making Tens of Thousands
Kami McBride started from scratch (a few years ago she didn’t even have a cell phone), and she’s now done four PLF launches in the last year – and three of them have done more than $10,000 in sales…

10X the Sales with Product Launch Formula
Jason Miles and his wife Cinnamon had a very small business selling doll clothes – then they used Product Launch Formula to multiply their results by 10x…

His Membership Site Went from Stagnating to Skyrocketing…
Troy Dean had a successful membership site, but was frustrated because his business was stuck – and he couldn’t figure out how to grow it. Then he got PLF and put it to work – and four launches later he’s built his business to the seven-figure level…

You can hear all of their stories for yourself here.

Warmest regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

More Inspirational Product Launch Formula Case Studies

The Product Launch Formula case studies from Jeff Walker I shared yesterday are actually just the tip of the iceberg. Here are some more examples of how normal everyday people have used PLF to change their lives…

Her Paintings Sell for $12,000 Each – and Her Courses are Always Full
Mary Gilkerson is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before PLF, she brought in a pretty respectable $12,000… but after PLF, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using PLF to sell her paintings for up to $12,000 each!

A Year’s Worth of Seafood Sales – in a Week
As a farmer, Blaine Hitzfield wasn’t sure if PLF would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days – double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef… and the numbers were just as crazy.

Designing Fabric… and $342,000 in Her First Launch
I’ve probably done over a hundred Case Studies… and Bonnie Christine’s story is one of the most amazing. Her market is designing fabric and wallpaper… and her first launch did $342,000! And she didn’t stop there… Check out her incredible story on this page.

Musician Making More (and Working Less) as a Stay-at-Home Dad
Keyboardist Michael Walker loved touring and interacting with his audience… but he wanted to be home with his bride and start a family. Now he helps other musicians grow their fan bases and tour profitably. Starting with no list, Michael now has a sales funnel that has made $30,000-$50,000 a month – every month – since he started 18 months ago. And he has plenty of time to enjoy his toddler son.

More Than Enough for a Box of Wine…
Dayna Abraham started a parenting blog with the hope she’d be able to earn enough to pay for a box of wine. With PLF, she’s made more than enough for that wine – she’s raked in enough to fulfill her dream of opening a school! Her first launch made her over $16,000… her next one brought in $71,000… and the one after that brought in a staggering $209,000.

Helping People in the Bedroom – From Her Own Living Room
Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000.

First Launch $2k, Second Launch $90k… Teaching Yoga in Italian
Max Guidi teaches yoga courses online for the Italian market. After planning and executing his Seed Launch in just a week (and making a respectable $2,000 for his effort), he launched his course again… and it brought in around $90,000. Max now helps to train both students and yoga teachers all over the world and is currently developing an online yoga school.

Teacher Launches While 7 Months Pregnant – $300k in 4 Months!
Busy mom-of-four Kayse Morris planned her first launch while she was 7 months pregnant. She met her launch goal of $25,000 in just a few hours… and her first two launches brought in more than $300,000 in less than 4 months. Kayse’s market? Showing teachers how to sell their lesson plans online.

After an Accident, He More Than Replaced His Income
Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found PLF, and it changed everything in his business…

Six Figures from Teaching People to Scream
David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started.

Accountant Quits His Job and Makes $220,000
Erik was not sure what he wanted to sell at first… but he knew he was ready for something different after 26 years as an accountant. He found a surprisingly hungry audience and did his first launch, bringing in $10,000 before even creating his product. In just 10 months after starting his online business, Erik made $220,000 in revenue (and is already planning his second launch).

From $5,000 to $68,000 – for the Exact Same Product!
Bill O’Hanlon had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

Starving Artist? More Like Seven-Figure Artist
Nicholas is a fine-art artist who has led offline workshops to teach people how to paint. Then he used PLF to bring his workshop online – he started from scratch and his first launch did over $400,000 in sales. And he followed that up with another launch that made around the same.

Stable Cash Flow for Her Seasonal Business
Shelley Brander had a successful brick-and-mortar yarn store… but it suffered every year with the seasonal swings of the market. Then she went online with PLF, and it changed everything in her business (and her life)…

To listen to the stories of these awesome business owners, visit this page.

I’d love to hear what you think.

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

“Will Jeff Walker’s Product Launch Formula Work For Me?”

Apparently throughout the Product Launch Masterclass, Jeff Walker has had quite a few questions from people asking about Product Launch Formula, and most of them are pretty much wondering whether it really works or not.

And the long and short of it is… yes it works.

But rather than talk about all the ways PLF could help you launch and grow your own business, how about I share a few success stories?

Jeff Noble:
Jeff teaches people about Fetal Alcohol Spectrum Disorders (FASD), which are the leading cause of developmental disabilities. Even though he’s not a doctor or therapist, he’s used launches to turn his passion into a global mission, and now travels the world to teach people how to cope with this misunderstood health condition.

Thembi Bheka:
Thembi arrived in Canada with just $5 in her pocket, after leaving an abusive relationship in her native Zimbabwe. She knew nothing about online marketing when she discovered PLF, and launched her first course in just six months. Now she’s empowering women in Africa and teaching people about real estate investing. And she just celebrated her first six-figure launch!

Oonagh Duncan:
Oonagh runs a business called Fit Feels Good. She’d been making offers every month for more than a year to a dwindling list. She was starting to get worried about business sustainability when she came across PLF. Her most recent launch is on track to generate $94,000, and her clients are not only losing weight… they’re going out into the world and transforming their lives.

Mary Gilkerson:
Mary is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before PLF, she brought in a pretty respectable $12,000… but after PLF, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using PLF to sell her paintings for up to $12,000 each!

Luis Carlos Flores:
Luis and his wife are psychotherapists who help Latin American parents become great parents. They put together their first launch in just 3 weeks, netting 130 new students in 10 days. Six-figure launches are now the norm, even though their Latin American market doesn’t usually buy online. But the best part is the daily thank you notes from happy clients…

Dylan Frost:
Dylan and his partners built a successful business selling physical products on Amazon. They developed a system for wholesaling products, and started teaching their method to other sellers. Using PLF, their first launch brought in $147,000 and each of the last four launches brought in more than $1 million. Dylan anticipates crossing the $10 million mark this year… all before his 30th birthday.

Susan Garrett:
Susan was already a successful business owner, traveling the world teaching people how to train their dogs. But her schedule was exhausting and unsustainable. When she bought PLF, she was hoping to make enough to pay it off before the credit card statement came in and her husband found out. Her first launch made $27,000… but she didn’t stop there. Susan now does million dollar launches (in her dog training niche, without JV partners).

Dr. Julie Helmrich:
Julie practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

Erik Solbakken:
Erik was not sure what he wanted to sell at first… but he knew he was ready for something different after 26 years as an accountant. He found a surprisingly hungry audience and did his first launch, bringing in $10,000 before even creating his product. In just 10 months after starting his online business, Erik made $220,000 in revenue (and is already planning his second launch).

Kara Andretta:
Kara helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.

Kami McBride:
Kami started from scratch (two years ago she didn’t even have a cell phone), and she’s now done four PLF launches in the last year – and three of them have done more than $10,000 in sales…

Jason Miles:
Jason and his wife Cinnamon had a very small business selling doll clothes – then they used Product Launch Formula to multiply their results by 10x…

Bill O’Hanlon:
Bill had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

Ross Grant:
Ross teaches actors about high performance… he had a blog, but he wasn’t making any money. In fact, he was losing money with his blog every month. Then he did a PLF launch and made $15,000 from a list of 180 people

Stacey Murphy:
An urban farmer, Stacy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

Barry Friedman:
Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found PLF, and it changed everything in his business…

Tanya Charlotte Targett:
Tanya had a great income, but her business was unleveraged. She had to travel constantly – her health suffered and she was away from her daughter far too much. Then PLF transformed her business…

Troy Dean:
Troy had a successful membership site, but was frustrated because his business was stuck – and he couldn’t figure out how to grow it. Then he got PLF and put it to work – and four launches later he’s built his business to the seven-figure level…

Shelley Brander:
Shelley had a successful brick-and-mortar yarn store… but it suffered every year with the seasonal swings of the market. Then she went online with PLF, and it changed everything in her business (and her life)…

Debbie Arambula:
Debbie is the “Heart Artist” – she paints hearts, and she’s very successful at it. This is how she uses Product Launch Formula to sell her paintings and prints…

Nicholas Wilton:
Nicholas is a fine artist who has led offline workshops to teach people how to paint. Then he used PLF to bring his workshop online – he started from scratch and his first launch did over $400,000 in sales. And he followed that up with another launch that made around the same.

Des and Micheal O’Neill:
Des and Micheal have a business consulting practice with accountants in Ireland. Their first launch using Product Launch Formula did 180,000 Euros and completely transformed their business… and that’s just the start of their story.

As you can see, there’s a tone of proof that Product Launch Formula works in all sorts of markets.

If you’d like to hear these PLF owners stories for yourself, you can check them out on this page.

Chat soon,

Rocky Tapscott

“But Will Product Launch Formula Work For Me?”

Over the last few days, I’ve had a few questions from people about Jeff Walker’s Product Launch Formula and whether it really works.

And the long and short of it is… yes it does.

But rather than talk about all the ways PLF could help you launch and grow your own business, how about I share a few success stories so you can see the results other people have had?

From In-Debt to Adoption Using Launches

Amanda and Jonathan Texeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child.

Foster Dad’s Discovery Has Helped Thousands of Families
Jeff Noble teaches people about Fetal Alcohol Spectrum Disorders (FASD), which are the leading cause of developmental disabilities. Even though he’s not a doctor or therapist, he’s used launches to turn his passion into a global mission, and now travels the world to teach people how to cope with this misunderstood health condition.

Overcoming All Odds to Do Her Own Thing 

After she was diagnosed with Bipolar disorder, Gabriela Pereira decided she had to leave her dream job. Then she found PLF, and used it to create a business helping writers master their craft. Being in control of her business means she can operate on her own schedule, even on days when her health is a challenge. Listen to Gabriela’s inspiring story here.

Improving Life for Women in Zimbabwe and Beyond
Thembi Bheka arrived in Canada with just $5 in her pocket after leaving an abusive relationship in her native Zimbabwe. She knew nothing about online marketing when she discovered PLF, and launched her first course in just six months. Now she’s empowering women in Africa and teaching people about real estate investing. And she recently celebrated her first six-figure launch!

From Hobby to Six-Figure Business… in One Year
Anne LaFollette was close to retiring from her longtime corporate job… and then she was laid off. She signed up for PLF, turned her pattern-making hobby into a business – and is about to cross the six-figure line just a year after her first launch.

Thirty-Something and Making Seven Figures Per Launch
Dylan Frost and his partners built a successful business selling physical products on Amazon. They developed a system for wholesaling products, and started teaching their method to other sellers. Using PLF, their first launch brought in $147,000 and each of the last four launches brought in more than $1 million. Dylan anticipates crossing the $10 million mark this year. Check out Dylan’s story here.

She’s Made Millions Training Dogs (and Their People, Too)
Susan Garrett was already a successful business owner, traveling the world teaching people how to train their dogs. But her schedule was exhausting and unsustainable. When she bought PLF, she was hoping to make enough to pay it off before the credit card statement came in and her husband found out. Her first launch made $27,000… but she didn’t stop there. Susan now does million dollar launches (in her dog training niche, without JV partners).

She’s Made Millions Training Dogs (and Their People, Too)
Pre-PLF, Elisha Celeste had been living in a tent. One year later, she’d collected a massive $400,000 from two launches – and moved into a house. Her specialty is helping people get rid of chronic pain… and she has far more impact, and income, from going online than she did after years in private practice.

To listen to the stories of these awesome business owners, visit this page.

I’d love to hear what you think.

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.