Tag Archives: product launch formula case studies

How To Use Product Launch Formula To Bulletproof Yourself

It’s been so cool to see how Product Launch Formula turned out to be a life-saver for so many people when Covid-19 turned the World upside down starting in 2019.

If the pandemic taught us anything, it was that we need to ensure our businesses are bulletproof because we can never again rely on the future to be the same as the past.

When governments shut down economies worldwide, thousands of business owners found themselves high and dry with no chance of surviving because they simply couldn’t make sales.

However some businesses not only survived but thrived because they were able to pivot to selling products and services online. And many used PLF to quickly change strategies and do extremely well.

Here’s some examples of people who used Product Launch Formula to grow their businesses through the pandemic:

Teaching the Next Generation of Coders… for a Projected $3MM
Taking a cue from his own children’s interest, Marek Brejl started teaching kids how to code. During the 2020 shutdowns, he turned to Product Launch Formula and quickly knocked out back-to-back launches for online coding camps. Within a month, Marek’s business brought in $200K, and his list continues to grow exponentially.

She Made Back Her Investment (and More) in 4 Days
When 2020 lockdowns forced Nicola Brown to cancel her in-person workshops on eco-friendly textiles, she started teaching online. But spending weeks on the road taking care of her relatives presented challenges. The 2021 Launch Masterclass™ showed her that she could leverage her existing content to create a thriving business – while working less. Nicola took a chance on PLF and did a “Quick Launch” (a type of launch covered in a PLF bonus). She made her investment back in just 4 days and went on to make $88K within the first three months of joining.

From Individual Product Launches to Sustainable (and Creative!) Business Model
Artist and educator Diane Bleck found an unexpected niche during the 2020 shutdowns – teaching her clients how to creatively transition their businesses to a virtual environment. PLF gave her a business model she could count on, and she’s used it to launch offers in three different businesses… and develop solid affiliate partnerships along the way. And it all happens while giving Diane the time to be the kind of mom she wants to be.

Teaching the Next Generation of Coders… for a Projected $3MM
Taking a cue from his own children’s interest, Marek Brejl started teaching kids how to code. During the 2020 shutdowns, he turned to Product Launch Formula and quickly knocked out back-to-back launches for online coding camps. Within a month, Marek’s business brought in $200K, and his list continues to grow exponentially.

From In-Person Services to Online Success in 2020
Covid meant that brain imaging expert Ettie Ben-Shabat could no longer work with her clients in person. She turned to PLF in order to bring her expertise online… and her first launch generated over $25,000. Now Ettie’s revolutionizing her field while helping therapists provide better rehabilitation services all over the world.

Beating Burnout — and Making A Real Difference
Roel Crabbe was working 40 weekends a year teaching shamanism in Belgium. He loved his work, but he was exhausted. When lockdowns cancelled hundreds of his events and kept everyone at home, he started receiving messages from people who needed his help more than ever. Initially hesitant to do a livestream, PLF gave Roel a “pathway to really listen to the community” while saving his business… and his sanity.

From COVID Shutdowns to 5-Figure Seed Launches… In the Stargazing Niche
Because of COVID, Gary Lintern could no longer conduct in-person, nighttime stargazing tours in his native Northern England. With his business under lockdown, he pivoted to Product Launch Formula. Gary quickly turned stargazing into a series of Seed Launches that rejuvenated his finances, allowed him to be home with his family, and made it possible to live life on HIS terms.

Doubling Down During a Pandemic and Paying Off Debt!
Dayna Abraham had JUST started her launch in March of 2020. Day one was off to a solid start… until Disney World announced they were shutting down. The NBA quickly followed suit, and the shutdown was on. By 5pm she’d called an emergency team meeting and retooled her whole approach. She pivoted to focus on serving, and kept launching… and brought in over $400K while helping hundreds of families through a global crisis.

Seed Launching His Way Out of £50K in Debt… in 2020!
Dylan Ayaloo has trained yoga teachers and run personal transformation programs for the last decade and found PLF right after the pandemic lockdowns started. His in-person business model took a big hit, so he embraced online business in a big way… and it’s really paid off, helping him not only create new offers and bring in more revenue, but also have people writing in asking for personal coaching

40 Cancelled Speaking Engagements Led Him to Launch…
Elliott Connie is a psychotherapist who teaches other psychotherapists how to do Solution Focused Brief Therapy (SFBT). Over the years he’s built a sizable practice and traveled the country as an expert speaker. He started launching back in 2016, but it all came together in March of 2020 after the pandemic led to a string of speaking cancellations. So went all in and generated more than $50K!

She Had to Change Her Plans and Create a New Business Model on the Fly…
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people… and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!

First He Bought a Car, Then He Bought a Coffee Shop
Ray’s been using PLF since 2005. After using PLF to get more clients, copywriter Ray Edwards later used it to sell a writing course. He tripled the results of his previous launch… and then doubled that number again the next time. Ray also owns a coffee shop. While other businesses were shutting down last spring because of the pandemic, he used PLF principles to keep people showing up – and engineered his two most profitable months ever.

No Expenses and 3X the Profit – Working from Home
As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by the global health crisis, he knew it was time to transition to virtual events. Using PLF to launch his first one, he made $39,000… far more than the $12,000 he used to net in person. The best part? Being home with his family!

These are just some of the dozens of Case Studies Jeff Walker has to show how effective and versatile Product Launch Formula can be. Yes it takes work, but what in business doesn’t? And as you can see from the results above, it’s sure worth it.

Check out these and the rest of the product Launch Formula Case Studies here.

I know you’ll find them fascinating.

Warm regards,

Rocky Tapscott

P.S. The Case Studies page will only be available for a few days so check them out now while you can.

P.P.S. If you’d like to register for one of my regular Product Launch Coaching calls where we cover numerous ways to increase your Launch sales, just let me know by getting in touch here and I’ll get back to you with the details.

Talk soon!

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow YOUR business:

1. This Puts Cash In The Bank Today For When You Don’t Have Time For A Product Launch
A Product Launch can take a lot of time and energy, and can only be used a few times a year so you don’t burn out your email list. But people’s desire to buy always exceeds our ability to make offers to them. This simple marketing campaign can be used over and over again to extract cash from your list multiple times a month. Click Here

2. You Must Have A Responsive Email List If You Want A Profitable Launch
Building an email list is critical if you plan on doing a launch for your product, service or business. List Warrior will show you a proven way to use free software to build a responsive list of prospects who are ready to buy from you during your launch. Click Here.

3. The Hottest New Lifestyle Business Idea For Overwhelmed Business Owners
Having a lifestyle business could be the holy grail for most people. As best selling author and wealth coach Robert Kiyosaki says, “The poor and middle class work for money. The rich spend their time and money creating income producing ASSETS, which then fund their expenses.” And THIS is how many of them do that. Click Here.

4. Work With Me 1 On 1.
If you’d like to work directly with me to hatch some super profitable campaigns for your business… just send me a message and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

And don’t forget to check this out ????

How to Earn $20 in 20 Minutes With Any Topic, Niche or Hobby

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website.

Will Product Launch Formula Work For My Market?

Product Launch Formula Case StudiesOver the years a lot of people have asked me if I think Jeff Walker’s Product Launch Formula will work for THEIR business. The truth is after thousands of people have used PLF to launch and grow their businesses, there probably isn’t a market it hasn’t worked in.

As long as you live in a country where commerce is well regulated and the market is free of overarching government control, and products and services are being purchased and sold by willing buyers and sellers, Product Launch Formula will likely work for you.

It’s been so successful in so many countries and markets that Jeff has amassed a huge collection of Case Studies from all kinds of people who are happy to share their successes and failures with the rest of us.

For the next couple of days, you can check out a bunch of Product Launch Formula Case Studies showing you what’s possible if you apply the process to your business.

I’ve watched quite a few of these Case Studies over the years and the number of ways people have used the formula is simply astounding. I’m sure you’ll find them just as inspiring as I have.

Check out the Product Launch Formula Case Studies here (only for the next couple of days).

Warm regards,

Rocky Tapscott
Product Launch Strategy

Please Note: I’m privileged to be one of Jeff Walker’s affiliate partners. That means if you end up joining me in his Product Launch Formula program, I might receive a referral commission at no extra cost for you.

12 Product Launch Formula Case Studies For Inspiration

One of the most inspirational things about Jeff Walker’s Product Launch Formula launch every year is the part where he shares a bunch of Case Studies from current PLF owners showing us what’s possible.

Note: And by the way, if you are looking for a Product Launch Formula Bonus that includes personal 1:1 coaching to actually help you to succeed with PLF, you can learn more here.

Does this sound like you or someone you know?

You have this thing you love doing, and you could talk about it all day long.

People often say you should write a book or teach a course, but you don’t know where to start.

Well, you could start teaching online by creating an information product and launching it using Product Launch Formula before Christmas.

You might be surprised by the kinds of things you can teach online… just take a look at some of these success stories:

Drawing Far More Than Stick Figures… and Making Six Figures!
Sandra Angelo made a name for herself teaching aspiring artists to quickly go from “no talent” to “amazing”. Then a fire obliterated her San Diego home… along with all her art and instruction materials. Product Launch Formula® helped Sandra not just rebuild her business, but to make it virtually indestructible.

From Scrappy Seed Launches to a Full-Blown Business
Dorothy Holtermann went through some tough times, losing her livelihood and home while her health fell apart. In her 50s, she turned everything around and wrote a book which got some attention, but not enough to pay the bills. Dorothy discovered PLF and decided to use it to promote her “Birth a Book” program. She did her launches using just her phone and social media, and wound up creating an amazing, multi-faceted business.

He Doubled His Income… Working Only 10 Hours a Week
Zach Tolan was a private music tutor. He loved it… but to earn $5,000 a month, he drove over 4,000 miles, had nearly 250 appointments, and worked 70 hours a week. Forced online by COVID, Zach used PLF to launch virtual group piano lessons. The result? More than double his old income… while working only 10 hours a week from home.

From 1 Sale in 4 Months to 20+ Launches Per Year
Eva Smith has taught yoga teachers since 2008, and her first (pre-PLF) launch netted a single sale in 4 months. Then she discovered PLF and grew her business from nothing to $100K in the first year… and now has grown her business to a consistent $1MM in revenue. She now does 20-30 launches a year and says, “Every time we launch, we grow!”

She Had to Change Her Plans and Create a New Business Model on the Fly…
Janna Morishima had just started her brand new business as a literary agent in January of 2020. In March, she was seriously considering getting a new job when she suddenly remembered learning about Jeff and PLF. She went all in and grew a small list of 150 people… and when she made her first offer, she had 27 sign up, netting almost $24K for her very first launch!

$36K from Teaching People How to Start a Shed-Building Business
John Fealy already had a successful business building sheds for people. He realized his system might be super valuable for other would-be shed builders… so he decided to launch. In March of 2020, he made his first offer to his tiny list and got 22 people to sign up. Now he’s got TWO successful businesses… and his students are starting their own, too!

5X More per Launch than Before – in the B2B Market
Laura Brandenburg helps people start careers as business analysts. She was doing $20,000 launches on her own before she joined PLF… but just a few months after starting the program, she had a $96,000 launch.These days, six-figure launches are the norm. One big surprise? How much her B2B, numbers-oriented clients respond to the emotional triggers PLF teaches.

“Sale after sale kept coming in…”
Shaman and personal development expert Linda Fitch loves helping people become their best selves, but felt limited as an in-person practitioner. After discovering PLF, she’s been able to offer more content… spend more time teaching and serving her tribe… and her list has grown 250%.

On Track for Seven Figures – Teaching Artists About Business
Artist Matt Tommey helps other artists make more money. He was ecstatic when he made $11,000 in his first year selling courses… but that was before he knew about PLF. Since 2016, Matt’s business has grown more than 75X, and he now has plenty of time to pursue his own artistic passions.

No Expenses and 3X the Profit – Working from Home
As a personal development coach and speaker, Robb Zbierski used to travel 3 months a year. When he was sidelined by Covid lockdowns, he knew it was time to transition to virtual events. Using PLF to launch his first one, he made $39,000… far more than the $12,000 he used to net in person. The best part? Being home with his family!

Layering PLF On Top of a Successful “In-Person” Business
Simon Zutshi ran what was already a successful real estate investment education business built around live events. In 2006, his team used PLF to launch a $5,000 mastermind program and 50 people signed up in the first hour. Today, Simon uses PLF to market a series of online real estate investing programs that boost his revenue by more than a million dollars a year.

Exponential Gains with Every Launch (and 8900% More Opt-ins)
An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

And that’s just the start… there are dozens and dozens of stories on this page to help inspire you and show you what’s possible.

I’m sure you’ll find somebody you can model for yourself.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

My Business Is Different. Will Product Launch Formula Work For Me?

A lot of people naturally have questions about Jeff Walker’s Product Launch Formula and whether it really works. After all, it’s a big investment of time and money, and we want to make sure we aren’t wasting either.

And the fact is… yes it works extremely well.

But rather than blab on about all the ways PLF could help you launch and grow your own business, how about I share a few success stories?

When you get to the Case Studies page, you can sort them by choosing the Category you’re interested in by clicking on the link at the top right hand side of the page (see screen shot below).

Product Launch Formula Case Studies

OK, here’s just a few examples of how people are using PLF in real life (most of these have turned out to be life-changing):

Drawing Far More Than Stick Figures… and Making Six Figures!

Sandra Angelo made a name for herself teaching aspiring artists to quickly go from “no talent” to “amazing”. Then a fire obliterated her San Diego home… along with all her art and instruction materials. Product Launch Formula helped Sandra not just rebuild her business, but to make it virtually indestructible.

From In-Person Services to Online Success in 2020

Covid meant that brain imaging expert Ettie Ben-Shabat could no longer work with her clients in person. She turned to PLF in order to bring her expertise online… and her first launch generated over $25,000. Now Ettie’s revolutionizing her field while helping therapists provide better rehabilitation services all over the world.

From Tenure Track to Launch Life… Teaching Personal Training for Dogs!

Erica Boling was a tenured professor at a prestigious university… she expected to stay in her position until retirement, and she definitely never saw herself as a businessperson. But it turned out that her tenured position ended up hindering her side business of helping dogs stay healthy, and PLF showed her another path. Erica’s first PLF launch, a certification program, brought in $30K. She thought it was a fluke… except her subsequent launches kept doing better and better. Now she’s quit her position and moved to her dream home.

Beating Burnout — and Making A Real Difference

Roel Crabbe was working 40 weekends a year teaching shamanism in Belgium. He loved his work, but he was exhausted. When lockdowns cancelled hundreds of his events and kept everyone at home, he started receiving messages from people who needed his help more than ever. Initially hesitant to do a livestream, PLF gave Roel a “pathway to really listen to the community” while saving his business… and his sanity.

Seen enough? Check out the PLF Case Studies page here.

A Year’s Worth of Income from a Single Launch

Gina Dunham fell in love with pattern making as a student at the Fashion Institute of Technology, but she always felt like an entrepreneur at heart. Enter PLF. Leveraging her large following on social media, Gina launched in March 2020 and brought in $23,800 — more than she was making in a typical year.

From Scrappy Seed Launches to a Full-Blown Business

Dorothy Holtermann went through some tough times, losing her livelihood and home while her health fell apart. In her 50s, she turned everything around and wrote a book which got some attention, but not enough to pay the bills. Dorothy discovered PLF and decided to use it to promote her “Birth a Book” program. She did her launches using just her phone and social media, and wound up creating an amazing, multi-faceted business.

At Age 32, She Finally Took a Summer Break

Painter Emily Jeffords knew how to make money with her art, but selling digital courses was another story. Learning to launch gave her the freedom to travel with her family while showing other artists how to make a living. Her audience kept asking for more, leading Emily to launch a membership that gives her the kind of income security many artists only dream of.

Needlepointing Her Way to $300K

When her husband suffered a medical crisis, Ellen Johnson closed her brick and mortar needlepoint and knitting store. After he recovered, she was ready to get back in business and used PLF to find out what her audience really needed (and wanted to buy!). Ellen’s online business has seen tremendous growth with each launch, putting her on track to earning over $300,000 this year.

Four Months of Earnings in a Week… in the Video-Gaming Niche

Living in the poorest area of Ventura, California, Ryan Kingslien dreamed of being an artist. He developed his skills in the gaming arts industry and took a corporate job, but knew his path to security meant blazing his own trail. So he set out to teach other game artists… and discovered Product Launch Formula. Ryan’s first launch brought him four months of earnings in one week. Today, he’s on the cusp of a seven-figure business.

Seed Launching Her Way to a Blossoming Business In Two Languages

Ida Andersen Lang’s life in Denmark always centered around the arts and working on her own. She’d had a little success selling drawing and painting courses to her small Danish audience… until she discovered PLF. A recent Seed Launch boosted her sales big-time and helped her establish a new English-speaking audience for her programs. Ida’s recipe for success? Provide a lot of value… and follow the Formula.

From COVID Shutdowns to 5-Figure Seed Launches… In the Stargazing Niche

Because of COVID, Gary Lintern could no longer conduct in-person, nighttime stargazing tours in his native Northern England. With his business under lockdown, he pivoted to Product Launch Formula. Gary quickly turned stargazing into a series of Seed Launches that rejuvenated his finances, allowed him to be home with his family, and made it possible to live life on HIS terms.

Check out Gary’s Case Study along with the other people’s here.

They Fired Their Launch Expert — and Business Skyrocketed

Eleanor Mann and Emma Johnson are breathworkers who help people improve their parenting skills. They hired someone to run their campaigns, but didn’t make enough to stay afloat. With only a month’s worth of expenses left in the bank, they decided to try PLF… and raked in $277,000 in 10 months. It’s a far cry from the days when Eleanor made $50,000 in a year and Emma was a stay-at-home mom. They’re able to serve a much larger global audience now, too.

$1.2 Million in Sales in Under 18 Months After Starting with a List of Zero

Mitch de Mestre ran two successful fitness centers in Australia for folks 55 and older… until COVID shut it all down. He turned to PLF and created an online fitness program with the goal of saving his business and keeping his team employed — and it worked beautifully. His first launch generated six figures and grew his list from zero to 20,000. Less than 18 months later, he’s generated more than $1.2 million in revenue.

Teaching People to Mix Music… to the Tune of Triple the Sales

Bobby Owsinski was a touring musician and studio producer who started writing books about his craft, but he felt like something was missing. Finding PLF rocked his world. His courses started generating 3X more revenue, then 5X, and business has only grown from there. In a “crowded” market with so much free information, Bobby’s found a way to strike a chord with his audience… and he feels confident asking for the sale.

Therapists Helping Therapists… and Improving Countless Lives

Kelly Higdon and Miranda Palmer are both therapists who are passionate about their work — and about helping other therapists. They started launching in 2010… but it wasn’t until they used PLF in 2019 that they had their first six-figure launch. Two years later, they’ve got a seven-figure business with a virtual support team. They still find helping other therapists the most rewarding part of their work… though being able to spend lots of time with their kids is pretty great too!

From Food Stamps and an Eviction Notice to $158K in Launches

Belah Rose had a popular global podcast that was all about couples sex and intimacy, but it didn’t generate income. And her intimacy coaching service couldn’t cover her bills. In January 2020, she did her first PLF launch and earned $9K. Subsequent launches have raised her online revenue to $158K… and brought intimacy back to hundreds of marriages.

From Dreaming of Freedom to Sailing the Pacific… in Just 4 Years

Chris SD dreamed of a lifestyle of freedom as he struggled to start an online music studio and pay medical bills. He diligently followed PLF and launched a program teaching musicians how to license their music for film and TV. Chris’s $1,300 Seed Launch in 2016 led to a seven-figure business by 2020… more than enough to buy the new sailboat that gives him the freedom he craved.

He Doubled His Income… Working Only 10 Hours a Week

Zach Tolan was a private music tutor. He loved it… but to earn $5,000 a month, he drove over 4,000 miles, had nearly 250 appointments, and worked 70 hours a week. Forced online by COVID, Zach used PLF to launch virtual group piano lessons. The result? More than double his old income… while working only 10 hours a week from home.

Layering PLF On Top of a Successful “In-Person” Business

Simon Zutshi ran what was already a successful real estate investment education business built around live events. In 2006, his team used PLF to launch a $5,000 mastermind program and 50 people signed up in the first hour. Today, Simon uses PLF to market a series of online real estate investing programs that boost his revenue by more than a million dollars a year.

And that’s just the start… there are over 80 stories on the Launch Masterclass concierge page to help inspire you and show you what’s possible. 

You can see all these PLF Owners’ stories here.

Check them out and see how people just like you are creating wealth and success using the Product Launch Formula to start and grow their businesses.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

One Last Opportunity To Check Out The Product Launch Formula Case Studies

Because it’s the Cart Close day for the Product Launch Formula launch and there are sooooo many people making the final decision on joining PLF, I just wanted to be sure you knew about the Case Studies page I posted earlier this week.

It’s got over 60 incredible Case Studies from every kind of niche or market you can imagine.

There’s coaching and consulting… hobbies… physical products… professional services… business-to-business… artwork… wellness… and so many more.

People were super-inspired by these stories.

Jeff has had thousands of comments on the ones we showed during the live broadcasts…

Plus — the page has a really cool drop down menu, so you can filter the Case Studies by category (and there is a buy button on that page).

And while I think they’re ALL amazing, this is a great way for your fence sitters to save time and find something specifically relevant to them when there’s only hours left before the cart closes.

Here’s your link to the Case Studies page.

I hope you find these stories as inspirational as I did,

Warm regards,

Rocky

P.S. As a Product Launch Formula owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

Here’s Some Inspirational Product Launch Formula Case Studies

If you’ve ever wondered about if Jeff Walker’s Product Launch Formula program is right for you, checking out these 45 amazing Case Studies will be a great way to invest a couple of hours in your business.

The people in these case studies are working in all kinds of markets and niches from personal finance to selling fish, teaching people to scream (really!!) and marketing advice for accountants. The diversity is astounding.

And they came into Jeff’s PLF World with radically different levels of experience, from not even having a website for their business to being an accomplished online entrepreneur.

You’ll find some incredible stories, and I think they’ll help you see the potential Product Launch Formula offers for you to grow your business regardless of the virus, or government shutdowns, or people being locked inside for hours every day.

Click here to take a look, and click on any of the images on this page to watch the full case study.

These truly are inspirational. I hope you enjoy them.

Warm regards,

Rocky

24 New Product Launch Formula Case Studies

Since Jeff Walker released his original Product Launch Formula in 2007, literally thousands of people have used the PLF process to make MILLIONS of dollars for themselves and their families.

Here’s another 24 inspirational Case Studies from some of the most obscure niche markets  you can learn from and model for your own business.

Let’s take a look…

Not Just Six Figures – He Gets Daily Fan Mail
Luis Carlos Flores and his wife are psychotherapists who help Latin American parents become great parents. They put together their first launch in just 3 weeks, netting 130 new students in 10 days. Six-figure launches are now the norm, even though their Latin American market doesn’t usually buy online. But the best part is the daily thank you notes from happy clients…

A Doctor Launching Physical Products
Dr. Karen Leggett helps women keep their hormones balanced. Burnt out from long hours and paperwork, she did her first Seed Launch with no list and no product. Now she makes $30,000 a month selling her physical products – and she loves launches. Karen has another doctor manage her busy private practice, while she runs her online business and travels with her husband in their RV.

B2B Launch and Seven Figures from a Tiny Email List
Renee Fink has a B2B business in the “employer records” industry. Faced with an ill business partner and the company losing money fast, she turned to PLF. Renee’s second launch led to a seven-figure contract… from an email list of just 1,000 names that she’d built from scratch, without spending any money on advertising.

After 11 Years, Launching Helped Double Her Business
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK… but not really growing. And then she started using PLF… and the results were dramatic.

First She Launched… Then She Bought a House
Kara Andretta helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.

Launching Her Way Around the World
Polly Alexandre is a coach who helps people with their “money blocks”. Her first launch brought in over $51,000 dollars… which snowballed into another launch and then a mastermind event. From just one launch Polly made an astounding $531,170… all while globetrotting between London, Ibiza, and Los Angeles.

The B2B Launch – $700k (and $400K More in the Pipeline)
Craig Peterson is a computer engineer who sells very high end B2B networking and computer security hardware, software, and services. He recently sold $700,000 from his launch… with another $400,000 in the pipeline.

Exponential Gains with Every Launch (and 8900% More Opt-ins)
An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

He Put His Non-Profit in the Black… For Good
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

$11,500 for a Product that Didn’t Exist (Yet)
Kat and Jason O’Neill are in the cannabis industry. Their first Seed Launch brought in $11,500… and that was technically before their course even existed, which means they got paid to create the course! Now after doing their Seed Launch, they know so much more about their audience, and they’ve got ideas for a bunch of cool new products.

126% of Her Launch Goal – In the First Hour
Sylvie wasn’t sure what she wanted to launch, so she did a launch for her painting instructor. She beat her goal of 30 sales, making 68 sales in just the first hour of the launch – and eventually pulling in $200,400. Sylvie is already planning her next launch.

Single Mom Multiplies Her Income by Staying Home
Tanya Charlotte Targett had a great income, but her business was unleveraged. She had to travel constantly – her health suffered and she was away from her daughter far too much. Then PLF transformed her business…

Former Fitness Skeptic Makes $94,000 from Her Health and Wellness Launch
Oonagh Duncan runs a business called Fit Feels Good. She’d been making offers every month for more than a year to a dwindling list. She was starting to get worried about business sustainability when she came across PLF. Her most recent launch is on track to generate $94,000, and her clients are not only losing weight… they’re going out into the world and transforming their lives. Check out her case study on this page.

Surpassing His Goal with a Seed Launch – and Broadening His Impact
Eric Goll had figured out how to help his family navigate daily life with his sister’s disability… but would it sell? Eric did a Seed Launch to find out – and starting with no list or product, he surpassed his goal by 65%. His new goal? Helping 100,000 families affected by intellectual and developmental disabilities live life to the fullest.

Doubling in Size with Every Launch
Feng shui expert Patricia Lohan had already launched on her own and saw modest results… but then she discovered PLF and her numbers really took off. Her first PLF-style launch brought in the equivalent of her annual salary at her last job. These days, Patricia is nearly doubling her list and her profits with every launch.

Launching Online Grew Her Brick-and-Mortar Business
Dr. Julie Helmrich practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

One Launch… 180 people… $15,000
Ross Grant teaches actors about high performance… he had a blog, but he wasn’t making any money. In fact, he was losing money with his blog every month. Then he did a PLF launch and made $15,000 from a list of 180 people…

13 Years of Launches and It Keeps Working
Valerie Young trains career coaches who help their clients make a living without having to rely on traditional jobs. She has an unusual perspective within her niche, and she’s done super-well with it. Over the past 13 years, Valerie has done numerous launches for different products… consistently bringing in $50,000 to $90,000 every time she launches.

Tiny Niche + Tiny Market = Six Figure Launches
Des and Micheal O’Neill have a business consulting practice with accountants in Ireland. Their first launch using Product Launch Formula did 180,000 Euros and completely transformed their business… and that’s just the start of their story. Check out Des and Micheal’s case study to see how even the tiniest niche can be a huge winner with PLF

Launching Her Artwork from the Road… in an RV
Debbie Arambula is the “Heart Artist” – she paints hearts, and she’s very successful at it. This is how she uses Product Launch Formula to sell her paintings and prints…

Former Technophobe Turns Serial Launcher, Making Tens of Thousands
Kami McBride started from scratch (a few years ago she didn’t even have a cell phone), and she’s now done four PLF launches in the last year – and three of them have done more than $10,000 in sales…

10X the Sales with Product Launch Formula
Jason Miles and his wife Cinnamon had a very small business selling doll clothes – then they used Product Launch Formula to multiply their results by 10x…

His Membership Site Went from Stagnating to Skyrocketing…
Troy Dean had a successful membership site, but was frustrated because his business was stuck – and he couldn’t figure out how to grow it. Then he got PLF and put it to work – and four launches later he’s built his business to the seven-figure level…

You can hear all of their stories for yourself here.

Warmest regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.

More Inspirational Product Launch Formula Case Studies

The Product Launch Formula case studies from Jeff Walker I shared yesterday are actually just the tip of the iceberg. Here are some more examples of how normal everyday people have used PLF to change their lives…

Her Paintings Sell for $12,000 Each – and Her Courses are Always Full
Mary Gilkerson is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before PLF, she brought in a pretty respectable $12,000… but after PLF, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using PLF to sell her paintings for up to $12,000 each!

A Year’s Worth of Seafood Sales – in a Week
As a farmer, Blaine Hitzfield wasn’t sure if PLF would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days – double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef… and the numbers were just as crazy.

Designing Fabric… and $342,000 in Her First Launch
I’ve probably done over a hundred Case Studies… and Bonnie Christine’s story is one of the most amazing. Her market is designing fabric and wallpaper… and her first launch did $342,000! And she didn’t stop there… Check out her incredible story on this page.

Musician Making More (and Working Less) as a Stay-at-Home Dad
Keyboardist Michael Walker loved touring and interacting with his audience… but he wanted to be home with his bride and start a family. Now he helps other musicians grow their fan bases and tour profitably. Starting with no list, Michael now has a sales funnel that has made $30,000-$50,000 a month – every month – since he started 18 months ago. And he has plenty of time to enjoy his toddler son.

More Than Enough for a Box of Wine…
Dayna Abraham started a parenting blog with the hope she’d be able to earn enough to pay for a box of wine. With PLF, she’s made more than enough for that wine – she’s raked in enough to fulfill her dream of opening a school! Her first launch made her over $16,000… her next one brought in $71,000… and the one after that brought in a staggering $209,000.

Helping People in the Bedroom – From Her Own Living Room
Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000.

First Launch $2k, Second Launch $90k… Teaching Yoga in Italian
Max Guidi teaches yoga courses online for the Italian market. After planning and executing his Seed Launch in just a week (and making a respectable $2,000 for his effort), he launched his course again… and it brought in around $90,000. Max now helps to train both students and yoga teachers all over the world and is currently developing an online yoga school.

Teacher Launches While 7 Months Pregnant – $300k in 4 Months!
Busy mom-of-four Kayse Morris planned her first launch while she was 7 months pregnant. She met her launch goal of $25,000 in just a few hours… and her first two launches brought in more than $300,000 in less than 4 months. Kayse’s market? Showing teachers how to sell their lesson plans online.

After an Accident, He More Than Replaced His Income
Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found PLF, and it changed everything in his business…

Six Figures from Teaching People to Scream
David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started.

Accountant Quits His Job and Makes $220,000
Erik was not sure what he wanted to sell at first… but he knew he was ready for something different after 26 years as an accountant. He found a surprisingly hungry audience and did his first launch, bringing in $10,000 before even creating his product. In just 10 months after starting his online business, Erik made $220,000 in revenue (and is already planning his second launch).

From $5,000 to $68,000 – for the Exact Same Product!
Bill O’Hanlon had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

Starving Artist? More Like Seven-Figure Artist
Nicholas is a fine-art artist who has led offline workshops to teach people how to paint. Then he used PLF to bring his workshop online – he started from scratch and his first launch did over $400,000 in sales. And he followed that up with another launch that made around the same.

Stable Cash Flow for Her Seasonal Business
Shelley Brander had a successful brick-and-mortar yarn store… but it suffered every year with the seasonal swings of the market. Then she went online with PLF, and it changed everything in her business (and her life)…

To listen to the stories of these awesome business owners, visit this page.

I’d love to hear what you think.

Warm regards,

Rocky Tapscott

Disclaimer: If you purchase PLF through my affiliate link I may receive a referral fee from Jeff Walker, however you will pay no more to purchase the program through me than if you went directly to the Product Launch Formula website. If you would like my personal help as you create your first launch using the PLF process, check out my PLF Bonus offer here.