Category Archives: Traffic Generation

How To Attract People To Your Product Launch Using Social Media

Building relationships with your audience on social media, capturing their details on an email database, and then sending them to your Product Launch’s Pre Launch Content is a time-tested and proven way to make sales.

Having said that, it’s not always easy and there are plenty of traps. Here’s what we’ll cover in this post to help you optimise your results:

• Choosing Your Platforms
• Understand How Social Media Works
• Create Content That Intrigues People And Gets Clicks

Let’s jump in…

Choose Your Platforms

The first step is to choose which social media platforms you’ll focus on. The top options include:

• Facebook
• Twitter
• LinkedIn
• YouTube
• Instagram
• Pinterest

The idea is to focus on two or maybe three platforms that will be most beneficial to your business. You need to consider two things:

• Where does your audience congregate? This is the most important factor to consider when deciding which platforms to use. You’ll need to do some research such as finding out the key demographics of people on the various platforms, as well as looking at your competitors’ pages on these sites to see where they get the best results (shares, comments and other interaction).

• What type of content do you intend to post? For example, if you intend to post a lot of videos, then obviously YouTube should make your list. On the flip side, if you’re not interested in posting photos, then Instagram isn’t a good choice.

Once you know where you’re going to post, then move to the next step…

Understand How Social Media Works

While your newsletter is basically a monologue, social media is different because it works best when you create a dialogue with your followers. This means you can’t just blast out content and then ignore any interaction you receive. You need to be ‘social’ if you want to encourage people to engage and interact, and then interact directly with your followers.

This means doing things such as:

• Liking replies to your content.
• Replying to comments. (As your followers grow, you won’t be able to reply to everyone, but you should seek to post a few replies on every post.)
• Sharing/retweeting your follower’s content.

In other words, build relationships by engaging with your audience in a real dialogue (instead of a monologue).

Next…

Create Content That Gets Clicks

Now that you’re on the right platform and prepared to engage with your audience, the next thing you need to know is how to create content that gets clicks, shares, and comments. Take a look at these tips…

Give People What They Want

In order to figure out what they want, you’ll need to do some market research to find out what sort of content your audience tends to respond to the best. In addition to your regular market research (such as seeing what products people are buying), you’ll want to check out your competitors’ social media pages.

Pay attention to two things:

1. The general topic for the content. Do you see any sort of pattern? For example, if you’re in a dieting niche, do people tend to respond best to nutrition-related posts versus exercise-related posts?

2. The general format for the content. For example, does the audience seem to like memes? Videos? Infographics? Tips posts? Etc.

Next…

Ensure It’s a Quick Read Or View

People on social media don’t usually have time to read overwhelming pieces of content. That’s why you want to create content that people can read or view quickly, ranging from a meme that takes a second or two to read, to a video that perhaps takes two or three minutes (tops) to watch.

Craft an Enticing Title

People often decide whether to read or watch something based on the title, which is why you need to develop benefit-driven titles. If you can arouse curiosity, that’s good too. E.G., “The Conversion-Doubling Trick That Takes Just Two Minutes!”

Create Something Unique

People aren’t going to share your content or click through to your website if you’re sharing stuff that looks like every other piece of content on the web. That’s why you need to create something unique.

This can be as simple as sharing a unique story (such as an inspirational video), or even just a single little-known tip. It doesn’t have to be groundbreaking – it just needs to be somewhat uncommon.

Generate Positive Feelings

Content that goes viral and gets other interaction (such as likes, loves, cares and clicks) tends to generate emotion, especially positive emotion. A good goal is to create something that makes people say “Wow!” or “Awww!” or “That’s heartwarming!” or “That’s awesome!”

Encourage People to Interact

If you want people to share and comment on your content, then ask them to do something.

For example, if you’re looking for comments, then ask questions or encourage people to share information, for example, ask them:

• What do you think?
• What’s your favourite tip?
• Have you ever had an embarrassing moment like this?

If you’re looking for people to share, then centre your call to action around that goal. Something like:

• Share this with your friends, because these days they could probably use a smile!
• Know someone who [needs some benefit]? Share this now.
• Be a hero among your friends and family and share this with them.
• Please do me a favour and share this on your page – I appreciate it!
• Share this if you agree!

Now a few parting thoughts…

Conclusion

The big social media platforms are really useful when it comes to generating prospects for your Product Launch, but you need to have a plan in place in order to make the most of these platforms. That’s why you’ll want to put these ideas to work in order to build better relationships with people in your audience and generate more launch traffic.

Of course there’s no guarantee the people you are interacting with on social media will become customers, which is why you need a proven process to take them from uninterested to aware, then interested in maybe buying from you, and finally into customers. This is exactly what Product launch Formula does.

If you’d like to see how the PLF process has worked for other entrepreneurs and business owners, you can do that by checking out these 60 Case Studies of real people who have used the formula successfully. By watching the ones that interest you, you’re probably going to have some ‘ah-ha’ moments of your own.

So check out the Product Launch Formula Case Studies page here and let me know what insights you had while watching other people using the process in their businesses.

Warm regards,

Rocky

P.S. As a PLF owner and user since 2008 and one of Jeff’s affiliate partners, I may receive a commission from Jeff if you invest in his program at the end of the Masterclass – but it won’t cost you anything extra.

How To Generate Lots Of Product Launch Traffic From Guest Blog Posts

In this post we’re going to discuss how to generate lots of traffic to grow your product launch list using guest blog posts that other people be excited to publish for you.

One really good way to drive traffic to your lead page is by guest blogging on highly related websites. For example, you can offer “Part 1” of an article on the blog, and then in your article byline you can encourage people to get “Part 2” of the article (or an expanded report or video) by joining your list.

Now the whole key to this strategy depends on creating a blog post that people really want to read. If you can’t get your audience’s attention then they’re never going to even read down far enough to see your links and calls to action.

So, with that in mind, check out these tips for creating guest blog posts that people in your audience really want to read…

Start By Doing Thorough Research

When you’re using guest blogging to drive traffic to your website, there are three types of research you need to complete. Specifically:

1. Research the prospective guest-blogging opportunity. Make sure you’re publishing on a popular, high-quality blog. If it gets a lot of visitors and they are engaged (e.g., they comment on the content, share it on social media, etc.), then that’s the type of blog that will give your content a good amount of exposure.

2. Research the blog to see what the owner publishes. Take some time to read through the archives to see what type content the owner seems to like. For example, if the owner likes tips articles with GIFs, then you may consider sharing information in that format too.

3. Research the audience to see what they like. Finally, be sure to do your regular market research to see what your audience really wants to know about. If people are buying content on a particular topic on sites like ClickBank.com and Amazon.com, then it’s a pretty good bet that they’ll read about that same topic on their favorite blog.

Here’s the next tip…

Create a Fresh Angle

Chances are you’re sharing information about a topic that others have covered before, right? So, what you need to do is offer this information in a fresh, unique way.

Most writers offer “step-by-step” information. You can do something similar, except create a formula around the step-by-step process. For example, if you’re teaching people how to write a sales letter, you might create a five-step formula around the acronym S.A.L.E.S., where each letter of the acronym corresponds to a step. E.G., Step 1, SHOWCASE Benefits, Step 2, AGITATE the Problem… and so on.

Capture Attention With Your Title

Your article title is one of the most important parts of your post. If the title doesn’t capture attention and arouse interest, then no one is even going to read the rest of your article. That’s why you need to create an intriguing benefit-driven title.

For example: “5 Weight Loss Tips” is a descriptive, but boring title.

Let’s rewrite it to showcase a benefit: “5 Surprisingly Easy Ways to Drop the Fat Fast.

The key here is to figure out what your audience wants and how that overlaps with what your article is about, and then highlight that benefit in the title. Whenever possible, use powerful words such as: surprising, you, new, amazing, fast, easy, quick, simple, how to, proven, secret, revealed, discover, guaranteed (and similar words).

Choose Simple Yet Bold Graphics

If the blog you hope to publish on includes graphics in articles, then you’ll want to add value by inserting graphics too. Be sure to choose simple, relevant graphics with bold, eye-catching colors.

For example, you might include a picture of a dog in a dog-training article. A cute puppy with a brightly colored ball on a white background is going to be more effective than a picture of multiple dogs on a busy background (as it takes the viewer a few seconds to decipher what all is going on in the picture).

TIP: Be sure to include a benefit-driven caption alongside the graphics, which will help pull skimmers back into your content.

Next…

Create Engaging Content

You’ll want to make sure you create content that keeps your reader hooked and reading right to the very end (so that they see your links and call to action). Check out these tips:

Employ a Conversational Tone

No one wants to read a dry, textbook style content. Instead, use a light, friendly, conversational tone. This newsletter is a good example of using a light tone to engage readers. Notice how I don’t use college-level words in this posts when “everyday” words will do. If your readers need to haul out a dictionary to understand what you’re saying, then you’re going to lose your audience.

Engage Readers on an Emotional Level

People are going to be more willing to keep reading if you engage them emotionally in some way. For example:

• Tell a story about someone’s niche mistake or how they overcame a problem. This arouses interest and builds rapport, and perhaps even motivates/inspires readers.

• Share a really unique tip, fact, case study, example or other piece of information. If you make the reader say “wow,” you can bet they’ll keep reading.

• Arouse curiosity. For example, you may build anticipation in the article introduction to hook readers and keep them reading. E.G., “In just moments you’ll discover a crazy-simple way to create your next infoproduct – it won’t cost you a cent, and you won’t have to create it yourself either! Curious? Read on…”

Next…

Utilize Plenty of White Space

Use short paragraphs and sentences (rather than a wall of text). Again, look at this series of posts as an example of content that’s easy to consume since it’s formatted for easy readability.

To Sum Up

The key to making the most of your guest blogging opportunities is to create engaging, high-quality content. If your readers like what they see in the blog article, then you can be sure they’re going to click on over to your lead page.

I’d love to hear your thoughts and ideas in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

18 Different Lead Magnet Ideas To Fuel Your Product Launch List Growth

One of the big keys to growing your Product Launch email list is to offer an enticing lead magnet. If you don’t offer something that’s both valuable and in-demand, no one is going to even bother joining your list.

Many marketers tend to think of reports or ebooks when they think about lead magnets. And while those are often good options, and they are included in this list, they are by no means the only option.

Indeed, I encourage you to think about what other types of lead magnets you can offer because people are so used to seeing reports and ebooks as lead magnets, that offering something else is often a very welcome change.

So, with that in mind, let’s take a look at 17 different lead magnets you might consider offering, along with examples of each…

A Quiz Or Assessment

A Quiz or Assessment is the perfect lead magnet for many types of businesses because it allows your audience to self-select and segment themselves into groups based on their needs and desires.

A Quizzes and Assessments are especially good for segmenting prospects during a product launch (Jeff Walker does this during his Product Launch Formula launch) because it allows you to create customised marketing messages that position your offer differently for each segment of your audience.

E.G., “QUIZ – Are You Ready To Become A Published Author?”

A Discount Coupon

One of the benefits of offering a deep discount as a lead magnet is that you’re attracting buyers. Tire kickers don’t tend to join a newsletter just to get a coupon. (However, you may be attracting people who only purchase discounted offers – which isn’t necessarily a bad thing.)

For example: “Join now to get 50% off [Specific Product]!”

Ebooks And Reports

One of the keys to offering an ebook or report is to avoid calling it an “ebook.” That’s a word that tends to have a low-value connotation. Instead, refer to it as a guide, white paper, special report, blueprint, system, or similar.

E.G., “Download this proven weight-loss system now!”

Videos

Videos tend to have a higher perceived value than regular text content. This is particularly true when you make full use of the video format, such as by demonstrating how to do something (versus a slide-show video or plain talking head video).

For example, you might give dog owners a video that shows them exactly how to teach a dog to sit.

Audio Recordings

Audios tend to have a higher perceived value than text. And again, this is particularly true if you offer a lead magnet where having an audio is particularly beneficial. For example, you might use an audio to teach people a foreign language, or to provide a guided meditation.

Membership Sites

You can offer access to a “vault” site, an ongoing monthly membership site, or a fixed-term site. It’s best to offer either a fixed-term membership or ongoing membership, because this gives you an opportunity to deliver ongoing content via email. Because people are expecting to receive ongoing content from you, this lets you build relationships with your members and promote offers for products and services.

Webinars

The advantage of a webinar is that you not only have a high-value live event, but you can then offer the recordings.

E.G., “10 Tips for Repairing Your Marriage and Falling in Love All Over Again.”

Courses

The idea here is to offer a multipart course by email, which helps train your prospects to open the emails they receive from you (and lets you showcase your really good content).

E.G., “The Five-Step System for Crafting Cash-Pulling Sales Letters” (where each step is one “lesson” in this course).

Access to a Group

Here you offer access to a forum or Facebook group, which might include peer support and/or group coaching.

For example, you might offer dieters access to a private Facebook group where you do weekly challenges, offer group-coaching, and let members encourage and support one another.

Apps/Plugins/Software

Here you offer some sort of software to help people accomplish a task faster and easier. One benefit is that the more useful your app is, the more people will use it. In turn, they’ll see your links and calls to action often.

For example, you might offer an app to help runners track their miles/times to determine how well they’re progressing over time.

Worksheets

Here you can help people get clearer about problem, or help them decide what steps to take.

For example, “The Home Buyer’s Worksheet: How Much House Can You REALLY Afford?”

Templates

Here’s another tool to help people get a job done faster and easier, as people just need to fill in the blanks.

E.G., “The Ultimate Sales Letter Template.”

Swipe Files

Here’s where you provide a list of ideas or other items for inspiration. For example, you might offer a collection of sales letter headlines, which will inspire copywriters and help them come up with their own headlines.

Checklists

Here you offer a set of steps to help people complete a process or achieve a goal.

E.G., “The Career-Builder’s Checklist for Landing the Perfect Job.”

Cheat Sheets

This is a one-page summary that includes as many steps, tips and ideas as possible about a narrow topic.

E.G., “The Product Launch Cheat Sheet.”

Planners

Here’s where you teach people how to do something within a specific timeframe.

E.G., “The 30-Day Guide to Starting Your Own Home-Based Business.”

Mind Maps

A mind map is a non-linear way of presenting information, which some people find to be more useful than a typical list of steps. This works best for multistep or complex processes.

E.G., “The Home Seller’s Mind Map.”

Process Maps

This is a map that leads people through a step-by-step process, including what to do at different decision points.

E.G., “How to Decide Whether to Outsource.”

Gear Lists

Here you provide a list of gear or resources that someone in the niche might need.

E.G., “The Definitive Gear List for Membership Marketers.”

Conclusion

As you can see, there are many different types of lead magnets you can use to build your list. As always, do your research to find out what your audience wants, and then create a high-quality product that’s irresistible to your target market.

In our next post in this series, we’ll turn our attention to getting traffic…

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Top 5 Ways To Launch A Product That People Will Pay For (When There’s So Much Free Stuff Available)

If you’re about to run a product launch, you’ve probably noticed that there is an awful lot of free content floating around. In fact, people are probably giving away for free the exact types of content you will be selling during your launch. Which begs the question, how do you create content that people pay for when they can get it elsewhere for free?

The answer, quite simply, is to offer something that no one else in your niche offers. That’s what you’re about to find out how to do inside these five surefire methods for creating content your customers will happily pay for…

Personalise Your Content

One of the best ways to create unique content that people will happily pay for is to personalise this content with your own experiences, case studies, examples, personal stories and so on. Even if someone else includes a case study or their personal experience in their content, it will be completely different than the ones you’re sharing – thus your content stands out as unique.

For example, let’s suppose you’re teaching people how to lose weight. Instead of just offering a step-by-step guide, tell the story of how, exactly, you personally lost 45 pounds and kept it off. Within your story, you can provide the steps your readers need to take in order to achieve similar results.

Create Unique Formulas

A second way to create something that customers will really value is to develop unique formulas and systems around how-to processes. So, instead of merely saying “Step 1 do this, Step 2 do that,” you create a related acronym where each letter corresponds to a step of the process.

For example, let’s suppose you’re creating a guide that shows people how to restore the upholstery of a classic car. If you can create a seven-step guide, then you can create those steps around the word R.E.S.T.O.R.E.

E.G., Step 1 (the “R”) might be “Remove the Existing Upholstery.” Step 2 (the “E”) might be “Evaluate the Seat Condition.” And you’d continue on with the rest of the letters in the word “restore” to complete your seven-step process.

Are there other people who will have similar guides out? Sure. But you’ll be the only one with a memorable and unique “formula” or “system” built around an acronym, which makes your content more valuable.

Next…

Solve a Specific Problem

This is actually a two-step process:

#1: Establish yourself as an expert for a very specific problem in your niche.
#2: Make sure the product you are launching completely solves that specific problem.

Once again, there are a lot of people in your niche who are putting out similar content. But if you can establish yourself as the “go to” guy or gal for a specific problem, then people will happily pay for your expertise.

For example, maybe you sell dog-training information. You might take one specific problem or issue – such as fear aggression – and establish yourself as the expert. If you want to carve out a smaller niche, you might even address fear aggression in small breeds. Smaller yet in order to really stand out from the competition? Try fear aggression in Pomeranians.

You then put out a lot of pre-launch content on that specific issue in order to establish your expertise. You brand yourself based around that issue. You develop top-of-mind awareness on the issue, so that you become the go-to person in your niche for that specific issue.

Part of this process involves blanketing your niche with content, which includes:

• Blogging on your own site
• Guest blogging on other people’s sites in your market
• Developing a strong presence on social media and posting helpful content regularly
• Creating videos and podcasts on the topic and sharing them widely
• Publishing lead magnets and maximising their distribution to as many people as possible
• Contributing in a helpful and non-promotional way to Facebook group discussions
• Co-authoring content with other experts which further establishes your expertise

And do similar things that position you as an expert so when someone searches for the specific problem in your niche, your name will start to show up repeatedly. And in time, you’ll become THE expert on the topic. When you then run a product launch for something on that same topic, buyers will flock to it because they know you’re the top expert in the field!

Here’s the next idea…

Add Value to the Content

Nearly everyone publishes how-to information as a way of positioning themselves as a subject matter expert. You can add value to your content by also providing the tools people need to make a process faster, easier, and/or better.

These tools can take the form of one or more of the following resources:

• Checklists
• Worksheets
• Mindmaps
• Cheat sheets
• Templates
• Swipe files
• Planners/calendars
• Recipes
• Gear or resource lists

And other resources like these.

For example, if you’re creating a resume-writing course, then you might offer tools such as resume template, a cover letter template, and a list of “power words” to include in the documents.

And finally…

Create Engaging, Readable Content

You can have some of the most useful content in the world, but people won’t even get around to reading it if the text is boring, poorly written and/or difficult to read. That’s why you want to be sure to create engaging, readable content. People value this sort of content more highly, meaning they’ll also be willing to pay for it.

To that end, keep these tips in mind:

Use simple language. Don’t try to impress anyone with big words or convoluted sentences, as that will make your content harder to read.

Make sure there is plenty of white space. For example, turn lists of items in a paragraph into a bulleted list, which makes it easier to read.

Engage readers with relevant stories. If you can engage their emotions and imagination with a story, you’ll keep them reading to the end.

Use curiosity to keep people reading. E.G., “In just a moment you’ll discover a writing device that virtually guarantees your readers will hang on your every word!”

Utilise a friendly, conversational tone. If it helps, imagine you’re writing to a good friend.

Now let’s wrap up this lesson…

Conclusion

It’s unlikely that you’re going to be able to create and launch a product on a topic that no one has ever talked about before. In fact, you’re likely to find that not only are there a lot of paid products on the topic you want to write about, but there is a lot of free content available too. Don’t let this discourage you.

People will happily pay for the product you are launching using the PLF strategy or something else if they can easily see a clear advantage in doing so – and if you apply the five ideas you just learned, you’ll provide that advantage and get more people happy to pay for your content!

Go ahead and put all these ideas into action during your product launch and let me know about the results in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

The Real Key (Which You Already Know) To Getting People To See Your Product Launch Content

One big key to building your email list in preparing for your Product Launch Formula style launch is to create plenty of compelling content. This includes free content (such as blog posts and lead magnets) as well as paid content (including your core program you are launching and other courses, reports, videos and more).

Now here’s where a lot of marketers make a mistake: they use weak titles when they are creating their content. In turn, they’re not getting the clicks and reads they need to grow their audience (or in the case of paid content, they’re not getting the sales).

See, most people know you need to create compelling titles to get the clicks. It’s not really a secret. But very few (VERY few) actually get this right.

Here’s the secret: you need to start a title swipe file collection, and then use these titles as models and inspiration for your own titles.

Let’s use the title from the previous post as an example: “How To Create A Profitable Newsletter That Your Subscribers Can’t Wait To Read.”

Now let’s take this title and use it to create titles in other niches:

• “How to Start A Weekly Group Run That People Can’t Wait to Join”

• “How to Knit a Sweater That You Can’t Wait to Wear”

• “How to Throw a French-Themed Dinner Party That Your Guests Can’t Wait to Attend”

• “How to Create a Homemade Board Game that Your Family Can’t Wait to Play”

• “How to Write a Romantic Novel That Your Fans Can’t Wait to Read”

No one would ever know that those five example titles were based on the original title. They use the same structure/format as the original title, but they do so in an entirely different context.

Likewise, when you use swipes from different niches, you’ll be able to create clever, compelling and unique titles.

Let me give you another example. There’s a classic headline that goes like this: “How a New Discovery Made a Plain Girl Beautiful.” Let’s adapt that to a couple different niches:

• “How a New Discovery Turned My Slow Metabolism Into a Fat-Blasting Furnace”

• “How a New Discovery Made a Stubborn Dog Into the World’s Best-Trained Houseguest”

Now another example with a classic title: “How to Win Friends and Influence People.” Let’s swipe it and use it to create titles in other niches:

• “How to Feel Great and Look 10 Years Younger”

• “How to Extend Your Drive and Shave Strokes Off Your Golf Game”

One more example: “Are You Making These Cooking Mistakes?” Let’s adapt:

• “Are You Making These Dieting Mistakes?”

• “Are You Making These Housetraining Mistakes?”

Once again, you can see how no one would know the titles are derivatives of the original, as they’re used in a completely different context.

The point is, it’s easy to take just about any title in any niche and use it to create something compelling for your niche. But the question is, how and where do you find these titles? Check out these ideas:

Check Your Inbox

Both your regular email and your spam folder and chockfull of titles. If you don’t have enough flowing in, then subscribe to popular newsletters across a variety of niches. You can then swipe any titles that grab your interest.

Do a Google Search

Your first step is to search for headline swipe files. Plenty of people have compiled them, and many of them are free.

Your second step is to run a search for a variety of niche keywords, and then read the titles of the search results. Swipe any that grab your attention.

Note: as always, you can do this step in your own niche as well as other niches. For example, if you’re in an online marketing niche, you might check out everything from marketing to weight loss to golf niches.

Read Popular Blogs

Once again, the key here is to scan titles on blogs both inside your niche as well as outside. For example, if you’re in a dog niche, you might search for copywriting blogs (which are sure to have plenty of awesome examples). And as always, you can scan dog blogs too to pull out catchy titles.

Scan Social Media Pages

Be sure to follow popular social media pages. These could be pages in your niche, popular pages outside your niche, or even news sites. The advantage of pulling titles from social media is that you’ll get some idea of how effective the title is based on how many likes, views, shares and comments the content gets.

Here are the top social sites to scan:

• Facebook
• Instagram
• Twitter
• YouTube

Here’s the next idea…

Search Viral Sites

Some sites curate viral content and attach new titles to them, which makes them good places to go for swipes. One such place is Upworthy.com.

Browse Marketplaces

Don’t forget to look at paid products for title swipes. For example, you can search for niche keywords on sites like ClickBank.com and Amazon.com. Or you can simply browse Amazon’s bestsellers in nonfiction to gather plenty of ideas.

Flip Through Magazines

Still another way to get ideas is to flip through magazines at the newsstand. Be sure to look at the titles for the articles (especially the articles on the cover), as well as the headlines for the paid ads inside the magazine.

Now let’s wrap things up…

Conclusion and Important Note

You just discovered how to build a swipe file, and then how to use this swipe file to create your own compelling and clever titles for your content.

Now here’s one important key: be sure your titles match your content. As soon as people start reading the content, they should get some sort of elaboration on the title, and by the time they’re done they should have a payoff (meaning the title delivered on its promise). If you fail to do this, you’re going to end up with angry readers who’ll simply click away whenever they see your name.

So, your next step is to start your swipe file. Go ahead and create a folder on your computer and start collecting compelling titles. Yes, you can swipe my titles too (provided you use them in different niches/contexts).

I really hope your swipe file helps you to generate a lot more people to your site so your product launch is a resounding success. I’d love to hear about your results in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Create A Profitable Newsletter That Your Subscribers Can’t Wait To Read

Email is still the killer app that beats every other form of marketing technique in existence. And email is the core reason why Product Launch Formula works so well.

Yes you have other factors such as your pre-launch content, your sales letter or video, and your interaction with prospects in the Facebook comments at the bottom of your launch pages. But the delivery system is what holds everything together. And the main delivery system is still email.

Over the next few posts you’re going to learn about the three things it takes to create a thriving, COVID-19 recession proof  business based on email marketing. The posts will be covering 3 core areas:

1. Using compelling content that allows you to build a personal relationship with the people on your list
2. Generating organic and paid Traffic to your website so visitors can join your list
3. How to make irresistible Offers to your subscribers so they want to hear from and buy from you

In particular, we’re going to be looking at how to create content to support those three key areas.

So, with that in mind, let’s jump right into the first key, as you learn how to create a profitable newsletter that your subscribes can’t wait to read. In order to do this, you need to do three things:

1. Create an exciting title and theme
2. Generate compelling headlines and content that delivers
3. Make your content visually appealing and easy to read

Let’s look at each of these three in more detail…

Create an Exciting Title and Theme

Seems like everyone and their brother has a mailing list, which means you won’t get a lot of sign ups if you have a “run of the mill” newsletter. For example, if you tell people to “sign up to learn how to train your dog” that’s not very original. You won’t stand out. And people aren’t going to hand over their precious email addresses for something they’re probably already getting elsewhere.

Instead, you need to create a unique theme and title that catches people attention, gets you standing out from your competitors, and makes people want to join.

How?

One really good way to do this is by creating some sort of proprietary formula or system that you promise to share within your newsletter.

Let’s take the example of the very popular P90x workout system. Their fat-loss system was pretty much the same as everyone else’s. However, what set them apart is that they gave a fresh name to their system: they called it the Science of Muscle Confusion™.

No one else in the industry was using that exact name, which made the workout system stand out and get a lot of attention (even from notable figures such as Michelle Obama and Sheryl Crow). While that’s an example of how they named a program, it’s a great illustration of how you can name your newsletter.

Finally, you can use alliteration to stand out. This newsletter you’re reading now is an example (Three to Thrive). And as with all of these examples, the name matches the focused theme. Instead of talking about everything related to online marketing, this newsletter focuses on the three keys your business needs to thrive.

One final note: once you select your title and theme, then be sure to include this information on your opt-in page. You’ll also want to set expectations on this page, by letting people know what sort of content they’ll get and how often. E.G., “Each week you’ll get a fresh newsletter teaching you how to [get some good result], plus I’ll share with you my favorite resources for [making this process quicker/easier/faster!”

Now the next point…

Generate Compelling Headlines and Content

Your awesome theme and newsletter title compelled people to sign up. Now your next challenge is to get them to open and read your content. You do this by creating compelling headlines (AKA subject lines) followed by content that delivers on those headlines.

Here’s the key: don’t create click-bait titles that don’t match the content. This will disappoint and even upset subscribers, who will stop reading your newsletter and likely unsubscribe.

Instead, create intriguing titles, and then be sure your content creates a payoff.

For example, a title might be something like, “The weird fat-loss trick you’ve never heard of before…”

When readers open up and read the newsletter, they indeed better be reading something that they’ve never heard about before.

Let’s suppose the “trick” isn’t entirely new. In that case, your title might be something like this: “The weird fat-loss trick that really works…”

If your content then shares a trick that is a little “weird” (maybe something not commonly used), but it’s proven to work, then you’ve got good content that matches a compelling title.

You can take this tip and put it to work for you ASAP. Take note that we’ll be talking about how to create compelling content in length in future issues of this newsletter.

So, let’s move on and look at the third key to creating a newsletter people want to read…

Make Visually Appealing Content

The third key to creating a newsletter that your subscribers really want to read is to create visually enjoyable content. Here are tips for doing this:

Utilise White Space

Use short paragraphs, bulleted lists and similar elements to create more white space in your newsletter. This makes it visually appealing and easier to read.

Insert Graphics

Good graphics break up content, which makes it easier to read. They also add value to your content and make it more visually appealing.

Use a Polished Layout/Design

Don’t just send out a plain-text newsletter. Instead, use a responsive layout and HTML to create something that’s visually appealing. Many email service providers offer free templates so you can do this quickly and easily, no tech experience required.

Now let’s wrap things up…

Summary

If you’re looking to create a newsletter that people really want to read (and what marketer doesn’t?), then you need to implement the three keys you just learned about. Namely:

1. Create an exciting title and theme for your newsletter
2. Generate compelling headlines and content that delivers on your headlines
3. Make your content visually appealing and easy to read

If you do these three things, you’ll be well on your way to building a responsive list of eager readers who open (and read!) everything you send them!

You can learn more about launching your product or service successfully, including seeing examples of email sequences and case studies of people who have used PLF with outstanding success, by checking out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Your 20-Point Product Launch Traffic Checklist

When you get to the point of using the Product Launch Formula process to run a big JV launch, the majority of your traffic is going to be coming from your JV partners and affiliates.

But when you are just starting out, or you’re planning for your Seed Launch or an Internal Launch, getting people to your website is going to be totally up to you.

And it doesn’t matte whether you’re using any number of the effective free methods for generating traffic, or setting up a paid advertising campaign, there are 20 steps you need to take to ensure your success. Here they are…

  1. See how each traffic method fits into your overall strategy

Before you even think about testing a new traffic source, the first step is to plan out your overall traffic and marketing strategy. Once you’ve got your plan in place, you’ll be able to make sure that any traffic method you use fits into your overall strategy.

The fact is if you want only highly targeted prospects to be exposed to your launch, some traffic sources (such as co-registration, sweepstakes and viral marketing campaigns) may not be the right fit for your overall strategy.

  1. Ensure the traffic method will create targeted visitors

As discussed above, people sometimes forget that particularly when you are launching a product or service, attracting people who are interested in what you are offering is the first priority. It doesn’t matter if you build a list of tens of thousands of subscribers if these visitors aren’t interested in consuming your content and ultimately buying from you.

So before you start a new campaign, ask yourself:

  • Where does this traffic come from, and are these people going to be pre-disposed to buying my product or service?
  • What are the demographics and psychographics of this audience and are they going to be my ideal customers?
  • Are they likely to have purchased a product or service similar to mine in the past, and they directly interested in what I’m going to be offering?
  1. Define your goals and determine how you’ll measure them

Next, decide on what your goal will be for this particular campaign. For example:

  • Is your aim to grow your mailing list?
  • Would you like to directly sell a product or service?
  • Are you trying to build your brand (not the best idea)?
  • Are you trying to get people to share your content?
  • Do you want people to pick up the telephone and call to book an appointment?
  • Do you want prospects to fill out a form?

Once you choose a goal, make sure your entire campaign is focused on achieving this goal.

  1. Make an educated estimate of the numbers

Now here’s something important: not only do you need to choose a goal, it needs to be measurable. In this step you should determine exactly how you’ll reach and measure your goal.

For example, if you want to sell a product directly, then make a conservative estimate of your conversion rate to work out how much traffic you’ll need to meet your sales goal.

Here’s a simple example: let’s suppose you want to make 20 sales. And let’s suppose you estimate your conversion rate to be typical for a text-based sales page at 1%. That means you make one sale for every 100 visitors, so you’ll need 2000 visitors in order to reach your goal of making 20 sales.

  1. Ensure your sales funnel is in place and tested

Even if your goal for this specific campaign is to sell a product directly (as opposed to building a list), your overall ad campaign will be more successful if your entire sales funnel (up-sell, down-sell, order page bump, etc.) is in place before you start the campaign. That way you can start making sales on the backend straight away.

  1. Review your landing page copy to make sure it’s compelling

Answer the following questions about your offer page:

  • Have you used a compelling headline (example – Here’s how to get [big result] in [short timeframe], without [stuff they hate]?
  • Have you used a bulleted list of emotionally charged benefits?
  • Does your copy evoke an emotional response in your prospects?
  • Do you offer UNDENIABLE proof of your claims?
  • Have you used a strong call to action?
  • Are there any money-leaks, such as unnecessary links leading people away from the sales page?

Once you’ve checked and fixed any problems, it’s time to…

  1. Check all your links and forms are working

Next, have a number of people go through the process of ordering, filling out a form or joining your mailing list (IE whatever your goal is) using different computers and browsers to be sure that everything works as it should.

  1. Create your ad

It doesn’t matter whether you’re using a pay per click ad, a byline or signature file at the end of a blog article, ads for your affiliates to use, or anything else to drive your traffic. Be sure your ad presents the biggest benefits upfront, telegraphs a result you know your prospects want, and arouses as much curiosity as possible.

  1. Use a strong call to action

Every piece of ad copy should tell prospects exactly what you want them to do next.

For example: “Click here to see why traders everywhere are so excited about this new way to earn monthly income from the markets!”

  1. Create your marketing graphics as needed

If you need graphics and you’re not sure how to create them yourself, then hire someone on Fiverr.com or UpWork.com to create simple yet polished graphics for you. 

TIP: Check out stock photo sites such as istockphoto.com and depositphoto.com to get your hands on good graphics, usually for a very low price.

  1. Write your autoresponder sequence messages

Whether you are selling products directly or generating leads, you MUST have an autoresponder sequence on the backend to either:

  1. Thank a new customer for their purchase, teach them how to get the most out of it, and then over time recommend related products to them
  2. Help your prospects solve part of a problem while recommending paid solutions that give them the full solution they are looking for

E.G. The 5 Secrets To Doubling Your Conversion Rates (email 1 of 5)

  1. Double check your emails for grammar and active links

Once your emails are finished, make sure you test they have:

  • Low spam scores that slide through the filters
  • Subject lines that compelling and click-worthy
  • Links inside the emails that work and take people to the correct pages
  1. Use testing and measuring tools

Before you run your ads, get your hands on testing tools to optimise your responses. These tools might include a simple A/B split testing tool like SplitTestMonkey.com, LeadPages.com A/B split testing function, or you might use more robust tools such as Piwik.org.

  1. Test small

When you are starting out with a brand new campaign, don’t invest all your time and money into one place. It’s always a good idea to start small and scale up as you get good results.

For example, if you’re buying a solo ad from somewhere like TrafficForMe.com, don’t just dump all of your ad money into one ad. Test multiple small ad buys across different newsletters instead. Then repeat your ad buys with those that get the best results.

  1. Tweak your campaign for better results

This includes:

  • Split testing and tweaking your ad creatives to be sure they’re converting optimally
  • Split testing and tweaking your landing page and funnel to be sure you’re not wasting the traffic
  1. Reinvest in the best ads and traffic sources

As you figure out what’s working for you the best, it’s time to reinvest both more time and more money in the best campaigns.

For example, if you’ve started an affiliate program and you have one or two super affiliates on your team, encourage them to perform even better by giving them special benefits such as higher commissions or access to other products.

Another example: if one of your pay per click campaigns is working really well, continue to grow the campaign and reinvest your profits to grow your business more quickly.

  1. Test every part of the sales process

You’re already testing your ads and landing pages, but it’s critical to test your backend too, including your up-sell and down-sell pages, your order page ‘bump’ offers, and your autoresponder emails.  Note:  Continue to add more email messages to your autoresponder to make ongoing, additional sales!

  1. Focus on ONE traffic source to start

When it comes to generating traffic, it’s important not to spread yourself too thin, especially at the start. For now, focus on this ONE traffic source, and work on optimizing your campaign for maximum profits.

  1. Tweak your plan

As your campaign progresses, ask yourself:

  • How well does is this traffic method fitting into my overall plan based on the results (or lack there) that are being generated?
  • What percentage of profits is this traffic method generating for my business?
  • What percentage of my resources should I continue to invest into growing this traffic method?

Hint: Spend 80% of your time and resources focusing on the 20% of traffic sources that generate the BIGGEST subscribers, conversions and profits for you. And spend the remaining 20% on testing new traffic strategies.

  1. Rinse and repeat with another traffic source

At this point you should have at least one traffic source that’s really working well. Now it’s time to rinse and repeat everything. Choose another traffic source, add it to your overall traffic strategy, and get to work maximizing conversions and profits.

And ultimately you’re building a profitable, long-term, sustainable business for yourself and your family that will allow you to prosper for many years to come. To learn more, check out Jeff Walker’s free Product Launch Masterclass here.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Here’s Everything That’s Included With Jeff Walker’s Product Launch Formula

If you’ve been wondering what’s included with the 2019 version of Jeff Walker’s Product Launch Formula, here’s what you get:

  • The full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
  • Nine modules that walk you through creating your first launch… and then growing your launches from there.
  • Email swipe copy, a targeted timeline, and checklists to help keep you on track, module by module.
  • Complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
  • My Product Launch Swipe File – this is the email copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this copy as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
  • Additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
  • Our PLF Portal Community… where you can ask questions and get answers and support from my team and fellow community members.
  • Transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
  • Audio-only files of all the training videos (if you would rather listen to the trainings instead of watching the videos – great while you’re driving or taking a walk).
  • 12 months of live Coaching Calls with my in-house team of coaches.
  • The Facebook PLF Owners Alumni group – there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world – people who have done six and seven-figure launches). Join us inside Product Launch Formula here

The extra bonuses

  • BONUS: my complete “Launching Your List” video training course – this course shows you how to grow an email list of people hungry for what you offer.
  • BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
  • BONUS: a ticket to my “LaunchCon 2019” event – this is 3 days of the latest cutting-edge launch strategies from the real world. We’ll cover the kind of next-level stuff that’s never been taught publicly before – the super-advanced strategies and tactics that I’ve developed with my Platinum Plus members and clients. The event is November 8-10, 2019 in Phoenix, AZ, USA. I just started selling seats at their full price of $997 (and they’re selling like crazy), but you get a ticket for free.
  • BONUS: a ticket to my “PLF Live 2020” program – this is a three-day, live, in-person workshop led personally by me. There are no words to express just how powerful it is to be in the room with nearly a thousand other PLF Owners… and I’ll personally walk you through designing your launch in these three days. The event will be in Orlando, FL, USA – we’re still finalizing the dates, but it will likely be in April 2020. When I sold tickets to the general public last year, they went for $1000 each.
  • BONUS: “Your Tech Stack Quick Start” – this is my team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
  • BONUS: “Book Launch Campaigns” – if you’re an author, this one is all about how to launch your book.
  • BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are generally done purely via email. Join us inside Product Launch Formula and get access to the Sparta Launch here
  • BONUS: The “Live Launch” training – last year for the launch of PLF 2019, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, which is why we decided we had to do it again this year. In this special bonus, I broke down how we prepared to go live, and the results we generated from this new launch model.
  • BONUS: THE OPERATION QUICK START mini-module, which is perfect if you’re just starting out – this training will show you what to do first to quickly get your business up and running fast.
  • BONUS: THE SECRETS OF LEVERAGE AND SCALE mini-module, which is all about moving from a 1-on-1 or unleveraged business… to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
  • BONUS: THE LAUNCH PARTNERSHIP mini-module, which teaches you the lucrative business of helping other people with their launches… either as a consultant, a launch manager, or even as a full business partner.
  • BONUS: “Winning Your Launch Through Gamification” – how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.

Join us inside Product Launch Formula here.

See you on the inside,

Warm regards,

Rocky Tapscott

Note – After being a happy Product Launch Formula owner since 2008, I’ve been affiliate-partner of Jeff’s for the last few years. That means that if you end up joining me as a PLF owner through one of the links on this site, I might receive a referral fee at no extra cost for you.