Tag Archives: launching a profitable product

Your Most Valuable Asset When It Comes To Launching A Product

The most valuable asset you have, especially when you are running a product launch, is your email list.

Period.

Your workers will eventually leave to find better opportunities.

Your marketing will run its course. Marketing campaigns and tactics eventually wear out.

Your products or services won’t be in demand forever. All products and services are eventually replaced or superseded by something else.

If you treat it with respect, nurture the people on it, find out what matters most to them – your list will never fail you and you can never go wrong.

If you want to make your life a heck of a lot easier, never forget that the single most valuable asset you’ll ever have will ALWAYS be your email list.

And you should be spending the bulk of your time growing it, nurturing the people on it, and making irresistible offers that turn those people into repeat customers.

That way, when it’s time for any sort of promotion, from a product launch to a quick sale offer, you people will be happy to hear from you and will respond by buying from you.

Warm regards,

Rocky

P.S. Were you still interested in launching an online business?

Or growing a business you already have?

Over the next couple of weeks Jeff Walker going to give away a free “Launch Masterclass” which will all be delivered via live broadcast.

In total, he’s going to have three live lessons and it’s probably going to be about 10 hours of training… plus extra videos, PDF downloads, a Facebook support group, and a few extra live sessions.

All you need to access Jeff’s “Launch Masterclass” is your email address.

He’ll be opening up his advanced full-out “Product Launch Formula 2021” program soon, but for the next two weeks or so, this Launch Masterclass is free:

CLICK HERE for the free Launch Masterclass

NOTE: nothing in this Masterclass is theoretical. It’s all been proven by Jeff’s clients with over $1 BILLION in real-world results.

It’s 100% free, and having been through this class before, I think it will change the way you think about your business…

CLICK HERE for the free Launch Masterclass</span

The Top 5 Ways To Launch A Product That People Will Pay For (When There’s So Much Free Stuff Available)

If you’re about to run a product launch, you’ve probably noticed that there is an awful lot of free content floating around. In fact, people are probably giving away for free the exact types of content you will be selling during your launch. Which begs the question, how do you create content that people pay for when they can get it elsewhere for free?

The answer, quite simply, is to offer something that no one else in your niche offers. That’s what you’re about to find out how to do inside these five surefire methods for creating content your customers will happily pay for…

Personalise Your Content

One of the best ways to create unique content that people will happily pay for is to personalise this content with your own experiences, case studies, examples, personal stories and so on. Even if someone else includes a case study or their personal experience in their content, it will be completely different than the ones you’re sharing – thus your content stands out as unique.

For example, let’s suppose you’re teaching people how to lose weight. Instead of just offering a step-by-step guide, tell the story of how, exactly, you personally lost 45 pounds and kept it off. Within your story, you can provide the steps your readers need to take in order to achieve similar results.

Create Unique Formulas

A second way to create something that customers will really value is to develop unique formulas and systems around how-to processes. So, instead of merely saying “Step 1 do this, Step 2 do that,” you create a related acronym where each letter corresponds to a step of the process.

For example, let’s suppose you’re creating a guide that shows people how to restore the upholstery of a classic car. If you can create a seven-step guide, then you can create those steps around the word R.E.S.T.O.R.E.

E.G., Step 1 (the “R”) might be “Remove the Existing Upholstery.” Step 2 (the “E”) might be “Evaluate the Seat Condition.” And you’d continue on with the rest of the letters in the word “restore” to complete your seven-step process.

Are there other people who will have similar guides out? Sure. But you’ll be the only one with a memorable and unique “formula” or “system” built around an acronym, which makes your content more valuable.

Next…

Solve a Specific Problem

This is actually a two-step process:

#1: Establish yourself as an expert for a very specific problem in your niche.
#2: Make sure the product you are launching completely solves that specific problem.

Once again, there are a lot of people in your niche who are putting out similar content. But if you can establish yourself as the “go to” guy or gal for a specific problem, then people will happily pay for your expertise.

For example, maybe you sell dog-training information. You might take one specific problem or issue – such as fear aggression – and establish yourself as the expert. If you want to carve out a smaller niche, you might even address fear aggression in small breeds. Smaller yet in order to really stand out from the competition? Try fear aggression in Pomeranians.

You then put out a lot of pre-launch content on that specific issue in order to establish your expertise. You brand yourself based around that issue. You develop top-of-mind awareness on the issue, so that you become the go-to person in your niche for that specific issue.

Part of this process involves blanketing your niche with content, which includes:

• Blogging on your own site
• Guest blogging on other people’s sites in your market
• Developing a strong presence on social media and posting helpful content regularly
• Creating videos and podcasts on the topic and sharing them widely
• Publishing lead magnets and maximising their distribution to as many people as possible
• Contributing in a helpful and non-promotional way to Facebook group discussions
• Co-authoring content with other experts which further establishes your expertise

And do similar things that position you as an expert so when someone searches for the specific problem in your niche, your name will start to show up repeatedly. And in time, you’ll become THE expert on the topic. When you then run a product launch for something on that same topic, buyers will flock to it because they know you’re the top expert in the field!

Here’s the next idea…

Add Value to the Content

Nearly everyone publishes how-to information as a way of positioning themselves as a subject matter expert. You can add value to your content by also providing the tools people need to make a process faster, easier, and/or better.

These tools can take the form of one or more of the following resources:

• Checklists
• Worksheets
• Mindmaps
• Cheat sheets
• Templates
• Swipe files
• Planners/calendars
• Recipes
• Gear or resource lists

And other resources like these.

For example, if you’re creating a resume-writing course, then you might offer tools such as resume template, a cover letter template, and a list of “power words” to include in the documents.

And finally…

Create Engaging, Readable Content

You can have some of the most useful content in the world, but people won’t even get around to reading it if the text is boring, poorly written and/or difficult to read. That’s why you want to be sure to create engaging, readable content. People value this sort of content more highly, meaning they’ll also be willing to pay for it.

To that end, keep these tips in mind:

Use simple language. Don’t try to impress anyone with big words or convoluted sentences, as that will make your content harder to read.

Make sure there is plenty of white space. For example, turn lists of items in a paragraph into a bulleted list, which makes it easier to read.

Engage readers with relevant stories. If you can engage their emotions and imagination with a story, you’ll keep them reading to the end.

Use curiosity to keep people reading. E.G., “In just a moment you’ll discover a writing device that virtually guarantees your readers will hang on your every word!”

Utilise a friendly, conversational tone. If it helps, imagine you’re writing to a good friend.

Now let’s wrap up this lesson…

Conclusion

It’s unlikely that you’re going to be able to create and launch a product on a topic that no one has ever talked about before. In fact, you’re likely to find that not only are there a lot of paid products on the topic you want to write about, but there is a lot of free content available too. Don’t let this discourage you.

People will happily pay for the product you are launching using the PLF strategy or something else if they can easily see a clear advantage in doing so – and if you apply the five ideas you just learned, you’ll provide that advantage and get more people happy to pay for your content!

Go ahead and put all these ideas into action during your product launch and let me know about the results in the comments below.

Warm regards,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.