In this Product Launch Strategy post, we’ll take a sneak peek inside Module 3 and see what you have to look forward to as you go through Jeff Walker’s new Product Launch Formula Training.
In Module 3, the training starts off by helping you create your Launch Story.
So what’s a Launch Story?
It’s the glue that holds your launch together, and gives your prospects some context around why you are launching your product, and how it’s going to help them to achieve the outcome you are promising.
In other words, it’s your ‘Reason Why’.
Why Do You Need A Reason Why For Your Launch?
And if you’ve followed Jeff Walker for any length of time, or if you know anything about marketing, you’ll know that having a Reason Why you are doing something is one of the most important aspects of your entire campaign.
By telling people the reason why you are doing anything, you’ll increase the number of people who take you seriously, who understand your real motives, and ultimately who buy from you.
Then we dig deep into creating your Pre-Launch content, which is what you’ll be sending people to warm them up for your offer. Your Pre-Launch content can come in the form of videos, PDF’s or even a series of email messages.
It depends on the market you are in, and the product you’ll be launching, but your Pre-Launch content should whet your prospect’s appetite for the product you are about to launch, and to help them take the first few steps towards the end solution your product provides to the user.
The content you give to your readers before your launch is so critical because it sets the ‘Frame’ and context for what is to come.
Get it right and your launch is a breeze.
Get it wrong and it’s hard to recover.
Product Launch Formula Review – The Seed Launch
The next step is understanding and creating a Seed Launch.
The Seed Launch is a small launch you do to find out exactly what product your market wants to buy, and then get paid to CREATE that ideal product for them.
It’s a very cool strategy, and honestly, it’s the best way to make products that you know are going to sell well. You can learn more about what’s involved in a Seed Launch here.
Now if you’d like to know more about how Jeff’s brand new training can help you to grow your business, or even start an entire new business from scratch, check out our Product Launch Formula Review.
PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:
1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here
2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here
3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here
4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!
Also, check this out 🙂