Tag Archives: email marketing

How To Build Your Product Launch Email List Step By Step

Product Launch Email MarketingNo matter what type of product or service you’re going to be using a product launch for, one thing you need to be doing is building an email list. That’s because an email database is one of the most valuable assets you can have.

Even if every one of your traffic sources dried up overnight, you’d still be okay as long as you had your list. And even if your products somehow disappeared off the face of the earth, you could still make money by selling other people’s stuff as long as you had your email list. So the point is, list building should be a top priority for you.

That’s why I’ve create this checklist so you can be sure you have all the right pieces in place. Take a look…

First Up You’ll Need An Enticing Lead Magnet

A great lead magnet could be an ebook, video, app, ecourse or anything else that has the following characteristics:

  • It’s easy to deliver. (It would typically be a digital download that you deliver automatically through your autoresponder)
  • It’s something your prospects really want. (Hint: do your market research to find out what problem people in your niche really want to solve and give them the solution)
  • It has a high perceived value
  • It solves a specific problem (it’s not a bunch of general ‘tips’ but something actionable people can get a result from)
  • It sells something else on the backend (such as your front end product)

You can learn more about lead magnets here

Develop A Compelling Optin Page

Even though your lead magnet is free, people aren’t going to knock down your door to claim it unless you show them it has a lot of value. That’s why you need to create a lead or optin page that persuades people to fill in your opt-in form to grab it. Keep these tips in mind:

  • Be sure your lead page looks polished and professional
  • Lead with your product’s main benefits and the results people will get from consuming it
  • Arouse your prospect’s curiosity about the lead magnet if possible. (With the idea being that the only way to satisfy their curiosity is by opting in and getting the lead magnet)
  • Use a specific call to action to get people opting in (EG – Enter your email address into the form below below to grab your copy)

Personally, I use LeadPages and love them, but there are plenty of alternatives these days.

One more thing before we move on: Being to create irresistible offers is so important to the success of your list building campaign and ultimately your launch that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer.

If you can make irresistible offers at both the lead generation stage and for your product or service itself, your launch should absolutely crush it. To make sure you don’t miss anything as you develop your offers, click here to grab your Free copy of The Perfect Offer Cheatsheet

Choose A Reputable Autoresponder

Steer away from using ‘free’ or seemingly low-cost autoresponders or services without a proven track record over many years. Go with well-established services such as Aweber.com, GetResponse.com, iContact.com and similar.

Create An Initial Autoresponder Sequence

Generally, this multi-part sequence should introduce you to new prospects, let them know what to expect from you, bond with them and ultimately promote your front-end or ‘tripwire’ product. Keep these tips in mind:

  • Offer an informational sequence that’s useful (to build good relationships and keep people reading), yet incomplete (which helps you steer people towards paid products).
  • Provide a three to seven-part sequence that’s informative and engaging. Each email should build anticipation for upcoming emails. E.G., “Next time you’ll discover a little-known trick for getting rid of cellulite!”
  • Craft benefit-driven, curiosity arousing subject lines to get the open. E.G., “Start a six-figure business for just $47?”
  • Use responsive templates/HTML in your emails, as a large number of your subscribers will be reading your message from their mobile phones.
  • Track and test your emails. It’s the only way to know what’s really working in terms of email subject lines, sales copy, calls to action, and even the offers themselves.
  • Make sure you download your free copy of my 1-2-3 List Building Cheat Sheet to learn more about building a profitable email list.

And finally…

Make A Commitment to Maintaining Your List

It’s pretty pointless to go through all these steps if you don’t intend to stay in touch with your subscribers regularly. So, commit to emailing them at least once or twice a week, and you’ll see your list profits continue to grow!

By starting to build your email list now, when you’re ready for your product launch you’ll have a group of people who already know who you are, who you’ve already helped, and who will be responsive to buying from you again.

These people will be especially responsive if you invite them to co-create your new product using a Seed Launch. And they’ll be your most rabid buyers if you run an Internal Launch before you roll out your  JV Launch.

If you’re ready to get started right away, make sure you download your FREE copy of my 1-2-3 List Building Cheat Sheet.

PLUS: When you’re ready, here are 3 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free. Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. Work One-On-One With Me If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂 Jeff Walker’s free Product Launch Formula training.

Why Email Is Still The Killer App For Launching Products

In this Product Launch Strategy post, I’ve got a short video that shows why email marketing is STILL the killer App, even with all of the hype and buzz around Social Media.


You can read the full post here (Opens in a new window)

As you can see, email marketing still gets you in front of more ‘real’ prospects and customers than Twitter and Facebook combined. And email is at the heart of what Jeff Walker’s Product Launch Formula training is all about… …advanced email marketing. Not just the stuff you can learn for free by watching a few YouTube videos or grabbing a throwaway report. The kind of email marketing that can turn a relatively good product into a 6 figure a year business.

So how does Product Launch Formula do that?

There are two big secrets that most people miss. The first one is to find out EXACTLY what problems your market has and then come up with a way of solving them. This lets you create a product that people actually WANT. The second secret is to focus on turning your launch into an EVENT instead of just sending out a series of emails without any real strategy behind them.

Then you add in some of the most powerful emotional triggers such as reciprocity, liking, scarcity, the bargain, social proof, just to name a few, and you have the makings of a killer product launch. Product Launch Formula also shows how to get Joint Venture partners lining up to promote your launch for you, even if you are new to the game.

Very cool strategy. And since this is totally new, Jeff is going to cover the latest stuff in getting people to your launch and generating traffic from all kinds of places.

Anyhow, if you’d like to learn more, check out these Product Launch Formula Tutorials.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

4 Common Email Marketing Mistakes

Product Launch Formula Review

Product Launch Formula Review

In this Product Launch Strategy post, we’re going to share the solution for 4 of the biggest email marketing mistakes both PLF owners are guilty of making as well as people who don’t use Jeff Walker’s system.

If you use email marketing to sell your products or services, you’ve probably seen first hand how not all of your campaigns make you money.

There’s usually more than one cause for this: your messages might have been flagged as Spam, or you may not have followed up in the right way. Not being ready and stocked up for an influx of new customers is also a very common problem, as is not writing your messages to talk specifically to your target market.

Let’s have a look at how you can use some of the ideas in Product Launch Formula to increase the odds of making money from your email promotions by not falling into one or more of these traps…

Product Launch Tip #1 – Make Sure You Avoid Those Spam Filters

The first problem you are going to face is getting your messages through Spam filters so your readers actually get them. Every day we get stuff promoting products or services we aren’t interested in. I’m sure you know what I’m talking about LOL.

To stay out of your reader’s Spam folder, make sure your messages include helpful, useful and relevant content that your reader will find interesting. Jeff talks a lot about this in Product Launch Formula and it will make it much more likely your message will be received, opened, read and acted upon.

Product Launch Tip #2 – Follow Up Regularly

Not following up regularly is another major oversight that most business owners are guilty of. We’ve tested it extensively here at Product Launch Strategy and while sending your readers a single marketing email can make you a small amount of money, it’s WAY more profitable if you send out a well thought out, properly written sequence of emails instead.

When the messages you send are all strategically focused on moving your readers further down the path towards buying from you, you’ll get a much higher conversion rate than just sending a single message and hoping for the best. A dedicated sequence of 3 to 7 emails such as this will regularly outperform a single message, sometimes by a factor of 20 to 1 or even more.

Product Launch Tip #3 – Be Ready For More Sales

An additional mistake business owners fall into all the time, even more so when using an email sequence like this that works so well, is not preparing themselves for an influx of buyers because the offer was so successful.

The main reason you send marketing messages is to advertise products and services, so it’s important you are prepared for an increase in demand when you run a promotion. This is important because prospective purchasers who need to wait to get their purchase may just head to one of your competitors who can fulfill their order straight away.

Product Launch Tip #4 – Talk Directly To Your Audience 

And finally, one of the biggest and most costly email marketing mistakes we used to be guilty of here at Product Launch Strategy is not customizing your messages so they use the words people in your unique target audience use when they are talking amongst themselves.

This is a huge problem because your company’s email marketing will almost certainly be less profitable if you aren’t talking to your readers in a language they understand. If you send an email message to a big group of subscribers who are not targeted, you are going to be sorely disappointed. 

But if you send a very targeted message sequence to a smaller, much more targeted group of readers who all have an interest in solving the same problem, you can present the products you are promoting as the solution, and you will do do a whole lot better.

That really is the most important mistake people make, and the reason why it’s so important to send your messages to people in your target market and tailor them to fit your own audience. That way you are talking directly to your best prospects, and your offers will be closely tied to them and their desires.

If you’d like to learn how to do advanced email marketing that virtually hypnotises your audience to to a buying frenzy, then check out these Product Launch Formula videos.

Talk soon,

Rocky

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.