Tag Archives: product launch formula case studies

24 New Product Launch Formula Case Studies

Since Jeff Walker released his original Product Launch Formula in 2007, literally thousands of people have used the PLF process to make MILLIONS of dollars for themselves and their families.

Here’s another 24 inspirational Case Studies from some of the most obscure niche markets  you can learn from and model for your own business.

Let’s take a look…

Not Just Six Figures – He Gets Daily Fan Mail
Luis Carlos Flores and his wife are psychotherapists who help Latin American parents become great parents. They put together their first launch in just 3 weeks, netting 130 new students in 10 days. Six-figure launches are now the norm, even though their Latin American market doesn’t usually buy online. But the best part is the daily thank you notes from happy clients…

A Doctor Launching Physical Products
Dr. Karen Leggett helps women keep their hormones balanced. Burnt out from long hours and paperwork, she did her first Seed Launch with no list and no product. Now she makes $30,000 a month selling her physical products – and she loves launches. Karen has another doctor manage her busy private practice, while she runs her online business and travels with her husband in their RV.

B2B Launch and Seven Figures from a Tiny Email List
Renee Fink has a B2B business in the “employer records” industry. Faced with an ill business partner and the company losing money fast, she turned to PLF. Renee’s second launch led to a seven-figure contract… from an email list of just 1,000 names that she’d built from scratch, without spending any money on advertising.

After 11 Years, Launching Helped Double Her Business
Cathy Hay has a membership site where she teaches people how to make beautiful, historically accurate corsets. She started the site long ago, and sales were OK… but not really growing. And then she started using PLF… and the results were dramatic.

First She Launched… Then She Bought a House
Kara Andretta helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.

Launching Her Way Around the World
Polly Alexandre is a coach who helps people with their “money blocks”. Her first launch brought in over $51,000 dollars… which snowballed into another launch and then a mastermind event. From just one launch Polly made an astounding $531,170… all while globetrotting between London, Ibiza, and Los Angeles.

The B2B Launch – $700k (and $400K More in the Pipeline)
Craig Peterson is a computer engineer who sells very high end B2B networking and computer security hardware, software, and services. He recently sold $700,000 from his launch… with another $400,000 in the pipeline.

Exponential Gains with Every Launch (and 8900% More Opt-ins)
An urban farmer, Stacey Murphy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

He Put His Non-Profit in the Black… For Good
Rob Schwarz runs a non-profit that trains therapists and healers. Despite having a ton of great assets and trainings, the non-profit was struggling. And facing his second straight year of losses, he wondered if he would have to close the doors and shut down the business. Then he discovered PLF and put it to work. He’s done $1.2 million in launches since 2015… impacting thousands and securing a bright future for his non-profit.

$11,500 for a Product that Didn’t Exist (Yet)
Kat and Jason O’Neill are in the cannabis industry. Their first Seed Launch brought in $11,500… and that was technically before their course even existed, which means they got paid to create the course! Now after doing their Seed Launch, they know so much more about their audience, and they’ve got ideas for a bunch of cool new products.

126% of Her Launch Goal – In the First Hour
Sylvie wasn’t sure what she wanted to launch, so she did a launch for her painting instructor. She beat her goal of 30 sales, making 68 sales in just the first hour of the launch – and eventually pulling in $200,400. Sylvie is already planning her next launch.

Single Mom Multiplies Her Income by Staying Home
Tanya Charlotte Targett had a great income, but her business was unleveraged. She had to travel constantly – her health suffered and she was away from her daughter far too much. Then PLF transformed her business…

Former Fitness Skeptic Makes $94,000 from Her Health and Wellness Launch
Oonagh Duncan runs a business called Fit Feels Good. She’d been making offers every month for more than a year to a dwindling list. She was starting to get worried about business sustainability when she came across PLF. Her most recent launch is on track to generate $94,000, and her clients are not only losing weight… they’re going out into the world and transforming their lives. Check out her case study on this page.

Surpassing His Goal with a Seed Launch – and Broadening His Impact
Eric Goll had figured out how to help his family navigate daily life with his sister’s disability… but would it sell? Eric did a Seed Launch to find out – and starting with no list or product, he surpassed his goal by 65%. His new goal? Helping 100,000 families affected by intellectual and developmental disabilities live life to the fullest.

Doubling in Size with Every Launch
Feng shui expert Patricia Lohan had already launched on her own and saw modest results… but then she discovered PLF and her numbers really took off. Her first PLF-style launch brought in the equivalent of her annual salary at her last job. These days, Patricia is nearly doubling her list and her profits with every launch.

Launching Online Grew Her Brick-and-Mortar Business
Dr. Julie Helmrich practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

One Launch… 180 people… $15,000
Ross Grant teaches actors about high performance… he had a blog, but he wasn’t making any money. In fact, he was losing money with his blog every month. Then he did a PLF launch and made $15,000 from a list of 180 people…

13 Years of Launches and It Keeps Working
Valerie Young trains career coaches who help their clients make a living without having to rely on traditional jobs. She has an unusual perspective within her niche, and she’s done super-well with it. Over the past 13 years, Valerie has done numerous launches for different products… consistently bringing in $50,000 to $90,000 every time she launches.

Tiny Niche + Tiny Market = Six Figure Launches
Des and Micheal O’Neill have a business consulting practice with accountants in Ireland. Their first launch using Product Launch Formula did 180,000 Euros and completely transformed their business… and that’s just the start of their story. Check out Des and Micheal’s case study to see how even the tiniest niche can be a huge winner with PLF

Launching Her Artwork from the Road… in an RV
Debbie Arambula is the “Heart Artist” – she paints hearts, and she’s very successful at it. This is how she uses Product Launch Formula to sell her paintings and prints…

Former Technophobe Turns Serial Launcher, Making Tens of Thousands
Kami McBride started from scratch (a few years ago she didn’t even have a cell phone), and she’s now done four PLF launches in the last year – and three of them have done more than $10,000 in sales…

10X the Sales with Product Launch Formula
Jason Miles and his wife Cinnamon had a very small business selling doll clothes – then they used Product Launch Formula to multiply their results by 10x…

His Membership Site Went from Stagnating to Skyrocketing…
Troy Dean had a successful membership site, but was frustrated because his business was stuck – and he couldn’t figure out how to grow it. Then he got PLF and put it to work – and four launches later he’s built his business to the seven-figure level…

You can hear all of their stories for yourself here.

Warmest regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

More Inspirational Product Launch Formula Case Studies

The Product Launch Formula case studies from Jeff Walker I shared yesterday are actually just the tip of the iceberg. Here are some more examples of how normal everyday people have used PLF to change their lives…

Her Paintings Sell for $12,000 Each – and Her Courses are Always Full
Mary Gilkerson is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before PLF, she brought in a pretty respectable $12,000… but after PLF, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using PLF to sell her paintings for up to $12,000 each!

A Year’s Worth of Seafood Sales – in a Week
As a farmer, Blaine Hitzfield wasn’t sure if PLF would work for his family’s business. But his wild-caught fish launch brought in $38,000 in 7 days – double the amount the farm would normally make on seafood in an entire year. He thought it was a fluke… until he did a launch for his grass-fed and pasture-raised beef… and the numbers were just as crazy.

Designing Fabric… and $342,000 in Her First Launch
I’ve probably done over a hundred Case Studies… and Bonnie Christine’s story is one of the most amazing. Her market is designing fabric and wallpaper… and her first launch did $342,000! And she didn’t stop there… Check out her incredible story on this page.

Musician Making More (and Working Less) as a Stay-at-Home Dad
Keyboardist Michael Walker loved touring and interacting with his audience… but he wanted to be home with his bride and start a family. Now he helps other musicians grow their fan bases and tour profitably. Starting with no list, Michael now has a sales funnel that has made $30,000-$50,000 a month – every month – since he started 18 months ago. And he has plenty of time to enjoy his toddler son.

More Than Enough for a Box of Wine…
Dayna Abraham started a parenting blog with the hope she’d be able to earn enough to pay for a box of wine. With PLF, she’s made more than enough for that wine – she’s raked in enough to fulfill her dream of opening a school! Her first launch made her over $16,000… her next one brought in $71,000… and the one after that brought in a staggering $209,000.

Helping People in the Bedroom – From Her Own Living Room
Vanessa Marin had a sex therapy business where she worked with clients on a one-on-one basis. She had a thriving business, but she thought she could help more people with an online business. She and her husband discovered PLF… and they’ve never looked back. Their first launch brought in $15,000… and their results grew from there. Their next launch did $45,000 and the one after that did $105,000.

First Launch $2k, Second Launch $90k… Teaching Yoga in Italian
Max Guidi teaches yoga courses online for the Italian market. After planning and executing his Seed Launch in just a week (and making a respectable $2,000 for his effort), he launched his course again… and it brought in around $90,000. Max now helps to train both students and yoga teachers all over the world and is currently developing an online yoga school.

Teacher Launches While 7 Months Pregnant – $300k in 4 Months!
Busy mom-of-four Kayse Morris planned her first launch while she was 7 months pregnant. She met her launch goal of $25,000 in just a few hours… and her first two launches brought in more than $300,000 in less than 4 months. Kayse’s market? Showing teachers how to sell their lesson plans online.

After an Accident, He More Than Replaced His Income
Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found PLF, and it changed everything in his business…

Six Figures from Teaching People to Scream
David Wu and Sean Johnson are passionate music fans who knew they enjoyed teaching, and knew their audience wanted something cool and unique. So they spent 3 months learning how to scream… and then created a training product to teach others. Their launch brought in six figures… and they’re just getting started.

Accountant Quits His Job and Makes $220,000
Erik was not sure what he wanted to sell at first… but he knew he was ready for something different after 26 years as an accountant. He found a surprisingly hungry audience and did his first launch, bringing in $10,000 before even creating his product. In just 10 months after starting his online business, Erik made $220,000 in revenue (and is already planning his second launch).

From $5,000 to $68,000 – for the Exact Same Product!
Bill O’Hanlon had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

Starving Artist? More Like Seven-Figure Artist
Nicholas is a fine-art artist who has led offline workshops to teach people how to paint. Then he used PLF to bring his workshop online – he started from scratch and his first launch did over $400,000 in sales. And he followed that up with another launch that made around the same.

Stable Cash Flow for Her Seasonal Business
Shelley Brander had a successful brick-and-mortar yarn store… but it suffered every year with the seasonal swings of the market. Then she went online with PLF, and it changed everything in her business (and her life)…

To listen to the stories of these awesome business owners, visit this page.

I’d love to hear what you think.

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.

“Will Jeff Walker’s Product Launch Formula Work For Me?”

Apparently throughout the Product Launch Masterclass, Jeff Walker has had quite a few questions from people asking about Product Launch Formula, and most of them are pretty much wondering whether it really works or not.

And the long and short of it is… yes it works.

But rather than talk about all the ways PLF could help you launch and grow your own business, how about I share a few success stories?

Jeff Noble:
Jeff teaches people about Fetal Alcohol Spectrum Disorders (FASD), which are the leading cause of developmental disabilities. Even though he’s not a doctor or therapist, he’s used launches to turn his passion into a global mission, and now travels the world to teach people how to cope with this misunderstood health condition.

Thembi Bheka:
Thembi arrived in Canada with just $5 in her pocket, after leaving an abusive relationship in her native Zimbabwe. She knew nothing about online marketing when she discovered PLF, and launched her first course in just six months. Now she’s empowering women in Africa and teaching people about real estate investing. And she just celebrated her first six-figure launch!

Oonagh Duncan:
Oonagh runs a business called Fit Feels Good. She’d been making offers every month for more than a year to a dwindling list. She was starting to get worried about business sustainability when she came across PLF. Her most recent launch is on track to generate $94,000, and her clients are not only losing weight… they’re going out into the world and transforming their lives.

Mary Gilkerson:
Mary is a painter who decided to take her experience teaching college-level art and use it to create an online course. Before PLF, she brought in a pretty respectable $12,000… but after PLF, her launch brought in $54,000. Now Mary’s online art courses are consistently full, and she’s selling more of her own work than ever before. AND she’s using PLF to sell her paintings for up to $12,000 each!

Luis Carlos Flores:
Luis and his wife are psychotherapists who help Latin American parents become great parents. They put together their first launch in just 3 weeks, netting 130 new students in 10 days. Six-figure launches are now the norm, even though their Latin American market doesn’t usually buy online. But the best part is the daily thank you notes from happy clients…

Dylan Frost:
Dylan and his partners built a successful business selling physical products on Amazon. They developed a system for wholesaling products, and started teaching their method to other sellers. Using PLF, their first launch brought in $147,000 and each of the last four launches brought in more than $1 million. Dylan anticipates crossing the $10 million mark this year… all before his 30th birthday.

Susan Garrett:
Susan was already a successful business owner, traveling the world teaching people how to train their dogs. But her schedule was exhausting and unsustainable. When she bought PLF, she was hoping to make enough to pay it off before the credit card statement came in and her husband found out. Her first launch made $27,000… but she didn’t stop there. Susan now does million dollar launches (in her dog training niche, without JV partners).

Dr. Julie Helmrich:
Julie practiced psychology in a traditional setting. She wondered if she could take her mental health training online. Her first launch brought in $17,000 – and her second launch, three times that. An unexpected bonus? Her brick-and-mortar practice is stronger than ever.

Erik Solbakken:
Erik was not sure what he wanted to sell at first… but he knew he was ready for something different after 26 years as an accountant. He found a surprisingly hungry audience and did his first launch, bringing in $10,000 before even creating his product. In just 10 months after starting his online business, Erik made $220,000 in revenue (and is already planning his second launch).

Kara Andretta:
Kara helps cake decorators run successful home businesses. She had a blog that got lots of readers, but very little revenue. In her first launch, Kara more than doubled her list and made $91,000.

Kami McBride:
Kami started from scratch (two years ago she didn’t even have a cell phone), and she’s now done four PLF launches in the last year – and three of them have done more than $10,000 in sales…

Jason Miles:
Jason and his wife Cinnamon had a very small business selling doll clothes – then they used Product Launch Formula to multiply their results by 10x…

Bill O’Hanlon:
Bill had a very nice business – but it was unleveraged. He was traveling three or four times per month, and his lifestyle suffered from his grueling travel schedule. So he created an online course to give himself time freedom. That course made $5,000. Then he got PLF and did a $68,000 launch with the very same course… and he was just getting started.

Ross Grant:
Ross teaches actors about high performance… he had a blog, but he wasn’t making any money. In fact, he was losing money with his blog every month. Then he did a PLF launch and made $15,000 from a list of 180 people

Stacey Murphy:
An urban farmer, Stacy was passionate about bringing healthy foods to the world. To expand her reach, she created an online course but couldn’t get much traction with her audience until she found PLF. Her first PLF launch brought in 3x the revenue of her solo launch. She doubled that with her second PLF launch, and her opt-ins have increased by an incredible 8,900%.

Barry Friedman:
Barry was a very successful entertainer. Then he had a mountain biking accident that left him unable to perform… and his business (and income) were dead in the water. Then he found PLF, and it changed everything in his business…

Tanya Charlotte Targett:
Tanya had a great income, but her business was unleveraged. She had to travel constantly – her health suffered and she was away from her daughter far too much. Then PLF transformed her business…

Troy Dean:
Troy had a successful membership site, but was frustrated because his business was stuck – and he couldn’t figure out how to grow it. Then he got PLF and put it to work – and four launches later he’s built his business to the seven-figure level…

Shelley Brander:
Shelley had a successful brick-and-mortar yarn store… but it suffered every year with the seasonal swings of the market. Then she went online with PLF, and it changed everything in her business (and her life)…

Debbie Arambula:
Debbie is the “Heart Artist” – she paints hearts, and she’s very successful at it. This is how she uses Product Launch Formula to sell her paintings and prints…

Nicholas Wilton:
Nicholas is a fine artist who has led offline workshops to teach people how to paint. Then he used PLF to bring his workshop online – he started from scratch and his first launch did over $400,000 in sales. And he followed that up with another launch that made around the same.

Des and Micheal O’Neill:
Des and Micheal have a business consulting practice with accountants in Ireland. Their first launch using Product Launch Formula did 180,000 Euros and completely transformed their business… and that’s just the start of their story.

As you can see, there’s a tone of proof that Product Launch Formula works in all sorts of markets.

If you’d like to hear these PLF owners stories for yourself, you can check them out on this page.

Chat soon,

Rocky Tapscott

“But Will Product Launch Formula Work For Me?”

Over the last few days, I’ve had a few questions from people about Jeff Walker’s Product Launch Formula and whether it really works.

And the long and short of it is… yes it does.

But rather than talk about all the ways PLF could help you launch and grow your own business, how about I share a few success stories so you can see the results other people have had?

From In-Debt to Adoption Using Launches

Amanda and Jonathan Texeira managed to save enough to pay off $24,500 in debt in less than 8 months. After that happened, they had people begging to learn how they did it. But life kept getting in the way… until Jonathan was suddenly laid off, and it was time to find another way to put food on the table. Their first launch brought in $6,000… and things kept getting better from there. More recently, one of their next launches made enough to pay for the high cost of adopting a child.

Foster Dad’s Discovery Has Helped Thousands of Families
Jeff Noble teaches people about Fetal Alcohol Spectrum Disorders (FASD), which are the leading cause of developmental disabilities. Even though he’s not a doctor or therapist, he’s used launches to turn his passion into a global mission, and now travels the world to teach people how to cope with this misunderstood health condition.

Overcoming All Odds to Do Her Own Thing 

After she was diagnosed with Bipolar disorder, Gabriela Pereira decided she had to leave her dream job. Then she found PLF, and used it to create a business helping writers master their craft. Being in control of her business means she can operate on her own schedule, even on days when her health is a challenge. Listen to Gabriela’s inspiring story here.

Improving Life for Women in Zimbabwe and Beyond
Thembi Bheka arrived in Canada with just $5 in her pocket after leaving an abusive relationship in her native Zimbabwe. She knew nothing about online marketing when she discovered PLF, and launched her first course in just six months. Now she’s empowering women in Africa and teaching people about real estate investing. And she recently celebrated her first six-figure launch!

From Hobby to Six-Figure Business… in One Year
Anne LaFollette was close to retiring from her longtime corporate job… and then she was laid off. She signed up for PLF, turned her pattern-making hobby into a business – and is about to cross the six-figure line just a year after her first launch.

Thirty-Something and Making Seven Figures Per Launch
Dylan Frost and his partners built a successful business selling physical products on Amazon. They developed a system for wholesaling products, and started teaching their method to other sellers. Using PLF, their first launch brought in $147,000 and each of the last four launches brought in more than $1 million. Dylan anticipates crossing the $10 million mark this year. Check out Dylan’s story here.

She’s Made Millions Training Dogs (and Their People, Too)
Susan Garrett was already a successful business owner, traveling the world teaching people how to train their dogs. But her schedule was exhausting and unsustainable. When she bought PLF, she was hoping to make enough to pay it off before the credit card statement came in and her husband found out. Her first launch made $27,000… but she didn’t stop there. Susan now does million dollar launches (in her dog training niche, without JV partners).

She’s Made Millions Training Dogs (and Their People, Too)
Pre-PLF, Elisha Celeste had been living in a tent. One year later, she’d collected a massive $400,000 from two launches – and moved into a house. Her specialty is helping people get rid of chronic pain… and she has far more impact, and income, from going online than she did after years in private practice.

To listen to the stories of these awesome business owners, visit this page.

I’d love to hear what you think.

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.