Tag Archives: launch a new product

The Product Launch Formula Launch-Story So Far

So far Jeff Walker’s Product Launch Formula launch has been creating lots of excitement and since he opened up for registrations, hundreds of people have already joined.

To give you a high level look at how Jeff has run this launch, let’s take a look at the steps involved, from having people opt in initially (so he can control the “conversation” throughout the process, to the 3 content videos, and now the final “Sales” video that gives potential customers a full overview of the training and shows them their next steps if they want to get involved.

First up, everyone is sent to an optin page…where they are asked to self-segment themselves into 3 distinct groups so they can receive personalised content based on where they currently are in their business…

They are then taken through 3 professionally developed content videos (NOTE: Jeff has been doing this a LONG time and has a professional video crew. You DO NOT need to have videos and Pre-Launch content as slick and elaborate as this to do a super-profitable launch).

Jeff backs up these 3 awesome videos with his How to Rock Your Open Cart video.

Then over the next few days he shares a bunch of Case Studies of other people from all walks of life who have used Product Launch Formula that act as social proof that his process works.

And finally Jeff sends everyone to a dedicated video sales letter what makes an irresistible offer for his PLF class.

You could certainly model just what Jeff has revealed in this training, reverse engineer the process for yourself, and probably create a half decent launch for your product or service.

Or you could go all in and join us inside Product Launch Formula this year and learn how to knock it out of the park for YOUR business.

You can learn all about PLF here.

If you decide to join us, I’m really looking forward to chatting with you.

Warm regards

Rocky

P.S. Just so you know, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

As a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message at rttgemails [at] gmail.com letting me know, and I’ll get back to you with all the info on how we can start working together.

 

Super Quick – Product Launch Formula Is Now Live

OK, I gotta make this really quick…

Jeff Walker just opened registration for his all-new Product Launch Formula Coaching Program.

PLF always (and I mean ALWAYS) sells out very quickly.

In fact, the doors are only usually open for a few days each year before he shuts them again and starts a waiting list.

Don’t miss out – here’s the link

Chat soon,

Rocky

P.S. Just so you know, if you order Product Launch Formula through my link (and you stay on as a member for more than 30 days) Jeff will send me a referral fee.

As a way of thanking you for joining through me, I’ll give you personal help, advice and assistance during your launch.

I’ve been a PLF owner since 2007 and have used it and/or parts of it over and over again successfully.

And I want to help you succeed with PLF too.

That means I’ll personally help and advise you with:

  • Your product and sales funnel
  • Your offer
  • Your website and landing pages
  • Your launch email copy
  • Your launch webinar scripts (if you use them)

And ANYTHING you need I’ll help you with, including writing and re-writing your launch content, for as long as you need it (up to 6 months from now), during your first launch using the PLF system.

I normally charge between $7,500 and $25,000 for this service (plus a royalty based on sales), but you get it for free when you join Jeff’s Product Launch Formula 2018 class through my affiliate link.

You can get started here.

Then after you order, just send me a message through the contact form on this site letting me know, and I’ll get back to you with all the info on how we can start working together.

DOWNLOAD: the Product Launch Blueprint is ready for you…

Jeff Walker just released his Product Launch Blueprint and you can get it now for free. There’s a 18-page PDF Blueprint plus a full training video that walks you through the process.

And it’s all free at this link:.

CLICK HERE: the Product Launch Blueprint video + PDF

This is Lesson 3 of the Jeff’s Product Launch Workshop. It’s free, but only for a few more days.

Next week he’ll be opening his advanced “Product Launch Formula 2018” Class… but for the next few days these video lessons and PDF Action Guides are free.

Warm regards,

Rocky

P.S. Be sure to watch the video training while you’re going through the Product Launch Blueprint.

You can get it all here:

CLICK HERE: the Product Launch Blueprint video + PDF

Jeff Walker Has Started His Once A Year Free Launch Workshop

Jeff Walker started his once-a-year free “Launch Workshop” a couple of days ago, and as usual it’s very cool.

While the free content he’s giving away is a lead-in to sell Product Launch Formula when the cart opens in a few days, it would be big a mistake to miss this training, even if you have no intention of becoming a PLF member.

That’s because this free “Launch Workshop” is more valuable than most of the “Product Launch courses floating around that people charts hundreds or thousands of dollars for.

You can literally take what you learn in this free workshop and launch a business from scratch.

Or you could grow your existing business quickly by “re-launching”.

Jeff has been doing this every year since 2005, and he’s had nearly one million people go through the workshop – and the success stories keep coming.

The only catch is that it’s only available for a few days… and you’ll have to opt in to get access (well worth it) so go check it out right now.

Click this link to get access to the free workshop.

Warm regards,

Rocky

P.S. The first lesson covers a simple launch strategy called a “Seed launch” and it’s generated hundreds of millions in results. Click this link to grab your free access now.

Did You Watch The Seed Launch Training Yet?

Just wanted to make sure you saw this “Seed Launch” video that Jeff Walker has released as part of his new Launch Workshop.

It’s only going to be available for a few more days so you can learn how to create your own Seed Launch here.

There’s no cost for this lesson, and no credit card required. So go check it out now.

CLICK HERE: your Seed Launch (and beyond)

Warm regards

Rocky

P.S. And don’t miss the quick start Action Guide PDF… you can download it for free on this same page:

CLICK HERE: your Seed Launch (and beyond)

Even If You Have NO list And NO Product, Creating A Profitable Launch Is NO Problem

If you’ve been worried about starting a business but you have no product or no email list to launch it to, then there is hope.

Jeff Walker (the guy who invented the online product launch) has released the latest version of his video training on how to create a “Seed launch”… and how you can use a Seed Launch to create an new business from scratch – starting with no list and no product.

You can check the video out here.

He also shows you how he used “Launch Stacking” to go from a sty-at-home-dad (with $400 per year in disposable income) to his first million dollars in sales. It’s a really inspiring story.

And the amazing thing is this strategy will work with almost ANY type of business.

This video is all pure content… the only “catch” is you need to opt-in to get it, but make sure you do – it’s totally worth it.)

Warm regards,

Rocky

P.S. This is actually part of a full-out “Launch Workshop” that Jeff is putting on for free right now. You can get the entire Workshop for free at this link.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Change People’s Lives Using A Kick-Arse Product Launch

It doesn’t really matter what your business is, there’s no doubt you have knowledge, skills and business systems that LOTS of other people would love to know too, and many of them would pay handsomely to learn.

That’s because it’s much easier to learn from and model what somebody has already successfully achieved, instead of trying to work it all out on your own.

It can save you a lot of time, frustration, anxiety, failure, humiliation… and of course money.

And thousands of people have successfully launched all kinds of products, services, books, movies, coaching and training programs, games, apps, seminars and events, training courses, and nearly everything else you can imagine using Jeff Walker’s Product Launch Formula.

If you can think of it, one of Jeff’s students has probably launched it!

I’ve seen case studies of students in markets including:

  • Music lessons and marching band accessories
  • Coaching golf, tennis and youth soccer
  • CPAs and Accountants (financial coaching, business strategy, tax preparation, financial planning, estate planning)
  • Handwriting analysis and calligraphy
  • Human and pet first aid, survival and prepping, self defence, martial arts, UFC
  • Stocks, options, currencies and futures trading
  • Horse ballet (or dressage)
  • How to write all kinds of books, courses, scripts and poetry
  • How to play piano, violin and all kinds of other musical instruments
  • All kinds of business related products and services
  • Even Cow embryos (yeah, I know!!)…

…plus all kinds of other stuff as well.

And it’ll work for you even if you don’t have a digital product yet.

In fact, Jeff says that’s often the best time to plan your launch. BEFORE you’ve created a product (you’ll see how and why in video 2 by using a Seed Launch).

If you create an awesome online training course, it can be life-changing for your students.

And it can be life-changing for you, too, by increasing your authority and recognition in your market…

…not to mention the satisfaction you get when you hear that your training has touched people’s lives for the better.

Oh, and then there’s the money you can make 🙂

Curious to learn more about creating and launching online courses, and how they could boost your business?

Then if you haven’t watched all of the Product Launch Formula video training yet, and you’ve ever thought you’d like to monetise the skills, knowledge or experience you have inside you with a product you can sell online to help people all over the world…

you should watch them now because they will be going away tomorrow when Jeff opens the shopping cart for PLF.

Watch the PLF training here.

Talk soon,

Rocky

P.S. If you’re thinking about joining the Product Launch Formula coaching program and you’d like my personal help during your launch, then check out my PLF Bonus here.

Rather than insult your intelligence by offering a ‘crap stack’ of unrelated products and stuff and calling them ‘bonuses’ you’ll get my personal time and attention as you go through the process of creating and launching your product or service using the PLF process.

Get all the details here.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

Understanding The Strategy Behind Product Launch Formula

The beautiful thing about using a product launch, instead of doing what most businesses do which is try to grow one customer at a time, is you stop using what Jeff Walker calls ‘Hope Marketing’…

… and start using a proven system for generating a bunch of new leads (people who you can market to later on if they don’t buy straight away) and sales (which give you money to spend and use to grow your business now).

The way you’ll be doing that is to create a structured sequence of pre-launch content (which ideally should be in the form of videos with accompanying PDF documents, but it doesn’t have to be) that teaches people a number of valuable techniques or insights that:

  • Give them actionable strategies they can use and benefit from immediately (you’re giving people results in advance)
  • Position you as an expert who can help them to solve their problems or achieve their goals (so they see you as the only person who can help them)
  • Build anticipation for the product or service you have coming so people are standing in line waiting to buy from you when you open the shopping cart
  • Allow you to sell in a non-slimey, non-hyped way, that is extremely effective (so you are authentic, and don’t come off as a typical online marketing get-rich-quick ‘huckster’ or used car salesman)

When you combine this process with a Crushing Offer that makes it easier for people to say yes to buying from you instead of no, you could literally make more sales in a week than you usually make all month (or even all year if you run a JV launch).

If you’d like to learn more about creating a profitable product launch for your business, then download our free Guide – 5 Steps To A 6-Figure Product Launch.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

How To Raise Your Prices Regardless Of Your Competition

The beautiful thing about holding a product launch (even if your product or service itself is not actually ‘new’), is that because of the way your launch becomes an event (instead of merely a promotion), you can significantly raise your prices.

That’s because by giving away tremendous value through your pre-launch content, adding a range of bonuses to also increase value, and positioning your product or service as the obvious choice to solve the problem your prospects have, you are demonstrating the value you are offering in exchange for their money.

I’ve seen products that originally sold for $197 or $297 being sold for $997 or even $1997 through a product launch.

Are the people buying at the higher price being ripped off?

Occasionally, but the fact is if you can prove the your product or service offers much more value than the price, you’re sweet.

Also, the previous price may have been artificially low as a way of getting customers quickly, or because it contained less, or was not as high a quality, or a whole host of other reasons.

The thing is, most people NEVER buy based on price.

They buy based on VALUE.

If you can position your product or service as offering superior value than your competitors’, then you win.

And one of the easiest ways to present this additional value is to create a product launch. You can learn how to do that by watching this video.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.

5 Ways You Can Create A Product To Launch In 60 Minutes Or Less

Product Launch Formula StrategiesCreating an irresistible offer for an inexpensive front-end product is a great way to build a database of buyers, who you can then launch your core product to, and sell additional products and services to over and over again in the future.

Because of the advertising and marketing costs of generating new customers, the real profits in any business are in the backend, or the future or followup sales you make to those customers once they’ve purchased from you the first time, rather than the first sale you make to a new customer.

The problem a lot of people tell me they have is that they’d love to be able to use a product launch to release a new front end product, but they don’t have any idea about how to quickly create a digital product to release.

To give you some some ideas for quickly creating new products you can promote to your existing customers, here are five ways you can do it in 60 minutes or less…

1. Record a phone interview. Just ask a colleague in your niche to be a guest expert for about 30-45 minutes. Record the interview, have it transcribed, edit the audio, package it all up and sell it. This takes one hour or less!

Tip: Alternatively, you have someone interview you. Or you can simply create an audio book.

1a. A variation on this is to find an expert on a topic you’d like to create a product on, and interview them. Have the interview transcribed and sell it to your customers and the other expert’s customers, and split the proceeds 50/50.

2. Create a report using a speech recognition software (like Dragon Naturally Speaking.)

Outline a report, talk about it for 30 to 45 minutes and then edit it (or have an outsourcer edit it for you) as needed. Bam, your text report is finished.

3. Use PLR (private label rights) content to create an ebook. Tweak it and your product is ready in minutes.

You can buy PLR on any topic very inexpensively.

Now yes, some of it is crap, but you can get very good private label rights reports, guides, checklists, mind maps and other stuff, which means you don’t have to spend a lot of time and money creating it all yourself.

Something that holds so many people back is the time and effort it takes to create great products from scratch.

It’s a lot easier to simply make changes to existing content and make it your own than trying to start with a blank piece of paper or screen.

The money is in getting products finished and then SELLING them, NOT in spending weeks or months creating them yourself.

4. Repackage some of your existing products. If you have existing products that have sold in the past, you can create a bundle

Example: Combine multiple small reports to create a home study package and sell it for less than the combined cost of what all of the reports usually cost individually.

5. Outsource it. In one hour or less (with the time being spread out over several days), you can post a job on UpWork.com, evaluate freelancers, hire the best one and send out a brief.

Then sit back and let the freelancer take care of the rest!

Yes it costs you money up front, but it’s a one-time cost for something you can sell over and over again for months or years.

You are leveraging your time and money, creating a valuable asset that will not only make you money, but will help other people to solve a pressing problem they have been struggling with.

I don’t want your education on how to create profitable product launches to end there. There’s so much more to know and there’s so much we can get into on the important details. So I’ve created a free Step-by-Step Guide that shows you how to create a 6-figure product launch and a multi-part email course. It’s eight emails over two weeks. Click here to sign up.

PLUS: When you’re ready, here are 4 ways I can help you to grow your business using product launches:

1. How To Build A Profitable Launch List.
Building an email list is critical if you plan on doing a launch for your product, service or business. My 1-2-3 List Building Cheat Sheet will show you how to build a responsive list of prospects who are ready to buy from you during your launch. Click Here

2. How To Create A Signature Product Out Of Thin Air In 72 Hours Or Less
Creating your product does not need to take weeks or months. My 72 Hour Product Creation Guide shows you how to build high value products one after the other in 72 hours or less. Click Here

3. How To Outsource Your Product Creation And Make It Hands Free.
Outsourcing the creation of some or all of your products and bonuses is a great way to save your time for the more important (and more fun) things you’d rather be doing. Grab my Hands Free Outsourcing Cheat Sheet to learn more. Click Here

4. Work One-On-One With Me
If you’d like to work directly with me to run a launch for your business… just send me a message by emailing me at rocky [at] localwebsolutions.com and put “One-on-One” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!

Also, check this out 🙂

Jeff Walker’s free Product Launch Formula training.