Tag Archives: doing a product launch

Your Product Launch Formula All-Access Pass

Jeff Walker is getting ready to close down registrations for his Product Launch Formula launch in a couple of days.

Before he does, you have a final chance to watch all of his pre-launch videos again (or for the first time if you missed them) here.

There all on one page, and you don’t need to opt in to watch them.

Once the launch is over, the videos will be coming down, so if you want to watch how the inventor of the online product launch launches how own product, check them out again while you still can.

Personally I always use Screenflow to record everything Jeff does so I can go through the videos again later and model them myself (but I’m a bit anal about this stuff LOL)

But you could at least make some notes and take some screen shots of the process for yourself if you want to use this launch process for your own business.

You can check out Jeff’s pre-launch videos for the last time here.

Chat soon,

Rocky

Put Your Business Growth On Autopilot With An Evergreen Launch

One of the beautiful things about the Product Launch Formula process is that once you’ve done your Seed Launch, your Internal Launch and your big JV launch (or even any of them), and you’ve perfected the process of turning cold visitors into customers, you can put your business growth on autopilot by creating an Evergreen Launch.

An Evergreen Launch is a great way to generate a large, ongoing profit stream from assets you only had to create one time. All that’s required is a constant stream of traffic into the front of your launch funnel, and sales will continue to come out of the back end.

Here’s the details of running your Evergreen Launch…

So as I mentioned, an Evergreen product launch is how you take a one-time product launch and turn it into an ongoing, recurring process. As people subscribe to your email list, they will go into a product launch shortly afterwards and be introduced (some might say indoctrinated into) your world. Even a very simple launch sequence will vastly outperform any type of what Jeff Walker calls “hope marketing”.

The basic steps are: run a product launch using the format Jeff teaches in Product Launch Formula, and then leave the product or service on the market so it’s available any time. Another way you can do it is to do a launch, take the product off the market for a period of time, and then relaunch it every so often.

An important thing to note is that there’s no one right way for everyone to use this. You can have multiple products and be using multiple different strategies. You don’t have to get everything perfectly right for this to work.

With an Evergreen Launch, new subscribers will start going through your product launch content maybe just 3 days after joining your list. So within 10-15 days, you are going to find out whether it converts or not, and you can make adjustments accordingly.

One thing to remember is that if you’re trying to do an Evergreen Launch with JV partners, it can be tough to motivate your partners to continue promoting. Their mailing calendars are typically full with JV Launches, so the chances of them wanting to promote for you on an ongoing basis are lower.

One way this can work is if you can get JV partners to add your launch sequence to their automated email followup sequences. That way your traffic AND sales from them will be evergreen, as long as your sequence keeps converting for them.

There are a number of ways you can automate your launch. Two tools I’ve used are EverWebinar (from Andy Jenkins, creator of WebinarJam) and Deadline Funnel (from Jack Born).

Combining these two tools together let you create an evergreen launch funnel once and let it work for you day in, day out driving sales for your business.

You can learn more about setting up an Evergreen Launch in Jeff Walker’s Product Launch Formula.

Talk soon,

Rocky

P.S. Being able to create an irresistible offer for your Evergreen Launch is so important that I’ve put together a Free Cheat Sheet that shows you how to create the perfect offer. To make sure you don’t miss anything as you develop your offer, click here to grab your Free copy of The Perfect Offer Cheatsheet

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Behind The Scenes At A REAL Product Launch

Just to give you an idea of what the planning for a real live product launch looks like, watch this video where I share a high level overview of what we were going to be doing in a recent launch I managed for a client.

Click Play to watch the video…

If you’d like to discuss how this kind of done-for-you product launch service could short-cut your next product launch and get you to the money quicker, let me know by getting in touch using the contact page above.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Make Sure Your Product Launch Succeeds

Product Launch Formula Review

Product Launch Formula

In this Product Launch Strategy post, we’re going to look at a way you an virtually ensure your launch succeeds.

Seems these days there’s pretty much a new product launch for something going on every day in the internet marketing niche.

And then there’s thousands of other niches that are being inundated with new products all the time too.

So what makes one launch successful while another bombs completely?

The Secret To Successful Product Launches

Jeff Walker’s students have done hundreds of millions of dollars in product launches.

As we’ve seen from some of the people we talk to here at Product Launch Strategy, of course not all of these are successful either.

Stuff can go wrong for all kinds of reasons.

Still, with all of those sales, they must be doing something right.

So when Jeff releases some new free videos it pays to take a look.

Watch What’s Working In Product Launches Now

Anyhow he’s just released a brand new training video that’s all about what’s working and what’s NOT working in product launches right now.

And how you can fix it.

The video goes through the underlying causes of the “broken” launches that are happening all around us, and he also shows you why they are broken and what’s working right now.

It’s a good video, it’s free, and every Product Launch Strategy reader should know about it, so go and check it out here.

Talk soon,

Rocky
Product Launch Strategy

P.S. Since Jeff pretty much invented the online product launch, when the rules change, it always pays to watch what he’s up to now.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Product Launch Formula’s Jeff Walker On Finding Success

In this Product Launch Formula post, you’ll get to watch a new video where Jeff Walker share his insights into what it takes to succeed in anything you put your mind to.

The analogy of his kids beginning as competitive mountain biker’s is a great way to look at the way we start out in anything. Once we get over the ‘Hump’ we are on our way to creating habits that will serve us for a lifetime.

Just hit the Play button on the video to hear what Jeff has to say –

So What About You?

As Jeff Walker says in the video, success usually comes dressed in a pair of brown overalls and disguised as hard work.

I remember the first launch I did using Product Launch Formula – it did take a fair bit of work because I had to start from scratch. Jeff gives you swipe files to model, but you still have to modify them and come up with your own offer.

But the great thing was that after that first launch was done and I’d made some money, I didn’t have to reinvent the wheel again. I could just reuse what I had already put together, make a few small changes, and so another launch, knowing I’d have similar results.

After that it was just about getting more traffic to see the offer and automating the process.

And Product Launch Formula teaches you how to do this too.

It’s called the Evergreen Launch.

Very cool 🙂

Anyhow, if you’d like to know more about what’s inside Jeff’s new Product Launch Formula, check out this review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What You’ll Learn In Module 3 Of Product Launch Formula

In this Product Launch Strategy post, we’ll take a sneak peek inside Module 3 and see what you have to look forward to as you go through Jeff Walker’s new Product Launch Formula Training.

In Module 3, the training starts off by helping you create your Launch Story.

So what’s a Launch Story?

It’s the glue that holds your launch together, and gives your prospects some context around why you are launching your product, and how it’s going to help them to achieve the outcome you are promising.

In other words, it’s your ‘Reason Why’.

Why Do You Need A Reason Why For Your Launch?

And if you’ve followed Jeff Walker for any length of time, or if you know anything about marketing, you’ll know that having a Reason Why you are doing something is one of the most important aspects of your entire campaign.

By telling people the reason why you are doing anything, you’ll increase the number of people who take you seriously, who understand your real motives, and ultimately who buy from you.

Then we dig deep into creating your Pre-Launch content, which is what you’ll be sending people to warm them up for your offer. Your Pre-Launch content can come in the form of videos, PDF’s or even a series of email messages.

It depends on the market you are in, and the product you’ll be launching, but your Pre-Launch content should whet your prospect’s appetite for the product you are about to launch, and to help them take the first few steps towards the end solution your product provides to the user.

The content you give to your readers before your launch is so critical because it sets the ‘Frame’ and context for what is to come.

Get it right and your launch is a breeze.

Get it wrong and it’s hard to recover.

Product Launch Formula Review – The Seed Launch

The next step is understanding and creating a Seed Launch.

The Seed Launch is a small launch you do to find out exactly what product your market wants to buy, and then get paid to CREATE that ideal product for them.

It’s a very cool strategy, and honestly, it’s the best way to make products that you know are going to sell well. You can learn more about what’s involved in a Seed Launch here.

Now if you’d like to know more about how Jeff’s brand new training can help you to grow your business, or even start an entire new business from scratch, check out our Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

What’s In Module 2 Of Product Launch Formula?

In this Product Launch Strategy post, we’ll take a look inside Module 2 of the current PLF program, and then cover what will be inside the new PLF training Jeff Walker is launching.

Module 2 of Product Launch Formula  starts off with what Jeff calls the Quick Launch, which is a launch you can do in your business right away if you’d like to generate some quick sales.

It’s very simple to put together; you just have to send a short series of email messages to your readers, and you’ll make sales right away.

Here’s Where The Full Product Launch Formula Starts

The next video gets us started on the main PLF content with what Jeff calls the Pre-Pre Launch. This is the stuff you have to do BEFORE you start on your Pre-Launch.

It includes of things like your initial contact messages with potential affiliates, defining what product you are going to offer, and lots of little things you might not think of that can come back and bite you in the butt during your launch of they aren’t done correctly.

Then Jeff shares some of the biggest mistakes Product Launch Formula owners make so you are aware of them and don’t fall into those traps yourself. Next up he shares what he calls his Business Launch Formula and shows how you can use Product Launches to grow your business from nothing to a huge enterprise.

This is an exciting module to have under your belt, because if you have an existing list, even a small one, you can do a Quick Launch to those people and potentially earn more than your entire Product Launch Formula  investment back straight away.

If you’d like to learn more about what Jeff Walker has included in this new version of Product Launch Formula, check out this Product Launch Formula Review.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.