18 Different Lead Magnet Ideas To Fuel Your Product Launch List Growth

One of the big keys to growing your Product Launch email list is to offer an enticing lead magnet. If you don’t offer something that’s both valuable and in-demand, no one is going to even bother joining your list.

Many marketers tend to think of reports or ebooks when they think about lead magnets. And while those are often good options, and they are included in this list, they are by no means the only option.

Indeed, I encourage you to think about what other types of lead magnets you can offer because people are so used to seeing reports and ebooks as lead magnets, that offering something else is often a very welcome change.

So, with that in mind, let’s take a look at 17 different lead magnets you might consider offering, along with examples of each…

A Quiz Or Assessment

A Quiz or Assessment is the perfect lead magnet for many types of businesses because it allows your audience to self-select and segment themselves into groups based on their needs and desires.

A Quizzes and Assessments are especially good for segmenting prospects during a product launch (Jeff Walker does this during his Product Launch Formula launch) because it allows you to create customised marketing messages that position your offer differently for each segment of your audience.

E.G., “QUIZ – Are You Ready To Become A Published Author?”

A Discount Coupon

One of the benefits of offering a deep discount as a lead magnet is that you’re attracting buyers. Tire kickers don’t tend to join a newsletter just to get a coupon. (However, you may be attracting people who only purchase discounted offers – which isn’t necessarily a bad thing.)

For example: “Join now to get 50% off [Specific Product]!”

Ebooks And Reports

One of the keys to offering an ebook or report is to avoid calling it an “ebook.” That’s a word that tends to have a low-value connotation. Instead, refer to it as a guide, white paper, special report, blueprint, system, or similar.

E.G., “Download this proven weight-loss system now!”


Videos tend to have a higher perceived value than regular text content. This is particularly true when you make full use of the video format, such as by demonstrating how to do something (versus a slide-show video or plain talking head video).

For example, you might give dog owners a video that shows them exactly how to teach a dog to sit.

Audio Recordings

Audios tend to have a higher perceived value than text. And again, this is particularly true if you offer a lead magnet where having an audio is particularly beneficial. For example, you might use an audio to teach people a foreign language, or to provide a guided meditation.

Membership Sites

You can offer access to a “vault” site, an ongoing monthly membership site, or a fixed-term site. It’s best to offer either a fixed-term membership or ongoing membership, because this gives you an opportunity to deliver ongoing content via email. Because people are expecting to receive ongoing content from you, this lets you build relationships with your members and promote offers for products and services.


The advantage of a webinar is that you not only have a high-value live event, but you can then offer the recordings.

E.G., “10 Tips for Repairing Your Marriage and Falling in Love All Over Again.”


The idea here is to offer a multipart course by email, which helps train your prospects to open the emails they receive from you (and lets you showcase your really good content).

E.G., “The Five-Step System for Crafting Cash-Pulling Sales Letters” (where each step is one “lesson” in this course).

Access to a Group

Here you offer access to a forum or Facebook group, which might include peer support and/or group coaching.

For example, you might offer dieters access to a private Facebook group where you do weekly challenges, offer group-coaching, and let members encourage and support one another.


Here you offer some sort of software to help people accomplish a task faster and easier. One benefit is that the more useful your app is, the more people will use it. In turn, they’ll see your links and calls to action often.

For example, you might offer an app to help runners track their miles/times to determine how well they’re progressing over time.


Here you can help people get clearer about problem, or help them decide what steps to take.

For example, “The Home Buyer’s Worksheet: How Much House Can You REALLY Afford?”


Here’s another tool to help people get a job done faster and easier, as people just need to fill in the blanks.

E.G., “The Ultimate Sales Letter Template.”

Swipe Files

Here’s where you provide a list of ideas or other items for inspiration. For example, you might offer a collection of sales letter headlines, which will inspire copywriters and help them come up with their own headlines.


Here you offer a set of steps to help people complete a process or achieve a goal.

E.G., “The Career-Builder’s Checklist for Landing the Perfect Job.”

Cheat Sheets

This is a one-page summary that includes as many steps, tips and ideas as possible about a narrow topic.

E.G., “The Product Launch Cheat Sheet.”


Here’s where you teach people how to do something within a specific timeframe.

E.G., “The 30-Day Guide to Starting Your Own Home-Based Business.”

Mind Maps

A mind map is a non-linear way of presenting information, which some people find to be more useful than a typical list of steps. This works best for multistep or complex processes.

E.G., “The Home Seller’s Mind Map.”

Process Maps

This is a map that leads people through a step-by-step process, including what to do at different decision points.

E.G., “How to Decide Whether to Outsource.”

Gear Lists

Here you provide a list of gear or resources that someone in the niche might need.

E.G., “The Definitive Gear List for Membership Marketers.”


As you can see, there are many different types of lead magnets you can use to build your list. As always, do your research to find out what your audience wants, and then create a high-quality product that’s irresistible to your target market.

In our next post in this series, we’ll turn our attention to getting traffic…

Warm regards,


PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

2. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

3. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

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